The Agent Attraction Playbook Podcast with Jon Pugh – Details, episodes & analysis

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The Agent Attraction Playbook Podcast with Jon Pugh

Jon Pugh

Business

Frequency: 1 episode/11d. Total Eps: 9

Attract agents. Build leaders. Create leverage. The Agent Attraction Playbook Podcast with Jon Pugh gives real estate agents, team leaders, and brokers the strategies, systems, conversations, and leadership principles used to build thriving organizations. Learn agent attraction, recruiting, relationship-based growth, revenue share, leadership development, and scalable business strategies from top industry leaders and real-world success stories.

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Data updated on 04/09/2026

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https://stan.store/AgentAttractionPlaybook
8 shares
https://apple.aaplaybook.com
4 shares
https://spotify.aaplaybook.com
4 shares

https://www.instagram.com/agentattractionplaybook
4 shares
https://www.instagram.com/joshuasmithgsd
2 shares

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Score global : 47%

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Andre LaFountain Built a 1,340 Agent Organization With Zero Followers

Episode 8

Monday, August 31, 2026 • Duration 58:35

Andre LaFountain has roughly 1,340 agents in his revenue share organization and averages about $30,000 a month. He has no personal brand, no following, and no content strategy. He got relicensed at 48 years old so he could join eXp in 2019, and he has run the same two appointments a day ever since.

Jon Pugh takes Andre through the whole build in this episode. The nine years he sold real estate by day and worked a night shift at a pharmaceutical plant. The independent brokerage he ran for a decade and a half while training up agents who kept leaving to become his competition. The decade he spent as a real estate coach in Georgia. And then the two years he spent taking an ISA seat on someone else's team so he had a paycheck while he built his own organization on nights and weekends. Year one he made $9,000 in revenue share. He did not quit. Year two he made $90,000.

Then he hands over the actual system: the 2-10-40 habit, the referral partner opener he uses cold, the Plan B ask, watching the video with a prospect on Zoom instead of just sending it, and the three way call handoff that did all the heavy lifting. If you have ever said you would do the work if somebody just told you exactly what to do, this is that episode.

About Andre: Andre LaFountain is a 35 year real estate veteran, former independent broker owner and real estate coach, and one of the largest and quietest revenue share builders at eXp Realty, with around 1,340 agents in his organization.

Listen: Apple Podcasts https://apple.aaplaybook.com
| Spotify https://spotify.aaplaybook.com
| YouTube https://youtube.aaplaybook.com

Income claims are not typical. See eXp Realty's income disclosure.

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Curt Shewell Says "Don't Recruit Me" First (Here's Why)

Episode 8

Monday, August 3, 2026 • Duration 01:14:07

When Curt Shewell joined eXp Realty in 2018, there were 26 licensed agents in the entire state of Michigan. His organization today sits just under 4,000 agents and closed $13 billion in sales last year. In this conversation with host Jon Pugh, Curt lays out how he did it, and none of it is what most agents expect.

He starts with a chess board. His father taught him the game at six years old, which meant he spent his childhood in conversations with adults, learning that the less he talked the smarter he sounded. That became the philosophy behind everything he does now: tell them nothing, ask them everything.

From there Curt walks through the three lists he uses to build a downline from a blank page, the icebreaker question that disarms almost anyone, the exact pre-frame he uses to take the recruiting objection off the table before it comes up, and the story of the arrogant twelve-million-dollar producer who went from refusing his calls to hugging him backstage. He also explains the lesson his partner Mark Z had to teach him twice, why he refuses to work on his weaknesses, and how founding a bourbon company with negotiator Chris Voss ended up teaching him more about relationships than any real estate event.

Curt Shewell is one of the most successful builders at eXp Realty and the co-author of a best-selling book on empathetic leadership with Chris Voss.

To book a call or grab the agent attraction resources, go to https://stan.store/AgentAttractionPlaybook

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How Gogo Bethke Attracts Agents She's Never Met

Episode 7

Monday, July 20, 2026 • Duration 58:34

Gogo Bethke landed in this country at 21 with $200, no English, and not a single person she knew on the continent. Today the Team Gogo organization has closed more than $15 billion in real estate, did $2 billion year to date in what she calls three real selling months, and agents name her as their sponsor before they have ever spoken to her once. On this episode of the Agent Attraction Playbook Podcast, Gogo tells Jon Pugh exactly how that happens, and it starts with a line she refuses to soften: "I don't recruit, I attract." She walks through the mindset reframe she learned from Tony Robbins that dismantled 20 years of self-doubt, the million dollar listing she won by admitting she had never sold one, and the five-word text she wants you to send to ten people tonight. If you have ever told yourself you do not have enough followers, enough production, or enough of a story to attract anyone, this episode removes the excuse.

This one is a masterclass in why attraction beats recruiting every single time. Gogo breaks down the trust ladder that turns content into an organization: they see you, they get to know you, they love you, they trust you, and then they buy whatever you are selling. She also gets specific about the money, the real estate roller coaster that pushed her toward revenue share, and why she could never have built this with a 12-agent brokerage in Pinckney, Michigan.

Whether you are on your first year or your eleventh, the lesson lands the same: you cannot put the cart before the horse, and you will never outgrow the life you believe you deserve.

WANT TO BUILD THIS FOR YOURSELF?

Book a call or grab the agent attraction resources here:

https://stan.store/AgentAttractionPlaybook

CHAPTERS

00:00 Intro

01:34 The "Irrational Belief" That Runs Her Life

04:09 $200, No English, No Silver Spoon

07:52 "When I Hear Limitation, I Hear Excuses"

Veronica Figueroa: Why I Walked Away From the #1 Team in the World

Episode 6

Monday, July 13, 2026 • Duration 35:21

Veronica Figueroa built the #1 team in the world two years in a row, and the second time it gave her a pit in her stomach. In this episode of the Agent Attraction Playbook Podcast, Jon Pugh sits down with the eXp powerhouse to unpack the season where success on paper left her stripped down and on her knees, how faith and authenticity rebuilt her business, and why she now says being real attracts the right people and repels the wrong ones.

Today Veronica leads more than 2,700 partners worldwide with nearly 10,000 transactions in the last 12 months, and she shares exactly how she thinks about growth: events over cold calls, a minimum call standard for every team, hiring hungry over skilled, and the mindset that made her fly to Utah and recruit a 3,000-partner leader everyone called unrecruitable with one disarming question. She also opens up about the moment eXp's model proved its real value, giving her six months to care for her mom through cancer.

Stick around for the Multiplier Minute, where Veronica rapid-fires her best source of growth, the most overrated tactic, the one trait that kills culture, and the recipe behind her success. Want help attracting agents to your organization? Book a call or grab our resources: https://stan.store/AgentAttractionPlaybook

Guest bio: Veronica Figueroa is an eXp Realty leader, speaker, and founder of the Figueroa Team and the V2 Experience, leading 2,700+ partners worldwide and coaching women leaders across the real estate industry.

Listen:

Apple Podcasts: https://apple.aaplaybook.com

Spotify: https://spotify.aaplaybook.com

YouTube: https://youtube.aaplaybook.com

How Noelle Nielsen Doubled Her Organization After Leaving eXp

Episode 5

Monday, July 6, 2026 • Duration 01:01:44

In this episode of the Agent Attraction Podcast, Jon Pugh sits down with his close friend Noelle Nielsen, who built a 600 agent organization at eXp before making the difficult decision to leave and start over at Real, where she has since grown her org to over 1,300 agents. Noelle shares her unusual path from attorney to wedding photographer to realtor to cloud brokerage leader, opening up about the vulnerability of asking agents to trust her again after a brokerage change, the hidden work behind rebuilding from scratch, and why she stepped back from flashy social content to focus on relationships, empathy, and showing up for people. The conversation covers what makes a strong invitation versus a cheesy pitch, the importance of leading by example, a tearjerker story about an agent whose revenue share income became a lifeline during a cancer diagnosis, and closes with a rapid fire round covering the best and worst growth tactics in the business today.

Chapters
00:00 Intro and Noelle Nielsen's move from eXp to Real
01:57 Growing to 1,300 agents and building trust as a leader
08:09 From attorney to wedding photographer to real estate agent
17:16 What eXp taught her and the leap of faith to join Real
25:33 Becoming the chief marketer of your business
30:54 What was actually hard about rebuilding from scratch
40:07 Speed of the leader and finding value add events
44:18 Giving credit to Kim Dean and building leaders in your org
51:09 A feel good story about Courtney Benson and revenue share
56:09 Multiplier Minute rapid fire round and where to find Noelle

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How Hank Avink Built $3M in Rev Share on 5 Hours a Week

Episode 4

Monday, June 29, 2026 • Duration 01:03:14

What if you could build a multi-million-dollar income on just five hours a week - and then choose to do less? In this episode, Jon Pugh sits down with Hank Avink, one of the most respected coaches in real estate and the man who sat one seat ahead of Jon in the global agent-attraction rankings at eXp. Hank breaks down the "Math vs. Drama" philosophy that's made him over $3 million in revenue share since 2016, why most big teams quietly net less than a solo agent, and the "36-to-Life" model he uses to give agents leverage without the chaos of scale.

It's a candid, tactical, occasionally blunt conversation about money, ego, integrity, and building a business that actually buys back your life.

👉 Want to see if the math works for YOU? Book a call or grab the resources here:
https://stan.store/AgentAttractionPlaybook

⏱️ CHAPTERS
00:00 Intro: $3M on Just 5 Hours a Week
01:39 Meet Hank Avink & the "One Seat Ahead" Story
03:16 Behind the Curtain + "Choose Your Hard"
08:34 The 36-to-Life Model & the Big-Team Trap
11:14 Escaping the Messy Middle: Rev Share as the Real Exit
15:47 Road to 996: Belief, Branding & Subtracting for Freedom
18:38 Wednesday Office Hours & the Three-Strike Rule
22:56 The 67% Whistleblower Story & the Legacy 500
29:04 From 1 to 96 Agents: The Only Sprint He Ever Ran
33:05 Ground-Floor Reality & the Math Nobody Teaches
38:50 The $267/Hour Lesson (Henry & the Ice Cream Store)
42:05 Bragging on Leaders & Life-Changing Stock Stories
46:50 Stock Discipline: "Run the Bases" on a Home Run
50:45 The "I Love My Broker" Objection
52:19 The Multiplier Minute: Rapid-Fire Wisdom
1:00:37 The Recipe for Growth & Where to Find Hank

🔗 CONNECT WITH HANK AVINK
Book a call: https://connectwithhank.com
Facebook: https://www.facebook.com/IGotHanked
Instagram: 📲 FOLLOW THE AGENT ATTRACTION PLAYBOOKInstagram: YouTube: TikTok: ⚠️ Income and stock figures discussed reflect this guest's personal experience and are not typical or guaranteed. This is not financial or investment advice. For eXp Realty average agent earnings, see .

How Amy Gregory Retired Her Husband Through Agent Attraction

Episode 3

Friday, June 26, 2026 • Duration 57:00

In this episode of The Agent Attraction Podcast, Jon Pugh sits down with Amy Gregory to unpack how she built one of the most influential agent attraction organizations in real estate while prioritizing family, freedom, and leverage. Amy shares the mindset shifts that led her from selling real estate part-time as a mom of four to building an organization of hundreds of agents across the country. She reveals why social media became her greatest growth tool, the importance of paying the "visibility tax," how she identifies future leaders, why most agents overcomplicate attraction, and the leadership principles that have helped her create massive duplication. This conversation is packed with practical wisdom for agents who want to grow without sacrificing their lifestyle.

Chapters

00:00 Introduction to Amy Gregory
01:52 Building a Business Around Family and Freedom
06:09 The Biggest Misconception About Amy's Success
07:13 Discovering eXp and Agent Attraction
12:03 Running the Revenue Share Numbers
18:30 The Reality of Building Agent Attraction
21:26 The Chip on Her Shoulder That Fueled Growth
26:19 Why Solo Agents Became Her Niche
31:22 Leveraging Communities Instead of Managing People
41:35 The Stories That Make Agent Attraction Worth It
43:01 The Visibility Tax and Social Media Growth
52:23 Rapid Fire Leadership and Attraction Advice

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From 400 Agents to 90,000: The eXp Growth Story with Dave Conord

Episode 2

Monday, June 8, 2026 • Duration 01:03:14

In this episode of The Agent Attraction Podcast, Jon Pugh sits down with former eXp Realty President Dave Conord to unpack the incredible growth story behind one of the fastest-growing brokerages in real estate history. Dave shares what initially caught his attention about eXp when the company had only 400 agents, why he believed the model could change the industry, and how leadership, community, culture, and long-term thinking fueled massive expansion. The conversation dives deep into agent attraction, creating value for people, building authentic relationships, leadership development, overcoming industry skepticism, and why the future belongs to agents who focus on contribution instead of competition.

Chapters
00:00 Introduction to Dave Conord and eXp Growth
02:30 Discovering eXp at Just 400 Agents
07:07 Why Community Matters in Agent Attraction
13:21 The Power of Authentic Leadership
19:34 How to Attract the Right Agents
26:11 Long-Term Thinking and Legacy Building
33:23 Serving Agents at a Higher Level
39:52 Revenue Share, Stability, and Opportunity
46:58 Leadership Lessons and Collaboration
52:46 Navigating Challenges and Industry Headwinds
58:45 The Future of Agent Attraction and Real Estate

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Joshua Smith's Blueprint for Building a 40,000 Agent Organization

Episode 1

Monday, June 1, 2026 • Duration 01:03:06

Joshua Smith joins Jon Pugh for an in-depth conversation about building a massive agent attraction organization, creating residual income, and why he believes most agents are focused on the wrong things. Joshua shares how selling over 7,000 homes led him to realize he was constantly starting over every year, why he ignored eXp for nearly a decade, the costly mindset mistakes that delayed his growth, and the systems he used to grow one of the fastest-expanding organizations in the industry. The episode dives into leadership, mentorship, recruiting, long-term wealth creation, motivation, and the mindset required to build a business that creates true freedom.

Connect with Joshua Smith:

Instagram: https://www.instagram.com/joshuasmithgsd/
Partner with Joshua Smith: https://go.oncehub.com/PartnerwithJoshuaSmithGSD

GSD YouTube Channel: https://www.youtube.com/c/JoshuaSmithGSDMode

Chapters:

00:00 Introduction To Joshua Smith

01:08 Building A Top Real Estate Career

03:35 Why Teams Weren't The Answer

04:44 The Vision For 40,000 Agents

06:10 Work Ethic, Freedom, And Obsession

11:46 The Truth About Fast Growth

14:14 Mentors, Models, And Success Frameworks

17:47 Why Joshua Said No To eXp For Years

21:42 The Future Of Real Estate And Industry Threats

28:18 eXp vs Real And Choosing A Platform

35:19 Why Agent Attraction Creates More Leverage

37:09 The Most Rewarding Part Of Leadership

The Agent Attraction Playbook Podcast with Jon Pugh – Details, episodes & analysis

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The Agent Attraction Playbook Podcast with Jon Pugh – Details, episodes & analysis

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