Explore every episode of the podcast The AI Marketer's Playbook

In this episode of The AI Marketers Playbook, host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and agent-based AI, Kieran shares actionable insights for companies, entrepreneurs, and professionals. 

Discover how AI is reshaping work, why top-down adoption matters, and how businesses can prepare for a future where AI-native generations enter the workforce.

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I recently joined AI That Works with Sarah Barber to talk about what I love most — helping businesses unlock real, practical results with AI. We covered everything from why AI overwhelm is real (and what to do about it), to how I use GPTs, Claude, Sybill, and Descript to streamline content creation and sales. I also shared why prompting is the new copywriting, and what I tell copywriters, creatives, and business leaders about staying relevant in the AI era. 

If you’re trying to make AI actually work for your team without the hype, this episode is for you.

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Audrey Chia, founder of Close of Copy, joins Liam Lawson for a hands-on conversation on AI in modern copywriting. She walks through real client results — including how a GPT she built helped a nonprofit cut writing time by 70%. Audrey shares her favorite tools, how she personalizes GPTs for specific channels like Facebook and Google Ads, and how to use AI to unearth audience insights from call transcripts. If you want to pair creativity with AI execution, this episode is packed with tips, tools, and frameworks that actually work.

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AI and automation don’t need to be overwhelming. In this episode, Audrey Chia sits down with Anastasia Martynyuk - automation agency founder and business school professor—to discuss real-world ways companies are using AI to reduce manual work. 

Anastasia dives into how she automated 90% of her own business operations, why businesses should fix structure before layering on AI, and her favorite tools for building lean, intelligent systems that scale.

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What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth. 

Whether you're building for brand visibility or transactional traffic, Jairo’s insights offer a clear roadmap through the noise.

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 Can AI really replace entire sales workflows? Patrick Spychalski, co-founder of The Kiln, thinks so—and he's building the tools to do it. In this episode, Patrick breaks down how his team uses tools like Clay, N8N, and AI agents to power sales processes at scale. From hyper-personalized cold emails to real-time CRM cleanup, Kiln is creating the infrastructure for AI-native go-to-market teams.

 Patrick also shares insights on how enterprise sales is changing and what skillsets future salespeople must develop to stay relevant.

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How can lean B2B marketing teams punch above their weight? In this episode, Audrey Chia speaks with Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, about building AI-powered workflows that automate everything from content repurposing to visual creation. Annika shares how she scaled Toggl to 2M signups with SEO content — and how her automation system now saves her hundreds of hours by transforming YouTube videos into newsletters, carousels, and more. 

A must-listen for marketers ready to do more with less.

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Abigail Merrill joins host Audrey Chia to demystify how marketers and teams can responsibly integrate AI into their operations. Drawing from her AI Accelerator Toolkit and work with highly regulated sectors, Abigail shares a flexible, repeatable framework for aligning business goals with the right AI use cases. From using embedded AI features in existing tools to collaborating with sales teams on high-impact content, her approach emphasizes sustainability over hype. 

She also highlights how to avoid common pitfalls—like lack of governance—and reclaim valuable time using tools like Gemini, ChatGPT, and NotebookLM.

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What does it take to grow a B2B personal brand in the age of AI? In this episode, Shaz Matthew, founder of AttractAI.io, shares how he uses AI not just to save time but to scale trust-driven content. Host Audrey Chia explores his content funnel framework, the psychology behind personal branding, and why authenticity beats virality. 

Plus, Shaz demos his end-to-end content system and offers tactical advice for founders ready to turn attention into action.

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Audrey Chia chats with Dan Sanchez, educator, marketer, and host of The AI-Driven Marketer, about what it takes to be AI-savvy in today’s marketing world. Dan shares how he automated 90% of his podcast workflow, built dozens of GPTs, and helps businesses find practical uses for conversational and generative AI. The two discuss real-world AI applications, common implementation challenges, and how to avoid AI hype by focusing on what works now. This episode is packed with actionable advice and mindset shifts every marketer needs.

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What happens when you treat AI like a team member? Taras Oliinyk, founder of U1CORE, did just that—scaling to half a million in revenue with a lean team and smarter workflows. In this episode, he breaks down how AI powers everything from generating proposals to automating content and designing websites in record time. 

Audrey Chia digs into Oliinyk’s lean startup mindset, why fast iteration beats perfection, and what the future holds for creatives who embrace AI. If you want to see what’s possible at the intersection of design and automation, this episode is a must.

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In this episode of The AI Marketers Playbook, Audrey Chia talks to Eugene Woo, CEO of Venngage, about transforming how businesses approach design. Eugene shares his journey from engineer to founder and explains how AI is reshaping visual content creation. They cover prompt engineering, using AI to scale design assets, building for internal communications, and why staying focused on your niche might be the smartest business move in an age of constant disruption.

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In this episode, Florian Camiade, creator of tools like Blueshell AI and co-architect of the AI-Powered Builders course, explains how he combines his creative background with technical strategy. He walks through his process for building effective AI-driven marketing content—from research to writing to deployment—while also breaking down the real potential of AI agents in business workflows.

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What happens when a social scientist falls in love with automation? You get Jimmy Wigerstedt’s Revenue Agency—a service that builds AI-driven content and sales systems from scratch. In this conversation, Jimmy shares how he collaborates with co-founder Aruba to blend sales strategy with backend automation, creating a powerful AI content engine. He also gives a live walkthrough of their tool, showing how businesses can scale high-quality content while maintaining their unique voice. If you're curious about building smarter, not harder, this one’s for you.

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How do large enterprises navigate the fast-changing world of AI? Audrey Chia sits down with Andrejs Karpovs, an Oracle veteran and AI educator, to explore the challenges and strategies behind enterprise AI transformation. From ROI-driven adoption frameworks to integrating AI agents with human oversight, Karpovs shares valuable lessons learned from the front lines. He also offers advice for professionals looking to build their AI muscle without getting lost in the hype. 

This is a must-listen for anyone balancing innovation with enterprise-scale realities.

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What does it really take to get teams excited about AI? Audrey Chia speaks with Dajana Achelpohl, former Google and PayPal leader turned founder of AI Changemaker, about the real challenges behind AI adoption. Dajana breaks down her AI Building Blocks exercise — a hands-on approach to helping teams identify use cases, overcome fear, and start using AI with confidence. She also shares how leaders can bridge the gap between strategy and implementation, and why starting small with real problems can lead to lasting change.

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In this episode of the AI Marketer’s Playbook, host Audrey Chia speaks with AI automation specialist and low-code consultant Nadia Privalikhina. With a decade in software development, Nadia now helps entrepreneurs and service-based businesses streamline their operations using AI. From content creation to client prospecting, she shares practical examples of how automation can save hundreds of hours annually. Discover the difference between AI tools and true automation, and learn when not to automate—like building real human relationships. 

Plus, get a behind-the-scenes look at how Nadia built a system that turns voice notes into fully AI-generated short-form videos.

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Nicole Leffer, seasoned marketing leader and AI consultant, joins Audrey Chia on the AI Marketers Playbook to unpack how generative AI is revolutionizing marketing workflows. From early adoption in 2021 to advanced automations today, Leffer shares her journey, favorite tools, and how teams—from lean startups to Fortune 500s—can use AI to scale content, drive efficiency, and boost performance. She dives into real-world use cases, how to avoid common pitfalls like hallucinations, and why focusing on just one AI tool can transform your strategy. Tune in for practical tips and a peek into the future of AI agents in B2B.

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In this episode of The AI Marketer’s Playbook, Audrey interviews Heather Murray, founder of AI for Non-Techies and Top 20 MarTech influencer. Heather shares her journey from running a marketing agency to building a thriving AI education platform. She opens up about generating $75M in client pipeline using hyper-personalized AI workflows—without writing a single line of code. Heather breaks down her early experiments with tools like Crystal Nose and how she now builds end-to-end AI-powered sales and marketing systems using platforms like Claude, ChatGPT, Humantic, and Clay.

Heather also walks through a live hyper-personalization demo, showing how to go from a cold LinkedIn list to deeply personalized outreach paired with custom lead magnets—at scale. The episode is packed with practical advice for marketers, business owners, and copywriters looking to integrate AI into their workflows without losing their human touch.

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In this episode, Audrey Chia interviews Pooja Jain, founder of PowerUp AI, to unpack how businesses can implement AI without tech overwhelm. With over 8 years of experience in AI automation (including stints at P&G, Henkel, and AI startups), Pooja shares how AI now handles 70% of her business grunt work, freeing her to focus on high-value tasks.

She walks through how she trains senior executives, identifies high-ROI AI use cases, and leverages no-code tools and custom agents (like one built with Relevance AI) to automate proposals, content creation, and market research.

The episode includes a live demo of a powerful competitor research agent and wraps with a reminder: start with your business problems, not the tools.

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AI is transforming content creation and sales, but how can businesses use it effectively? MJ Jaindl, CRO at Miva, shares his journey from LinkedIn beginner to thought leader, using AI to streamline content while maintaining authenticity. He breaks down how social selling is replacing traditional B2B tactics and why companies should empower employees to build personal brands. Learn how AI tools like ChatGPT and EasyGen can help you create high-quality, high-impact content in minutes. 

If you're in sales, marketing, or leadership, this episode is packed with actionable insights to grow your brand and business.

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What happens when you merge AI, branding, and content strategy? Marketing leader Drew Brucker has the answers. As the Head of Brand and Content at Goldcast, he’s helped brands leverage AI for everything from custom visuals to high-impact video marketing. In this episode of AI Marketer's playbook, he shares how startups and enterprises alike can use AI to scale content, empower internal creators, and boost brand differentiation. 
Plus, get his take on where AI-driven creativity is headed—and why curation, not just creation, will be the ultimate skill of the future.

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What if you could generate a full sales pipeline without hiring SDRs? Lanny Heiz, founder of Enablement, has done just that—scaling to $150K/month in revenue using AI-driven automation. In this episode, he shares how he transitioned from manual outreach to an allbound approach powered by AI agents. Lanny also breaks down his workflow, from content-driven lead generation to AI-personalized outreach, and discusses the future of sales automation. 

If you're in sales or marketing, this conversation is packed with actionable insights on the future of AI in go-to-market strategies.

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How is AI revolutionizing search engine optimization? Marketing consultant Anna York joins The AI Marketer’s Playbook to break down the biggest shifts in SEO— from AI-powered research tools to optimizing content for conversational search engines like ChatGPT. Host Audrey Chia and Anna discuss LinkedIn SEO, AI-driven content automation, and how businesses can use AI agents to uncover valuable search trends. Plus, Anna shares why generic AI-generated content won’t cut it anymore and how brands can make their content more human and engaging. 

If you want to stay ahead in the digital marketing game, this episode is a must-listen!

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What’s stopping businesses from fully embracing AI? Karl Yeh, AI strategist and co-founder of 0260.ai, joins Audrey Chia to discuss how companies can move beyond just using ChatGPT and start leveraging AI for real impact. They explore AI-powered automation, behavior change in the workplace, and the future of AI-driven customer interactions. Plus, Karl gives a live demo of an AI voice assistant that could revolutionize business websites. 

If you’re looking for practical AI insights, this episode is for you!

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Audrey Chia welcomes Nancy Bain, founder of AI Advantage Consulting, to discuss how solopreneurs can use AI and Google Workspace to enhance productivity. Nancy reflects on her 25-year automation journey, from publishing to AI, and shares practical insights on integrating AI tools like Gemini for email management, content creation, and time-saving workflows. Learn how her 28-day program helps entrepreneurs automate administrative tasks and focus on their strengths. 

If you’re looking to scale your business with AI, this episode is for you!

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In this episode of The AI Marketers Playbook, Audrey Chia sits down with Liza Adams, AI executive advisor and marketing leader, to explore how businesses can integrate AI into their teams. Liza shares her unique perspective on AI as a thought partner, not just an automation tool, and explains how AI can enhance strategy, not just execution. Learn how to create a human-AI org chart, leverage AI for go-to-market strategies, and ensure your brand shows up in AI-driven search.

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In this episode if AI Marketer's playbook, Audrey Chia hosts Valeriya Pilkevich, a marketing analytics expert and CMO of mixNmatch. Discover how mixNmatch is redefining online shopping with AI-powered search and personalized outfit recommendations. Valeriya breaks down the AI workflows that monitor fashion micro-trends, enrich databases, and provide real-time styling insights. She also discusses the rise of autonomous AI agents and shares tips on leveraging AI for marketing productivity, ROI, and scalability. Whether you’re a startup, business owner, or marketer eager to integrate AI into your processes, this episode offers valuable advice on staying ahead in an AI-driven world.

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In this episode of The AI Marketer’s Playbook, host Audrey Chia chats with Susan Frew and reveals how she transformed her company with AI, driving over 535% growth and earning a spot on the Inc5000 list. As the author of Compete on Awesome with AI, Susan shares how small business owners can automate tasks, build custom GPTs, and stay ahead of competitors. Tune in to discover her strategies for using AI in finance, marketing, and operations—plus, tips on overcoming the fear of AI and embracing it for sustainable business growth.

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In this episode of The AI Marketers Playbook, Audrey Chia chats with Luke Shalom, founder of Atticus, about his transformation from running raves to building a $500K marketing agency. Luke shares how he grew his LinkedIn following to 64K and helped over 45 B2B founders generate $2M in revenue. He dives into overcoming early failures, leveraging LinkedIn for lead generation, and the power of persistence. Tune in for insights on sustainable growth, handling setbacks, and actionable strategies for founder-led marketing.

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In this episode of The AI Marketers Playbook, host Audrey Chia dives into the intersection of creativity and AI with Diana Zdybel, co-founder of Neolemon. Diana shares how her background in education and innovation inspired her to bootstrap Neolemon into a six-figure success, empowering creatives to adopt AI tools. Discover insights into consistent character design, visual storytelling, and the rapid evolution of tools like MidJourney. Plus, Diana unveils Neolemon’s latest app - consistentcharacter.ai for creating characters, loved by illustrators, educators, and marketers alike.  

Hear why AI is a collaborator, not a competitor, and how to supercharge your creative workflows.

Connect with Diana here: https://linktr.ee/neolemon 

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In this episode, Audrey Chia chats with Ashley Gross, a trailblazer in AI-powered business transformation. Hear Ashley’s journey from demand generation marketer to AI consultant, helping organizations achieve massive growth. She explains her human-first approach, multi-agent systems, and the importance of alignment and communication. Perfect for marketers and business leaders ready to embrace AI.

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How do you grow an AI newsletter to 400,000 subscribers? Join Audrey Chia as she talks to Liam Lawson, COO of the AI Tool Report. Liam discusses the evolution of their platform, from consumer-facing tips to enterprise certifications, and the trends shaping the AI industry. Gain practical insights on integrating AI tools in daily operations, the value of community, and navigating the rapid pace of technological innovation. 

Don’t miss Liam’s inspiring take on travel, work-life balance, and what it takes to build a purposeful business.

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In this episode of The AI Marketers Playbook, Audrey Chia is joined by Claire Farwell, an AI strategist with a mission to make AI accessible for everyone. Claire shares her journey from global roles in tech and finance to leading workshops for Fortune 500 companies. Learn how Claire uses tools like Canva, Gamma, and ChatGPT to teach AI and help businesses boost productivity. She also reveals her secrets for maintaining passion and balance, from vision boarding to world-record swimming training. 

Whether you're an entrepreneur or a lifelong learner, this conversation offers actionable steps to get started with AI today.

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In this episode, Audrey Chia welcomes Isar Meitis, a distinguished AI consultant, entrepreneur, and former F-16 pilot. Isar shares his incredible journey from the skies to the boardroom, offering a wealth of insights on leading AI-driven transformations in businesses of all sizes. In this episode, they explore the critical role of leadership buy-in, strategic use cases, and the balance between automation and human connection. Plus, discover actionable tips for leveraging AI tools effectively and the future of work in an AI-powered world. Don't miss this engaging conversation packed with value for business leaders and AI enthusiasts alike!

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In this episode of AI Marketers Playbook, Kerry Harrison, a leader in AI-driven creativity, explores the evolving role of AI in the creative field with host Audrey Chia. Carrie shares stories from her pioneering projects, like the AI-generated gin and AI cocktails, to demystify AI’s creative potential. 

Listen as Carrie explains her “AI sandwich” approach, a blend of human strategy, AI assistance, and human polish, for using AI in copywriting and marketing. Perfect for marketers eager to maximize AI without losing their unique voice.

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In this episode of The AI Market Playbook, Audrey Chia sits down with Arthur, a seasoned professional who transitioned from medical imaging research to building his own AI business. Arthur shares his fascinating journey from Estonia to working in multiple countries, spending over a decade in research before diving into AI entrepreneurship. He discusses the challenges of moving from corporate to entrepreneurship, the importance of personal branding, and how AI founders can refine their positioning. 

Tune in for Arthur's actionable tips on navigating the tech landscape, leveraging AI, and building a sustainable business.

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In this episode of AI Marketer’s Playbook, host Audrey Chai sits down with Hank Barker. Hank explains how he transitioned from studying marketing to becoming an AI trainer, where he helps businesses integrate AI into their operations. They discuss overcoming common challenges, such as workflow changes and AI skepticism, and the power of AI in boosting efficiency. Hank emphasizes a gradual approach to AI adoption, starting with simple tasks, and offers tips for maintaining human oversight in AI-driven processes. Plus, a sneak peek into Hank’s upcoming AI training course for businesses.

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In this episode of AI Marketer’s Playbook, host Audrey Chai sits down with Jordan Wilson, founder of Everyday AI, to discuss his journey from multimedia journalism to launching a top AI media company. Jordan shares how he identified the power of generative AI early on, experimented with GPT technology, and grew Everyday AI into a daily podcast, live stream, and newsletter. 
Discover how Jordan balanced consistency with business growth, key themes he’s learned from AI leaders, and how AI is transforming the future of work.

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In this episode of the AI Marketer's Playbook, host Audrey Chia chats with Tim Hanson, founder of Penfriend, a leading AI-driven SEO content platform. Tim, with over ten years in SEO, dives into the challenges and opportunities of integrating AI into SEO practices. He shares his journey, the critical role of human elements in AI content, and his strategic approach to prompt engineering. Discover how to create high-quality, repeatable SEO content and the importance of a structured process in prompt writing. 

This episode is a must-listen for anyone looking to harness AI for SEO success.

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In this episode of the AI Marketers Playbook, Audrey Chia hosts Justin Hardy, founder of Hardy Marketing. With a wealth of experience spanning over a decade, Justin has perfected the art of building marketing funnels that effectively turn prospects into customers. He discusses his journey from working with marketing agencies to starting his own consultancy, serving clients from small businesses to industry giants like Forbes and Unilever. Justin also explores the potential of AI in marketing, sharing how he integrates AI tools to streamline content creation, improve personalization, and optimize campaigns. Gain valuable insights on leveraging AI to boost your marketing efforts.

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In this episode of the AI Marketers Playbook, Audrey Chia speaks with Tom Winter, founder of the AI writing tool SEOWind. Tom, a seasoned SaaS entrepreneur, offers a deep dive into his approach to using AI and content marketing to scale businesses. He shares practical tips on creating effective AI prompts, the importance of detailed briefs, and how to balance AI with human creativity in SEO. 

This episode is packed with strategies for founders and marketers looking to harness the power of AI for business growth and SEO.

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In this episode of the AI Marketers Playbook, Audrey Chia chats with Celeste Yamile, founder of Tempora Labs. Celeste is an expert in leveraging AI to build high-converting personal brands on LinkedIn. Having worked with influencers boasting up to 2.5 million followers, she shares her journey from a video editor to a leading content strategist. Learn how Celeste uses AI to automate content workflows, gain audience insights, and create engaging, authentic content. 

Tune in for practical tips on optimizing your personal brand and making the most of AI in your marketing efforts.

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In this episode of the AI Marketers Playbook, Audrey Chia chats with Lindsay Rosenthal, the renowned "LinkedIn video queen" and founder of CRED Marketing. Lindsay shares her journey from starting a podcast in her dorm room to building a thriving AI-powered marketing agency. She discusses the rise of video content on LinkedIn, the importance of short-form videos, and how to leverage AI tools like Descript and GPTs to streamline content creation. 

Lindsay also offers valuable insights on creating impactful LinkedIn videos and optimizing your content strategy for better engagement.

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In this episode of the AI Marketers Playbook, host Audrey Chia sits down with seasoned sales professional Jeremy Grandillon. With over five years of experience, including a stint as head of sales, Jeremy shares his journey into the world of AI and sales. He discusses the initial skepticism around AI, the importance of mastering sales fundamentals, and practical use cases for integrating AI into sales workflows. Jeremy also highlights the power of personal branding on LinkedIn and offers insights on leveraging AI for content creation and cold prospecting. Tune in for actionable tips on enhancing sales strategies with AI.

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In this episode of the AI Marketers Playbook, host Audrey Chia sits down with Jake George, founder of Synthorial Labs, to discuss how bespoke AI tools and intelligent agents can transform small to medium-sized businesses.  Jake shares insights on automating workflows to scale operations without increasing overhead costs. They explore the benefits of using AI for internal and external tasks, from managing inventories to automating customer communications. 

Tune in to learn practical steps for leveraging AI and automation in your business, and discover Jake's journey to AI innovation.

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In this episode of the AI Marketers Playbook, host Audrey Chia welcomes Charlie Hills, a former food tech entrepreneur turned AI marketing expert. Charlie reveals how he used AI to grow his startup, Kitchen X, and how his passion for AI led to his popular LinkedIn newsletter, Martech AI. They discuss the best AI tools for marketers, the evolution of AI in marketing, and how Charlie's mega prompts save him hours of work. Get ready to dive into the future of marketing with AI and learn how to leverage AI for more efficient and creative marketing strategies.

Tune in for valuable insights and practical advice on operationalizing AI in your business.

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In this episode of AI Marketers Playbook, Audrey Chia interviews Isabella Bedoya or marketingpros.ai as she talks into her transition from traditional marketing to AI-driven solutions, highlighting her success in automating sales processes to generate millions in revenue. She discusses the importance of understanding audience pain points, the impact of AI on business efficiency, and provides a live demo of an innovative AI sales funnel. 

Listen to gain valuable tips on integrating AI into your marketing strategy and staying ahead in the ever-evolving digital landscape.

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In this episode of the AI Marketers Playbook, host Audrey Chia chats with Rory Flynn, founder of Systematic AI. Rory shares his journey from e-commerce and email marketing expert to AI specialist, focusing on how AI can operationalize and amplify business productivity. He discusses the practical applications of AI in streamlining workflows, from creating brand assets to automating repetitive tasks like note-taking and CRM updates. Rory offers insights into his favorite AI tools, including Midjourney and ChatGPT, and provides a detailed walkthrough of his ad generation process. 

Tune in for valuable insights and practical advice on operationalizing AI in your business.

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The AI Marketer's Playbook" is your essential audio resource for unlocking the transformative power of artificial intelligence in the marketing world. Each episode dives deep into the strategies, tools, and insights that are reshaping how brands engage with their audiences. 

Join us as we explore the latest in AI-driven analytics, personalization, content creation, and customer experience, featuring interviews with industry leaders, case studies from pioneering companies, and actionable advice to elevate your marketing game.

Whether you're a seasoned marketing professional looking to stay ahead of the curve or a newcomer eager to understand the impact of AI on marketing dynamics, "The AI Marketer's Playbook" offers valuable perspectives and tips to harness the potential of AI technologies. 

From the fundamentals of AI in marketing to advanced applications and ethical considerations, this podcast is your go-to guide for navigating the exciting intersection of AI and marketing. Tune in to transform your marketing strategies and drive unprecedented growth and engagement in the digital age.

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