AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more. 

On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!

The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.

Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.

Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?

In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.

As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.

There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed Marketing dress for success Has Zoom changed the rules for business decorum or should do the rules of "Dress for Success" still apply? Brooke and Mark debate this plus in-home drones and when the power of celebrity endorsements work TOO well!

With all the changes in the world, it's a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current? Google and other companies saying that a college degree is not important in some tech careers any more. Will that trend move to marketing as well?

Is the hustle culture still relevant in a pandemic era? What does gerbil food and CBD oil have to do with anything? And why are people seeing more UFOs? Mark and Brooke tackle these questions and more on the Marketing Companion's 200th episode!

The pandemic has created an immense challenge for creatives who depend on live sets and collaborations. Mark and Brooke explore the ups and downs of the creative process in a crisis. When will the new TV content come back?

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark's insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.

Fashion, food, music, even love ... the pandemic is changing our lives in surprising ways -- with deep implications for marketers. You'll enjoy these insights into the emerging "cottage core" trend, how business can save music, and what happens to love in a crisis.

Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.

Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.

Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.

Guest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which tools are making work-from-home easier.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark's insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do 'higher education. 

Former Olympic-level athlete, Founder-to-sale Entrepreneur and Marketing Consultant who still loves the brain gymnastics of helping people and companies become more influential among their desired audience. Professor, Author "The Influencer Code", Speaker, Board Member and Director of C4In

Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one million!

Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.

Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adoption, and a personal reflection from Mark on his competition.

On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from the podcasting world plus innovations coming from Twitter and Instagram.

New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an integrated marketing trend, the marketing ideas consumers love most.

Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as LinkedIn events, and the impact of digital detox ion the advertising industry.

Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark and Brooke look at how this can be applied to our everyday marketing lives. They also cover an unexpected new retail trend and discuss tech optimism versus tech pessimism.

Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode!

In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in the business world. And, the world is introduced to the "Nimbie"

Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark's insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/. 

Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.

Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.

A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the engineering, technical, and financial resources to build or buy their way into the next phase of social networking. Is that still the case? Brooke and Mark also examine developments at Amazon and an "office-less" office.

In this final bonus episode, Mark Schaefer gives away another free chapter from his book LESSONS: Essays to help you embrace the chaos. In this installment, he provides his best tricks to help you get ready for an important presentation.

Host Mark Schaefer hosted a marketing retreat dedicated to exploring the future of marketing. Mark and Brooke report on some of the key takeaways from this exciting gathering of business thought leaders.

In this exclusive bonus chapter from Mark Schaefer's book LESSONS, he tells a story about one his great mentors changed his life with a single word!

Many businesses are being disrupted by new digital entrants. Perhaps the only way to fight back is to add emotion. Mark and Brooke look at a new retailing case study, the end of likes, and a new marketing platform from Amazon.

In this free audio chapter of Mark Schaefer's book LESSONS, Mark provides you exclusive insight from studying under management and marketing legend Peter Drucker

In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some surprising insights here as they tackle strategies on trends, skills, technology and even the impact of your personal appearance.

Use the same book cover graphic on all five episodes please. In this exclusive bonus content, Mark Schaefer provides a free chapter from his essential new book LESSONS: Essays to help you embrace the chaos, In this episode, Mark teaches us how to stay relevant in an age of disruption

The world of Ai overwhelming. How do grab ahold of something in this hurricane of daily developments and actually start something for your business? Mark Schaefer and Paul Roetzer cut through the overwhelm to offer practical steps. There is bonus content on this show that explores AGI, impact on marketing careers, and more. 

Marketers flock to whatever is popular until the ruin it. Mark Schaefer rants on this show that great marketing should be about non-conformity. He and Brooke Sellas also discuss an exciting new trend from Nike, an honest tech movement and the 10 Gen Z words you need to know now.

In this bonus episode, Mark Schaefer provides and essential chapter from his new book LESSONS: Essays to help you embrace the chaos. In this free chapter, mark explores how to function as a business person when you're dying inside.

Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive customers to their breaking point. Also, TikTok comes of age and a new book to help you embrace the chaos!