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The Step-by-Step Process to Setup a List Building System for Your Blog
Tuesday, February 12, 2019 • Duration 19:31
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When should you start off with your list building?
And what goes into putting together a fool proof list building plan in place?
Now that we know how to create a lead magnet (we discussed this in the last post), let us look at the step-by-step process to start capturing email addresses on our blog.
If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking here.
One proven fact is that email is by far the most effective medium to reach your fans today. In fact it is even more effective than social media.
But the biggest challenge is on how to build your list fast. I am sure you don’t want to take years to build a list of 1000 subscribers.
So in this post we will look at a few strategies on how to build a list fast and also how to get the most out of your list even if it is small.
Before we do that, let me re-iterate the principle that I follow. This is something I learnt from Andre Chaperon.
Your profitability doesn’t depend upon the size of the list. Instead it depends upon how engaged your list is.
So even if your list is small, you could very well be making a lot more money than people who have a huge list.
If you are thinking as to why we are talking about list building even before we have put out our first piece of content, then you might want to write this on a piece of paper and paste it somewhere that you can always see it – “The Money is in the List”.
That’s right. If you are ever going to make decent income; income that can substitute your 9-5 job, then it is going to be from your list.
It is personal experience that is speaking here. I will keep that rambling and the story for some time later. But at this point, keep in mind that your list is the most important thing for you.
So, if your list is going to be the most important thing for you, then shouldn’t that be the first thing you should think about?
Absolutely!
Let us assume you have installed your blog and you post your first article. You then share it on social media sites and a few visitors come over to your site. Imagine if you don’t have a lead magnet on your blog.
What happens then?
Those visitors will read your article and then leave. Isn’t that a loss, even if it was just one visitor?
You lost a prospective subscriber.
It is hence that I suggest that you put together your lead magnet or, optin bribe as we call it, the first.
On that note let us get straight into the strategies.
Step-by-Step Process to Setup a List Building System
This is a simple 6 step process and is the pre-requisite to start capturing email addresses
First things first. There are 3 important things that you need to keep in mind even before we start.
Make the process Simple – Everybody is short of time today and we do not want to put in too much of efforts to achieve som...
How to Create a Lead Magnet for Your Blog to Build Your Subscriber List
Wednesday, January 30, 2019 • Duration 19:42
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In the last post we discussed about creating a reader profile for your blog. A reader profile primarily identifies your readers so that you can write for them.
At the same time, the reader profile also gives you another very critical information which is one of the pre-requisite to creating a lead magnet.
In this post we will discuss about how to create a lead magnet for your blog.
If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking the below links.
* Show Notes* Resources
Before we dive into that specific critical information that the reader profile provides, which can help us in creating our lead magnets, let us first understand what a lead magnet is.
This is what Digital Marketer says about a “Lead Magnet” –
Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.
In simple terms, a lead magnet refers to a specific thing, tangible or, intangible that you are offering anybody who enters their contact information (email address, to be specific) on your website or, blog.
If you have browsed through the internet, I am sure you would have come across some or, the other type of a lead magnet. Because pretty much every website out there welcomes you with a pop-up asking you to enter your email address.
And in return, they will offer you something like an ebook, a discount coupon, a trial access etc.
Since the topic of our discussion is our blog, the lead magnets that we will be talking about in this post will be very specific to our blog and the niche that we are covering.
Also it will be about something that your audience is seeking more information about.
And this is the critical information that your reader profile will give you and which I was talking about a little while back..
Now another thing that we need to keep in mind is that something like a discount coupon will not and in fact, will never work as a lead magnet on a blog.
Why?
Because your blog is not about selling something.
And the people coming over to your blog is not there to buy something.
They are there on your blog for information.
That makes the obvious point on what is it that they would be enticed with and for which they would be ready to give away their email address – that is “information”.
Let us look at what are the best lead magnets to offer your blog readers.
The Best Lead Magnets for a Blog
Blogging is all about providing information. Hence it is obvious that people coming over to your blog is coming for information.
Now imagine, if they read about some specific topic that they were struggling with, on your blog and are satisfied with what they saw, would it make sense to offer them a report with additional information about the same topic?
Will they be ready to enter their email address in order to download that information?
Absolutely.
DKSP EP:48 – 5 Different Ways to Use Content Curation as part of Your Blogging Strategy
Saturday, February 25, 2017 • Duration 10:52
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What are the different ways to use Content Curation as part of your Blogging Strategy?
One of the questions I am asked the most, by people coming across my Content Curation course is the above. Most of them have never used content curation and they are absolutely unsure of how to and when to start using Content Curation as part of their blogging strategy.
In this episode I will be talking to you about 5 different ways to use Content Curation in your blogs. This is the fifth and the last part in a series on Content Curation.
You can find the other posts at the below links:
* Episode 44 – Content Curation Tools
* Episode 45 – Content Curation Types and Strategy
* Episode 46 – Common Content Curation Mistakes
* Episode 47 – Effective Curation Commentary Styles
We will be closing off this series by discussing about how you can incorporate Content Curation into your content strategy and derive the maximum benefit out of it.
If you wish to learn more about Content Curation, you can check out my course at http://blogcurationblueprint.com
5 Ways to use Content Curation in Blogging
Content Curation not only helps in getting readymade content for your blogs, but also helps build relationship with influencers in your industry.
If you can incorporate Curation in your overall blogging strategy and build it into your overall plan, you will be able to build an influencer tag for yourself and at the same time generate a lot of traffic by ways of referrals.
But, how you would use content curation is something that you need to plan and decide.
Here are some of the things that we discuss in this episode –
* 5 Ways I use Content Curation in my blog
* A Curation technique that will help you build a relationship with influencers in your industry
* An effortless content generation technique
* How to get the most benefit out of Content Curation
Resources mentioned in this Episode
We didn’t discuss a lot of resources in this episode. But if you have been following me on this series you would know about the essential tools and resources for content curation.
Here are those –
* Blog Curation Blueprint
* Feedly
* Content Gems
* Rightrelevance
* Drumup.io
* Scoop.it
* Paper.li
* Workflowy
* Evernote
* Onenote
* CurationSuite
Thank you for Joining
A sincere thanks to everyone who joined me on this episode today and for following me throughout this series. I am sure you would have learnt a lot about content curation and how...
DKSP EP:47 – 4 Effective Curation Commentary Styles to Stand Out from the Crowd
Saturday, February 18, 2017 • Duration 09:42
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What is a Curation Commentary and what is the right approach to an effective commentary?
This is the 4 part in a series on Content Curation. You can find the other posts at the below links:
* Episode 44 – Content Curation Tools
* Episode 45 – Content Curation Types and Strategy
* Episode 46 – Common Content Curation Mistakes
By now I am sure you would have understood what curation is all about and also about the importance of commentary in an effective content curation strategy.
Curation is all about engaging your readers by providing them all the content that they are looking for, at one place and in one simple readable format.
And commentary is the value add that you do to the content that you are presenting to your readers.
What is an effective method of writing a curation commentary?
In this episode of the DKSpeaks Podcast, we will be discussing about the different types of curation commentary.
Effective Curation Commentary Styles
Curation is content aggregation. You are finding the best content from around the web and posting it at a single place for your readers. This is not a very difficult thing to do and there could be many others who will be doing the same thing.
So how do you stand out from the crowd?
Another aspect is about adding value to the content that you have curated. Your readers are not coming to your site just to read a bunch of links that you might have added to a post.
They would be interested in knowing what is so special about that link and what is your thought about the information in the post that the link leads to.
This is what commentary does in curation.
Commentary is about adding your thoughts about the content that you have just curated. And in this episode that is what we are discussing.
Here are some of things that we will be discussing in today’s episode –
* 4 different commentary styles for effective content curation
* Adding value and standing out from the content curation crowd
* How to ensure your commentary is effective
Resources mentioned in the episode
We did not discuss a lot about tools and resources in this episode. But there are some tools that we already discussed in our earlier episodes which are essentials for content curation.
Here are some of those tools –
* Blog Curation Blueprint
* Feedly
* Content Gems
* Rightrelevance
* Drumup.io
* Scoop.it
* Paper.li
* Workflowy
* Evernote
* Onenote
* CurationSuite
Thank you for Joining
Thank you for joining today’s show and I hope you all enjoyed the show today.
Here are 3 things to do,
DKSP EP:46 – Common Content Curation Mistakes to Avoid for Success in Content Curation
Saturday, February 11, 2017 • Duration 12:16
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So we are into the 3rd episode on Content Curation and in this episode we are going to discuss about the most common content curation mistakes.
You can read the other episodes at the below links –
* Episode 1 – Tools in Curation* Episode 2 – What is Curation
Content Curation is a very simple method. And all that you need to do is follow the basics.
The best part about content curation is that the content you are publishing is already proven to be of top quality and all that you need to do is provide a short insight into the context of the article. So you have your action plan laid straight out in front of you and all that you need to do is execute it.
I often hear a lot of people saying that content curation doesn’t work. And in almost 90% of these cases, the reason why Content Curation did not work for people, is because they were doing it all wrong.
And so in this episode we are going to discuss about the most common Content Curation mistakes to avoid in order to succeed in Content Curation.
Most Common Content Curation Mistakes to Avoid
Mistakes often happen when you are not aware of how something works. But there are yet other mistakes that happen purely because of carelessness or, the unwillingness to follow a laid out process or, system.
So if you are ready to learn how Content Curation works and also have the willingness to follow the system to the “T”, then there is no reason why you would make any of these mistakes that we are going to discuss today.
But if you are making any of these mistakes, then it is time that you identify them and make corrections so that your overall content marketing strategy doesn’t get impacted.
In this episode we are going to discuss the following:
* The single biggest mistake that most Curators make and which can prove fatal to your blog* How do you ensure that your curation is different from all the others* What is the ideal proportion of Curation Content to Original Content, in a blog?
Helpful Resources for Curation
Here are some of the resources that can help you in your content curation strategy –
* Blog Curation Blueprint* Curation Suite* Feedly* Content Gems
While I recommend Curation Suite for aggregating and curating content, it is not necessary that you use this tool. You can curate content without any of these tools, though that might take slightly more time.
Thank You for Joining
I wanted to thank you all for joining me on this episode today.
I hope you enjoyed this episode and learnt a lot about content curation and the most common content curation mistakes to avoid. If you really liked this episode then don’t forget to do the following:
* Take a couple of minutes out and write a genuine review for the sh...
DKSP EP:45 – What is Content Curation and the Types of Content Curation
Saturday, January 28, 2017 • Duration 09:29
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Wondering what is Content Curation and how you could make it a part of your content marketing strategy?
There was a lot of feedback that I got about the last episode and some of readers even asked me to do a series on content curation. The most questions were around understanding what is content curation and what are the different types of content curation that you can use as a part of your content marketing strategy.
Welcome to episode 46 of the DKSpeaks Podcast. Continuing on from where we left in the last episode where we discussed about the different tools that we use in our curation, in this episode we will discuss in detail about what is content curation and what are the different types of content curation that you can use in your content marketing.
What is Content Curation & Types of Content Curation
Let me first put it the way Wikipedia explains it –
Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
Two points are relevant in this definition.
* Process of gathering information
* Relevant to a particular topic
So, content curation is all about aggregating content and that too, about specific topics.
Content Curation was a phenomenon that always existed. If you are a fan of art and have visited art galleries, then you would be able to connect with this term.
Art galleries curate art forms from different artists and presents them at one place for you.
The benefit – You get to see best art forms, hand picked for you, all at one place.
And this is the exact same benefit that your readers get, when they read your curated blog posts.
People prefer curated posts because they can avoid wasting time on the internet looking for good content. Instead they would be able to find all of it at one place, on your blog.
We discuss this and a lot more in this episode of the show.
Here are some of the things that we would be discussing in this episode.
* What is content curation in detail
* What are the different types of content curation
* How to make your Content Curation even more effective
* How to make sure that your content curation stands out in the crowd
What form of content curation you would like to choose will entirely depend upon your content marketing strategy.
Resources discussed in this Episode
Here are some of the resources that we discussed in this episode –
* Blog Curation Blueprint
* Curation Suite
Blog Curation Blueprint is a course that teaches you everything about Content Curation. It will show you how to curate content without struggling and how to make money with content curation.
I will be launching Version 2.0 of Blog Curation Blueprint by mid-April and all subscribers who join in now will get instantly upgraded to Version 2.0 free of cost.
So join Blog Curation Blueprint today!
Thank You for Joining in
So, on a scale of 1-5 (1 being the lowest), where would you rate content curation as compared to other forms of content generation?
What part of content curation do you think is the most difficult, if any?
Comment below and let me know your thoughts and ...
DKSP EP:44 – The 10 Essential Tools for an Effective Content Curation Strategy
Friday, January 20, 2017 • Duration 11:39
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Hello and welcome to episode 44 of the DKSpeaks Podcast.
Have you read some of the best weekly roundup on some of the top blogs around the web. Problogger does one for blogging and you will find many other blogs like Social Media Examiner doing the same thing. Have you ever wondered why would a blog as successful as Problogger would curate content.
There is a lot of noise on the internet and abundance of information suppressed in all this noise. For an average visitor on the internet, finding information that is relevant is going to be a lot of hard work, considering the amount of noise that he will have to browse through before he reaches the information that he is searching for.
If such a visitor comes to your blog and finds a collection of all relevant and best content on your blog, would he be disappointed and click away from your blog.
No.
He wouldn’t.
Rather, he would be happy about the fact that he doesn’t have to dig through the loads of pile to find what he is looking for.
Tools for an Effective Content Curation Strategy
Content Curation is a nice addition to your content marketing strategy. And if done well, it can not only increase your audience retention but also reduce bounce rate.
I am a fan of Content Curation and I simply love its sheer power in holding a reader in his spot.
You would have seen my weekly link roundups. This is just one form of content curation. There are various other forms of curation which we will be discussing in the coming weeks.
In case you are interested in learning more about content curation and how you could make money with a curated blog, you can check out my course at Blog Curation Blueprint. (PS: Blog Curation Blueprint Version 2.0 is in the works and should be launched shortly. All members would be upgraded to V2.0 by default)
Content curation is a win-win for both the content marketer and the reader, because the content marketer gets ready made content and the reader gets a collection of the best content at one place, that way saving him a lot of time he would otherwise have spent trying to find that information.
The success of content curation lies in an effective commentary. We will be discussing about these points in the next few episodes.
In this episode we will be discussing about the tools for an effective content curation strategy. Here is what we have covered in this episode –
* How to improve the effectiveness of content curation
* Why is content curation an effective content marketing strategy
* The essential tools for an effective content curation strategy
Resources mentioned in this episode
Here are the resource we mentioned in this episode –
* Blog Curation Blueprint
* Feedly
* Content Gems
* Rightrelevance
* Drumup.io
* Scoop.it
* Paper.li
*
DKSP EP:43 – How to Research Keywords for Blog Posts Without Getting Frustrated?
Friday, January 13, 2017 • Duration 09:42
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How to research Keyword for Blog Posts?
Welcome to another episode of the DKSpeaks Podcast. In continuation with what we discussed in the last episode, on long tail keyword research, in this episode we will be discussing “how to research keywords for blog posts”.
I was so confused with this entire thing that, whenever I read a blog post on one of the well know blogs, I would often check on the keywords that they could have possibly used for that specific post.
While 90% of the time, I ended up with just one conclusion – none of these posts targeted a specific keyword and there was no real keyword research on most of these posts.
Most of these posts still ranked on the first page of google for a lot of the keywords related to the topic that the post was on. The one reason I could think of, could be the brand value that these blogs carried. They were authority sites and Google might just have felt that it made sense showing them on the first page of the search results for most keywords on that specific topic.
Nevertheless, keyword research has its own advantages and I would always recommend doing thorough keyword research when you plan on writing your blog posts. Let us look at how to research keywords for blog posts.
How to Research Keywords for Blog Posts
In this episode, I am going to show you a very simple way of researching keywords for blog posts. I would be using researching tools that are free to use.
This concept follows a simple principle. We are going to pick up keywords that might not have a lot of search volume. Instead we will pick keywords that have moderate search volumes around 500 or, more per month. With these keywords you will be able to rank on the first page of Google pretty easily.
And when you have many such articles targeting keywords that have 500 or, so searches per month, cumulatively you will get a lot of traffic to your blog.
Here is what we will be discussing in this episode –
* How is researching keywords for blog posts different from that of keyword research in PPC campaigns?* 2 simple approaches on how to research keywords for blog posts* The free tools that I use for the keyword research* How to find blog post ideas
Resources mentioned in this episode
Here are the resources that we used in researching keywords, in this episode –
* KeywordTool.io* Google Keyword Planner* Long Tail Pro (Paid Tool)
I have used only the first 2 tools in the steps that we saw in this episode. But if you want to cut the hard work and save a lot of time, you can go for the paid tool, Long Tail Pro. Though it is a little costly, it is worth the money.
Thank You for Joining
I wanted to thank you all for joining me in today’s episode.
What do you think about the tips that we spoke about in this episode? If you are using a different keyword research ap...
DKSP EP:42 – Long Tail Keyword Research Using a Simple Researching Method
Friday, January 6, 2017 • Duration 12:18
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How do you do Long tail keyword Research?
Keyword Research is one of the most misguided aspects in internet marketing. There are a hundred different methods and theories out there that tells you how to do keyword research.
But most guides and theories out there complicate keyword research to such an extent that it is highly unlikely that you wouldn’t get confused with the entire thing.
In fact, Keyword research used to be extremely overwhelming for me as well and I would spend hours researching keywords with no real results. I had also spent a lot of money on the latest keyword research tool, all of which would be marketed as the next best thing, but would eventually turn out to be nothing more than crap.
Of everything in keyword research, long tail keyword research used to be the most mis-interpreted and consequently the most confusing concept.
And if you are to do a long tail keyword research for the next post you are going to write, then you are sure to spend the next few hours trying to figure it out and end up losing all the time that you could otherwise have used on writing your blog post.
So how do you do long tail keyword research?
In this episode, I am going to show you a simple step by step method that I follow to research long tail keywords so that you don’t spend hours doing something that shouldn’t take more than a few minutes.
How to do Long Tail Keyword Research
I follow a very simple technique to research long tail keywords. And this technique doesn’t take more than 30 minutes. This might not be a technique that a lot of the experts might be using, but this technique yields results.
And since it follows the basic concepts, there is no reason why it would go wrong.
In this episode we will be discussing –
* Why long tail keyword research is important?
* What are “seed keywords” and where is it used?
* Why you wouldn’t need expensive software to research your keywords?
* A few simple techniques to generate proven long tail keywords with high search volume and low competition
* How does Google’s autocomplete feature help you in your keyword research?
Resources mentioned in this episode
Here are the resources mentioned in this episode –
* KeywordTool.io
* Google Keyword Planner
* Long Tail Pro
While I do not recommend buying any expensive softwares for keyword research, Long Tail Pro is something that you would want to go with, if you want to save some time.
The method that I discuss in the episode is a manual process and takes about 30 minutes. But this very same process takes less than 5 minutes on Long Tail Pro.
Thank You for Joining
So how do you do your long tail keyword research?
Did you find the steps that I mentioned in this episode, easier that all the other methods that you have heard off?
We would like to hear from you. Please comment below and let us know your thoughts.
I hoped you enjoyed this episode. If you really liked it,
* Do provide us with a rating on iTunes
* Subscribe to the podcast to stay updated and also to receive an exclusive episode that is not published elsewhere
* Do share this episode with your friends
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DKSP EP:41 – How to do SEO Yourself for Your Blog in 3 Simple Steps without Overwhelming Yourself
Sunday, November 20, 2016 • Duration 15:06
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How to do SEO Yourself for your blog?
SEO or, search engine optimization is a big thing. Or, so it looks! And videos and articles that talk about link building, Private blog networks, Google penalties etc. make it overwhelming for the average newbie.
And we end up paying dollars to SEO experts who promise first page rankings for your websites.
But do we really need an SEO expert for your blog?
Not really!
SEO for your blog is all about following some very simple steps. And most of it is laid down in simple and understandable terms. If you are able to do these, then there is no reason why your blog posts will not rank on the first page of Google.
How to do SEO Yourself for Your Blog
The objective of search engine optimization is to rank on search engines. In fact, I should put it as “ranking on the first page of Google”, because for a blogger, Google is synonymous with search engines.
And that too, if you are not able to grab the first couple of slots on the first page of Google, then the effort is not worth it.
And this is where all of it goes wrong.
Because people start to tweak their websites and articles with everything that the SEO experts out there says in order to be picked up by the search bots.
Search engine optimization is not about tweaking your websites for search engines.
Instead, it is about letting the search engines know that you content is reader focused and that your readers are sure to find valuable information about a specific topic in the article.
And, this is done by marking out certain points in your article. Following these guidelines is what goes into On-page SEO.
In this episode we will be discussing about SEO and how to do SEO yourself for your blog in 3 simple steps.
Resources mentioned in this Episode
Here are the resources that we spoke about in this episode –
* Adwords Keyword Planner
* Keywordtool.io
* Yoast SEO
* SEOPressor
* Cloudflare CDN
* Hostgator Hosting
* Bluehost Hosting
* WP Super Cache
* PR Buzz
* Fiverr
* Domain Hunter Plus
The following are some of the posts that we spoke about, with relevant information on backlinks building.
* Moz
* Quicksprout
* Ahrefs
* Backlinko – a slightly different variation to Broken Link building
Here is the video on how to configure Yoast SEO.
Thank you for joining
What’s your thought about SEO and how do you optimize your blog? We would like to hear from you.
I hope you enjoyed today’s episode and I would like to thank you all for joining me today.
If you really liked this episode,
