In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threatens to commoditise every tactic. 

This conversation is essential listening for affiliate managers navigating the tension between bringing capabilities in-house and maintaining profitable partnerships, as well as performance marketers seeking sustainable competitive advantages in an AI-saturated marketplace.

Talking points include:

• User-Generated Content as Affiliate Strategy: Why authentic customer content outperforms professional creative and how to activate non-traditional affiliates
• The Conversion API Advantage: How brands controlling conversion data can outperform traditional affiliates in paid social campaigns
• Relationship-Driven Marketing in an AI World: Why genuine connections represent the only defensible moat against algorithmic competition

Listen to find out more about:

• How to identify and activate non-traditional affiliates from your existing customer base who create more authentic content than professional marketers
• Why controlling conversion data through proper API implementation gives brands a decisive advantage over traditional affiliates in paid social campaigns
• What Dennis learned spending a billion dollars on social advertising for brands like Nike, Starbucks, and the Golden State Warriors

Key segments of this podcast and where you can tune in to go direct:

• [01:30] Dennis Yu's background: From Yahoo! search engine engineer to spending a billion dollars on Facebook ads
• [06:38] Why user-generated content from actual customers outperforms traditional influencer marketing
• [14:00] The uncomfortable truth about affiliate margins as AI and algorithms become more sophisticated

Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions

What happens when passion meets persistence in affiliate marketing? 

George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales across Europe's biggest fashion retailers. In this candid conversation with host Lee-Ann Johnstone, George reveals the brutal early days of building an affiliate business, the moment everything changed, and why the industry's future belongs to publishers who can make people feel something.

This episode is essential listening for affiliate managers who want to understand what life looks like on the other side of the partnership—and for aspiring publishers who need proof that starting with nothing but conviction can lead somewhere extraordinary.

Talking points include: 

• The psychological impact of program rejections on early-stage publishers (and how managers can turn gatekeeping into guidance)
• Why putting a human face to your brand remains the most powerful growth lever in an AI-saturated landscape
• The shift from siloed marketing departments to integrated teams—and what it means for partnership budgets

Listen to find out more about: 

• Why George believes purely transactional affiliate models face existential risk from AI—and where the sustainable opportunity lies
• The specific moment when The Sole Supplier's revenue scaled beyond George's recruitment salary (and why he still waited to quit)
• How treating affiliate managers as friends rather than vendors creates compounding advantages over time

Key segments of this podcast and where you can tune in to go direct: 

[03:03] The backstory: from ten failed jobs to founding The Sole Supplier at 22

[13:28] The post-COVID shift that killed top-of-funnel budgets—and why brands are reversing course now

[26:10] The five things every affiliate manager needs to hear about building genuine partnerships

Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions

From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsbook. 

In this fascinating episode, Dimitry shares hard-won insights on building trust-based partnerships that survive decades of industry upheaval, revealing why the fundamentals of relationship building matter now more than ever.

Talking points include:

• How to build lasting trust with partners when starting with nothing - including Dimitry's bold approach to securing enterprise deals.
• Why treating failure as "death by a thousand cuts" creates stronger partnerships than avoiding mistakes altogether.
• The evolution from unregulated "wild west" betting to today's compliance-heavy environment and what it means for affiliate relationships.

Listen to find out more about:

• The four pillars of partnership trust and how to implement them systematically in your affiliate program, from creating feedback loops to thinking beyond short-term commercial gains.
• Why affiliate managers "own" relationships and what this means for operator retention strategies, including how to protect your business when key relationship holders leave your company.
• How the shift from 20-person industry events to 8,000-attendee conferences changes relationship dynamics and why the personal touch becomes even more valuable in crowded markets.

Key segments of this podcast and where you can tune in to go direct: 

[05:40] The “wild west” origins of online sports betting and what operators could offer in the early 2000s before regulation changed everything

[24:00] Handling million-dollar mistakes: When decimal point errors go wrong and trust gets tested in high-pressure situations.

[33:20] Why partnership skills become more crucial as competition intensifies.

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions

We have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie deprecation will have on the affiliate marketing industry. It was one of our biggest webinars yet and we received so much positive feedback that we have decided to share it right here on the podcast. Let’s discover more about what cookie deprecation is, how it has come about, and the measures you should take right now to be ready…

Listen to find out more about:

• Predictions for how and when Google Chrome will roll out cookie deprecation in 2024.
• Clarity on who all the different players are that need to be engaged.
• What will change and the tactical tips you need to remain proactive to these changes. 

Key segments of this podcast and where you can tune in to go direct:

• [5:50] A look at the browser market share and their approach to cookie deprecation, to date.
• [8:38] Why it’s important to engage in conversations on program tracking NOW!
• [11:00] How Cellxpert are currently advising clients – an insight into the conversations that are happening.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as they discuss some of the hottest industry topics…

Listen to find out more about:

• What does the desire for growth actually mean?
• How to avoid burnout by placing strategy at the epicentre of your Affiliate Program.
• Why Affiliate is the place to be and the channel to focus on over the next few years.

Key segments of this podcast and where you can tune in to go direct:

• [11:22]: Don’t get pushed into a panic – develop a strategy.
• [13:30]: The mistake of “looking for the fun” – don’t forget the data.
• [16:30]: The hot topic of AI – room for improvement? 

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Co-Founder and Director of BrandSwap, Ryan Kliszat. Building successful B2B partnerships is a hot topic right now and Ryan offers insight on how BrandSwap will make these partnership journeys easier…

Listen for more discussion topics:

• Affiliate Managers – discover the easiest way to explore partnerships as part of your performance ecosystem.
• Ecommerce integrations that will make your job easier.
• The excitement of this emerging category and advice on when is the right time for businesses to join.

Key segments of this podcast and where you can tune in to go direct:

• [8:00]: The two sides of: Host or Advertiser
• [12:00]: Some of the ways that current advertisers are achieving success metrics 
• [19:30]: Does it matter what technical platforms clients are working on to get the brand partnerships going?

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week on the Affiliate Marketing Podcast, Lee-Ann continues the conversation with Declan Dunn on the topic of AI and Affiliate Connections and How to Remain Authentic in Your Outreach. Let’s join them both for Part Two and discover more about the future of affiliate marketing and how AI can be used by affiliate managers to accelerate performance…
If you missed Part One, you can catch up here.

Listen to find out more about:

• How to have faith in yourself – when your self-belief is high, so too are your achievements
• Allowing AI to challenge your thinking and to save you time
• How to navigate corporate structures

Key segments of this podcast and where you can tune in to go direct:

• [03:50]: How to spot a good affiliate manager
• [07:00]: There is no single decision-maker anymore 
• [21:23]: Optimism surrounding AI and what the future holds

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week, Lee-Ann welcomes industry OG, Declan Dunn, to the Affiliate Marketing Podcast. Declan is a growth developer and the founder of the AI Optimist Podcast. There was so much to cover in this episode that we have decided to make it a two-parter! Let’s begin with Part One – join us same time, same place next week, to tune in to Part Two.

Listen to find out more about:

• Affiliate Gold and the importance of failing in order to succeed
• Epistemic Curiosity
• Pet peeves from affiliate managers that still resonate - this industry is about relationships!

Key segments of this podcast and where you can tune in to go direct:

• [11:55]: Learning from a new generation
• [14:24]: The importance of a good subject line
• [21:23]: Time to go back to basics?

Don’t Forget! Tune in next Thursday to listen to the second part of this conversation with Declan. In the meantime, you can subscribe to Declan’s channel The AI Optimist here

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate marketing industry – both women and men…

Listen for more discussion topics:

• You already have a seat at the table – there is nothing to prove to anybody
• Lessons learned from failure 
• The importance of mentorship

Key segments of this podcast and where you can tune in to go direct:

• [09:00] People before profit: A good mantra for any affiliate manager
• [16:28] Imposter syndrome – advice for men and women 
• [23:30] The importance of peer networking  in this industry\

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

We are back with Season 14 of the Affiliate Marketing Podcast and this week we are joined by Kevin Edwards. Kevin is the Founder and Director of the Affiliate Performance Marketing Association (APMA) and he joins Lee-Ann to explain more about this exciting launch.

Kevin is no stranger to the Affiliate Marketing Podcast, having been behind our mic before. But, this time he is talking about the recent launch of the APMA. Lee-Ann begins by asking Kevin to talk us through what some of the fundamental projects will be for the APMA.

Listen to find out more about the APMA and what it means for the industry:
• You pay for what you get in the Affiliate Channel – placing your program in safe hands
 • The importance of training
 • And finally…. Kevin’s “one word we should all be thinking about as we head into 2024” 

Key segments of this podcast and where you can tune in to go direct:
 • 03:50: How the APMA was born
 • 24: 00 Tech partners – a look ahead to future growth
 • 28:00 The issue of payments

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome back to a brand new season of the Affiliate Marketing Podcast. We begin Season 14 with insight from Alec Biedrzycki, discussing AI tools and how to leverage them in your affiliate program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to explain all.

Lee-Ann kicks the conversation off by pointing out that AI seems to be the big topic that everybody is talking about right now, particularly in the affiliate marketing industry…

Listen to find out more about AI Tools and How to Leverage Them in Your Affiliate Program:

• Why AI is a tool and not a replacement for the human touch 
• Why Partners should lead with transparency when it comes to content produced using AI
• The importance of an onboarding structure and the initial ‘getting-to-know-you’ phase

Key segments of this podcast and where you can tune in to go direct:

[07:45] The issue of who owns the content when it comes to AI

[09:50]  Creating AI policies 

[15:00] How you segment your partners and what offerings you have in place to continue to drive scale

Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Thank you for tuning in to Series 13 of the Affiliate Marketing Podcast. This week, we’re taking a look back at some of the highlights from our best season yet. Exclusive insights from our industry veterans were shared each week and we end this season with a huge collection of ideas for you to implement, in order to elevate your programs. What was your favourite episode from this season?

Listen to find out more about:
• The appeal and diversity of affiliate marketing
• Affiliate Managers and content collaborations
• Lead generation and understanding data

Key segments of this podcast and where you can tune in to go direct:
• [6:00] The secrets of programs that succeed
• [8:00] Why we must ask publishers to benchmark us
• [25:20] Anna Hecht, from Global Savings Group, shares a step-by step of how to perfect and position your big media partnerships pitch.

Don’t Miss the Unmissable…

Are You Ready for AMLeaders?
Access our essential AMLeaders training event designed for Affiliate Managers aiming to elevate their skills –  access profound industry insights, and cultivate vital connections that pave the way for success.

Taking place in London on October 23 from 1pm–6pm. Tickets are limited.

Seize the opportunity to revolutionise your affiliate program. PI LIVE Europe delegates can save £50 on their booking – grab your ticket here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week, Lee-Ann is joined by Michael McNerney, Founder of Martech Record. Michael shares the story of his journey into affiliate marketing and gives us a glimpse into his career story to date.

Martech Record is a trade publication that covers the intersection of marketing, content and commerce with a focus on affiliate and partner marketing.

Michael explains how he got into affiliate marketing and how Martech Record was born…

Listen to find out more about:
 • How Martech Record was founded
 • Building the Martech Record Slack community
 • The big issues in Affiliate Marketing right now

Key segments of this podcast and where you can tune in to go direct:
 • [04:40] The digital revolution
 • [07:00] How Michael fell in love with Affiliate Marketing
 • [14:00] The importance of listening to and learning from your community and not micromanaging your partners

Are You Ready for AMLeaders This Month?
Access our essential AMLeaders training event designed for Affiliate Managers aiming to elevate their skills –  access profound industry insights, and cultivate vital connections that pave the way for success.

Taking place in London on October 23 from 1pm–6pm. Registration is now open. Tickets are  limited.

Seize the opportunity to revolutionise your affiliate program. PI LIVE Europe delegates can save £50 on their booking – grab your ticket here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? 

In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs. 

From a jaw-dropping case study that delivered 40% growth in 12 months to practical frameworks for building emotional equity with partners, this conversation challenges everything you think you know about affiliate relationship management. Whether you're managing a program with 50 affiliates or 5,000, the insights shared here will fundamentally shift how you approach partnership retention and development.

Talking points include:

• Why the biggest brands struggle with partnership agility while smaller operators lack long-term infrastructure.
• The psychology behind VIP mentality and how it applies to high-value affiliate relationships.
• How one North American operator discovered they had 3,500 true VIPs hiding among 94,000 misclassified players.

Listen to find out more about:

• The eight-step framework for building partnership retention programs that mirror VIP player strategies.
• Why programmatic marketing is becoming essential as SEO struggles post-Google updates.
• How predictive analytics can prevent affiliate churn before it happens.

Key segments of this podcast and where you can tune in to go direct: 

[06:15] Large vs small operator partnership approaches and common mistakes

[22:52] The dramatic case study: From 94,000 "VIPs" to sustainable growth

[28:00] Eight actionable steps for building emotional equity in affiliate partnerships

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions

On this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard, the CEO of Phonexa UK. They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running.

Phonexa is an enterprise grade tracking platform for performance and partner marketing, specifically. The suite is responsible for delivering true end-to-end tracking and attribution for the consumer lead and call lifecycle.

Lee-Ann points out that we are going through a bit of a revolution in terms of affiliate marketing, where traditional affiliates are not the only kinds of partners that we are bringing into our programs…

Listen to find out more about:
 • The importance of automation for reporting.
 • The future of affiliate marketing and the practices to put in place to make the right decisions.

Key segments of this podcast and where you can tune in to go direct:
 • [08:30] -  The important part lead generation plays in your affiliate program
 • [13:00] - Why the cookie-cutter approach to affiliate management doesn’t work
 • [28:00] - The one piece of advice for affiliate managers  about operating their programs more efficiently and engaging with non-traditional forms of affiliate partnerships.

Are You Ready for AMLeaders?
Join us for our essential AMLeaders training event designed for Affiliate Managers aiming to elevate their skills –  access profound industry insights, and cultivate vital connections that pave the way for success.

Taking place in London on October 23 from 1pm–6pm. Registration is now open. Tickets are  limited.

Seize the opportunity to revolutionise your affiliate program. PI LIVE Europe delegates can save £50 on their booking – grab your ticket here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week on the Affiliate Marketing Podcast, we're giving you another opportunity to listen in to one of our engaging Affiverse Elevate Summit panels, from back in July.

This time, we wanted to give you a look into our Publisher Perspectives. On this panel, we welcomed Sri Sharma, from Increasingly, George Greaves from Cheddar, Frances Mac Aonghus from SkimLinks, and Ben Helyar from NetRev to come along and discuss their perspectives on where the future of affiliate marketing is heading.

Listen to find out more about:
 • The issue of discounting
 • Key takeaways from the panellists
 
Key segments of this podcast and where you can tune in to go direct:
[11:00] - The role of the affiliate marketer
[18:00] - Innovations that have yielded results in the publisher space
[27:00] - Takeaways and advice from our panellists

 Are You Ready for AMLeaders?
 • Access our essential AMLeaders training event designed for Affiliate Managers aiming to elevate their skills –  access profound industry insights, and cultivate vital connections that pave the way for success.
 • Taking place in London on October 23 from 1pm–6pm. Registration is now open. Tickets are  limited.
 • Seize the opportunity to revolutionise your affiliate program. PI LIVE Europe delegates can save £50 on their booking – grab your ticket here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

We’re back with another Affiliate Marketing Podcast. This week, Lee-Ann is joined by Hello Partner founder, Matthew Wood, to discuss their latest venture: AMLeaders. The MasterClass on affiliate program management is the result of a partnership between Affiverse and Hello Partner and features workshops that are designed to equip, educate, and empower affiliate managers to tackle any problem the industry throws at them.

Listen to find out more about:
 • Show and tell?
 • The power of personal branding

Key segments of this podcast and where you can tune into go direct
[03:00] – What is AMLeaders all about?
[05:00] – Creating an affiliate marketing community
[07:00] – Who is AMLeaders for?

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

For this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is looking back over the highlights of the ELEVATE Summit in July. Specifically, she is joined by CJ Senior Client Development Manager, Simone Charles, Cashblack CEO Matthew Addai, and Expedia Director of Retail Partnerships, Matthew Long, to discuss the importance of diversity in the affiliate marketing world.

Listen to find out more about:
 • What research does diversity take?
 • Key takeaways from the panellists

Key segments of this podcast and where you can tune into go direct
[10:00] – Wide demographics versus niches
[15:00] – Assumption is the mother of all evil?
[20:00] – What does authenticity mean?

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

We’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht to talk about the retail space and the advancements that are causing it to evolve.

Listen to find out more about:
• Opening the first ever shopping website
• How to make your content unique

Key segments of this podcast and where you can tune into go direct
• [17:00] – Finding the value of content
• [26:00] – Using AI in content creation
• [33:00] – The importance of diversifying your brand options

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Lee-Ann is back in the studio for another Affiliate Marketing Podcast. This week, she’s welcoming back Maverrik CEO, Dean Seddon, who is going to inform us about his insights into building your brand from a career in business consultancy. It sounds simple but takes work. Listen in for all the details.

Listen to find out more about:
 • The future of influencer management
 • LinkedIn: the “grown up” dark horse of social networks

Key segments of this podcast and where you can tune into go direct
[10:00] – Video marketing on social media
[20:00] – Avoiding the “spammy” DMs
[30:00] – Using LinkedIn to really benefit your affiliate career

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Thanks for listening in to the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Digital Marketing Managing Director, Sharon McFarlane, to discuss the influencer aspect of the affiliate marketing world and the changes that have shaped the industry.

Listen to find out more about:
 • PR and influencers crossing over
 • Rewarding loyalty effectively

Key segments:
[10:00] – Influencing is a self-taught gig. Is there something managers can do about that?
[20:00] – The process of hiring the right agency
[30:00] – The marketing benefits of TikTok

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

We’re back with the second half of our kick-off two-parter with Todd Crawford. The impact.com co-founder and Vice President is continuing his discussion with Lee-Ann about the future of affiliate marketing and where he predicts it's going with its modern operations.

Listen to find out more about:
 • The industry’s addiction to performance
 • The importance of having “more than one card to play”

Key segments of this podcast and where you can tune into go direct
[09:00] – Brand to Brand: the new B2B
[16:00] – Todd’s affiliate marketing pet peeve
[20:00] – 3D data?

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome Todd Crawford to the show. Todd is Co-Founder and Vice President, Strategic Initiatives, of  impact.com. Join him as he discusses the current affiliate marketing industry with Lee-Ann in Part 1 of their conversation, as there were simply too many insights to keep to just one episode.

Listen to find out more about:
 • What makes a brand stand out with affiliate marketing?
 • The launch of the Partnership Experience Academy

Key segments of this podcast and where you can tune into go direct
[05:00] – The creation of impact.com
[15:00] – Emerging markets around the world
[25:00] – The rewards of affiliate marketing

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

As we wrap up the final episode of the season, we’re taking a look back at all the best insights shared throughout the Affiliate Marketing podcast. We have presidents and CEOs sharing what they think of the affiliate marketing industry, covering everything from new tech, to new strategies, to new perspectives.

Listen in to hear all of our favourite insights from season 12, and be sure to tune in to season 13 for more.

Listen to find out more about:
• Jim Banks on the biggest change in the industry
• Adam Riemer on optimising video brands
• Sergey Yarovoy and Yana Ivanova on the differences in geo demographics

Key segments of this podcast and where you can tune into go direct
[15:00] – Matt Ranta’s pragmatic data approach
[30:00] – Gayla Huber’s to-be-read pile
[45:00] – Alona Malinovska’s view on creating an optimistic working environment

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it.

Talking points include:

• Why being "the pen AND the ink" for your clients creates partnerships that last decades, not months.
• The brutal truth about when to walk away from lucrative deals that don't align with your values.
• How staying boutique can actually make you more profitable than scaling to hundreds of employees.

Listen to find out more about:

• The exact moment Moshe knew he'd found his calling (involving a DOS programming book in the South African army)
• Why WhatsApp has become his most critical business tool for managing global partnerships
• His controversial take on why "just buy traffic and get rich" is the most dangerous myth in affiliate marketing

Key segments of this podcast and where you can tune in to go direct: 

[08:44] The North Star principle for building partnerships that last decades

[24:13] The CEO stepping-down story that will change how you view leadership

[30:40] Rapid-fire partnership wisdom and industry myth-busting

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions

Our final guests on the Affiliate Marketing Podcast give you a two-for-one deal! Lee-Ann is joined by Sergey Yarovoy and Yana Ivanova from Exness Affiliates. Their unique insight will take us around the world to Vietnam, where an ignored market is emerging.

Listen to find out more about:

• The importance of businesses resourcing their affiliate teams
• Integrating people from different departments and markets into a cohesive team

Key segments of this podcast and where you can tune into go direct

• [05:00] – Highlights of hosting the Exness event
• [15:00] – The expansion of the Vietnam market
• [25:00] – The market differences between North and South Vietnam

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Lee-Ann is back with another episode of the Affiliate Marketing Podcast. This week, she’s talking all things affiliate marketing with the Adam Riemer Marketing president, Adam Riemer. Adam has more than 20 years’ experience in the affiliate marketing industry and is an award-winning digital marketing strategist. He’s discussing some of the most common pitfalls of an affiliate marketing program.

Listen to find out more about:
 · Skipping the manager phase in affiliate marketing
 · The importance of evergreen content and evergreen traffic

Key segments of this podcast and where you can tune into go direct
[10:00] – Testing your affiliate content for optimisation
[20:00] – The need for publishers to evaluate and quantify value
[30:00] – Adam’s core advice for affiliate managers: Don’t force advice

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Assaf Dor, CEO and founder of Cellxpert. Cellxpert is an affiliate marketing company that has a reputation for using technological advances to great effect in affiliate marketing. He’s got some good ideas on tracking the progress in your affiliate marketing program.

Listen to find out more about:
 · What percentage of the iGaming market really is affiliate marketing?
 · Trust and transparency in the affiliate marketing industry

Key segments of this podcast and where you can tune into go direct
[10:00] – Is the recession affecting brand transparency?
[18:00] – Are clients ignoring security?
[28:00] – Regulations: slowing down vs upping quality

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

It seems like every workplace has a conversation going about working from home right now, and the affiliate marketing industry is no different. Lee-Ann is discussing this sudden lifestyle change with Webgains’ managing director, Alona Malinovska. Alona prides herself on leading a “nurturing, innovative and creative culture”, and a better work-life balance is clearly at the centre of that conversation.

Listen to find out more about:

• Is flexible working enough to support employees?
• Disruption in the workplace? Normal is Over

Key segments of this podcast and where you can tune into go direct
[10:00] – Affiliate management being more than an administrative role
[20:00] – The importance of teaching, rather than replacing, staff
[30:00] – The biggest misconceptions about growing in the affiliate marketing industry

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

This week, Lee-Ann will be discussing all things SERPs, or Search Engine Results Pages, with Zangoose Digital CEO and founder, Julia Logan. Julia has been working as an SEO consultant, in some capacity, since 2000. Whether it’s in-house at Zangoose Digital, or as a freelancer, she has special insight into the inner mysteries of SERPs.

Listen to find out more about:

• How can publishers in iGaming become more tactical in their marketing
• AI’s effect on SERPs and Google

Key segments:

[10:00] – Mainstream media outlets creeping on iGaming SERPs

[20:00] – How are ChatGPT plugins driving traffic to casino sites?

[30:00] – The false sense of security that casino operators are building themselves

Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Join Lee-Ann and her guest, Leandro Schlottchauer, co-founder and CEO of FUUL as they discuss FUUL’s place in the industry as a blockchain service provider and the effect of blockchain on the affiliate marketing industry.

Leandro is sharing insights gathered from years of founding various projects, including BullMetrix and Trocafone, and is ready to put the blockchain into terms that even the most tech-phobic of us can handle.

Listen to find out more about:
 • What does blockchain mean for affiliate marketing?
 • The value of a customer

Key segments of this podcast and where you can tune into go direct
[10:00] – The value of keeping a customer engage
[20:00] – The unnoticed integration of crypto
[30:00] – The future of appeal marketing

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Lee-Ann is joined this week by IntegriShield president, Gayla Huber. On this week’s podcast, they both discuss concepts like: lead generation, data analytics and keeping your affiliate marketing program compliant.

With over 20 years of experience in advising clients on everything from compliance to brand management, Gayla offers an informed eye to the affiliate marketing industry, focusing on that aspect that isn’t so fun or shiny and that business owners would really rather forget: regulation.

Listen in to hear how you can keep your business compliant and growing.

Listen to find out more about:

•  Do you know what compliance is?
•  Learning from across the borders of the internet

Key segments of this podcast and where you can tune into go direct
[15:00] – The importance of education in compliance
[20:00] – New data regulations coming to the US
[30:00] – Do the right thing: eternal words of wisdom

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

This week Lee-Ann is consulting “the OG in affiliate marketing”, Spades Media CEO, Jim Banks. Having been in the industry for over 20 years, Jim is offering his unique experience and insights into the history of affiliate marketing.
Specialising, nowadays, in helping Shopify businesses grow, Jim is well entrenched in the affiliate marketing world. Listen in for all his insights on the industry. 

Listen to find out more about:

• The effect of nurturing affiliate relationships
• The past of the internet and how the future of the internet will look

Key segments of this podcast and where you can tune into go direct

[5:00] – The journey in affiliate marketing that resulted in Jim’s grey hairs
[15:00] – How to play with the big boys
[25:00] – The real wealth that comes with affiliate marketing today
[35:00] – Jim’s take on the future of affiliate marketing which includes plenty of mistakes

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce.

Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. 

If you’re looking for more affiliate marketing and ecommerce advice, be sure to register to join our ELEVATE Summit in July. We’ll be hosting panels, workshops, and talks featuring a selection of industry experts, with all content available to stream from our website. 

Also, be sure to check out our blog for all the latest news and insights or book a free call with a member of our team for personalised guidance. 

Tune in to learn more about:
· Matt’s two decades of experience in the digital business and ecommerce industries
· Specific methods for testing and data analysis 
· Using affiliate partners as a source of intelligence

Key sections of the podcast and where to tune in:
[08:00] The philosophy of pragmatic data science 
[12:00] Strategies for improving customer loyalty
[24:00] Using competitive intelligence tools

Subscribe, Review & Rate on Apple Podcasts

“I love Affiverse’s Affiliate Marketing Podcast.” <– Does that sound like you? If so, click here to give us a five-star rating! Rating our podcast will help us continue to offer digital business and affiliate management advice and insights to the community and will help us continue sharing the latest digital marketing strategies that can help affiliate businesses grow. 

To rate our podcast, click here, scroll down to the bottom, tap to give us a five-star rating, and then click ‘Write a Review’. Make sure you’re also subscribed to our weekly newsletter, so you never miss out on our FREE training and insights.  

Subscribe to our podcast HERE!

Send me a text with your questions

We’re back for the 12th season of the Affiliate Marketing Podcast! Lee-Ann kicks off the new season with a discussion with the CEO and co-founder of Increasingly, Sri Sharma. The retail intelligence company has aided lots of big names, like Sephora and Samsung in growing revenue, so Sri is full of insights to share in big brand business.
Listen in to this week’s Affiliate Marketing Podcast for takes on eCommerce, AI, and getting through this recession.

Listen to find out more about:

• Background to Sri’s time as founder of Increasingly
• Amplifying your cross-sell approach with social media

Key segments of this podcast and where you can tune into go direct
[07:00] – The untapped potential of Ai

[12:00] – The journey of the finance customer

[17:00] – Using ChatGPT to push eCommerce forward

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from selling insurance to building a recruitment empire through the power of personal relationships and strategic giving.

Talking points include:

• The strategic value of attending 25+ industry conferences annually for networking
• How giving without expectation for 12 years built Stefan's recruitment business overnight
• Why affiliate managers should experience media buying themselves to understand scaling challenges

Listen to find out more about:

• How Stefan accidentally built a recruitment empire by placing 50+ people in jobs for free
• The specific AI tool Stefan recommends every affiliate marketer should experiment with right now
• His rapid-fire insights on the most overrated trend and underrated opportunity in affiliate marketing today

Key segments of this podcast and where you can tune in to go direct: 

[05:17] The secret sauce of relationship building - genuine interest over manipulation

[25:08] The biggest mistake affiliate managers make - focusing only on whale affiliates

[29:40] Rapid fire round: Most overrated trends and underrated opportunities in affiliate marketing

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions

Sadly, it’s the last episode of the Affiliate Marketing Podcast for this season. We will be back to discuss further insights in the affiliate marketing industry, but in the meantime, we’re looking back over this series to revisit some of the most interesting insights and the guests behind them.

Listen here to find out more about topics such as: AI and ChatGPT, Word of Mouth Marketing, the African affiliate market, and more.

Listen to find out more about:

• Alex Bogh and Simon Dichoe Thomassen’s take on a bright future with data transparency
• Rob Berrisford’s take on the current AI craze taking over the internet
• Michelle Goodall’s advice on infiltrating

Key segments of this podcast and where you can tune into go direct

[10:00] – Mike Schmidt’s opinion on Word of Mouth marketing

[20:00] – Gilles Catteeuw’s take on the differences in working with an African userbase

[25:00] – Cole Chapman’s advice on reaching the people in their communities

[35:00] – Edwyn McFarlane’s golden nugget piece of advice for affiliates

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

This week, the Affiliate Marketing Podcast gets frank as Lee-Ann is joined by Edwyn McFarlane, founder of Coam, an affiliate marketing network where retailers can find content sites to work with. With over 15 years of experience in the affiliate marketing industry, Edwyn has a few nuggets of hard truths to share, including: being honest about the value of your product, the value of your customer, and the red flags that affiliates and retailers should look out for.

Listen to find out more about:

• The need for businesses to be honest about their products’ worth
• Why should eCommerce businesses focus on content-based partners?

Key segments of this podcast and where you can tune into go direct

[5:00] – The thought behind Coam and the advantage of followers over traffic

[15:00] – Brand-led retail as a red flag

[25:00] – Edwyn’s most valuable piece of advice for affiliate businesses

Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

The talk of the town is AI and that is no different on the affiliate marketing podcast. Join Lee-Ann as she discusses the effects of the AI tech boom on the affiliate marketing industry, with Rob Berrisford.

Rob is the founder of Affiliate.ai and has 20 years of experience in affiliate marketing. Alongside his team, he is creating generative AI software for the affiliate marketing industry. Listen in as the two discuss AI’s effect on affiliate marketing.

Listen to find out more about:

• How Affiliate.ai got ahead of ChatGPT
• The modelling out of fraud
• What is the marketing ecosystem going to look like in 10 years?

Key segments of this podcast and where you can tune into go direct

[15:00] – The importance of tooling for profits

[25:00] – Does ChatGPT mean sacrificing quality content?

[35:00] – Rob’s pitch for integrating ChatGPT into your work

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

It’s double trouble in the affiliate podcast this week. Lee-Ann is joined by not one but two key members of the Heylink team. Heylink is a tracking and automating technology platform born out of a love for the, and a thriving, affiliate marketing business.

You’re listening in to Alex Bogh, founder and CEO, and Simon Dichoe Thomassen, VP and Head of Product as they tell us about their insights having worked in affiliate marketing and going on to create Heylink.

Listen in for all the best information from the top.

Listen to find out more about:

• The ways that Heylink was developed to aid day-to-day problems
• Clickthrough versus conversion rates
• The importance of compliance in data tracking

Key segments of this podcast and where you can tune into go direct

[5:00] – How Simon and Alex came to create Heylink

[15:00] – The potential for advertisers to devalue a media

[25:00] – The need for an affiliate management system

[35:00] – The need for data transparency between advertisers and publishers

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Join Lee-Ann in the Affiliate Marketing Podcast to discuss trends in affiliate marketing with Shopify’s Product Leader, Mike Schmidt.

You know Shopify. Its adverts are fast-paced and all over YouTube, showing how even you can become a merchant by selling your clothes and items on the Shopify platform. Shopify Collabs, however, can help you build your business and your relationships with influencers. Find out what you can learn from Mike Schmidt when it comes to marketing your brand to this new generation, and just what has WOM marketing got to do with it?

Listen to find out more about:

• Background on Mike’s marketing career
• The rapid change in the landscape of affiliate marketing and customer acquisition
• The “disruption” of working with merchants over influencers

Key segments of this podcast and where you can tune into go direct

[10:00] – Levelling the playing field for small businesses with Shopify

[20:00] – The power of simplicity in your products

[30:00] – Key trends that Mike predicts in the affiliate marketing industry for 2023

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Michelle Goodall. Michelle has spent 25 years in the marketing and communication industry and is currently CMO at Guild, a mobile-first platform for creating branded communities.

The ladies come together to discuss a range of affiliate marketing topics, including the Periodic Table of Community Strategy, which outlines the elements that make up a successful marketing strategy. Listen to the podcast for the full details.

Listen to find out more about:

• The benefits of building an affiliate community
• The importance of collaboration in a community
• The importance of communication and trust in affiliate marketing

Key segments of this podcast and where you can tune into go direct

[05:00] – Michelle’s history in affiliate marketing

[15:00] – What does building a community really mean?

[25:00] – Stories from former clients

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Send me a text with your questions

Join Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and affiliate marketing aspects of running Premier Bet’s many labels covering 22 African countries.

Listen into the conversation to find out what Gilles and Lee-Ann think about the cultural differences in African and British betting and what is to be learned by affiliate marketers. 

Listen to find out more about:

• African versus British betting culture
• Education’s place in iGaming
• Finding the right combination to make a powerful partnership

Key segments of this podcast and where you can tune into go direct

[05:00] – The importance of “on the street” marketing

[15:00] – Prioritising user experience over everything else

[25:00] – Influencers bringing their own talents to marketing

[35:00] – Gilles’ personal passion for Africa

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

In this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a lot to say about affiliate marketing from the perspective of a global company.

Listen in as Lee-Ann and Evan discuss how a global company approaches affiliate marketing, and how they maintain these relationships with affiliates and publishers.

This episode has been sponsored by Admitad, a Mitgo company, if you would like to find out more please click here to see how we can help.

Listen to find out more about:

• Evan’s history with Mitgo
• How Instant Payout Pro came to be
• The importance of service when it comes to partners

 Key segments of this podcast and where you can tune into go direct

[10:00] – What a global company can learn from local regions

[20:00] – The importance of close communication with publishers

[30:00] – A controversial opinion on the future of the marketplace?

 Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

We’re kicking off the 11th season of the Affiliate Marketing Podcast with special guest Rick Magennis. Rick has been in affiliate marketing for over 12 years and is the founder and president of Bearcat Media, an affiliate marketing agency that specialises in growing eCommerce brands.

Lee-Ann will be quizzing Rick on all things affiliate marketing, from building concrete relationships with partners to creating a well-rounded bank of affiliates. Listen in here for all the insights.

Listen to find out more about:

• The evolution from coupons and codes to modern influencer marketing
• The importance of educating your affiliate partners
• An interesting gardening analogy for affiliate marketing?

Key segments of this podcast and where you can tune into go direct

[10:00] – Building relationships with affiliate partners through communication

[15:00] – Transparency between affiliate partners when it comes to data

[20:00] – The importance of diversity in your affiliate partners

[35:00] – Where does Rick see affiliate marketing going in the future?

Rate, Review & Subscribe on Apple Podcasts 

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

In this week’s podcast, we are offering you a sneak peek at what’s in store for future episodes. Our very own CEO Lee-Ann Johnstone highlights some insights you might have missed, as well as some future events that you might want to mark in your calendar.

Tune in to get the latest info on the upcoming Elevate Summit, the best bits of the past Amplify Summit, and more details of what’s to come.

Plus, we’d love to hear from you on what you think about our podcast. Click here to get access to our feedback form where you can tell us what you think of our weekly discussions and add your requests in too.

Listen to find out more about:

• Affiliate marketing discussions in past episodes
• Insights from the latest podcast with LT Partners’ Lacie Thompson
• Big things to come in the future of the Affiliate Insider Ltd brand

Key segments of this podcast and where you can tune into go direct

[2:00] – The Elevate Summit is back!

[4:00] – Highlights of the Amplify Summit.

[6:00] – Affiliate marketing made simple with our guides.

[8:00] – Using AI in your affiliate marketing responsibly.

Rate, Review & Subscribe on Apple Podcasts 

“I love the Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversation goes beyond typical business advice, exploring the human elements that make partnerships truly successful in the affiliate marketing industry.

We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible.

Talking points include:

• How a 30-year relationship teaches you about building business partnerships.
• Why Game Lounge implemented a radical data transparency index to evaluate affiliate platforms.
• The surprising results of implementing a four-day work week and doubling productivity per employee.

Listen to find out more about:

• Why treating affiliate relationships like a community rather than traffic suppliers transforms program performance.
• How Richard uses "synthetic players" and AI to test and optimise affiliate partnerships.
• The three essential tips every affiliate manager needs to focus on in the next month.

Key segments of this podcast and where you can tune in to go direct: 

[12:52] Boating philosophy: Why being on the water mirrors running a successful business.

[28:59] Four-day work week results: How less time created more productivity.

[34:48] Three essential tips for affiliate managers building successful partnerships.

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions

The cost of living crisis is affecting everything, even the affiliate marketing industry. The digital industry is learning quickly that the rising growth and engagement they saw during lockdown was in fact a temporary thing and they have to rethink where their money is going. No doubt a lot of other businesses in affiliate marketing are met with the same problem.

This week, Lee-Ann is joined by founder and CEO of LT Partners, Lacie Thompson to discuss setting up your budget for success. Listen in to find out their valuable insights.

Listen to find out more about:

• How Lacie got started in affiliate marketing
• Is there value to paying for performance?
• Should companies be so protective of their data?

Key segments of this podcast and where you can tune into go direct

[10:00] – Finding lookalike opportunities in Google Analytics

[20:00] – The advantages of brands using agencies to grow

[25:00] – The importance of chemistry between affiliate partners

[35:00] – The value of a program audit for your brand

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Fresh off the closure of our AMPLIFY Summit, Lee-Ann is joined by a few big-name peers in the affiliate marketing industry to discuss the biggest trends predicted for 2023.

In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform[cb] CEO, Erin Cigich, to discuss trends that social media and affiliate marketers are likely to see over 2023. We’re going through the key takeaways from the first panel of the Amplify Summit.

Listen to find out more about:

• What the future looks like for affiliate marketing in 2023
• The prominence of ChatGTP in affiliate marketing
• What goes into “gifting” in order to get something out of it

Key segments of this podcast and where you can tune into go direct

[09:00] – The affiliate marketing industry preparing for the upcoming recession

[16:00] – How gifting creates a great performance-based relationship

[23:00] – Should recession budgets realign into retail, cashback, etc.?

[30:00] – Key things affiliate managers should do to get a head start in 2023

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

Lee-Ann is once again joined by co-founder and advisor of Impact.com, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo.

Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann have a lot to discuss on affiliate marketing given their long histories circling each other in the digital marketing world. Listen here to find out what they came up with.

Listen to find out more about:

• Why is segmentation important?
• The importance of data in segmentation.
• Why program segmentation is important to an affiliate program.

Key segments of this podcast and where you can tune into go direct

[03:00] – The ease of recruiting affiliates and the blocking of niche audiences

[06:00] – What are birders?

[09:00] – Uncovering new segments of customers

[12:00] – The importance of networking in affiliate marketing

Rate, Review & Subscribe on Apple Podcasts 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions