The Alchemists – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Alchemists

State of Social

Business

News

Frequency: 1 episode/6d. Total Eps: 9

The Alchemists is a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event. Join Andrés López-Varela and the State of Social 2024 speakers for a series of lively chats about important topics and trends impacting the marketing industry and the work of marketers.

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

No links shared by this podcast

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 63%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Episode 09 // Organic content: the hottest takes

Episode 9

Friday, September 6, 2024 • Duration 33:59

In this episode, Andrés is joined by deputy content director at ABC Radio Brisbane, Scotty McDonald, Instagram expert and founder/CEO of social media consultancy The Social Sandwich, Edwin Smith, and social media and marketing consultant Georgia Tappy.

Our panel of Alchemists bring their spiciest opinions to the podcast on everything from content fatigue (is it even a real thing?), defining what organic content is (and what it isn't), lo-fi VS high-production values, and the best ways to leverage organic content in paid placements, answering questions like:

What is a useful definition of 'organic content' in 2024 given how social platforms and tech have changed?
What's driving the shift from high-production value video to lo-fi video?
Which social media channels are on the leading edge of content and audience trends?
Is our industry to blame for creating a sense of content fatigue?
How do we better align our approach to social media with the intended purpose of these platforms?

You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.

For more information, visit www.stateofsocial.com.au.

The Alchemists – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Alchemists – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities