Explore every episode of the podcast The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

You know the number.

You’ve done the math. You know the value. You know what makes commercial sense.

Then it’s time to submit the proposal, negotiate the contract, or put the number into the tender—and suddenly, doubt enters the room.

In this episode, I unpack why smart, successful women can negotiate themselves down before the client has even said a word, the hidden cost of avoiding rejection, and the difference between a strategic pricing decision and a fear-based one.

Because sometimes undercharging isn’t about not knowing your value.

It’s about whether you can hold the number when someone might say no.

“I’ve delegated this. Why are they still coming to me?”

If you’ve ever said this about your team, you may not have a people problem.

You may have a process problem.

Founders often delegate responsibility without transferring the knowledge, standards, judgement calls and decision-making framework required to actually own that responsibility. Then, when the work comes back incomplete or the team keeps asking questions, we assume they lack initiative.

But if the standard only exists inside your head, your team didn’t necessarily fail to meet it.

They failed to guess it.

In this episode of The Affluent CEO Show, I unpack why managing performance should start with examining the process—not the person—and why documenting what you know becomes increasingly important as your business scales.

I also explore the less obvious side of delegation: what happens when being the person everyone needs has quietly become part of your identity as a founder.

Because creating processes ultimately makes you replaceable in parts of your business.

And that’s exactly the point.

The goal isn't to create hundreds of SOPs or bury your business in bureaucracy.

It's to build enough infrastructure that responsibility can genuinely move away from you.

Because delegation isn't a conversation. It's infrastructure.

And if your business still depends on you knowing things nobody else knows, you haven't created freedom.

You've created yourself a job—with more risk, more responsibility and probably much worse hours.

Listen now to discover where you may need to stop managing the person—and start fixing the process.

What if the thing stopping your business from growing isn't another strategy — but you?

In this episode, Yuliana gets radically honest about the beliefs she found running underneath her own business decisions. The control wound. The suffering belief. The fear of visibility. The identity underneath every sales resistance. And how her business has been the mirror for all of it.

This is one of those episodes you listen to twice. Once for the ideas. Once because you heard yourself in it.

In this episode:

• Why knowing what to do and actually doing it are two completely different problems
• What Yuliana discovered when she asked herself what $250,000 in a month would actually feel like
• The belief that says suffering is the receipt that proves you deserve what you receive — and how it quietly caps your growth
• Why making sales invitations can feel threatening at a level that has nothing to do with strategy
• The question that changes everything: what is my business revealing about me right now?

Take the Scaling Blindspot Audit: The patterns Yuliana talks about in this episode — Control, Performance, Receiving, Visibility — are the Four Scaling Blindspots. They run underneath your strategy and quietly cap what you're willing to receive. The audit takes a few minutes and shows you exactly which ones are most active for you right now.

👉 yulianafrancie.com/blindspot 

Women now start roughly half of all new businesses, and applications are climbing sharply. A large share of that is senior women walking out of corporate, and almost no one prepares them for the first 12 months. 

Yuliana Francie spent 25 years as a CPA and corporate strategist, managing a $450 million business and negotiating $1.8 billion in tender deals. Then she opened a skin clinic and spent three weeks deciding whether to spend a few thousand dollars on marketing. 

Nothing about her capability had changed. Something else had. 

In this episode: 

• Why the business stops being a business and becomes a mirror
• The two-founder test: same launch, same result, completely different next move
• What the research says about why high performers are the most exposed, not the least
• Why hiring a mentor was an identity decision, not a strategy one
• Validation leadership, and what replaces it

One question to leave with: what job have you unknowingly given your business?
 
Businesses are designed to create value. They were never designed to validate yours.
 

What if the biggest thing holding back your next level isn't your strategy…

…but the identity that built your success?

In this deeply personal episode, I share one of the most important insights I've learned after 25 years in business, corporate strategy, and my own journey of healing.

We often believe success comes from doing more.

Learning more.

Working harder.

Finding the next strategy.

But what if your greatest strength has quietly become your greatest ceiling?

Together we'll explore:

✨ Why successful women unknowingly wear "masks" that once protected them
 ✨ The Good Girl, The Achiever, The Responsible One & The Strong Independent Woman
 ✨ How hyper-independence becomes a hidden identity ceiling
 ✨ Why strategy stops working when your identity hasn't caught up
 ✨ The real meaning of Embody → Elevate → Expand
 ✨ The butterfly metaphor that changed how I see transformation forever
 ✨ Why every breakthrough begins by honouring—not rejecting—the woman who got you here

This isn't another conversation about mindset.

It's about recognising the version of yourself that built your success… and having the courage to outgrow her.

Because every season of life gives us a mask.

Every season of growth asks us to crack one.

Why high-achieving women abandon themselves, and how attachment theory explains it

What if the very qualities that made you successful are the same qualities keeping you disconnected from yourself?

For many high-achieving women, independence is celebrated. You're the capable one. The dependable one. The woman who always finds a way. You build the business, lead the team, hold the family together, and carry responsibilities that most people wouldn't dare take on.

But beneath that strength lies a question few women ever ask:

Is this really freedom… or is it survival?

In this episode, I explore the hidden cost of hyper-independence and how attachment theory offers a powerful lens for understanding why so many successful women struggle to receive support, set boundaries, rest without guilt, or feel truly fulfilled despite their achievements.

This isn't a conversation about blame or labels.

It's a conversation about awareness.

Together we'll explore:

• Why hyper-independence is often an adaptation—not a personality trait.
• How early attachment experiences can shape the way we lead, love, achieve, and receive.
• The four attachment patterns and how they commonly show up in ambitious women.
• Why people-pleasing, perfectionism, over-functioning, and emotional self-reliance are often survival strategies rather than character traits.
• The hidden relationship between self-abandonment and burnout.
• Why success starts to feel heavy when it's built from a version of you that no longer fits.
• What it truly means to move from survival to sovereignty.

What if the success you've been chasing was never meant to make you feel whole?

In this deeply personal episode, Yuliana Francie shares her journey from a small village in Indonesia to negotiating billion-dollar deals and building successful businesses—only to discover that achievement and fulfilment are not the same thing.

Many high-achieving women spend their lives proving their worth through performance, productivity, and perfection. But beneath the accolades often lies a deeper question:

"Is this really it?"

In this episode, you'll discover:

• Why success can still leave you feeling empty
• The childhood conditioning that teaches us to pursue safety over alignment
• How hyper-independence becomes a survival strategy disguised as strength
• The difference between achievement and authentic fulfilment
• Why the identity that helped you survive may be limiting your ability to receive love, support, ease, and abundance
• The three-step process: Embody. Elevate. Expand.

Yuliana explores how many women unconsciously earn belonging through achievement and how true transformation begins when we stop asking, "What do I need to do to be enough?" and start asking, "Who was I born to be?"

As Carl Jung said, "The privilege of a lifetime is to become who you truly are."

If you've built a successful life but still feel like something is missing, this episode is an invitation to stop performing for acceptance, release the pressure of proving, and reconnect with the woman you've always been beneath the conditioning.

Because your next level isn't asking you to become more impressive.

It's asking you to become more yourself.

Stop proving.

Start becoming.

Start now at yulianafrancie.com/embody

You are not looking for more information.

You are recognizing yourself.

In this deeply confronting episode, Yuliana Francie explores the hidden identity pattern beneath the exhaustion, heaviness, and emotional disconnection many high-achieving women quietly carry — even after building outward success.

This conversation goes beyond burnout, productivity, or time management.

Because the real issue is often not operational.

It is identity.

Drawing from her own experience navigating corporate leadership, high-level negotiations, hyper-independence, and emotional over-functioning, Yuliana unpacks the invisible survival code many successful women unconsciously build their lives from:

• worth must be earned
• strength is endurance
• receiving is unsafe
• needing support is dangerous

And while that identity may create achievement…

it often blocks the very things success is meant to give:
peace,
rest,
love,
support,
fulfillment,
ease,
and emotional safety.

In this episode, you’ll learn:

• why success can start feeling emotionally heavy
• the difference between burnout and identity misalignment
• the “11pm moment” many high-achieving women experience privately
• why understanding the pattern intellectually is rarely enough to change it
• how hyper-independence shapes relationships, leadership, and self-worth
• why embodiment changes everything

This episode is not about becoming less ambitious.

It is about no longer building your life from survival.

Because the next level of your life may not require more force.

It may require becoming safe enough…
to receive differently.

What if the reason success feels heavy has nothing to do with ambition — and everything to do with the identity carrying it?

In this deeply personal episode, Yuliana Francie explores the hidden emotional patterns many high-achieving women quietly live inside: hyper-independence, over-functioning, emotional exhaustion, and the inability to fully receive support, rest, love, or ease without guilt.

Drawing from her upbringing in a hard-working Chinese family, her decades navigating corporate leadership and high-level negotiations, and her own experience with burnout and emotional disconnection, Yuliana shares the realization that changed her life:

The same identity helping her achieve…
was also preventing her from receiving.

This episode unpacks:

• why so many successful women secretly feel emotionally exhausted
• the hidden cost of constantly “holding everything together”
• how survival-based identities shape leadership, relationships, and self-worth
• why hyper-independence often disconnects women from intimacy and support
• the emotional difference between performance and embodiment
• why “the woman who cannot receive love cannot fully receive life”

You’ll also hear a deeper conversation around nervous system safety, emotional alignment, and why success eventually becomes unsustainable when it is built from self-abandonment rather than embodiment.

This is not a conversation about doing less or becoming less ambitious.

It is a conversation about no longer forcing what your nervous system was never designed to carry alone.

Because maybe the next level of your life is not asking you to become more impressive.

Maybe it’s asking you to become more honest and in alignment with your truths.

For many high-achieving women, the idea of “effortless success” feels almost offensive.

Because we were taught that success comes through endurance.

Work harder.
Carry more.
Need less.
Keep going.

In this deeply personal episode, Yuliana Francie shares the realization that changed her life: what if exhaustion was never the price of success — but the symptom of building from an identity that no longer fits?

Drawing from her upbringing in a hard-working Chinese family, her years navigating corporate leadership and billion-dollar negotiations, and her own experience with burnout and hyper-independence, Yuliana explores the hidden survival identity many successful women unknowingly build their lives from.

This conversation unpacks:

• why so many capable women feel emotionally exhausted despite outward success
• how hyper-independence disconnects us from love, support, rest, and fulfillment
• the hidden cost of constantly performing strength
• why embodiment is not a trend, but a deeper alignment with how we live and lead
• how success begins to feel lighter when it is no longer carried by survival

You’ll also hear powerful reflections on identity, receiving, nervous system safety, and the emotional patterns beneath ambition — including why “the woman who cannot receive love cannot fully receive life.”

This episode is an invitation to stop asking:
“How can I push harder?”

And start asking:
“What version of me is building this life?”

Because maybe the next level of your life is not asking you to become more impressive.

Maybe it’s asking you to become more honest.

This is a special episode.

On the same day my book was released, my father passed away.

Two defining moments, one ending, one beginning.

And in between them, a realization I can’t ignore:

A life unlived doesn’t disappear. It becomes regret.

In this episode, I reflect on:

•  The complexity of losing someone you were never fully connected to 
•  The weight of words left unspoken 
•  The quiet truth that most people aren’t running out of time—they’re delaying what matters

What are you still holding back?
What are you waiting to say, choose, or become?

Because the time isn’t later.

It’s now.

What if scaling your business wasn’t about pushing harder… but learning how to receive differently?

In this episode of The Affluent CEO Show, I’m joined by Chelsea Norton, a somatic therapy and embodiment coach, for a powerful conversation on the shift from overgiving to overflow.

Because most women don’t have an offer problem. They have an embodiment gap.

We’ve been conditioned to:

•  over-deliver
• over-prove
• over-function

…believing that more effort equals more results.

But real expansion doesn’t come from force.
It comes from alignment.

This conversation explores what happens when you stop operating from pressure—and start leading from presence.

You’ve done the courses.
You’ve followed the strategies.
You’ve refined, optimised, and executed. 

So why does it still feel… off? 

In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy. 

After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau: 

It’s not strategy. It’s identity. 

This episode explores: 

•  Why strategy is no longer your bottleneck 
•  The hidden cost of overthinking and over-refining 
•  How burnout is a symptom—not the problem 
•  The shift from performing to embodying 
•  Why your business will only grow to your level of consciousness 

If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns…
 
This is your turning point.
 
Because your next level isn’t built by doing more.
It's built by becoming more.
 
→ Start your next level: yulianafrancie.com/embody
 

What if the products you trust to heal you… are quietly harming you?

In this episode of The Affluent CEO Show, I sit down with Jodi Scott, founder of Green Goo, to explore the intersection of health, consciousness, and entrepreneurship — and why true innovation often begins with questioning the “normal.”

Jodi’s journey didn’t start in business.
It started in the medical world — studying health psychology and working alongside physicians to improve how we understand healing.

But everything shifted in a moment of awareness.

Pregnant. Conscious. Living clean.
Yet surrounded by products filled with ingredients she wouldn’t knowingly put in her body.

That moment sparked a mission:
To reinvent first aid using plant-based, effective, and truly safe solutions.

This conversation goes deeper than products.

We explore:

•  The hidden toxicity in everyday “health” products 
•  The gap between traditional medicine and holistic healing 
•  How questioning the system leads to true innovation 
•  Building a purpose-led business rooted in integrity 
•  The power of listening to your inner knowing — even when it disrupts the norm 

This is not just about skincare or first aid.
It’s about reclaiming sovereignty over your body, your choices, and your business.

If you’re a woman building wealth, impact, and legacy — this episode will shift how you think about what you consume… and what you create.

Ready to go deeper into Jodi’s world and explore her work?
→ Visit her special collaborative page here:
yulianafrancie.com/greengoo

In this final episode of the Embody. Elevate. Expand. series, Yuliana Francie takes you beyond success… and into legacy.

Not the kind measured by followers, revenue, or recognition.
But the kind that lives on in people, in patterns, and in possibilities long after you’re gone.

Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes what legacy truly means.

This episode is a powerful invitation to shift from building for visibility… to building something that moves without you.

Because legacy isn’t about being remembered.
It’s about what continues because you existed.

🧠 Key Takeaways

•  Visibility without multiplication is just performance 
•  People don’t connect with perfection—they connect with truth 
•  Legacy is not what you leave to people, but what you awaken in them 
•  If everything depends on you… you don’t have a business, you have a dependency 
•  Movements—not audiences—are what create generational impact

⚡ The Question That Changes Everything

What are you deciding?

Not what you’re learning.
 Not what you understand.

What are you deciding to become?

What happens when life forces you to confront your own mortality—unexpectedly, brutally, and without warning?

In this powerful episode, Yuliana sits down with Sharon Morrish, a woman whose life was radically transformed after surviving a ruptured brain aneurysm. From waking up in ICU on life support to discovering she had unknowingly written a goodbye letter to her family, Sharon’s story is a profound reminder that life is both fragile and deeply meaningful.

But this isn’t just a story of survival—it’s a story of awakening.

Sharon shares how that moment became the catalyst for her philosophy: “Your life, your rules.” She dives into the mindset shift that moved her from unconscious living to intentional living—where gratitude is no longer a cliché, but a daily discipline that rewires the brain and reclaims your power.

Together, Yuliana and Sharon explore:

•  Why high-achieving women often burn out while caring for everyone else 
•  The hidden cost of living by default instead of design 
•  How to train your mind to shift from negative bias to empowered thinking 
•  What it truly means to live life on your terms—without waiting for a wake-up call 

This episode will challenge you to stop postponing your life and start choosing it—fully, boldly, and unapologetically.

Why Copying Another Woman’s Blueprint Will Keep You Stuck Forever

If Episode One cracked open the illusion… this episode rewires the truth.

Because the problem was never your strategy.

It was the identity driving it.

In this second instalment of the Book Launch Series, Yuliana Francie takes you deeper into the ELEVATE phase of Identity-Led Scaling™—where you stop borrowing blueprints and start building from your own design.

If you’ve ever felt like:

• You’re doing everything right… but something still isn’t working
• You’ve invested in courses, coaches, and strategies that only worked temporarily
• You keep rebuilding your business every 18–24 months

This episode will land hard—in the best way.

✧ Ready to Go Deeper?

Inside Yuliana’s new book Embody. Elevate. Expand., you’ll find:

• The full Leadership Archetype framework
• Aligned revenue models + pricing strategies
• The Scaling Readiness Diagnostic
• AI-powered journaling companion

👉 Access the book + bonus bundle here: https://yulianafrancie.com/embody

In this episode of The Affluent CEO Show, Yuliana Francie sits down with publicity expert Kate Engler, creator of the Meet the Press Masterclass, to unpack how entrepreneurs can generate powerful media coverage without relying on expensive PR agencies.

Kate shares how business owners can become their own publicist by understanding what journalists actually want, crafting stories that go beyond self-promotion, and positioning themselves as experts with relevant, timely insights. Together, Yuliana and Kate explore the difference between paid media and earned publicity, why media credibility matters, and how to make PR work as a true business growth strategy rather than just a visibility play.

They also dive into practical topics including how to start building relationships with journalists, how to use newsjacking effectively, what to do in a PR crisis, and why having the right backend funnel is essential if you want media exposure to convert into real leads and revenue.

This conversation is packed with practical wisdom for female entrepreneurs who want to amplify their message, grow their authority, and turn visibility into business results.

In this powerful opening episode of the book launch series, Yuliana Francie reveals the hidden reason so many brilliant, driven women feel stuck in their business growth — even after trying every strategy, funnel, and marketing tactic available. 

Podcast_EP1_IdentityCeiling 

What if the problem was never your strategy? 

What if the real ceiling is your identity? 

Drawing from over 25 years as a CPA, corporate strategist, and business mentor, Yuliana explains why high-achieving entrepreneurs often unknowingly build businesses on outdated internal operating systems — identities shaped by survival, performance, and external validation. 

And no matter how good the strategy is, new software cannot run on an old operating system. 

In this episode, Yuliana breaks down the deeper architecture behind sustainable success and introduces the foundational concept from her new book Embody. Elevate. Expand. 

You’ll discover why scaling a business without evolving your identity often leads to burnout, frustration, and the feeling of constantly pushing uphill. 

More importantly, you’ll learn how to begin shifting into a level of leadership where success flows from alignment rather than effort. 

In this episode of The Affluent CEO Show, Yuliana Francie sits down with Dr. Chantal Lunderville from Orange County, California — a former physician who walked away from the traditional medical path after years of intense training and burnout.

After investing over a decade in education and accumulating significant student debt, Dr. Chantal found herself deeply questioning the life she had worked so hard to build. Despite being passionate about women’s health, she realized she was advising patients to live healthy, balanced lives while she herself was exhausted, skipping meals, and running on empty.

At 33, she made a courageous decision: to step away from the path everyone expected her to follow and begin creating a life aligned with her values, health, and vision for the future.

In this powerful conversation, Dr. Chantal shares the moment she chose herself, the fears that came with leaving a prestigious medical fellowship, and how she began building a business from the ground up while redefining what success truly meant for her.

This episode is a reminder that success is not about following someone else’s checklist — it’s about discovering your own North Star and having the courage to design a life around it.

In this episode of The Affluent CEO Show, Yuliana sits down with Marina Ivanov, founder of Apex Transit Solutions, to explore what it truly means to own your power — especially as a woman leading in a traditionally male-dominated industry.

Yuliana opens with a deeply personal reflection from her corporate years in supply chain logistics, sharing the moment she realized she was the only woman in a room of eleven men — a wake-up call that ultimately changed the trajectory of her life.

Marina shares her journey of building Apex Transit, navigating fear, visibility, and self-doubt, and the courageous decision to stop playing small. Together, they unpack the invisible barriers women often face in leadership, from shrinking themselves in business conversations to hiding behind others’ names, and how reclaiming sovereignty becomes the gateway to real impact.

This conversation is a powerful reminder that leadership isn’t about performance — it’s about presence. It’s about stepping into your authority, trusting your voice, and recognizing that the power to create your life already lives within you.

Marina leaves listeners with a moving message: every dream carries purpose, and when you choose to fully own your power, you don’t just change your own world — you create ripple effects that transform communities, teams, and lives.

In this powerful episode, Yuliana Francie declares the symbolic death of hustle culture and invites listeners into a new paradigm of success rooted in sovereignty, embodiment, and alignment.

Sharing her personal journey from high-achieving burnout to identity-led expansion, Yuliana explores why strategy alone isn’t enough — and how hustle conditioning, metric obsession, and over-functioning keep women trapped in survival mode.

You’ll discover why your nervous system sets your revenue ceiling, how to shift from operator to orchestrator, and what it truly means to build success without self-abandonment.

This episode introduces Yuliana’s Embody. Elevate. Expand. framework and marks the beginning of a global activation centered on women supporting women.

If you’re ready to redefine success on your own terms, this conversation is for you.

Download the first two chapters of Embody. Elevate. Expand. free at join.yulianafrancie.com/book

In this powerful episode of The Affluent CEO Show, Yuliana sits down with Simone Boer for a deeply honest conversation about what happens when high-achieving women reach a crossroads in business and life.

If you’ve ever felt overwhelmed by everything on your plate… questioned whether you still love what you’re building… or struggled with the belief that you’re not doing enough — this episode is for you.

Simone shares her journey from corporate life into entrepreneurship, and how she consciously re-engineered her business around freedom, family, and fulfillment — including her bold belief that the less she works, the more she earns.

Together, Yuliana and Simone unpack:

✨ How to redesign your business around your ideal life (not the other way around)
✨ Why your beliefs quietly shape your income, energy, and capacity
✨ The hidden ways high achievers sabotage themselves (procrastination, overloading, analysis paralysis)
✨ A simple “plate exercise” to identify what’s truly serving you — and what’s not
✨ How to apply a powerful version of Pareto’s Law: finding the 4% that creates 64% of your results
✨ Knowing when it’s time to pivot, pause, or simplify — without making it mean you’ve failed
✨ Why chasing too many goals at once keeps you stuck (and how to build momentum with one focused priority)
✨ Letting go of the “I’m not good enough” story by lightening your load and asking for support
✨ Practical strategies for managing timelines, energy, and expectations as a driven woman building multiple visions
✨ And Simone’s beautiful reminder: stay true to yourself — your heart never leads you wrong

This conversation is packed with grounded mindset shifts and practical tools you can implement immediately — especially if you’re navigating burnout, expansion, or a season of change.

In this episode of The Affluent CEO Show, Yuliana is joined by Melissa Ng (New York), founder of Malu Journey, for an honest conversation about high-achieving women who look successful on paper, but feel exhausted, anxious, and never “enough” inside.

Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output, glorify hustle, and chase approval through achievement. Melissa shares her turning point after motherhood, postpartum depression, and layoffs—despite being a top-performing global partner—when her identity cracked and she realised her mantra had been: “If I can, I must.”

They explore why coaching alone can sometimes bypass the root cause, and why true transformation requires inner work first—healing identity, nervous system patterns, family scripts, and self-worth—before setting new goals. Melissa explains how Maloo Journey integrates therapy modalities and coaching to help women stop compartmentalising their healing and start building a life rooted in alignment.

The episode closes with a powerful reminder: it’s never too late to choose yourself—and change can start with one small micro-move today.

If you’re a solopreneur who’s grown “the business baby” with your own hands, delegation can feel terrifying—like everything will fall apart the moment you let go. In this episode of The Affluent CEO Show, Yuliana Francie sits down with Lisa Morey, founder of Mint Agency, to unpack what it really takes to scale sustainably: processes, procedures, and programs.

Lisa shares how her passion for building happy, structured workplaces turned into a business during COVID, and why most entrepreneurs don’t need more hustle—they need a centralised system, clear expectations, and a team that can actually follow a repeatable workflow. You’ll learn why “leading by example” is non-negotiable, how to avoid constantly changing the rules, and how tools like a CRM can save hours of wasted time and prevent staff from being set up to fail.

If you’ve been resisting structure because you think it will take away your freedom—this episode will reframe that: the right systems create freedom.

What if the numbers you’ve been avoiding are actually the key to your freedom?

In this powerful and soul-stirring episode of The Affluent CEO Show, Yuliana Francie sits down with CPA, entrepreneur, and transformational guide Nancy Benet for an honest conversation about business numbers, personal responsibility, energetics, and what effortless success really looks like.

Nancy shares her extraordinary journey—from five failed businesses, $650,000 in debt, divorce, and raising four children with almost nothing… to building a multi-million-dollar CPA firm, owning commercial property, and creating a deeply fulfilling life on her own terms.

This episode is a reminder that success isn’t just about hustle or manifestation alone—it’s about the integration of numbers, mindset, and energy.

✨ In This Episode, You’ll Learn:

• Why numbers are the heartbeat of your business—and how they quietly tell the truth about where you’re going
• The moment Nancy stopped being a victim and took radical responsibility for her life
• How to use financial data not for judgment, but for clarity, alignment, and better life decisions
• Why avoiding your numbers keeps you stuck—and how the right advisor can “paint the picture” for you
• The real relationship between logic and energetics in business
• Nancy’s simple but powerful 4-step framework for effortless success:
  1. Intend what you truly want
  2. Manage your state through gratitude
  3. Take small, consistent baby steps
  4. Release control and allow support
• How to embed spirituality into everyday business decisions—without losing practicality
• A powerful reminder for every female entrepreneur: you are not stuck, and you are far more powerful than you think

💭 Key Takeaway:

Success is not a destination—it’s the journey of becoming who you truly are.
 When you stop resisting, stop blaming, and start trusting both the numbers and your inner guidance, business can become calm, meaningful, and expansive.

In this episode, Yuliana sits down with scaling coach Sarah Dumas, who has helped grow 10 companies from $30M to $1B. Sarah breaks down why many women entrepreneurs get stuck not because they lack tactics, but because they’ve over-complicated their business—and their nervous system can’t yet hold the next level.

You’ll hear how hustle creates a revenue rollercoaster, what it means to become the version of you who can hold 7–8 figures, and Sarah’s practical take on “work-life balance” through a family-first business model. She also shares the simple “be–do–have” framework (and a relatable gym-resolution example) to explain why identity work is not fluff—it’s the foundation for sustainable growth.

In this episode, we cover:

• Why strategy isn’t the real bottleneck (and how over-strategizing creates confusion)
• Nervous system regulation + money capacity (why income can feel like a rollercoaster)
• The shift from hustling for success to becoming the success
• A family-first approach to scaling without guilt
• Identity work using the “be–do–have” model

Want it even shorter (like 2–3 lines for Spotify), or do you want a punchier version with a stronger hook?

In this episode of The Affluent CEO Show, Yuliana Francie speaks with Julie Matzen, a marketing veteran with 27+ years of experience and the founder of Borderline—a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency.

Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads.

This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money.

In This Episode

• Why Borderline was created and who it’s for
• The truth about investor money vs. bootstrapping
• Why marketing starts with story, not ads
• How to think about funnels, customer experience, and retention
• The biggest mindset shift when leaving corporate life

 Connect with Julie Matzen on https://www.instagram.com/the.boarderline/

In this episode of The Affluent CEO, Yuliana sits down with Anni Eza, a co-founder of Seeds of Bliss, a healer for high-achieving women and leaders who are ready to slow down, reconnect with their truth, and build a life and business that feel truly aligned.

Anni shares the story behind Seeds of Bliss, the movement she co-founded with her husband to support humans in remembering that they deserve a happy, healthy, and fully expressed life. She speaks to the reality of burnout in powerful women, why linear, masculine productivity doesn’t work for cyclical beings, and how slowing down can actually increase productivity, clarity, and fulfilment.

You’ll hear about her 3-stage process for transformation:

• Radical Acceptance – getting honest about where you are without guilt.
• Inner Gardening – dismantling conditioning from family, society, and the workplace.
• Crafting a New Reality – rebuilding your life and work around your true needs, gifts, and values.

Anni also redefines soulful success as the bridge between your natural gifts and what you offer the world — creating both financial freedom and the freedom to be who you really are.

In this episode, Yuliana sits down with Kristin-Marie, founder of KMP Consulting and fractional COO, to talk about what really scales a business—and what quietly breaks it. From building Goldman-level operations inside growing companies to navigating a rare, aggressive breast cancer diagnosis, KP shares how systems, leadership, and legacy all collide.

You’ll hear:

• Why most founders stay “indispensable” and accidentally cap their own growth
• The hidden cost of avoiding your numbers—and how simple dashboards change everything
• How Christine rebuilt her business mid-chemo and finally stepped out from behind her clients
• What it means to lead “from any seat” and ask for help without losing your power
• The reminder every woman leader needs: too late does not exist if you’re still breathing

In this episode of The Affluent CEO Show, Yuliana sits down with relationship coach Rachel Rose to talk about what it really means for high-achieving women to be met in love — without shrinking, settling, or sacrificing their ambition.

Rachel shares her story of calling off an “ideal on paper” engagement, redefining her work, and claiming a new standard of romantic abundance rooted in feminine power, authenticity, and self-worth.

🔑 In this episode, we explore:

• Why “non-toxic” and “okay on paper” still isn’t true alignment
• How high-achieving women unconsciously over-lean into masculine energy
• What it means to date your worth, not your wound and call in a provider-style, emotionally attuned partner
• How authentic relationships become a catalyst for wealth, purpose, and expansion

In this soulful conversation, Yuliana sits down with global change expert, author, and speaker Ariane de Bonvoisin to unpack what it really takes to navigate life transitions — from leaving a prestigious corporate career and breaking off an engagement, to building a purpose-led body of work grounded in service, intuition, and spirit.

From New York City to Sydney, Switzerland, and Cape Town, Ariane has lived as a true “global soul.” After years of doing what was expected — climbing the corporate ladder, leading a $500M venture fund, collecting all the right titles — her inner life kept whispering: “This ladder isn’t yours.” That whisper turned into a wake-up call that changed everything.

In this episode, Ariane shares powerful insights from interviewing over 1,000 people for her book The First 30 Days and distills what makes some people truly good at change. She reveals the “change guarantee,” why your body is the most honest advisor you have, and how your spiritual life is not separate from your role as a CEO, founder, or leader — it’s the next frontier of leadership.

If you’ve ever felt the inner nudge to leave what looks “successful” on the outside, or you’re navigating a big personal or professional transition, this conversation will land like a deep exhale.

In this episode of The Affluent CEO Show, host Yuliana Francie sits down with Paige Arnof-Fenn, the powerhouse behind Mavens & Moguls, a global branding and marketing firm helping companies find the right words and images to tell their story — and sell faster.

Together, they dive deep into one of the most underestimated success secrets in business: your personal brand.

From her early days leading marketing at giants like Coca-Cola and Procter & Gamble to launching her own firm post-9/11, Paige shares powerful lessons every entrepreneur needs to hear — especially in a world where your digital presence is your first impression.

💎 In this conversation, you’ll discover:

• Why your story is your strongest business asset — and how to tell it authentically.
• The LinkedIn essentials that instantly boost your credibility.
• How to avoid the “generic AI trap” and stand out in a sea of sameness.
• Why saying no to misaligned clients opens the door to true abundance and alignment.
• The golden rule of branding: consistency builds trust — and trust builds empires.

With her signature warmth and wit, Yuliana also shares a relatable story about using LinkedIn for a little “personal due diligence” — proving that authenticity and awareness matter in every relationship, business or personal.

✨ This episode is your invitation to own your narrative, refine your online presence, and step into visibility as the brand you already are.

🎧 Listen now to learn how to turn your backstory into your brand advantage — and make the market remember your name.

In this heart-opening and deeply conscious conversation, Yuliana sits down with Cathy Dimarchos, founder of Solutions2You, a social enterprise that’s redefining what it means to build a business with purpose, ethics, and humanity.

Cathy shares how her 40-year background in finance and psychotherapy led her to create a movement that merges profitability with positive social impact. Through her work in Africa, from financial literacy and leadership programs in Tanzania and Malawi to empowering youth to become change-makers, she demonstrates how one person’s vision can create a global ripple effect.

Together, Yuliana and Cathy explore the essence of legacy, integrity, and conscious leadership — and what it truly takes to build a business that nourishes both the soul and society. They unpack powerful truths around success, ego, and identity, revealing why letting go of who we were told to be is the real key to becoming who we are meant to be.

In this inspiring episode, Yuliana sits down with Emma Lovell, the Blaisure Coach—a woman redefining what it means to blend business, leisure, and self-care into one harmonious life.

Emma’s story began 15 years ago when a back injury became the catalyst for change. Determined to design life on her own terms, she launched her business at just 22 and made a commitment to never give up her love of travel. What started as a dream of freedom evolved into a philosophy—and a movement—she now calls Blaisure: the art of merging business, leisure, and self-care so you can live a life you love now, not “someday.”

Together, Yuliana and Emma unpack what it really means to work from anywhere while staying grounded in wellbeing. They discuss:

• The myth of work-life balance (and why Emma prefers harmony).
• How multiple income streams can create more freedom and flow.
• The mindset shift from earning your rest to choosing your rest.
• Why receiving abundance often feels uncomfortable for high-achieving women.
• The magic of retreats—and how time, space, and intention can change your life.

Emma also shares her approach to creating profitable, soul-aligned retreats through her company Rest & Receive, helping others blend travel, transformation, and business in ways that are truly sustainable.

Her closing message is one every entrepreneur needs to hear:

🎧 Tune in to learn how to weave purpose, pleasure, and profit into a business that feels like freedom.

In this episode of The Affluent CEO Show, I sit down with the inspiring Melissa Schneider, founder of Home Innovation, who shares her powerful journey of reinvention—from yoga teacher to interior designer and home renovator.

Melissa opens up about the pivotal moment during COVID when her thriving yoga studio came to a halt, forcing her to pivot into an entirely new field. What started as flipping homes alongside her husband turned into a passion-fueled design business that now blends creativity, intuition, and the art of helping people transform their living spaces.

We dive into:
 ✨ How her yoga background continues to shape the way she connects with clients, builds trust, and navigates challenges.
 ✨ The biggest lessons she learned when a $10,000 mistake nearly made her give up—and why she now calls it one of her greatest blessings.
 ✨ The dance between logic and intuition in business decisions—and why ignoring intuition often comes at a cost.
 ✨ How Melissa weaves spirituality unapologetically into her business culture, including grounding rituals and meditation practices with her team.
 ✨ Why she believes true leadership comes from aligning with soul purpose and bringing out the best in others.

Melissa leaves us with a beautiful reminder: “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt.

This conversation is both grounding and inspiring—a must-listen if you’re navigating your own “big turn” and seeking courage to follow your intuition in business and life.

In this episode, I sit down with Isabella Loneragan, a powerhouse in the skin health space whose journey proves that passion, persistence, and practice can transform not just a career—but lives. 

Isabella started in 2007 as a mature-age beauty student in South Africa, running facials from a spare room in her home. Her curiosity and love for skin led her into the world of dermatology, where she spent five years learning directly in consulting rooms alongside top doctors. While she absorbed priceless knowledge, she realized the medical model felt too transactional—patients left with prescriptions but not the connection or care they craved. 

That insight became the foundation for her first business, The Dermal Diary. With a reputation for results, clients quickly followed her, and soon she was treating serious skin conditions through touch-based therapies rather than medication. Her journey took her to Paris, where she mastered advanced buccal facial massage, later trademarking her own method, The Intrinsic Facial. 

Today, Isabella runs clinics in Sydney and Bowral, leads a thriving skincare brand, and trains therapists worldwide through her education programs. She has taught over 300 practitioners to guide them on the path to mastery. 

Beyond technique, Isabella opens up about mindset, imposter syndrome, and the reality of carrying the financial weight of her family while working alongside her husband. She shares how clear roles, mutual respect, and low ego make their partnership thrive—both in business and at home. 

Her story is one of resilience, reinvention, and relentless upskilling. Whether she’s reducing acne for a model whose career depends on it or empowering a therapist to master her signature facial, Isabella’s mission is clear: to connect, to heal, and to help others believe in themselves. 

👉 Tune in to hear how skin health, entrepreneurship, and personal growth intertwine—and walk away inspired to invest in your craft, trust your vision, and never stop learning. 5

Most buyers think they have to do it all alone—weekend opens, kids in tow, second-guessing every decision. Today, Bernadette Cilia, founder of BMC Buyers Agency, shows us how a values-led buyer’s advocate can protect your heart and your numbers—so you buy with clarity, not chaos. We unpack the mindset shifts, practical checklists, and negotiation guardrails that help everyday Australians purchase well in any market. 

About our guest
Bernadette is a Sydney-based buyer’s agent on a mission to make professional support accessible beyond the ultra-premium end of town. After a career in hospitality management and higher education operations, she pivoted into real estate to champion the “underdog” buyer—families, first-home buyers, and investors who need clear strategy, not sales spin.  

In this episode 

• Why buyer’s agents exist (and who they really help)—and why sellers shouldn’t be the only ones with professional representation.
• Emotions vs. numbers: how to value a property, set a clear “tap-out” point, and avoid the “emotional tax.”
• Owner-occupier vs. investor decisions: different lenses, different limits.
• Sydney market realities: construction quality, strata risks, and why a strong team matters.
• Done-with-you support: Bernadette’s Your Secret Weapon coaching—strategy, checklists, valuations, negotiations, and templates.
• Motherhood & entrepreneurship: the messy middle, sustainable boundaries, and the power of a supportive partner and community.

In this episode of The Affluent CEO Show, Yuliana sits down with Cassandra Cadorin, award-winning business operator and founder of Can Ticket App, a revolutionary system designed to help businesses stop leaking profit through inefficient workflows. 

Cassandra brings nearly two decades of global marketing agency experience and shares how burnout, time leakage, and endless tech tools inspired her to create a smarter way to manage operations. She dives deep into: 

• The hidden profit leaks in your business—why software subscriptions and scattered systems cost more than you realise.
• Burnout vs. balance, why scaling without scalable systems leads to collapse, not growth.
• Time tracking truths, the unpopular opinion that measuring time isn’t just about accountability, but profitability.
• The first step to fixing inefficiency, how analysing your P&L can uncover thousands in wasted spend.
• Her journey from “accidental entrepreneur” to pitching Can Ticket in Paris, winning global attention, and now preparing to present to 3,000 agencies in the Philippines.

Cassandra also redefines soulful success, sharing how building a profitable and values-driven company allows her to leave work early, pick up her son for ice cream, and provide for not just her 12 staff but their families as well.

If you’ve ever felt buried under too many tools, burned out from inefficiency, or frustrated by profit that doesn’t match your effort, this episode will open your eyes to where your business may be quietly bleeding money, and how to stop it.

Listen in to discover how systemising your business isn’t just about saving time, it’s about saving your bottom line.
 

Scaling a business isn’t about adding more to your plate — it’s about becoming the woman who creates 10× impact with less effort. Yet, too many high-achieving entrepreneurs get caught in what I call “The Mind Trap.” 

In this episode, I unpack:
 ✨ Why chasing 2× growth by working harder keeps you stuck in cycles of exhaustion
 ✨ How busyness gets confused with progress — and why that illusion kills true scaling
 ✨ The missing link most strategies overlook: identity and energetic embodiment
 ✨ How shifting out of the Mind Trap unlocks longevity, freedom, and exponential growth 

The truth? Strategy alone won’t take you to your next level. Your new identity will. 

If you’re ready to stop grinding for short-term wins and start building sustainable, soul-aligned success, this episode will give you the clarity (and the permission) to step into your next level. 

In this episode, I sit down with Adriana Brusi — powerhouse entrepreneur, event strategist, and founder of Crowds Now, a platform transforming the way brands build trust, visibility, and sales. 

From becoming Hong Kong’s youngest director at just 16, to managing high-profile events and leading marketing campaigns across Australia, Adriana has spent decades mastering the art of attracting the right audience. But when COVID hit, she saw small businesses struggling — not from lack of effort, but from trying to buy attention instead of building trust. 

We dive into: 

• Why social proof is the ultimate currency in today’s digital economy.
• How Crowds Now connects everyday people with brands they genuinely love — creating authentic advocacy while giving them an income stream.
• The emotional psychology behind why people follow the crowd (and how to make your brand the one they flock to).
• The importance of ikigai in building a business that’s profitable and purposeful.
• Why money doesn’t change you — it amplifies who you already are.

Adriana’s mission goes beyond profit: she’s on a mission to help businesses rise while empowering individuals to keep their lights on and food on the table. This conversation is equal parts strategy, inspiration, and real talk for anyone ready to create genuine brand impact.
 
🔗 Listen now to learn how to turn your audience into a loyal, excited crowd , without wasting money on ads that don’t convert.
 

In this fiercely honest and soul-stirring episode of The Affluent CEO Show, Yuliana sits down with Raffy Sgroi—leadership strategist, business consultant, and President of APFACTS—to unpack two powerful words often used and misunderstood: equality and inclusivity. 

From male-dominated boardrooms to navigating cultural bias as a woman with an accent, Raffy and Yuliana open up about their personal stories of being underestimated, overlooked, and labeled—simply for showing up as women. 

Together, they dive deep into: 

🔹 Why inclusivity is more than ticking a box
 🔹 How equality means access—not just presence
 🔹 The difference between brotherhood and sisterhood in leadership dynamics
🔹 The silent bias women face in corporate spaces—and even from other women
🔹 How to challenge the system without abandoning your authenticity
🔹 The power of sisterhood and the importance of finding your tribe 

Raffy also shares how she’s transforming the Australian automotive industry from within—bringing 40% female trainees into a once-exclusionary space—and why real change starts when women sit at the front row, unapologetically. 

This is an episode for every high-achieving woman who has ever felt too much, not enough, or just plain tired of trying to belong in rooms not built for her. 

 Connect with Raffy Sgroi: 

Website:  https://sageadvice.au/ 
Instagram: https://www.instagram.com/raffy_sgroi 
LinkedIn:  https://www.linkedin.com/in/raffysgroi-sageadvice/ 

In this raw, radically inspiring episode of The Affluent CEO Show, Yuliana sits down with Saara Jamieson, founder of Cool Beans Underwear—the world’s first testicular cooling and supportive underwear registered as a medical device. 

But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year infertility journey and the heartbreaking experience of multiple miscarriages. As a former cancer researcher, she turned her scientific background and personal pain into purpose—creating a product that not only enhanced sperm health but is now revolutionising men’s health globally. 

Saara shares: 

• The emotional moment her husband created a DIY prototype on the couch
• Why sperm health is everyone’s business—and what’s not being said
• How storytelling (not stats) became her most powerful business strategy
• Her transition from scientist to CEO—and the mindset shifts it demanded
• The vital role of relationships, contractors, and honest conversations in startup growth

This conversation goes far beyond underwear. It’s about breaking taboos, believing in yourself when no one else does, and building a business that truly saves lives.
 
🔗 Connect with Saara:
 
 http://coolbeansunderwear.com 
 https://www.linkedin.com/in/saara-jamieson/ 

 📧 saara@coolbeansunderwear.com 
 

There’s a silent cost to being the capable one. 

You hit the milestones.
 You built the business.
 You became the one everyone could count on. 

But somewhere along the way, your nervous system forgot how to receive. 

In this episode, I’m pulling back the curtain on the hidden blind spot so many high-performing women carry: the over-functioning that looks like power, but is actually protection. 

This episode is a reclamation.
 
Not of your achievements, but of your ability to feel soft, supported, and safe… even as you scale.
 

In this powerful episode of The Affluent CEO Show, host Yuliana sits down with the bold and brilliant Kim Allen—CEO, construction business owner, and unapologetic advocate for women claiming their voice in male-dominated spaces. 

Kim shares how she went from being "the missus behind the scenes" to leading a thriving construction company with a team of 25, co-founded with her husband. From shifting identity in a business branded with his initials to rebranding herself as Mrs. Kim Allen, she opens up about the internal work, emotional grit, and structural boundaries required to be both feminine and firm in leadership. 

🔥 Key Highlights: 

• How Kim demanded respect in a male-dominated industry by owning her name and voice
• The mindset shift from invisible partner to empowered CEO
• Creating boundaries and self-care systems to prevent burnout
• The reality of juggling motherhood, leadership, and personal well-being
• Her message to women building businesses from scratch: start small, schedule smart, and own your growth

Whether you're building from the ground up or leading a multi-6-figure team, Kim’s story is a reminder: you don’t have to become “one of the boys” to lead powerfully—you just need to own your place at the table.

Get in touch with Kim Allen on  https://mrskimallen.com.au/ 

What happens when everything you thought mattered is stripped away in an instant? 

In this deeply moving episode of The Affluent CEO Show, I sit down with powerhouse accountant and business mentor Coco Hou, whose story will stir your soul and awaken something deep within. 

Originally from China, Coco built her life in Australia, climbed the corporate ladder, and then took a leap of faith during the GFC to start her own firm. But nothing could have prepared her for the tragedy that would shape her the most—losing her husband overnight and becoming a single mother with two young daughters, one just five months old. 

This conversation is not just about business. It’s about identity, grief, motherhood, resilience—and what it really means to rise in alignment with your soul. 

If you've ever doubted your ability to start over, lead boldly, or rise after a fall, this one is for you. 

You’re doing all the right things, but still not seeing the results you know you’re capable of? 

It’s not a strategy issue.
It’s not a motivation issue.
It’s what’s happening beneath the surface. 

In this episode of The Affluent CEO Show, I reveal the 10 most overlooked self-sabotage patterns that silently keep even high-performing women stuck and the real reasons why they’re so hard to break. 

⚠️ These patterns are sneaky.
 They wear masks like “perfectionism,” “humility,” “discipline,” and “service.”
 But what they’re really doing?
 👉 Dimming your power
 👉 Draining your energy
 👉 Delaying your next level of wealth and impact 

And maybe the most painful part?
You’ve been taught to glorify them.
To believe struggle means you’re doing it right. 

💔 “Work hard, play hard”
 💔 “No pain, no gain”
 💔 “Be humble, give more, ask less” 

But what if those were lies?
What if your ease was your edge?
What if your business was never meant to prove your worth, but to express your truth? 

🧠 In this episode, you’ll learn:
 • The unconscious beliefs running the show behind your hustle
 • Why traditional advice reinforces burnout cycles
 • How to shift from self-sabotage into self-leadership
 • The role of identity, feminine energy, and soul remembrance in scaling 

💌 PLUS - I’m gifting 5 complimentary Soul Strategy Breakthrough Sessions (valued at $5K) to listeners ready to reclaim their power and scale with alignment, not burnout. 

✨ To apply:
 Send an email to help@yulianafrancie.com with the subject line “Soul Strategy Breakthrough” and tell me why you’re ready for your next chapter. 

In this inspiring episode of The Affluent CEO Show, Yuliana sits down with Cat Harding, co-founder of PonyUp for Good—a purpose-driven social enterprise that’s transformed over one million pieces of end-of-life technology into meals for people in need. 

Cat opens up about her 20+ year corporate career, the identity crisis that led her to leave a high-paying job with nothing lined up, and the pivotal moment that birthed her mission-led company. From battling imposter syndrome to navigating a late ADHD diagnosis, Cat’s journey is one of resilience, reinvention, and choosing meaning over status. 

Together, we dive into: 

• 💻 How PonyUp for Good partners with corporates to reduce landfill and feed communities
• 🚨 The real definition of failure—and how staying “safe” kept Cat stuck
• 🧠 Embracing neurodiversity and rewiring outdated beliefs around productivity
• 💚 How defining your own version of success can change everything
• 🌱 What it means to build a head and heart business model
• 🌍 The environmental impact of tech waste—and how circular economy models can change the world

Whether you’re standing at a career crossroads or craving deeper alignment in your business, Cat’s story is a beautiful reminder that it’s never too late to take the leap—and build a legacy that feeds both the planet and the soul.
 
💡 Key Quote:
 
"Failing looked like staying in a job I hated. Taking the leap was the start of truly living." — Cat Harding
 
🔗 Connect with Cat Harding:
 
https://www.linkedin.com/in/catharding/

https://www.linkedin.com/company/ponyup-for-good 

https://www.facebook.com/ponyupforgood

https://www.instagram.com/ponyupforgood 

In this powerful episode of The Affluent CEO Show, we’re deconstructing one of the most damaging lies in entrepreneurship: that more success must come with more stress, more sacrifice, and more of your soul on the line. 

If you've been hitting income milestones but secretly feel exhausted, resentful, or like you're one step away from burnout... this conversation is for you. 

I share the story of a high-achieving client who looked successful on paper—but was quietly scaling from depletion, not overflow. And I reveal the unconscious patterns that keep visionary women stuck in survival mode even while their businesses grow. 

You’ll also be introduced to my S.H.I.F.T.™ Framework, a soul-aligned strategy designed to help you scale sustainably, reclaim your time, and build a business that runs beautifully without you. 

We’ll explore:

• The Myth of More: Why revenue growth doesn’t always mean real success
• The Cost of Force: The hidden toll of scaling without systems that honor your energy
• The Sovereign Shift: How to rewire your business from strategy and soul
• The 5 pillars of the S.H.I.F.T.™ Framework that create effortless expansion

If your body is whispering yes... if you're done being the engine and ready to rise as the visionary. There’s a deeper invitation waiting.
 
💌 Book a Complimentary Clarity Call
If you’re ready to explore whether we’re the right match to co-create your next level:  Email help@yulianafrancie.com with SHIFT in the subject line.
Let’s have a spacious, soul-deep conversation about what you truly desire—and how your business can start honouring that.
 

What if the moment that broke you was also the moment that built the CEO within? 

In this soul-stirring episode of The Affluent CEO Show, Yuliana sits down with tech entrepreneur and expansion strategist Sundee Williams, who opens up about walking away from a life of abuse—and into a future of self-defined success. From saying no to what was breaking her to claiming yes to her own wholeness, Sundee shares her journey of transformation, starting with one decision that changed everything. 

We explore: 

• The raw truth of surviving and thriving after trauma
• How to step into ownership when you’ve spent years in survival
• The critical mindset shift from employee to empowered CEO
• Why scaling isn’t about more sales, but more structure
• The secret power of her 3-Point Expansion Formula: Open Heart, Open Mind, Open Hands
• Using systems and soul to scale without burning out
• Replacing overwhelm with clarity and effort with flow

This episode is more than a conversation; it’s a call to rise. If you’ve ever questioned your path, feared your power, or struggled to trust your voice, Sundee’s story will meet you there and guide you home.
 
🔑 Takeaway:
"You don’t need to change the world. Just change your life and the ripple will follow."

✨ Ready to reclaim your CEO energy and grow from overflow? Tune in now.

📌 Follow Sundee:
https://www.facebook.com/Sundee.Williams98, https://www.instagram.com/aimadesimple2025/

www.linkedin.com/in/sundee-williams
 
📌 Connect with Yuliana:
www.yulianafrancie.com | @theaffluentceoshow