Explore every episode of the podcast The A/B Test Podcast

In Episode 5 of The A/B Test Podcast, we break down everything LinkedIn: the history, the evolution, and how to make it work for you in 2024.

 Here’s what you’ll learn:

• The surprising number of active LinkedIn users and why it matters.
• The history and evolution of the platform—from networking tool to marketing machine.
• How to use LinkedIn for selling, marketing, and building your brand.
• What’s working with AI, video content, and algorithmic changes (and what isn’t).
• Best practices for staying ahead of the curve on the platform.

If LinkedIn feels like a mystery or you’re looking to optimize your strategy, this episode is packed with actionable insights and tips.

Tune in now to learn how to make LinkedIn work for you and your business.

In Episode 4 of The A/B Test Podcast, Melissa challenges Steve with “Real or Fake: Marketing Trends Edition.” From explosive growth to massive ad spend predictions, we’re sorting fact from fiction in the podcasting world.

Here’s what we cover:

• The jaw-dropping projection that podcast ad spend will hit $2.5 trillion by 2026—real or hype?
• The average age of podcast listeners (spoiler: it’s 34).
• Why 2024 was dubbed 'The Podcast Election' and its impact on creators.
• Why it’s NOT too late to jump into podcasting—and how marketers can still capitalize on the trend.

Podcasting isn’t just alive—it’s thriving. Tune in for laughs, insights, and actionable advice to help you decide if it’s time to join the conversation.

Listen now to find out if podcasting should be your next move—or just another marketing myth.

In Episode 3 of The A/B Test Podcast, we’re tackling email platforms and outbound strategies—with a side of post-surgery shenanigans.

Fresh off hernia surgery, Steve wasted no time diving into response rates and deliverability tests (because who needs recovery, right?). We also chat about the state of cold outbound today: Why it’s hard, why it still works, and what tweaks can make a difference.

 In This Episode, You’ll Learn:

• The results of testing multiple email platforms for deliverability and response rates.
• How to make cold outbound work in a crowded market.
• Fun A/B tests on LinkedIn content preferences (long-form vs. snackable posts) and personalization vs. relevance in messaging.
• A sneak peek at The A/B Test logo refinement process.

Whether you’re here for marketing insights or just Steve’s unfiltered surgery story, this episode delivers a mix of laughs and learning. Tune in now to find out what really works in outbound email—and why you shouldn’t check metrics 40 minutes after surgery.

In Episode 2 of The A/B Test Podcast, we’re dialing in on the world of cold calling—and things get a little ridiculous.

Melissa and Steve explore the evolution of cold calls and whether all the data available today has made them less “cold.” They even test an auto-dialer platform live, with Steve hilariously put on the spot for some role-playing cold calls you won’t want to miss.

 In This Episode, You’ll Learn:

• How cold calling has evolved (and if it’s still effective in 2024).
• The role of data in making calls more personalized.
• When and how to use cold calling as part of your outbound strategy.
• Why marketing is all about relationships and numbers.

Whether you’re a sales pro, a marketer, or just want to laugh at some cringeworthy role-playing, this episode delivers. Listen now to find out if cold calling should still have a place in your toolkit—or just be left on read.

In Episode 1 of The A/B Test Podcast, we’re putting email subject lines to the test! We sent over 3,000 emails across three platforms, using two subject lines to find out which one would dominate the inbox.

But it’s not just about email—it’s about the bigger picture of testing in sales and marketing. We’ll show you why even a 1-2% improvement in open rates can lead to major revenue gains over time.

 In This Episode, You’ll Learn:

• The results of our A/B test and what they mean for your emails.
• Why A/B testing should be in every marketer’s toolkit.
• How small performance tweaks can make a big impact on your bottom line.

Join us as we kick off this journey of testing, learning, and a few laughs along the way. If you’ve ever wondered whether tweaking your subject line is worth it—this episode is for you.

Listen now and start turning small wins into big results!