The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
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Today we’re also going deep into the woo – something we’ve never touched on before in this podcast. I sat down with Rachael Weaver, a Human Design and Messaging Coach, to explore how understanding your Human Design chart can help you run your UGC business in a way that feels aligned, energizing, and wildly effective. We’re talking: ✨ Less burnout ✨ More flow ✨ And yes, more money
Even if you’ve never heard of Human Design before (I was a total noob too!), this episode will leave you curious, inspired, and maybe even ready to experiment with how you show up in your biz.
🌀 Want to follow along with your own Human Design chart? Grab it free before you listen at myhumandesign.com – you’ll just need your birth date, time, and location.
Want to book more UGC gigs and get amazing results for your clients? The secret isn’t fancy equipment or perfect editing—it’s in AUTHENTICITY.
In this episode, I sit down with my best friend Kristy Hocking—an actress, presenter, and yoga teacher (who also introduced me to UGC!)—to talk about how to harness your creativity, camera confidence and create authentic and natural content that truly converts.
With nearly 20 years in acting and presenting and 7 years of teaching yoga, Kristy has a deep understanding of human connection and self-expression—two things that are key to successful UGC.
We dive into:
🎭 The acting techniques that make your content feel natural & engaging 🧘♀️ Yogic techniques for calling in creativity and confidence
📸 Why “polished” doesn’t always mean “effective” (and what actually sells brands on your content) 💡 Simple ways to tap into your true personality & show up effortlessly on camera
If you’ve ever felt like your UGC wasn’t getting the results you wanted or you struggle to make brands take notice, this episode is a must-listen!
Are you feeling stretched thin between admin tasks and actually creating content? Wondering how to really get time back in your UGC biz without burning out? This episode is all about time freedom—how to work smarter, not harder, and make more money without sacrificing your sanity (or those baby cuddles 🤍).
I’m sharing the practical steps I’ve implemented to reduce time spent on the non-money-making tasks in my business and spend more time doing what actually brings in the cash: creating UGC content. 💸✨
In this inspiring episode of That UGC Mum, I sit down with Mel Krazilovski, a 40+ mum who has faced the challenges of living with a chronic illness while striving to provide for her family. Mel shares her journey from being a burnt-out influencer to discovering User-Generated Content (UGC)—a career that not only reignited her passion but also gave her the flexibility to work from home and sustain her family life.
If you’ve ever felt like your circumstances are holding you back, Mel’s story will empower you to see the possibilities in adversity and remind you that success is attainable, no matter the obstacles.
What You’ll Learn in This Episode:
Mel’s Background: How her career as an influencer left her feeling overwhelmed and exhausted.
The Turning Point: What led Mel to explore UGC and why it was the perfect fit for her lifestyle.
Working Through Challenges: Practical tips for balancing a business while managing a chronic illness and family life.
Success on Your Terms: Mel’s advice for building a business that aligns with your values, goals, and health needs.
Why UGC Works for Mums: How UGC offers the flexibility, creativity, and income potential that many mums are seeking.
Key Takeaways:
The power of pivoting your career when your current path no longer serves you.
How UGC provides an inclusive opportunity for people with varying abilities and circumstances.
The importance of building systems and routines that prioritize health and family while growing a business.
Inspiring words of encouragement for anyone starting their UGC journey.
Links and Resources Mentioned:
Follow Mel Krazilovski on Instagram: @noosa_mum / @sociallyflourishugc
This week, we’re embracing the blissful lull between Christmas and New Year—those magical days where the to-do list vanishes, and it’s all about family, leftovers, and fun. I share a surprising realization about balance and reflect on the whirlwind year that was 2024. From the highs to the hiccups, the lessons learned, and my big goals for 2025, this episode is packed with insights for UGC mums navigating business, family, and life.
Plus, I spill some tea about a VA experience gone wrong and talk about how I’m tackling burnout and mum guilt in the year ahead.
What You’ll Hear in This Episode:
Why this time of year inspired a powerful moment of reflection.
Highlights of 2024:
Securing my first retainer client and transitioning from agency work.
Launching freebies to build my UGC community.
The birth of this podcast and what it’s meant to me.
Welcoming my baby girl Coralie and the flexibility UGC has given me.
Hiccups of the year:
Content flops and learning to manage client expectations.
Two bouts of burnout and what they taught me about planning.
A disastrous VA hire and how it reshaped my approach to outsourcing.
Valuable lessons:
The power of personal branding and relatable content.
Balancing work and motherhood without burning out.
My favorite purchases of 2024—from business tools to self-care splurges.
Goals for 2025:
Streamlining my business with better systems and hiring a VA.
Growing my personal brand and social media presence.
Launching a new digital product to serve my community.
As we wrap up the year and get ready to celebrate the holidays, I’m diving headfirst into some of the hottest takes about where UGC is heading in 2025. From claims that UGC is dying to concerns about AI and market saturation, we’re unpacking it all with real talk, actionable advice, and plenty of optimism.
This episode is a must-listen for anyone in the UGC space, whether you’re a seasoned creator or just starting out. Let’s talk about how to stay ahead of the game, adapt to industry shifts, and prepare to absolutely thrive in the ever-changing world of UGC.
What You’ll Learn in This Episode:
Why UGC isn’t dying—and why 2025 will be a huge year for creators.
The importance of adaptability and innovation in a rapidly evolving industry.
How AI can enhance your UGC business (and why it’s not replacing creators).
What Employee-Generated Content (EGC) is—and how UGC creators can capitalize on this trend.
The types of content and industries that will thrive in 2025.
Actionable steps to improve your personal brand, engage your audience, and secure high-value collaborations.
Action Steps for Listeners:
Audit and Innovate Your Content: Experiment with your personal branding content to find what drives engagement and use that as your guide for UGC projects.
Leverage AI: Use tools like ChatGPT to streamline your processes, from creating pitch emails to brainstorming scripts.
Build Your Community: Join UGC groups on Instagram or Facebook and consider paid communities like Hive Hub Collective for support and insights.
Position Yourself for 2025 Trends: Focus on thriving industries like SaaS, finance, and big corporate brands, while staying innovative with your content.
Building a UGC Empire While Juggling a 9-5 & 3 Kids With Lia Weightman
In this episode, I sit down with the inspiring Lia Weightman, also known as @lia.creations.ugc on Instagram, to discuss her journey into UGC. Lia shares her story of juggling motherhood, her side hustle, and a part-time admin job while building her UGC empire. We dive into her first gig, the lessons she’s learned along the way, and how she's grown as both a creator and a person. Lia also shares exciting details about the upcoming UGC Wellness Retreat in February, which is not to be missed!
Plus, I reflect on my own burnout recovery, the importance of consistency, and why building a personal brand is the key to UGC success.
What You’ll Learn in This Episode:
Lia’s journey from digital marketing to UGC and her first paid gig.
Why self-growth and thick skin are essential in the UGC world.
How Lia balances UGC with a full-time job and family life.
The value of contracts and how to protect yourself as a creator.
The power of community and collaboration in the UGC space.
Details on Lia’s UGC Wellness Retreat and why you need to attend.
Tips for breaking through imposter syndrome and taking bold risks.
Key Quotes:
"Your journey is your own. Comparing yourself to others will only cause heartbreak."
"The raw, authentic content is what people relate to and buy from."
Action Points:
Harness your UGC community: Reach out to creators you admire and start building meaningful connections.
Shoot your shot: Pitch to a dream brand you’ve been hesitant to approach. You never know what might happen!
Secure your spot: Join Lia’s UGC Wellness Retreat in February to connect, create, and unwind with like-minded creators.
Resources & Links Mentioned:
5 Things to Do Now to Set Yourself Up for UGC Success in 2025
What the actual?! It’s December already, and while the cicadas are chirping and renovations are underway, it’s the perfect time to talk about how to set yourself up for an incredible 2025 in your UGC business. Whether you’ve had a cracker of a year or are ready for a fresh start, this episode is packed with actionable tips to help you smash your goals and nurture your nervous system at the same time.
I’m breaking down five key things you can do during this quieter period to lay the foundation for success next year—without burning out. Let’s get into it, ladies!
🌟 What You’ll Learn in This Episode:
How to set goals that stretch you and spark motivation.
Why a business spring clean is essential (and how to tackle it).
The importance of mapping out peak UGC periods.
Automations that will save you time and mental energy.
A content structure for 2025 that you’ll actually stick to.
📝 Episode Breakdown:
1. Set Your Goals
Think big and delulu! Research shows dreaming big gets results.
Examples of my goals for 2025:
10k followers on IG
Viral content for a client
Retainer clients
Work with a big brand
Keep posting 5x a week consistently
End the year on $80k (or more!)
2. Spring Clean Your Business
Organize your books: income, expenses, and business costs.
Refresh your portfolio, pricing, and packages.
Audit your content and pitch emails—what worked, and what didn’t?
Update your Instagram bio to reflect who you are now.
3. Map Out Your Year
Your Legal/ Contract UGC Questions Answered by Aussie Lawyer and Content Creator, Ange McDonald
Today’s episode is a must-listen for UGC creators who want to ensure their business is legally compliant. I’ve tracked down the brilliant Ange McDonald—lawyer, content creator, brand ambassador, podcast host, and YouTuber—to answer all your burning legal questions. Ange brings her expertise as both a legal professional and a fellow creator to help you navigate the unique challenges of running a UGC business.
🌟 What You’ll Learn in This Episode:
Essential legal considerations for UGC creators.
How to protect yourself and your business when working with brands.
Why having a solid contract is non-negotiable.
Tips for staying compliant with Australian laws specific to creators.
🛠️ Tools & Resources Mentioned:
UGC Contract Template for Creators: Ange has crafted a tailored contract to suit the needs of UGC creators. Podcast listeners get an exclusive 10% off! ➡️ Visit thatugcmum.com.au/contracts ➡️ Use code THATUGCMUM at checkout.
Free UGC Contract Checklist: Get started with Ange’s free checklist to ensure your contracts cover all the essentials. ➡️ Download it here: stan.store/startupandrunning
👩💼 About Ange McDonald: Ange McDonald is a lawyer-turned-creator with a thriving career as a brand ambassador, podcaster, and YouTuber. As a member of The Hive Hub Collective, a community for Millennial and Gen X women in online business, Ange has firsthand experience in both legal matters and content creation, making her advice incredibly relatable and practical.
📌 Key Takeaways:
The importance of understanding your rights and obligations as a UGC creator.
Dom Acciarito Shares Secrets Behind Building her 6 Figure UGC Biz
🌟 Episode Summary: What a woman, guys. In this episode, I’m joined by the powerhouse Dom Acciarito, who earned a jaw-dropping $60K in just the last two months of the year—all while mumming hard and launching the first-ever UGC awards for our industry. Truly incredible!
Dom shares her strategies for achieving massive success, balancing family life, and still finding time to innovate in the UGC space. She’s proof of what’s possible in this business, and her story will leave you inspired and motivated to set big, bold goals for yourself in the coming year.
💬 What You’ll Learn in This Episode:
Dom’s secrets to earning $60K in two months while managing life as a mum.
The process of creating the first UGC awards and what it means for the industry.
How to structure your year around peak work periods and downtime.
The importance of setting "delulu" (big, audacious) goals and breaking them into actionable steps.
Why planning around seasonal sales and key calendar dates can skyrocket your income potential.
📝 Action Points for This Week:
1️⃣ Plan Your Year:
Block out dates for downtime where you’ll prioritize family, self-care, and relaxation.
Highlight "power periods" in the calendar (e.g., mid-year sales, Black Friday, end-of-year holidays) and set financial goals for those times.
2️⃣ Set “Delulu” Goals:
Think big! Write down an income goal for key months. For example, I’m personally aiming for $15K in October next year—what’s your stretch goal?
3️⃣ Prep for Key Campaign Dates:
Note special occasions like Mother’s Day, Father’s Day, and Christmas and plan to pitch brands a few weeks ahead with creative campaign ideas.
📌 Resources Mentioned:
Pump your personal brand and take the hassle out of posting to all the different apps.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Be Part of the Conversation: If this episode inspired you, let me know! Share your thoughts and takeaways on Instagram or TikTok and tag me @that.ugc.mum. Don’t forget to subscribe, rate, and leave a review so more mums can find their path to UGC success.
Next Week on That UGC Mum I’ll be chatting with a brand strategist who’ll teach us how to position ourselves for premium UGC gigs. Don’t miss it!
Loved this Episode? If this episode resonated with you, please share it with a fellow UGC mum and leave a review! Your support means the world and helps this podcast reach more women building sustainable UGC businesses.
Next Week: We’re kicking off 2025 with a deep dive into building better boundaries in your UGC business and home life. Tune in for actionable tips to make this your most balanced year yet!
Join the Conversation: Share where you’re listening from! Tag @that.ugc.mum in your Instagram stories and let me know what resonated with you most from this episode.
Next Week: Don’t miss next Monday’s solo episode, where I’ll explore where UGC is heading in 2025 and how you can stay ahead of the curve.
How Ange balances her roles as a lawyer, creator, and mum.
Practical tips for negotiating with brands and safeguarding your creative work.
✨ Episode Highlights:
[00:03:15] Ange’s journey from law to content creation.
[00:12:45] Common legal mistakes creators make and how to avoid them.
[00:23:30] The power of a well-drafted contract.
💬 Join the Conversation: We’d love to hear your thoughts and experiences! Share your takeaways from this episode on Instagram or TikTok, and don’t forget to tag @ThatUGCMum.
📢 Don’t Forget: Subscribe, rate, and review the podcast so more UGC creators can find and benefit from our episodes. Thank you for being part of the That UGC Mum Podcast community! 💖
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