Explore every episode of the podcast The Amplihigher Copywriting & Content Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep. 55: 31 of the Most Notable Copywriters in History | 27 déc. 2021 | 00:21:32 | |
To end our first year of the podcast, we're celebrating 31 of the most notable copywriters from past and present. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 54: Why Strong Copy is the Foundation of a Business | 20 déc. 2021 | 00:03:40 | |
Copy drives action, generates results, and establishes your brand identity. Here is why strong copy is necessary to building a strong foundation for your business. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 53: What is the Role of a Copywriter? | 13 déc. 2021 | 00:08:24 | |
So, what, exactly, is the role of a copywriter in marketing? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 52: Our Top 7 Tips for Generating Quality Website Traffic | 06 déc. 2021 | 00:07:18 | |
Driving traffic to your website is arguably one of the most important aspects of a modern marketing strategy. Here are our tips for generating quality traffic to your business website. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 51: Punch-Up Your SMS Marketing | 29 nov. 2021 | 00:07:23 | |
SMS is where marketing is going. How effective is your SMS copy? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 50: How Video Has Changed the Content Marketing Game | 22 nov. 2021 | 00:07:54 | |
Once a fringe accessory, video content is crucial in modern marketing. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 49: 5 Ways to Build Consumer Trust | 15 nov. 2021 | 00:04:40 | |
Your company's trustworthiness is paramount in brand loyalty. Here are five ways to help nature trust in your business. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 48: How to Establish a Cohesive Brand Identity | 08 nov. 2021 | 00:07:42 | |
Four ways to fine-tune your brand identity. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 47: Why You Absolutely Need Long-tail Keywords | 01 nov. 2021 | 00:04:07 | |
You might have heard of long-tail keywords, but do you know why and when to use them? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep: 46: Optimizing Your Social Media Profiles | 25 oct. 2021 | 00:04:02 | |
Your business social media pages offer unique opportunities for optimization. Here are our tips for making the most out of your profiles. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 45: Q&A: Do You Really Need Headers? | 18 oct. 2021 | 00:04:17 | |
In this episode, we answer a listener question. Do you really need headers? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 44: The Importance to Powerful Product Descriptions | 11 oct. 2021 | 00:04:16 | |
Your product descriptions take the place of an in-store experience. Here are our tips for creating the most impactful product descriptions. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 43: 7 Ways an Editor can Improve Your Content | 04 oct. 2021 | 00:04:41 | |
Editing is an integral part of the copywriting and content writing process. Here are 7 reasons never to skip hiring an editor. Intro music written and performed by Danny Clay. Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 42: Writing an Effective "Cold-Call" Email | 27 sept. 2021 | 00:04:30 | |
Do you know how to best write an effective "cold" email? These tips can help turn your cold emails into leads. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 41: 5 Tips for Click-Worthy Ad Copy | 20 sept. 2021 | 00:04:10 | |
Ad Copy 101: 5 ways to write compelling ad copy. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 40: How to Engage Your Website Visitors | 13 sept. 2021 | 00:07:26 | |
Your website is often the first impression made on your audience. Here's how to make the impression positive, and make it last. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep: 39: Are you Angering the Google Gods? | 06 sept. 2021 | 00:07:12 | |
You could be inadvertently angering the Google powers-that-be. Here are out tips to stay on Google's good side. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 38: Writing a Mega-Powerful CTA | 30 août 2021 | 00:05:12 | |
Your call to action is the make or break when it comes to moving your audience to the next phase of the sales funnel. Here are our tips for creating powerful CTAs. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 37: Why Aren't Your Landing Pages Converting? | 23 août 2021 | 00:05:47 | |
If you aren't seeing conversions on your landing pages, here are four possible reasons why. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 36: Why Copywriting is Key to Developing Your Brand Voice | 16 août 2021 | 00:03:53 | |
Copywriting is the cornerstone of your branding. Are you utilizing you copy in the most powerful way? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 35: What is Earned Media? | 09 août 2021 | 00:07:27 | |
What does earned media do for your business? How can you achieve earned media? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 34: How Copy can Influence Consumer Behavior | 02 août 2021 | 00:03:45 | |
Copy is powerful. Influence potential customers to take action through powerful, strategic verbiage. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 33: Why You Should Definitely be Using Meta Descriptions | 26 juil. 2021 | 00:04:19 | |
For many, meta descriptions are an afterthought. Here are the reasons why you absolutely should be taking advantage of this key tool. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 32: What's the Difference Between Copywriting and Content Writing? | 19 juil. 2021 | 00:07:19 | |
Although often used interchangeably, copywriting" and content writing serve two very different purposes. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 31: What, Exactly, is Content Marketing? | 12 juil. 2021 | 00:04:39 | |
Content marketing is more than an industry buzzword. Is it worth the effort? (Hint: yes.) Intro music by Danny Clay Produced by Erik Zinkhon Intro by Erik Zinkhon For more information on copywriting and content marketing, visit us at www.amplihigher.com | |||
| Ep. 30: 7 Ways to Beat the "Rule of 7." | 05 juil. 2021 | 00:08:18 | |
Wasting time on ineffective advertising can destroy your brand. Here are 7 ways to beat the "Rule of 7" in advertising. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 29: How Would You Advertise without Social Media? | 28 juin 2021 | 00:06:44 | |
Imagine this scenario: social media is disappearing forever. How would you connect with your audience? Intro music by Danny Clay Produced by Erik Zinkhon Intro by Erik Zinkhon For more information on copywriting and content marketing, visit us at www.amplihigher.com | |||
| Ep. 28: Keyword Tips: Keyword Variations and Frontloading Keywords | 21 juin 2021 | 00:03:28 | |
Keyword variations: what they are, and how to implement them for cohesively search engine optimized content. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 27: What is a Quality Lead? | 14 juin 2021 | 00:07:36 | |
Leads: what's the difference between the different types of leads and how do you know which leads are most likely to convert? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 26: Famous Taglines: Why They Worked. | 07 juin 2021 | 00:04:25 | |
Can you name what companies these famous taglines belong to? If so, that means their taglines worked. Intro music by Danny Clay Produced by Erik Zinkhon Intro by Erik Zinkhon For more information on copywriting and content marketing, visit us at www.amplihigher.com | |||
| Ep. 25: What Marketers can Learn from the Marketing behind the "Frisbee." | 31 mai 2021 | 00:07:19 | |
How did a disc-shaped piece of plastic shape an entire generation? What marketers can learn from Richard Knerr, creator of "Frisbee." Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 24: Personalizing a Chatbot for Better UX | 24 mai 2021 | 00:05:59 | |
Recent advancements in chatbots have made it so that your website's chatbot is an extension of your branding. Here's how to personalize your chatbot for the best possible user experience. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 23: 4 Ways to Improve Write Copy for SMS Marketing | 17 mai 2021 | 00:04:08 | |
SMS marketing is arguably one of the most effective modern marketing strategies. Here are four simple yet comprehensive SMS copywriting tips. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 22: How to Choose Your Keywords | 10 mai 2021 | 00:03:30 | |
Diversity your keyword outreach with these tips. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 21: How to Use the Psychology of Framing in Your Content Marketing | 03 mai 2021 | 00:07:43 | |
Used correctly, framing can evoke emotion in your reader. What is framing, and how do you implement it correctly? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 20: 4 Subject Line Strategies for Increasing Email Open Rates | 26 avr. 2021 | 00:04:03 | |
Email marketing can get stale -- quickly. Increase your email open rates with these four fail-proof subject line strategies. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 19: Demographic Variables That Affect Your Digital Marketing | 19 avr. 2021 | 00:04:41 | |
Understanding these demographic variables can help you laser-target your target audience. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 18: How Retargeting Ads Amplify the Baader-Meinhof Effect | 12 avr. 2021 | 00:06:20 | |
Nearly every consumer understands what retargeting ads are, but strategically applying principals of Baader-Meinhoff effect can make your retargeting ads more effective. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 17: What is Content Mapping? | 05 avr. 2021 | 00:07:33 | |
Content mapping is paramount in creating a cohesive content marketing strategy. These are our tips for an effective content mapping session. Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 16: What is the Flesch Reading Ease Score? | 29 mars 2021 | 00:07:35 | |
The Flesch Reading Ease Score: the secret to readable and high-ranking content. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 15: How to Overcome these 3 Content Marketing Challenges | 22 mars 2021 | 00:07:07 | |
Turn leads into sales by overcoming these three content marketing challenges. Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 14: How Copywriters can be Creative Writers (and vice versa). | 15 mars 2021 | 00:04:20 | |
Why are the most successful copywriters also creative writers? This episode features tips on combining analytical sales language with engaging storytelling. Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 13: 9 Words & Phrases to Avoid in Your Sales Copy | 08 mars 2021 | 00:07:02 | |
Is your sales pitch falling flat? Avoid using these 9 stale sales phrases. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 12: What are the Ingredients in Compelling Copy? | 01 mars 2021 | 00:05:47 | |
The key to content marketing is compelling copy, but what, exactly makes copy compelling? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 11: How (and why) to Optimize Your Content for Mobile. | 22 févr. 2021 | 00:04:23 | |
Mobile device users account for staggering numbers of Google searches. Here's how and why you should optimize your content for mobile. Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 10: The Rise of Voice Search. What does it mean for Content Marketing? | 15 févr. 2021 | 00:14:38 | |
What was once a techie trend has evolved into a search engine marketing necessity. What does the rise of voice search mean for content writers? Intro music written and performed by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 9: Is Email Marketing Dead? | 08 févr. 2021 | 00:04:23 | |
The common cry is that email marketing is dead, but, is there any truth to that? Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 8 Can a Google Search be Illegal? | 01 févr. 2021 | 00:04:37 | |
Can a Google search term actually be illegal? Well, yes and no. Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 7: Built for Success: The Anatomy of a Successful Article | 25 janv. 2021 | 00:06:39 | |
Article Anatomy 101: How to structure a high-achieving article or blog post. Intro music by Danny Clay Produced by Eric Zinkhon On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||
| Ep. 6: How to Write an Awesome Advertorial | 18 janv. 2021 | 00:09:22 | |
Advertorials are a unique marketing tool designed to be an engaging, appealing, and relatable read without being an overt advertisement. Here's how to write a killer advertorial (that actually sells!). Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business’s visibility and authority through copywriting and content marketing. | |||