Explore every episode of the podcast The Abigail Peugh Podcast

Emily Carver is NOT one of those “I posted three Reels and my business blew up overnight” stories.

She’s worked her freaking butt off!!

She started sharing her journey, got VERY specific about who she wanted to help, created a digital product around it, and kept showing up even when things weren’t taking off as quickly as she wanted.

And then something started working.

At the time we recorded this episode, Emily had made digital product sales for 48 DAYS straight!! 👀

Inside this episode, we cover:

• The shift Emily made that finally started turning all that consistency into daily sales

• Why getting WAY more specific about who she was helping changed her business

• The platform she added that surprised her with how freaking well it worked

• The slightly controversial content that gets people talking 😂

• What Emily says actually makes people buy her digital product again and again

If you’re putting in the work and wondering why it feels like everyone ELSE is blowing up faster than you, listen to this one.

Emily’s story is such a good reminder that the part you see online usually comes AFTER a whole lot of showing up, testing, changing things, and refusing to quit.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Emily’s 30-Day Carnivore Reset for Perimenopause

Connect with Emily:

Instagram: @emilyeatsmeat

Connect with me:

Instagram: @abigailpeugh

Stephanie spent TWO AND A HALF YEARS thinking about starting an online business before she finally decided to just freaking do it.

Then she launched her first digital product...

And sold TWO in 30 days.

But instead of deciding digital products didn't work, she paid attention to what her audience was actually asking her for and tried again.

Now she’s making daily sales, has had a $5,495 sales day, and built a business that’s changed what life looks like for her family of eight.

Inside this episode, we cover:

• What Stephanie changed after her first digital product completely flopped

• The product she created next and why people were willing to pay hundreds of dollars for it

• How a $17 sales day and a $5,495 sales day happened in the SAME WEEK

• The Reel that brought Stephanie 3,592 followers and why we think it worked so freaking well

• What daily sales made possible for Stephanie's family that she NEVER expected a year ago

If you've been sitting on an idea because you aren't sure it'll work, OR you've launched something that didn't sell like you hoped, you need this one.

Because sometimes the thing that doesn't work gives you the exact information you need to figure out what will.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Stephanie’s viral reel

Connect with Stephanie:

Instagram: @clearcreekcollective

The Ultimate Furniture and Styling Guide

Connect with me:

Instagram: @abigailpeugh

Mackenzie had built a business, a loyal community, and was getting ready for maternity leave when she woke up one morning and basically lost ALL of it.

She was seven months pregnant, locked out of her accounts, and suddenly the business she thought would support her postpartum season was gone.

So she started over.

And today? She’s made sales for more than 600 days in a row and built a business around something I still think WAY more creators should be doing: storytelling.

Inside this episode, we cover:

• What happened when Mackenzie lost the community she had spent YEARS building

• Why it took THREE months to get a single comment after starting over and what finally started to click

• The ridiculously simple membership idea her audience basically created for her 👀

• Why Mackenzie believes the content that makes sales probably WON’T be the content that goes viral

• The marketing strategy both of us refuse to use and the very expensive lessons that taught us why

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Connect with Mackenzie:

Instagram + TikTok: @mackenzieheflin_

Connect with me:

Instagram: @abigailpeugh

Kelsey Johnson started her Instagram account a little over a year ago, and for the first six months? Not a whole lot happened.

Then something finally clicked.

Since then, she’s grown to over 15,000 followers, sold her first digital product almost 1,600 times, and built an 85-day daily sales streak.

And the best part? She didn’t do it by trying to become known for everything.

Inside this episode, we cover:

• What finally changed after six months of struggling to grow

• The super niche product Kelsey almost didn’t create and what happened when she finally did

• Why getting MORE specific helped her grow faster

• The three things she focuses on that she believes are behind her daily sales

• What she’s doing now that she has an audience who knows and trusts her

If you’re in the stage where you’re posting, trying all the things, and wondering when something is finally going to click, you need this episode!!

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Kelsey’s Grow with Trial Reels Guide

Connect with Kelsey:

Instagram: @kelsey.marie.johnson

Connect with me:

Instagram: @abigailpeugh

Jordan Dooley has been creating content since the Valencia filter days of Instagram 😂 and more than a decade later, she’s STILL building an audience, making sales, and figuring out how to evolve just like social media.

Jordan is a three-time bestselling author, longtime content creator, and mom of three under three. She’s also made some form of digital product or affiliate sale every single day for YEARS.

And what I loved about this episode is that Jordan has experienced basically every era of making money online. She’s sold $20 digital products, built memberships, worked with brands, made affiliate income, written books, grown multiple social media accounts, and completely changed the way she creates content as her life has changed.

Inside this episode, we cover:

• Why Jordan thinks Instagram has officially become “Interest-gram” and what that means for creators trying to grow right now

• The major shift she made to her content after more than a DECADE online and why it’s actually making her life easier

• How she’s making money from multiple income streams without trying to sell 47 different things at once

• The content system Jordan uses so she can post consistently without constantly creating everything from scratch

If you’ve ever wondered whether you need to choose between digital products, affiliate income, brand partnerships, or building a personal brand, this conversation is SO good.

We also get into what building a business actually looks like with three kids under three, why Jordan intentionally stepped away from things that used to be a huge part of her business, and her philosophy of finding the lowest input with the highest output in this season of life.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Connect with Jordan:

Instagram: @jordanleedooley & @thestorytutorials

Connect with me:

Instagram: @abigailpeugh

Amy was a stay-at-home mom with four kids within THREE years when a pile of towels falling out of her linen closet basically sent her over the edge. 😂

And that moment eventually became the beginning of the business she has today.

Amy started Genius Mom Hacks because she wanted an identity outside of motherhood AND wanted to help other overwhelmed moms create homes that actually made their lives easier. She started with a blog, eventually found digital products, and has spent the last few years building a business that is such a good example of what can happen when you stop chasing the next thing and just KEEP GOING.

In this episode, we’re talking about how Amy turned a simple idea into a digital product business making sales every single day, the content strategies she still uses years later, and why she believes consistency has mattered way more than trying to make every single post perform perfectly.

Inside this episode, we cover:

• The moment Amy realized something in her life HAD to change and how it eventually became the foundation of her entire business

• Why Amy waited an entire YEAR before creating her next product and why that might have actually helped her grow faster

• The content strategy behind one reel that completely changed the future of her account

• How Amy creates multiple pieces of content a day without spending her entire life on Instagram

• The revenue stream she added to her digital products that I think WAY more creators should be using

If you’ve been overcomplicating digital products, constantly wondering if you need to create something new, or letting a low-view post convince you that what you’re doing isn’t working, you NEED to listen to this conversation.

Resources mentioned:

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Amy’s viral reel mentioned in the episode

Connect with Amy:

Instagram: @geniusmomhacks

Connect with me:

Instagram: @abigailpeugh

Steph Fisher is a former civil engineer, mom of four, and now full-time content creator. And her story is basically proof that it is NOT too late to reinvent yourself or start from scratch on Instagram.

A little over a year ago, Steph decided she was done spending hours watching other people build the lives they wanted and decided to start creating instead.

But this wasn’t her first attempt. She actually tried multiple times before and nothing really stuck.

This time, she decided she was going ALL IN for an entire year. And let’s just say... things started happening a whole lot faster than she expected.

In this episode, we’re talking about what finally made this time different, the unexpected moment that completely changed the trajectory of her account, how losing her job pushed her into being an entrepreneur, and what happened when she launched her very first digital product.

In this episode, we cover:

• What Steph did differently after trying and failing to make content creation stick multiple times before

• The reel she almost DIDN’T post that ended up changing everything

• How an unexpected career change gave Steph the push to bet on herself

• What happened when she finally turned the questions sitting in her DMs into something she could sell

• The mindset shift Steph believes made the biggest difference between another failed attempt and completely changing her family’s life

If you’ve been sitting there thinking you missed your chance, Instagram is too saturated, you don’t have enough time, or you’ve already tried and it didn’t work... LISTEN TO THIS ONE.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Steph’s viral morning routine reel

Connect with Steph:

Instagram: @stephfi___

Connect with me:

Instagram: @abigailpeugh

If you think it’s too late to start from scratch and grow an audience that actually buys from you in 2026, this episode is going to change your mind.

Laura Gordon started a brand new Instagram account in February after being laid off from her job. After trying multiple niches, starting over more than once, and creating digital products that never sold, she decided to give it another shot and go ALL IN.

And this time? Things went very differently.

In this episode, Laura is breaking down what she actually did to grow from zero to over 10,000 followers in just 52 days AND build a 44-day daily digital product sales streak along the way. And spoiler alert, it wasn’t because she had one lucky viral reel.

Inside this episode, we cover:

• What Laura did differently THIS time after multiple niches and digital products that didn't work

• The strategy behind going from a brand new account to 10K followers in just 52 days

• The surprisingly simple thing Laura did before creating her digital product that completely changed the outcome

• What’s actually driving Laura’s sales right now (and it might not be the content you think 👀)

• The small business decision that helped Laura realize this could actually replace the job she lost

This episode is such a good reminder that you do NOT need a massive audience, years of experience, or the perfect niche figured out before you start. Sometimes you just have to test things, pay attention to what’s working, and be willing to go ALL IN when you find the thing that clicks.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Connect with Laura:

Instagram: @lauralizgordon

Connect with me:

Instagram: @abigailpeugh

After an unexpected year away from the podcast, ya girl is finally back. 🫶🏼

I honestly thought I'd be gone for a few weeks... maybe a month. Instead, life had other plans.

In this episode, I'm sharing where I've been, what life has looked like after having my son six weeks early, and how becoming a mom of two completely shifted my priorities, my business, and honestly... me.

I'm also sharing a big announcement about the future of this podcast, what you can expect from Season 2, and the one thing that allowed my business to keep making sales every single day while I was in the hospital and deep in the postpartum trenches.

Inside this episode, I cover:

• The unexpected reason I disappeared for an entire year

• A big announcement about the future of this podcast

• The one business decision that completely changed my postpartum experience

• The "yes" that almost didn't happen and why it means so much to me

• Why changing your mind might be one of the smartest business decisions you ever make

If you've been in a season where life looks different than you expected, your priorities have shifted, or you're wondering if it's okay to pivot... this episode is for you.

Resources mentioned:

30-Day Free Stan Trial HERE!

Join Rich Girl Community HERE!

Connect with me:

Instagram: @abigailpeugh

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone.

In this episode, we cover:

• How lonely being an entrepreneur can be and how important community is
• The frustration of chargebacks and how to handle each situation
• Ways to cope and learn from hurtful comments & harsh feedback from clients or students
• Running out of content ideas and how to find your creativity again 
• Self-sabotage and ways to keep going despite it

Resources & Links:

• Terms and Conditions mentioned in the episode 
• Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode! 

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.

In this episode, we cover:

• The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)
• How I turned my audience's burning questions into a must-have digital product
• The nail-biting countdown to my first sale 
• Why that initial $35 felt like winning the lottery and how it literally rewired my brain
• Busting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)
• How digital products let me be a present mom and manage my health without sacrificing my goals 

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business!

In this episode, we cover: 

• The power of buyer psychology 
• The 4 different buyer types 
• Instagram post ideas to sell to each buyer type 

Connect with Natasha:

Follow on Instagram @natasha.zoryk & @weareazura

Connect with Abigail:

Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode! 

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs! 

Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle piece for women who feel like they're "doing it all" and still struggling! 

On this episode, we cover: 

• The four phases in your cycle 
• What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money 
• Weird and random facts about your cycle 
• Hormone-friendly snacks and mocktail ideas 
• 5 daily tips to balance your hormones for busy entrepreneurs

Connect with Emily:

Follow on Instagram @littleraeofhealth

Ultimate Hormone Balance Masterclass [FREE]

The Balanced Babe Blueprint Course

28 Cycle Syncing App 

Flo App

Connect with Abigail:

Follow on Instagram @abigailpeugh

Join Rich Girl Community HERE

We’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year.

If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months.

Inside this episode, I cover:

• Why I chose not to launch any new offers this year, and how that decision impacted my sales (and sanity)
• What’s working for digital product sales right now, including the type of freebies that are converting and the launch strategy I swear by
• Why I’m still obsessed with trial reels for growth (but not for selling)
• The email mindset shift that helped me boost conversions without feeling annoying
• Why collaboration posts are way more powerful than people give them credit for
• What’s helped me stay on track to hit my “good” revenue goal, even with unexpected life stuff
• How I’ve built in recurring revenue to keep my business stable without starting from zero each month

This episode is part strategy, part behind-the-scenes life update, and part reminder that soft seasons still create big results. If you’ve been craving clarity and calm in your business — this is for you.

Resources mentioned:

Rich Girl Community 

7 Days, 7 Ways to Sell Like a Rich Girl 

Trial Reels Episode

Read the blog I mentioned about using trial reels without access HERE

Connect with me:

Instagram: @abigailpeugh

DM me your biggest takeaway or your mid-year reset plans — I’d love to cheer you on.

Love you, mean it.

Abigail

This might be one of my favorite episodes yet — and it’s a little different than usual.

I brought together four amazing women from different rounds of my  Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp. 

They didn’t hold back.

Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episode is going to meet you where you’re at.

• Cara (@chaoswithcara) — mom of 3, who built her brand helping moms "poop in peace" with simple activities and now has over 300K followers and multiple products in her store
• Emily (@heybridey) — went from “What the heck would I even sell?” to launching a wildly relatable wedding planning guide for brides on a real budget
• Eliza & Dr. Craig (Restoration Dentistry) — a holistic dentist and his wife who turned one viral video into a best-selling cavity prevention guide that now helps thousands
• Megan (The Photo Project) — who joined Bootcamp after launching her product and still found huge value in refining her offers, building confidence, and scaling her digital product offer suite

• What each person was afraid of before launching (spoiler: perfectionism, visibility, and “can I even do this?” were BIG themes)
• How each of them approached creating their first digital product — from a $27 guide to a full community
• What they’d do differently, and what helped them push through the messy middle
• Their thoughts on how many products to start with, how to use bundles and order bumps, and why “more info” isn’t always better
• How they juggle growing a digital product business with real life (kids, businesses, being tired, etc.)

Plus: advice they’d give you if you’re debating joining the Bootcamp right now. (And no, I didn’t make them say nice things. They just really believe in it 🥹)

Resources Mentioned:

• Follow Cara: [@chaoswithcara]
• Follow Emily: [@heybridey]
• Follow Eliza & Dr. Craig: [@restoration.dentistry]
• Follow Megan: [@oharephotos]
• Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl → [HERE]

Connect with me:

Instagram:@abigailpeugh

If this episode hit home, screenshot and tag me in your stories — or send me a DM. I love hearing what stood out to you.

Love you, mean it.

You asked, I answered.

If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down.

I popped a question box on IG asking where you're at in your digital product journey, and the responses?  All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join.

We’re covering real-life scenarios like:

• “I’ve started my product but can’t grow my followers”
• “I have 3 ideas and can’t pick one”
• “I launched something, but no one’s buying”
• “I’m a chef/dietitian/coach—does this still apply to me?”
• “I don’t even know what to sell or where to start”
• “I’m second-guessing everything (including myself)”

Whether you’re brand new or already launched something that flopped, this is your no-BS episode to decide if the Bootcamp’s your next step. 

• Who the Bootcamp is actually built for (and who might be better off inside Rich Girl Community)
• Why you don’t need a big audience to join
• How this round’s Launch GPT Bot helps simplify decisions, copy, and tech
• The magic of a focused 6-week launch window
• What to do if you’ve got too many ideas
• Why “confidence” doesn’t need to come first (and what to focus on instead)

This is the episode I wish I had before launching my first digital product. If you're in the doubt spiral right now, you are so not alone. This will help.

Join Digital Product Bootcamp HERE!

📲 DM me on IG (@abigailpeugh) with where you are at and I’ll tell you straight up if the Bootcamp is a good fit.

Let’s build something that sells (and feels really freaking good while doing it).

I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.

✨ First up: Kelsey.

Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:

• Why longer launch warmups are absolutely necessary right now
• How she built a high-converting waitlist without selling during it
• The creative way she kept launch energy high even in the dreaded mid-launch slump
• What’s actually working when it comes to building trust before the sale
• The mindset shift she made around emails (and how it boosted sales big time)
• The surprising way she used ChatGPT to help with her mindset during launch

🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.

Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:

• Why starting on a tiny budget gave her an advantage
• The smart way she partnered with veterinarians to build credibility
• How one $27 ebook gave her the confidence and social proof to launch bigger
• Why storytelling (not fancy tech) helped her grow her audience to over 15k in less than a year
• What part of the bootcamp helped her get everything set up in one afternoon

This is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.

Resources Mentioned

• Kelsey’s Launch Course: Launch Your Own Way 
• Kelsey’s Podcast: The Warm Up
• Instagram: @cominguproses.co
• Threads: @cominguproses.co
• Laura’s product: The Doggy Dish Database
• Laura’s Instagram: @thedoggydish 

Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE]

Stay Connected 

Instagram: @abigailpeugh

In this episode, I’m breaking down what low ticket digital products are really selling in 2025, based on real digital products from my past students! 

If you’ve ever wondered:

What kind of digital products are actually making sales right now?

Do I need to be an expert to launch something?

Can I sell a “fun” product… not just something people need?

How do I know what my version of that could be?

We’re getting into all of it.

Inside this episode:

• Why “I have nothing to offer” is a lie (and what to tell yourself instead)
• Real examples of profitable 2025 products–from cavity prevention guides to cozy hobby plans
• The one trait every high-converting product on this list shares
• Why your life is more than enough experience to start with
• Tangible vs. vague offers, and why clear wins always sell better
• What you should do if your idea is more of a “want” than a “need”

Whether you’re in brainstorming mode or ready to launch something this summer, this episode is packed with insight, ideas, and the reminder that it’s not too late — you’re just getting started.

Mentioned in this episode:

• Free Training: The “Rich Girl” Method
• Emily from @heybridey
• Dr. Clayton & Eliza from @restoration.dentistry
• Cara from @chaoswithcara
• Stephanie from @pregnancy_nutritionist
• Matthew from @casuallymatthew_

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community: Join HERE

Today’s digital product coaching episode is extra special.

It’s a Rich Girl Coaching Session with one of my amazing students, Emily from @heybridey — a digital product creator helping budget-conscious brides plan their dream weddings without losing their minds (or their entire savings account).

We talked about:

• How Emily started her brand from scratch and grew a community of 50,000 on Instagram
• What helped her go from idea to actual sales using Rich Girl Community and Digital Product Bootcamp
• What it really takes to launch a digital product while juggling mom life, perfectionism, and sick days during launch week
• The personal setback that made her pause everything — and how she came back to her business with more clarity and connection than ever
• What to post when you’re coming back after a break
• Creating story routines that lead to actual sales (not just vibes)
• Her genius “Dupe This Wedding” reel series and how she’s using it to boost engagement, grow her list, and make digital product sales

Whether you’re in a slow season, trying to bounce back from burnout or life stuff, or looking for motivation to just start, this episode is for you!

For transparency sake: Emily’s story is incredible, but her results are hers. What worked for her might not look the same for you—and that’s the beauty of building your own version of success.

Resources mentioned:

• Follow Emily:@heybridey
• Learn more about Rich Girl Community: HERE
• Join my free training HERE where I’ll walk you through the exact “Rich Girl Method” I used to launch a digital product in just 6 weeks.
• PS, as a thank you for showing up, everyone who attends the free training mentioned above will get a private $200-off link when the Digital Product Bootcamp opens on June 17. This offer is just for attendees, and you'll get all the details inside the training! 
• Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community

If you loved this episode, screenshot it and tag us in your stories!

I’m walking you through 5 common places that digital product creators get stuck—from struggling to pick an idea to feeling like you don’t have the time, energy, or confidence to launch. (Spoiler: You’re not lazy or behind. You’re just stuck—and there’s a way out.)

Then, I’m handing the mic to one of my favorite low-lift business experts, Rheanna, for a Rich Girl Session where she shares 5 brilliant ways to work less and still grow your business—especially if you’re managing chronic illness, parenting littles, or just plain exhausted.

This week’s episode is packed with so much goodness, I had to split it into two parts.

Inside this episode:

• The real reason you’re stuck and can’t pick a product idea
• How I finally got clarity (hint: I tried 3 Instagram accounts at once… yes, really)
• Why you don’t need to be the first or the best—just one step ahead
• What actually matters when you're building your audience (it’s not your brand colors)
• Why selling before you're ready is the move
• How to use AI, Notion, and content banks to streamline your whole business
• The power of using other people’s audiences before a launch
• Why doing less is usually the smartest growth strategy

Whether you're gearing up for your first launch or trying to get out of your own way and just start, this episode will help you move forward! Let’s dive in! 

Resources mentioned:

FREE LIVE TRAINING https://abigailpeugh.myflodesk.com/freelivetraining

Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl 

Join Rich Girl Community HERE

Follow Rheanna: https://stan.store/TheChronicCEO

Tools: Notion, ChatGPT, & Stan Store

Connect with me:

Instagram: @abigailpeugh

If you loved this episode, tag me in your stories or send me a DM—I want to hear what stuck with you!

Okay y’all — today’s episode is so fun.

Amy (@geniusmomhacks) had a reel absolutely blow up. We’re talking over 59,000 followers, 3.1 million views, and a huge spike in her daily digital product sales.

In this episode, I’m giving you the full behind-the-scenes breakdown of:

• What she posted (and why it worked so well)

• The exact prompt she used from inside Rich Girl Community

• The clever caption + audio combo that made her reel both hilarious and strategic

• How she positioned her product for conversions

• Why this type of content should be part of your strategy too

Quick note: Results like Amy’s aren’t guaranteed or typical. Social media success depends on a lot of factors—your niche, messaging, timing, consistency, and more. I’m sharing this story to inspire and educate, not promise specific outcomes. Just wanna be clear on that! 

I also share how my own version of the same prompt performed (spoiler: not nearly the same), and why success isn’t something you can copy—but you can reverse-engineer what works and adapt it to your own strategy.

If you’re looking for content ideas that grow your audience and help you sell digital products (without being glued to Instagram 24/7)... this one’s for you.

Resources mentioned:

• @geniusmomhacks on Instagram 
• See Amy’s viral reel HERE
• My freebie that has the exact prompt Amy used for her reel: 7 Days, 7 Ways to Sell Like a Rich Girl 
• Rich Girl Community

Connect with me:

Instagram:@abigailpeugh

Join Rich Girl Community: Click HERE

It’s officially been one year since launching this podcast (!!!) and today I’m pulling back the curtain on everything—what worked, what flopped, and whether it actually helped me sell more digital products (spoiler: it did).

If you’ve been thinking about starting your own podcast or just want to hear how I used mine to grow my audience and make more sales without sounding like a robot… this episode is for you.

A few things I cover: 

• The real reason I started a podcast (and why it wasn’t to go viral)
• My biggest fear before launching and how I worked through it
• How I used specific episodes to drive sales during a digital product launch
• Why your podcast listeners are your most loyal ride-or-dies
• My exact weekly marketing plan to grow and promote new episodes
• A few things I wish I had done differently (and what I’m changing in year two)

Resources mentioned:

• Podcast host I use: Captivate.fm
• Podcast launch manager: Jill Carr

Episodes referenced:

• Ep. 2. Q&A with My Husband Trevor: From Leaving His Job to Becoming a SAHD
• Ep. 23. Sewing Her Way to 838,000 Instagram Followers in Less Than a Year w/ @mothersewsbest_- Student Spotlight
• Ep. 43. Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls

Connect with me:

Instagram:@abigailpeugh

Join the Rich Girl Community: Click HERE

Make sure to subscribe so you never miss a new episode. See you next week!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.

I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).

We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.

A few things we cover:

• The three podcast "brand levels" and why your launch strategy needs to match where you’re starting
• Why 80% of podcasts fail after just 10 episodes (and how to avoid it)
• How to name your podcast to get found in search—even if you don't have a huge audience yet
• The simple, under-$100 setup Adam recommends (no fancy studio needed)
• Whether you should focus on solo episodes, interviews, or a mix if you're selling digital products
• Why you don't need social media to build a profitable podcast
• The "two-thirds content rule" that can make or break your podcast’s success

If you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.

Resources mentioned:

• Zencastr / Streamyard for recording
• Click HERE to sign up for Adam’s FREE Podcasting Business School Newsletter! 
• Grab the headphones I use HERE and the mic I use HERE! 
• Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls
• How I Gained 4,000+ Followers Using Trial Reels (Q&A)

Connect with Adam:

Instagram: @podcastingbusinessschool

Website: https://www.podcastingbusiness.school/

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community: Join HERE

P.S. If you needed a sign to start messy and figure it out as you go—this is it! 

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Today’s guest is someone I instantly connected with online (even though we haven’t met in real life yet). Kristen, also known as @the.organimana, is a mama, content creator, and full time digital product seller, who went from battling chronic illness and mold toxicity to creating a thriving business rooted in low tox living.

If you’ve ever wondered whether your “weirdly specific life experience” could become a business... Kristen’s story is about to light a fire under you.

• How she went from $1,200 in her first year of sales to over 10,000 digital product orders
• The baby registry guide that completely took off while she was literally giving birth
• Why niching down to a super specific person (think pregnant moms in 2024) changed everything
• What she’s learned about going viral—and what to do after the followers come flooding in
• How affiliate links turned her products into something that earns long after launch
• Her Instagram growth journey (from 18K to 235K in just six weeks)
• Creating a bingeable reel series and why her double-chin shower video actually went viral
• Her new subscription-based cooking community and what she’s planning next

Kristen’s journey is such a powerful reminder that you don’t need to teach people how to make money to make money online in order to be successful selling digital products. You just need a story, a strategy, and a specific person you’re here to help.

Connect with Kristen:

• Instagram: @the.organimama
• Explore her guides & shop here!

Connect with me:

• Instagram:@abigailpeugh
• Rich Girl Community: Join here

P.S. Her shower reel had me wheezing. Just wait.

Okay y’all… we flipped the script this week. My sister (and podcast manager/VA/bestie/occasional bully) Mary hijacked the mic and interviewed me for a juicy little Q&A episode. We talked business, motherhood, hot girl walks, digital products, and yep—even pickles. This episode is a peek behind the curtain of what’s really going on in my life and business right now, and we covered so many fun (and real) topics that I know you’ll love.

A few things we cover:

• The most money I’ve ever made in a single day (and what launch it came from) 💰
• How motherhood actually made me a better business owner
• Why I’m obsessed with low-ticket digital products and hate pushy sales
• What I hope my daughter learns by watching me work
• Would I ever go on reality TV? (Spoiler: I would cry in episode 1)
• The autobiography I love about the founder of Nike (find it here!)
• The very real convo about whether I’ve ever had to fire someone (and how I handled it)
• My reality show alter ego, my obsession with Wicked, and the current state of my hot girl pickle stash

This one is chatty, heartfelt, slightly chaotic, and 100% us. Whether you’re a mom building a business, a digital product creator, or just here for the BTS convos, I think you’re gonna love it.

Connect with me: 

Instagram: @abigailpeugh

Rich Girl Community: Click here to join

On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.

A few things we cover in this episode:

• How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)
• Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantage
• The inspiring journey from losing her mother and becoming homeless to building a thriving online business
• Why starting with a small digital product lets your audience tell you exactly what they need next
• The surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeed

Resources mentioned in this episode:

• Baking for Business Membership
• Digital Product Community for Bakers

Connect with me:

• Instagram: @abigailpeugh

Connect with Amanda:

• Instagram: @bakingforbusiness
• Website: bakingforbusiness.com

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, I'm sitting down with operations consultant Madi Waggoner to discuss one of the most anxiety-inducing parts of scaling a digital product business: hiring help! As a solopreneur who waited over a year to hire my first VA, I'm so excited to bring you someone who specializes in helping online entrepreneurs set up systems and make their first hires without losing their minds.

A few things we cover in this episode:

• The foundational systems every digital product business needs from day one (even if you're starting scrappy!)
• How to know when you're actually ready to hire help (beyond just feeling overwhelmed)
• The costly mistake Madi made that left her with zero income just 3 weeks after having her baby
• The practical ways to set up finances so you can hire with confidence, not panic
• Why your password manager might be sabotaging your ability to delegate effectively

Resources mentioned in this episode:

• Madi's Founders Focus Assessment (free tool to identify what tasks to delegate)
• 1Password (recommended password manager for teams)
• Crucial Conversations (book recommendation for managing team members)

Connect with me:

• Instagram: @abigailpeugh

Connect with Madi:

• https://buildingremote.co/

Make sure to hit subscribe/follow so you never miss an episode!

Today I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy.

A few things we cover in this episode:

• The significant shift in how Instagram is now showing your Reels (and why your views seem different)
• Why creating "shareable" content is more critical than ever with the new algorithm
• A spreadsheet strategy that reveals which posts actually convert views into followers
• How to modify your content for new viewers who have never seen your profile before
• The surprising advantage of carousel collaborations most creators are overlooking

Resources mentioned in this episode:

• Brock's upcoming podcast interview with Adam Mosseri (Head of Instagram)
• The Build Your Tribe podcast

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Brock:

• Instagram: @brock11johnson

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, I'm sitting down with Lisa Bradshaw, a story and pitch expert who has mastered the art of getting featured everywhere from Friends (yes, THE Friends TV show that I’ve spent countless hours watching & rewatching) to Oprah Radio. With years of experience on both sides of the mic, Lisa reveals exactly how digital product creators can craft pitches that open doors to incredible visibility opportunities, regardless of your following size! 

A few things we cover in this episode:

• The exact pitch strategy Lisa used to get her product featured on one of TV's biggest shows
• Why paying to be featured is almost always a bad idea (and what to do instead)
• How to create a "speaker sheet" that can land you paid speaking opportunities
• The confidence mindset shift that helps Lisa hear "no" without taking it personally
• Seven different visibility channels you can explore beyond Instagram

Resources mentioned in this episode:

• Lisa's Pitch Playbook (personalized pitch strategy with detailed video feedback)
• Lisa's TV show (where you can pitch yourself as a guest!)

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Lisa:

• Instagram: @lisabradshaw.co
• Website: http://www.lisabradshaw.co/

Make sure to hit subscribe/follow so you never miss an episode!

In this milestone episode, I'm pulling back the curtain on exactly how I grew my Instagram to 100,000 followers in just two years. While follower count isn't everything, I'm sharing the specific strategies that built this incredible community and transformed my digital product business!

A few things we cover in this episode:

• Why sharing the messy parts of my journey attracted more loyal followers than just posting highlights
• The counterintuitive reason I never used content pillars (and still grew rapidly)
• How Trial Reels became my secret weapon for gaining thousands of new followers
• The surprising personal content strategy that created deeper connections than business content
• My simple approach to carousel collaborations that put me in front of ideal audiences

Resources mentioned in this episode:

• Rich Girl Launch
• IG Growth for Sales 
• My episode on Trial Reels

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community for more growth strategies!

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, we're sitting down with Stephanie, a registered dietitian and mom of two (with baby #3 on the way!) who transformed her expertise into a thriving digital product business. After noticing a major gap in nutrition guidance during pregnancy, she created targeted meal plans that are now helping thousands of pregnant women manage symptoms and eat confidently.

A few things we cover in this episode:

• Stephanie’s first low ticket digital product launch results (spoiler alert, it was sooo good)
• Why creating specific, problem-focused products leads to more sales (and better results)
• The reason her revenue jumped 170% after launching her second product
• The unexpected marketing challenge she faced when selling to pregnant women
• Why she chose PDFs over courses for her first products (and why it was the perfect choice)

Resources mentioned in this episode:

• Feel Better Pregnancy Meal Plan (Stephanie's first product)
• Beyond the Symptoms (Stephanie's second & third trimester nutrition guide)
• Rich Girl Community

Connect with me:

• Instagram: @abigailpeugh

Connect with Stephanie:

• @pregnancy_nutritionist

Make sure to hit subscribe/follow so you never miss an episode!

On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results.

A few things we cover in this episode:

• The "Chicken Nugget Theory" that transformed how she thinks about community building
• Why simplicity beats complexity when designing digital products that sell
• The three non-negotiables you need before creating any course or community
• How she scaled (and later closed) a 6-figure membership community
• The psychology behind why most online courses fail to deliver results

Resources mentioned in this episode:

• Vix's "How to Kill a Membership" Episode on Rave Results Podcast
• Rave Results 

Connect with me:

• Instagram: @abigailpeugh
• Join Rich Girl Community

Connect with Vix:

• Instagram: @vixmeldrew
• vixmeldrew.com

Make sure to hit subscribe/follow so you never miss an episode!

After my trial reels episode with Nikki, I'm back with real numbers, specific strategies, and answers to your burning questions! From testing over 32 trial reels in the past month, I'm sharing exactly what worked (and what didn't) to gain over 4,000 new followers! 

A few things we cover in this episode:

• The exact content type that got me 1.7M views and 1,002 new followers from a single reel
• Alllll your burning questions that you had for me after my first episode on trial reels
• My 10-minute daily system for creating and testing multiple trial reels
• Why natural, unpolished content is outperforming perfectly curated posts
• The surprising truth about using trial reels for direct sales versus audience growth

Resources mentioned in this episode:

• Rich Girl Community 
• Episode 43 with Niki (our first trial reels deep dive)

Connect with me:

• Instagram: @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

Today I'm sitting down with Vicki Pollack, a former 7-figure master resale rights course seller who walked away from $200K monthly income to align with her integrity. With her no-BS approach, Vicki opens up about the truth behind the digital product boom and what it takes to build a sustainable online business.

A few things we cover in this episode:

• The untold truth about making money online that most content creators won't share
• Why selling with integrity might mean walking away from massive profits
• The surprising pivot stories of creators who found success in unexpected niches
• What ethical digital product marketing actually looks like (it's not what you think)

Resources mentioned in this episode:

• Vicki's Rookie Course
• "Don't Say That" Book (affiliate link)

Connect with me:

• Instagram: @abigailpeugh

Connect with Vicki:

Instagram: @the_no_bs_newyorker

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Today's guest is Niki Puls, a marketing coach, who writes content for celebrities and has cracked the code on Instagram's newest feature that most people don't even know exists yet! Niki joins us to reveal how she's helping herself and her clients gain hundreds of new followers daily using a strategy that even TikTok doesn't have.

A few things we cover in this episode:

• A new Instagram feature that's slowly rolling out (and why you need to be ready for it)
• Why your "failed" content might actually be perfect for gaining new followers
• The surprising reason most people give up right before they crack the code
• A clever hack for testing content without risking your engagement
• The simple mindset shift that transforms how you create content for new audiences

Resources mentioned in this episode:

• Niki's Viral Trial Reels Guide
• ManyChat for Instagram
• Instagram's Trial Reels Feature

Connect with me:

• Instagram: @abigailpeugh

Connect with Niki:

• Instagram: @nikipuls

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

On today's episode, we're sitting down with Cristina, a mom of 4 who went from struggling to find her niche, to being wildly successful! After trying multiple business models that didn't quite fit, Christina discovered her path to creating digital products and UGC content that not only brings in consistent income but is also something she’s extremely passionate about!

A few things we cover in this episode:

• The surprising pivot that led to a £2,000+ launch with less than 2,000 followers
• Why the "right" business model might be hiding in plain sight (and how to spot it)
• The mindset shift that separates successful entrepreneurs from those who give up
• A game-changing way to find your perfect audience (even with a tiny following)
• The truth about balancing multiple income streams as a busy mom

Resources mentioned in this episode:

Rich Girl Launch

Digital Product Starter Kit

Cristina’s Course: Editing Made Easy

Connect with me:

• Instagram: @abigailpeugh

Connect with Cristina:

• Instagram: @iamcristina.suarez

Make sure to hit subscribe/follow so you never miss an episode!

On today’s episode, we're diving into the world of brand photography with my incredible guest and personal photographer, Erin Blackwell. Erin specializes in helping women show up confidently as the face of their brand. She recently took my brand photos, and I can honestly say I've never felt more comfortable during our photoshoot and more "me" once I saw the photos!

A few things we cover in this episode:

• Erin turned a $200 investment into a thriving photography business
• When you should (and shouldn't) invest in professional photos
• The red flag most people miss when hiring a photographer
• A must-know hack for taking professional photos with just your phone
• The simple "squint test" that will transform how you look in photos
• The foolproof formula for choosing outfits that pop on camera

Resources mentioned in this episode:

• Erin's FREE guide: "Calling Your Shots: 31 Photos Your Business Needs"
• The Posing Bible by Erin Blackwell (155+ pages of posing techniques, wardrobe tips, and more!)
• Home Studio List (for renting photo-friendly spaces by the hour)
• My favorite phone tripod with remote

Connect with me:

Instagram: @abigailpeugh

Connect with Erin:

Instagram: @iamerinblackwell

Make sure to hit subscribe/follow so you never miss an episode!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this week's episode, I'm sharing everything about my 90-day sales challenge for 2025, plus answering some of your questions submitted on Instagram! 

A few things we cover in this episode:

• How I’m using a 90 day challenge to help me reach my goal of $100k monthly recurring revenue
• My rules for this challenge 
• How you can also do this challenge 

Plus, I'm trying something new with a Q&A section at the end where I answer YOUR questions about:

• Choosing your first digital product
• Making sales with a smaller following
• What my work schedule looked like in the beginning and what it looks like now (2.5 years in)
• What my daily money making tasks are

Resources mentioned in this episode:

• Rich Girl Community (where I'm documenting this entire 90-day challenge with real data!)

Connect with me:

• Follow on Instagram @abigailpeugh
• Join Rich Girl Community for behind-the-scenes of my 90-day challenge
• DM me if you loved the Q&A format!

Make sure to hit subscribe/follow so you never miss an episode! 

In this week’s episode, I’ll be sharing all my personal AND business goals for 2025, as well as how to set goals you will actually hit, especially when it comes to revenue goals. 

A few things we cover in this episode: 

• Why I’m taking a break from launching new offers in 2025 (and what I’m doing instead)
• How I track my goals with a Big A$$ Calendar
• The passion I'm rekindling (hint: it has nothing to do with business)
• My biggest, scariest goal yet (and why I'm finally ready to share it)

Resources mentioned in this episode:

Big Ass Calendar (for tracking my daily walks)

Dinner for Vampires (the book I’m reading right now and obsessed with)

Rich Girl Community (join for weekly social media prompts + support!)

Connect with me:

• Follow on Instagram @abigailpeugh
• Send me your hobby suggestions!
• Share your favorite non-business books with me on Instagram

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I'm sharing the big goals I set for 2024 that I didn't quite reach. But here's the thing - I'm actually proud of these "misses" because they pushed me to grow in unexpected ways. From dealing with chronic illness to completely shifting my business model, 2024 taught me some powerful lessons about what really matters in business and life.

In this episode, I cover:

• How many walks I took for the year (my goal was 365 for the year)
• Not hitting my Instagram Growth goals as someone that teaches Instagram Growth 
• Whether or not I hit my revenue goal of over a million dollars for 2024
• My lofty podcast goals that I set (and didn’t reach)  
• How many 1-1’s I did in 2024 and why I probably won’t do them in 2025

Resources mentioned in this episode:

• Big Ass Calendar (the actual name!) for goal tracking
• Rich Girl Community

Connect with me: 

Instagram: @abigailpeugh 

Make sure to subscribe so you don't miss next week's episode where I'll be sharing my 2025 goals.

Today I'm sitting down with student Sarah from @youloveandyoulearn, who took her personal journey with relationship anxiety and turned it into a thriving digital product business. What I love most about Sarah's story is how she proves you don't need a degree to help others - sometimes your lived experience is exactly what people need. From navigating relationship anxiety herself to now helping thousands through her digital products, Sarah shares her incredible journey of building a 290K+ following on Instagram and selling her very own digital products. 

In this episode, we cover:

• Sarah’s journey from 109K to 293k Instagram followers in just one year
• The power of niching down and speaking directly to your audience
• Why *not* having a formal degree might be your biggest advantage
• Why waiting for "the right moment" could be sabotaging your growth (and what to do instead)
• The surprising Instagram strategy that helped Sarah gain 180K followers in months

Resources mentioned in this episode:

• Rich Girl Reels
• Rich Girl Community
• Digital Product Starter Kit
• Rich Girl Launch
• Previous podcast episode with Jera on Social Media Strategy & Video Editing Tips

Connect with Sarah:

Instagram: @youloveandyoulearn

Podcast: The Love and You Learn Podcast

Connect with me:

Instagram: @abigailpeugh

If you enjoyed this episode, be sure to send me a DM letting me know what you loved about it! 

Today I'm sharing my highly anticipated predictions for Instagram marketing and digital products in 2025! As someone who lives and breathes Instagram for selling digital products, I'm breaking down the major shifts I see coming and how you can prepare your business for success. From the death of certain marketing tactics to the rise of new content formats, this episode is packed with actionable insights you can start implementing now.

In this episode, we cover:

* Which type of marketing I think is dying off 

* What type of marketing I think you will need to survive in 2025

* How low-ticket digital products are evolving

* Why certain b-roll reels don’t work anymore

* The unexpected comeback of carousel posts 

* The growing importance of transparency and context

* What type of digital product will explode in 2025

Resources mentioned in this episode:

* "Don't Say That" Book (FTC Compliance Book)

* Rich Girl Community

Connect with me:

* Instagram: @abigailpeugh

Future Episode Alert:

Stay tuned for my upcoming episode on everything you need to know before launching a paid community!

If you loved this episode, be sure to hit subscribe/follow!

Note: These predictions are based on current trends and my personal observations. Every business is unique, so feel free to adapt these insights to what works best for your audience and goals! 

In this solo episode, I'm pulling back the curtain on my third year in business - sharing both the wins and the challenging moments of 2024. From my highest revenue month of the year to learning hard lessons about separating self-worth from business results, this episode shares it all. 

In this episode, I cover:

• What led to my highest month in revenue in 2024 
• My strategy for promotions and sales (that I haven't seen anyone else do)
• My multi-tasking strategies to get my hot girl walks in 
• Why I stopped sharing big student wins (and what I’m doing instead)
• The shift I made in my business model to prepare for another baby 
• And a few others you’ll just have to listen to the episode to hear!

Resources mentioned on the podcast:

Stan Store

Rich Girl Community

Connect with me:

• Instagram: @abigailpeugh
• Threads: @abigailpeugh

Coming up next week: My 2025 predictions for Instagram and digital products - you won't want to miss it!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.

In this episode, we cover:

• How Alice grew from 100 to 20,000 followers in just four weeks
• Why she chose to keep her account faceless and how it works for her business
• Her journey leaving her corporate career
• The power of consistency in posting daily reels for 30 days
• Her creative "Junk Drawer Challenge" that drives massive story engagement
• How she adapted her content strategy when growth plateaued
• The surprising success of carousel posts for sales conversion

Key Takeaways:

• Learn why showing your face isn't always necessary for Instagram success
• Discover how consistent, simple content can outperform complex strategies
• Understanding when to pull back on sales content to maintain growth
• The importance of creating content that fits easily into your daily life

Resources mentioned in this episode:

• Rich Girl Reels Challenge
• Rich Girl Community
• StanStore

Connect with Alice:

• Instagram: @smallstepstoddlers
• TikTok: @smallstepstoddlers
• StanStore: @smallstepstoddlers

Connect with me:

• Instagram: @abigailpeugh
• Rich Girl Community

If you loved this episode, be sure to hit subscribe/follow!

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me!

Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey.

In this episode, we cover:

* How Teran transitioned from city life to creating a family compound

* The evolution of her digital product business over 4 years

* Her successful launch strategy using a waitlist

* How she leveraged viral content (22M views) to drive sales

* Simple tech stack recommendations for beginners

* The importance of consistent selling activities

Key Takeaways:

* Discover why your "terrible product idea" might be your biggest success

* Find out the counterintuitive reason why simple emails outperform beautiful ones

* Learn the hidden power of waitlists (Taren's had 700+ people!)

* Uncover why "failing" for 4 years was actually the secret to Taren's success

Resources mentioned in this episode:

* StanStore

* Canva

* ManyChat

* Flodesk

* Rich Girl Reels (my course!)

Related Episodes:

* Episode 32: Automate Your DMs & Your Digital Product Sales

Connect with Taren:

* Instagram: @terensands

* Instagram: @whatyourcpawantsyoutoknow

Connect with me:

* Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow!

Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively.

In this episode, we cover:

* What DM marketing automation is and how it works

* When to start using ManyChat

* Nine different ways to implement DM automation and automate your sales 

* How to structure your content for maximum engagement & sales 

* Best practices for automation during launches

* Choosing the right keywords for your automations

Key Takeaways:

• DM automation is a powerful tool to monetize your content 24/7
• Follow a three-post cadence: CTA, engagement, emotion
• Keep automations conversational and authentic
• Choose simple, relevant keywords (7 letters max) that are easy to spell

Resources mentioned in this episode:

* ManyChat

* Zapier

* Flodesk

Connect with Natasha:

* Instagram: @natasha.t.willis

* Instagram: @schoolofbots

* DM "ABIGAIL" to @natasha.t.willis to see example funnels

Connect with me:

* Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow!

DISCLAIMER: Some links included in this description above might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! I appreciate you supporting me!

In this solo episode, I'm answering the questions y'all submitted about creating Instagram content that actually converts into sales! From content scheduling to storytelling, we're covering everything you need to know about creating content that converts into sales!

In this episode, I cover:

* Structuring your Instagram stories for maximum impact

* The truth about "giving value" and what it really means

* Smart ways to develop your content calendar without feeling restricted

* My approach to sharing personal stories while staying relevant to your audience

* Tips for selling products at different price points

* The importance of just starting (even if you feel clueless!)

Key Takeaways:

•  Value doesn't always mean information - making someone laugh or feel inspired counts too
•  Having a flexible content framework beats rigid planning
•  Your journey and authentic voice matter more than fancy editing
•  Start creating content and learn from real data instead of getting stuck in preparation

Resources mentioned in this episode:

* Rich Girl Community

* Flip Stick for content creation

* Amazon Tripod

* Loopy Phone Case for filming

Connect with me:

* Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow for weekly social media and business tips! New episodes drop every Tuesday.

Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts.

In this episode, we cover:

• The Four Quadrants of Secret Sauce framework for authentic content creation
• Game-changing video editing tips that will transform your content
• Why experimenting is crucial for finding what works for YOU
• Smart ways to batch content without burning out
• The importance of bringing personality into your business

Key Takeaways: ✨ Stop trying to fit into someone else's content box - your unique approach is your superpower 🎥 You don't need fancy equipment to create engaging videos 🔥 Pattern interruption and layered voice overs are game-changing editing techniques 💫 Being funny isn't required - but showing your human side is ⚡️ Authentic content comes from understanding your foundational, present, professional, and lighthearted "secret sauce"

Resources mentioned in this episode:

• The Video Editing Rodeo Course
• CapCut (free editing app)
• InShot
• Rich Girl Reels

Connect with Jera:

• Instagram: @jera.bean

Connect with me:

• Instagram: @abigailpeugh

If you loved this episode, be sure to hit subscribe/follow so you never miss out on these juicy social media tips!

Today's student spotlight, Clarisse, shares her incredible journey from working 12-hour days as a vegan baker to building a thriving digital product business teaching others how to make amazing vegan pastries. As a French-trained pastry chef with 10 years of experience in vegan baking, Clarisse found herself struggling to maintain her wholesale bakery business after having her daughter. By pivoting to digital products, she was able to create more freedom in her life while helping people all over the world learn to make delicious vegan treats! 

In this episode, we cover:

• Clarisse's transition from running a physical bakery to selling digital courses
• The vegan croissant course that changed everything (and why video was KEY)
• Her insane Instagram growth 
• Why done is better than perfect 
• Finding your perfect niche (and sticking to it!)
• What she’s learned from launches that totally flopped
• Why sharing your story matters SO much
• Her exciting new venture helping other mamas who want to lean into slow-living

Resources mentioned in this episode: 

Vegan Tart Guide [FREE]

Vegan Croissant Course Bundle

The Slow Living Mother 

Rich Girl Reels 

Connect with Clarisse:

• Instagram: @chefclarisseflon & @theslowlivingmother

Connect with Abigail:

• Instagram: @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience.

In this episode, we cover:

• Sun's transition from web design to storytelling and personal branding
• The importance of simplicity and clarity in storytelling
• Sun's "myth, truth, sandwich" approach to crafting compelling stories
• How vulnerability and authenticity build stronger connections with your audience
• The value of testing content on platforms like Threads before sharing on Instagram
• Why it's okay to change your opinions and evolve your story over time
• Tips for sharing personal experiences without oversharing
• The power of micro-stories in content creation

Sun's advice on storytelling is refreshingly practical and approachable. Whether you're a content creator, online business owner, or just looking to improve your storytelling skills, this episode is packed with actionable tips and strategies for crafting more engaging stories.

Connect with Sun:

• Instagram: @sun.yi
• Night Owl Nation: Learn more about Sun's storytelling community

Connect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!

Make sure to hit subscribe/follow so you never miss an episode!