Building a business that reflects who you truly are isn’t a straight path. After quadrupling my revenue for four years straight, I reached the moment every evolving entrepreneur faces: the version I built no longer fit the version I had become.

This is the behind-the-scenes story of the full tear down: the brand, the offers, the direction—that I dismantled to make space for what wanted to emerge. This wasn't just a rebrand with new colors and fonts, but a new way of being that's more precise, nervous-system safe, and aligned with who I've always been.

For the creative leader navigating the uncomfortable space between who you were and who you’re becoming—this is your episode.

I share:

• Why I tore it all down, and what I'm building now

• The in-between-years of not knowing the answers

• The key moments I trusted myself—and when I didn’t

• The personal and professional unraveling and surrender that led me to deep clarity 

• How I navigated identity shifts, business model pivots, and pricing decisions

• The experiences that created nervous system patterns that made success feel unsafe (and how I'm rewiring that now)

• How I distilled my multi-passionate creativity into a clear, embodied brand

• What I’ve retired, kept, and created—and why

If you’re in the season of rebuilding or realigning, this one’s for you.

Timestamps:

• 00:00 — For those who feel called to rebuild
• 03:42 — Naturally wired for success, naive to the pains of expansion (fitness to business years)
• 12:30 — The moment I knew I had to tear it down
• 15:48 — The nervous system wiring of "success equals suffering"
• 19:02 — Dissolution of a centralized brand and the years of exploration
• 22:15 — Starting a second company (and the deeper fear running that decision)
• 32:10 — Decentering business to prioritize play, community, and relationships
• 40:25 — The Brand Arc; deep self inquiry and the vision that changed everything
• 47:30 — Business model testing: masterminds, 1:1s, courses — feeling into what’s true for my energy
• 49:42 — Nervous system healing: meeting the parts that wired letdown and fear of success
• 52:06 — Designing a body of work that feels like home

Book Recommendations:

The Way of Integrity, Martha Beck

Followed, Amanda Bucci

🎙 Listening to this episode might spark some inconvenient clarity.
If you’re in the “okay… it’s time” phase → The Path might be exactly where you land for support in re-aligning your business to feel like LEGACY.

If you’re feeling the pull, book a call and let’s explore together [Book a call]

Journal prompts to deepen your clarity after this episode:

• What do I spend all of my free time wanting to learn about, master, and deepen in?
• If I'm fully supported in my team and business--what am I spending most of my time doing in my business in my vision? What am I known for?
• What have I been holding onto in my business that needs to be let go of?

Are you sitting with these questions thinking, "easier said than done, Amanda--these questions just open up more questions!" I've got you.  → Get on the waitlist for the Visionary Summer Series; a collection of workshops, activatons, and resources to realign your brand + business with who you've become.

[Get on the waitlist] 

If you feel like your current brand and business does not reflect who you know you're capable of being--that's a sign to refocus on developing your personal brand through developing yourself. In this episode, we have a honest conversation about why you might not be scaling that has nothing to do with your ability to execute a strategy. Legacy-level impact demands a deeper relationship with yourself, clarity of vision, and the right energetic container to hold it all.

• 0:00: Why hiring scaling strategists might not be your next move
• 4:01: The first step to building your legacy brand
• 11:31: The next obstacle of becoming multi-dimensional, multi-passionate, and fully self-expressed
• 17:01: Why focus on your brand first, business second
• 24:31: The identity leap + the limiting belief that will pop up
• 32:01: Birthing something that lasts.

If this episode cracked something open, share it with a friend or post a screenshot on Instagram and tag @amandabucci.

In this season, Amanda is serving as a guide for creative entrepreneurs, visionaries, and guides to develop the internal clarity, standards, and trust in their intuition to become the leader their soul is calling them to be. Through personal branding, precise positioning + messaging, and developing a legacy body of work--Amanda's role as a mentor is to hold you to your potential and guide you through the sacred process of becoming.

Listen to the show:

> Spotify

> Apple

Want support in creating your legacy brand? Learn more at amandabucci.com.

How we show up matters. The people who are using their voices (you) are shaping the world RIGHT NOW.

This new season of Bucci Radio was created to support you in traversing the high-stakes landscape of digital entrepreneurship that calls upon us to be intentional leaders for our communities.

In this episode, we discuss taking responsibility for change, finding your voice, mirrors in our business and personal life, challenges we have to face to heal, and the 8 Principles of Conscious Leadership that can help us relearn how to better show up for our communities.

Our Partners:

Entrepreneurialarchetype.com

Amandabucci.com/kajabi

amandaabucci.com/legal

Moments:

[9:15] We are human beings trying to figure out life

[10:30] Amanda examines how business vs personal life mirror each other

[12:00] Amanda discusses her process with choosing guests and the intention behind it in this season

[22:29] How Amanda showed up in her business as a leader in the last few years

[26:00] Staying in integrity as a leader and what happens when you’re operating out of integrity

[29:57] Going through a healing journey personally and professionally

[31:55] Figuring out what we as leaders stand for and how to show up for our creations

[31:12] Principle 1: PATIENCE

[36:51] Principle 2: COMPASSION

[40:35] Principle 3: SAFETY

[43:45] Principle 4: INTEGRITY

[45:33] Principle 5: SELF RESPONSIBILITY

[49:29] Principle 6: HONESTY AND TRANSPARENCY

[51:33] Principle 7: OTHER ORIENTED

[53:11] Principle 8: ENERGY

Quotes:

“Loving yourself means loving all of yourself, even the parts of you that don’t have it all figured out.” 

There are just those moments in life that you have a strong intuition that you have to do something immediately. When I walked with Cooper earlier, something connected in me. It might be because of the things that have been going on in my life, or some things really need to be done. We need to have a conversation about it.

Today, we’ll be talking about the season of your brand energetics. Recently, I feel that my brand needs to have a shift, along with the changes that have been happening in the world, and me personally. It’s time to move away from things that I’ve long been sinking in towards new things where my heart wants to be.

In this episode, we’re going to deal with this change. When you’re focused on too many distractions and drowned yourself in massive clutter, you tend to lose sight of what’s important. My desire to scale the business has blinded me from seeing the necessity of putting energy on the things that matter. Looking at the numbers too much can literally drive you crazy! Am I still giving positive and valuable things to them? During our journey to the top, we still have to remember the people we serve. 

After resting for too long in the pandemic, there’s also a point where we have to start picking ourselves up and begin creating again! At the end of the show, I’ll also be telling you what significant changes are in store for the podcast. I can’t believe we’ve been doing this for three years now. It’s about time for a well-deserved upgrade!

I’ll catch you all again next time here on Bucci Radio. Stay safe!

IMPORTANT MOMENTS:

• [02:20] Having the intuition to do something and acting on that thought.
• [03:40] A major shift in my life. A challenging work environment and losing a solid foundation.
• [06:01] Paying attention to the shift from within. Shifting business models to the things that matter.
• [11:02] Being more energized to create new things again. Expect new things! Inviting the Divine Masculine back.
• [14:13] Accepting this new season of change and taking interest in new ideas.
• [19:19] What are you called to shift into? What are pretending not to know?
• [21:40] The new path for Bucci Radio Podcast. Putting energy in the right places.

Find out the details of the episode by listening to the full Bucci Radio episode on Spotify,  iTunes, Google Play

We all go through different stages in our lives. Sometimes it’s because we move to different places, an intentional shift in career, severe medical conditions, a loss in the family, or sometimes knowing that we’ve changed. Or, maybe we’ve just started to figure out who we really are.

Today’s guest is my friend, Marie Wold. She is an influencer for eight years and has been through everything from having an anonymous Instagram account, winning bikini competitions, getting over 100K subscribers on YouTube, and now coaching people who are scaling to six figures. 

In this episode, we’ll get into Marie’s younger years, why she started an anonymous Instagram account, the mistake of attaching your self-worth to social status, and growing around continuous feedback. After realizing she was only doing things only because it was expected of her and that it made the people around her happy, a switch flipped inside her. Marie also shares her experiences of finding her identity beyond the validation of others, loving being able to help other people, and removing herself from her past success in order to create one that has true purpose.

Find Marie Wold on Instagram @marieewold

Connect with Amanda on Instagram @amandabucci

IMPORTANT MOMENTS:

• [04:59] Going into social media as an anonymous person. Getting many followers at a time where being an influencer wasn’t a thing.
• [08:36] Wanting to stay in the “cool” crowd but also craving for your own desires. The real-life Hannah Montana!
• [12:44] Figuring out how to be included and using it to feel safe.
• [15:20] Going into social media and leaving volleyball. Earning money while having fun.
• [17:30] What’s going to make you fulfilled versus the desire to be accepted. It’s hard to have your own voice when you get so much feedback.
• [23:50] Letting go of your identity. Sometimes you’ll realize that the fire has been out for a long time!
• [27:28] Heading into a new direction in life. You can’t keep leaning on validation.
• [31:12] Losing engagement on your brand and how long inner work takes. Sometimes getting to know yourself takes a while!
• [35:28] Getting so much attention, yet still feeling so alone.
• [37:50] The benefits of therapy. You can allow your emotions to happen, even when you see dog videos!
• [41:30] Removing yourself from an unhealthy environment, especially if your friends are there. It doesn’t mean you hate them!
• [46:18] Taking a break from YouTube and turning to Instagram for now.
• [53:17] Using social media to get clarity in life, but relying first on who you are.

Find out the details of the episode by listening to the full Bucci Radio episode on Spotify,  iTunes, Google Play

In this solo episode, I discuss my and my teams action plan for how we are going to move forward as anti-racist allies now and into the future. I’m looking forward to walking you through what we are doing internally to truly integrate these plans moving forward.

We walk through a transparent awareness of where I was at in my own process when everything began unfolding around the time of George Floyd's death, where I've made mistakes in the past, my plan within my team structure, on my platform, within collaborations, and in my personal life.

Team:

1. Conscious and Diverse Hiring for future team members
2. Diversity + Inclusivity Mentorship with Trudi LeBron
3. Conscious Spending on Black-Owned Businesses

Collaborations:

1. Saying no to speaking at events that don’t have a diverse lineup
2. Connecting with and amplifying the voices of black creators, educators, and coaches

Platform: 

1. Using my influence to share about Black Lives Matter on my podcast, stories, feed, and email.
2. Using my influence and voice to advocate for BIPOC and do the emotional labor online when there are racist, white supremacist, or racially charged posts from others.

Business Systems:

1. Creating a trauma-informed and consent-based sales and marketing process
2. Reviewing and editing marketing language and materials to ensure experiences of BIPOC are included, acknowledged, or displayed.
3. Re-Writing and Stating our company values:

• Inclusivity + Diversity

• Integrity

• Humanity Over Profit

• Internal and External Transformation

• Authentic Empowerment

• Open Communication and Safety

• Trauma-Informed

• Enjoyment

• Intimate Connection

• Internal Growth

Personal:

1. Having The Racism Conversations with White friends, colleagues, and family members
2. Personal inner work on dismantling my own white supremacy biases and racial prejudices
3. Transparently sharing where I’m at personally as I integrate more anti-racism lessons and learn more about my own patterns that perpetuate white supremacy.

MOMENTS

• [6:07] Amanda discusses how she grew up and her privileged experience
• [11:29] Amanda discusses staying in her comfort zone and not doing work to create more inclusion
• [15:00] Different types of activism
• [18:23] How anti-racism work has felt “hard” because we are not used to it
• [21:00] Collectivism vs individualism
• [21:56] Amanda goes through her team action plan inside of the business
• [24:00] Spending habits and buying and investing in Black owned businesses
• [30:40] Emotional capacity and using yours to speak up
• [32:00] How Amanda plans on bringing on more podcast guests to reflect diversity
• 36:00- How Amanda plans on managing future collaborations
• [40:00] Sales and Marketing consent
• [44:19] Educating others and showing up
• [48:43] How Amanda plans on being more transparent in her life and business
• [50:55] Some new team values and approaches moving forward

Resources: 

Anti-Racism for Beginners: www.antiracismforbeginners.com

Racism Scale: www.racismscale.weebly.com

Me and White Supremacy:

Why Are All the Black Kids Sitting Together in the Cafeteria?

The Color of Law: A Forgotten History of How Our Government Segregated America.

Show Up and Serve for White Coaches 

Spiritual Activism 101: Anti-Racism and other anti-racism resources 

Have you ever found yourself projecting your feelings onto something or someone else? Have you wondered or judged what someone’s true intentions were? You can feel when someone has an agenda and is not standing in truth for what they’re looking for. We all are living in a constant stage of navigating our own triggers and recognizing our patterns, especially those of us on a self-healing journey.

Today’s guest is my good friend--Adrian Ellison. Adrian and I met through social media back in December, and her energy was powerful, direct, and fierce. We quickly became friends, and I immediately knew I needed to learn from her. She’s a self-healing and relationship expert and one of the most bold and confident people I know.  She’s a Coach, Speaker, and Retreat Leader who is a master at uncovering subconscious programs that run inside of us and helping others discover intimacy, sexuality, relationships, and self-expression.

In today’s episode, we discuss directness in communication, how we can use directness as a defense mechanism, self-healing, boundary and shadow work, uncovering wounds and healing trauma, feeling “lost in the sauce”, projections and intentions, understanding your triggers, layers of judgement, feeling energy lines, standing in truth, building a healing relationship container.

Find Adrian Ellison at @adrianellison on Instagram or @the.alpas.project for 1:1 Coaching. You can also find out more info by visiting https://www.feeling-free.com/events

MOMENTS

• [3:54] Amanda talks about how direct Adrian is and see other people’s magic
• [5:05] Adrian discusses how directness has transformed her life in the past few years
• [8:16] Language vs. energy in communication and making others feel safe
• [10:43] Adrian runs through her story and her own self-healing journey
• [20:22] What does projection look like? 
• [26:00] Adrian describes the meaning of “Clean Lines”
• [35:10] Standing in truth and benign authentic with your intentions
• [40:44] Adrian guides us through how to create a safe energy container within a relationship
• [47:28] Attracting something or someone unconsciously and how to pay attention to your patterns