The Arborist Growth Partners Podcast – Details, episodes & analysis

What does success really look like in the tree industry?

In this episode, Graeme Knight sits down with Korey Lofy of ArborJet and the Discovering Forestry Podcast for a wide-ranging, honest conversation about business, career paths, plant health care, sales, burnout, and defining success on your own terms.

This isn’t a hype podcast or a “get rich quick” discussion. It’s more like two industry veterans talking around a campfire, covering what actually matters after you’ve been in trees long enough to gain perspective.

In this episode, we cover:
- Why success in tree care isn’t just revenue.
- The shift from removals to recurring revenue & plant health care.
- Common sales mistakes tree service companies make (and how to fix them).
- How to sell ethically by solving problems, not pushing quotes.
- Career pivots, mistakes, and lessons learned the hard way.
- Why freedom, family, and longevity matter more than hustle culture.
- The future of the tree industry and opportunities for the next generation.

Whether you’re a tree service owner, climber, sales arborist, or someone thinking long-term about your career in arboriculture, this episode will give you a lot to think about.

How to Find Korey:
- Discovering Forestry Podcast, available on Spotify, Apple Podcasts, and all major platforms.
- LinkedIn & Facebook: Search Korey Lofy (K-O-R-E-Y L-O-F-Y)
- Email: klofy@arborjet.com

Visit ArboristGrowthPartners.com to connect or learn more.

In this episode, I talk with Greg McCafferty, owner of JWD Tree Service in Smiths Falls, Ontario, about how he built a tree service company that truly feels like family, while still operating at a high, professional level.

Greg shares how he went from evenings-and-weekends tree work with a $1,500 chipper to running a full operation with multiple crews, municipal contracts, winter snow divisions, and a loyal team that stays year after year.

We cover:
• How to keep great employees and avoid high turnover.
• Paying people what they’re worth (and why it works).
• Growing from small jobs to full-scale operations.
• Running tree work + snow removal to keep crews employed.
• Delegation, structure, and the systems that took JWD to the next level.
• Why customer service and cleanup matter more than most realize.

If you’re growing a tree service company this conversation is packed with practical lessons and real-world experience.

Find JWD Tree Service at their website: https://jwdtree.ca

Visit ArboristGrowthPartners.com to connect or learn more.

Growing a tree service business requires more than chainsaws, ropes, and grit. It demands communication, transparency, modern systems, and a brand homeowners trust.

In this episode, I sit down with Aaron DeVos of DeVos Tree Care, one of the most forward-thinking arborists in Ontario, to unpack the real playbook behind a thriving tree service company. We dive into the lessons Aaron learned while growing from a pickup truck and a trailer into one of the most reputable tree services in his region.

If you’re a tree service owner, estimator, or climber thinking about starting or scaling your business, this conversation is packed with insights that could change everything.

Find Aaron: https://devostree.ca/

Visit ArboristGrowthPartners.com to connect or learn more.

In this episode of the Arborist Growth Partners Podcast, Graeme Knight sits down with Michael Kenins, co-founder of VistaTree in Toronto, Ontario.

Michael shares how he went from the nonprofit world to running one of the most values-driven tree companies in Canada, and the lessons every tree service owner can learn from his journey.

We cover practical and hard-earned insights, including:

🌳 Treating your business like a living system.
📈 Creating real career paths for arborists.
💰 Why chasing money kills growth.
🧾 The importance of documenting systems early.
🚛 Building redundancy and business continuity.
🧠 Using CRMs like Jobber the right way.

Whether you’re just starting your tree service or looking to scale ethically and sustainably, this conversation is packed with advice you can act on right now.

🔗 Guest: Michael Kenins – https://VistaTree.ca

Visit ArboristGrowthPartners.com to connect or learn more.

What separates successful tree service companies from those always struggling?

In this episode, I sit down with Steve Samuels, Senior Account Executive at SingleOps, LMN, and Greenius, to dive deep into what it takes to grow a thriving tree care business.

We cover:
 • Why SOPs and job costing are game-changers.
 • How to build a great workplace that attracts and keeps talent.
 • The shift from spreadsheets to software, and why it matters.
 • How to look more professional and charge premium prices.
 • The importance of educating customers, not just giving quotes.
 • What the future of technology and AI means for arborists.

Whether you’re just starting out or already running crews, this episode is packed with insights on how to streamline your operations, boost profitability, and future-proof your tree service company.

📌 Find Steve here: https://singleops.com
📧 Contact Steve: Steve.Samuels@singleops.com

Visit ArboristGrowthPartners.com to connect or learn more.

Join me for an inspiring conversation with John Snow, Board Certified Master Arborist and founder of Tree Checkup. John shares his journey from dragging brush in Illinois to leading a successful consulting firm, mentoring arborists, and shaping the future of the industry.

👉 In this episode, you’ll learn:

• The three keys to building a thriving tree care company: team, network, and value.
• How John transitioned from sales arborist to consulting and launched Tree Checkup.
• Why giving back through mentoring and community leadership fuels industry growth.
• His vision for the Smart Tree Care Community and arborist education.
• Practical lessons on finding clients, building networks, and staying inspired.

🔗 Connect with John Snow:

• Website: treecheckup.com
• Mentoring: arboristmentoring.com
• LinkedIn: John Snow
• Email: johnsnow@treecheckup.com

🎙️ Subscribe for more episodes on arborist business growth, marketing, and the future of tree care.

Visit ArboristGrowthPartners.com to connect or learn more.

What separates tree service companies that thrive from those that just survive?
In this episode, Graeme Knight sits down with Kathy Glassey of Inspire Green, an arborist, consultant, and industry veteran with over 35 years of experience.

Kathy shares her journey from turf grass management to becoming an ISA Certified Arborist and soil microscopy technician, and why she believes the foundation of tree care is always the soil. She explains how tree service companies can build recurring revenue with plant health care programs, avoid costly mistakes, and better educate homeowners about caring for their trees.

🔑 Highlights include:
 • Why knowing your numbers separates thriving businesses from struggling ones.
 • The importance of soil health in long-term tree care.
 • How to start a plant health care division in your tree service company.
 • Communicating value to homeowners in simple, relatable terms.
 • Kathy’s personal story of building Inspire Green as a family business.

📌 Whether you’re a homeowner wanting healthier trees or a tree service professional looking to grow your business, this interview is packed with insights you won’t want to miss.

👉 Connect with Kathy: Inspire Green Website https://inspiregreeninc.com.

Visit ArboristGrowthPartners.com to connect or learn more.

In this episode, I sit down with Dave Sheridan from Ascension Tree Care to talk about the journey of building and growing a successful tree service business. Dave shares real-world insights from the field, including how he got started, the challenges he faced, and the strategies that have helped his company stand out in a competitive market.

Whether you’re just starting your own tree service company or looking for ideas to take your business to the next level, you’ll find practical advice and inspiration in this conversation.

🔗 Learn more about Ascension Tree Care: https://ascensiontreecare.com/

Visit ArboristGrowthPartners.com to connect or learn more.

In this quick intro, host Graeme Knight shares why the Arborist Growth Partners Podcast was created, who it’s for, and what you can expect in the months ahead. 

If you’re a tree service business owner looking for real-world strategies, expert interviews, and honest advice to grow your business, you’re in the right place.

Visit ArboristGrowthPartners.com to connect or learn more.

What does it really take to run a successful tree service business, especially through harsh winters?

In this episode, Graeme Knight sits down with John Wight of Wight Tree Service, a second-generation arborist who grew up in the industry and now runs a professional, year-round tree care company serving areas from Lake Simcoe to Toronto.

John shares what he’s learned from taking over a family business, managing crews, planning months ahead, and building a reputation where clients are willing to wait for quality work. This isn’t theory, it’s a practical, honest conversation about how real tree companies operate when the snow hits and the phone slows down.

🌲 What You’ll Learn in This Episode:
 • Why business owner goals determine whether a tree company thrives or just survives.
 • How John plans 90 days ahead to stay busy through winter.
 • What tree services still sell well in January–March.
 • Why stopping marketing in winter is a mistake.
 • How premium tree companies avoid competing on price.
 • The role of CRM systems and follow-ups in repeat business.
 • Hiring lessons every owner learns the hard way.
 • How to stay top-of-mind without annoying past clients.
 • The book that helped John think differently about cash flow (Profit First).

If you’re a tree service owner dealing with seasonal slowdowns, staffing challenges, or growth decisions, this episode offers real-world insight you can actually apply.

John Wight is the owner of Wight Tree Service in Ontario, Canada. As a second-generation arborist, he brings decades of hands-on experience in tree removal, pruning, winter operations, and building a professional service business.

Find John at: https://wtreecare.ca/

Visit ArboristGrowthPartners.com to connect or learn more.