“Clients aren’t a social life.”

As photographers and creatives, we give so much of ourselves to our clients, creating joy and memories for their families. But if we’re not careful, our clients can become our only source of adult connection and the loneliness that creeps in is real.

In this episode, I’m sharing my honest reflections on hidden loneliness, why client interactions can’t replace real friendship, and how to start making space for joy and connection outside of business and family roles.

What’s in this episode:

• [00:35] The hidden loneliness of working from home
• [01:30] Why client interactions aren’t the same as friendship
• [02:30] How loneliness shows up in sneaky ways
• [03:20] The irony of creating joy for clients but not for ourselves
• [04:45] Why fun and friendship have to be intentional
• [05:40] A gentle reminder: you are more than your business and motherhood

This is your reminder that you’re allowed to have joy and connection outside of your work and motherhood — because you deserve it

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

Newborn photography is part art and part patience, and no one embodies that balance like Johna Musarra of Three J’s Photography.

In this episode, Johna joins me to share her journey from 20 years at Starbucks to 13 years behind the camera as a full-time newborn photographer. We talk about how her style evolved through trial and error, the importance of patience (both with babies and yourself), and how she helps students bridge the gap between “good” and “great.”

She also reveals her approach to color harmony and client styling, how she handles unusual requests (grab your antlers and baby poop stories), and what she’ll be teaching at the 2025 Online Newborn Retreat. Johna also shares the moment she stopped chasing trends and started creating from her heart and it’s a lesson every artist needs to hear.

What’s in this episode:

• [03:00] The story behind the name Three J’s Photography
• [05:00] How her style evolved through trial and error
• [06:00] Why patience matters more than perfection
• [10:00] Teaching workshops and helping photographers grow
• [11:00] Creating cohesive color harmony in every gallery
• [13:00] Staying confident when clients request something different
• [17:00] Following your creative instincts
• [19:00] Avoiding trends and finding what makes your work unique
• [20:00] Beating creative boredom without buying more props
• [27:00] Owning your growth and celebrating how far you’ve come
• [31:00] Johna’s 2025 Retreat class on wrapping and maximizing setups

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

Grab your spot for the 2025 Online Newborn Retreat!

We all come to photography from different angles, but for Melissa Barnes, loss and love cemented her affection for the medium. But photography isn’t her only love. Melissa is also a full-time architectural designer and doesn’t plan on giving up either career anytime soon. 

In this tender episode, Melissa shares her family history, how it’s shaped her love of photography, why she has no plans to become a full-time photographer, and how her cultural heritage shapes her art and work. She also shares how she captures those tender, romantic moments for her clients and why these connections give her so much joy.

If you’re ready to give deep into capturing those romantic moments on camera, this episode with Melissa is one you can’t miss! Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:05] The family tragedies that propelled Melissa into her love of photography

[04:56] Why Melissa isn’t—and doesn’t want to be—a full-time photographer

[06:14] How Melissa captures love and romance in ordinary places

[09:46] How Melissa’s cultural heritage influences her photography work

[13:00] Where many styled shoots fall flat and how Melissa thinks they could be more equitable

[15:38] How being a multi-passionate person has affected Melissa and her work

[19:34] Melissa’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

Grab your spot for the 2025 Online Family Retreat!

When it comes to business, we all make mistakes sometimes. Scheduling errors, miscommunications, and even technical or hardware issues come up (yes, even for me), but they’re all opportunities to grow and to learn from. 

So in today’s episode, I’m walking you through my process for how to get back on track once you’ve made a mistake, how to assess the situation, and then how to implement solutions so you don’t get stuck in the same situation again!

What’s in this episode:

[01:21] Why making a mistake is an learning opportunity

[02:24] Lisa’s mortifying experience of being unprepared for a client and how this was a catalyst for her to change her business systems to prevent a similar problem from happening again

[04:42] How to assess mistakes, miscommunications, and the circumstances that created them so you can keep a similar problem from happening again

[06:43] How to regroup, refocus, and look for growth opportunities (and NOT vent on a Facebook group)

[09:27] Why you need to take action by implementing new systems or pivoting your business, so you never have to repeat some of these tough situations

Tune in to this episode so the next time a mistake happens in your business, you’ll be ready to get back on track!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/process-to-get-you-back-on-track-after-a-setback-in-your-photography-business/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Discover what makes you stand out as a photographer with our free quiz, What’s YOUR Photography Superpower: https://themilkyway.ca/quiz/

The ebbs and flows of entrepreneurial life are constant, and balancing them can often be tricky. Finding alignment in your career while generating profits that support your lifestyle—that’s the dream. And today’s guest helps her mentees and students to make that dream into a reality.

I’m chatting with Kristin Sweeting, wedding photographer turned coach for entrepreneurs and the founder of Dangerous Creatives. She’s sharing how to find fulfillment in your business by aligning it with your values, how passive income streams can be a boost to your business, how to recenter when things feel out of alignment, and the success frameworks that she has created for her students to stay true to themselves.

What’s in this episode:

[02:31] Kristin’s approach with her students to a fulfilled and aligned career that generates great profits, and the importance of normalizing burnout and making your health a priority

[07:32] Building a business as a single parent, how passive income streams can help diversify your income and take some pressure off

[15:20] How to overcome imposter syndrome and shift your mindset, and understanding what you can control (and what you can’t)

[20:03] Kristin’s definition of success, how a core values exercise will help you hone in on what’s most valuable to you, and what to do when things feel out of alignment

[32:12] How Kristin’s Dangerous Creatives framework helps her mentees grow

Tune in to this episode with Kristin Sweeting to get inspiration for generating multiple income streams while prioritizing your values!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/the-dangerous-creative-success-frameworks-core-values-and-income-diversification-for-your-photography-business-with-kristin-sweeting/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Discover what makes you stand out as a photographer with our free quiz, What’s YOUR Photography Superpower: https://themilkyway.ca/quiz/

Today’s guest, Stacey Owen, started her marketing agency for photographers and creative entrepreneurs because she wanted to be able to share the education that she was seeking when she first started as a photographer. Her passion is very much about being behind the camera in her zone, but she wants photographers to be able to build a business that they love, too.

We’re chatting about how Stacey started her business, how prevalent burnout is in entrepreneurship, and some helpful marketing and branding tips and questions to help you find alignment and avoid burnout in your business.

What’s in this episode:

[02:48] Why Stacey pivoted from VA services to marketing for photographers and creative entrepreneurs

[05:10] A little tangent on why we have both chosen to quit drinking, and taking the step from acknowledging your burnout to doing something about it

[16:28] Stacey’s passion for noir stories told through photography

[19:15] The biggest marketing mistakes that Stacey sees from photographers and entrepreneurs, and her advice on where to begin when rebranding and important questions to ask yourself

[23:42] Stacey’s advice for me on creating marketing buzz around my business when I end my sabbatical (hint: I’m not ready for marketing yet)

[27:25] Where to start with SEO and why it’s important, and how a Google Business Profile (and keeping it updated) is an easy SEO win

[31:29] Information about Pepper U, the best piece of business advice she’s received, and her advice for photographers just starting out

Tune in to this episode with Stacey Owen to learn how to approach your branding and marketing from a place of alignment!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/modern-marketing-sustainable-authentic-marketing-for-your-photography-business-with-stacey-owen-from-meet-pepper/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Discover what makes you stand out as a photographer with our free quiz, What’s YOUR Photography Superpower: https://themilkyway.ca/quiz/

Photographers, and many other creative entrepreneurs, don’t often think of themselves as writers. It’s easy to get stuck in your head and think that if you’re a “bad” writer, you’ll never be able to write successful copy that draws in the clients you want to work with. The truth is that being a “good” writer just means being you.

In today’s episode, I’m talking with Jenny Roth, an email and website copywriter for coaches and creative service providers. She’s sharing how to embrace your uniqueness in your content creation, use client feedback to narrow in on your message, create a consistent tone that will catch someone’s eye, and what to avoid when it comes to crafting your message.

What’s in this episode:

[02:58] Jenny’s tips for writing a really great bio and elevator pitch and embracing your uniqueness in the process

[06:58] How to create copy that really connects with your ideal client, and the importance of doing market research and listening to client feedback to really hone in your market

[11:45] Jenny’s thoughts on ChatGPT and other AI writing tools as well as plagiarism in writing

[17:50] Why you should speak to your audience like you’re just talking to one person, and how to create a consistent tone in your copywriting

[20:33] Pitfalls and cliches photographers should avoid when it comes to their copy, and Jenny’s advice for finding your copywriter voice

[23:56] Jenny’s advice for how to get out of the limiting belief that you’re “not a good writer”

Tune in to this episode with Jenny Roth to learn how to find your unique voice and get out of your head when it comes to writing copy!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/you-are-a-writer-copy-that-connects-with-photography-clients-with-jenny-roth/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Discover what makes you stand out as a photographer with our free quiz, What’s YOUR Photography Superpower: https://themilkyway.ca/quiz/

How you approach your business and photo sessions doesn’t have to be complicated. And yet, for so many photographers it’s easy to overcomplicate things. Simplifying your business processes goes a long way to building a sustainable business that you love.

In today’s episode, I’m chatting with Leah O’Connell of Firefly Photography. She’s sharing her approach to sustainable client experiences, how she helps photographers untangle their business processes, how her current business model gives her the flexibility she wants for her family and personal life, and the importance of finding passion in your work.

What’s in this episode:

[05:03] How Leah approaches sustainable client experiences, and how photographers have to remember that they’re in charge of making sure they don’t get burnt out

[10:22] How Leah helps photographers untangle their business processes, how easy it is to make things more complicated, and how it takes intention to simplify

[17:09] Leah’s advice for getting out of your own way, and how her passion for in-home photo shoots has lead to more authenticity and openness in her photography

[26:14] Leah’s current business model, how she has simplified and aligned her processes along the way, and how a virtual model allows her to have flexibility

[34:59] Leah’s advice to new photographers to pay attention to what lights you up

Tune in to this episode with Leah O’Connell to learn how sustainable workflows can simplify your business!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/simplification-sustainability-and-systems-that-work-for-your-photography-business-with-leah-oconnell/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

I would be so grateful if you would take a quick moment to leave a review in your podcast app! Your review helps other photographers discover the podcast and also lets me know what content you find most helpful. Thanks beautiful friends!

Burnout is an issue that plagues so many creative entrepreneurs. Juggling photo shoots and editing time with admin and social media while also making time for yourself and your family and cleaning the house … It can be a lot. 

In today’s episode, I’m chatting with Dawn Charles, wedding photographer turned photography and business educator to talk about all the ways she’s pivoted her business to thwart burnout. She’s sharing how setting boundaries and outsourcing in her business has helped her to scale her business, avoid burnout, and spend her time more intentionally, in both her business and in her personal life.

What’s in this episode:

[03:28] Dawn’s advice for balancing entrepreneurship and motherhood, the importance of setting boundaries between family and work time, and her advice for 

[09:54] Why Dawn chose to take on fewer weddings over time to prioritize the education side of her business

[16:01] How setting boundaries (yep, boundaries, again) helps you avoid burnout as a photographer and a creative, and how outsourcing gives you more time to do the things you love (in your business and in your personal life)

[26:24] Dawn’s Rise Academy membership which gives photographers access to a library of business and creative resources, and how her students have found success

[34:44] The best business advice Dawn has ever been given, and what she wishes more photographers knew

Tune in to this episode with Dawn Charles for some inspiration on setting boundaries and avoiding burnout!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/balance-burnout-and-boundaries-creating-a-fulfilling-business-with-dawn-charles/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Bringing passion to the work you do can strengthen your confidence and clarity in your business. For KT Merry, her passion for conservation and animals has allowed her to take beautiful editorial photographs everywhere from Miami to Mount Kilimanjaro. She has learned how to maintain passion and consistency in her business, something every photographer wants.

In today’s episode, KT shares how she got into editorial and luxury destination wedding photography, why your business should be sustainable and pay you what you’re worth, how to attract clients you align with, and the benefits of time management and a morning routine.

What’s in this episode:

[04:09] How KT got her start in editorial photography as a photographer’s assistant, and why she was drawn to go out on her own as a wedding photographer

[08:13] What it’s like working with celebrity clients, and her favorite location to shoot

[11:24] KT’s advice for the mindset shift photographers need to confidently raise their prices, the importance of creating a business that meets your needs and is sustainable

[15:49] How to handle when people inquire and then ghost you, building rapport with potential clients, and recommending fellow photographers when a potential client isn’t a good fit

[21:44] Why KT loves time blocking, how photographs can attract and keep clients they love, and how to maintain passion and consistency in your business

[31:50] How KT’s program, The Abundance Plan, is helping her students build a profitable and sustainable business and find alignment in their work

[33:51] How a solid morning routine benefits your business and your life

Tune in to this episode with KT Merry to be inspired to build your business on passion, sustainability, and consistency!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/editorial-photography-mindset-shifts-and-maintaining-consistency-in-your-photography-business-with-kt-merry/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Success looks a little different to each and every photographer, but for Megan Grace, it’s capturing the deep connections and creating memories to last a lifetime for her clients through beautiful depictions of their relationships. But capturing these moments on film isn’t just a product of chance. 

In today’s episode, Megan walks us through the methods she uses to make her clients comfortable and build trust with her before she ever starts shooting. She’s also sharing how she uses those same principles to instill confidence in her photography coaching students to help them grow into their strengths – not just become a carbon-copy of her.

This conversation touched on everything, from family to success to rediscovering your inner confidence. There’s something for everyone, and I’m so excited to share it with you today.

What’s in this episode:

[04:06] How Megan’s definition of success aligns with her desire to give her clients a memorable experience and to give her coaching students the confidence to build their businesses

[09:32] Megan’s advice for photographers struggling for consistency in their work, and how she uses direction in her photo shoots to capture both posed and authentic moments

[14:49] How Megan encourages motion and movement in her images

[18:04] How Megan builds a relationship of trust with her clients and her students, and one of her favorite sessions that shows how special it is to get photos with your older children

[32:30] How to sign up for Megan’s coaching program

Tune in to this episode with Megan Grace to discover how you can capture deep, timeless moments of connection for your clients!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/family-feelings-and-photography-capturing-moments-of-connection-with-megan-grace/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

As a photographer, there are so many niches that you can choose from for your business, and many times, that can be really helpful for marketing your photography and finding clients. But as we all saw back in 2020, it can also have a detrimental effect when times get tough or there’s an abrupt change in the world. 

In today’s episode, I’m talking with Aubrey Westlund about how she diversified her income, got her start in stock photography, and how that helped her stay afloat in lean times. We’re chatting about trends in stock photography, various industries that use stock photos, how to prioritize categories of photos to upload, and how branching out in your work not only boosts your creativity but also diversifies your income streams to better weather difficult times.

What’s in this episode:

[03:37] How Aubrey got her start in stock photography, how to choose which photos you submit, and where to start if you’re interesting in pursuing this niche

[08:51] Pitfalls to watch out for when starting in stock photography, and how to choose and work with multiple agencies

[12:08] Trends in stock photography and how to stay on top of them, taking advantage of the need for iPhone photos and videos, and why you should keep your editing simple

[17:26] The importance of thinking about the various industries that use stock photography (flat lays are not a thing of the past!)

[19:11] Retaining the rights to your photos, how agencies set prices and commissions for stock photography, and choosing categories that are big sellers

[23:01] The importance of diversifying your income streams

[26:49] Aubrey’s advice for photographers to mix things up when it comes to your work

Tune in to this episode with Aubrey Westlund to learn about how to diversify your income streams with stock photography!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/finding-success-as-a-stock-photography-superstar-with-aubrey-westlund/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Whether your business goals include winning awards, making a certain amount of money, or working with dream clients, at the end of the day, we’re all trying to create businesses that feel sustainable above all else. Sustainability means that you’re charging enough to stay in business, you’re making a schedule that keeps you from burning out, and you’ve found alignment in your creative work and clientele. 

In today’s episode, I’m chatting with Meg McMillan who has carved a niche for herself in the personal brand photography space and built her business in a way that’s sustainable for her and her family. She’s sharing why she loves brand photography, the importance of identifying your ideal clients and charging enough money to stay in business, and how to navigate creativity and expertise so she can feel energized and excited about her work.

What’s in this episode:

[04:41] How Megan discovered the need for personal brand photography and the biggest mistakes she sees from personal brand photographers just getting started

[10:36] How Instagram algorithm changes have affected brand photography and the importance of building trust with your clients (whether they tag you on social media or not)

[18:22] Learning who your ideal clients are and overcoming your scarcity mindset to stop being a people pleaser

[24:58] How brand photography is evolving and the importance of understanding your client’s vision and being able to deliver on it 

[30:29] Understanding when and how to share your expertise 

[36:34] Why you need to charge enough money to stay in business!

[49:12] The importance of taking messy action forward and not focusing on perfection

Tune in to this episode with Meg McMillan to learn about personal brand photography and how to build a sustainable business that pays you what you’re worth and aligns with your passions!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/branding-business-without-burnout-growing-a-sustainable-brand-photography-business-with-meg-mcmillan/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Some photographers find their passion after becoming a parent—but for Cally Petersen, photography came first. And over the years, her love for it has only grown deeper. Now a decade into her business, Cally has built a creative life that reflects her values, honors her limits, and stays true to her “why.”

In this episode, Cally shares how she found photography before motherhood, how her confidence and presence have grown over time, and what helps her genuinely enjoy showing up online. She walks us through how she approaches branding sessions with intention, how she structures her calendar to align with her energy, and why certain sessions bring her back to the heart of her work.

If you’ve ever felt pulled between business growth and a slower, more grounded life, this episode with Cally is one you can’t miss! Let’s dive in.

What’s in this episode:

[00:00] Intro

[02:16] How Cally found photography pre-parenthood and how she has grown more grounded in her “why” over time

[09:14] What has helped Cally to enjoy showing up online

[13:56] How Cally approaches her branding photography sessions

[19:23] How Cally keeps her calendar aligned and stays booked throughout the year

[24:21] The types of sessions that remind Cally of her “why”

[30:00] Cally’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

Grab your spot for the 2025 Online Family Retreat!

Expectant mothers want to feel pampered and beautiful, without worrying about societal expectations that are impossible to live up to. That’s why today’s guest Lela Ruth focuses on bringing out the natural beauty of expectant mothers in their maternity shoots.

In today’s episode, Lela Richardson of Lela Ruth Photography talks about how she has cultivated a client experience that helps her mamas-to-be to feel comfortable, confident, and beautiful. She also shares how she developed her business model, how she works with fabrics to level up her photo shoots, and a sneak peak of the session she’s teaching at the upcoming Milky Way Retreat.

What’s in this episode:

[03:47] How Lela has created a client experience that promotes comfortability and confidence (and leads to stunning portraits), and how she approaches conversations about Photoshopping with her clients

[11:14] Why Lela made the decision to be all IPS in her business model, her biggest product sellers, and her advice on finding a quality lab to work with

[18:05] How Lela evolved her business into a high-end studio experience, and why success isn’t linear

[26:30] How Lela gets her inspiration from fabrics and how they can transform a photo

[33:37] Lela’s current projects, which include a maternity workshop and a new academy she recently launched for fellow photographers

[36:51] A sneak peak of Lela’s session at the upcoming Milky Way Retreat

Tune in to this episode with Lela Ruth to learn about high-end studio portrait photography and how to create an experience that leaves your clients feeling comfortable and confident!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/motherhood-magical-mamas-the-art-of-maternity-photography-with-lela-ruth/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

How do you picture the newborn phase? A laundry pile in a corner, formula spilled on sheets, and slightly overwhelmed parents? That might sound like a recipe for disaster when it comes to a beautiful, in-home photo shoot, but for family and newborn photographer Kelly Goggin, that’s her ideal working environment.

In today’s episode, Kelly Goggin shares amazing personal news and how that has inspired her to dive even deeper into her photography work. She explains how she preps for her in-home sessions with tired parents and how she helps clients feel connected and beautiful while they create life-long memories, even if their home isn’t Pinterest-perfect. The business and creative advice she shares is so thoughtful and down to earth, and I know you’re going to love this episode.

What’s in this episode:

[03:33] Kelly shares some amazing personal news and how that is affecting  her business and work life 

[09:16] A reminder that there’s not just one way to be an artist and why you need to evaluate what professional success means for your own unique life

[20:15] The unique challenges that come with in-home photography and how Kelly compensates for the ever-changing environments

[27:38] Kelly’s best advice for dealing with uncooperative kids (She’s the expert; she taught kindergarten for 10 years!)

[37:29] Why focusing on building relationships with clients is key to creating a fulfilling business and how to still charge a worthwhile amount for your sessions

Tune in to this episode with Kelly Goggin to get the best advice when it comes to shooting in-home and forging deep relationships with your clients!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/home-is-where-the-heart-is-in-home-family-photography-with-kelly-goggin/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Adventure and family photography is a wild mix of amazing light, beautiful landscapes, lovely clients… and occasionally unpredictable weather and toddlers. When it comes to managing all of these elements and still getting the perfect shot, Rebecca Lueck is the expert, and she’s here today to share her wisdom with us.

In today’s episode, Rebecca Lueck explains her definition for adventure photography, why communication is critical for this style of photography, and how she maintains creative control of her sessions while still making each experience laidback and enjoyable for her families. 

Becca’s passion for adventure photography is absolutely contagious, and this is one episode you won’t want to miss!

What’s in this episode:

[02:31] Rebecca explains what adventure photography is, how she explains it to her clients, and why communication is key for this type of photography

[08:19] How to develop a photography and editing style when you’re just starting out

[12:36] Why maintaining a client closet allows you more creative control over your photography sessions

[19:13] How Rebecca crafts an unforgettable experience for every client

[24:14] How to get unique and memorable photos everytime by giving your families instruction and then letting them do what feels natural as they get comfortable

[26:39] Rebecca’s lightning round where she quickly shares her best business advice, why she loves photography so much, and what lights up her soul

Tune in to this episode with Rebecca Lueck to learn more about running an adventure and family photography business!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/in-the-wild-adventure-family-photography-with-rebecca-lueck/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Breastfeeding is a natural way for mothers to feed their babies, a part of human biology, and a normal part of life for many families. So why is it that female nipples, images of breastfeeding, and breastfeeding discussions are viewed as taboo or offensive?

Today’s guest Laura Parkin-Warner is ready to rethink the way we view breastfeeding through her beautiful photographs of natural motherhood. Her breastfeeding photography project aims to normalize images of natural motherhood and remove the stigma around breastfeeding so we can feel more open about the ways we choose to nourish our children.

Laura is also passionate about capturing authentic emotion in the photographs she takes. She shares why her photography business is rooted in passion and connection, why she doesn’t pose her clients, and how she embraces creativity and finds her artistic voice. This conversation with Laura will leave you feeling bold and empowered, and I can’t wait to share it with you!

What’s in this episode:

[02:31] Laura’s passion for motherhood and nursing photography, and how and why she breaks some of the rules of photography

[07:38] How Laura develops connections with her clients, including getting to know them beforehand and not doing poses at photoshoots

[11:23] How Laura became passionate about motherhood and nursing photography, and the importance of normalizing breastfeeding

[14:00] Laura’s support for normalizing women’s nipples especially in light of gender disparity

[21:00] Her approach to clothes and colors in shoots, how and where she finds inspiration when she’s feeling stagnant in her work, and her advice on how to find your voice as an artist

[30:39] What Laura loves about self-portraiture, and what you can learn from employing another photographer to do a shoot for you

[37:35] Why it’s important for new photographers to learn business skills while honing their photography skills when starting out

Tune in to this episode with Laura to learn more about capturing natural motherhood moments and the importance of creating connections with your clients.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/motherhood-unscripted-capturing-natural-motherhood-moments-that-matter-with-laura-parkin-warner/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Have you ever felt a calling? A voice outside of yourself telling you to help someone or share something? Paula Owen had this exact experience, and when she listened, she was able to help a fellow student in their moment of need. Since then, she’s been leaning into her intuition and honing her gift to connect with other people and help them heal themselves.

Paula Owen is now an international award-winning photographer, and she uses her intuition to tap into the physical and emotional trauma of others and to bring confidence and healing to her photography clients. Her gift not only allows Paula to help others find peace and comfort, but it’s also helped her come to terms with her place as a vessel for good in this world.

Paula shares why using her intuition along with her photography allows her to encourage self-compassion and self-love in others, her advice for how you can tap into your own intuition, and how she overcame fear around using her gift. She encourages all of us to be brave and listen a little more so we can tap into that quiet, creative, intuitive energy for ourselves! 

What’s in this episode:

[02:20] Paula’s passion for helping people see themselves with compassion, her gift of intuition and insight, and how she uses this gift with her photography clients

[13:57] How she has learned to tap into feeling ailments and emotional trauma in others and how to help them give themselves grace, kindness, and forgiveness

[19:16] How Paula plans to continue incorporating her gift into her photography business, and how she’s overcome fear around sharing her gift

[24:05] Why listening closely and paying attention to the “little nudges” you feel is key to tapping into your intuition

[30:11] Why it’s okay to make mistakes, learn from them, and be kind to ourselves along the way

If you’re ready to start listening to the little nudges and lean into your intuition, you’ll love this episode with Paula!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/the-voice-within-tuning-into-your-creative-intuition-and-using-photography-to-heal-with-paula-owen/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Many of us as creative entrepreneurs  struggle with managing the push and pull of parenthood and creativity. On one hand, we tend to throw ourselves into our creative work because we love it so much, but on the other, we don’t want to miss out on the fleeting moments with our littles.

Today’s guest Nicole Ashley shares how she manages the tension between parenthood and creativity and how the pandemic gave her time to reflect on how she balances the two. She explains why she thinks being a mother has made her a better artist and how her own experience with parenthood has let her connect deeper with her clients throughout the major milestones in their life.

She also shares how she is intentional about fostering her creativity through varied types of work and personal projects, breaking out of creative ruts, and why taking time for herself and her family helps fill up her cup and keeps her going. If you’re a parent with a creative career, this episode is for you!

What’s in this episode:

[02:42] Nicole’s passion for making people feel good on the other side of the camera

[04:30] How the pandemic helped her reevaluate her priorities, and why parenthood changes your perspective on how you spend your time

[09:14] How getting feedback from other artists can help you recognize and refine your personal style

[14:06] How Nicole got into shooting book covers, and why she gets so much joy from making people feel good during their sessions

[21:43] How Nicole uses personal projects to keep things feeling fresh and inspired

[30:09] Why being a mom has made her a better photographer and why, when you’re stuck in a creative rut, you just need to start shooting

If you’re trying to find a balance between parenthood and creativity, don’t miss this episode with Nicole!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/parenthood-and-creativity-cultivating-a-successful-photography-business-and-life-with-nicole-ashley/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

As a young mom, Angelica Sam wanted baby photos for her sweet little girl, but she was unable to afford a professional photographer. So instead, she bought a camera, started photographing, and never looked back.

Today, Angelica is a published photographer and educator hosting newborn and maternity workshops worldwide (including at our 2023 Online Newborn Retreat!) and she’s here to share her story and her top tips for getting those cute baby photos, even when those babies don’t want to sleep.

Angelica also explains how she gets creative and incorporates her clients props and ideas to make meaningful photos for her families, why she’s become more firm with her personal boundaries and prioritized her self-care, and how she’s found confidence in her business. 

What’s in this episode:

[02:43] How Angelica got her start as a photographer and lessons she’s learned along the way, including how she build her confidence with newborns

[05:24] The details of how Angelica runs her studio, from her client closet to the prep guide she sends to keep her sessions running smoothly

[08:32] Angelica’s secret for keeping newborn sessions on track even when baby won’t sleep

[11:39] How Angelica incorporates her clients ideas into her photography to create the most meaningful photos for her families

[12:42] How the pandemic changed the way Angelica set boundaries around her personal time

[16:21] Angelica’s new course on mindset and creating financial security in your business 

Don’t miss this amazing conversation of how Angelica went from shooting her own baby photos to becoming a published photographer and educator!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/business-boundaries-and-baby-photos-with-angelica-sam/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Is there anything cuter than a squishy little baby wrapped up and surrounded by soft accessories? Their cute faces make photographing babies such a joy, even though their wiggly limbs and curious parents can make those newborn photography sessions hard work!

Today, Megan Macdonald shares just how much she loves photographing babies, shopping for the perfect props, and spending time with her own (not so little anymore) baby girl. She explains how becoming a mother herself influenced her career trajectory from fine artist to wedding photographer to newborn and maternity photographer.

In this episode, Megan tells us how she keeps her work feeling fresh and exciting through the way she manages her sessions and through teaching others, how she examines her work to continue improving her skills, and why, even with its challenges, newborn photography is so fun and exciting for her. And if you just can’t get enough from Megan, she’ll be teaching at our 2023 Online Newborn Retreat as well, so be sure to look for her there!

What’s in this episode:

[02:38] How motherhood influenced Megan’s journey into photography, from being an artist to photographing weddings and now babies

[05:14] Why Megan examines her art critically to improve her craft

[07:44] How Megan keeps her sessions fresh through the way she plans her workflows and manages parent’s input

[10:18] Megan’s inspiration and her artistic journey to the photography style she has today

[13:05] How the pandemic changed Megan’s priorities around her business and home life and led her to be more flexible with her business

If you love photographing babies, this conversation with Megan Macdonald will inspire you to try something new and get that perfect baby photo!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/all-things-baby-the-art-of-newborn-photography-with-megan-macdonald/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Even if you’ve done dozens of sessions, photographing a new baby can feel a little intimidating. What do you do if a baby doesn’t want to sleep? How do you get a rambunctious toddler to cooperate? And when do you finally start to feel confident as a newborn photographer?

When it comes to newborn photographers, Sissi Wang is one of the best, and she’s graciously joining us today to answer some of these tough questions. She gives us an overview of how she came into newborn photography, how she prepares for each session (flexibility is key), and her top tips for getting those cute baby photos in all kinds of circumstances.

In this episode, Sissi also shares some of her best business advice and online marketing tips, like how she shows up online as her authentic self and ignores the trolls, how she sticks to her belief in herself and what works for her business, and why being confident in your ability to learn, grow, and adjust will carry you through, even when you have ups and downs in your business.

What’s in this episode:

[05:46] How Sissi got started in newborn photography

[09:19] Why the way you lead and learn to roll with the punches during newborn photography sessions is more important than feeling like you have “everything figured out”

[13:45] Top tips for photographing toddlers and infants (#1 is keeping yourself relaxed!)

[21:24] Why showing up as her authentic self online – and brushing off any rude comments – has helped Sissi find her ideal clients

[24:27] How sticking to what she believes, not necessarily what everyone else is doing, has allowed Sissi to grow and develop her business

[27:17] Sissi’s story of navigating a terrifying health scare while traveling abroad

[35:11] Why cultivating confidence that you can keep going and keeping growing will carry you through normal business fluctuations

If you’re a newborn photographer looking for a little encouragement, this conversation with Sissi Wang will inspire and uplift you!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/babies-business-advice-and-being-yourself-with-newborn-photographer-sissi-wang/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

When Deborah Koch first picked up a camera, she didn’t know she was starting a brand new career. She just wanted to document her family life with her husband and her two sweet kids. But, once she started diving into her photography education and discovering the creative possibilities of fine art photography, she fell in love with the medium.

Today, she brings that joy and passion for creating timeless, gorgeous images to the clients she photographs through a thoughtful, collaborative process with her families. She’s kind enough to share the wisdom she’s gathered from her career of crafting beautiful images while never undervaluing her own fine art photography with us.

In this episode, Deborah shares how she balances her creative with her client work, practical advice on setting up a workflow that puts her families at ease, how she streamlined her culling and editing process to create magical images without getting overwhelmed, and why it’s so important to never lose sight of the value photographers bring to the world with the beautiful imagery we create.

What’s in this episode:

[03:56] How Deb got started in photography and her journey to studying it more intensely

[07:32] How Deb plans out her creative projects seasonally, instead of trying to force those projects during busy seasons

[15:41] The workflow Deb has developed to help her families relax and to make sure she gets every shot without overshooting

[22:42] How developing her confidence and restructuring her business allowed Deb to be able to create higher quality fine art photos without overdelivering

[25:11] Why communicating and collaborating with her clients on styling and location play such a huge part in the works of art Deb creates for her clients

[36:34] Why learning to value yourself and your art is key to finding an equilibrium within your work and personal life

If you’ve always wanted to dive into the magical world of fine art photography but felt overwhelmed by the intensity of the process, tune in to this episode with Deborah Koch.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/fine-art-photography-capturing-timeless-images-with-deborah-koch/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

We’ve all had those moments of feeling stuck in-between something. Either we’re waiting for a new stage of life or we’re on the verge of a breakthrough and what we’re doing currently just isn’t working quite right. 

It can be a deeply frustrating place to find ourselves both in life and in our photography businesses. But it doesn’t have to last forever, and we can come out the other side of this messy middle stage stronger and more invigorated.

So in this episode, I’m sharing what the messy middle is for many photographers, why it can be so overwhelming when we’re in it, and some practical steps for navigating through this stage just a little bit faster.

Let’s dig in!

What’s in this episode:

[00:00] Intro

[00:30] What the “messy middle” is when it comes to our businesses

[02:29] How this messy middle causes us to question ourselves and our businesses

[04:22] What this in-between stage actually means about our business

[05:00] Some steps you can take to move through this messy middle stage

[10:20] An encouragement for anyone currently navigating this stage

Tune in to this episode for how to navigate being in the messy middle of your photography business!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

Grab your spot for the 2025 Online Newborn Retreat!

For many creatives, we can feel overwhelmed when faced with artistic resistance, even in work that otherwise excites us. Avoiding the things that make us feel creative resistance can lead to burnout or stagnation, but it’s so easy to find ways to keep ourselves busy with simple, but urgent tasks instead of finding ways to overcome this resistance. 

Today, Michelle McKay reminds us that to break through that next ceiling and to make that next creative leap, we need to lean into the artistic resistance we feel, because it’s leading us to the important and fulfilling work that will actually move us forward. Her advice on how she structures her day to make sure that she prioritizes this important work was completely life-changing, for her and for me!

In this episode, Michelle shares why she loves documenting honest, raw stories, how she gets intentional for both her creative endeavors and her business tasks, and how this helps her work to stay fresh by not comparing herself to others. She gives us her best tips for avoiding creative burnout and encourages us to keep pushing into work that feels creatively challenging. This conversation with Michelle is such a game-changer if you’re looking to expand creatively and find your own unique creative voice!

What’s in this episode:

[05:51] Why it’s a challenging time to be an artist and how Michelle overcomes the comparison trap by getting clear on her intention, which is telling truthful, honest stories  

[12:07] How to keep your photography feeling fresh and unique by embracing each shoot as a creative collaboration with your client 

[19:54] Michelle’s tips for keeping your creative spark bright instead of falling into artistic burnout

[26:29] Why Michelle loves leaning in to artistic resistance and how she structures her day to make sure that she gets her most important – not urgent – artistic work done every day

[31:10] How Michelle gets clarity on which work is most important to her

[36:37] How Michelle is continuing to explore her passion for storytelling through her new membership program (coming soon!) 

If you need that kick in the pants to break through artistic resistance and focus in on the work that will move you forward creatively, tune in to this inspiring episode with Michelle McKay.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/busting-through-artistic-resistance-and-creating-a-life-you-love-with-michelle-mckay/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

There’s nothing quite like maternity photography. It’s a short time in a mother’s life, and it’s not an experience guaranteed to every woman who wants it. So when the moment finally arrives, being able to celebrate and commemorate this special experience is such an honor for maternity photographers.

For Olguta Goddard, it's very personal as well. Like many of her clients, she had a long journey to pregnancy and motherhood, so being able to provide beautiful memories of such a cherished time is extra special to her. She loves it so much that she’s niched down her whole photography business to only fine art maternity shoots, so she can focus her energy on her favorite type of art and her family as well.

On today’s episode, Olguta shares why she’s so passionate about maternity photography, some of her favorite moments with clients, how she manages her work and editing process to provide amazing images to her clients, and why it’s so important to her to protect her time and energy for herself, her family and her business and how she sets her prices with that in mind. 

What’s in this episode:

[03:05] Why maternity photography is so personal for Olguta, and why she’s chosen to only focus on that type of photography

[09:17] How working with a model and doing personal projects helps Olguta fight creative burnout

[11:53] How Olguta coordinates styling for her sessions and why she loves that process so much (it feels like a celebration!)

[15:55] Why Olguta restructured her business to better accommodate both her clients and her family activities

[20:28] How Olguta manages the editing process for her fine art photography 

[26:50]&[30:17] Why it’s so important for photographers to protect their own and energy and reflect that value in their pricing

[29:30] Why Olguta finds maternity photography so joyful and magical

[37:27] Why Olguta is so interested in videography as a complement to her fine art photography

If maternity photography is your jam, tune in to this magical episode with Olguta Goddard.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/magical-maternity-moments-balancing-fine-art-photography-and-family-with-olguta-goddard/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

When it comes to photographing babies and toddlers, you can never predict exactly how it’s going to go, depending on each babies’ mood and personality. The key is being able to read the emotions from both momma and baby, adjust based on their needs, and always, try to stay patient and calm above all else. Parents will love just about any picture of their sweet bundle of joy, but a peaceful, low-stress photography session can make the experience truly special.

In today’s episode, Amy Haehl shares her expertise from over a decade of newborn photography experience with us on how to do just that. She shares all her best tips to keep newborn photography sessions running smoothly and why she wishes she’d spent more time on her photography education when she first started out.

Amy also shares how the Covid pandemic made her rethink her pricing structure to better reflect the value of her time and expertise, so she wasn’t killing herself doing tons of sessions while missing out on time with her own family. At the end of the day, Amy just loves newborn photography and her passion for having fun and making each session truly memorable is infectious. I can’t wait for you to hear this amazing conversation!

What’s in this episode:

[03:47] Why babies aren’t as fragile as you might think and how to keep your cool when photographing them

[07:14] How to get on a toddler’s level to make their photography sessions as smooth as possible

[12:08] Why you’ll never regret investing in your photography education, instead of figuring everything out “the hard way”

[15:55] What to consider when posing babies during newborn photography

[18:37] How valuable newborn photography can be and why you should price accordingly – even if photographing babies doesn’t always feel like a “job”

[25:37] How bringing her creative visions to life continues to light up Amy’s soul 

If you’re considering branching out into newborn photography, tune in to this joyful episode with Amy Haehl.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/for-the-love-of-babies-the-joy-of-newborn-photography-with-amy-haehl/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

As photographers and entrepreneurs, we have the gift of flexibility and being able to adjust and manage our business in whatever way works best for us. We can either be just another employee in our business, stuck to the whims of wherever the business takes us on any given day, or we can take control and start stepping into the CEO mindset as a business owner and use that flexibility to our advantage.

Dorie Howell is on the podcast this week to remind all of us to do just that: approach our business from the standpoint of a CEO. She’s a photographer herself, and one of her passions is helping other photographers envision the future they want for their lives, and then plan their business in a way that will support that vision.

In today’s episode, Dorie tells us all about her passion for creating businesses that support her life and the lives of her students in their own unique situations. She takes us through her own health journey, and explains how it’s made her a better business owner. And she encourages us to keep stepping out of our comfort zone, making big decisions, and thinking like a CEO so we can protect our time and energy to keep doing what we love.

What’s in this episode:

[02:19] Dorie’s history with photography and how she’s pivoted her business

[07:22] How Dorie’s phase of life means that she’s extra focused on creating a business that works for her life, not the other way around

[09:22] How Dorie helps her students envision the life they want for themselves in the future, and then figure out how their business can support that

[13:47] Why change is uncomfortable but necessary for positive change in your life

[16:24] Why raising prices is such a multifaceted issue and how to soften the process for photographers

[21:07] How the process of Dorie’s health improvement allowed her to become a better business owner too

[27:39] How identifying which parts of photography you love – and which ones you don’t (and can outsource) – can help photographers protect their time and avoid burnout

[30:40] Why you should be handling your business as a CEO instead of “just a photographer” 

[40:47] Why Dorie gets so much joy from teaching other photographers

If you’re ready to develop a CEO mindset and craft a business that supports the future you want for your life, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/be-the-ceo-managing-your-photography-business-on-your-terms-with-dorie-howell/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

Creating luxurious, glamorous moments for your clients, ones that let them tell their own stories while feeling beautiful and empowered, all comes down to the details. From the first point of contact to feeling comfortable at the photo shoot to the ease in which they get to choose their photos, crafting an experience that makes clients feel like a super-star on the entire journey is what makes a photography session truly unforgettable.

With a focus on crafting a luxurious session for every single client, photographer and storyteller Jai Mayhew helps her clients channel their self-love into beautiful works of art. At her studio, she offers an experience designed to make her clients feel pampered and empowered through every moment. 

In today’s episode, Jai walks us through the ways in which she helps her clients tell their own unique stories through luxury photography, her obsession with storytelling, how she found herself in the luxury photography industry, why photographers need to be resilient and believe in the beautiful gifts they are creating for their clients, and so much more. Join us for this fascinating and fabulous conversation!

What’s in this episode:

[02:00] When Jai first fell in love with storytelling

[03:57] How Jai helps her clients lean into their own self-love to create empowering photography sessions

[07:00] Why luxury is all about the details, starting with communication

[12:04] How Jai’s focus on creating unforgettable experiences and prioritizing kindness positioned her to photograph some of her most famous clients

[16:40] How having a team has allowed Jai to create even better experiences for her clients

[17:53] Jai’s advice for breaking into editorial photography and the importance of just getting started

[23:45] Why photographers should understand the value in what they are creating: it’s art and an opportunity to create and document unforgettable moments!

[25:16] Jai’s #1 piece of advice for business and lifeIf you’re ready to start leaning into luxury and crafting unforgettable experiences for your own clients, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/glitz-glam-and-the-gift-of-art-creating-luxury-photography-experiences-with-jai-mayhew/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

When you first start building a photography business, it’s easy to get busy doing all the things all the time just to keep your business going. But if that’s how you run your business indefinitely, burnout will be waiting for you right around the corner. To build a sustainable business that can support you and grow with you over time, you have to lean into your zone of genius instead by figuring out what you are best at, what lights you up, and what you might be able to relinquish control of.

So today, we’re talking to Kate Hejde, who is running a business in a way that focuses on her zone of genius and how that allows her to block out what everyone else is doing and experiment to find what brings her the most joy while allowing time for her life and family outside of her photography business.

In this episode, Kate’s sharing how she found her own zone of genius and outsourced everything else, why it’s okay to prioritize the most important things in your life, and how leaning into her what gives her strength and energy has helped her build a business that feels sustainable.

What’s in this episode:

[01:55] How she started her photography business when her first child was born and why she’s an advocate of building a business slowly and with intention

[06:15] How finding your zone of genius can help you reclaim time and energy in your business

[09:55] Why prioritizing the most important things in your life will give you clarity on what you can relinquish control of in your business

[13:22] Why Kate made the switch to soft proofing and how outsourcing has given her time back

[17:37] How focusing on experience over price can help convert inquiries and give you confidence in what you charge

[26:21] Why understanding and speaking to your clients in ways that are familiar to them can be transformative to your business

If you’re ready to find your zone of genius and build a business that feels aligned and energizing, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/crafting-a-photography-business-with-your-zone-of-genius/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

There are plenty of things that can make running your own photography business challenging, but being able to pay yourself a living wage shouldn’t be one of them.

Our guest today, Lisa Kirkeberg, has had her own struggles, from spending years just making enough in her business to get by to learning how to manage her mental health diagnosis and her business at the same time. 

She’s sharing the tips that have helped her transform her photography business into a multiple six-figure venture, from leaning into her finely tuned processes to give each and every client their own personal touch, the lightbulb moment that changed the way she thought about how to pay herself, and how she’s built a business that can give her space to cope with her tougher mental health days.

What’s in this episode:

[03:26] The personal, customized process that allows Lisa K to make over six figures as a photographer

[05:49] How Lisa K learns from each interaction with her clients to communicate even better the next time

[08:50] How Lisa keeps burnout at bay by focusing on getting to know each individual client and leaning into her processes

[12:54] Why Lisa K is such a fan of therapy and how it’s helped her manage her business and her mental health diagnoses

[15:37] Lisa’s mindset shift that allowed to her start prioritizing her own paycheck

[17:17] Why knowing your numbers is the first step to making a profit and paying yourself 

[19:56] Lisa’s unique booking system and why it works so well for converting inquiries into clients

If you want to build a business that supports your clients, your mental health, and allows you to pay yourself, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/pay-yourself-and-protect-your-mental-health-with-lisa-kirkeberg/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

It’s time to stop letting imposter syndrome and self-limiting beliefs get in the way of our amazing businesses! Constantly comparing ourselves and our work to others instead of doing what we love with enthusiasm leaves us stuck in our heads and putting a version of ourselves out into the world that isn’t authentic.

In today’s episode, I’m chatting with award-winning artist and photographer Maria Arellano about how humility holds you back and why you should present yourself with authenticity and confidence. It’s not about “faking it until you make it,” you need to work on your own self-confidence first!

Putting yourself out there, stepping out of your comfort zone, and taking risks … This is what will attract the right people to your business. When you put limiting beliefs in the past, you can let the world see the rockstar you really are.

What’s in this episode:

Maria’s passion for how photography can lift up women and girls [02:51]

Maria’s advice for someone struggling to show up authentically in their life and business [05:53]

How humility can hold you back from showing up and presenting your best self [13:19]

Maria’s tips for growing a social media following on TikTok [18:19]

How comparing your work to others doesn’t serve you and actually keeps you from growing [22:00]

How to combat the pressure we put on ourselves [29:03]

How to move out of your comfort zone [32:48]

If you want to ditch the self-limiting beliefs, step into your self-confidence, and embrace your inner rockstar, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/step-into-the-spotlight-squash-the-self-limiting-beliefs-and-embrace-your-inner-confidence-with-maria-arellano/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

Whether you’re a new or seasoned photographer, setting up systems that support your business is key. There are so many tools out there for streamlining, prioritizing, and delegating … It can be overwhelming to know where to start. And easy to bounce back and forth, never settling on a defined process.

In today’s episode, I’m chatting with Annemie Tonken, a photographer and business educator who helps other photographers set up simple systems that work for their needs and lifestyle, and she’ll be a teacher at our upcoming Online Business Retreat!

Annemie shares her advice for learning new systems, the importance of a supportive community, and how to determine the business model that’s right for you. She is chock full of wisdom on setting up a simple sales system and also reverse engineering how you think about and approach your business, from both execution and profitability perspectives.

What’s in this episode:

• How Annemie learned that she is passionate about the education side of business [02:42]
• How she systemazies being a photographer and running an education business/podcast [04:41]
• Her advice for pushing through overwhelm to learn new systems [07:39]
• Annemie shares about her recent Invisible to Irresistible Challenge [11:01]
• Reverse engineering how much money you want to make and how many clients you’ll need to get there [13:37]
• Finding supportive communities and embracing constructive feedback [16:43]
• The three different business models that Annemie sees in the working world and understanding which is best for you [20:59]
• Annemie’s simple sales system [26:19]
• Annemie’s advice for photographers who need better systems but don’t know where to start [36:08]

If you want to create more ease in your life by setting up systems that will work for your unique business, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/systems-for-successful-photography-business-w-annemie-tonken/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

The way you market your photography business, from email and your website to the way you interact with your clients is crucial to growing a sustainable business. The client/photographer relationship starts long before you begin a session, and you can create an unforgettable experience through education, marketing, and nurturing your clients before and even after meeting face to face.

Today’s episode features advice on how to craft and approach your marketing with the client experience in mind with thoughts from Megan Di Piero, Julie Christie, Mark Rossetto, Maria Arellano, and Nate Grahek. They’re sharing why it’s so important to not just have a website, but one that works for your business and your clients, how education improves the client experience, and why nurturing your current clients creates repeat sessions to fuel sustainability in your business.

To hear more from these incredible teachers, join us for the virtual 2022 Online Business Retreat for portrait photographers! If you’re ready to elevate your business through marketing, sales, systems, pricing, and more, you can register at the link below!

What’s in this episode:

• How focusing on sales and service creates sustainability and success in your photography business (Megan Di Piero) [00:00]
• Why nurturing relationships with your current clients is one of the best marketing strategies (Julie Christie) [03:03]
• Why an email list is crucial to growing your photography business (Julie Christie) [06:10]
• Two stories of how marketing can completely transform your photography business, whether you’re just starting out or you’re ten years into your business (Mark Rossetto) [08:31]
• The key to success in your business and how it’s related to your website (Mark Rossetto) [11:32]
• How you can over-deliver on your client experience outside of your photos and sessions (Maria Arellano) [12:27]
• Why your website is so important and how to tell if it’s working for your business (Nate Grahek) [15:01]
• How a good email system can support your website marketing (Nate Grahek) [15:57]

If you want to hear thoughts on marketing and client experience from some incredible past guests, tune in to this episode.

ll show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/marketing-mashup-past-guests-share-their-best-advice-on-marketing-and-making-an-unforgettable-experience-for-your-clients/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

In photography circles, influencer marketing sometimes gets a bad rap. From getting ghosted after photographing a session or having filters applied to your hard work, it can feel intimidating to step into this realm.

But in this episode, Cydnee Jex is here to walk through her whole process of working with influencers. She shares how she finds influencers to work with, how she sets expectations and boundaries, how she approaches the whole process from a very practical angle, and why, at the end of the day, she loves working with influencers!

Plus, she’s giving us a sneak peek at her upcoming Maternity and Newborn Summit, including  why she loves making in-person connections and how potential educators can apply to teach.

If you’re ready to start adding influencers into the marketing plan for your photography business, this episode with Cydnee is one you can’t miss!

What’s in this episode:

[00:00] Intro

[02:12] All about the upcoming Maternity and Newborn Summit 

[10:51] Why in-person connection is so important

[16:24] How Cydnee started working with influencers

[20:23] Common mistakes when photographers try out influencer marketing for the first time

[22:44] How to approach the dreaded “filters” conversation with influencers

[30:18] How to talk about payment in collaboration with influencers

[31:39] Cydnee’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

Grab your spot for the 2025 Online Family Retreat!

Whether you’re starting out as a photographer or you’re several years in and looking to grow your business, creating systems that work for you and setting prices that are sustainable can be transformative to your business. 

Today’s episode is a compilation of some of my favorite pieces of advice on systems, pricing, and profitability from previous guests Ang McCabe, Annemie Tonken, Colie James, Jane Goodrich, Jenna Henderson and Julie Christie. They’re sharing common mistakes when it comes to setting up your systems, how to handle raising prices and why profitability is more important than your specific “price”, and mindset shifts that will help you be successful.

And some of these guests will be our incredible teachers at the upcoming virtual 2022 Online Business Retreat for portrait photographers! If you’re ready to elevate your business through marketing, sales, systems, pricing, and more,  you can register at the link below!

What’s in this episode:

• How learning the “business” side of a photography business can change your life (Ang McCabe) [00:00]
• The biggest mistake most photographers make when setting up their systems (Colie James and Annemie Tonken) [02:00] [05:49]
• Where to start with your CRM system (Colie James) [03:48]
• Why a simple system, instead of overcomplicating your process, is more sustainable for your business (Annemie Tonken) [06:55]
• How to keep up your confidence when changing your pricing (Jane Goodrich) [08:08] 
• How to define your market position instead of comparing yourself to other photographers when starting out (Julie Christie) [09:23]
• Why price doesn’t matter nearly as much as profit (Julie Christie) [12:30]
• What mindset shifts you need to confidently raise your prices (Jenna Henderson) [15:38]

If you want to hear sage advice on systems and pricing from some incredible past guests, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/how-systems-and-pricing-can-transform-your-business-with-past-guests/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

A great website should do more than look pretty. It should help you attract and convert your ideal clients, without driving you crazy in the design and maintenance processes. And while the design is important, your website strategy is about a lot more than looks. In fact, planning your site strategy starts long before you ever open a site builder.

In today’s episode, I’m chatting with Showit website designer and one half of Launch Your Daydream, Kelsey Christine, about web strategy for photographers. Kelsey shares her advice for photographers who want their websites to look great and function well. She explains her Showit template customization process and where you should start if you’re in need of a website. We also chat about our love-hate relationships with blogging and whether or not it’s still important for photographers.

What’s in this episode:

• Where to start when designing your website [3:22]
• How Kelsey’s clients can update their own websites long after working with her [6:30]
• What Showit is and what sets it apart from other website platforms [8:25]
• How to create a website that’s beautiful, functional, and effective [10:45]
• How to utilize video on your website [12:29]
• Whether or not you should list your prices on your website [14:39]
• Common mistakes to avoid on your photography website [17:47]
• The right way to use SEO as a photographer [19:26]
• How to use blogging to keep your website relevant on Google [21:13]
• Behind the scenes of the ‘done for you’ website design process at Launch Your Daydream [23:49]
• How to keep your website secure and up-to-date [27:07]
• Kelsey’s best business advice for photographers [28:29]

If you want a beautiful, functional, and effective website, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/a-website-that-works-website-strategy-for-photographers-with-kelsey-christine-from-launch-your-daydream/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

When you’re passionate about a lot of things, you might sometimes have the feeling that you should just pick something already. That you can’t have multiple passions, that you can’t pivot in your career, that it’s better to just pick a path than to be truly happy. But that’s the opposite of a growth mindset!

These limiting beliefs often keep you from fully embracing your passions and from having the confidence and growth mindset to take your passions and your business to new heights.

In today’s episode, I’m chatting with self-proclaimed multi-passionate entrepreneur, Dr. Clarissa Castillo-Ramsey. She’s sharing a lot of great advice on overcoming limiting beliefs, the power of growth mindset, and why you should pivot when you feel stuck.

Don’t let societal norms dictate how you live your life. The truth is that you can have everything you want and more, and you don’t have to choose one, straight path. Embrace the winding journey of your many passions and explore positivity and curiosity in your life and in your business.

What’s in this episode:

• Why Clarissa describes herself as a multi-passionate entrepreneur [02:18]
• Engaging the power of visualization and disrupting your judgy thoughts [05:07]
• How to uncover and move past your limiting beliefs [08:50]
• How to overcome limiting beliefs related to pricing your services [11:10]
• Clarissa’s Painting Your Path framework [12:59]
• Talking to yourself with a positive mindset [16:24]
• How Clarissa helps her coaching clients most past the stuck feeling in their business growth [18:10]
• Clarissa’s advice for avoiding burnout [20:03]
• Clarissa’s advice for pivoting when you feel stuck [22:52]
• How to handle time management when you’re multi-passionate [25:31]
• How to approach niches in your photography business [27:32]
• Why being done is better than being perfect [28:55]
• Clarissa’s advice for someone just starting out as an entrepreneur [30:28]
• A favorite successful story of one of Clarissa’s students [33:56]
• Questions you can ask yourself if you’re struggling to find your purpose [35:51]

If you want to get unstuck and embrace a growth mindset in your business, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/advice-on-growth-mindset-and-finding-passion-in-your-business-with-dr-clarissa-castillo-ramsey/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

Digital marketing is a powerful tool for your business. So powerful that the ins and outs of making it happen can feel overwhelming and complicated. Putting yourself and your services out into the world in the most effective way doesn’t necessarily mean that you have to be a marketing expert. 

But understanding some user-friendly and easy ways to implement SEO marketing strategies into your business will ensure that you stand out when prospective clients find you online.

In this episode, I chat with Feuza Reis, a marketing photographer and SEO strategist, who helps creatives get found online using organic digital marketing tactics. 

She shares why SEO is critical for photographers, how to optimize your website for SEO, and the importance of diversifying your marketing strategies. She also give some insight into the evolution of blogging and how Pinterest is a hidden gem for photography marketing.

What’s in this episode:

• Feuza’s start as a photographer and how she learned the power of digital marketing [02:00]
• Her pivot from photographer to digital marketer [04:15]
• Why SEO is important for photographers [07:04]
• Feuza’s user-friendly tips for optimizing your website for SEO [10:41]
• How a Pinterest strategy can benefit you as a photographer [17:56]
• The evolution of blogging and how you can use it to your advantage [20:17]
• Why you need to diversify your marketing strategies [24:00]
• Feuza’s favorite business advice [31:19]

If you want to understand how to use SEO to your advantage, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/get-found-with-fuse-demystifying-seo-marketing-with-feuza-reis/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

Sometimes, the thing getting in your way… is you. Your mindset can be the difference between a business you love and one you resent. And in order to improve your mindset, you have to reconstruct your thoughts about yourself and your business.

In this episode, I chat with Johl Dunn, a mindset coach who helps photographers overcome their mindset blocks to build profitable, sustainable businesses. Johl explains how our limiting beliefs get between us and success, and he shares how you can identify yours. We talk about burnout and how to manage it as it comes. Johl also explains what it means to practice conscious creation and how you can do it yourself.

What’s in this episode:

• How Johl coaches photographers through their mindset blocks [2:29]
• How to bust through limiting beliefs around raising your prices [6:40]
• How to uncover your own limiting beliefs so you can start deconstructing them [9:35]
• Johl’s advice for avoiding and overcoming burnout [13:26]
• How mindset and meditation affect your business, and how to start meditating if you’ve never tried it [17:42]
• Why we procrastinate, and how to stop stalling and get our work done [20:07]
• How your mindset might change as your business evolves, and why you should practice gratitude no matter what [22:29]
• What it means to practice conscious creating and how to do it in your own life [32:09]
• Johl’s advice for business owners struggling with mindset blocks [39:35]

If you want to overcome your mindset blocks and start achieving your goals, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/consious-creation-embracing-a-mindfulness-mindset-in-your-photography-business-with-johl-dunn/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

It’s easy to get caught in the neverending cycle of scheduling, shooting, editing, repeat. While these tasks are important, this cycle can lead to burnout and overwhelm, causing you to lose sight of your passion for your craft. So how do you break the cycle and build a business you love?

In this episode, I chat with Sabrina Gebhardt, a business coach who helps fellow photographers minimize overwhelm and run their businesses with intention. Sabrina shares her tips for avoiding burnout and surviving periods of overwhelm. She explains how to set firm boundaries, both with your clients and with yourself. We also talk about the importance of taking breaks in order to fall back in love with your business.

What’s in this episode:

• How to avoid burnout as a photographer and business owner [2:39]
• How to survive periods of overwhelm and manage it as it comes [7:31]
• How to set boundaries with your clients and learn to put yourself first [12:02]
• Why it’s important to set boundaries now to protect your “future self” [16:16]
• Sabrina’s tips and tricks for staying on task and managing your time [19:25]
• How to reignite your passion when you get bogged down in the day-to-day [23:53]
• How to work smarter, not harder [28:59]
• Sabrina’s free training to teach you how to minimize overwhelm and run your business with intention [33:36]

If you want to ditch your overwhelm and create a business that fuels instead of drains you, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/scheduling-with-intention-how-to-avoid-overwhelm-burnout-with-sabrina-gebhardt/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

It might seem like your images sell themselves, but there’s a lot going on behind the scenes, not the least of which is your website copy. Even strong writers can struggle with copy. But once you understand your audience and your own voice, you’ll be able to connect with your readers and gently guide them to become clients.

In this episode, I chat with copywriter and owner of Green Chair Stories Rachel Greiman all about copy for photographers. We talk about finding your brand voice and keeping it consistent across your brand. Rachel shares her advice for photographers who aren’t natural writers but still want to show up authentically. Plus, she shares some common cliches and mistakes you should avoid in your website copy.

What’s in this episode:

• How Rachel transitioned from photography to her copywriting business [2:22]
• Common website copy mistakes to avoid [4:12]
• Focusing on the “joy points” in addition to the pain points [5:54]
• How to write creative copy that sets your business apart [8:43]
• What to do if you find out your copy has been plagiarized [10:53]
• How to find your voice and keep it consistent across your brand [12:44]
• How to write about your packages and pricing without sounding salesy [15:43]
• How to start writing if it doesn’t come naturally to you [18:13]
• Why you should always start with research and data when writing copy [23:18]
• Cliches and pitfalls to avoid in your copy [26:35]
• Where to start when you decide to rework your website [29:11]
• Rachel process for done for you vs. work with you services [32:36]
• Rachel’s best advice for someone just starting out [38:30]

If you want to write website copy that connects with (and converts!) your dream clients, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/how-to-craft-website-copy-that-connects-with-rachel-greiman/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

The connection between a photographer and their subject is never more important than when you’re shooting senior portraits. Not only are they at a pivotal moment in their lives, but many of them struggle with self-confidence and body image. If you can dig deep into their personalities and then show them their own beauty through your images, you can truly change lives.

In this episode, I chat with senior photographer and photography educator Ariel Perry about her process for connecting and working with seniors. Ariel shares how she fell in love with senior photography and decided to niche down. She explains how she goes about building a connection with a teen, even if they’re not entirely sold on the idea of a portrait session. We also talk about how a photoshoot can make a world of difference in a teen’s self-confidence.

What’s in this episode:

• How Ariel found her passion for senior photography and made it her niche [2:17]
• How to be assertive during a shoot and establish the creative direction [7:03]
• How to get to know your client’s personality and pull that out of them during the shoot [10:32]
• Working with teens who are shy or unsure about senior portraits [12:26]
• Ariel’s favorite shoots, and her experience shooting in London and Rome [17:01]
• Business advice for new and seasoned photographers [18:43]
• How a portrait session can help a senior find their confidence [21:31]

If you want to create real connections with your clients and empower them through your work, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/spotlight-on-senior-portraits-cultivating-confidence-with-ariel-perry/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

Running a business looks different for everyone. And when you’re a business owner and mother, you have to get creative to balance work and life. However you find your flow, what matters most is that you let your passion–for your work and your family–drive your creativity.

In this episode, I chat with mother of two and family photographer Shannon Smith about how she creates flow to integrate her work and life. Shannon tells her story of becoming a single mother and finding her passion for family photography. She shares how she manages to find time for homeschooling her kids, traveling the country, and running her own business. She also shares the ways that her experience as a mom has helped her better connect with and get inspired by her clients.

What’s in this episode:

• How Shannon’s passion for family and the outdoors translates into her work [2:00]
• How Shannon manages single motherhood, homeschooling her kids, and running her business [5:18]
• Finding flow in your life and work [8:41]
• How to connect with uncooperative kids during a session [13:35]
• Shannon’s system for styling her clients [15:24]
• How to find inspiration and cultivate your personal style [16:15]
• How to capture unique images for a family, even when you’re not feeling inspired [18:45]
• Shannon’s favorite session and her best business advice [20:07]

If you want to create a business that works for your life and family, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/creating-a-business-that-works-for-your-family/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

After nearly two decades of working, it would be understandable for any photographer to feel a little less enthusiastic about their work. But not Kim Hildebrand! She’s still honing her skills and stoking her passion for capturing those tender real life moments.

In this episode, Kim shares how she’s managed to grow and find stability over her last 17 years as a photographer. She shares the lessons she learned early on, how systems have helped her find consistency and balance, and how she’s helping other photographers do the same. 

Plus, she’s sharing what keeps her passion alive and why she loves photographing families so much. It’s the “why” that keeps her going. If you’re ready to lay the groundwork for a long and fulfilling photography career, this episode with Kim is one you can’t miss! Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:29] How Kim’s style has evolved over her long photography career

[09:11] How Kim puts families at ease during her in-home photography sessions

[12:34] Kim’s PhotoBoss Frameworks and how developing systems over her decades as a photographer changed her business for the better

[19:14] Common signs that tell photographers that they need more systems in place

[23:00] How Kim keeps the passion for her photography going after nearly two decades

[28:35] Kim’s early career mistake that ended up as an invaluable learning moment

[32:37] Kim's lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

Grab your spot for the 2025 Online Family Retreat!

One of the hardest things for a professional photographer to do is raise their prices. But why is that? We get so caught up in charging according to our self-worth instead of charging for the value our clients see in the photography experience. Once you make that mindset shift, selling and scaling becomes so much easier.

In this episode, I chat with coach, speaker, and author Megan DiPeiro about selling with confidence and raising your prices. Megan shares the mindset shifts that have to happen before you can sell your work as a luxury service. She explains why luxe photography is about the experience, not just the final product. And we discuss advice for new photographers and those who want to scale their businesses past six figures.

What’s in this episode:

• Why Megan loves sales, and how other photographers can learn to love it, too [2:19]
• What mindset shift has to happen before you can raise your prices and increase your profit [5:51]
• How to determine if you’re a good fit for your clients and make a deep connection from the get-go [10:45]
• How to show clients that your work creates a meaningful experience, not just photos [16:54]
• Why you shouldn’t “charge your worth” but instead “charge for your value” [20:40]
• How to make the mindset shift towards seeing and marketing your work as a luxe service [23:58]
• Why you should present your price, “shut your mouth,” and allow your clients to react to the number [33:14]
• Megan’s advice for new photographers and those who want to scale their businesses [33:55]

If you want to shift your mindset, raise your prices, and scale your business, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/cultivating-an-empathy-selling-mindset-with-megan-dipiero/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

Are you a photographer who feels uncomfortable on the other side of the camera? It’s a bit of a cliche, but it’s true: Many photographers struggle showing up in their own businesses, especially in photos. But your personality is what sets you apart, and showing it off is key to attracting the kinds of clients you’ve been dreaming of.

In this episode, I chat with brand photographer and marketing strategist Angie McPherson about attracting your ideal clients through brand photography. Angie shares how she fell in love with brand photography and how she uses it in her own business. She explains how to find balance between your style and your clients’ brands. Plus, we break down the brand photo process and client experience–from finding beautiful locations to styling your clients.

What’s in this episode:

• How to be yourself on social media and attract your dream clients [2:35]
• How Angie steps into her clients’ shoes as a brand photographer [5:09]
• Why you should prioritize your own style when looking for clients [8:01]
• How to figure out pricing for brand photography packages [10:24]
• How to style your clients or connect with local stylists [13:06]
• Watermarks, tags, and photo credit for brand photography [14:16]
• How to handle clients who want to edit their own brand photos [15:49]
• How to attract your ideal clients by showing up online [17:05]
• Angie’s tips for finding unique locations for brand photoshoots [19:57]
• What Angie’s branding package and shoot process looks like [22:24]
• Why shot lists are life savers during branding sessions [28:30]
• Angie’s advice for fellow photographers and business owners [32:15]

If you want to show up as your most authentic self and attract your dream clients, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/showing-up-in-your-business-brand-photography-with-angie-mcpherson/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

Should you niche down or generalize? There’s a lot of pressure for photographers to choose one area of interest. But just because you’ve found your passion doesn't mean you can’t be multipassionate! It’s totally possible (and honestly, preferable) to diversify your income, build up your passive income streams and create a well-rounded business.

In this episode, I’m chatting with coach and photographer Hope Taylor about niching down without limiting yourself. Hope is sharing how she found her passion for senior and wedding photography. Then, she’s explaining how she diversified her income streams through coaching and passive income. We’re also talking about showing up online and how to build your personal brand.

What’s in this episode:

• How Hope found her passion for photography, business, and passive income [2:21]
• How she found her passion for senior and wedding photography [4:23]
• How to start niching down and learn to say “no” to work you don’t want [6:38]
• Why your branding should be an extension of your natural personality and style [8:43]
• Hope’s experience moving her business to another state – twice! [12:04]
• How to get comfortable on the other side of the camera and start building your personal brand [15:34]
• Hope’s journey to offering high-level mastermind coaching [19:59]
• How you can use outsourcing to help you stay in your zone of genius [23:30]
• Hope’s advice for seasoned and new business owners [29:02]

If you want to learn to diversify your income streams to create more freedom in your business, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/niche-down-without-limiting-your-creativity-with-hope-taylor/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/