In this episode, Rachel Roumeliotis speaks with Andrew Zigler about the rise of agentic go-to-market and the emerging role of the “go-to-market engineer.” They explore how marketers can leverage AI agents, LLMs, and lightweight automation to build faster, more effective workflows without deep engineering backgrounds. The conversation demystifies AI adoption, emphasizing curiosity, constraints, and experimentation as essential skills for modern marketing teams navigating rapid technological change.

Zig's Info

• https://www.linkedin.com/in/andrewzigler/
• https://linearb.io/dev-interrupted/podcasts

Punch Tape Training Mention:

• https://www.punch-tape.com/marketingtraining/p/building-a-content-creator-with-claude-artifacts

Articles on AI Taking Over mentions:

• https://fortune.com/2026/01/20/palantir-ceo-ai-humanities-jobs-davos-alex-karp/
• https://finance.yahoo.com/news/at-davos-fears-about-ai-driven-job-loss-take-center-stage-124805401.html

Why another podcast? Because AI and marketing need clarity. In episode one, we cover where AI is actually working, how to participate, and talk with Maureen Blandford of Serendipitus.io about legacy tech, broken data, and real paths forward.

Want to contribute? Reach out to https://www.punch-tape.com/ai-marketing-stack-podcast