Welcome back to the Art Business Podcast. In this episode host and guest Mazdak Sanii, founder and CEO of Avant Arte, discuss the decade-long journey of building a major contemporary art platform that has generated over $150 million in revenue and engaged more than 4 million collectors worldwide. Mazdak explains how his early M&A training at Rothschild shaped his leadership and soft skills, and how mentorship and recruiting the right people have been critical to scaling the business.
Topics covered include Avant Arte’s operational response to the 2022 market downturn, the company’s time-limited edition model, pricing strategy, and the decision to acquire Make-Ready, now the world’s largest fine art printing studio, to secure supply-chain quality and deepen relationships with artists. Mazdak also discusses how Avant Arte funds projects, works with artists and galleries on pricing and edition sizing, and fosters long-term artist partnerships.
The conversation explores Mazdak’s role as a trustee of the National Portrait Gallery, advising on digital and commercial strategies, and how museums can engage younger donors and diversify income streams. He reflects on governance lessons from nonprofit boards, the value of emotional intelligence in leadership, and global opportunities for expanding collector bases in regions like Latin America, Greater China, Japan, and South Korea.
Expect practical insights on financing, hiring, operating a creative business at scale, and the intersection of craft, commerce, and cultural stewardship; plus anecdotes about classical music, mentorship, and the philosophy behind building a more accessible collecting ecosystem.
Links:
https://avantarte.com/
https://makereadyeditions.com/
music
‘Baby, I Miss The Internet’ (Rama, Rama, Rama)
by TOT TAYLOR
is used by kind permission of the artist
©Tot Taylor/Songmatic Music (2020)
