Explore every episode of the podcast TESTWORLD: An AI's Take on AB Testing and CRO
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode 3 - Affinity Modelling: The missing piece to Personalisation | 16 oct. 2024 | 00:07:16 | |
Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates. | |||
| Episode 2 - Looking at GA4 Data Discrepancies | 09 oct. 2024 | 00:10:14 | |
GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data might not match what you see in Webtrends Optimize (or in other platforms you use), and how you can dig into the data to identify or resolve the discrepancies. | |||
| Episode 1 - An Introduction to TESTWORLD | 09 oct. 2024 | 00:01:03 | |
Welcome to Testworld: An AI's Take on AB Testing and CRO. This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into short, easily digestible podcasts to be listened to at any time. Stay tuned for more episodes! | |||