The ABCs of SBC – Details, episodes & analysis

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The ABCs of SBC

UNICEF SBC

Science

Frequency: 1 episode/43d. Total Eps: 18

How does social and behaviour change support child rights? We are on a mission to find out.

Through interviews with experts from across the globe, this podcast explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward in the battle for gender equality, climate action, and other complex challenges. Tune in to hear Social and Behaviour Change practitioners across a variety of disciplines share their knowledge, learnings, and experience on whether SBC can help us achieve better outcomes for children across the globe.

Uncover the limits and possibilities of SBC in various global issues — without the complexity, while on your commute.

Learn more about UNICEF SBC at www.sbcguidance.org

Recent rankings

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Apple Podcasts

🇬🇧 Great Britain - socialSciences
03/06/2026
#76
🇬🇧 Great Britain - socialSciences
02/06/2026
#58
🇺🇸 USA - socialSciences
01/02/2026
#100
🇺🇸 USA - socialSciences
31/01/2026
#67

Shared links between episodes and podcasts

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https://www.sbcguidance.org/vision/change-magazine
15 shares
https://gocommonthread.com/
12 shares
https://www.sbcguidance.org/
12 shares

https://www.linkedin.com/in/qaliid/
12 shares
https://www.linkedin.com/in/helena-ballester-bon-5ba18730/
12 shares
https://www.linkedin.com/in/m%C3%B3nica-wills-silva-a41b0564/
4 shares

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Score global : 69%

Publication history

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Latest published episodes

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SBC in Support of System Strengthening

Season 1 · Episode 5

Wednesday, July 17, 2024 • Duration 22:35

Systems - you may not see them or feel them but they’re there. When vaccines feel out of reach or voting too arduous a task, it means our systems may need some TLC, R&D and perhaps, SBC?

If you’ve ever wondered about the systems that get vaccines to your arm, mail to your door, and food on your plate - this episode is for you. Qali speaks with Vincent Petit, Global Lead of Social and Behaviour Change (SBC) at UNICEF on why SBC is key to strengthening our systems and preparing for the crises to come.

Resources (in order of mention)

Keep an eye our for the launch of UNICEF SBC’s upcoming magazine on sbcguidance.org or follow Vincent on LinkedIn for updates.

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

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SBC in the Planetary Crisis

Season 1 · Episode 4

Sunday, April 7, 2024 • Duration 22:26

Every year, world leaders convene at the UN Climate Change Conference to discuss the urgency of climate change and the need for equitable, people-centred solutions. Could Social and Behaviour Change (SBC) have the chops to tackle such a massive challenge? Can SBC shed some light on the age-old debate on individual change versus system change to reduce emissions?

In this episode, Qali speaks with experts to understand what SBC can tell us about how to navigate an issue that affects us all, but certainly not in the same ways.

Guests (in order of appearance)

Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
Kash Ramli, Senior Advisor for Behavioral Science at UNICEF
Xaher Gul, Public Health Physician and Development Practitioner
Jon Bonifacio, Environmental Activist and National Coordinator of Kalikasan People's Network for the Environment
Georgina Avlonitis, Urban Ecologist and Programme Manager at UNEP

Resources (in order of mention)

SBC in Preventing Violence Against Girls, Boys and Women

Season 1 · Episode 3

Sunday, March 31, 2024 • Duration 25:09

Social and Behaviour Change (SBC) strategies have a proven track record in influencing positive choices, from healthy eating to civic engagement. But what about a deeply entrenched and nuanced social issue like violence against girls, boys and women.

In this episode, we delve into the complexities of this issue and explore existing SBC interventions working to dismantle these harmful norms. Join Qali on a journey from Honduras to South Africa, as she dives deep into the trenches with experts who are on the ground, working to address the root causes of domestic violence.

Please be advised: There will be mentions of violence throughout this episode.

Guests (in order of appearance)

Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
Garth Japhet, CEO of Heartlines
Laura de Molière, former Head of Behavioural Science for the UK Government’s Cabinet Office

Resources (in order of mention)

SBC in Emergency Settings

Season 1 · Episode 2

Sunday, March 24, 2024 • Duration 22:09

Sure, Social and Behaviour Change (SBC) can help people make healthier food choices and complete important civic processes like voting or registration. But what can SBC do in moments of duress? When conflict erupts? When a natural disaster strikes? When a new virus breaks loose? Does SBC have a role to play in a rapidly unfolding emergency? Can it serve and protect the communities most affected by these emergencies?

In this episode, Qali speaks to SBC practitioners who have responded to emergencies from Lebanon to Mozambique to understand whether SBC can truly serve vulnerable populations in humanitarian emergencies.

Guests (in order of appearance)

Luca Solimeo, Chief of Social and Behaviour Change at UNICEF Lebanon
Xaher Gul, Public Health Physician and Development Practitioner
Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
Naureen Naqvi, Lead SBC Specialist in Humanitarian Action at UNICEF
Mariana Palavra, Social and Behaviour Change Specialist - Emergency Response Team (ERT) at UNICEF

Resources (in order of mention)

The ABCs of SBC

Season 1 · Episode 1

Sunday, March 17, 2024 • Duration 25:30

Social and Behaviour Change (SBC) brings together a variety of tools to shift the way people and societies behave. When applied to policy, it’s helped reduce traffic deaths. When brought into clinics, it’s helped tuberculosis patients complete their treatments. When brought to US college campuses, it can even help explain why students won’t stop binge drinking. In this episode, Qali speaks to SBC practitioners at UNICEF and beyond about behavioural theory and the power of social norms and how to leverage them for positive change.

More resources on Antanas Mockus:

Guests

Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
Xaher Gul, Public Health Physician and Development Practitioner
Naureen Naqvi, Lead SBC Specialist in Humanitarian Action at UNICEF
Laura de Molière, former Head of Behavioural Science for the UK Government’s Cabinet Office
Deborah Prentice, Vice Chancellor of the University of Cambridge

Resources

Trailer

Wednesday, February 28, 2024 • Duration 00:54

The ABCs of SBC is a new podcast from UNICEF that explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward on some of the world's most complex challenges. Tune in weekly to uncover the limits and possibilities of SBC — without the complexity, while on your commute.

Stay tuned for the first episode launching March 18th.

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Localization in Action

Season 1 · Episode 7

Monday, December 2, 2024 • Duration 21:46

How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication?

In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value and how they operate. In this episode, Qali speaks with SBC practitioners in South Sudan, Nicaragua and Afghanistan to explore what localization looks like in action.

Guests (in order of appearance)

Gema Espinoza, SBC officer at UNICEF Nicaragua
Emma Mafara, SBC specialist at UNICEF South Sudan
Rahmatullah Niazmal, SBC Specialist at UNICEF Afghanistan

Resources (in order of mention)

SBC in Social Norms and Harmful Practices

Season 1 · Episode 6

Monday, November 25, 2024 • Duration 25:13

How do you say hello? Do you shake hands? Do you give a kiss on either cheek? Do you bend at the waist to give a bow? These gestures are automatic. We may not even notice we do them at all.

This episode is about Social Norms, the unwritten rules that dictate everything we do - from how we greet each other to how we raise and view our children. Can Social and Behaviour Change (SBC) help protect children from harmful practices held together by deeply entrenched social norms?

In this episode, Qali speaks with experts who have dedicated their lives to researching and working with communities to prevent harmful practices upheld by social norms.

Guests (in order of appearance)

Zemzem Shikur, Child Protection Specialist and Focal Point for Community Engagement at UNICEF Ethiopia
Dr. Ben Cislaghi, Humanising Development Collective and Child Frontiers
Joyce Odame, Child Protection Officer and SBC Focal Point for Community Engagement at UNICEF Ghana
Josue Ango, Child Protection Officer at UNICEF Burkina Faso

Resources (in order of mention + more!)

Female Genital Mutilation (FGM), UNICEF Data
Using social norms theory for health promotion in low-income countries
Directoriate engages Communities on child Marriage
See Married off in Mozambique (pg. 20) and Talking in Circles (pg. 24) for interventions that deal with social norms in UNICEF’s latest issue of Change Magazine

SBC in Mental Health

Season 1 · Episode 8

Monday, December 9, 2024 • Duration 25:52

It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need?

In this episode, Qali speaks with experts working to improve Mental Health and Psychosocial Support across Africa. Listen in to see what methods, interventions and priorities are driving mental health programmes in societies where challenges such as stigma take precedent.

Guests (in order of appearance)

Sergiy Prokhorov, SBC Specialist, Previously UNICEF Eastern and Southern Africa Regional Office (ESARO)
Joanne Lee, Mental Health Specialist, UNICEF ESARO
Bhai Shelly, SBC Specialist, UNICEF Rwanda

Resources (in order of mention)

Mental health of adolescents, World Health Organization
Concern grows in Kenya after alarming rise in suicide cases, The Guardian
UNICEF SBC Toolkit for Mental Health and Psychosocial Support
Talking in Circles (pg. 24) in UNICEF’s latest issue of Change Magazine

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with . Check out UNICEF’s latest publication on Social and Behaviour Change, For more information about UNICEF SBC, check out We care about what you think — you can share your thoughts on the podcast using . For all other inquiries, please contact sbc@unicef.org.

SBC in Immunisation

Season 1 · Episode 9

Monday, December 16, 2024 • Duration 26:09

This year marks the 50th anniversary of the Expanded Programme of Immunization (EPI), a global initiative to get vaccines to every child, everywhere. While much progress has been made over the last 50 years, there is still much more work to be done to ensure equitable access to vaccines for all.

In this episode, Qali speaks with immunisation experts to understand what Social and Behaviour Change (SBC) can bring to the challenge of reaching everyone and navigating vaccination in a world still recovering from the impacts of COVID-19.

Guests (in order of appearance)

Francine Ganter Restrepo, SBC Specialist, Immunisation and Health, UNICEF East and Southern Africa Regional Office (ESARO)
Heidi Larson, Founder and Director of The Vaccine Confidence Project
Dr. Saad Omer, Dean, Peter O’Donnell Jr. School of Public Health

Resources (in order of mention)

Global immunization efforts have saved at least 154 million lives over the past 50 years, UNICEF Armenia
NYHQ ED Russell World Immunization Week 2024
50th Anniversary of the Expanded Programme on Immunization
Finding the missing link: Improving vaccination coverage in zero dose communities with human-centred design, UNICEF
- Final Report
- Executive Summary

The ABCs of SBC – Details, episodes & analysis

Podcast details

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The ABCs of SBC – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other61

LinkedIn14

Google Drive6

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

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LinkedIn14

Google Drive6