Explore every episode of the podcast The Agents of Change Digital Marketing Podcast

If you've ever wondered how to scale AI across your entire organization, today's guest has the answers you've been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that's helped over 600 businesses streamline their operations. From scalable prompt engineering to building a culture of AI, John's approach isn't just about embracing technology; it's about making AI work smarter, not harder. So grab your notepad, because you're about to learn how AI can save you time, money, and maybe even a little sanity. https://www.theagentsofchange.com/550 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

What is LinkedIn's Creator Mode, and how you can use it to build an audience, establish thought leadership, and generate more leads online?

https://www.theagentsofchange.com/446

Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, customer-centric online store.

What's the best way to grab your customer's attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even tease them with a bit of intrigue – just don't give away too much!https://www.theagentsofchange.com/433

Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431

How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing. https://www.theagentsofchange.com/429

Do the influencers you work with all look alike? Discover the benefits and challenges to diversifying the influencers who help you reach your audience. https://www.theagentsofchange.com/427

Making your website accessible for one segment of society improves its usability for everyone. Discover what it takes in this week's episode. https://www.theagentsofchange.com/426

Is it time to trash that under-performing Facebook business page? If so, what happens next? And what are the alternatives? https://www.theagentsofchange.com/425

https://www.theagentsofchange.com/424

Marketing a B2B company online is different than marketing a B2C company. Discover the tactics, platforms, and strategy that will help you generate leads and sales.

Discover how to market controversial products like cannabis or CBD online…what works and what you can get away with. 

Discover the 7 core elements that dictate where you show up on Google, and tips on how to improve each one.

Google Discover can help you reach new audiences, but you're going to need to optimize your content and website to get in there. Here's how.

If you're selling product, you can't ignore Amazon. Discover how to optimize your listings, run ads, and sell more stuff. 

If you're looking to increase engagement and get viewers on social to "stop the scroll", then video is where you need to be focusing your marketing efforts. According to Lauren Schwartz of The Loft 325, any experience level can create videos, and all you need is a smartphone and to follow a few of her simple suggestions for creating eye-catching creatives that make your product stand out online.

Pinterest has undergone a few major changes lately, and the word on the street is, quality over quantity will get you favored these days. Pinterest expert and friend of the show, Alisa Meredith, stopped by to give us the low down on all the recent changes happening at Pinterest affecting marketers, including explaining why curating boards is a thing of the past, and why 'idea pins' might just be your new best friend.

If you're frustrated with low sales and can't seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one that's not in the right order.

When it comes to paid ads, the old saying still holds true, "don't put the cart before the horse." Simply put, the most important thing to remember is to make sure that customer journey and sales funnel are dialed in and ready to go, before you start putting money into it.

Do you want to know what makes your audience tick? How to persuade them to take action? Today we'll be diving into some recent research into human psychology and provide some specific examples how you can leverage this information in your own digital marketing.

Stuffing keywords and STILL not seeing results worthy of your effort? Declared the "SEO rockstar" by the American Marketing Association, SEO expert Dmitrii Kustov shares his top 4 ingredients for SEO Success to start packing a punch WITHOUT a crazy budget.

Whether you're starting from scratch or your email list has gone dormant, Teresa Heath-Wareing knows the best way to build it up and fill it with your ideal customers. Discover proven methods for attracting and converting your audience through email.

How do you get to the first page of Google? No, it's not practice. It's content. You need to have the highest quality content that answers your ideal customer's biggest challenges. But how do you know if your content is of high enough quality? Travis McKnight, a senior content strategist at Portent, is here to share the proven strategies he uses with his own clients to help them rank higher and create meaningful content that consistently delivers a clear and polished experience for users.