This is an epic discussion between Mark Schaefer and Keith Jennings exploring 50 years of cognitive research and a conclusion that it is almost impossible to change a person's deeply-held beliefs. Certainly this is a massive marketing challenge. But at least under three conditions, change is possible. And in fact, we may be in the perfect storm of opportunity. Get out your pen and paper. You're going to be taking notes on this one! 

Marketing legend Sandy Carter joins the show to talk about the hottest topic in marketing: Web3. Is it over-hyped, the future of our field, or a little of both. Tune in to hear Mark Schaefer and Sandy sort it out. 

In this revealing show, Mark Schaefer and Brooke Sellas look at the rapidly changing world of civil activism and "woke" movements on company culture and marketing strategy. We are in an unprecedented time when outside forces unrelated to our company and product can influence marketing strategy in unprecedented ways. This is an unmissable episode

Mark Schaefer and Mathew Sweezey apply a rapid-fire approach to marketing trend analysis in this fast-paced show. What's hot, what's not? Is it social media, content marketing, podcasts, web3? You won't want to miss this expert analysis. 

Mark Schaefer and Jay Acunzo break down their creative journeys and the relationship between money and creativity. This episode is full of unique insights as they talk about resources versus resourcefulness, the bane of money, the future of creativity, and the poetic inspiration of "Rocky."

Influencer and educator Amanda Russell joins Mark to reveal how she has transcended tragedy to create a bold new personal future. As we close out another pandemic year we look back into our lives and reveal the lessons we learned about how to find light in the darkness, hope in despair and a survival mindset when your world seems to be falling apart. You've never heard an episode like this before. 

Keith Jennings climbs aboard the Companion train to discuss the role of habit in marketing strategy, success, and results. It's a topic that has been overlooked for too long and this discussion shines a light on the role of habit in leadership, cultural change, and gains.

Entrepreneurial genius Dennis Yu steps into the co-host's seat to discuss his plan to create 1 million new marketing jobs. We also get into sales bros, Jake Paul, lousy LinkedIn pitches, robo-consulting, true personalization, and how "emotional AI" is going to be the biggest game-changer.

"Community" might be the most important and misunderstood marketing buzz word. Brooke Sellas joins Mark Schaefer to discuss community success and failure, the connection to true marketing opportunity, and its role in a crypto-enabled creator economy of the future.

The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.

In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.

In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.

Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries. 

What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.

One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales. 

After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.

The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."

Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.

New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.

Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond! 

The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.

Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world. 

This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths. 

Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!

Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.

Mark Schaefer reflects on the fact that there is light at the end of this tunnel!

Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.

In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.

New research from Microsoft provides a glimpse of the near-term future of marketing agency life, including AI bosses, agentic employees, and new organizational charts. And, if you're a small agency, this might be your time to shine! Mark Schaefer and Andy Crestodina riff on the implications of te AI-first agency in this new episode of The Marketing Companion.

The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.

In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.

On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!

The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.

Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.

Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?

In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.

As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.

There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed Marketing dress for success Has Zoom changed the rules for business decorum or should do the rules of "Dress for Success" still apply? Brooke and Mark debate this plus in-home drones and when the power of celebrity endorsements work TOO well!

With all the changes in the world, it's a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current? Google and other companies saying that a college degree is not important in some tech careers any more. Will that trend move to marketing as well?

As AI marches forward with speed and power, new questions emerge about how humans thrive in a world of super intelligence. We already see AI creeping into workflows, organizational charts and even our personal relationships. Mark Schaefer and Paul Roetzer look at a few of these topics as they help us navigate an AI-First World. 

Is the hustle culture still relevant in a pandemic era? What does gerbil food and CBD oil have to do with anything? And why are people seeing more UFOs? Mark and Brooke tackle these questions and more on the Marketing Companion's 200th episode!

The pandemic has created an immense challenge for creatives who depend on live sets and collaborations. Mark and Brooke explore the ups and downs of the creative process in a crisis. When will the new TV content come back?

In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.