Title: Increase Your Case Acceptance Without Being Pushy Introduction

Getting patients to accept dental treatment plans is a challenge for many practices, but pressuring patients can create discomfort and mistrust. Dentists need effective strategies to encourage patients to move forward with care while maintaining a patient-first approach. This guide shares practical techniques from 20 Surefire Strategies to Increase Dental Case Acceptance Rate Without Being Pushy , helping you communicate the importance of treatment without being overbearing.

What You’ll Learn

• How to build trust and rapport with patients before presenting treatment options
• Effective ways to simplify treatment presentations and highlight benefits
• Techniques for overcoming patient barriers such as cost or fear
• The importance of using follow-ups and clear communication

Key Segments

• Build Trust Through Pre-Consultation Interviews

Start by having a treatment coordinator meet with patients before their consultation. Learn about their previous dental experiences, concerns, and expectations. This builds trust and prepares the patient for a productive conversation with the dentist.

• Optimize Your Treatment Presentation

Present treatment plans in clear, simple language. Use visuals like before-and-after photos or videos to help patients understand the benefits. Avoid technical jargon and focus on how the treatment will improve their health and quality of life.

• Address Common Objections

Patients often hesitate because of cost, fear, or uncertainty. Offer flexible payment options, such as no-interest plans or discounts for upfront payments. Reassure anxious patients with comforting language, emphasizing painless techniques and modern technology.

• Focus on Same-Day Treatments

Patients are more likely to proceed with treatment if they can start it the same day. Whenever possible, provide immediate care for urgent needs. This reduces second-guessing and creates a sense of efficiency and convenience.

• Explain the Risks of Delaying Treatment

Educate patients about the health risks and additional costs of postponing care. Use real-world examples to illustrate how untreated dental issues can lead to more serious problems. Informing patients empowers them to make informed decisions.

• Follow up Consistently

Not all patients will decide right away. Have your team follow up with calls or messages to check in with those who haven’t scheduled treatment. A polite, non-pushy reminder can prompt patients to take the next step.

• Offer a Variety of Payment Plans

Cost is often a major barrier. Help patients afford care by offering flexible financing options. Accepting credit cards, payment plans, and advance discounts makes treatment more accessible.

• Learn From Declined Cases

Every rejection is an opportunity to improve. Ask patients who decline treatment for feedback on what held them back. Adjust your approach based on their concerns to better address objections in the future.

Conclusion

Increasing case acceptance rates doesn’t require being pushy. By focusing on trust, communication, and addressing patient concerns with empathy, dentists can encourage more patients to proceed with the care they need. With small changes to the consultation process, payment options, and follow-ups, your practice will foster lasting relationships and see steady growth in treatment acceptance

How to Use Your Blog to Bond With Your Target Market Introduction

Dentists need strong connections with potential and current patients to build trust and loyalty. A blog can help you achieve this by allowing you to share your practice’s values, personality, and expertise in simple language. When used with care, your blog becomes a bridge between you and your community. For practical advice, read the full post: How to Use Your Blog to Bond With Your Target Market.

What You’ll Learn

• Simple ways to use blogging to build trust and authority with patients
• How to keep blog content positive and relevant
• Why showing your staff’s personalities matters
• How local content supports community connections
• Tips for using blog comments and social media to keep engagement strong

Key Segments

• Focus on Positive Aspects of Dentistry

Use your blog to highlight what makes your practice welcoming. Write about new technology, comfort options, friendly staff, and good customer service. This helps patients see your practice as a place they can feel safe and cared for.

• See Through Your Readers’ Eyes

Write blog posts that answer common questions or calm concerns. Use a friendly, conversational tone. Ask your readers what topics they want to learn about. This approach makes your blog relatable and relevant for your target market.

• Showcase Real People in Your Practice

Let your staff share stories and advice in blog posts. Introduce the team or feature patient success stories (with consent). Real faces and voices help your readers feel a closer connection to your office.

• Keep It Local and Community-Oriented

Focus blog topics on events or news in your area. Share ways your practice contributes or offer dental tips around popular community activities. Local stories show that you care about the people you serve, not just the business.

• Integrate Social Media and Encourage Interaction

Make it easy to share blog posts on Facebook, Instagram, or other platforms. Invite readers to comment on posts, share their experiences, or ask questions. Respond to comments to show that you value your community’s input.

• Be Consistent and Stay Engaged

Post regularly so readers know when to expect new content. Take time to reply to comments and keep conversations going. Regular updates and two-way communication encourage more interaction and trust.

Conclusion

A well-managed blog helps dental practices connect with their target market by sharing helpful information, personal stories, and community news. By writing in a friendly and consistent style, dentists can make their blog a valuable resource—and turn readers into loyal patients.

 

Dr. Eric Xu, of Precision Dentistry of Olympia is a great example of a dentist using their blog to connect with their target audience.

Summary of Digital Marketing Mistakes in Dental Practices: A Comprehensive Guide.

Investing in digital marketing is crucial for dental practices aiming to attract new patients. However, many dentists unknowingly commit common mistakes that can drain their budgets and diminish their marketing effectiveness. This guide common digital marketing mistakes dentists often make, and outlines these critical pitfalls and provides strategies to avert them.

  What You'll Learn:

• • Importance of Digital Marketing: Why having a digital presence is essential for dental practices.
  • Common Mistakes: Key errors that can hinder patient acquisition and practice growth.
  • Solutions and Best Practices: Strategies to refine marketing efforts and improve ROI.

  Key Segments:

• • Importance of Digital Marketing:
  • With increasing competition, establishing a strong online presence is essential as 86% of patients search for dentists online before making a choice. A robust digital strategy helps connect practices with potential patients effectively.
  • Common Digital Marketing Mistakes:
    • Neglecting Local SEO: Failing to optimize for local search can limit visibility when potential patients look for services nearby. This can include inconsistent contact information and a lack of local keywords.
    • Not Having an Optimized Website: A slow, outdated, or non-mobile-friendly website drives potential patients away. User experience is key, and essential information should be readily available.
    • Ignoring Content Marketing: A lack of valuable content can prevent practices from attracting and engaging potential patients who seek informative resources online.
    • Not Managing Reviews: Online reviews influence patient decisions; ignoring feedback can damage credibility and detour prospects from choosing your practice.
    • Failure to Engage on Social Media: Not understanding and utilizing the right social media platforms can alienate potential patients, as there’s a need to meet them where they are active.
    • Targeting the Wrong Audience: Accurate targeting is crucial. Using broad, unfocused ads results in wasted resources and low engagement, decreasing patient conversion.
    • Overlooking Mobile Optimization: As mobile devices account for a majority of web traffic, an unoptimized mobile experience can lead to user frustration and lost appointments.
    • Spamming Patients with Marketing Materials: Overloading potential patients with excessive communications can turn them away instead of keeping them engaged.
    • Failing to Track Performance: Without effective tracking, dentists miss insights on what works and where to optimize, leading to wasted marketing budgets.
  • Solutions and Best Practices:
  • Dental practices can significantly improve their marketing effectiveness by implementing strategies like local SEO, creating valuable content, managing reviews, and ensuring mobile-friendly websites.
  • Reviewing performance metrics and adjusting strategies will enhance overall patient acquisition efforts.

  Conclusion: Understanding and avoiding common digital marketing mistakes is critical for dental practices aiming to attract new patients effectively. By optimizing digital strategies and ensuring robust online engagement, practices can maximize their marketing efforts and achieve long-term growth. Investing in comprehensive and informed digital marketing strategies positions dental practices to thrive in a competitive landscape.

5 Types of Social Media Posts You Can Use for Your Practice

Quote of the day: “Well done is better than well said.” – Benjamin Franklin Social Media is a tool that a lot of people tend to struggle with. It’s difficult to figure out what kind of content to post, how often to post, and the best way to engage people. Here are five ways you can improve your Social Media content.

1. Interaction with Patients

Perhaps your office had a giveaway, someone’s birthday, or some kind of raffle that brought out some patients. Get your patients’ permission to take (and post) photos of them and post it on your Facebook page. Describe the event, show that you engage with your patients, and have fun at your practice.

2. Show Your Employees Having Fun

Show your employees being goofy or dressed up on Halloween. If you have a prankster in your office, going out to team building events, or volunteering, people want to see this! People want to go to a practice that they feel comfortable with in a fun office environment. Show them your team’s unique personality.

3. Post Employees or Doctors with Patients

You want people to see how you interact with your patients. Show photos of your employees engaging with patients and what it’ll look like for the potential patient viewing the photos. These are also really great if you can snap a photo of the doctors working too.

4. Post Your Celebrations

If you have a special occasion, a birthday, or holiday parties – this is the exact type of thing that’s exciting for social media. You’re more likely to get more shares and visibility when you post photos that others can relate to or picture themselves enjoying!

5. Post the Humble Brag

Has your office won an award recently? Did your team win some kind of certificate? Posts these on social media! Awards can help people see that maybe your office is a notch above the other options or doctors in the area. Make a post that says something along the lines of, “Thank you, patients in the area, who voted us the best Orthodontist in the state,” along with a photo of your award (and preferably your team with that award)! For more information on Social Media, feel free to head to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Marketing Your Practice on the Cheap

Quote of the day: “I can’t imagine a person becoming a success who doesn’t give this game of life everything he’s got.” - Walter Cronkite Here are a few ideas for marketing your practice that require minimal expense:

1. Network

Instead of trying to provide a service, try to be a friend first. You want to be seen as someone that is a friend first, and a provider second, and a great way to get here is through networking. Some popular ways to network are through your local Chamber of Commerce, through Meetup.com, and through BNI. Sometimes people also create LinkedIn groups that meet in person. Networking face to face is better than just networking online.

2. Give Out Business Cards

This might seem old-fashioned, but it’s definitely something you should be doing. Order them online and carry them around with you wherever you go. You don’t have to just give out business cards to any random stranger that will listen, but you can start brief conversations and leave them your card.

3. Open Your Mouth

You never know where you’re going to go if you keep your mouth shut. Start by taking a genuine interest in someone and give them your card after a great conversation. Give a special offer to those in your immediate surrounding area by handing out flyers and going to those nearby.

4. Use Social Media

Social Media plays a big role in generating business, and as your business grows, you’ll obviously be able to afford more expensive marketing. However, Social Media marketing should never be something that’s overlooked. For a comprehensive guide to using Social Media as an effective marketing tool, be sure to check out our free report. If you need assistance with getting started in Social Media, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

How to Convert Phone Calls Into Appointments

Quote of the day: “Leap and the net will appear.” - John Burroughs When someone calls, you need to be absolutely certain that the person that is answering your phones has a pen and paper ready to take notes. They will need to write down the patient’s name, location, reason for their call, and a phone number in case they get disconnected. Once they have this information, they can use the patient’s name in the conversation to help them establish rapport and trust. It’s also really important to make sure that whoever is answering phones is smiling when speaking with patients. Smiles can be heard in a person’s voice and will make the phone call a more enjoyable one.

1. Use a Proper Introduction

Staff should use a proper introduction that can be scripted or not scripted. An example greeting would be, “Thank you for calling [Dental Practice]. My name is [Name], how may I help you today?”

Try to make sure that the introduction always ends with a question as it can help you convert more people that are calling in into patients.

2. Set Up the Appointment

Allow the caller to finish explaining why they’re calling. Follow up, refer to them by name, and repeat the purpose of the call. Ask them what time of day works best so that you can set up an appointment. If the caller requests available times, your staff should already have the schedule open and should be ready with a few available appointment slots.

3. Gather Additional Info

If they don’t agree to book a time, gather more information. If the patient isn’t forthcoming, do not pressure them. An example of a no-pressure question to gather more information would be, “Is the toothache located in the lower or upper set of teeth?” Continue these questions to see if they’re experiencing other symptoms and after the patient has explained their issue, offer to book an appointment again. You can phrase this in a non-pressuring way as well: “We’d really be happy to help you with [dental problem]. Would a morning or afternoon appointment work best?” By doing this, you’re treating the appointment as something they’ve already decided on doing.

4. Completing the Process

Make sure you have all the correct contact information. Ask the caller if they need directions to your practice. Once you’ve reviewed and verified the information, thank the patient for the call. An example of this is, “Thank you for calling, [Patient Name]. We look forward to seeing you on [Appointment Date]!” Complete the process of registering the appointment and putting the patient into your patient database. A complimentary confirmation email should be sent out that includes the appointment information (date and reason for appointment) and the location of your dental practice. Once you implement these strategies, you’ll be able to close many more patients than you’re currently closing! The first phone call is a major part of a successful practice, and it’s important to have a general outline for booking appointments. The outline shouldn’t be scripted as scripted calls will be obvious to potential patients. For more information on Phone Appointments, pick up our free Phone Appointment Checklist that has step-by-step information on how to handle phone calls and set up appointments. Everything you need to know is covered in this short checklist! If you need assistance with converting more phone calls to patients, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Using Links to Improve Search Rankings What was discussed?

Quote of the day: “Doing what you love is the cornerstone of having abundance in your life.” - Wayne Dyer A link is when a website mentions your website and provides a clickable link over to your site. Here’s an example: if you’re reading an article and there is text highlighted in blue, and it takes you somewhere else, that’s a link!

Do-Follow Links:

These links are basically saying that they vouch for the site, and the site is trusted.These are reported to help increase rankings more.

Why Does This Increase Rankings?

If you’re getting referenced on CNN or HealthGrades, that provides a signal to the search engines that your website is valuable and trusted. When your site is linked by an already established and reputable source, then that builds trust in the search engines.

No-Follow Links:

These links aren’t vouching for the reputability of the site that they’re linking to. While these can potentially help, they’re not as sought after as Do-Follow Links. When you’re being linked, ask yourself if the source that is linking to you is relevant. Is it relevant to your practice? Is it in a relevant geographical location? Is it relevant to your region and industry? These tend to look the best to the search engines and help the most. You can also ask yourself if getting linked by the site you’re looking at would make sense. If you’re a local dentist and you’re getting linked by a local plumber, that’s probably not the most relevant and best place to be linked by.

Increasing Links to Your Site

This isn’t as easy as contacting the site owner and trying to get them to mention you. It’s generally more complicated than that. Here are some questions to ask yourself:

• Who do you do business with now?
• Are you an alumni of a specific school?
• Are you involved in your community?
• Do you donate time or money to charity?
• Does your team or company volunteer anywhere?
• What do you want to be involved with?
• Who do you have business partnerships or relationships with?

When you’re involved in the community, you can often be listed on local community boards or put yourself in newspaper service columns depending on the community. If you’re a big fan of a popular product (for example, Dental Vibe), you can offer to put a testimonial on that product’s site in return for a link back to your site.If you’re a dentist, and you recommend orthodontists or surgeons, try syncing up with them to see if there is the possibility of linking to your site.

Build Relationships and Partnerships

When you do this, you’ll be able to establish relationships that are mutually beneficial and advantageous to both parties. If you’re not very active in your community, get started! Join a Meetup group or a chamber to become known and recognized in your community. Links are a great way to increase your search rankings, build trust with your brand and websites, and show up higher in the search results. If you need assistance with increasing links to your site, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Helping Search Engines Understand Your Site Better with Schema What was discussed?

Quote of the day: “A dream doesn't become reality through magic; it takes sweat, determination and hard work.” - Colin Powell A long time ago, Schema.org brought some of the top search engines in the world together to create a method that would make it easier to identify important information on a website. At a high level, this means that there’s code placed in a certain way on your site that helps the search engines read your site better. By implementing this, search engines can better understand stuff like what your customers think of you, what it is that you do, what kind of payment you accept, and more. If you’ve ever typed in a movie that you wanted to see, and there are times listed down in the search results, that’s Schema! If you’ve Googled a business and are shown stars by a listing (like a review of something), that’s also Schema.

How can you use Schema?

The first thing you should do is to make sure that you’re marking up your Schema with your local business information. You’ll want to make sure that you include that markup on your site. This will identify what your site is whenever you show up in the search engines. Add the ‘Same As property’ to your site as well. If you don’t already know this (and you probably do), citations are a large part of SEO. When you create citations, search engines might have a difficult time associating that citation with your site and some other properties that you might have. The ‘Same As’ Schema makes this process a lot easier. This code tells the search engines that the business on your website is the same business as the one on your Facebook, Yelp, and Google My Business page. It tells them definitively that those sites are your property and that they’re all the same business. It helps search engines to better associate these relationships between the sites. Schema will help you show up better in the search engines (visually), and you can help the search engines understand your business much better. It’s definitely recommended that you pick up Schema as very few companies use it, and it can make a big difference! For more information on Schema, check out the following links: Schema.org Generator For SEO (Microdata Generator) Schema Creator (Wordpress Plugin) Why Your Local Business Schema Sucks and How To Make it Better (WhiteSpark Article) If you need assistance with setting up Schema, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

The Dirty Truth About SEO Companies What was discussed?

Quote of the day: “If you try and lose then it isn't your fault. But if you don't try and we lose, then it's all your fault.” - Orson Scott Card Searching for a new SEO company? Here are some scummy SEO tactics that you should look out for:

Using Old Techniques

If companies are talking to you about getting lots of forum links, mentioning how they’ll create web 2.0s, or if they start talking about spinning content – don’t continue the conversation. These are outdated techniques that aren’t in practice anymore. They can also cause your search engine rank to drop significantly.

Not Optimizing Your Site

If they don’t mention on-page SEO, run the other way! Optimizing your on-page SEO can significantly increase your search engine rankings. Often, a bad SEO company won’t even look at this even though it’s one of the first things that you should do.

Using Sales Tactics

If they’re using sales tactics that revolve around pressuring you into a decision, they’re most likely not a great fit. Sales tactics like this involve telling you that there’s only one spot left, pressuring you into buying their product, telling you they can only take on one more client, or lowering the price even more after you’ve rejected them. If they lower the price and use these tactics just to try and close you, how much effort will they put forth on your campaign? Ask yourself where you think their priorities lie.

Not Asking for Access

You have to trust your SEO companies to give them these logins, but your SEO company should be asking for logins or access to these sites. If they don’t ask for this information, they won’t have the information necessary to work on your campaign and are most likely using outdated tactics. There’s a lot of valuable information on Google Analytics, Google Webmaster Tools, Google My Business, and Google Adwords (along with any other sites that you use in reference to your site) that SEO companies need access to make adjustments. If they don’t mention any of the above, steer clear.

Saying You Need a New Site

If they tell you that you have to build a new website and it’s going to cost X amount of money, don’t just do it. Seriously consider why you would need a new website, and be sure to ask pointed questions to get this information out of them. Often, you won’t need to build a new website. If they don’t have a good reason for why you should build a new website, you should probably avoid them. If your website is properly optimized, you most likely don’t need to build a new website. If you have an older website that’s not properly optimized, you can consider it, but definitely, look into it. If they’re just trying to get you to build a new website so they can get paid more, it’s probably time to find a new vendor. Head to http://titanwebagency.com/seo and pick up our free report that talks about some of these tricks and others that SEO companies will try to pull. It’ll educate you on what to look for and what to ask so you can ensure that you’re hiring the best business to reach your goals. If you need assistance with finding the right SEO company for your needs, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What is Call Tracking? How Can it Help Your Business? What was discussed?

Quote of the day: “The difference between ordinary and extraordinary, is that little extra!” – Jimmy Johnson

What is it?

Call tracking is using software as a way to track the phone calls that come in. Sometimes this software can also record the calls that come in (if it’s legal and available in your area). For example, it’s useful when you want to get an excellent grasp on how many calls and potential patients that you’re generating from your postcards or other specific marketing efforts.

How do you use it?

You create a call tracking number through whichever service you choose, and you assign it to the campaign. You put the number on the postcard and each time someone calls that number, it’s forwarded to your main line. You can have a whisper tone before the caller is on the line that notifies you of the lead. You can then record exactly how many calls you get from these specific numbers. If you do this over time, you’ll be able to understand exactly how much revenue you got from the campaign and compare that to how much you spent on it. You can also use call tracking for online methods of tracking. For example, you can use it for email marketing campaigns, SEO services, and more! Whenever someone visits your website through one of those avenues, they’ll see a unique phone number.

What are the benefits?

One of the best ways to implement this is by using Dynamic Call Tracking. The phone number on your website is the same that you usually use, but when someone visits your site from a Google Adwords click or a regular search in Google, they’ll see a different number based on how they got to your site. This is recommended because we know that Google thinks it’s important that businesses have a consistent name, address and phone number (NAP). If you have a bunch of different numbers on your site, then Google can’t trust the information on your site. Dynamic Number Insertion eliminates all of those issues, which is why it’s highly recommended. You can also record form submissions to get a better picture of where your potential clients are coming from. Call tracking is useful instead of just putting out $2000 a month for marketing and not understanding if specific marketing expenditures are achieving an actual return on your investment. You want to ensure you’re maximizing every single dollar when you’re spending on marketing, and understanding how effective your campaigns are is a huge part of that. This effort can also help you in identifying holes in your marketing campaigns by showing which methods are most effective and which methods aren’t. It offers you insight that you otherwise wouldn’t get.

Check out WhatConverts, CallRail, and CallFire for call tracking. If you need assistance with setting up call tracking for your marketing campaigns, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

How to Effectively Market Your Drug Rehab Facility What was discussed?

Quote of the day: “Genius is 1% inspiration, 99% perspiration.” – Thomas Edison The lifetime value of one new patient can be worth tens of thousands of dollars. It’s important to consistently attract new clients or patients and be able to retain them. The drug rehab industry is a 35 billion dollar industry, with more than 14,000 facilities in the US. It is expected that behavioral disorder counselor employment will grow by 35% over the next 10 years. This is a great opportunity for you to entrench yourself as a leader in your market or niche because the need for rehab services is growing. Here are a few concepts on how to effectively market your drug rehab facility:

1. Brand Your Rehab Center

You should be known for something unique. Develop a unique selling proposition that is evident in your different marketing efforts. Communicate your unique selling proposition in all of your marketing and have it be a primary focus of your marketing. The goal of this is to be the go-to facility for whatever need that you’re filling.

2. Avoid Shady SEO

Make sure that you’re not buying SEO from a cheap vendor or from someone that isn’t up to date on the current practices in SEO. Falling for cheap SEO can ruin your online reputation and make it difficult to recover. Be sure to pick up our free report on what to look for when hiring your SEO company.

3. Start a Blog

Blogging is a great way for you to connect with your target audience and for you to be discovered more in the search engines. Write in a conversational and friendly tone, host the blog on your site, and use different keywords as appropriate. Back up your ideas with data and statistics from reputable sources. Write about real people and topics and share how your company has been able to help people struggling with addiction. You can always outsource your work but make absolutely sure that you know and trust your writers. Make sure they’re writing things that are in line with your beliefs, your values, and your vision. Don’t forget to share these blog posts on social media!

4. Convert Your Visitors

Your website is the first impression that most people have of you. Ensure that it loads fast, properly portrays who you are and what you do. Make sure your unique selling proposition is on your site and include photos and testimonials of your current clients. Your visitors should not have to think through a difficult design so be sure to hire professionals who understand a good user experience.

5. Use Social Media

Social media is a great way to build your name up and strengthen your online presence. Try posting motivational quotes that will have a positive influence on your current clients and prospective visitors.

6. Use Local SEO Alongside Community Outreach

Actively participate in your community and online to create a connection between the two. Spread the message that addiction is a disease and that these people need help. This will help to improve your reach and will prompt more people to search for you. This creates a mutually beneficial relationship between you, your community, and other professionals.

7. Updated Google My Business

Make sure your Google My Business page and all of your directories are clear, consistent, and correct. You want to ensure that your visitors can trust that the information they see online is current and correct. Use the same phone number, address, and website across all directories. This allows the search engines to trust that the information is correct and ensures that accurate information is displayed in searches. Search engines don’t want to publish something if it conflicts with the proper information. If you need assistance with choosing a reputable and efficient SEO company, be sure to check out our free report or contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

How a Drug Rehab Center Can Use Content Marketing to Get More New Patients What was discussed?

Quote of the day: “Don’t wish it were easier, wish you were better.” – Jim Rohn

1. Identify Your Ideal Patient

You need to know who you want to come into your rehab center. This includes: who will make you the most money? Who is the easiest to work with? Who has the best chance of success? Who is the least amount of work for you? You need to develop and understand this data as your facility grows. Keep statistics on this type of stuff by checking patient records and patient management software. Identify your ideal patient and who you want to build your business with.

2. Consider the Buyer’s Journey

When we’re searching for something online, we become aware that there’s an issue and a potential problem that needs to be solved. Next, we consider a potential solution to that problem. Third, we make a decision. We do more research and find out a good fix for the problem that we have. During the first step, when someone becomes aware of an issue and is looking for a solution, they might find your website. Your website needs to have a lot of useful information to answer the many questions they might have. The information needs to include success stories, educational information, facts about rehab facilities, facts about success rate, and more. When they’re searching through rehab centers, they’re narrowing down which center they’re going to choose for their rehabilitation experience. You need to provide value for them in this stage. When they’re in the decision stage, be prepared to have customer testimonials, perhaps an onboarding process, and everything they’ll need if they choose to use your facility.

3. Focus on Your Audience

Understand that content marketing is about your audience, not about you. Often times a company’s idea of content marketing is a weekly post promoting their services. You’re not going to do this! You’re going to develop content that’s relevant to your audience. Figure out what types of topics are appropriate for your ideal obvious. Here’s a list to get you started: 1. Talk about the services you offer. 2. What does each service treatment entail? 3. Do you specialize in a specific treatment? 4. Do you cater to a special industry? 5. Is there anything family members want to understand? For example, what to watch out for or how to help someone in recovery. 6. Provide drug information. 7. Provide first hand experiences to help those who are considering heading to rehab. 8. Post the latest news in your industry. 9. Answer questions. The big 5 include: the cost or price, problems or things to be aware of, comparison, reviews, and best-of awards.

4. Decide the Type of Content You’ll Produce

Blog posts, e-books, podcasts, photos, infographics, videos, powerpoints, and so much more. Know who your ideal patient is so that you can communicate with them in a way that suits them.

5. Create a Content Schedule

If you can map out when you’ll create content, it makes the process a lot easier. Work with your online marketing company or create a team and assign some responsibilities. Figure out if someone in-house or outsourced will create the content for you. Have someone that’s just in charge of social media and promoting the content. This will remove a lot of headaches and frustration from the marketing process. Decide on the frequency of your posts and content. Generally, it’s good to post a couple times a month at a minimum. Consider national and local events, such as The National Alcohol and Drug Addiction month is a great way to produce meaningful content. You can use this to post content for not just your blog but also post guest posts on other people’s sites! For more information on how to create a Content Calendar, check out this blog post on Buffer.

6. Promote Your Content

No matter how beautiful, amazing, and attractive your content is – it doesn’t matter if no one is seeing it. Keep an email list, update through social media using tools such as Buffer or Hootsuite, and provide value. You want to provide value for your visitors and make sure that you’re not spamming social media with updates. Use third-party sites like Medium or LinkedIn to get some more exposure.

7. Measure Your Return

Are you tracking the amount of traffic that your content is generating? If you have a call to action, add it to the end of the posts and direct people to where you’d like them to go. Use the calls to action to create unique URLs to see which calls to action are getting the most clicks. This is easily done with Google Analytics, which lets you use their URL builder to track where traffic is coming from. Google Analytics also lets you see where your referrals are. If you’re using marketing software such as Act-On, ActiveCampaign, and HubSpot, make sure you’re getting the most out of it!

8. Use Retargeting

Retargeting is when someone visits your site and leaves your site, they’ll see your ad on other sites they visit. Retargeting for drug rehab centers is difficult since it’s not always allowed by certain ad platforms (like Google Adwords). You might have to do some workarounds to get it approved. The reason for this is because if people are looking for a confidential service such as a drug rehab center, then they don’t want ads for it popping up on other pages they visit. If you need assistance with using effective content marketing, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

How to Help Potential & Existing Patients Understand the Value of Your Practice What was discussed?

Quote of the day: “Once you have commitment, you need the discipline and hard work to get you there.” - Haile Gebrselassie

1. Use Your Waiting Room

Try using your waiting room as a way to differentiate your office. If you want to create a luxury atmosphere, consider some massage chairs and flatscreen TVs. If you have a sports centered community, transform your waiting room into a sports centered area. An example is a pediatric office that had a huge fish tank and a large treehouse for kids to play in while they waited. Put some brochures and newsletters in the waiting room to show some value.

2. Use Target Marketing

Target marketing is when you know exactly who your ideal patient is and you go after them in a way they want to be communicated with. How much more effective is it for your advertisements to be seen by your ideal patient which is, as an example, a 35 year old business owner making 100k a year, who owns a home and has a family versus having your ad seen by everybody in Las Vegas? Cater directly to your ideal patient’s needs and wants.

3. Use Email Marketing

This is a great way to directly target a specific market and a great way to implement marketing campaigns! Email is a great way to remind patients about appointments, but it’s also a great way to keep your name at the front of your patients’ minds. It can be an avenue for you to show that you’re human and that your office cares. If you make it easy for your patients to come in and set up an appointment or you’re able to accommodate their schedules, they’ll remember it and value it.

4. Engage & Market To Your Existing Patients

You should know who your existing patients are and should be able to develop some demographics from them (such as areas of town, things they’re coming in for, etc.) and target that. Use that information to directly market to them. Ask them what’s most important to them and use that information to influence your blog posts and more.

5. Attract Referrals

Build more relationships with other medical professionals. Establish more relationships and get in front of more doctors and more patients. As you do this, your potential patients will see your relationship with a doctor that they might already be comfortable with which will positively influence their decisions. Try sending holiday cards or gifts, providing lunches, sending thank you notes, and other methods to establish more relationships with other medical professionals.

6. Use Internet Marketing

There’s a ton of potential in internet marketing! If you don’t have a digital marketing strategy in place, you’re going to have a hard time in attracting the patients that you want. You need a strong website, strong social media presence, and you should be easily searchable for your potential patients. Online presence might be all that a potential patient knows about you before setting up an appointment. Don’t take it lightly!

7. Always Maintain Positivity

Make sure that the attitude in the office and appearance of the office is positive. Make sure your patients are greeted in a friendly manner and by name. Ensure that the office is clean and has a warm atmosphere. You want your patients to go back home and be wowed by the experience they had in your office. Ideally, you want them to write a glowing review! Positivity in your office will make a difference. If you need assistance with communicating value to your patients, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

The Attorney's Role in Dental Practice Acquisition: A Comprehensive Guide Buying a dental practice represents one of the most significant financial and professional decisions in a dentist's career. This comprehensive guide examines the critical role attorneys play in dental practice acquisitions and provides essential guidance for navigating the complex legal aspects of these transactions.   What You'll Learn:

• Legal Team Assembly: Key professionals needed for a successful practice acquisition
• Due Diligence Components: Critical legal areas requiring attorney oversight
• Transaction Structure: How legal guidance affects practice valuation and tax implications
• Contract Negotiations: Essential elements attorneys should review in purchase agreements

  Key Segments:

• Professional Team Requirements: A successful dental practice acquisition requires assembling a qualified transition team beyond just a practice broker. This team should include a transition consultant to help analyze the practice and determine offering prices, a healthcare-specialized accountant to evaluate financial aspects and tax considerations, and an attorney to review all sale documents and protect the buyer's interests.
• Legal Document Review: While a Practice Sale Agreement may not be inherently complex, having it properly reviewed by an attorney is essential to avoid unexpected issues. According to Henry Schein, attorney fees for reviewing these agreements typically should not exceed $1,000. Concurrent with the purchase agreement, buyers must also arrange and review office leases, which may include purchase options.
• Practice Transition Models: Dental practice transitions can take various forms based on ownership structure and timeframe. Options include buy-ins (where practitioners purchase a percentage of an existing practice), complete buy-outs (with short transition periods of 3-6 months), and practice mergers (combining two practices with equal ownership). Each model carries different legal implications requiring proper documentation.
• Tax Implications Management: The tax implications of dental practice transition (or acquisition) require careful legal and financial guidance as they significantly impact both buyer and seller. Asset allocation during the purchase affects depreciation schedules, with practice goodwill being amortized over 15 years. Strategic negotiations about how the purchase price is allocated across different assets must be properly documented in the final purchase contract.

  Conclusion: An experienced attorney serves as a crucial advisor during dental practice acquisition, helping navigate complex legal considerations while protecting the buyer's interests. By ensuring proper contract review, tax planning, and transition structure, legal counsel helps dentists avoid costly pitfalls and establish a solid foundation for practice ownership. The investment in proper legal guidance represents a small fraction of the overall transaction cost but provides significant protection for what is often a dentist's largest professional investment.

What You Should Know Before Naming Your Dental Practice What was discussed?

Quote of the day: “Hard work without talent is a shame, but talent without hard work is a tragedy.” – Robert Hall

1. Consider Any Potential Legal Issues

Search in the US Patent & Trademark Office Website before deciding on a name. This is a really important step as you don’t want to be deep in the process of your rebranding efforts only to find out that someone else has already laid claim to your name. Another way to search is just by doing a Google Search! Searching for your perfect name in Google can often reveal that what you initially thought was a perfect name might be associated with some really negative stuff online.

2. Consider Having Your Own Name

A lot of doctors and dentists do this and it’s perfectly fine but is definitely something you should think about. If it’s a smaller community, having the practice named after you can often be a good step. However, if you plan on selling the practice one day it might detract from the value as the buyer will have to put a lot of time and money into rebranding the practice.

3. Try a Catchy Approach

Many dentists incorporate teeth or smiles in their names which is considered a catchy approach. If you’re considering a catchy approach, make sure that it’s different from others in the area. This can be difficult due to how common this approach is these days. Sometimes you might end up realizing that what you had in mind might not be possible when considering your competition and setting yourself apart.

4. Consider a ‘This Is What We Do’ Approach

It could be something to the effect of “Evergreen Smiles & Cosmetic Dentistry” which tells a little bit more about what you do. It’s descriptive and doesn’t force people to think about what you do. You want to make it as easy as possible for people to know what your practice is about.

5. Take the Location Approach

Try something that has the name of your city or area of town to localize your practice. It has some benefit as far as search engines go, but don’t base your decision off of that alone. If you have a landmark or park nearby, you can decide to incorporate that into your name. A few more things to consider: is the name meaningful? Does it emit positive and warm feelings? Is the domain available? What kind of a logo can I do with this? Will I need a tagline? Is it hard to pronounce or remember? What’s the image portrayed in people’s minds when they think of this? Do I want to attract families and children? Most importantly, is the name going to appeal to your patients? Will they remember it and will it be associated with good feelings? For more information on naming your dental practice, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

6 Landing Page Mistakes You Don’t Want to Make What was discussed?

Quote of the day: “You learn the value of hard work by working hard.” With Google Adwords, you want to send someone to a landing page rather than your homepage. The landing page is a page you’ve created specifically for the ad campaign that you’re running. Conversions are much higher when people are sent to the landing page that was ad-specific versus when people are sent to home pages that aren’t relevant to the ad campaign they were brought in by. Landing pages are valuable tools that anyone who is running a PPC (Pay Per Click) campaign should use.

1. Aren’t Testing Them

You should create a couple different (but similar) versions of landing pages and test out their effectiveness. For examples of small differences, try changing things like the length of the opt-in form, change the fields they have to answer before continuing, and so on. Other tests include the color of submit buttons, background images, page layout, and where you present your information. Google Analytics is great for testing landing pages and gauging how effective your different versions are. A service you could use to test different versions of your landing pages is Optimizely.

2. Stopping After One Test

You shouldn’t stop testing after you have a single successful page. Once you’ve established a winner that works better than your other versions, try improving on that winning version. If you assume that the version that performs better than the other ones is the best that it can be, you’re not doing yourself any favors and are missing out on potential improvements!

3. Only Testing The Obvious

Different headlines, offers, and call to actions are obvious changes. You can test completely different layouts of pages (perhaps one that doesn’t look anywhere near to what the control version looks like) and you might be surprised at the results! Test completely different designs, content, color schemes, and field forms and see what works best.

4. Not Using Analytics

Your measure of testing the landing pages is flawed. If you’re basing success on single factors, you aren’t getting the big picture. For example, if you’re using a tracking number on one of your landing page versions and it’s getting tons of phone calls, you might assume that that page is a clear winner. However, if you’re not using analytics, you could be missing out on other wins on that page or different pages. Maybe people are responding positively to the content on the page, maybe they’re staying on the page for longer than other pages or are rapidly clicking to other pages and are calling you from those pages. Make sure you’re using analytics software to ensure you’re getting the full report.

5. Test Isn’t Long Enough

You need to have more traffic than just a hundred visitors to determine whether or not a landing page is effective. A good number to shoot for is 1,000 visitors or more before coming to a conclusion. You need to test your pages for a long enough to be able to say that your results are statistically significant.

6. Comparing Traffic From Different Sources

You’re saying Landing Page A is the loser and Landing Page B is the winner but Landing Page A is all organic traffic and Landing Page B is all paid traffic or referral traffic from Facebook. Those are two completely different audiences and the conclusion that you’re coming to isn’t on the same playing field. You’ll want to test these as close to apples to apples as possible. Make sure that the traffic source is the same to ensure that the results aren’t being skewed. If you need assistance with creating effective landing pages or are struggling with your PPC campaigns, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

How to Create an Effective Ad for Your Practice What was discussed?

Quote of the day: “There are no shortcuts to places worth going.” – Beverly Sills

1. Social Proof

Every ad that you have should have some type of testimonial that is relevant to the service that you’re offering. You don’t want to spend money on marketing without social proof that shows that you’ve done what you’re advertising and that people are happy with the results. If you don’t have a testimonial, go out and get one!

2. Use Clean Design with Whitespace

You don’t want to have a cluttered design and be the person that tries to fit every single service, testimonial, and offer on your ad. If it’s a postcard or a money mailer, make it clean. In most situations, less is more. Generally, the more cluttered the ad, the less likely people are to read them.

3. Use Benefit-driven Copy

This lets people understand the benefit that they’re going to get from working with you. You’ll want to portray what services you’ll provide, but you want to show them the benefit that they’ll get personally. If they can imagine how their life will improve from working with you, the ad will be much more effective.

4. Easy to Understand Offers

Every ad that you have (digital or print) should have some type of offer. They should include some kind of obvious special that people don’t have to look for.

5. Test Multiple Offers vs. One Offer

Find out which method works best in your market. Develop different ads with multiple offers and ads with a single offer and test which one works best.

6. Have Photos of Patients

If you can include photos of actual patients (with their permission), your audience will have an easier time imagining themselves in the same position which will increase the success of your campaign.

7. Review the Headline

Make sure your headline is compelling and isn’t just basic and generic. The headline needs to attract people towards the rest of your ad and should generate an interest in your business.

8. Tracking Phone Number

This is crucial to monitor the success of the campaign. The phone number should be unique to the ad that you’re sending out. Later, you can use that phone number to track the ROI of the campaign. From there, you can see how many calls you’re getting and the overall success of the campaign.

9. Have a Deadline

You need to include a deadline so that people have a compelling reason to call you. This has been proven time and time again. If people have a certain time to get something done by, they’ll be more likely to call. You can help them by including the deadline on the ad in many different ways. Examples would include “Offer expires on the 31st of this month!” or “Offer valid for the first 21 patients!”. If you need assistance with developing a great ad or an effective ad campaign, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Standing Out in a Crowded Market What was discussed?

Quote of the day: “Hard work helps.”

How does a business differentiate itself & get customers to choose them over the competitors?

You don’t want to be the cheap alternative, the low-cost provider, or the place that people go simply because it’ll cost them less. That’s not the ideal way to build your brand or the financial stability that you want to build. You need to stand out, which you can do in a bunch of different ways. One of the most important things to have is a Unique Selling Proposition (USP). You can develop this proposition in a lot of different ways, but you do need to develop one. For example, you can be the fun dentist in the area that has video games in the office and provides a fun environment for patients. You can do this by speaking in the community, at conventions, or writing a book. You can volunteer and are known as the business that volunteers in the community, which is a great way to set yourself apart. The best way to develop your USP is to be somebody and be somewhere. The people that make the most money in your market aren’t necessarily the most skilled. They’re not being paid the most just because of their skill. They’re being paid for who they are and the reputation they’ve built.

How do you apply this to the local market level?

Business owners who can apply this to their business are able to be extremely successful. For example, one dentist regularly travels to third-world countries to perform dental surgery on patients who would otherwise not have access to it. This gets him coverage on local news stations and papers and gives the community an insight into his work and his practice. He’s developed a relationship with the press that allows him to get on local news when he needs to. If you can be the person that the press goes to whenever they need a dentist or doctor’s perspective, you’ll have developed a way to stand out. The dentist who has great brand exposure, brand recognition, and has a great community presence will succeed in gaining new business. Think of the thing that you do that can help you stand out in your market. It doesn’t have to be traveling to third-world countries, but it should be unique! Have a specialty and be known for what you do. If you need assistance with understanding metrics, contact us today so we can see if we’re a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Why Cheap SEO is Dangerous For Your Business What was discussed?

Quote of the day: “Hard work keeps the wrinkles out of the mind and the spirit.” – Helena Rubinstein

Three Types of SEO Companies: 1. Higher End SEO Companies

– $2500 to $10,000 range. These companies are generally reputable.

2. Middle of the road Companies

– $1000-$2500 range. These are companies you should be researching before hiring.

3. Lower-End SEO Companies

-- $1000 and under. These should pretty much be avoided. On rare occasions, you can do business with someone in this price range but generally it will be a slimmed down experience. When you choose a cheap SEO company over a reputable one, you end up paying for the cheap SEO originally and not getting anything in return. You’ll have to pay another company to help dig you out of the hole that the cheap SEO company put you in. Your rankings will also most likely drop when you use a cheap SEO company. Cheap SEO companies often use techniques that will drop your rankings instead of improve them. These techniques are referred to as Blackhat SEO. These tactics include stuffing keywords on your site in an unnatural way, including links from junky sites that you don’t want to be associated with, providing content on your website that doesn’t represent you and looks bad for your business, and other negative tactics. This also usually provides a bad user experience for your visitors in tandem with hurting your rankings. When hiring an SEO company, you need to find a company that does it right the first time around. They should be within your budget, but they should also understand the basics and best practices of SEO. You can find which companies are the best by asking a few simple questions when searching for your SEO company. For more information on finding the right SEO company, check out our free report. The report includes some questions that you can ask your SEO company to ensure they’re a quality company that is using best practices and also includes some basics about the SEO world that you should know as a business owner. If you’re interested in the report, head to titanwebagency.com/report. If you need assistance with SEO, contact us today so we can see if we're a good fit for each other.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

7 Qualities of Effective Websites What was discussed?

Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” – Joseph Barbara

1. An Effective Website Supports Your Brand & Looks Legit

When someone comes to your site, the website should look and feel professional. Your personal views on politics, religion, etc. should not be on the website. The font on the website should be easy to read and there should be proper grammar and no spelling mistakes. There are many other qualities that make up a professional website, but in general you’ll know when you see an unprofessional one versus a professional one.

2. Effective Websites Utilize Proper On Page Search Engine Optimization (SEO)

A good website uses SEO from the very beginning. SEO is extremely important to website success and the success of your online presence. An important point to understand is that getting your website redesigned by a professional web designer does not include SEO. Web designers design the look and functionality of your site, they do not include SEO in their redesign which can seriously tank your search engine rankings after you’ve had a redesigned site. If you’re looking to redesign your site, be sure to hire a full service online marketing company (like Titan Web Agency) that understands the importance of SEO. New websites need to have SEO considered from the very beginning of the website redesign.

3. An Effective Website Integrates Social Media

You need to be involved in social media and have it linked to your website. It’s expected that you’ll be on social media and link it to your site. Go to where your prospective customers and patients are and make sure that you have profiles on the sites they frequent. Understand your customer’s persona and appeal to it.

4. An Effective Website Uses Professional & High Quality Images

Images should be unique to you that are high quality and not pixelated. They shouldn’t look like run of the mill graphics that you see on every other website. They should be unique to your practice and should give an insight into what to expect when a new patient arrives at your office.

5. An Effective Website Has an Intuitive Layout & Design

The methodology that we like to use at Titan Web Agency is “Don’t Make ‘Em Think”. If a visitor comes to the page and can’t figure out where your menu is, how to contact you, where to set up an appointment, or the services you offer – they’ll be frustrated and much more likely to leave your site in a huff. Solve this by having an intuitive design that guides people on where to go next.

6. An Effective Website Has Easy to Spot Contact Information

The information that you have on your site as far as your phone number and contact form should be front and center. You don’t want someone to have to search for your contact information. Make it easy for them to fill out a form to contact you. There should usually be a contact link on your homepage as well as a contact number.

7. An Effective Website is “Responsive”

When someone comes to your website from a mobile phone, your website should be optimized for mobile display. If your website is not a responsive website, it will appear scrunched up on a mobile phone and in some cases won’t display at all. Your website should look great across all displays, ranging anywhere from a 21 inch monitor to a 4 inch phone. This is even more important because Google will start factoring whether or not you have a responsive website into your search result rankings. If you need assistance with website redesign, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What You Need to do Before Investing in Online Marketing What was discussed?

Quote of the day: “The only thing that overcomes hard luck is hard work.” – Harry Golden The most important thing you can do before hiring an online marketing company is to fix your website. You don’t want to drive traffic to your site through online marketing (such as SEO or PPC) if you have a website that doesn’t properly communicate your brand, your message, and a good reason for why visitors should use you over someone else. If you’re just going to lose those visitors at the end of the process due to your site, then online marketing is a waste of your time and money. To fix this, you’ll need to have a website that accurately reflects your business. Don’t go out and get a website that was done with a DIY website builder (GoDaddy, VistaPrint). You need to find and hire an expert who understands all of the best practices that go along with creating a website. A good online marketing company should understand user experience, website design, web development, SEO, and standard practices. You want to ensure that you’re hiring an experienced and reliable company that’s able to deliver the kind of experience that you need. We’ve put together a free guide that can help you in the hiring process when looking for an online marketing company. It includes 6 of the most costly misconceptions that people have about online marketing, some of the greatest scams and lies that people will tell you, 7 mistakes that you need to avoid and a lot of other important things! To pick up this report, head to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “You’re never a loser until you quit trying.” – Mike Ditka Even if you’re already working with an internet marketing agency, make sure to keep up to date on important metrics.

1. Know Your Traffic

You should know and understand your website traffic and who’s engaged. This is one of the most basic metrics that you should know. How many visitors are visiting your site? How many pages are they viewing? How did they get to your site? Are they returning to your site? How long are they staying on your site? You can use a free tool like Google Analytics to get this information but you need to know the answers to these questions. If you don’t know how people are getting to your website, how can you tell what’s working and what’s not?

2. Track Your Social Media

Take advantage of built-in features that your social media platforms have. Facebook, for example, will tell you your followers, their demographics, where they’re from, and they’re age. You can also use additional tools like Social Mention or HootSuite which will tell you additional information in an easier to view manner. Having this information about Social Media will tell you who is following you and who wants to engage with you.

3. Click Metrics

Clicks are one of the most concrete indicators that someone’s engaged with your business online. If you can see how many people have clicked on links in an ad (Facebook ads, Google Adwords ads), you’ll be able to trace back to the source of the traffic which will let you see how much return on investment (ROI) is. Your email campaign software might have different click metrics than your Facebook ads, but you can use free tools like bit.ly (URL shortener) and use that as a marketing test. Knowing who is clicking on what will help you tie that into Google Analytics and track your goals and conversions.

4. Understand Customer Feedback

If customers are rating you 4 out of 5 on average, that’s an opportunity to make small improvements or  changes to your business processes. Maybe the problem lies in the initial visit to your office or the way that they can book an appointment. You can use surveys and customer service calls to help reveal some of the smaller problems in your business. People are more likely to choose a business that has great reviews instead of decent reviews, so paying attention to what your customers are asking for is important!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “You can’t expect to hit the jackpot if you don’t put a few nickles in the machine.” – Flip Wilson According to a recent study, 64% of marketers are on social media for 6 or more hours a day. Only 45% of marketers think that what they’re doing (at least on Facebook) is effective.

Set Some Goals

When you go into social media, you need to have goals in mind. Typical goals would be to earn new business, gain exposure, build relationships with other businesses or potential patients, generate leads, reduce your marketing expenses by ranking well in the search engines from those social profiles, increase traffic to your site or develop loyal fans!

Choose Your Platforms

After determining your goals, figure out your main platforms. Focus on a few platforms that you feel most comfortable with and know that your audience will be browsing.

Plan Your Posts

A study was put out (LINK) by Broadcast to World which talked about how often you should post on different social platforms that showed that Facebook posts should be around 5-10 posts a week (1 or 2 a day), LinkedIn is about 1 time per day, Twitter is 7-10 times per day, Google+ around 5-10 times a week, and Instagram 3-5 times per day.

Remember Your Customers

When you develop your social media plan, keep the customer service angle in mind. Failing to see complaints on social media can have serious consequences. You need to be sure that you’re addressing the issues and making the customer feel like their complaint was heard.

Distribute Your Time Equally

Make sure your time is well distributed and that you’re spending time on all of the platforms that you’re committed to. It’s unlikely that you’ll spend too much time on social media. As long as you’re working to expand your audience and engage with your current customers and fans, any time put towards that will help you reach your goals. How much time you’ll realistically be able to spend is a different animal.

Consider Getting Help

You’ll want to make sure that you’re checking in regularly on social media. If you’re doing it yourself, you’ll want to spend around 5-10 hours per week responding, interacting, engaging, creating posts, and scheduling posts. If that seems like way too much, consider hiring someone to manage your social media for you! If you feel like you can handle it alone, just make sure that you have your goals in mind and your plan and strategy set.       

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “Feeling blue? Change your color.”

1. Control Costs

Controlling your costs might seem obvious but they can easily get out of line if you aren’t careful. Upgrading your software, giving yearly raises, or hiring new staff are just a few ways that costs can sometimes sneak up on you. You have to take your costs seriously, even if some might criticize you or call you obsessive -- at the end of the day it’s your business and the costs do matter. Controlling costs should be a focus throughout the growth of your business. Medical office employees often fail to accurately verify recorded write offs and they fail to properly handle charge reconciliations. Ensure that your office staff doesn’t become complacent in these areas. Try to go through the books at least every other month, line by line, and check how much you’re spending.

2. Listen to your Patients

Listen to your patients and what they’re actually looking for from your practice. Take a look at your online reviews and see what your patients are saying about your practice. Often times a practice will receive a negative review not because of the practitioner, but because of the office staff. Complaints against your staff can impact patient volume and how often they’re coming back.

3. Offer Ancillary Services

Having a specialty is great but it’s extremely important to offer additional services that can grow your practice and help your patients. At least 31% of Anesthesiologists, 20% of Family Practitioners, 20% of Internists, 19% of OBGYNs, 33% of Orthopedic Surgeons and 18% of Pediatricians offer additional or complimentary services. Additional services include pharmacy services, physical therapy, toxicology tests, alternative treatments, allergy treatments, urgent care services, cosmetic services, and more.

4. Look at Benchmarks

Pay attention to your key metrics and compare them to regional and specialty providers in your area. Looking at medical practice benchmarks will help you determine how much other providers are charging, what they’re charging for, and how your own prices add up. If you’d like to find out more information on this topic, check out our blog post.

5. Use Smart Scheduling

Unfilled appointments and no-shows are inevitable, but need to be minimized as much as possible to maintain and increase revenue. Consider moving away from Wave Scheduling to Modified Wave Scheduling. Wave Scheduling is when appointments are scheduled at the top of the hour. Modified Wave Scheduling sets two appointments at the hour – one at quarter past and the other at half past. This allows doctors to use the last part of each hour for documentation and follow up calls. By optimizing the doctor’s time, patients experience better care and will be happier which will lead to better reviews and an increase in revenue. Try to take at least one or two items from this list to help you grow your revenue and your practice. Put them in place and see what kind of improvements they make! If you need assistance with increasing your revenue, contact us today so we can see if we’re a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Dental Practice Branding: Creating a Distinctive Identity in a Competitive Market   In an increasingly crowded dental marketplace, effective branding has become essential for practice success and growth. This comprehensive guide explores why strategic branding matters for dental practices and provides actionable strategies for developing a distinctive, compelling brand identity that resonates with patients.   What You'll Learn:

• Brand Fundamentals: Essential elements of effective dental practice branding
• Strategic Implementation: Methods to communicate your unique value proposition
• Rebranding Considerations: When and how to update your practice's identity
• Digital Integration: Tactics for consistent brand representation across platforms

  Key Segments:

• Brand Importance and Function: Effective dental practice branding serves as a practice's calling card, making critical first impressions that can determine whether potential patients book appointments or search elsewhere. Beyond aesthetics, proper branding translates to effective communication with current and prospective patients, increases visibility, and helps attract new patients regardless of specialty focus.
• Brand Differentiation Strategy: A dental practice's branding should clearly communicate its distinctive qualities and value proposition. Without clear differentiation, patients who find the practice online have no compelling reason to choose it over competitors. Effective branding serves as the cornerstone of practice success by setting expectations and building patient trust.
• Rebranding Considerations: Practice rebranding may become necessary under specific circumstances, including practice mergers or acquisitions, when overcoming reputation issues, when current branding fails to represent services offered or differentiation factors, or when struggling to keep pace with competitors. In these situations, strategic rebranding can realign the practice's market presence with its vision.
• Visual Identity Development: Compelling visual branding goes beyond generic industry symbols like cartoon teeth. Effective logo design and marketing materials should be nuanced, memorable, and distinctive. These elements should be created based on thorough research of competitors, treatment specialties, and target audience preferences to ensure maximum impact.

  Conclusion: Strategic dental practice branding is no longer optional but essential for practice growth and sustainability. By developing a distinctive brand identity that communicates unique value, implementing it consistently across all touchpoints, and periodically reassessing its effectiveness, dental practices can create meaningful connections with patients and distinguish themselves in a competitive marketplace.   We'd like to thank Dr. Eric Xu of Precision Dentistry in Olympia for his contribution to this post/podcast episode.   Read more about our branding and rebranding services for dental practices.

What was discussed?

Quote of the Day: “You create your own opportunities.” A Thank You page is a page that you redirect people to after they visit a landing page or fill out a form on your website.

Build Trust

According to survey from Demand Gem – 97% of B2B buyers said that they gave more credence to content that includes user generated feedback & peer reviews. The Thank You page is one of the best places for you to include your feedback and user reviews. You can include reviews from patients who have already been to your practice which helps to build trust with a client who has yet to come in. Building trust through reviews, testimonials, accreditations, awards you’ve won is really important. Including the reviews on your Thank You page is a great way to ensure that they get a chance to see the reviews and the awards you’ve earned. You can also try including a video of yourself giving the client an overview of what to expect next as videos are incredibly effective at building trust.

Talk About Your Services

Customize the Thank You page so that it is tailored toward what the lead has just contacted you about. For example, a lead fills out a form for some counseling services to help with some marriage issues at your office. On your Thank You page you can include a short message about the Top 10 reasons counseling works (or doesn’t work) or links to your most recent blog posts on that topic. You can provide additional value on the Thank You page that reinforces what they were just requesting information on.

Connect with Them

Thank You pages allow you to connect with clients who are requesting additional information. You can include links to your social media or prompt a visitor to subscribe to your newsletter. Including links to social media, relevant blog posts, or subscription prompts on the Thank You page is much more effective than placing those links on other areas of your site.

Allow them to Explore

 When they are redirected to the Thank You page, remember to include the navigation menu so that visitors can check out other areas of your site without having to type in your URL or cycle through the back button. Make it easy for them to get back to where they started.

Increase the ROI for Every Interaction

You could just say “Thanks for filling out our form!” but it doesn’t give the person who contacted you any further information about your business and it doesn’t build a relationship with them. Provide some social proof or some additional information by having an additional Call to Action (CTA). This could be in the form of a free report or even a coupon after they provide a little more information. It allows you to provide value to them and further establish a relationship with them. If you need assistance with creating a Thank You page, contact us today so we can see if we’re a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!  

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “Big shots are only little shots who keep shooting.” – Christopher Morley Content marketing is marketing your practice through content like blog posts, videos, and more.

Start Blogging

First, head to Pinterest and Scoop.it.

Show Some Personality

You don’t want your content to sound unhuman. Be shocking, controversial, or just share some of your personality! Try expressing a strong opinion, even an unpopular one. Remember that people don’t want to hear from robots. Humanize yourself, your content, and your practice. Don’t be extremely opinionated on political pieces or go on rants, but be sure to show who you are.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “Opportunity does not knock, it presents itself when you beat down the door.” – Kyle Chandler 94% of first impressions are influenced by the design of a site – Research Gate Ask yourself: Is it better to be Fancy or Functional? You can have both but when you start adding a bunch of fancy add-on to your site, you risk the possibility of losing conversions. According to KissMetrics, a website that has even a 1 second delay can lose 7% of conversions or more.

Put User Experience First

Be focused on User Experience above everything else. How easily can someone find what they’re looking for when they come to your site? How clear is the message you’re trying to portray? If someone can find exactly what they need within a second, their chances of getting in contact are much higher. It’s important that that information is presented front and center.

Show Off

Let people know why they should do business with you. What separates you from other practices? Put your value proposition and social proof in an easily seen spot on your site. Social proof can be in the forms of awards you’ve won, recognition received, AAA rating with BBB, and reviews from patients.

Experiment Elsewhere

Your main practice’s website isn’t the place to try new and funky things. Your main website is where you want to have something that you’ve already proven works. Test out new themes, designs, and content on another site that is for experimenting!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “I’m not a product of my circumstances. I am a product of my decisions.” – Stephen Covey It is extremely important for a doctor or dentist to have an excellent online reputation, especially in today’s world. According to internet research, 80% of Americans will use the internet and search for health related information. About 80-85% will trust an online review as much as a recommendation of a friend.

Claim Your Profiles

Go to these sites and set up your profiles - Doctor.com, Healthgrades, Yelp, RateMDs, Zocdoc, etc. Make sure you’re on these sites so that you can get reviews! Make sure you have an updated profile and that it’s consistent across all sites. Complete your profiles and make sure that you include images on your profiles so that people can make connections with you. Images are important in building trust, authority, and a good user experience. A complete profile should include contact information, your URL, how long you’ve been in practice, a description, languages, images, and services.

Encourage Feedback

People aren’t just going to leave a review because you’re amazing. You need to specifically ask for feedback from patients. Ask them to leave their comments and a review for you on your websites. Put a review site badge on your site where people can click a link and people can easily leave reviews. Having a Review Portal on your site makes it easier for everyone to locate the places to leave the reviews.

Project a Friendly Image

You want to be approachable, warm, and caring. Ensure that this image is consistent both in person and online. Be sure to train your staff to embody this same caring and friendly image as they are the first face that patients see when visiting your practice.

Properly Manage Reviews

Most businesses aren’t going to get 100% positive reviews. If you’re confronted with a negative review, make sure that you respond positively and professionally to the review. If you can find the person who left the review, contact them personally and resolve the issue. People are more likely to give you a second chance if you personally reach out to them, let them know how important they are, and let them know that you care. (Warning: Be sure to comply with HIPAA policies. Make sure that you do not confirm/deny that someone is in fact a patient.) Follow these steps to successfully navigate a negative review: 1.    Thank the reviewer 2.    Write your response in a human voice 3.    Apologize if necessary 4.    Address the issue 5.    Consider future readers

Train Your Office Staff

A lot of reviews don’t have anything to do with the service you provide. A lot of reviews are about the experience they had with your office. That starts with your front office staff! Make sure that your staff is fully trained and is aware of the importance of your reviews.

Provide Old-Fashioned Care

We have social media and online presences, but it’s the old-fashioned bedside manner and listening skills that dictate a great patient experience. Patients want to feel cared for and respected, and this should be the priority in every interaction. It’s hard to please everyone, but it doesn’t hurt to try to make everybody happy! Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “Change your thoughts and you change your world.” – Norman Vincent Peale

1. Assess Your Needs

Do you really need to? If a practice has been in business for quite some time and has a solid reputation with a recognizable name, re-branding might not be the best choice.

2. Understand What It Takes

It will mostly likely cost around $10,000 for a successful rebrand and there are a few questions you should be asking in order to understand how much it’ll cost. Do you need a new website domain? Are you going to have new signage outside of your office? Are you going to need a new logo? All of that adds up. Understand that you’ll need to do all of that plus market your new name as far as local SEO goes. Google, Yelp, Yellowpages and so on will need to be updated with the new business name, logo, and a description explaining the name switch. It’ll take a lot of money and a lot of time to rebrand the business.

3. Have a Vision

Where do you want to be in 5, 10, 20 years? What’s your exit plan for the business? What do you want to portray with your redesign? Who do you want your potential patients to see you as? Ask yourself these questions and ensure that you have a strategic plan put in place to navigate the re-branding.

4. Do Your Research

Think about colors and how they affect people’s emotions, especially when designing your new logo. Research the psychology of colors and how they impact the choices of potential patients. Get a sense of what’s working and what isn’t working. Reach out to patients and others in the industry and get their opinion as well.

5. Rethink Target Customers

Maybe your practice has focused on family practice and you’d like to switch to cosmetic services. Think about that when creating your new brand. You’ll want to come up with a USP (Unique Selling Proposition) – for more information on developing a USP, check out our blog post! Once you’ve created your USP, make sure that your rebrand is in alignment with it.

6. Create a Plan

Build a checklist of all the things that you need to keep track of. The best thing to do in a rebranding is to have a soft launch, initially have your original website domain redirect to the new domain. Put an image that says something to the effect of “Previously Known As” or “Now Known As”. Send out a press release once you’ve completely rebranded. Make sure you go by your plan so that you can strategically implement your rebranding strategy.

7. Communicate Clearly & Consistently

Ensure that the same message is going out across all lines of communication. Make sure that your front office staff is giving out the same information as what’s available online (social media, email, visits, etc.). You want everything to be as clear as possible. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

“Remember that not getting what you want is sometimes a wonderful stroke of luck.” – Dalai Lama

Improved User Experience and Copywriting:

Good SEO and good marketing understands that the design of the user experience of your site plays an integral part in your campaign. When you have increased traffic to your site that isn’t turning into actual patients, then you have a problem. Effective marketing companies will have experience in Conversion Rate Optimization and will place an emphasis on that so that your money spent on developing a great website and online presence eventually turns into new patients!

Improvement in on-page SEO:

Your expertise is more than likely in what you do for a living. While you could learn to do all of the things an internet marketing agency does, it’s not necessarily at the front of your mind. When a website is designed by a marketing agency, they’ll focus on making sure that your website can be read well by the search engines (which is called on-page SEO).

Helps you avoid pitfalls:

Any experienced online marketing company has been able to identify what’s most effective and should stay up to date on all of the latest changes from search engines. If you’re not experienced in this area, are unable to keep up to date on all of the latest changes from search engines, and don’t have experience in other industries and online marketing practices, then you’re simply going to miss some of the crucial information that these companies have access to. By hiring a marketing company, you’ll be able to avoid some of those pitfalls.

Let someone else be the expert:

You probably know your specialty and industry extremely well. But ask yourself – how well do you know the conversion rate aspect of marketing? How well do you know on-page SEO? How well do you know web design best practices? User design best practices? Link building, competitive research, blogging, outreach, and best online marketing practices? You might have some experience in many of these areas, but not as much as an experienced internet marketing company should.

Remember that experience and knowledge impact results:

An experienced online marketing company will be able to take what’s worked best for other businesses in the same industry as yours and will be able to apply it to your business. They’ll look at what’s worked in the past and what hasn’t and will be able to craft a campaign that’s meaningful and that works! If you have someone that’s working in the industry day in and day out, then you’ll be able to get better results than if you just went in blindly and attempted to do it all by yourself.

Take advantage of their keyword and industry knowledge:

For example, you may think that you want to rank on search engines for the term “dentist in (your location)”. However, it may be extremely hard for you to rank highly for that keyword since it’s so popular and already has businesses ranking for it who have been there for longer than you have. An experienced internet marketing agency will be able to identify keywords that people search for that apply specifically to your business. They’ll be able to narrow down search results that will lead to actual patients rather than just broad search results that won’t lead to actual patients. For example, they’ll work to get you ranked for search terms that are specific to your practice like “invisalign salt lake city dentist”. Or if you’re in a neighborhood that’s called something specific, they might advise you to create specific pages that will allow you to rank for those searches which are less competitive and will provide better results.

Better Results:

If you’re working with someone that’s keeping up to date with the changes in the industry, search engine updates, marketing best practices, and can use all of that knowledge to help you accomplish the vision that you have for your business – how much better do you think your results are going to be? For example, let’s say that with a marketing agency you get 10 new patients per month and without them you get 5 new patients for month, does that justify what you’re paying them? More than likely, yes! If your average new patient brings in $1000 in revenue which (with 5 new patients) is an extra $5000 per month and you’re paying the company less than that, then it makes sense to hire someone and stay with them so that they can get you the best results. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “We can’t help everyone, but everyone can help someone.” – Ronald Reagan

Use Photos:

Place photos of your office and staff on your website. These will help people become more comfortable and trusting of you before they come see you. Before and after photos can showcase some of the work that you do. Including images in your blog posts can improve search rank engine results. Including photos on Facebook will improve your profile as it’ll be recognized as more complete. Using photos in marketing emails, with Facebook ads, and on Instagram will help to build your brand and tell a story within seconds!

Use Video:

Get a YouTube channel and create short videos on an iPhone or Android and post them to your channel. You can create videos of you answering frequent questions that your staff gets, videos of some of your work, videos of your staff and office, or anything that offers insight into your business!

Other Visual Content:

Some other kinds of visual content would include Infographics. Infographics tell a story using statistics and numbers and they’re usually a really nice way to get across bits of information. You can also use animated GIFs, comics, and memes which you can make shareable on social media.

Things to Avoid Using Directly on Your Website:

Avoid including every single one of the items listed above on your business’ website. You’ll want to share things like Infographics and GIFs or memes on social media. Including all of the above directly on your site will lead to slow load times and a bad user experience. Be sure to avoid using Flash on your website – it’s older technology and it’s not very friendly to the search engines! If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score, and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “The question isn’t who is going to let me, it’s who is going to stop me.”

Have a place for people to leave reviews:

Claim and optimize your online profiles. Some of the best websites for people to leave reviews are: Google My Business, Yelp, Facebook and Healthgrades. You need to head to those websites and set up your profile on those websites.

Manage your online reviews:

You can monitor your reviews by setting up Google Alerts. When your practice is mentioned online, you’ll get an email that lets you know when and where so that you can respond to it if needed. You can also use tools like Grade.Us and BrightLocal that search the internet for places where you’ve received reviews and will alert you by email. Responding to reviews will show that you’re proactive, care about your patients, and that you continue to care for them even after they’ve left the office.

Tell people where & how to leave a review:

Create a page that will walk your visitors through the process of leaving a review as well as a list of all the different places that they can leave a review. Include links to your Google My Business page and the other sites that they can review your practice on.

Share the positive reviews:

Sharing those reviews in social media, in your email newsletter, and in physical newsletters will lend credibility to your practice and will encourage other patients to go and leave reviews. It helps create a paper trail of all of the positive experiences that visitors have had at your practice and will help to build your brand!

Ask for & listen to the feedback:

This will show that you truly want to do what’s right and what’s in the best interest of your patients. It’ll help to guide you in making your practice the best that it can be. Bad reviews will inevitably happen, but what matters is how you handle the bad review. Acknowledge and address the review head-on. Don’t blame the patient, don’t say that they’re lying or that the review is inaccurate. Always remain professional and sincere and just own it. Don’t try to avoid accepting responsibility. Make a recommendation that they call you so that you can try to resolve their experience or find another way to turn their experience around.

If you do these five different things, you’ll start generating more reviews for your practice. Positive reviews equal more new patients! Here’s a full list of all the websites mentioned in today’s podcast: Google My Business Google Alerts Yelp Yellowpages Healthgrades BrightLocal Google Business Profile

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Today we are going to discuss how you can use the power of the internet to get more new patients. If you do dental implants, be sure to check out our blog post about marketing dental implant ideas.

Create an Engaging Website:

Websites can no longer be static, unchanging, brochure type websites. You need a website that provides value to the visitor. If you’re looking for a website that accurately portrays who you are, what your business is about, and why visitors should come to you -- you’ll most likely need to pay more than a couple hundred dollars. Look for an agency that understands the concept of a well-designed website. A well-designed website takes a lot more than just images and text. You’ll want a website that turns visitors into patients and that means the website needs to be engaging.

Understand the Value of SEO:

SEO stands for Search Engine Optimization; something that used to be easy but has since evolved into something more complex. A true dental SEO professional understands the evolving nature of SEO and especially understands Conversion Rate Optimization. Conversion Rate Optimization is optimizing your website to get the most amount of conversions as possible. Once you’re ranking well in the search engines, you’ll be able to change things on your website to ensure that you’re getting the most conversions possible from the visitors that go to your website. It’s important that the SEO professionals you’re working with understand all of those concepts plus the importance of keywords. They’ll especially need to know the difference between long-tail keywords (example: zoom teeth whitening salt lake city) vs short-tail keywords (example: Salt Lake City dentist). An SEO professional will be able to determine which keywords your website needs to rank higher for in order to turn visitors into patients. Someone who’s searching for a general Salt Lake City dentist is a lot further from becoming a patient as opposed to someone searching for a specific service (Zoom whitening, Invisalign) offered by dentists in Salt Lake City.

Use Local SEO to Your Advantage:

Make sure that your website is optimized for local SEO. Local SEO is a part of SEO that’s more focused on the area of your business. Your website needs to be set up so Google understands where you are, what you do, and what you offer. Your website especially needs to be optimized for mobile visitors since they’re much more likely to buy compared to a desktop searcher. According to Google, 50% of consumers that look up a store on their cellphone and 34% of consumers who look up a store on their tablet will visit the store that same day.

Understand Pay Per Click or Google Ads:

Pay-per-click and Google Ads can be one of the most effective ways to get new patients. When you type something into Google, you’ll see two or three options at the top that are labeled ‘ads’. Those are ads set up by people to drive traffic to their websites using Google Ads. This is usually something that takes attention, time, and patience to see the increase in results but can be really helpful in driving traffic to your website.

Interact:

Use Social Media! This can be an extremely powerful tool for online marketing. Don’t just set up scheduled posts. Make sure that you’re actively engaging with your community and with your visitors. You need to make sure that you’re responding to anyone that comments on a post that you create or left a comment on your page. Be personable and make sure to show them who you are. It doesn’t have to be business all the time, show them some of your personality!

Use Re-targeting:

Re-targeting is a technique that you can use with Pay per Click. This is how it works: Someone comes to your website and they get a little piece of code that’s placed on their browser. If they leave your website and are browsing through the internet, they’ll start to see ads for your practice show up. This keeps your business fresh in their mind and when they’re ready, they’ll click on one of your ads and book an appointment. This is a great (and inexpensive) way to build your brand and to keep your name fresh in the minds of visitors!

Leverage Referrals:

Referrals are some of the best kinds of patients you can get. You can leverage these by getting more reviews, putting some of your testimonials up on your site, and by providing excellent service. Word of mouth referrals are still a great thing to get, but positioning your business in a way that showcases the reviews you’ve had will drive more traffic to your business. When people type in “reviews of Dr. Jones” and they see a ton of positive reviews on a lot of different sites (Yelp, Facebook, Google), they’re much more likely to follow through with visiting your office! If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “A person who has never made a mistake never tried anything new.” – Albert Einstein According to a couple different surveys and reports, the average value of a new patient is about $1000. So how much should you spend on getting those new patients?

Let’s breakdown the numbers.

You’re getting 40 new patient leads a month (someone that could potentially become a patient) and you’re spending $2000 a month on your marketing. That is about $50 per lead, which might seem like a lot. However, say that you’re closing 17 of those leads. Closing 17 of those leads ends up in about $17,000 projected lifetime value which is really good! If we go back and divide the $2000 a month on marketing by the 17 new leads, we get about $117 per new acquisition. We refer to that as CPA (cost per acquisition). Based on lifetime value of the 17 new patients, we can determine the ROI. Take the projected lifetime value of $17,000 and divide that by the $2000 per month marketing cost and we get an 850% ROI.

A more conservative example:

If we were more conservative and spent $1500 a month on marketing and earned 5 new patients, would it still make sense? Let’s find out! 5 new patients would earn a lifetime value of $5000. That’s $5000 in new revenue we’re expecting to bill. We spent $1500 to earn that revenue, which makes sense! The ROI of that is $5000 divided by $1500, which would equal 330%. For every dollar that you spend on marketing, you’d earn $3.30 back, which is a no-brainer.

Choose a good marketing firm and set realistic expectations

If you’re working with a good dental internet marketing firm that knows what they’re doing and understands your goals, lifetime value of patients, and the industry, then you should be able to accomplish these goals. However, you should be setting realistic expectations. Don’t expect to spend $500 on marketing and expect to earn 30 new patients; that’s probably not going to happen. Remember that the example of $1000 per patient is a conservative figure. Many dentists we’ve spoken to estimate a lifetime value of around $2500 to $5000! The key is to track this information. It’s important for your staff to track whether the leads booked appointments or not. Getting an idea of where your calls are coming from will help you to identify what works and what doesn’t work. You have to know your numbers. You have to pay attention to how many people you’re getting in the door and where they’re coming from. You’ll want to work with a firm that can tell you this information.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Attracting New Dental Patients: Proven Strategies for Practice Growth Attracting new patients requires a multi-faceted approach combining digital marketing, referral strategies, and practice enhancements. This comprehensive guide explores proven methods that dentists can implement to expand their patient base and build a thriving practice.   What You'll Learn:

• Digital Marketing Fundamentals: Essential strategies for online visibility and patient acquisition
• Content Creation Approaches: Methods to establish authority and connect with potential patients
• Referral Program Implementation: Systems to leverage existing patient relationships
• Practice Differentiation: Ways to set your practice apart from competitors

  Key Segments:

• Blogging for Patient Acquisition: Blogging represents one of the most effective strategies for connecting with potential patients, with businesses that maintain blogs attracting 67% more leads than those without. While dental blogs may generate traffic from outside your service area, they remain valuable for building website authority, creating internal links to relevant service pages, and establishing expertise.
• Comprehensive Marketing Strategy: Attracting patients to a new dental practice requires more than just a functional website and occasional advertising. A successful strategy demands a targeted, diverse marketing campaign that, when properly implemented, can potentially generate up to 50 new patients monthly. Digital strategies must be deployed systematically with proper understanding to effectively compete in local markets.
• Digital Presence Optimization: With 71% of potential patients using the internet to search for dental services, practices without a competitive online presence risk losing significant market share. Digital marketing has proven to be one of the most effective methods for attracting new patients, though it requires correct implementation to avoid budget-draining mistakes.
• Patient Referral Systems: Patient referrals represent an invaluable growth channel, with research showing that 82% of consumers seek recommendations from people they know before trying a new business. However, most patients won't proactively recommend a practice unless specifically asked to do so, making a structured referral program with staff scripts and incentives essential.

  Conclusion: Growing a dental practice in today's competitive environment requires a strategic combination of digital marketing, content creation, referral systems, and practice differentiation. By implementing these proven strategies while maintaining focus on patient care, dental practices can build sustainable growth pathways that consistently attract new patients while strengthening relationships with existing ones.

What was discussed?

Quote of the day: “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on!” – Sheryl Sandberg Use Google Analytics: Google Analytics will tell you how many visitors you’re getting to your site. It helps create a big overall picture of the traffic to your website. It will tell you the page that people landed on, where people are physically located, where your traffic is coming from, and ton of other information. To Get Started: Go to Google Analytics and create an account. You will get a snippet of code to put on your website and the software will start tracking from there. Useful Perks: Google Analytics will allow you to set up goals and will help you to determine how well your marketing efforts are doing. This information is useful in setting up your automated marketing campaigns and will ensure that when someone comes to your site, they’re presented with information that’s relevant to them. For more information on automated marketing, check out our blog post. Create Dashboards: With Google Analytics, you can create Custom Dashboards. Dashboards give you a quick snapshot of the traffic that is coming to your site along with other information, depending on your preferences. Your dashboards can tell you how long people stay on the pages they’re on and what the most popular pages on your site are. Set up Goals: You can set up goals in Google Analytics that will allow you to keep track of how you’re your website is doing in categories that matter to you. An example of a goal would be: someone opts in to a free report that you offer on your website. If someone opts in, then the goal is completed. Even if you don’t set up a private dashboard, you can still get a lot of good information! Check out some of these tips below: In Google Analytics, go to Audience > Mobile. This will tell you how many people are coming from different devices. Many people estimate that over 50% of internet traffic is from mobile devices. If you notice that your site has a huge amount of mobile traffic, maybe it’s time to look into optimizing your website to be compatible with both desktops and mobile devices! Go to Acquisition > All traffic > Source medium. This will tell you where you traffic is coming from which is useful in understanding how well your marketing efforts are doing. To compare traffic, head to the top-right corner and click on Preceding 30 Days. A box will show up that says Compare to and it will allow you to see the differences in traffic compared to a previous period or year. This is interesting and helps you determine why your traffic may not be as high as it used to be, will help to identify seasonal behaviors, or will help you determine why you’re getting more traffic compared to previous months or years.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the day: “The only person you are destined to become is the person you decide to be.” – Ralph Waldo Emerson Studies have shown that an increase in blogging leads to an increase in traffic.

What is Marketing Automation Software?

Marketing Automation Software is software that you can use to help you track your ideal customer, identify areas that you need to improve, and will allow you to put processes and procedures in place so that you can automatically market to people who visit your website. It also provides great analytics for leads that come in. Don’t forget to check out Hubspot’s marketing software.

Some useful statistics from Hubspot’s study:

Companies that publish 16 or more blog posts per month will get 3.5x more traffic than companies that publish 0-4 posts per month. If you have 1-10 employees, publish at least 11 times per month. This will earn you almost 3x as much traffic. If you’re publishing blog posts that provide answers and relevant information to your visitors, you will start getting a serious increase in incoming leads. You should set a goal to blog at least 10 times per month. That breaks down into 2 times per week, which might seem like a lot. It’s much more manageable if you create an editorial calendar and map out (in advance) what you’d like to write about. It’ll be much easier if you have a process in place that keeps you on track. It’s also completely fine if you have ghostwriters do the majority of the writing, but you should always go through the material to make any edits or to make sure the post is in your voice. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score, and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks. This report is manually done and manually reviewed, and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis pag,e and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Motivation: “Everything you’ve ever wanted is on the other side of fear.” - George Addair

How Can You Find Time to Build & Maintain a Blog?

Make it a Priority: Whatever your priorities are, you want to add blogging to that list. Blogging will help you grow your audience. It will improve your search engine results and will improve your visitor’s experience of the site. They’ll be able to get an idea for what you know and what you’re doing. Create Attainable Goals: An attainable goal could be something along the lines of writing at least 2 blogs a week for the first 6 months of the year. Goals can help you achieve and accomplish something that you really want, as long as you put effort into it. Studies show that blogging consistently brings in more leads than websites without blogs. Get Organized: Create a template that you’ll use for blogging. It should have an outline of what you’ll discuss in the post, a summary, a couple bullet points, and some images. Templates make it much easier to plan out your post. Along with that, create a content calendar. Add your posts to the calendar and what topics you’re writing on. When they’re visible on a calendar, you have an idea of where you’re headed which will make the task easier to handle. Brainstorm Ahead: Brainstorm ideas ahead of time. Have ideas for around 6 months out already in your content calendar. If you were to plan out your ideas for 6 months down the road (2 posts a week), it’d take around 2 hours – which isn’t that long! Blog About Your Interests: Let your passion show through. Blogging about topics you enjoy or have an interest in will come through in your writing and will do a better job at engaging your audience. Cut Time Elsewhere: Try cutting 30 minutes off of another task. See if there are tasks that could be handled by an assistant or someone more appropriate in your business. Dedicate those 30 minutes to blogging. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

 

What was discussed?

Quote of the Day: “To be successful, you must accept all challenges that come your way. You can’t just accept the ones you like.” – Mike Gafka Today’s episode is about keeping your churn level to a minimum. If you’re keeping your churn level low, you’ll be able to grow your practice much quicker. One of the most important aspects of any business is building your customer base.

Here are some statistics on just how seriously customer service can impact your business:

A 2011 AMEX Report shows that 3 out of 5 customers will give up a previous favorite brand if they can get better customer service somewhere else. A 2010 RightNow Report shows 9 out of 10 Americans will spend more if they believe they can get excellent customer service. A 2011 Consumer Report showed that 91% of consumers will not give a business a second chance if they feel that their experience was bad. A reported 2 out of 3 customers have walked out of retail establishments if they feel the service is bad.

Here are some ways to improve your Customer Service:

Offer Multiple Services: Being a specialist in something is a great thing, but offering relevant services can increase customer satisfaction. You can provide complimentary services that are an extension of your specialty. Create and Build a Brand: If people can easily recognize your name, your practice, who you are and what you do, then they’re more likely to connect with you and remain loyal to you. Customers will develop a sense of trust if they see your brand positively represented in their communities. Offer the BEST Customer Service Anywhere: Go above and beyond. Build a name that is immediately associated with great customer service. If that means that you have a worry free cancellation policy, then provide it! If your first thought is ‘I could never do that… I’d lose so much money!’ then you’re not thinking about it in the right way! Think about the opportunity that you have to be known as the doctor that doesn’t charge a cancellation fee. If cancelling an appointment with you was an easy and stress-free process, customers are more likely to call you back and set up another appointment. Whatever you have to do, make sure that you’re doing it better than everyone else. Rally Your Troops: Appoint someone in your office as the Brand Ambassador and have that person go out into the community and build your brand. Appoint someone else in the office as the Customer Service King or Queen and have them make sure that the high standards that your practice has set are being met. Have them make sure that every single customer you have has an excellent experience. You most likely will be unable to make every single person happy and that’s okay! Your goal should be to make sure that you’ve done everything possible to please your customers. If they still decide they’d like to go somewhere else, you should still be able to say that you did everything you could to make them happy. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

“I’m thankful for all those who said no to me. It’s because of them I’m doing it myself.” – Albert Einstein

Here's How You Can Keep Up to Date with SEO Changes Google Webmaster Blog

This is where Google will typically announce their official updates. While this blog won’t have every single minor update to SEO (which can range from 300-500 updates a year), it does list the changes that are the most popular / will have the most impact online. Please be advised that sometimes they update this blog re-actively instead of proactively.

Search Engine Land

Search Engine Land is one of the most up to date sites and will most likely have some type of an update as soon as people recognize any kind of a change. A lot of times if enough people mention a change or some kind of update, Search Engine Land will communicate directly with Google to confirm or deny the changes.

MOZ

If you need a history of all of the major updates in SEO, definitely head to MOZ. They’ll typically do a Q&A on the changes and will give you a rundown of what each change was about. If you follow these websites, you’ll most likely put yourself ahead of your competition since you’ll be up to date on the major changes in SEO and will be able to change your strategy accordingly. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Follow us on Twitter @TitanWebAgency and let us know what you’d like to see more of if we haven’t covered a subject that has you confused or lost.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

“Eighty percent of success is showing up.” - Woodie Allen

Why Having an About Us Page Is So Important

Research has shown that people trust websites or potential vendors a lot more when they can see them and see their faces.

Here are some important things to include on your About Us page:

Include Photos: While most people probably aren’t checking out the photos to see if they can trust you, it still has the potential to influence their feelings. Having photos of your staff can go a long way in establishing trust with potential clients. Be Real: Make sure that your bio reflects the kind of person you are. If you’re witty or funny, let that show in your bio. If you’re not, that’s completely fine! Just make sure that your bio gives your client an idea about what to expect. A great way to do this is to tell a story about your practice or about yourself. Call to Action: Let your visitors know what they need to do after they’ve read through your About Us page. An example of this would be, “If you’re looking for a dentist in this area, give us a call today. We’d be happy to work with you.” Make sure that your call to action is not aggressive or pushy. Overall, you want to make sure that your About Us page really communicates what your practice is about and what your visitors can expect from your staff. It’s a great place to highlight what you enjoy about your work, what you’re really good at, and the kind of people behind your practice. Don’t overlook your About Us page; it should be considered one of the top 3 most important pages on your website. It goes a long way in increasing conversions, establishing trust with your clients, and creating a connection with the online community! If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. If you’ve enjoyed this podcast and want to stay updated on Titan Web Agency, we’d love to have you follow us on Twitter @TitanWebAgency!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Motivation: “Do not let what you cannot do interfere with what you can do.” – John Wooden

How to Create an SEO Strategy for Your Business Keyword Analysis

When you’re doing your keyword analysis, you’ll want to identify what the most obvious and relevant keywords are in relation to your business. If you’re an orthodontist in Las Vegas, an example of a “broad” keyword would be: Las Vegas orthodontist. Once you’ve identified the broad keywords, you’ll want to pair them with more specific ones. Specific keywords are referred to as “longtail keywords”. Here are some examples: “the best Las Vegas orthodontist, “reviews of Las Vegas orthodontist”, and “orthodontist near sunrise”. Ranking for specific keywords is beneficial since they won’t be as competitive as broad keywords and people who are looking up those specific keywords are closer to buying. Here are of the important tools mentioned: Keyword.io Google AdWords Google Search Console

Local SEO

Getting your website to show up for geographically specific search results is really important. Ideally, you’ll want to show up on the first 3 listings that show up on the map (located to the right of the search results on Google). To do this, have your Google Business Profile page set up and optimized properly. Make sure that your name, address, phone number, and website is consistent on every page that it’s listed. Keep track of where your citations have been created and make sure that your business information is the same across the board. For more information on Local SEO, check out the links below:

Content Creation

Blog posts and video marketing are different types of content that can help you establish a relationship with your clients even before they visit your practice. You want to produce new content on a regular basis to keep visitors interested and to establish an online presence. For more information, check out our blog post on how to get your blog started.

Link Building

Link Building is when someone references your website and makes a clickable link that leads to your website. You want to be mentioned and linked to on relevant blogs and websites, especially from local businesses and organizations. Some examples would be: local newspapers, local businesses, and community events that your business participates in.

Social Media

Being active in your offline community is just as important as being active in the online community when creating an SEO strategy for your website. Google will try to use as many factors as possible when retrieving information about your business. They’ll want to see your business interacting with the community, which can include putting out good information, having an established presence online and offline, and engaging with the online and offline community via Social Media.   If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clark

Creating Better Content

Content is a great way to market your practice. Content marketing is about creating content, getting in front of your audience and letting them know they can trust you, and turning those site visitors into clients. Create Infographics: Infographics provide useful information in stylish & eye-catching ways. They’re a great way to deliver information in digestible “bite sized” bits that people will enjoy reading. They’re also highly shareable via social media. Have some good statistics that your audience doesn’t know and use that data to tell a story on your blog and on social media. Use Case Studies: Case studies are a great way to create content as it doesn’t seem so much like you are marketing to anybody. They’re a great way to get referrals and they build a lot of credibility. Create a case study about a previous client and make sure that your case studies are HIPAA compliant. Create Evergreen Blog Posts: Create blog posts that will stand the test of time. This doesn’t mean you can’t create content that is specific to right now, you can still do this but make sure your content is constant and can be referred back to a few years down the road. Hopefully you know your industry well enough to know the things that change and the things that remain the same. Write an E-Book: Writing an E-Book is much simpler than you think! It doesn’t have to be incredibly lengthy and there is even software that will help you create an E-Book out of your blog posts. If you choose to go this route, make sure you go through the E-Book and touch it up and look for any mistakes. Media Options: Remember that there are tons of media options out there. You can create videos, podcasts, slideshows, etc. You don’t have to mimic what other practices are doing or what other people say is working for them. Test what works for you and your audience; see what they like to read and how they like to read it and try to produce content that is in line with that.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “Life has two rules: 1) Never quit & 2) Never forget rule number 1.”

7 Ways You Can Make Your Website Better

Your Logo: Make sure that you have a clearly visible, top-notch, and professional logo. You need to have something that people can recognize you by to start building your brand. Get Rid of Clutter: Your goal on your homepage is to have clear actions for your visitors to take. Whatever your goal is, give your visitors clear instructions on how to get in contact without having to search through tons of unnecessary clutter. Use Colors Correctly: Use colors appropriately and effectively. As a general rule, blues and greens do really well as they’re calming colors. If your goal is getting your clients to trust you or you’re trying to provide a relaxing and calming atmosphere, try to refrain from using high energy colors. Check out some articles on google relating to color psychology for more tips. Be Easy to Read: Use a regular font that is normal sized and easy to read. Don’t use fancy fonts, super tiny fonts, or cursive fonts. Make sure your bolds show up properly as bolds and that your font is clear. Think about what’s clearest and best for your visitors to read. Have a Clear Message: Make sure each of your pages have a clear action and purpose. For example, if the page was about dental implants, at the end of the page say something along the lines of, “Interested to see if dental implants are for you? Call us today at (XXX-XXX-XXXX) for a free consultation.” Provide the information and how to get into contact with you. Build Trust & Establish Authority: One of the best ways to do this is to put testimonials on your homepage or if they’re for a particular service, put them on that service page. Testimonials are wonderful especially when combined with photos of the clients. Video testimonials can be very effective. Consider Getting Rid of Sliders: A lot of reports have determined that sliders are ineffective tools that don’t convert visitors well. Consider using something else in place of a slider. If you want to change any aspect of your site, be sure to do the changes one at a time. If you’re considering changing your slider for instance, try changing a specific image on the slider before just removing the entire slider.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “Don’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield

5 Ways to Get Guest Blog Posts from Medical Professionals

Having guest bloggers post on your website is a great way to establish your online presence. Guest posts will provide useful information and helpful answers to your visitors, will help you to build your career by networking, and will even get you some backlinks from those who you are networking with.   Network Locally: Network at meetup groups (check out meetup.com), chamber meetings, and business groups. You don’t necessarily want to have your competition posting on your blog, but maybe have another professional post on your blog. (For example, if you’re a dentist, reach out to an orthodontist who can post some valuable content.) Network Online: LinkedIn is a great place to start networking online with other professionals. Reach out to them and see if they’re interested in writing up a post that you can publish on your website. Join Online Communities: Google Plus has a lot of different communities that you can join to find opportunities to guest blog and to find guest bloggers for your own site. It might take a bit of digging, but these communities can be extremely helpful in finding others who can write content that is relevant to your work. Search Around: Do a few google searches for websites that are looking for guest bloggers in your industry. A few example searches would be “website that accepts guest blogs” or “dentists that accept guest blogs”, something along those lines. Sites That Accept Guest Bloggers: Check out WebMD or some other websites that have articles written by other people. See if you can get in contact with some of those writers and try and establish a relationship that leads to guest blogging. The goal is to build your brand and establish yourself as an authority. Networking locally and online are great ways to establish your online presence and guest blogging is a great way to generate traffic to your site and have your visitors find valuable information. Websites mentioned: MeetUp.com WebMD

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

Google Ads for Dentists: Maximizing ROI with Strategic Digital Advertising

In an increasingly competitive dental marketplace, Google Ads offers practices a powerful tool to reach potential patients precisely when they're searching for services. This comprehensive guide examines effective dental Google Ads strategies specifically designed for dental practices looking to increase patient acquisition and practice growth.   What You'll Learn:

• Ad Strategy Fundamentals: Essential components of high-performing dental Google Ads campaigns
• Targeting Techniques: Methods to reach ideal potential patients in your service area
• Budget Optimization: Approaches to maximize ROI across different ad platforms
• Conversion Enhancement: Strategies to turn clicks into actual patient appointments

  Key Segments:

• Strategic Keyword Selection: The most effective dental Google Ads focus on specific services rather than general terms like "family dentistry" or "cosmetic dentist." Targeted searches such as "dental implant cost" or "teeth whitening" in specific locations deliver better results because they reach prospects with clear intent and specific needs.
• Technical Implementation Elements: Behind-the-scenes elements significantly impact ad performance, including utilizing ad extensions to display phone numbers and location information, employing "phrase match" or "exact match" keyword types to avoid irrelevant traffic, and linking ads to specific service pages rather than generic homepages.
• Landing Page Integration: Sending Google Ads traffic to generic homepages rather than dedicated landing pages is a common mistake that reduces conversion rates. Purpose-built landing pages for specific services with clear calls-to-action significantly improve conversion rates by maintaining message consistency from ad to conversion.
• Google Business Profile Integration: Practices running Google Ads campaigns benefit from properly set up Google Business Profiles, which enable enhanced visibility in map/local results and allow for location extensions that help ads stand out. An active Google Business Profile is also required for dental practices wishing to implement Local Service Ads.

  Conclusion: Implementing a strategic Google Ads campaign requires attention to detail across multiple elements, from keyword selection to landing page design. By focusing on specific services, optimizing technical elements, creating dedicated landing pages, and integrating with Google Business Profile, dental practices can significantly improve their digital advertising ROI and consistently attract qualified new patients.

What was discussed?

Quote of the Day: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Carl Bard

Quick SEO Wins To Make Your Website More Visible

Submit Your Site: Submit your site to Google Search Console (previously Google Webmasters). This tool will tell you how often you show up in search results, the searches you’re showing up for, how readable your website is, what they think your website is about, and will let you know if you have any broken links. Go to google.com/webmasters, verify your website, follow the steps and you’re good to go! Fix Your Broken Links: Review the links on your website and make sure that they’re all active and current. You want to make sure your website is providing the best user experience and getting rid of broken links is definitely part of that. Identify Your Keywords: Define your business and identify the searches (keywords) you want to show up for. For example, if you’re a rehab center in Nevada, you’ll probably want to show up for “Nevada Rehab Center” or “Drug rehab Nevada”. Some tools you can use to identify keywords are: Keyword.io or login to google.com/adwords and use their keyword planner. Optimize Your Title Tags: Title tags are found when you hover your cursor over the top of your browser and they are one of the most important things in SEO as they tell Google what your pages are about. Make sure you don’t have duplicate title tags and make sure you don’t have any missing title tags. Each page should have its own title tag. (An example title tag would be “Breast Implants in LA” for a Cosmetic Surgeon specializing in Breast Implants in Los Angeles.) Write Unique Meta Descriptions: A meta description is the description that is found underneath the headings whenever you make a search on Google. You want to incorporate your keywords into your meta descriptions in an appropriate and natural manner. Make sure that your meta descriptions are compelling, unique, and appropriate for each page. Create a Sitemap: If you’re using Wordpress, you can install a plugin that will create your sitemap for you. Your sitemap will tell Google the layout of your website by letting it know where everything is located. Create Valuable Content: If you have a page that has less than 300 words of content and it’s not doing so well in the rankings, go ahead and add some more content to that page. A general rule of thumb is to have about 600-1,000 words of valuable and useful content for your site visitors. Tools Discussed: Keyword.io – Keyword Finder Screaming Frog – Runs a report that lets you see what your current title tags are.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu

How You Can Use Visual Content Effectively to Market Your Practice

Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style. Personalize Your Content: Create custom ads based on the pages that your visitors are checking out. This can be useful in targeting specific clients, especially on Facebook. For example, if a visitor checks out a Dental Implants page on your site, Facebook can generate a targeted ad that reminds them about Dental Implants at your practice. Make sure to utilize this feature! Make it Interesting: Make your visual content interesting and memorable. Associating great content with your site is a great way to establish authority and trust. Be Helpful: Provide a solution to a problem that your potential audience has. Try creating some infographics or visual content that addresses problems or issues that your audience has interest in. Show That You’re Human: Let your audience know that you aren’t just a business and that you have a vested interest in the well-being of your clients. People tend to appreciate transparency and honesty, especially in healthcare professionals. Let some of your personality come through your website so that visitors have a better idea of who you are and what your business is about. End Results: Show your visitors what type of work you can do. Some clients want to know exactly what they’d look like after pursuing a specific option or they might be curious about what kind of options are available. Show off some before and after photos that helps clients to get excited about and understand what options available. Tell A Story: Let them see previous success stories that help them to imagine what their own success story would look like by using your services. Make sure the story highlights the benefits of your work.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes

What was discussed?

Quote of the Day: “The real opportunity for success lies within the person and not in the job.” - Zig Ziglar Some common SEO terms that you should know: Blog: Place on your website where you can regularly publish content. The post should be visible, should include information that your visitors would find helpful, and should usually include images and possibly videos. Conversion: When someone accomplishes a goal that you have set on your website. For example, if you have a form on your site that you’d like people to fill out and a visitor comes to the website and fills out the form. Domain: Where people go to find your website. Example: www.yourwebsite.com The Fold: The part of your website where the page gets cut off. Content is above or below “The Fold”.   Title Tag: The description of the page that you see when you hover your mouse over the tab of the browser. This lets the search engines know what’s on the page. On-Page SEO: The coding of the website that lets the search engines know what the site is about (the location of your company, services provided, etc.). Off-Page SEO: Your presence off of your website and around the web. How well can the search engines find you on other websites? Are the other websites linking to yours? Backlink: A clickable link from one site to another. These are used in search engines to determine how relevant you are. Keyword: A term that you’d like to show up for in the search results. For example, if you are a dentist serving the Salt Lake City area, a keyword you’d like to show up for is “Salt Lake City dentist”. Long Tail Keyword: A keyword that is longer and more specific. Using the Salt Lake City dentist example, a long-tail keyword would be “Salt Lake City dentist that offers teeth whitening”. These tend to drive more traffic as a whole. No-Follow Link: A backlink that is from one website to another that doesn’t provide any authority. This is when one website that has an established and respected online presence links to a site that is without that level of authority and they do not wish to vouch for the validity of that website. Do-Follow Link: A backlink that is from one website to another that does provide authority. This is when a website with authority and an established online presence links to another website and does want to vouch for the validity of that website. SERP: This stands for Search Engine Ranking Page. This is the page that you are shown after searching for a keyword, it usually has around 10-15 results on it. Sitemap: A map of your site. This is placed on a specific page of your website, let the search engines know the layout of your site. Once they know the layout of your site, they can better index those pages and determine what your website is about. These terms are useful to know regardless of whether you’re doing your own SEO or not. They will help you to better understand what your marketing company is talking about in terms of SEO.

Connect With Us:

·Follow us on Twitter: @titanwebagency

·And on Facebook: Titan Web Agency Facebook Page

·Subscribe in iTunes