Explore every episode of the podcast The Art Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Artist Kelly Corbett | 23 Aug 2024 | 00:40:30 | |
In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life. (01:35) Kelly's Artistic Journey (03:01) Finding Her Niche (06:05) The Impact of Social Media (08:48) Joining Art Storefronts (09:56) The Power of Consistency (12:18) Merchandising and Gallery Presence (15:22) The Future of Art Galleries (18:27) Navigating Gallery Relationships (18:57) The Case for Opening Your Own Gallery (20:00) Building an Email Marketing Strategy (21:48) The Importance of Consistency (22:21) Advice for Aspiring Artists (23:38) Long-Term Goals and Work-Life Balance (25:14) Challenges and Improvements (27:28) Leveraging Social Media and Live Broadcasts (31:25) Balancing Art and Outdoor Adventures (36:24) Concluding Thoughts and Encouragement
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| Photographer Dan Sundhal | 07 Aug 2024 | 00:40:30 | |
Photographer and artist Dan Sundahl started his art career on the advice of his therapist. Art was meant to be a vehicle of healing. It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since.
(02:29) Dan's Unique Origin Story (04:14) The Emotional Impact of Dan's Art (05:49) Creating and Connecting Through Art (07:58) The Journey to Success (12:58) The Business of Art (21:29) Growth and Future Plans (23:05) Managing Art and Social Media (23:40) The Art Pricing Debate (24:24) Marketing Strategies and Challenges (25:44) Healing Through Art (26:00) Future Aspirations and Business Goals (26:58) Art Therapy and Personal Connection (31:23) Advice for Aspiring Artists (37:53) The Importance of Delegation (39:52) Conclusion and Final Thoughts
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| Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans | 20 Feb 2024 | 00:57:28 | |
Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.
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| The Playbook Is Never Finished | 13 Jun 2020 | 00:23:09 | |
In this episode, Nick and Patrick talk about how not to rely on 3rd parties to grow your art business, and how the internet makes it possible to bypass traditional gatekeepers like galleries and in-person art shows. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| How to Build a Viable Art Business in 2020 | 11 Jun 2020 | 00:14:50 | |
How do you build a viable art business in 2020? Run your own art gallery business online. How? 1) Equip yourself with a Proper Art Gallery Website. 2) Solve the ongoing Marketing Problem. We created Art Storefronts to help you do this. We are an all-in-one solution: Proper Art Gallery Website + Ongoing Marketing Consulting. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| The Random Show: Eating Our Own Dogfood | 09 Jun 2020 | 00:26:49 | |
Nick and Pat discuss what's going on in the art industry today. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| Just Ship It | 03 Jun 2020 | 00:13:33 | |
Nick Friend (CEO) and Patrick Shanahan (CMO) on the importance of just getting your art business started and not worrying about perfection or problems that don't yet exist. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| Is Art Selling Right Now? | 02 Jun 2020 | 00:30:05 | |
Is art selling right now? Nick and Patrick talk about the one tactic that is working really well right now for Art Storefronts members as well as other art industry news. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 042: Instagram Live - How to Do It and Why You Should | 15 Apr 2020 | 00:30:55 | |
After running 50+ livestreams in the past couple of months, we've realized it might be the best possible way for artists and photographers to bring in free attention right now. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 041: Facebook Ads for Photographers and Artists | 29 Jan 2020 | 00:39:17 | |
Where to get started with Facebook and Instagram ads, why it should be a pillar of your art marketing strategy, and how you should actually go about it. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 043: How Many New Customers Did you Acquire Last Year? | 29 Jan 2020 | 00:20:14 | |
Attention was hard to get in ’19 and it’s gonna be even harder in ’20. In this episode: What the smart artist is gonna do about it, and I proffer up a New Years’ Resolution for you. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? You can schedule a test drive here
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| 040: Your New Year's Resolution – Move the Attention Around | 29 Jan 2020 | 00:20:14 | |
Shownotes will be coming soon | |||
| 039: Omni-Channel Marketing (A Key Q4 Strategy) | 27 Nov 2019 | 00:34:15 | |
The Q4 holiday season is all about running your best sale of the year - but how should you get the word out? Meet the omni-channel marketing playbook. Plus: What to do about paid traffic for Black Friday and Cyber Monday. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome | 20 Dec 2023 | 01:08:45 | |
Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion. | |||
| 038: Q4 Is Coming and It's Gonna Be Your Biggest Yet (Here's Your Checklist) | 13 Aug 2019 | 00:29:52 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 037: Art Merchandising + Additional Revenue Sources | 06 Jun 2019 | 00:21:20 | |
Why the proper merchandising of your artwork can make all the difference, and thinking outside the box to expand your revenue sources and generate additional income. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 036: Pop-Ups? Yes, Pop-Ups! | 23 May 2019 | 00:25:38 | |
A rant on attention, an analogy on pop-ups, and why whether you like them or not you need to be using them. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 035: The Cost of Acquiring Your Customers | 15 May 2019 | 00:19:37 | |
The cost to acquire a customer, why I can afford to lose $ on them and you can’t, and some strategy and perspective on how to best approach your marketing. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 034: Learning from Black Friday 2018 | 06 Dec 2018 | 00:33:30 | |
With the hottest eCommerce week of the year behind us, we take a look at the most important lessons we learned and how you can implement them to massively improve your next art promotion. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 033: Using Facebook Ads WITHOUT a Warm Audience | 08 Nov 2018 | 00:25:29 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 031: Adding Facebook Contests to Your Q4 Strategy | 25 Sep 2018 | 00:35:46 | |
Running contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 032: How to Get Your Artwork Noticed | 25 Sep 2018 | 00:20:51 | |
Q4 is coming...How to use email, FB, and FB & IG ads to warm up your audience and how to get your art noticed. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 030: How to Create LTV Audiences for Facebook/Instagram Ads | 30 Aug 2018 | 00:36:48 | |
How to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven't thought of, and thoughts on targeting to cold audiences in Q4. The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 029: Your 4th Quarter Marketing Audit | 23 Aug 2018 | 00:26:44 | |
The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 054: My Top 5 Ways to Supercharge Your Holiday Marketing | 10 Nov 2023 | 00:38:58 | |
We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram | |||
| 028: Augmented Reality: The New Standard for Buying Art | 14 Jun 2018 | 00:24:30 | |
Welcome to AR 101 – What Augmented Reality is, why it's a dream come true for fine artists and photographers, and how to offer it right through your website. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 027: The Art Show Playbook | 25 Apr 2018 | 00:26:01 | |
What to do before, during, and after your art show to get the highest possible ROI from your time and effort. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 026: You Made a Sale, Congrats, Now the Work Begins | 12 Apr 2018 | 00:19:41 | |
How to make the most of closing a sale and ensure that that first-time customer becomes a repeat customer – whether their experience was positive, negative, or neutral. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 025: Creating an Art Marketing Plan for 2018 and Beyond | 04 Apr 2018 | 00:24:32 | |
From communicating with your audience in the right way to running sales, here's everything we've learned about crafting a powerful art marketing plan for 2018, 2019, and beyond. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 024: Do Artists Still Need Websites? | 27 Mar 2018 | 00:24:57 | |
In this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year | 20 Feb 2018 | 00:35:17 | |
The day Megh Knappenberger decided to give her painting career a real shot, she had $0.28 in her bank account – here's how she found a passionate niche of buyers and made it to $200k+ in her first year. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 022: Doing Things That Don't Scale | 14 Feb 2018 | 00:16:30 | |
Making the case for doing things that would never work if your art business grows larger, and why these marketing tasks can actually be some of the most powerful. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat | 24 Jan 2018 | 00:26:19 | |
Fine artist Mathieu Laca is interviewed on topics such as building an audience, setting price points, and his experience running a print giveaway contest on Facebook using ManyChat. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 020: Facebook Contests with ManyChat and Messenger | 09 Jan 2018 | 00:28:02 | |
A free print giveaway, $150 in ad spend, and 400 messenger subscribers... all in a week. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 019: Art Marketing Playbook - Overtime | 04 Dec 2017 | 00:25:44 | |
Some bolt-on extra tactics to the Art Marketing Playbook, including: the (only) three ways to grow your art business, and why to send abandoned cart emails. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 053: Art Sales are 50-50 | 02 Nov 2023 | 00:29:51 | |
I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business | |||
| 018: Facebook Messenger is the New Email | 22 Nov 2017 | 00:27:15 | |
Why email is dead, Facebook Messenger and Chat Bots, and how artists can use Facebook Messenger to build their audience and sell more art online. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 017: The Holiday Art Marketing Playbook | 14 Nov 2017 | 00:40:18 | |
An overview of the power of holiday marketing with actionable steps you can take to market your art during the holidays this 4th quarter. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 016: The New, Shocking Way to Build Your Email List (It's Not) | 07 Nov 2017 | 00:18:49 | |
A to Z on building your email list – how to get your website traffic onto your list, moving that list into Facebook Ads, and a hack for getting your contacts into FB if you don't have their email addresses. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 015: Greatest Time Ever to Be an Artist? | 25 Oct 2017 | 00:35:36 | |
How the internet has changed everything, how that change applies to the art world, and what artists should do to take advantage of this. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 012: How and When to Direct Message Content Curators on Instagram | 19 Jun 2017 | 00:20:32 | |
Content curators on Instagram can extend your reach by the hundreds of thousands, but how should you go about approaching them? Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 011: Artists Are Start-Ups + Instagram Direct Messaging | 12 Jun 2017 | 00:13:11 | |
Taking feedback from your customers, doing things that don't scale, and direct messaging on Instagram. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 010: Top 10 Reasons Artists Need to Be Using Instagram Stories | 02 Jun 2017 | 00:16:26 | |
Are you using Instagram Stories yet? Here's 10 reasons why they are a powerful, essential new tool for artists looking to build an audience. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 009: Learn What (and How) to Post on Facebook and Instagram | 23 May 2017 | 00:13:34 | |
Hiscox reports Instagram has overtaken Facebook as the top social platform for the online art market - here's our top Instagram marketing tips for artists Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 008: AOV and the "Shoot First Ask Questions Later" Technique | 11 May 2017 | 00:18:26 | |
How to market your art online and position yourself for Mother's Day sales. A step-by-step plan you can follow. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 007: The Mother's Day Marketing Playbook | 26 Apr 2017 | 00:14:45 | |
How to market your art online and position yourself for Mother's Day sales. A step-by-step plan you can follow. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 052: How to find collectors for your art business | 16 Oct 2023 | 00:22:18 | |
How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time | |||
| 006: The Facebook Ad + Email Hybrid Sales Technique for Artists | 17 Apr 2017 | 00:13:36 | |
A cost-effective technique for artists to get started advertising on Facebook - who to target, what to say, and other do's and don'ts. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 005: Building Your Email List Offline with the "Fishbowl Technique" | 27 Mar 2017 | 00:15:57 | |
Capitalizing on the tried-and-true Fishbowl Technique at art shows – how to collect the leads, and what to do with them afterwards. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 004: Pivoting to Find Your Niche with Artist William K. Stidham | 20 Mar 2017 | 00:36:46 | |
Bill Stidham on changing subject matter to find your art niche, and hitting the pavement to build a sustainable online/offline hybrid art business. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||