That UGC Mum – Details, episodes & analysis

Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels?

I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now.

You’ll walk away with 10 potent mindset shifts to help you get out of your own way and step fully into your next-level UGC Creator

🧠 Mic Drop Moment:

"You’re not owed anything—but you’re worthy of everything. Self-belief is your birthright, not a bonus."

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Access That UGC Mum Starter Kit Secret Podcast Free!

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This week, I sit down with Sarina Coventry—a women's health nutritionist and EFT (Emotional Freedom Technique) practitioner—to reveal how we can sync with our cycles, regulate our nervous system, reduce stress, and harness our body's natural rhythms to thrive as both mums and entrepreneurs.

If you’ve ever felt burnt out, overwhelmed, or like you're constantly pushing against your body instead of working with it—this episode is going to change the game for you! 💖

💡 We dive into:
✔️ How your menstrual cycle influences your energy, creativity & business success
✔️ The surprising link between hormones, stress & mum guilt (and how to fix it!)
✔️ How EFT can help regulate your nervous system, reduce overwhelm & prevent burnout
✔️ Natural ways to balance your hormones—even on the busiest days
✔️ Practical tips to juggle motherhood, business & self-care—without exhaustion

If you’re ready to feel more aligned, calm, and in control while building your dream business and raising a family, this episode is packed with powerful insights to help you do just that. ✨

👩‍💻 Find Sarina & Learn More:
🌿 Website: sarinacoventry.com
📲 Instagram: @sarinacoventry_

🎧 Tune in now & let’s chat! Tag me on IG (@that.ugc.mum) with your biggest takeaway!

✨ Love the episode? Don’t forget to hit subscribe & leave a ⭐⭐⭐⭐⭐ review—it helps so much! 💖

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

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Ever feel like you have to show up every day on socials, chase trends, and post non-stop just to make it in UGC? 🐹 What if I told you there’s another way?

In this episode of That UGC Mum Podcast, I’m chatting with Kellie Bright (@kellie.bright_), an Aussie mum, full-time worker, and UGC creator who has completely unsubscribed from the content creation hamster wheel. Instead of grinding for inbounds, Kellie has built a UGC career on her terms—working with brands she actually wants to work with, without the pressure to constantly market herself.

And today, she’s sharing all her secrets! If you’re feeling overwhelmed by all the “rules” of UGC, this episode is your permission slip to do things differently. ✨

Who This Episode Is For:
🌟 Mums (or anyone!) trying to balance UGC with work, kids, or life in general.
🌟 Creators feeling exhausted by the pressure to constantly post just to stay relevant.
🌟 Anyone who wants to be choosy with the brands they work with (without missing out on paid opportunities).

What You’ll Learn:
💡 How Kellie balances UGC, a full-time job, and raising pre-schoolers—without burning out.
💡 Why she ditched the "post every day" strategy (and what she does instead).
💡 Her secret to securing UGC jobs without constantly marketing herself.
💡 How she handpicks brands that align with her values and lifestyle.

Why You’ll Love This Episode:
Kellie is proof that you don’t have to run yourself into the ground to be successful in UGC. Whether you’re just starting out or looking for a way to make UGC fit your life (not the other way around), this episode will inspire you to take control and create your own path. 🚀

Don’t Miss This:
🔥 Kellie’s unconventional approach to landing brand deals.
🔥 The biggest UGC myths that are holding you back.
🔥 How to attract opportunities instead of constantly chasing them.

Resources mentioned:

Hive Hub Colective (use my code XANTHE1063 for discounts on any of their programs!)

Creator Flow

Kitesite

Socially Sands

Join the Conversation:
Are you juggling UGC with work, kids, or life? Let’s chat! Drop your thoughts or questions in the comments or DM me on Instagram at @that.ugc.mum

Subscribe & Review:
Loving the show? Subscribe and leave a review—it helps more amazing creators find That UGC Mum Podcast! 💕

Follow Us:
📱 Kellie Bright: @kellie.bright_
📱 Your Host: @that.ugc.mum
🌐 Website: https://stan.store/thatugcmum

Thanks for tuning in—here’s to doing UG

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

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UGC Contract Templates

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In today’s episode, I’m pulling back the curtain on what it’s really like to be a Pay-at-Home Mum. This has been a dream of mine for as long as I can remember, and while I’ve worked so hard to make it happen, the reality hasn’t always matched the picture-perfect image we see on social media.

If you’re tired of the smoke and mirrors or you’re curious about what it takes to work from home while raising kids, this episode is for you. I’m here to share my personal journey, the hurdles I’ve faced, and the strategies I’ve used to find success.

Who This Episode Is For:
🌟 Stay-at-Home Mums: Whether you’re already juggling kids and a side hustle or you’re dreaming of earning an income while staying home, you’ll find inspiration and tips here.

🌟 Mums Who Want to Start Something New: If you’ve been wanting to create an income stream that lets you treat your family to the little extras without sacrificing time together, I’ve got ideas to help you start.

🌟 Working Mums Looking for Freedom: If you’re feeling stuck in the 9-to-5 grind and want to spend more time with your family, this episode offers a fresh perspective on creating flexibility.

What You’ll Hear:
✨ My personal journey to becoming a Pay-at-Home Mum, including how UGC (User-Generated Content) played a key role.
✨ The unexpected challenges I faced along the way—and why it wasn’t exactly how I imagined.
✨ Practical strategies for overcoming obstacles, staying focused, and making it all work (yes, even with kids in tow!).

Why You’ll Love This Episode:
You’ll feel seen, validated, and encouraged—because this path isn’t always easy, but it is possible. Whether you’re just starting out or looking for fresh ideas to level up, this episode is full of actionable insights and real talk about life as a Pay-at-Home Mum.

Don’t Miss This:
💡 Tips for breaking into UGC and finding opportunities that align with your lifestyle.
💡 The mindset shifts that helped me stay grounded while building my dream life.
💡 A reminder that what you see on social media isn’t always the full story—and how to build your own version of success.

Join the Conversation:
I’d love to hear your thoughts and experiences! Share your journey or questions about being a Pay-at-Home Mum by sending me a message on [Insert Social Media Handle or Email].

Subscribe & Review:
If you enjoyed this episode, please subscribe and leave a review! It helps other mums just like you find this show and start their journey toward more freedom and family time.

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

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UGC Contract Templates

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Welcome back, UGC fam! 👋 Today, I’m diving into a topic close to my heart: What it’s really like being a 35+ UGC creator.

This episode is all about the challenges, the unexpected benefits, and how to carve out your space as a creator when you’re not in your 20s or even early 30s anymore. As a 38-year-old UGC creator, I’ve been navigating this unique space—juggling shifts in my body, identity, and the industry itself. If you’ve ever felt like you’re in “UGC limbo land,” this one’s for you. Let’s chat. 💬✨

🔑 What You’ll Learn in This Episode

1️⃣ My Journey: Starting at 35 to Thriving at 38

• When I started out at 35, I was all-in on skincare content and, yes, even shooting in my undies! 🩲 Now, at 38, things are different.
• Two kids later, I’m feeling more grounded but noticing changes in how I look and feel on camera—and learning to work with those changes.
• Feeling less "aspirational" as a creator in this mid-30s to late-30s bracket can be tricky, especially when many brands are targeting either younger creators or the 40+ market.

✨ Truth Bomb: If you’ve ever felt like you don’t know where you fit, you’re not alone. Let’s figure it out together.

2️⃣ The Challenges of Being 35+ in UGC

• Physical & Emotional Shifts: Feeling different in your skin isn’t about confidence—it’s about adapting to change.
• Industry Demands: Brands often target 40+ creators but less so the 35+ group, leaving this age range feeling like a weird in-between space.
• Representation Matters: Seeing amazing 35+ creators like Christina Suarez, Mel, and Tracy carving their niches inspires me to keep going!

3️⃣ The Benefits of Being a 35+ Creator 💪

It’s not all challenges! There are some serious perks to this stage of life as a UGC creator:

• Less Competition: There are fewer 35+ creators, which means less saturation and more room for YOU to stand out.
• A Receptive Audience: Your target demographic is engaged, loyal, and ready to buy from someone who feels relatable.
• Life Experience: Decades of business knowledge and life experience make you a stronger negotiator and strategist.

✨ Pro Tip: Use these advantages to position yourself as an expert in your niche.

4️⃣ How to Harness Your Power as a 35+ Creator 🚀

Here are a few actionable ways to thrive in this space:

• Simplify Your Editing Style: Avoid overly curated looks, crazy transitions, or super-short clips. Less is more.
• Show Your Flaws: People connect with authenticity, not perfection. Let your personality and realness shine.
• Highlight Your Age: Put it front and center in your bio, portfolio, or pitch email subject line to attract brands looking for creators in your demographic.
• Find Your Community: Join groups like Hive

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

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UGC Contract Templates

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Hey, UGC fam! 👋

Are you feeling stretched thin between admin tasks and actually creating content? Wondering how to really get time back in your UGC biz without burning out? This episode is all about time freedom—how to work smarter, not harder, and make more money without sacrificing your sanity (or those baby cuddles 🤍).

I’m sharing the practical steps I’ve implemented to reduce time spent on the non-money-making tasks in my business and spend more time doing what actually brings in the cash: creating UGC content.  💸✨

Links mentioned:

• Eugene, your free GPT agent
• KiteSite beta testing program
• Repurpose your content
• Automate your emails with Hostinger
• Automate your emails with Flodesk

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

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In this inspiring episode of That UGC Mum, I sit down with Mel Krazilovski, a 40+ mum who has faced the challenges of living with a chronic illness while striving to provide for her family. Mel shares her journey from being a burnt-out influencer to discovering User-Generated Content (UGC)—a career that not only reignited her passion but also gave her the flexibility to work from home and sustain her family life.

If you’ve ever felt like your circumstances are holding you back, Mel’s story will empower you to see the possibilities in adversity and remind you that success is attainable, no matter the obstacles.

What You’ll Learn in This Episode:

1. Mel’s Background: How her career as an influencer left her feeling overwhelmed and exhausted.
2. The Turning Point: What led Mel to explore UGC and why it was the perfect fit for her lifestyle.
3. Working Through Challenges: Practical tips for balancing a business while managing a chronic illness and family life.
4. Success on Your Terms: Mel’s advice for building a business that aligns with your values, goals, and health needs.
5. Why UGC Works for Mums: How UGC offers the flexibility, creativity, and income potential that many mums are seeking.

Key Takeaways:

• The power of pivoting your career when your current path no longer serves you.
• How UGC provides an inclusive opportunity for people with varying abilities and circumstances.
• The importance of building systems and routines that prioritize health and family while growing a business.
• Inspiring words of encouragement for anyone starting their UGC journey.

Links and Resources Mentioned:

• Follow Mel Krazilovski on Instagram: @noosa_mum / @sociallyflourishugc
• Get Startup & Running Contracts: thatugcmum.com.au/contracts

Connect with Me:

• Instagram: @that.ugc.mum
• TikTok: @that.ugc.mum

Be Part of the Conversation:
If this episode inspired you, let me know! Share your thoughts and takeaways on Instagram or TikTok and tag me @that.ugc.mum. Don’t forget to subscribe, rate, and leave a review so more mums can find their path to UGC success.

Next Week on That UGC Mum
I’ll be chatting with a brand strategist who’ll teach us how to position ourselves for premium UGC gigs. Don’t miss it!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Send us a text

This week, we’re embracing the blissful lull between Christmas and New Year—those magical days where the to-do list vanishes, and it’s all about family, leftovers, and fun. I share a surprising realization about balance and reflect on the whirlwind year that was 2024. From the highs to the hiccups, the lessons learned, and my big goals for 2025, this episode is packed with insights for UGC mums navigating business, family, and life.

Plus, I spill some tea about a VA experience gone wrong and talk about how I’m tackling burnout and mum guilt in the year ahead.

What You’ll Hear in This Episode:

• Why this time of year inspired a powerful moment of reflection.
• Highlights of 2024:
  • Securing my first retainer client and transitioning from agency work.
  • Launching freebies to build my UGC community.
  • The birth of this podcast and what it’s meant to me.
  • Welcoming my baby girl Coralie and the flexibility UGC has given me.
• Hiccups of the year:
  • Content flops and learning to manage client expectations.
  • Two bouts of burnout and what they taught me about planning.
  • A disastrous VA hire and how it reshaped my approach to outsourcing.
• Valuable lessons:
  • The power of personal branding and relatable content.
  • Balancing work and motherhood without burning out.
• My favorite purchases of 2024—from business tools to self-care splurges.
• Goals for 2025:
  • Streamlining my business with better systems and hiring a VA.
  • Growing my personal brand and social media presence.
  • Launching a new digital product to serve my community.
  • Prioritizing self-care and family time.

Get Repurpose.io: www.thatugcmum.com.au/repurpose

Connect with Me:

• Follow me on Instagram: @that.ugc.mum
• Check out my freebies: UGC Resources for Mums

Loved this Episode?
If this episode resonated with you, please share it with a fellow UGC mum and leave a review! Your support means the world and helps this podcast reach more women building sustainable UGC businesses.

Next Week:
We’re kicking off 2025 with a deep dive into building better boundaries in your UGC business and home life. Tune in for actionable tips to make this your most balanced year yet!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Send us a text

Become a Beta Tester for KiteSite!

As we wrap up the year and get ready to celebrate the holidays, I’m diving headfirst into some of the hottest takes about where UGC is heading in 2025. From claims that UGC is dying to concerns about AI and market saturation, we’re unpacking it all with real talk, actionable advice, and plenty of optimism.

This episode is a must-listen for anyone in the UGC space, whether you’re a seasoned creator or just starting out. Let’s talk about how to stay ahead of the game, adapt to industry shifts, and prepare to absolutely thrive in the ever-changing world of UGC.

What You’ll Learn in This Episode:

1. Why UGC isn’t dying—and why 2025 will be a huge year for creators.
2. The importance of adaptability and innovation in a rapidly evolving industry.
3. How AI can enhance your UGC business (and why it’s not replacing creators).
4. What Employee-Generated Content (EGC) is—and how UGC creators can capitalize on this trend.
5. The types of content and industries that will thrive in 2025.
6. Actionable steps to improve your personal brand, engage your audience, and secure high-value collaborations.

Action Steps for Listeners:

1. Audit and Innovate Your Content: Experiment with your personal branding content to find what drives engagement and use that as your guide for UGC projects.
2. Leverage AI: Use tools like ChatGPT to streamline your processes, from creating pitch emails to brainstorming scripts.
3. Build Your Community: Join UGC groups on Instagram or Facebook and consider paid communities like Hive Hub Collective for support and insights.
4. Position Yourself for 2025 Trends: Focus on thriving industries like SaaS, finance, and big corporate brands, while staying innovative with your content.
5. Diversify Your Services: Offer EGC options or explore digital product creation to supplement your UGC income.

Resources and Links Mentioned:

• Join Hive Hub Collective: For creators over 35 looking to grow their UGC and diversify their income. Use code XANTHE1063 for 10% off!
• KiteSite Beta Sign-Up: Streamline your UGC business with this all-in-one platform for bookings, invoicing, and portfolio management. Sign up here!
• Free UGC Assistant Bot: Get help writing pitches, scripts, and more—tailored to your unique voice. Grab it on Stan Store.

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista