Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
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#710: How to Deliver a Digital Course Your Audience REALLY Wants
Thursday, August 29, 2024 • Duration 42:41
Creating a digital course your audience will actually engage with, get your students into action, and transform lives.
Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!
Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students.
In this episode, I share:
(4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience
(8:58) Incredible student examples on the value of getting to know your ideal client
(16:04) Why course calls will take your pre-launch to the next level
(18:40) The best tool to help you validate your course
(21:13) My content framework that encourages my students to apply what they learn
(26:39) How to show up as a passionate professional every day
(33:30) The exciting changes we’re making to Digital Course Academy this year
Listen in and use this ChatGPT prompt to help you validate your digital course!
“Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?”
Resources Mentioned in the Episode
Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!
#280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull
#379: Cure Writer’s Block: The Content Structure My Team Swears By
Digital Course Academy
Zoom
Seth Godin
Leila Hormozi
Karen Oliver’s From Lease to Launch Digital Course
Jennifer’s When Being Hot Ain’t Cool No More Digital Course
Breastfeeding Basics by Arlie Hastings
Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
BONUS: How To Run A Business That's Tailor Made For You with Astrologist & AstroTwin, Ophira Edut
Wednesday, August 28, 2024 • Duration 56:49
This personality test combines astrology with entrepreneurship and gives you all of the tools to thrive as a business owner.
Astrology can help you be a better entrepreneur! AstroTwin Ophira Edut reveals how your birth chart helps build a business that plays to your strengths.
Today, you’ll hear about:
(8:57) What is astrology exactly?
(10:32) The ways astrology can actually make you a better entrepreneur
(20:32) An innovative and actionable tool for analyzing your strengths, challenges, motivations, and paths to success
(29:22) How your birth chart can help you fill your gaps as a business owner
(31:33) The three I*AM types: Innovator, Authority, and Maven (plus, which one I am!)
(41:56) Ophira’s genius marketing funnel and everything you’ll learn from her new book, The Astrology Advantage
(50:16) Advice for building a business that truly aligns with your strengths
Listen in because the universe has big plans for you and your business! You’ll be calling yourself an astropreneur in no time.
Resources Mentioned in the Episode
The Astrology Advantage by Ophira and Tali Edut
Astropreneurs Program
The AstroTwins for Elle Magazine
Enneagram
Find Your I*AM Type
Marie Forleo
Astrology & Business: Podcast with B-School’s Marie Forleo
Follow Ophira
AstroTwins Radio podcast
instagram.com/astrotwins
instagram.com/ophiraedut
astrostyle.com
Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
#701: Feeling Alone In Your Entrepreneurial Journey? Join Us!
Tuesday, July 30, 2024 • Duration 19:00
Why you need to surround yourself with a supportive entrepreneurial circle.
15 years and 24 full-time employees ago, I thought I’d be a one-woman show with a few contractors forever. Because let’s be real, entrepreneurship can be lonely and downright scary sometimes! So often, the people around you don’t believe in your dream and you feel like you’re all alone. But guess what? It doesn’t have to be that way! But you’ve got to take action and be proactive to make sure that it’s not.
Today, you’ll hear:
(2:30) The reason I deeply believe in building an entrepreneurial support system
(7:14) Why you need to be all in with entrepreneurship
(9:40) Practical strategies to start surrounding yourself with other like-minded business owners
(15:09) Proof that you have the power to find your community
Listen in and remember – spend 10 minutes journaling about these 5 questions!
What kind of support do you need?
What kind of people are you looking for?
What kind of group or accountability pod would be really valuable to you?
What do you need to feel less lonely on this journey?
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Resources Mentioned In The Episode
Take our quiz: Quiz: Is A Digital Course Right For You?
Digital Course Academy
Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
#615: The Power of Focusing on Your Core Competencies: INBOUND 2023 Replay
Thursday, October 12, 2023 • Duration 41:40
EXCLUSIVE: My fireside chat with HubSpot’s Director of New Media, Kyle Denhoff
HubSpot’s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that’s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world.
And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media.
We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success.
In this episode, you’ll hear me spill the tea on everything that’s helped me create a highly profitable digital course business that I love, including:
Why creating an email list is crucial for online businesses (plus growth strategies that have worked for me)
What I do to build authenticity and connection on social media
Why focusing on your core competencies is the key to long standing success
My biggest takeaways from growing an audience through podcasting
The dos and don’ts of building a highly engaged and happy team
… Plus much, much more!
Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses.
Enjoy!
Visit the show notes!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#614: Why I Decided To Cancel My Coaching Program Days Before It Launched
Tuesday, October 10, 2023 • Duration 32:41
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#613: Teach Your Content Like A Pro: How To Create A Flagship Framework With Rory Vaden
Thursday, October 5, 2023 • Duration 58:58
Supercharge your teaching game with the magic of visual frameworks with Rory Vaden
If you have a digital course and are an expert in what you teach (but struggle with actually teaching it), then one of the biggest pieces of advice I can give you is to take your content and put it into a framework.
What’s a framework, you ask? Think of a framework like a roadmap or a well-constructed skeleton for your thoughts. It allows you to break down intricate concepts into manageable, comprehensible pieces for your audience.
If you’ve been listening for a while, you’ve probably even heard me say something like “I have a framework for that”! because I’ve found that using them has made me a much more effective teacher.
Most importantly, teaching in frameworks has helped my students understand and apply my content better.
Like anything, there’s an art and science to creating frameworks. Enter: My guest for this episode, Rory Vaden.
Rory is an expert when it comes to helping entrepreneurs find their uniqueness, create captivating content, and a world-class presentation craft -- and in this episode, he shares the A to Z playbook on creating content frameworks.
You’ll learn:
Why teaching in frameworks is so crucial to being an effective educator
An A to Z process on how to create effective content frameworks
7 questions you can ask yourself to help you generate ideas for frameworks
How to become “unstuck” on framework ideas and them quickly
He’s even going to break down one of his own teaching frameworks that you can use as a reference.
Ready to dive in? Pull out your notepad and press play on this episode!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#612: How A Digital Course Business Gives You The Gift Of Being Family Focused
Tuesday, October 3, 2023 • Duration 15:43
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins
Thursday, September 28, 2023 • Duration 27:46
Curious to know how my team and I are leveraging the incredible power of AI to supercharge our strategies?
From community engagement to content creation, marketing, and operations, you better believe that we are leveraging this powerhouse technology to the max.
You’re going to hear:
The exact AI-powered tasks that are doing wonders in my company
Specific ways different departments within my company are using AI
Effective prompts that you can plug into ChatGPT
… And much, much more!
To make things easy, I've put together a resource that's packed with all the prompts I'll be revealing today. You can snag it here so you don’t have to worry about writing everything down while you listen to the episode.
And before you dive in, I’ll leave you with a powerful statement from my dear friend, online marketer, AI enthusiast, Emily Hirsh:
“Those who ignore AI are waving goodbye to incredible opportunities.”So, sweet friend, let's ensure you're not missing out on anything groundbreaking.Tune in now to unravel the exciting ways AI is transforming businesses – and yours might just be next.
Here’s a glance at this episode...
[06:11] My content team uses AI whenever they need to come up with inspiration or encounter roadblocks. AI can generate outlines and help refine content further.
[11:27] The community team uses AI to name and describe our community meetups and discussion events. It's great for titles and social media.
[14:40] The operations team uses AI to conduct research, organize data, draft emails, messages, and tasks. It helps save time and is more efficient.
[16:59] My ops team uses AI to process, brainstorm, and summarize meeting notes. They can organize it into a table and prompt for next steps and ideas.
[19:06] We use SOPs for everything in every department. We're still working out the right prompt to get AI to create and improve on SOPs.
[19:24] The marketing team uses AI to generate themes, story ideas, and captivating social media captions. It's like having a writing partner.
[21:26] My senior marketing content manager uses AI across the board for podcast asset generation. It also helps to enhance SEO of these assets.
[23:37] She's also used it for brainstorming marketing initiatives and re-engagement campaigns. This creates a huge jump start for our copywriter.
[24:50] Our graphic designer uses AI features in Canva to enhance designs and create captivating visuals that elevate our brand presence.
[26:14] My copywriter has been using AI to brainstorm a lot. It's like an idea thesaurus that can supply a better way to explain a concept.
[27:20] AI is an essential part of the toolkit, but keep in mind that it complements human expertise.
Click here to listen!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
#610: Myth Busters Series: “Launching A Digital Course Costs Too Much Money” (Ft. Lisa Nunamaker)
Tuesday, September 26, 2023 • Duration 16:10
Making your DCA investment back is easy -- here’s how Lisa Nunamaker did it in her first launch
Have you ever thought to yourself, “I’d love to create a digital course, but it costs too much money?”
Maybe you think it’s too expensive, or that you’d have to quit your full time job, or you’re concerned you won’t get any return on your upfront investments. I get it!
Whatever it is for you, you’re feeling hesitant about starting a digital course because you have financial concerns -- and my sweet friend, you’re not alone.
In fact, “creating and launching a digital course costs too much money” is one of the most common objections people have around diving into creating and launching a digital course business.
But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course.
And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Lisa Nunamaker.
Lisa had a head full of ideas for her digital course -- but was concerned about the cost of taking DCA. So she sat down and crunched the numbers, and realized that she would only need to sign up 10 students in order to make her money back!
And guess what? In the first launch of her course, Garden Graphics Tool Kit, she enrolled 66 students and made a whopping $44,000 in sales! Not to mention, she went on to launch her course a second time and raked in an additional $20,000!
Lisa’s example is proof that it is possible to make your initial digital course investment back very quickly, and set you on the right path for future entrepreneurial success.
Tune in to hear more about Lisa’s story, and this myth be totally debunked!
Here’s a glance at this episode...
[05:19] I'm sharing a story of one of my students that might inspire you if you feel like funds are preventing you from starting your digital course.
[05:53] Lisa Nunamaker is a teacher who has a business that teaches garden design and landscape graphics to budding designers around the world.
[06:30] When she heard about DCA, her head was swimming with ideas, but she was concerned with the cost.
[07:00] After crunching the numbers, she realized that if she could sign up 10 students the investment would be worth it.
[07:16] She enrolled in DCA in February of 2021. She launched her first course. Garden Graphics Toolkit, even though it wasn't totally finished.
[08:15] She enrolled 67 students and made $44,000. Her second launch generated $20,000. She then started a membership and generated $8,800.
[09:41] Taking the plunge was worth it. Lisa loved creating the course while she was in the class.
[11:15] DCA helped give her the tools that she needed to build a business on the side and be propelled forward.
[13:21] To uncover your course potential, think about how much you want to make. Then decide on a price and how many people need to sign up.
[14:32] DCA is about helping you create your course in the simplest way possible.
Visit our show notes here!
#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder
Thursday, September 21, 2023 • Duration 41:05
I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer.
Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show!
Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel.
We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys.
The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table -- and in this episode, you’re getting access to all of it.
You’ll hear:
The 3 most essential things you should do to create momentum in your new business
How a personal brand can help you grow your business
Ways to keep your offer fresh and exciting over a long period of time
What’s next for the membership and digital course industry
Plus much, much more! I've got a strong hunch that you're going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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