On today’s episode, I talk about how you can buy back your time and give you steps to hire your first employee. I know hiring can be daunting, that’s why I’m giving you concrete step and mistakes to avoid!

We talk about:

-stages of owning a business

-where to outsource

-reasons to hire

-hiring an admin

-hiring a PT

-charging the correct rates

-employees versus contractors

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I explain why I quit the APTA.

We talk about:

-the good the APTA has done

-where they’ve fallen short

-being open to new ideas

-falling short on feedback

-relying on physician referrals

-lack of transparency

-getting the value you expect

TIME STAMPS:

1:00 Intro

3:40 complain but take action

7:30 trying to speak at PPS and CSM

9:15 reluctant to make changes

14:30 how COVID was handled

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win.

Everything I know about business I learned racing bicycles. It helped me learn that investing in myself was the best investment I could make.

Got to Get Out of Your Comfort zone in order to grow

Must being around people better than you

Have to be Persistent

Age is only a number

Success isn’t winning, it’s consistency

Time off is just as important as time under tension

Must invest and be willing to go into debt

Need to work with a coach to reach the big leagues

Taking care of your body and nutrition is key to performance

On today’s episode, I’m speaking with Dr. Megan Greco, a certified Athletic Trainer and Doctorate in Physical Therapy. She began career in Miami, FL treating Ironman triathletes and marathoners. She worked in outpatient orthopedics in Maryland as a clinic director at Physiotherapy Associates and then started own cash physical therapy office, and has been doing that for last 10 years. She specialize in Irish dancers, recreational athletes, as well as prevention and treatment of youth injuries. She is offering online workshops to teach others how to grow their own practice inside and from their homes.

Megan has been massively success running a business out of her own home. You don’t want to miss her unique perspective!

We talk about:

-changes over the last 20 years

-the decision to open a Cash-Based practice before anyone was doing it

-what she wishes she would have known

-the desire to teach others to do what she has done

-best advice for other business owners

-lessons learned from Aaron

-building trust with clients

Connect with Megan:

Website

Instagram

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

On today’s episode, I’m speaking with Dr. Stefanie McMillin, a pelvic floor physical therapist and certified birth doula running a cash practice in Naperville, Illinois. She helps women prepare for and recover from birth. Stefanie has met and worked with hundreds of women over the years and is a vocal advocate for birth and women's health. She founded Full Circle Birth & Pelvic Health after realizing there was a better way to care for women. She wanted to be able to spend more time with her patients, provide more holistic and conservative therapy options, and tailor more personalized plans of care.

Stefanie is a true trailblazer and action taker. You don’t want to miss this conversation!

We talk about:

-How she started a cash practice with a full caseload 

-How she leveraged her Dream 100

-Why she chose physical therapy

-Why she chose to work in birth an postpartum

-the entrepreneurial mindset shift

-Big Wins in the first year!

-The importance of fostering relationships

-Planning for the future

TIME STAMPS:

1:00 Intro

2:50 choosing to work in birth and postpartum

5:15 struggling with burnout

9:28 working as a doula

14:25 transitioning to her own practice

16:15 sharing Big Wins!

19:20 biggest game changers

24:35 advice for building connections

29:20 the importance of word of mouth growth

31:10 creative ways to generate cash flow

35:10 plans for the future

38:20 life changes from starting her own practice

40:07 advice for other PTs

42:10 connect with Stefanie

Connect with Stefanie:

Website

Instagram

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

On today’s episode, I’m speaking with my good friend, Alisha Wielfaert, Founder and Lead Coach at Yoke and Abundance. Alisha is a coach who helps creatives, entrepreneurs, and seekers, going through transitions, align with inner wisdom to create flourishing businesses and lives in 6 weeks. She lives by the motto “We rise by lifting others”. She is the creator of the Yoke and Abundance Wise Women Podcast. Alisha spent 11 years as an award-winning internal wholesaler in the life insurance industry. Alisha has been an entrepreneur for 9 years founding two successful businesses. She was recently awarded 40 under 40 by the Triad Business Journal. Alisha is currently finishing her debut book Little Failures that will be published by New Degree Press in May of 2022. She enjoys working with anyone who has a propensity to take action towards their dreams.

Alisha has incredible insight on how to work through big life and business transitions. She even asks me a few questions! You don’t want to miss this conversation!

-Why should we change the way we view failure?

-What types of problems do we create by letting fear of failure stop us? 

-How do we move through failure effectively to make sure we've learned what we needed to learn so we don't have to repeat the mistake?

-How working with a mastermind can be life-changing. 

-Providing value through an email list

-Deciding to write a book

1:00 Intro

2:45 how Alisha coaches

7:44 what lead to entrepreneurship

10:45 failure leads to growth

14:10 lessons learned from owning a yoga studio

17:00 going through a bankruptcy 

20:45 ideal client avatar

24:10 biggest lesson learned

25:15 deciding to join a mastermind

27:30 why an email list is important

34:30 writing and publishing a book

43:45 resiliency

47:45 believe bigger

Connect with Alisha:

Website

Instagram

Podcast

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message...

Today, we’re doing something a little different on the podcast. 

A few months ago, I was interview on Bedros Keuilian’s show, The Empire Podcast. I wanted to share it here because the episode was so well-received by his audience! I have been working with Bedros for the past 4 years. In this conversation, we touch on many things that have helped both of us be successful entrepreneurs. 

-Why I dropped everything to become a pro cyclist

-Direct response marketing that will annihilate your competition

-The high conversion webinar strategy you need in your business to grow in 2022 and beyond

-My secret super power

-How I got into physical therapy

-Identifying a NEED and becoming the SOLUTION

-Coming with a giving hand

-When to turn a webinar into an “Evergreen” Webinar

-Testing your conversions

-Must haves for an awesome landing page

0:00 - Intro to business success

02:15 - Dr.Aaron almost dropped everything to become a professional… cyclist?

08:43 - Why and how did Aaron LeBauer choose to get into Physical Therapy?

12:58 - Aaron tells us where he got his start, and his background in Marketing

15:04 - Bedros and Aaron give a breakdown of Direct Response Marketing and Funnels

             (TAKE NOTES!)

26:30 - Aaron pieces together a high converting Webinars

40:29 - Aaron and Bedros gives us insight on how his ability to solve problems, has

             outshined conventional knowledge on paper

47:20 - Bedros asks Aaron to give us access to one of his best highest converting funnels

             for us to take notes on

48:20 - Aaron gives closing remarks answering the question : What stops people from

             making forward progress on their business?

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching...

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Today on the podcast, I interview Dr. Ben Bagge, PT, DPT, CSCS, owner of Pro Kenetics. They help active adults and athletes in Oakland, San Diego, & Des Moines get back to sports and activities they love without taking time off, injections, or surgery. Ben was a guest on episode 124, but today we are going to catch you up and see how he’s crushed it in his business over the past two years. He was able to scale his business to three locations!

Ben, like many of us, was told as a PT student, he should’t open a practice until he had been practicing for at least 5 years, and now he’s crossed over the $1 million dollar mark! He always knew he wanted to travel but wasn’t sure how to do that while running a practice.  He's ben able to open three locations and take 7 months out of his business. Listen to the conversation to hear the strategies Ben has used to help grow his business while avoiding burnout. Learn how he's built an intentional life style right out of PT school!

Ben has a unique story that really shows what is possible when you have a clear vision and aren’t afraid to put in the work. You won’t want to miss this interview!

-setting goals out of PT school

-knowing when to scale

-figuring out your value

-overcoming obstacles

-avoiding burnout

-knowing when to hire

-finding the right patients

-taking time out of his practice

-the importance of google reviews

-being successful with Facebook ads

01:00 Introduction

01:52 goals coming out of PT school

05:25 keys to early success

09:20 treating patients as a PT

12:40 getting past roadblocks

17:25 starting to hire

21:25 conveying value to potential patients

24:55 opening multiple locations

36:00 changes due to COVID

41:00 the importance of google reviews

46:23 using Facebook ads

50:01 hiring a coach

Facebook 

Website

Instagram

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at

In today’s episode, the host of the show has become the guest. Joining Aaron is a second-year physical therapy student, Emily Pickup. She asks Aaron to teach her the ropes of making a business out of a career in physical therapy. They talk about several strategies and courses of action that one can follow if they choose to open a cash-based clinic and questions physical therapy school never answered! Tune in and find out what physical therapy schools are not teaching you!

“If you can solve a problem for people and they will pay for it, that can become a business.”

–Aaron LeBauer

Topics we cover:

-Learning about cash physical therapy as explained by Aaron

-The things you need to learn if you want to open your own clinic

-How to start your career after you graduate

-The two kinds of debt you will be in

-How to use the Cash PT Directory

-Questions to ask before you open your practice

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

You need to build multiple streams of revenue for yourself, even if you just have 1 or 2 waiting to be your next thing. What are the ways you can diversify your income? Maybe one of these things will be your focus later.

You’ll need to figure out a way to help your employees earn more, especially if you want to keep them as amazing employees. You also may need to figure out haw to pay yourself more! If you’re only charging $150 an hour, you’re going to have a hard time paying your employees what they’re worth, or even making a profit. You have to incentivize the position!

This is why having a proven offer and solid email marketing follow up system is more important than ever. This needs to be in place BEFORE you run ads. And it’s only going to get harder and harder. Facebook is a moving target. What’s better than Facebook ads? The system that comes behind it. An automated email system is vital to eventually converting the leads that don’t initially convert. If you can’t follow up, you can’t convert.  

Not just with covid, and have metabolic disease. Patients think that they need an MRI, or surgery, or a medication to ever feel good again. And who is better to educate the public than a doctor of physical therapy. It’s not just fixing back pain, it’s fixing mindset.

This is the way it is and it will never be the way it was. Get over it. Start living and planning for what’s coming next. What’s your next move? People still need our help as physical therapists. If we’re not in the conversation, then we don’t matter. 

More PT’s starting online businesses, not just cash practices. More people are starting to start businesses and making money online. We’ve had dozens and dozens of people come through our courses in the last quarter. Don’t wait! Start building a social media presence and a following now!  People come into it and get upset they don’t make $10,000 a month in the first year. Things take time to grow! But there’s no better time to start than now!

You need to find a way to increase your income more than inflation. Sell an online course, teach a group class, do some coaching, ask for a raise. if you own a cash practice and you’re feeling it you are not charging enough already. You have to figure out how to leverage other people’s money to make more money. 

Sales is the hard work. Most people rather market more instead of sell more. But you don’t need more marketing. You need to sell.  

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s...

If there’s one thing this pandemic taught us, it’s this: it always pays to stash something away for the rainy day. Join Aaron in today’s episode as he dishes out the different income streams he has up his sleeve which helped him prep for times like this. He’ll teach us how we can navigate through this pandemic sans the financial struggle and perhaps, come out 10x richer! Tune in and find out how we can make 2020 our best year ever, like Aaron did. 

“Control what you can control, make do with what you got, and take action everyday.”

- Aaron Lebauer

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Why you need to have more than one stream of revenue

- How to make it easy for people to do business with you.

- The amount of risk you’re taking with only one source of income and the 10 income streams worth venturing to.

- The sure way to make 2020 your best year ever!  

- What is the foremost consideration when choosing a side hustle?

- The #1 thing you need to do to make a stream of revenue amidst the pandemic.

Resources:

- Tony Robbins Podcast - https://www.tonyrobbins.com/podcasts/

- Income Impact Academy - www.incomeimpactacademy.com

- Watch this episode here - https://youtu.be/vr1mwQitUuY

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

- Website - https://aaronlebauer.com/

Being the end of the year, I want to look back and reflect on what worked and what didn't so 2022 can be even better! Here are my top six lessons!

We are not going back to the way it was. It is the way is will be right now.  We are going on year three of dealing with COVID, regardless of how you feel about it. People’s buying habits have changed and we have to adapt to that. Our businesses needs to shift and change and we need to offer something new. Is this one of your lessons?

Money can do amazing things. You should not be afraid to talk about money. It’s still circulating and it’s you job to go out and find your money and do great things with it.  What could you do with your money if you had too much? Go find your money. Don’t wait for it to find you.

And it is producing the next generation of generational wealth holders. Traditionally, generational wealth has been passed down between real estate and  land. There’s always something new coming around the corner. The real way to learn it is to get into it. It’s here. Don’t ignore it. Understand it.

Even in uncertain times, when you solve a BIG problem, put in the work and lay a foundation, your business will thrive. I’m looking for big plays, and I know they will take time. When you follow a roadmap, success will happen. Don’t just create a job for yourself. Think about the next step.

...as long as you don’t stop and never quit. Every year in my business has been better than the last. We have to focus on the quality of our business movement, not just quantity. You have to have a good team that believes in your mission. You have to have systems in place that allow you to take vacation, or open another location. If your trend is downwards, then what can we do to change it?

I belong to a mastermind and I have a coach. That may seem like a lot but its isn’t for my pace. I not going to just wait around and take what’s given to me. I am going to make my own fate. What are the things I need to keep doing and what are the things I can have other people do? And what do I need to start doing. Being a business owner isn’t for everyone, and if it isn’t for you, then it’s okay to quit and do what is best for you.

Figure out what you want and then go out and get it. I’ve heard way more excuses this past year than ever before. If someone is doing something, what’s the difference between you and them? Be quick to ask for help because it’s the fastest way to get what you want.

TIME STAMPS:

00:00 Introduction of top lessons

02:15 Contest winner 

04:06 The world is a different place

12:30 Being afraid to talk about money

20:08 Crypto

25:09 Business is a long game

33:54 Next year is going to be even better

36:33 Live by design

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

Know what they need, want, ready. You can’t help people who don’t want help. You can have the best offer in the world, but if someone isn’t receptive to being helped, then it’s a waste of time. You have to know what you’re doing with sales and marketing to reach the people who want your help. Then you have to be ready to build systems for scale.

You know your offer works. You know your offer converts. And people can understand it your offer. Think about explaining your offer using 4th grade language. Can you do it?

Have a value ladder: lead magnet, follow up, make a call to action. With each step of the value ladder, you’re increasing the cost, but the value increases exponentially. You start by providing value for free and then give people a chance to make a bigger buy-in along the way. A value ladder presents options for everyone. 

It’s not sustainable to work in a profession that’s burning us out. What you really want is to help people and have a bigger impact. What are you doing with the following you have? Are you leveraging it to get media outlet and talk about your area of expertise? 

Find someone who has done it before to help you. Find a mentor, coach, or group to guide you along the process. You will only be as successful as you’re willing to take action. You’re never going to feel like it’s the right time. Successful people invest in their businesses. They find a way to grow.  

-What is a funnel?

-Giving answers to patients

-Growing and scaling your business

-Helping people who want your help

-The steps to creating a successful funnel

-The components of a value ladder

-The importance of sales and marketing

-Investing in yourself 

TIME STAMPS:

00:00 Introduction

07:15 What customers want

11:15 Value ladder

20:00 Why are you building a business?

23:00 success stories

Connect with Aaron:

Facebook

Instagram

CashPT Nation Facebook Group

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a...

Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away!

We talk about:

-finding the right focus

-having a roadmap

-AI chat bots

-CashPT revenue Injector

-PIF Tsunami

-new patient challenge

-monthly recurring revenue

-SMS marketing

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win.

Everything I know about business I learned racing bicycles. It helped me learn that investing in myself was the best investment I could make.

Got to Get Out of Your Comfort zone in order to grow

I went to Belgium to race bikes before I was necessarily ready to do so. Bike racing in Belgium is like baseball in America, or soccer in Brazil. It is THE sport. I may not have been good enough to win all of my races, but it gave me the opportunity to be around riders who were better than I was, push myself to improve, and experience life in a different country.

Must being around people better than you

I came back from that trip, raced in the USA and was able to dominate because of the habits I picked up from the better racers in Belgium. The same goes for business. Ingratiate with people who are ahead in the game, regardless of their fields, because there is always something you can learn. 

Have to be Persistent

If you stop, you lose. If you’re not willing to do the hard stuff, then maybe you need a new goal. You have to do the things you don’t want to do and be willing to be uncomfortable. 

Age is only a number

I was 26 when I started racing in Europe and was told I was too old to start. I can unequivocally say that you can do new things at any age. It might be more common for new grads to do it, but success comes at any age. Don’t let your age define you. You can learn anything, you just need the willingness to learn it. Time in the field doesn’t define your success either.

Success isn’t winning, it’s consistency

Success comes because you put in the work. Because you put in the consistency. You don’t have to get everything perfect, you just have to be consistent. I didn’t win every race, but I consistently placed well and got enough points to move up categories.

Time off is just as important as time under tension

As an entrepreneur, is more of a work life mix, but you still need to take actual time off. You are able to work harder in your business when you are well-rested. You have to set up your business in a way that it can run without you at times.

Information isn’t as important as implementation

I knew how to train, there was a lot of information. 

Must invest and be willing to go into debt 

Whoever is telling you to pay off your student loans as fast as possible, you need to stop listening to them. You need to stop focusing on debt and start thinking about how to leverage investments. 

Need to work with a coach to reach the big leagues

I knew if I could find the right coach, I could improve. Once I did, I went to Category 1 quickly. He gave me a plan that included strategy and recovery. I was able to stop spending the mental energy on figuring out what I was going to do and focus on actually doing it.

Taking care of your body and nutrition is key to performance

If you focus on your goal, taking care of your body has to be in the forefront of your strategy. Optimizing your nutrition and your health can help you in optimizing your business goals. You can reach peak performance. As a physical therapist, you have to walk the walk.  

Let’s do a contest

If you love the podcast and anything on the podcast has helped you grow your PT business Please Leave a 5 star rating and review and 1 person will win an 80% is good enough...

Today we talk about the top 7 Strategies to Build your Email List.

What do we even need to build an email list? Two big reasons: Followers aren’t dollars and the money is in the follow up. If there’s one asset I’m going to look at to determine the value of a business, it’s the email list. 

1) Create a Lead Magnet

2) In-Person Workshops

3) Free Webinars

4) Facebook post

5) Blog

6) Podcast

7) Free Plus Shipping Book

8) Private Facebook Groups

Black Friday Special Offer

The PT Email Engine for just $1 for 30 days then $49/month

You Get:

Waived set-up fee ($500 value)

28 of my best lead generation, client reactivation, and lead nurture emails

Forms and sequences set up for you

Training

3 bonus courses

The PT Marketing Machine - Leverage your email marketing account to generate Leads, convert leads to clients and make $4,000+ with 1 email

Patients and Profits on Demand - 5 Week Bootcamp to help you add an additional $100K/year to your business

The Ultimate PT Marketing System - set up your marketing so you can generate consistent leads and new patients every month

https://www.cashptblackfriday.com/

TIME STAMPS:

00:00 Introduction

05:01 Lead Magnet

09:30 In-person workshops

12:04 Webinars

15:02 Facebook posts

16:45 Blog

19:37 Podcast

22:25 Free plus shipping book

26:48 Free Facebook group

31:57 Black Friday Offer

Today we talk about the top 8 mistakes that PT Business owners make.

Where so you want to be in five years? If you don’t know where you’re going, you’ll never get there. I want to know your goals, how much money do you want to make? When do you want to retire? Who do you want to serve? What problems do you want to solve? How much time do you want to be working?

We were trained to get A’s, but you have to shift yourself away from that student or employee mindset. Being perfect is keeping you from taking action. Take imperfect action so you can get it done. Then you can go back and make improvements. Let perfection drive your decisions but take imperfect action. Stop waiting for it to be done, just put the ball in play. 

Our egos are fragile. They try to protect themselves. You need to stop that and look outward. Drop the ego and stop trying to prove yourself. If you can create a vision bigger than yourself, then you can do incredible things.  team, time treating

You are the average of the 5 people you spend the most time with. Think about community, not competition. Who are you going to approach if you have a question or you're struggling if you don’t have a community? 

You need to focus on your sales process, systems and nurturing your current and former patients/clients. Client acquisition is not the only pressing issue in your business. What’s happening with the patients who are already here? Sales ins’t about being pushy, it’s about asking the right questions. 

Resistance is a sign that you need to keep moving forward! When it hurts, that means you’re growing. You just need to keep taking one step of a time to see the growth that’s  around the corner. 

7) Going it alone

“I’m smart enough, I can figure this out all by myself.” That’s the ego talking. Asking help is one of the bravest things you can do, and it’s just going to move you forward even faster. Don’t reinvent the wheel, make the wheel better. 

Every successful athlete you know was coached. To get out of PT school you had many teachers, clinical instructors, and “coaches”. Why do you expect something different from business? PT school did not train you to become a successful business owner. A good coach doesn’t do things for you, they give you tools and help yo create a plan. They share their experience. The people who get the most from coaching are quick to ask questions, quick to take action, and share their wins and loses. 

These are the common mistakes I see people make. But you can avoid them by knowing your why and taking your ago out of the equations. Find a group, a community, a coach to help you along the way and provide the positive mindset you need.  

Go brain dump all of your ideas and then focus on the one thing that will make the biggest difference in your business.  

00:00 Introduction

02:40 Having clear goals

06:59 Making things perfect

10:39 Making it all about you

16:34 Not being in a community

20:33 Always focusing on getting new patients

26:43 Stopping when it gets hard

30:15 Going it alone

32:33 Not working with a coach

37:58 Positive takeaways 

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Today we talk with Stephen Edelson, an entrepreneur that started an ice cream sandwich business from scratch. He’s a self-taught baker and ice cream maker. Steve tells us how and why he’s been successful dishing out homemade ice cream sandwiches to the local community mostly through social media and word of mouth. 

Stephen and Aaron share how they tried to find their career paths while they were in college and how they both knew that more traditional paths wouldn’t work for them. During the height of the pandemic, Stephen’s wife challenged him to stop talking about starting his own business and actually take the leap and do it. He had been talking about starting an ice cream sandwich business for year, even registering the domain name, but he never took action on it. When he finally made the leap, he took the lessons he learned from his medical sales business to make his new business run more smoothly through delegation. 

The ultimate goal for Smusht is for Stephen is to have something he enjoys that allows him to do good and give back. He aims for his ice cream sandwiches to become a retail success. He is open to finding fulfillment in whatever way it comes. Stephen talks about what scares and excites him about the potential growth of his business, something that all entrepreneurs can relate to! 

This conversation is relevant to anyone who is taking risks and going for big things. You won’t want to miss it!

-Stories from our days at Duke

-Getting a job out of college

-Taking risks

-The difference between business and entrepreneurship 

-Growing a food-based business

-Being open to shifting goals

-Moving from catering to retail

-Being self-taught

-Gaining traction on social media

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Today we talk Dr. Allen Ling about leadership and how he lead his team through COVID and coming out stronger on the other end. 

Allen has been a private practice physical therapist since 1989 and continues to treat patients and mentor physical therapy students at his El Cerrito flagship clinic. He also is a comic book creator and publisher, as well as an international award-winning music video producer and singer-songwriter. Allen currently has almost 2 dozen employees and doctorate PT students at his practice locations and has recharged his business after the COVID19 shutdown. He attributed creativity, core values focusing on the team and patients, and solid leadership as the keys to any sustainable success.

Aaron and Allen share stories of when they worked together and the mentorship Allen provided Aaron as he planned to start his own practice. Allen talks about how he has carried the responsibility of having a team of 20 people and the actions he takes to keep the team cohesive. He shares the importance of gathering accurate information and then disseminating it to gain trust and authority.

Aside from running a successful physical therapy practice, Allen is also into comic book publishing and speaks to the importance of having a good team and delegating. He goes into the different aspects of building wealth and treating everything like an investment. 

Allen shares so much wisdom in this interview about the leadership needed in physical therapy and why he has decided to stay in practice longer. You don’t want to miss this episode! 

-Leading a team

-Leadership in physical therapy

-Creating a culture of service

-Staying calm in the face of chaos

-Giving accurate information

-Appropriate awards for appropriate work

-The importance of delegation

-Comic book publishing

-The stages of building wealth

-Living in the Bay Area

-Physical therapy instead of opioids

GEN SEVEN Comics

PT Innovations

Allen Ling Music

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Your email list is the most valuable asset in your business, and it’s probably the most under appreciated.

I’m going to teach you how to create a business so valuable, that when you go to see it, the email list presents more than enough value. I’ve been hearing that email marketing is dead. That’s simply isn’t true. People who think that are only getting emails from people who don’t know how to do email marketing. 

When we talk about conversation rates of our email list, you should be making at least $1 per month per email. That’s the minimum. When I’m looking to buy a business, I don’t care about their accounts receivable, I car about their email list. I want to know how many names they hove, how they got them, and what the conversion rate is. Any charges associated with managing your list will be immediately offset with good conversion. 

We need to move away from the idea that coach media is the end all be all of modern marketing. Followers do not equal dollars. What if Instagram and Facebook go down for six hours like they did the other week? How are you going to communicate? If you have an email list, you get to control the flow of communication. Not the social media platforms. 

1. Free Lead Magnet
2. Run an in-person workshop and collect name, phone number, and email
3. Webinars
4. Free facebook group around the topic on the people you help
5. Affiliate and Joint Venture partners
6. Facebook Ads
7. Google Ads
8. Free training
9. Podcast
10. Raffle or Giveaway

1. Don’t BCC our whole list from your gmail account
2. Don’t use a free email account as your “send from” account
3. Do not send to people who have not given explicit consent to receive your emails

Btw If you’re interested in having me write all your emails and set up your systems and processes to build a list and convert prospects to customers, just DM me the words “Email Engine” and I’ll send you more details

Topics we cover:

-why email marketing isn’t dead

-how to grow your email list the RIGHT way

-tactics to avoid with your email marketing

-how to convert through email

-systems to make email marketing easier

-conversion rates

-Social media follower don’t equate to dollars

-CashPT Checklist

-35 Marketing Strategies

-Free Webinar

Connect with Aaron:

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CashPT Nation Facebook Group 

They’re not your followers, they belong to Facebook or Youtube or Instagram. An email list is what you own. Email allows you to add value in a way that you can’t do on social media. Email isn’t sleazy. That’s not what we do! We add value! An email list allows you to control the flow of information, something that isn’t possible with social media. You may post great and informative content, but only 30% of your followers may even see it. 

I talk about this and more in my FREE download 35 Marketing Strategies. These are things no one is teaching you in school, the APTA isn’t teaching you. Theses are strategies that are PROVEN to work. 

Some people will do business right now, but most people need follow up. They need to build a relationship with you first. 70-80% of people aren’t ready to buy today, but they will in the next 2 years if you stay relevant to them. You can easily create a lead magnet, give it away for free, and grow your email list. The you can use something like the PT Email Engine™️, that triggers an automated email sequence as soon as they request it. 

Your account can’t get shut down like it can on Instagram of Facebook. I've seen pelvic floor PTs have their accounts locked because they algorithm flagged their content as inappropriate.  My email list is twice as big as my IG followers and I can download it and take it with me anytime and anywhere. I have full control!

It’s no longer good enough to know, like, and trust, they need to love you. You need to share and show up for them. You can’t do that on social media where you're competing with thousands of others. If you send an email every Monday, people will come to look forward to that email, if it has value. The right client will buy product they don’t even need because they love you. You should be making at least $1 per contact per month. We are making $10 per contact per month. It’s not your job to end the conversation. There’s always an unsubscribe button. They can make the choice to leave. 

If you’ve built your email list the right way, you can create an offer that people can’t refuse because you are giving them what they need and want. You can pitch them a product or service and people on your list will buy in. I have things of value that serve people. The best day to start building your email list is yesterday. The next best day is right now. 

Just imagine if you have a list of 100 people and one person gives you $1000?

What if you have 10,000 people on your email list?

What if you can convert 10% to your program or offer?

Connect with Aaron:

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Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business.

Today I speak with Dr. Kyle Rice founder of the PT Hustle. He helps PT students and grads who struggle with standardized exams pass the NPTE. As someone who struggled himself with standardized testing, he now makes it his mission to help others get past the hurdle of the NPTE.

Kyle shares how he felt like he had something to prove entering college because he got in despite his low test scores. After getting low scores on the MCAT so many times, he decided to apply to Physical Therapy school because he had excellent grades and did better on the GRE. 

All of of the struggle have surrounding standardized test have to do with mindset. These types of tests can be anxiety-inducing events, which make it harder to do well. He ended up acing the NPTE because he was able to change his approach and mindset.

Coming out of PT school, Kyle was motived to be the best physical therapist he could be. He thought that becoming manual therapy certified and having a residency was what would make him successful and fulfilled. Then he realized as he was working as a travel physical therapist that it really wasn’t fulfilling for him. He knew he had to help students that struggled like he did to pass the NPTE and get the job of their dreams. 

Kyle began by giving a high ticket value with our a high ticket price. From the first time he tutored someone to pass the NPTE to the development of his course, it took him almost 5 years. He says the difference between struggle and failure as mindset. The struggle is a blessing because that means you’re in a period of growth. 

Topics we cover:

-Struggling with standardized testing

-Succeeding because of the struggle

-Why standardized tests are harder for some people

-The cutthroat nature of PT school

-Test taking strategies

-Following his true calling

-Providing value

-The difference between struggle and failure

-Automation to fuel growth

-Not settling for less than

Connect with Kyle:

Facebook 

Instagram

YouTube

The PT Hustle

Free Facebook Group

Connect with Aaron:

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CashPT Nation Facebook Group

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Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible. 

It's been skewed by the fact that insurance companies are only going to pay $30 no matter what we do. What you really need to thing about is investing. If you aren’t getting long-term results or benefits from a job or program, then any price is expensive. 

I hear a lot of people say they want to grow their business debt-free. Maybe in the past you've had bad experiences with credit cards probably because you haven't used them to invest in your business or yourself. You've used them to buy things that depreciate over time and you're still left paying for them.

Maybe you've had this experience in the past where you've bought something that didn't add value to your life it added status to your life, or it added nothing to your life. You need to spend money on things that are going to give a big return later so you can create systems to generate revenue.

Maybe you've been listening to Dave Ramsey telling you eat ramen noodles and pay off your student loans as fast as possible. That might be good advice for someone who just wants a job but if your goal is to run a business and help thousands of people, don’t listen to Dave Ramsey. If you're getting out of school and you have a big dream then your student loans are good debt. The knowledge you learned is not going to depreciate. The information you learned to earn the doctor in front of your name it not going away. It's not going to depreciate. The only depreciation of your education is if you stop working as a physical therapist and stop helping people.

My point here is the best investment you can make is in you. Expensive is a state of mind. Something isn’t expensive if you know you're going to take what someone shows you and tells you and take action on it. Put it into play and and never give up until you get it right. Expensive is when someone gives you an idea and you don't take action on it or it doesn't work the first time and you quit.

With my program Income Impact Academy, we teach you how to sell your product before you create it. I don't want you building out an amazing course and spending a bunch of money on camera equipment and editing before you've even sold it. We should sell it and use the proceeds to make it even better. Sell it before you create it.

Would it be different if you knew you could make six-figures with your idea? Would it be different if you knew I could snap my fingers and all of a sudden you had a six-figure business? Could that change your perspective?

Don't let that negative self come and tell you it's not going to work until you actually even try. Maybe if you're doubting yourself it’s because you're not clear on your goals and your vision. Imposter syndrome could be setting in. You could be thinking, “Who am I to be able to help tons of people?” Well, who are you to not help tons of people?

There are some things that are just expensive and there are some things that are great investments, but most people who are just getting started in business have them mixed up.

Student loans are not a burden. If your plan is to just be an employee, they can be a burden because you're not going...

On today’s episode of the podcast, I speak with Vikram Sethuraman. He is the Founder and CEO of PT Wired. PT Wired is a patient engagement solution that helps physical therapy clinics prevent patient drop-off, improve brand engagement, and boost internal marketing. Each practice receives a fully-branded mobile app available via iOS, Android, and Web that patients can download to access their Home Exercise Program with videos/notes/reminders, as well as engage with clinic marketing content. Therapists are able to customize patient prescriptions and marketing experiences through the provider portal.

As an athlete in college, Vikram felt his recovery was hindered by how he was given his at-home exercises from physical therapy. Receiving a list of exercises on a piece of paper left him thinking if there was an app that had videos of the exercises with the same cues he received from his PT while in office, then his recovery could be optimized. The North Carolina entrepreneurial community really helped foster his idea for starting PT Wired.

The initial discovery period Vikram took to understand the needs of the physical therapists was vital to his success. He knew he needed to understand their biggest problems to see if his solution would fit their needs. This is when he began to understand the cycle of patient adherence leading to patient retention. 

-Low social support

-Goal setting

-Restructuring misconceptions

-Postive affect

Wired PT gives physical therapists another avenue for marketing. The app can relieve stress on the front office by allowing scheduling and payments. Part of the marketing process for Wired PT is providing education on the robust features it provides but helping PTs understand it’s more than just videos of exercises. 

Vikram offers unique insight into the patient-therapist relationship. You won’t want to miss this interview!

-The problem of patient drop-off in PT, including contributing factors

-Ways to get patients to discharge rather than dropout

-Innovative PT marketing strategies through an app

-Duke versus North Carolina basketball

-Physical Therapy from the patient’s side

-Making the switch to entrepreneurship while in college

-Understanding the importance of branding

-Patient adherence and patient retention

-Focusing on customer retention instead of customer acquisition 

-Using virtual assistants and remote workers to increase efficiency

-Knowing your numbers

Connect with Vikram:

Websites

PT Wired Demo

Free E-book: Eliminate Patient Dropout

Email Vikram

Discount Code: LeBauer

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Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn!

We talk about:

-stop trading time for money

-one-to-many programs

-freedom is scale

-delivering more value

-building a job and not a business

-systems and SOPs

-when to hire

-starting an online business

-staying compliant

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today’s episode of the podcast, I’m answering the top 10 questions Doctors of Physical Therapy (DPT) students have. My friends Sarah Falbo and Gabby Mace over at The GRADitude Podcast sent me these questions to answer. 

I talk about my favorite books for business and how they have helped propel what I’m doing, like Guerrilla Marketing Jay Conrad Levinson and Dot Com Secrets by Russell Brunson. We also get into the benefit I get from ClickFunnels and how the cost is relative to the return on investment. Sometimes as business owners, we fret over these types of small costs which are really just the cost of doing business! 

I share my experience with failure and how it has to be part of the plan, if you expect to do big things. Failure sets you up for future success because it gives you the insight into what people actually want! And that’s how you sell. You have to be willing to change course and change yourself to get anywhere.  

We also talk about the Freedom Paradox and how freedom can be found through structure. This is one of the most important things that helps keep me and track and helps me find my focus. This is how to get shit does and see things through. Creating a flexible morning routine helps me set myself up for success the rest of the day.

Topics I cover:

-Living the life you want, not what someone else wants for you

-Recommended books

-How to get focused when you’re unfocused

-What I wish I would have done differently

-How failure is part of the plan

-Bad recommendations I hear

Connect with Sarah and Gabby:

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Websites

Connect with Aaron:

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Join me today as I talk to my good friend, Dr. Erson Religious, the Modern Manual Therapist and avid Star Wars fan. He’s also a cash-based physical therapist and a drop-shipping wizard. Dr. E tells us how he stays on top of current trends and why it’s important to have your content everywhere. Knowing the difference between what trends fit your goals is the key to between staying current and getting bogged down in things you didn’t want to do in the first place. 

Over time, social media platforms change what kind of content they reward and what the are more likely to put on people’s feeds. We talk about the necessity of staying current with the trends and trying new things to see how they work for your business. 

“You need to produce as much free content on as many platforms as possible.”

As we move through 2021, Erson and I discussion what we see as the future of practicing physical therapy. Insurance companies are paying less and less, so is a cash practice the way forward for independent physical therapist? What happened to all the PTs that didn’t have an online presence. Let us know if you agree with our answers!

Topics we cover:

-Watching Star Wars as kids

-Parallels between business trends and mainstream media

-Clips, Reels, and A/B testing on social media

-Marketing on LinkedIn and other Social Media platforms

-“Cheating” at SEO

-How and why to repurpose content in an evergreen way

-Selling products versus services

-Cold ads and warm ads

-Generating and nurturing leads

-Funnels and Email automations

-The importance of Google for traffic

-Repurposing live seminars

-The future of practice physical therapy

Connect with Erson:

Facebook 

Instagram

Twitter

YouTube

Websites

Connect with Aaron:

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CashPT Nation Facebook Group

cashpt10 - save 10% off of anything at edgemobilitysystem.com

Anything to do with marketing can be intimidating, but throw in “digital” to the mix, and you add in an extra helping of anxiety. And why wouldn’t it seem overwhelming considering the factors?  

Audio. Video. Multiple platforms. Equipment. New technology. 

That’s a lot to think about!

My guest, Antonio Sanson, shares his start in the space of digital marketing and how his experience as a Physical Therapist Assistant in a small town led him to success on YouTube. 

“There is nothing special about how I got started with YouTube. You don’t need anything special to get started in this space.”

In this episode we talk about:

-Using common search terms

-Starting with equipment you already have

-Developing your presence

-Growth strategies the WORK

-Ad revenue versus partnerships

-Creating content that gets seen

-How consistency is underrated

The best day to start your YouTube channel is yesterday and the next best day to start is today! After you listen to our conversation, you’ll understand why!

So, what did I do? Did I panic? Celebrate? Mourn? Stop everything?

No.

How you handle it determines what happens next.

Thankfully, I had systems in place that allowed me to find the right replacement quickly and get them started in their new roll seamlessly. I had an established hiring funnel the was easy to set into action. I also have systems run my business, and then employees run the systems.

Do you have your business and systems set up for someone else to step in? Your business can’t grow if you're busy putting out fires. Build a business that can run without you.

There is never a perfect time for an employee to lose an employee. You always want to be in a position to hire slow, fire fast. It could take 6 moths to find the right person. Don’t hold on to people because they could sabotage your business. You don’t want an employee who will only work when told what to do. Look for someone who is self-motivated, can create work, and solve problems. 

You never expect to fire someone, but it’s important to get the right people in the right seat.

...understand roles of the position?

...want the job?

...have the capacity to do the job (skills, personality, drive)?

Being an entrepreneur is hard. It's never going to be easy, it's just going to present new challenges. The day you quit is the day you lose, so just don't quit on yourself.

Your unique ability is that you can solve problems and think outside the box. Sometimes you just need a little help seeing from a different perspective. That’s what coaches do. That’s what mastermind groups do.

You're always going to encounter problems. You're always going to encounter things like employees quitting or leaving or needing to fire someone. You just have to get used to it because it's part of the game. Get some support. My coaching programs and my coach were two of the biggest factors in helping me.

There's nothing more I love than helping people succeed where they thought it wasn't possible.

Connect with Aaron:

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Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to...

Working as a physical therapist is undoubtedly one of the most under-appreciated professions in the medical field. But by fully embracing what it can deliver in the entrepreneurial sense, one can even start earning as much as six figures! Aaron LeBauer shares his Zoom conference with UMass Lowell DPT Club, where he talked about the complex yet rewarding process of starting to work under a certain employer and eventually evolving into a full-time entrepreneur. He also explains why no customer ever gives a lot of attention to medical titles, emphasizing the importance of always providing immediate care that truly works. Aaron also answers a couple of questions from the participants, discussing his own physical therapy business, as well as some practical and easy-to-apply strategies.

There is a certain resistance in the physical therapy space to treat women, especially pregnant women who are going through a lot of physical changes in their bodies. Contributing to half of the population PTs are seeing in their clinic, it has become a wonder why women's health as a whole is perceived as uncomfortable for some. Beth Shelly, one of the pioneers in pelvic health physical therapy, found her calling in this area. She joins host, Aaron LeBauer, to help us have a deeper understanding of women's and pelvic health and the changes she has seen around it in the last couple of years since she's been practicing. Helping PTs overcome sensitive topics that are part of the pelvic PT practice, Beth shows some exercise on using words and images to explain sexual health to patients properly. She also talks about differential diagnosis, strength training, women's health education, social media, and more. To date, the field of women's health and pelvic therapy is a wonderfully growing field. Tune into this conversation to find more opportunities to succeed in this area.

The thought of moving into clinic director roles may be exciting until you've finally settled into your job, only to be given one big task over the next. Now, people are not only expecting you to do patient care but also to become a stellar manager while at it. So how can you properly do your managerial duties when you're too busy meeting patients? Meredith Castin of The Non-Clinical PT saw the struggles many physical therapists with positions face under these traditional growth pathways in PT. As the owner and founder of the #1 resource for physical, occupational, and speech therapy professionals launching non-clinical careers in healthcare, she shows us the way we can continue to thrive in our professions without actually treating patients. Meredith then talks about the burnout that comes with growing in the career, the problem with not getting more recognition and pay in the industry, and what she is doing to help people transition to non-clinical career paths. 

Being an entrepreneur is a challenge that not everyone is up to. As the saying goes, it’s “Simple, not easy.” This is especially true when you’re building yourself up as an authority in such a clearly-defined niche as injury rehab for endurance athletes. Chris Johnson joins Aaron LeBauer to discuss some of the specific challenges he has encountered along this journey. Together, they discuss the challenge of translating high-level information into something more accessible for the masses; the difficulty of putting a pin on what physical therapy actually means; the challenge of putting out content online; and more. There is a lot of good information to pick up from this conversation. Stick around.

All PTs are going to resonate with this. This time, Aaron LeBauer tackles something that you may have asked yourself before: how do you master your schedule so that you can have more time for your family, for yourself and for growing your PT business as opposed to just managing it? There is probably no one that’s more qualified to talk about this than Greg Todd, one of the world’s top healthcare business coaches. In this conversation, Greg allows us to take a peek at his time management system that has allowed him to focus on doing the things that drive the most value to his business, all while still being able to go on fishing trips and long breakfasts with his family. He also talks about the four levels of value and which you should be focusing on as a business owner. By the way, Greg is also the creator of The GT Planner, which you should definitely check out if you haven’t already.

How the physical therapy business can thrive and grow during this pandemic is certainly a challenge, but it paves the way for new ideas that can be turned into actions. Aaron LeBauer in today’s episode as he shares how you can create your 2021 game plan to advance your physical therapy business despite the restrictions on face-to-face interactions. Aaron talks about the three essential things that most successful business owners have in common and how you can incorporate those things to your course of action. This episode is chock full of brilliant insights and encouragement. Listen in and be prepared to skyrocket your business this year!

Today I speak with Dr. Derek Nielsen, a conversion specialist and the inventor of the scorecard system, a custom-built interactive dashboard that identifies your next business breakthrough for you. The scorecard system not only shows you where to focus your time and attention but also gives you key metrics on your staff, which improves their accountability and overall performance. If you believe you can only manage what you measure then you're going to love today's episode.

We talk about:

-falling in love with marketing

-setting up the right tracking

-the follow-up system

-running ads

-bottlenecks PTs face

-sales or marketing?

-finding the real bottleneck

-what you need to measure

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Derek:

Website: https://thenewagept.com

Previous interview: https://www.lebauerconsulting.com/83

As a parent, your responsibility to your family is a full-time job. But just because it is so doesn’t mean you can pursue what you want for your career. So how do you do it? In this episode, Aaron LeBauer sits down with Julie Leigh, the owner of Issaquah Myofascial Release, who herself is a full-time mom and runs a part-time practice. She shares how she is able to make it work, taking us throughout her journey that led her to launching a six-figure part-time MFR cash practice. Especially in this time of COVID where the boundaries between home and work are blurred out, Julie’s systems come very handy. She also takes us to the work she is doing as a therapist, how she is helping people, the misconceptions about healthcare service, and what she is planning for the future.

Sometimes you just have to take a leap of faith to really see whether going independent and building your own business will work for you. This readily apparent in the journey Dr. Ja’Nae Brown underwent in building Physical Therapy San Pedro. Ja’Nae shares with host Aaron LeBauer how owning a business gave her more autonomy and control over her time and how she only realized it once she took the risk and stepped into it. Over the past year, she successfully scaled took in a team of PTs and aides who help her deliver her own brand of personalized care. Ja’Nae also shares what she learned from Aaron’s course on cash-based PT business and how she applies it to her own practice. Her take on patient billing is especially informative and it is something that all PT owners can learn about. She also talks about how the business has adapted to COVID-19 through telehealth and improved in-clinic protocols.

COVID has brought in a lot of changes in how we do our work and operate our businesses. But for J.T. Dulkerian, nothing’s stopping him from living the life he loves - living in and working in a van. This PT and owner of a mobile physical therapy studio, Pioneer PT, has been busier than ever. In today’s show, he’ll share how he’s been hitting a 5-figure mark amidst the pandemic. He’s been helping his fellow PTs build their mobile clinics and reach out to clients who wish to get treatment indoors or outdoors. If you’re looking forward to a busier but cooler 2021, tune in and learn how to build your own mobile office and start working on the go!

“It's a legitimate office on wheels...I see about 90% of my clients in the studio and 10% in their homes.”

- J.T. Dulkerian

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- What a mobile PT van looks like on the inside and the essential equipment you need to operate a mobile PT practice

- Why monthly subscriptions work better than daily billing

- Why 90% of clients prefer going to the mobile studio instead of inviting PTs inside their homes

- The real deal when it comes to building a mobile studio - from the cost of equipment to the daily maintenance and sanitation

- Effective strategies on how to market your mobile studio

- Who you need to hire first and foremost at the onset of starting a mobile clinic business

Episode Resources:

- Facebook - https://www.facebook.com/PioneerPTMD

- Website - https://www.pioneerptmd.com/

- Instagram - https://www.instagram.com/pioneerptmd/

- Building Out Your Mobile Van With Dr. J.T. Dulkerian - https://www.amazon.com/Pioneer-PT-Prototype-Ultimate-Building/dp/0578645564

- Watch this episode here - https://youtu.be/Wc3cy8vswCg

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn -

The best time to start mapping out plans for the coming year is before the current year ends. That way, you’ll have enough time to polish your BIG goals and pattern them according to the trends and great opportunities 2021 will bring. Join this live episode of CashPT with Aaron LeBauer and take a peek at what’s IN and what’s HOT in the PT industry in the coming year. He’s got straightforward answers to PTs’ questions about cash practice trends, digital marketing, online courses and programs, and so much more of the golden stuff! Revamp your plans, iron out your systems and processes, and make 2021 your best year ever!  

“2021 is yours if you know a problem people want to solve. The more problems you can solve, the more money you can make.”

-     Aaron LeBauer

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Lack of opportunity versus lack of knowledge - the reason why people struggled this year and what you can do differently

- There’s a thinning of the herd happening and you don’t want to be a part of it

- Why you need to put out your products and businesses online even when you’re the BEST in your field

- One-on-one physical therapy is dead - the new place for physical therapy in 2021

- Your greatest competitor is NOT the other PT across the street. 

- The 4 BIG things you need to BE in 2021 and how you can achieve them

- The kind of business owners who will thrive and crush their goals in 2021

Episode Resources:

- The CashPT Blueprint Book by Aaron LeBauer: get it for FREE here - https://www.cashptblueprintbook.com/

- Watch this episode here - https://youtu.be/17ND2vFsGmo

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

- Website - https://aaronlebauer.com/

Ian Kornbluth joins Aaron in today’s episode to share his best practices and inspire PTs planning to go on cash-based practice to go for it! Ian is a PT turned business owner of Activecore, which has multiple affiliations and multiple branches in varying locations. He’s also taken Telehealth by the storm and is actively tapping on PTs all over the world to grow their PT practice and cash business online using his proven and effective affiliate model. As a firm advocate of “quality over quantity” of care, he and his team offer a wide range of resources and support to business owners so they can focus on the most essential part of their business - taking care of their clients. Tune in and learn how you, too, can launch, grow, and scale a successful cash PT practice in multiple locations.

“We fund other companies and give them access to our resources. By offering our affiliate locations, we help them succeed and scale their cash practice.”

-     Ian Kornbluth

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The 360-degree approach to offering care in a high volume environment

- How the umbrella support system works and how this system supports satellite locations

- The most important systems that make it easy for businesses to grow and scale

- How a healthcare business can thrive and grow during this pandemic using telehealth 

- Your topmost consideration when it comes to scaling a cash business 

- What affiliate location or affiliate satellite means and how does having these affiliations aid your growing and scaling process

Episode Resources:

- Facebook - https://www.facebook.com/Activcore/

- Website - https://www.activcore.com/

- LinkedIn - https://www.linkedin.com/in/iankornbluth

- YouTube - https://www.youtube.com/channel/UCFow8kgjHHlzK11Odi0YZ6A

- Watch this episode here - https://youtu.be/EkjUDMqMhcc

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter -

The scariest question to ask is often answerable by a Yes or a No. It’s because of this fear that only the courageous few dare to ask. And most often, simply because they asked, they get the YES that they so desire to hear. Raef Granger is a lawyer, a business coach, and a speaker who teaches executives, entrepreneurs, and business owners how to be a master of their business by instilling in them the courage to say YES to life. If you’re wondering why you’re in the same place you’ve always been and want to get ahead with life, tune in to this episode. Find out how to rewire your thoughts so you can find the courage to face your BIG dreams and find in you the key to realizing those dreams. 

“In my masterclass, I ask people ‘what do you say YES for and what do you want to happen in your business and your life?’”

- Raef Granger

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- How yoga training and meditation help your business grow.

- The 3 types of potential clients and the effective way to approach them

- The difference between working ON the business versus working IN the business and which one brings the outcome you aspire for

- The powerful question that leads you to the answer you hold within you

- Reasons why people are hesitant to get a business coach and how this is getting in their way to success

- Emotional conversation versus analytical conversation - client-centered lawyering that’s sure to draw out the answer you want to hear

Episode Resources:

- Facebook - https://www.facebook.com/raefgranger

- Website - https://www.raefgranger.com/

- YouTube - https://www.youtube.com/channel/UCtwDhscSpbTvBQM8ToCtQpg

- Twitter - https://twitter.com/raefgranger

- Watch this episode here - https://youtu.be/j1E5gjcm4wA

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter -

Do you love to travel to see new places, learn new cultures, meet new people, and boost your portfolio of life experiences? What we didn’t know is, traveling can also lead you to the career path and work opportunities you could have never found had you stuck it out in one place. Jess Jenney is a living testament to this experience. This traveling physical therapist shares the ins and outs of travel therapy, telehealth, generating email lists, and blogging. If you’re a new grad and you’re wondering what options are available out there in this time of the pandemic, you’re in for a surprise! The patients are plenty, and they are out there, waiting for you. Tune in and learn how to reach real clients who will book and commit to working with you.

“I help people work on their mindset and design a career around the lifestyle they want.”

- Jess Jenney

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Valuable lessons you will only realize IF you go out of your comfort zone

- How to be a pro in travel PT even when you’re a new grad

- Not taking action because you don’t know what to do versus not taking action while knowing what you need to do - which route are you on

- How to create irresistible lead magnets that will boost your email list

- The golden question that converts a lead to a real client, hook, line and sinker

- The concept of a hundred thousand followers versus a thousand true fans

Episode Resources:

- Instagram - https://www.instagram.com/wanderlustpts/

- Website - https://WanderlustPTs.com

- Watch this episode here - https://youtu.be/9khOL5lQ3tw

- WanderlustPTs Webinar - https://university.wanderlustpts.com/webinar-replay

- WanderlustPTs Online Course and Mastermind: https://university.wanderlustpts.com/a/30457/UddWK2dh

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter -

Here’s a hard fact - you have what it takes to achieve any dream you can dream of! The ways and possibilities are endless and today’s guest will share a sure and effective process to get you a good jumpstart! Joses Ngugi, a PT, and a Physical Therapy School Acceptance coach have the solution you need! Finally, you can stop despairing about your failures and look at the impossibilities as opportunities you need to overcome, and you can! Find out the proven and effective method to conquer any obstacle blocking your path to success.

“When we enjoy what we're doing, when we enjoy who we're serving, we give at such a high level...the quality of care is so amazing.”

- Joses Ngugi

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The question that unveils how much you want something and how far you’ll go for the thing you want

- The formula for providing exceptional quality of care

- The greatest misconception about past failures 

- The solid system that can make people do what they need to do to achieve their goals

- Creating a business model that serves people and makes money

- Why money is NOT a bad thing

Episode Resources:

- Instagram - https://www.instagram.com/preptgrind/

- Tiktok - https://www.tiktok.com/@preptgrind

- Twitter - https://twitter.com/preptgrind

- Facebook - https://www.facebook.com/thepreptgrind

- Website - http://observationhours.com/

- Watch this episode here - https://youtu.be/XE7CIXUmES8

- Pre-PT Success Program Course - https://preptgrind.mykajabi.com

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn -

After you’ve succeeded in establishing your business and things are going smoothly, you start thinking of expanding. That’s the normal route, right? Well, that’s a kind of normal our returning guest, Jamey Schrier, will defy in this episode! Thing is, this author, Founder, and CEO of The Practice Freedom Method actually has a pretty valid reason for doing so. Listen to hear why this year is the perfect opportunity to free yourself from your fears and start building your dreams. The great news is, you no longer need 9 years to get the ball rolling! Find out how to speed up the process and arrive at the same if not better results! 

“Let go of the things taking most of your time and start leveraging things that make money.”

- Jamey Schrier

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Establish the mindset that makes complicated things become better on their own

- Who are the people who can help you elevate the most

- Working hard is an old school mentality. How to work smarter and win more goals

- What people are really buying when they’re buying a business - nope, it’s NOT your money-making machine

- Why we resist getting help and how it’s slowing down the journey to success

Episode Resources:

- Free eBook Download - https://practicefreedomu.com/cashpt-podcast

- Jamey Schrier Instagram - https://www.instagram.com/practicefreedomu/

- Jamey Schrier Twitter - https://twitter.com/JameySchrier

- Jamey Schrier Facebook - https://www.facebook.com/PracticeFreedomU

- Website - https://practicefreedomu.com

- Watch this episode here - https://youtu.be/KP3kZSRjILE

- Rich Dad’s Cashflow Quadrant: Guide to Financial Freedom by Robert Kiyosaki - https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial/dp/1612680054  

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram -

Most people think sales is not for them, that it is an innate talent given to a chosen few. DaLisa Fritts will shake that belief and challenges people, especially PTs to bring out their inner sales diva. DaLisa is the Executive Administrative Assistant at LeBauer Consulting. Her colorful work history reveals her being a people person whose passion lies in meeting people and cultivating relationships. She’ll teach you the right way to learn sales, fall in love with the process, and have fun doing so. If you’re looking to break your sales record, be better at what you do, or to simply find out if you have what it takes to close a sale, then this episode is for you!

“I love talking to people and making connections. Creating relationships has always been something that I’m passionate about.”

- DaLisa Fritts

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- It’s not about overcoming objections, it’s about creating solutions

- Setting up a space that makes people go to you even if they don’t want to 

- The value of identifying the clients’ F.O.R.M. prior to getting down to business

- Why you should NEVER shop with your own wallet

- How to break the cycle of people coming in to your clinic like a robot and bring out the human in them

- The key factor PTs need to know about learning sales and feel good doing it

Episode Resources:

- Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success - https://www.amazon.com/Way-Wolf-Straight-Persuasion-Influence/dp/1501164287 

- DaLisa Fritts LinkedIn - https://www.linkedin.com/in/dalisafritts

- DaLisa Fritts Facebook - https://www.facebook.com/dalisa.fritts

- Watch this episode here - https://youtu.be/sCFIfnB6Iag

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn -

Today I answer the most asked questions from physical therapists and occupational therapist about running a successful cash practice. Some of the questions are about how to start a cash practice. And some of the questions are from business owners who have had their practices for years. I wanted to share these answers to help as many people as possible!

We talk about:

-Does this work for occupational therapists?

-Does this work for chiropractors?

-setting boundaries around time

-hang out with other business owners

-getting high-paying cash clients 

-how to hire

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Just when we think we’re being rejected, we’re actually being redirected. That couldn’t be more true in the case of Dr. Mike Chua, an immigrant PT, DPT who suffered a series of rejections in the pursuit of the elusive green card. Just when he thought a promotion could up his chances of approval, it became another bout of rejection that made him want to give it all up. But, it’s also true that the universe is kind to persistent dreamers. A nudge to a different career paved the way to his approval. It also launched him to a successful venture - helping healthcare professionals find an alternative career to boost their profits. How do you know which alternative career is a good fit for you? The answer is simple - find your passion!

“Taking care of people was natural for me.”

-     Dr. Mike Chua

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Why people don’t take action no matter how bad they want something

- Therapists find it hard to ask for help because of these reasons

- 4 Ps to push people who are stuck in a rut 

- What you’re looking for is looking for you

- Why 80% is good enough 

- Why you need a good dose of Vitamin N

Episode Resources:

- Dr. Mike Chua Website - drmikechua.com/addc

- Alternative Healthcare Careers Website - https://www.alternativehealthcarecareers.com

- Alternative Healthcare Careers Facebook - https://www.facebook.com/groups/altcareersforrehab/

- National Council of Certified Dementia Practitioners - https://www.nccdp.org/

- FCCPT - https://www.fccpt.org/

- FSBPT - https://www.fsbpt.org/

- Watch this episode here - https://youtu.be/eAEZ58npZGk

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter -

Ray Berardinelli is joining Aaron today to rally his mantra that EMR’s suck - and it actually does! He’s been in the PT business for 15 years and has founded two medical technology innovations that have changed the way we operate PT practice. Aetas and SelfDocAIMR are automation software designed to help you work more efficiently, secure more repeat clients, provide all-in-one clinical service, and so much more! Wouldn’t it be nice if you found a business partner that does the bulk of the tasks for you, takes care of your clients, and pays attention to their needs with sheer dedication? Not only will you have more time for personal things that equally matter, but you’ll also save yourself and your customers all the unnecessary headaches! 

“In a world of instant gratification, do a little work to reset your patients’ minds. Look for opportunities in inefficiencies and build stronger relationships.”

- Ray Berardinelli

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- How documentation got left behind in the midst of all the medical advancements and why this is a HUGE concern for patients!

- There are people who refuse to get an EMR even when they need it - and here’s why you should care!

- The revolution in AI that saved people’s time, money, and trust.

- Set your patients’ expectations or they’re going to set it for you - and then lose them, for good! 

- Here’s a strategy more important than all the marketing you put out together - and it’s free!

Resources:

- Watch this episode here - https://youtu.be/9njuRBkCfao

- SelfDocAIMR - https://www.selfdocaimr.com/

- Aetas Complete Clinical Automation - http://www.aetasapp.com/

- PT Business Builder - https://www.facebook.com/groups/PTBusinessBuilder/

- LeBauer Consulting Electronic Medical Record Wishlist https://www.lebauerconsulting.com/my-electronic-medical-health-record-emr-ehr-wish-list/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram -

If you think the year is almost over, then think again! There’s still something BIG waiting for you to act on so you can end 2020 with a bang! Have you realized your purpose yet? Have you achieved your best month ever? Today, I’ll share the most important insights gathered from the 2-day retreat we just held. These insights inspired the 6 action items you can start today that will not only build your business, but will also help you dominate every aspect of your life. Go grab a pen and start jotting down notes! 

“Being successful is not about working harder. Go out there and solve problems!”

-  Aaron Lebauer

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now!

Find it Here

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Why failure is not about failing and what kind of opportunity does failure bring?

- Things you should do when people are not responding to you. Newsflash! Quitting is not an option!

- You’re not your customers! Solve their problems by asking the right questions.

- The system that buys you more time, more speed, more knowledge.

- The place where success is hidden and how to unveil it. 

Resources:

- Watch this episode here - https://youtu.be/WCzLSCfaDqo

- The CashPT Platinum Mastermind Program - https://www.cashptmastermind.com/

- Income Impact Academy - https://www.incomeimpactacademy.com/start40384362

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

- LinkedIn - https://www.linkedin.com/in/aaronlebauer/

- Website - https://aaronlebauer.com/