That Photography Girl – Details, episodes & analysis

Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨

In today’s episode, I’m joined by the incredible Alyssa Lizarraga, a photographer who has mastered the art of networking and creating authentic connections that lead to high-end bookings. If you’ve ever wondered how to break into the luxury market, this conversation is packed with gold nuggets you can put into action right away.

Here’s what we dive into:

• How Alyssa worked her way into the luxury space (and what photographers often overlook).

• The role networking plays in building real relationships with planners, vendors, and clients.

• What high-end planners and clients are actually looking for when hiring photographers.

• Tangible ways to show up and be remembered in luxury circles.

• Alyssa’s best tips for cultivating long-term, referral-driven connections.

Whether you’re dreaming of booking $8k+ weddings or simply want to elevate the level of clients you attract, this episode will give you the roadmap!!

📸 Resources + Connections:

🫶 Grab my exact Redirect Showit Template ⁠⁠HERE⁠⁠

🌞 Showit website templates ⁠⁠HERE⁠⁠

🧡 APPLY for Business Coaching with me ⁠⁠HERE⁠⁠

🎉 AFTERSHOOT Retouching FREE through September

⁠⁠https://aftershoot.com/retouching/?ref=racheltraxler⁠

👉 Rachel's Instagram: ⁠@racheltraxler⁠

👉 Alyssa's Instagram: ⁠⁠@alyssalizarragaphoto

👉 Free resources + coaching: ⁠racheltraxler.com⁠

In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions

You’ll learn:
✨ The marketing approach I take

✨ How I structure my offers to encourage quick bookings (and upsells!)

✨ The key mistakes that keep photographers from selling out

✨ Simple shifts that make your minis more profitable and less stressful

And because mini sessions can get a little wild without clear boundaries, I’m also sharing my favorite tool that keeps it all smooth and professional - The Legal Paige’s Mini Session Contract. It covers everything from late clients, non-refundable fees, venue restrictions, no-shows, and even upselling extra images. Basically, it’s the secret to protecting your business while you focus on serving your clients.

Whether you’re gearing up for fall family minis, holiday sessions, or spring blooms, this episode will give you the confidence and clarity to launch, fill, and protect your sessions with ease and confidence!!

Mini-Session contract:

https://thelegalpaige.com/?aff=447

code: RACHELTR10

Create predictable inquiries:

https://racheltraxler.com/predictable-inquiries-freebie

Photography Business Coaching:

https://racheltraxler.com/passiontoprofit

we’re kicking off the "If I Were You..." series — your go-to for real, honest advice from someone who’s been in your shoes.

Today, I’m diving into what I would personally do if:

• I wasn’t getting any photography inquiries

• I felt invisible online even though I was showing up

If you’re a wedding photographer or creative entrepreneur feeling stuck in a slow season or unsure why your content isn’t converting, this episode will give you tactical strategies and mindset shifts to break through the noise and get your momentum back.

What You’ll Learn:

• The 3 main reasons photographers stop getting inquiries (and how to fix them)

• Why visibility doesn’t always mean virality — and what to focus on instead

• How to audit your online presence to boost conversion and connection

• Where to focus your energy when business feels slow

• What I’d do differently if I were starting from scratch in 2025

Perfect for:Wedding photographers, brand photographers, content creators, and service providers looking to get more inquiries, improve visibility, and stop feeling stuck.

Resources Mentioned:

• Apply to my coaching program: https://racheltraxler.com/apply

• Follow me on Instagram: @racheltraxler

• DM me to see how I can help you with my coaching program 🌞

Resources:

🌞Create predictable inquiries for your Photography Business:

https://racheltraxler.com/predictable-inquiries-freebie

🧡APPLY for Passion To Profit! -⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠

📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠

👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:⁠⁠⁠https://racheltraxler.com/secret-podcast⁠⁠⁠

🌞Learn 10 FREE LEAD GENERATION strategies 👉⁠⁠⁠https://racheltraxler.com/lead-generation-freebie⁠⁠⁠

🎉 Cull + edit our photos in @AFTERSHOOT

get 20% off the new upgraded version here -⁠⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠⁠

🧡 PASS+ Platinum program - code: RACHELTRAXLER

⁠⁠⁠https://success.passgallery.com/platinum-referral⁠⁠⁠

📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠⁠https://thelegalpaige.com/?aff=447⁠⁠⁠

CODE: RACHELTLP10

⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠⁠

👏 1 MONTH FREE of Reel Templates -⁠⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠⁠

🎁 Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -⁠⁠⁠https://narrative.so/?fp_ref=racheltraxler⁠⁠⁠

⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️

Hello, sunshines! Today we're gonna be talking about how I organize my business finances to prep for tax season. It can be super overwhelming dealing with taxes and these tangible tips will help you feel prepared! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get my Income Goal Projector Spreadsheet here!! If you want to see merch, freebies, trainings, presets, and sooo much more, come to my website!!

☀️Time stamps☀️

Intro - 0:00

Tip one: Have separate bank accounts - 0:36

Tip two: Have a tracking system set in place - 1:48

Tip three: Quickbooks - 3:13

Tip four: Categorizing in Quickbooks -  4:08

Tip five: Knowing your quarterly income - 5:08

Tip six: Pay your quarterly taxes - 6:12

Tip seven: Check in with your CPA and ask questions! - 6:47

Hello, sunshines! I'm getting personal today and sharing my labor story! Hudson Russell Traxler was born two weeks ago and I'm excited to share his blessed entrance to this world with you! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Hello, sunshines! I had the honor of sitting down and talking with just a handful of my students about their experience with having me as their business coach inside of the passion to profit coaching program, and honestly, I am SO excited to share what they have to say! I do not think I'll ever not be blown away by my students and their ability to just take things and run with them. I'm just in awe of them all the time!!!!

YOU can be next!! Apply for Passion to Profit at https://racheltraxler.com/apply

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay!

You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get updates about my life, photography tips, and a ton of short clips full of information!

Chloe Marie’s instagram

Katie’s instagram

Kelly’s instagram

Lauren’s instagram

☀️Time stamps☀️

Intro - 0:00

Chloe Marie - 1:10

Katie - 4:54

Kelly - 8:58

Lauren - 13:03

Wrap up - 17:01

Hello, sunshines! Today I have a short episode for you about a HoneyBook workflow. What yours should look like, how I have mine broken down, and how I highly suggest that you should have yours broken down too if you don't already. Make sure you DM me and let me know what you changed about your workflow! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

FREEBIES + SHOP

If you want to get an actual video walkthrough on the backend of my HoneyBook, you can text the word “CONNECT” to 888-292-4864. If you want to give Honeybook a try, you can get it for a $1 A MONTH for 8 MONTHS just clicking here (or use code RACHELTRAXLER)

Make sure to check out the FREE Inquiry To Income replay!

☀️Time stamps☀️

Intro - 0:00

Phase one: Onboarding - 2:30

Phase two: The nurturing phase - 4:16

Phase three: Delivery phase - 6:42

Phase four: Offboarding - 7:55

Watch my Honeybook workflow - 9:45

Wrap up - 10:29

Hello, sunshines! Today I have Jo Harris who does it all at honeyDIGITAL. Today we have her here to continue the conversation about growing your email list in 2023. There are some AMAZING tips in here including what your welcome funnel should look like, freebie ideas, and sooo much more! Make sure you DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get my lead magnet freebie HERE to help grow your email list!

Check out Jo’s FREE guide on how to attract high-quality leads without paid ads or social media!

☀️Time stamps☀️

Intro - 0:00

Hello, sunshines! I am really excited to dive into this topic today. I have loved growing my email list over the past couple of years, and it's something I am really eager to start teaching you how to do. I want you to make this year the year you start growing and nurturing your email list. There's so much power in that and not having to focus on just social media all the time!

DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get me lead magnet freebie HERE!

☀️Time stamps☀️

Intro - 0:00

Get Convertkit! - 1:29

Make a list of lead magnets - 3:00

Write some nurture emails - 6:14

Recap - 8:58

Hello, sunshines! Today we're celebrating the 100th episode!!!! ☀️ I honestly can't believe it. I am so excited and honored that you're here. I figured this episode would be really good to talk about lessons I've learned as a photographer. You are going to hear some of my top tips and the mantras that help me run my business!

Don’t forget to DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

☀️Time stamps☀️

Intro - 0:00

Done is better than perfect - 1:09

Create opportunities for yourself - 2:22

Celebrate your milestones - 4:29

You don’t always have to niche down - 6:42

Being true to yourself - 8:00

Wrap up - 10:16