Referrals don’t happen by accident. With these strategies you can get referrals without even asking. Jay Berkowitz and Stacey Brown Randall, author of Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion, breaks down the science and systems behind creating consistent, high-quality referrals without uncomfortable asks or gimmicky tactics. Drawing from years of research and coaching, Stacey and Jay explore the 10 Golden Rules of Getting Referrals Without Asking, showing how lawyers can build relationships that naturally lead to more business—all while honoring the trust of those who refer.

Key Topics

05:05 – Golden Rule #1: Define Referrals Correctly

A referral isn’t a testimonial, a repeat client, or word-of-mouth. It must include:• A personal connection (the referrer connects the prospect directly to you), and• An identified need (the prospect knows they need help and is open to working with you).Stacey emphasized the importance of recognizing that if someone gives out your name without a connection or context, it’s not a referral—it’s just buzz. Jay added that in personal injury law, real referrals often start with something as simple as “My friend Karen said you helped her after her accident, and I need the same help.” Without both elements, you’re not in control of the opportunity—and may never hear from them.

10:41 – Golden Rule #2: Know Where They Fit

Referrals aren’t marketing or prospecting—they’re a third leg. Most businesses view sales as a two-legged stool:• Prospecting (e.g., networking, cold calls, BNI), and• Marketing (ads, content, websites).Referrals deserve their own strategy. Stacey warns that pushing referrals into one of the other two categories leads to “ask, pay, or annoy” tactics that damage relationships. Jay shared how, once he separated his referral plan from his general marketing, he was able to focus on key sources like coaches, software vendors, and consultants with attorney networks—treating them differently than prospects.

13:39 – Golden Rule #3: Make Referral Tracking A Priority

If you don’t track, you can’t improve. Stacey recommends five columns to track referrals:• Date, Prospect Name, Source, Outcome, and Revenue.Tracking lets you identify patterns—who’s referring most, which types of referrals convert, and what’s working. Jay noted that by reviewing his spreadsheet quarterly, he saw one client who referred five firms—each worth thousands monthly. That insight led to doubling down on personalized outreach for that contact and seeking more like them.

17:01 – Golden Rule #4: Know the Players

There are three referral players: the source, the prospect, and you (the solution provider). And they matter—in that order.Stacey emphasizes that you’re not the hero—the referral source is. They’re helping someone they care about solve a problem, and you’re just the solution. Jay echoed this with his strategy of focusing on relationships with key introducers—like software companies who serve hundreds of attorneys. These aren’t cold prospects; they’re high-trust connectors who deserve thoughtful attention.

22:58 – Golden Rule #5: The Happiness Trifecta

When someone gives a referral, their brain gets a feel-good reward. Referring makes them feel helpful, generous, and important—it’s not about you.This insight changes your strategy. Stacey says every referral deserves a thank-you note, not because it “earns” the next one, but because it validates the referrer’s action. Jay shared that he now treats every referral like a VIP event, sending handwritten notes or thoughtful gifts (not swag!)—reinforcing the dopamine feedback loop that makes people want to do it again.

24:40 – Golden Rule #6: The Psychology of Trust

Referrals are based on liking and...

Most leaders don’t need more hustle—they need more clarity, focus, and intention. Leadership coach and author William C. Attaway joins me as we discuss the 10 Golden Rules of Catalytic Leadership, offering insights that go beyond theory and into real-world impact. From hiring smarter to evaluating success, shifting mindset to delegating authority, we break down the habits and mental frameworks that move leaders—and law firms—from stuck to scaling. This episode isn’t just about motivation, it’s about building systems that support sustainable growth.

Key Topics

[02:16] Introduction of William C. Attaway and his focus on leadership coaching for high-capacity leaders.

[03:06] Explanation of what “catalytic leadership” means and how it differs from traditional leadership approaches.

[04:51] How leadership shows up in both home life and business, and why alignment matters in both.

[05:46] The origin story of William’s coaching model and how it emerged from years of leadership in multiple settings.

[07:46] How to uncover core pain points before solving performance issues.

[09:41] The value of using DISC and Working Genius to understand leadership wiring.

[11:53] A live walkthrough of CrystalKnows and how AI tools help decode team communication styles.

[15:16] What happens when expectations aren’t clearly defined during hiring.

[19:16] Why the leader is often the bottleneck—and how to step aside for team growth.

[22:18] How delegating authority, not just tasks, creates more trust and momentum.

[23:36] Why a business will never grow beyond the leadership capacity at the top.

[25:46] How intentional learning habits—books, podcasts, and masterminds—drive sustained growth.

[27:33] What it looks like to structure daily reading rhythms for better personal development.

[27:52] How mindset influences 90% of success or failure in business leadership.

[28:58] What it means to be “busy” with the wrong things and how to fix it.

[30:16] A step-by-step breakdown of a weekly review to increase focus and learning.

[32:07] Why evaluating success is just as important as evaluating failure.

[34:05] What to examine when a client relationship thrives and how to replicate success.

[34:46] How to uncover what’s keeping a leader up at night—and how that drives real solutions.

[35:38] Why optimization starts by aligning priorities with available time.

[36:04] What part-time teams need to thrive and how to lead them toward greater output.

[36:27] Who benefits most from leadership coaching and what mindset makes it effective.

Resources Mentioned

Assessments & Frameworks

• DISC Assessment – Personality typing tool for communication and team-building
• Working Genius – Productivity and collaboration tool developed by Patrick Lencioni
• EOS (Entrepreneurial Operating System) – Business operating framework for growth and leadership structure

Books

• Eat That Frog by Brian Tracy – A guide to prioritization and time management - https://a.co/d/6Enua2A 
• Catalytic Leadership by William C. Attaway – His book on intentional leadership habits and mindset - https://a.co/d/j2Geg5y 
• Lead.: Leadership Lessons from the (Not So) Minor Prophets by William C. Attaway – A book focused on building strong leadership cultures - https://a.co/d/bO0RRQw 

Podcasts

• Real AF by Andy Frisella – Focuses on mindset, business, and self-discipline -

It seems like everyone is getting a VA - Virtual Assistant these days, and our guest this week has 5 VAs and she helps law firms, and other businesses hire the best VAs and legal staff too! Don’rt miss my conversation with Anna Lautenschlaeger, from LauLau Remote Offshore Staffing, an expert in legal staffing and business growth, plus Anna is awesome at networking, outsourcing, and process automation and she shared some of her best strategies in our conversation. Whether you're a solo practitioner or leading a fast-growing firm, her practical advice will help you scale smarter while freeing up time to focus on what matters most.

Key Topics

[03:46] How Anna’s international background shaped her career and led her to Florida.

[05:05] Lessons learned from managing teams across different industries and countries.

[06:30] Why intentional networking is more powerful than simply attending events.

[08:05] How to prepare for networking events to maximize value and create real business opportunities.

[09:40] The importance of following up multiple times to turn connections into clients.

[11:50] How lawyers can build strong referral networks and partnerships.

[13:10] The benefits of automation in legal practices and how to identify processes to streamline.

[15:05] Reviewing and updating your tech stack regularly to stay ahead in efficiency.

[17:25] Why delegating non-billable tasks is essential for law firm growth.

[18:45] How virtual assistants can handle legal support tasks, saving time and money.

[20:10] The key differences between U.S.-based and offshore legal support professionals.

[21:55] Best practices for managing remote teams effectively and ensuring productivity.

[23:40] How to maintain cybersecurity and data protection when working with virtual assistants.

[25:05] The role of cultural differences in remote work and how to bridge communication gaps.

[26:45] Why law firms struggle to find quality employees and how outsourcing solves this problem.

[28:15] The most common mistakes law firms make when hiring virtual assistants.

[29:50] The best tools and platforms for monitoring remote employees and maintaining accountability.

[31:35] Why law firms should record training sessions for easier onboarding and process efficiency.

[32:55] The importance of securing cyber insurance when working with remote teams.

[35:25] Where to find Anna and how her company, Laulau, helps law firms scale successfully.

Resources Mentioned

Books:

• Never Eat Alone by Keith Ferrazzi - https://a.co/d/eg6pUUs 
• Buy Back Your Time by Dan Martell - https://a.co/d/eaV1CzE 
• Build a Business, Not a Job by David Finkel - https://a.co/d/8VLvpGb 

• Loom – For recording training videos and screen shares.
• Freedom App – Blocks distractions and creates focus time.
• Notion – AI-powered project management and note-taking.
• Teramind – Employee monitoring software for productivity tracking.
• RingCentral – Cloud-based phone system with call recording.
• VPN Services – Used for secure data protection in remote work.

• Legal Pat - Technology and automation for law firms - https://legalpat.com/ 

About Guest:

Anna Lautenschlaeger is a seasoned offshore staffing professional, an author of a book on Hiring & Managing Virtual Assistants, and a proud...

Episode 42 – Amazing Australia with Lee Hopkins and Iconic88, we discuss Twitter Tools including TweetDeck, Bit.lt, HelloTxt.com, TweetDeck, Seesmic DeskTop , HootSuite, ow.ly, Tweetlater how to Sell Social Media to the CEO, Best practices for friending in Facebook, LinkedIn and Twitter, Tips for Link Building, Calls from Josh Braaten, Trey Richards, Scott Wright, Song-of-the-Week Blackheart Blues by Melissa Forbes. Call in line 206-888-6606

Episode 42 – We visit Amazing Australia with Lee Hopkins and we reveal Internet Superhero Iconic88’s secret identity

A discussion of Twitter Tools: TweetDeck, Bit.lt, HelloTxt.com, TweetDeck, Seesmic DeskTop , HootSuite, ow.ly, Tweetlater

Selling Social Media to the CEO, Best practices for making friends in Facebook, LinkedIn and Twitter. Google’s new Local Policies and the Federal Trade Commission’s Rich Cleland is looking into non-disclosure and gifts to Bloggers, Tips for Link Building

Calls from Josh Braaten from Big Picture Web, Trey Richards from Wellness Resources, Scott Wright’s new Street Wise Security Internet Safety Tip, Missing Michael Jackson and Farrah Fawcett, For Immediate Release, Marketing Over Coffee, Audacity, Windows Movie Maker, Video The Way to Future Proof Your Business.

Special Offer GoToMeeting Free Trial for 45 Days with code GOLDEN

Song-of-the-week Blackheart Blues by Melissa Forbes. Call in line 206-888-6606

Timeline:

00:01 Lee Hopkins Introduction

00:40 10 Golden Rules Internet Marketing Podcast Intro

03:27 Ten Golden Rules Podcast Bumper Short

04:01 Trey Richards Wellness Resources

09:00 Josh Braaten Big Picture Web

10:35 Scott Wright Street Wise Security Zone Tip

14:50 Boing

15:02 Goto Meeting Sponsor Testiomonial

16:30 10 Golden Rules Internet Marketing Podcast Bumper

18:59 Lee Hopkins from Better Communications Results

31:07 Drum Roll

31:12 Iconic 88

45:37 Marc Tips for Link Building

47:56 Margie Google’s new Local Policies

49:12 Michael  the Federal Trade Commission’s Rich Cleland is looking into non-disclosure and gifts to Bloggers

50:38 Susan – TweetDeck and Seesmic Desktop Applications

51:55 Mikhaila HootSuite and ow.ly

54:54 Melissa Forbes – Blackheart Blues

59:55 Electronicfx5

1:00:01 10GoldenRules Internet marketing Podcast Extro

1:00:36 Natalie Gelman – 10 golden rules 1

1:00:42 Electronicfx5

1:00:47 Arno Lubbinge – Produced with CastBlaster

Other links from the show:

Tweet Deck

Seesmic Desktop

HootSuite

TweetLater

Hello Text

Bit.ly

Song-of-the-Week: 

Ten Strategies to Manage a Successful Affiliate Program, Internet News Ping, Google Wave, Facebook Usernames, an amazing Commissioner Podcast of the Week, K7.Net, GoToMeeting, Callers @ColderIce, @ShashiB, @RealtyLee, @RichardStanton, @MariSmith, @RohithBhargava, @WarrenCorpus, Eric Wolf from The Art of Storytelling for Children on 3 Types of Entertainment: Fear, Mystery and Sexual Overtones, Ralph Mucci, Theron McCulloch from www.PeoplePond.com , The Wedding Planning Audiocast Song of the Week Have you Googled Yourself Today from  ConSoultant. Call in line 206-888-6606

Interview with Shawn Collins

Ten Strategies to Launch and Manage an Affiliate program

1. Select a Solution. There are two ways to start an affiliate program; you can do it in-house or through an affiliate solutions provider.  You’ll need to accurately manage the tracking and reporting of your program, address technical issues and report on traffic and  commissions, so if you don’t have a large competent development team I recommend the solutions provider route.

The three biggest solutions providers are:

Commission Junction

Linkshare

Share A Sale

Manage your own program:

iDevAffiliate Software

2. Your affiliate Agreement is Important. Draft a strong affiliate agreement and include two important decisions. Many programs are now restricting affiliates search keywords, the goal is to avoid bidding against your affiliates for top keywords. The other critical decision is how you will manage email policy. A No-Spam rule is critical to protect your brand image, and with the new CanSpam legislation in place it is critical to protect your company and your brand. “Write it in common English so affiliates can understand it.”

3. Invite everyone, but pick carefully.  Add an ‘affiliate’ link to your site’s home page and include announcements about your affiliate program in newsletters and other customer communications. Review all affiliate applications carefully, have a look at their site and ensure they comply with your affiliate agreement. “Promote your program like crazy but have a manual approval process.”

4. Make it easy to find and download creative. For website operators and eMailers great creative will improve clicks and conversions, don’t rely on the affiliate to develop the creative, develop great creative and make it easily available to your affiliate network. And, keep it fresh, online creative burns out quickly so a steady stream of new banners will improve performance. Make sure your offers convert. Many affiliates will try a new product or service; few will stick with it if they don’t receive immediate rewards.

5. Be Accessible . Provide your name in the welcome letter, telephone numbers, email, AIM, Twitter etc.

6. Assign a Full-Time Program Manager.  A successful affiliate program requires full-time (or half-time) attention by one assigned manager.

7. Embrace the 90:10 rule. The Pareto Principle or 80:20 rule applies in most businesses, that is 80% of your revenue will come from 20% of your customers. In most affiliate marketing programs, over 90% of your revenue will come from under 10% of your affiliates. These ‘super affiliates’ will be critical to the success of your program. Treat these affiliates like partners, communicate directly with them, listen carefully if they have complaints or suggestions and give them the best compensation agreements. Work hard with your...

Episode 40. 10 Golden Rules Internet Marketing Podcast Community wins a SOFIE AWARD for Best Use of New and Emerging Media, The World’s First Quantcast? Featuring a conversation with Richard Binhammer from Dell Computers, Leading Edge Social Media Customer Service, Twitter Search, Blog Monitoring, The 3 E’s of Social Media, Calls from Social Media Swami Shashi Bellamkonda from Network Solutions, @Iconic88, New Media Photographer Rosh Sillars and Staffing Co-Operative Everett Reiss, Song of the Week Stereophile from Australia’s Douglas Fir. Call in line 206-888-6606

Episode 40. 10 Golden Rules Internet Marketing Podcast Community wins a SOFIE AWARD for Best Use of New and Emerging Media, The World’s First Quantcast? Featuring a conversation with Richard Binhammer from Dell Computers, Leading Edge Social Media Customer Service, Twitter Search, Blog Monitoring, The 3 E’s of Social Media, Calls from Social Media Swami Shashi Bellamkonda from Network Solutions, @Iconic88, New Media Photographer Rosh Sillars and Staffing Co-Operative Everett Reiss, Song of the Week Stereophile from Australia’s Douglas Fir. Call in line 206-888-6606

00:00 @Iconic 88 Audio Clip

00:36 10 Golden Rules Internet Marketing Podcast Introduction

Upcoming Podcasts @Iconic88 Shawn Collins Lee Hopkins

05:48 10 Golden Rules Internet Marketing Podcast Community wins a SOFIE AWARD for Best Use of New and Emerging Media

08:59 Shashi Bellamkonda @ShashiB

11:23 Rosh Sillars @NewMediaPhoto

12:25 Everett Reese The Staffing Co-Operative

16:34 10GR Podcast Bumper Short

16:54 GoToMeeting ( use code GOLDEN for FREE 45 Day Trial ) Customer Call Michelle Bellisari First Time Home Buyer

18:46 Ten Golden Rules Internet Marketing Podcast Bumper Short

19:24 Mayra Ruiz-Mcpherson – SocStardom Event Interview

Meet-up in John Hopkins Rockville – SocStardom3 with Jay Berkowitz June 1st 2009

Buzz up!

Event details:

Monday, June 01, 2009 from 6:30 PM – 8:30 PM (ET)

Johns Hopkins University Montgomery Campus

9601 Medical Center Drive

Rockville, Maryland 20850

ABOUT THE EVENT:

http://www.shashi.name/2009/05/meet-up-in-john-hopkins-rockville.html

REGISTER here :

http://socstardom3.eventbrite.com

26:03 Richard Binhammer from Dell Computers @RichardatDell

Links from our Discussion with Dell’s Richard Binhammer

Radian 6 Social Media Monitoring Service

Google Alerts

Join your host Jay Berkowitz, CEO of TenGoldenRules.com and an all-star internet marketing panel including web semantics expert Richard Stanton, CEO of Bintro.com, Facebook Goddess Mari Smith, Rohit Bhargava, author of, “Personality Not Included” discusses Mystery, web coach Jim Kukral discusses mobile web, David McInnis, founder of PR Web and People Pond explains personal SEO , Maria Harrison breaks down web video marketing and search marketer Joe Laratro discusses social media monitoring. Call in line 206-888-6606

Call in line 206-888-6606

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Episode 38 Internet Superstars Month Continues as we sit down with Twitter Superstar Chris Brogan, How to select your Internet Guru, Joke-of-the-Week is back, Google Chrome 3D browsing, Ratings and Reviews, Back-up Solutions, nephews Micheal and Philip, Guy Kawasaki, Rubin Quinones, Ann Taylor, Song-of-the-Week Beat Goes On featuring Madonna, Kanye West and Pharrell Call in line 206-888-6606

How to generate FREE traffic from Search Engine Optimization, Create a FREE Offer or Unique Value Proposition (UVP), How to Measure the cost to acquire a Lead, Tools to Learn from your Competition, Improve conversion performance with Google Optimizer, the ten top reasons for using eNewsletters, how to create a virtual sales force with affiliate marketing, top strategies to engage in Social Media, the best approach for Web Optimized Public Relations and How to Build Your Personal Brand Call in line 206-888-6606

In this presentation we share :

1. Ten Free or Low cost tools
2. How to convert website visits into leads/sales
3. What online business models are working
4. How to use the new Social Media
5. Building a Personal Brand
6. Review your websites
7. Advanced Tips and Strategies

Episode 36 Social Media Superstars Month Featuring Facebook Goddess Mari Smith and an exclusive interview with Michael Stelzner as he and Jay dissect the Social Media Marketing Industry Report, Content, Web Optimized Press Releases, Canonicalization, Song-of the-Week Blake Morgan featuring Lenny Kravitz Call in line 206-888-6606

Links:

Social Media Marketing Industry Report

www.WhyFacebook.com

http://www.mattcutts.com/blog/seo-advice-url-canonicalization

http://www.mattcutts.com/blog/canonicalization-update

00:01 Jason Calacanis Promo

00:31 10 Golden Rules Internet Marketing Podcast intro

02:50 K7 Nicole Fleisher Israel

06:38 K7 Joe Kiwano

09:34 K7 Go To Meeting fan James Traynor Syntryx

10:30 Rain Bumper Short – Rain Bumper Short

11:31 Michael Stelzner Social Media Marketing Industry Report

28:33 Mari Smith Interview

1:06:21 Song-of the-Week Blake Morgan Featuring Lenny Kravitz – Why Don’t You See

1:11:08 Arno Lubbinge – Produced with CastBlaster

1:11:11 Natalie Gelman – 10 Golden Rules Bumper

1:11:17 10 Golden Rules Internet Marketing Podcast Extro

Episode 35 David McInnis founder of PR Web introduces his new start up, Podcast of the Week JB Glossinger from Morning Coach; Ten Tips to Shake the Recession Blues, YouTube Annotations, Google Negative Keywords, Netbooks, Golden Rule #7 Trust is Golden and AuthenticatedTestimonials, 302 Redirect Links, 5 Things to do when launching a new website, Scott Wright from StreetWise Security Zone, The Real Tim Jones, Chi from Mamas Dresser, Song of the Week Kerry Politzer Love is in the Atmosphere. Call in line 206-888-6606

Episode 35 David McInnis founder of PR Web introduces his new start up People Pond, Podcast of the Week JB Glossinger from Morning Coach; Ten Tips to Shake the Recession Blues, Live From the Blog Susan with YouTube Annotations, Marc’s Google Negative Keywords, Mikhaila’s take on Netbooks, Margie comments on Golden Rule #7 Trust is Golden and AuthenticatedTestimonials, Grace features 302 Redirect Links, Michael shares 5 Things to do when launching a new website, Call-ins Scott Wright from StreetWise Security Zone, The Real Tim Jones , Chi from Mamas Dresser, Song of the Week Kerry Politzer Love is in the Atmosphere.

Please call in our message line 206-888-6606

Subscribe

00:01 Andrea Nierenberg Intro

00:28 10GR Internet Marketing Podcast intro FINAL

02:53 Ten Golden Rules Internet Marketing Podcast Bumper Short

3:49 MorningCoach.com – Episode 529 Gratitude

13:08 K7 Tim Jones

13:59 K7 Scott Wright Street Wise Security Zone

15:09 K7 Chee Mamas Dresser

16:18 K7 GoTo Collette Marshall WorldWide Brands

19:01 Susan Live From the Blog  Internet Marketing Podcast

22:21 Mikhaila From the Blog  Internet Marketing Podcast

23:25 Grace From the Blog  Internet Marketing Podcast

25:03 Margie From the Blog  Internet Marketing Podcast

27:13 Margie From the Blog  Internet Marketing Podcast

28:23 Internet Marketing Podcast

30:00 DavidMcInis People Pond

44:21 Kerry Politzer – Love Is In The Atmosphere

48:12 Electronicfx5

48:17 Margie Extro 0720 – 10 Golden Rules Internet Marketing Podcast Extro

48:52 Electronicfx5

48:55 Arno Lubbinge – Produced with CastBlaster

48:59 Natalie Gelman – 10 Golden Rules Internet Marketing Podcast Jingle

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Subscribe

Episode 34 Linkin Park’s Mike Shinoda about selecting a domain and internet presence. WineLibrary TV’s Gary Vaynerchuk discusses Personal Branding, Social Media Tips, Twitter, PopURL’s, Tech Crunch, Following your Followers, and Gossip Girl. Contest Winner Seth Godin’s book Tribes. Call in line 206-888-6606

Episode 33 Podcasting is Alive and Well! Listen to All Stars of Podcasting including Shel Holtz, Adam Curry, Jay Berkowitz, Joseph Jaffe, Cliff Ravenscraft , Mitch Joel, Mignon Fogarty also known as Grammar Girl, Terry Fallis, Jay Moonah and others on a rebroadcast of Joseph Jaffe’s Is Podcasting Dead conference call podcast. Call in line 206-888-6606

True business growth happens when leaders embrace change, define success clearly, and build teams that can execute without them. I met with Erica Caviness, a legal industry expert, to explore how law firm owners can shift their mindset, create strong leadership structures, and implement processes that drive real results. Erica emphasizes the importance of tracking performance, setting non-negotiables, and stepping outside of comfort zones to fuel long-term success. She also shares why accountability, clear communication, and operational efficiency are critical for firms looking to scale. Whether you're just starting your practice or leading a growing team, her insights will help you build a business that runs smoothly and thrives.

Key Topics

[03:46] Why National Trial Lawyers is Erica’s favorite conference for networking and learning.

[04:55] How her company, Thrive Concepts, was inspired by her late mother’s belief in thriving rather than just surviving.

[06:30] The importance of working with law firms that are truly committed to growth and willing to break old habits.

[08:05] Why defining success early in a consulting relationship leads to better results.

[09:40] The power of tracking numbers and performance data to avoid surprises at the end of a quarter or year.

[10:25] The importance of stepping outside of your comfort zone and testing new strategies to grow.

[11:50] Why empathy is the most important skill for intake teams when handling potential clients.

[13:10] How creating a structured operations system ensures consistency and long-term success.

[14:35] Why every major goal or initiative in a law firm needs a single person responsible for its success.

[16:00] Lessons from Elon Musk on accountability—why every part of a business must have an owner.

[17:25] The importance of leadership teams and when to start building one.

[18:45] How scaling a firm requires delegation and leadership beyond just the owner.

[20:10] The significance of non-negotiables when building a strong law firm culture.

[21:55] Why firms that prioritize clear communication and accountability grow more successfully.

[23:40] How personal wellness and discipline contribute to professional success.

[25:05] Why answering the phone properly is a game-changer for client relationships and firm growth.

[26:45] How structured intake training can improve client retention and increase conversions.

[28:15] The importance of having the right leadership systems in place before scaling.

[29:50] The role of executive leadership teams in supporting long-term growth and reducing owner dependency.

[31:35] Where to find Erica and how Thrive Concepts helps law firms build sustainable success.

Resources Mentioned

• Reality-Based Rules of Leadership by Cy Wakeman - https://a.co/d/28KQbH3 
• The Jolt Effect by Matthew Dixon & Ted McKenna - https://a.co/d/9QbaMf5 
• Traction by Gino Wickman  - https://a.co/d/3rWg7ad 

• Slack – For internal communication and productivity.
• Calendar apps – Essential for time management and daily planning.

About Guest:

Erica serves as the Firm’s ambassador, building strategic relationships with attorneys for referrals, co-counsel, and growth opportunities. With 15 years of experience in legal and medical industries, she is passionate about helping attorneys succeed.

She joined GTA after experiencing the Firm’s strong values and growth firsthand and...

Episode 32 Ten Strategies for Job Hunting in a Recession, TGR Podcast Contest update how to win Seth Godin’s Tribes, Marketing Meet Up at Affiliate Summit Boston, Marketing Tips.com, Twitter Secret Society, Share a Sale, Widget Technology, Customer Service is the New Marketing, How to evaluate a presentation, Song of the week Midnight Poker Call in line 206-888-6606

Episode 32 Ten Strategies and Tactics for Job Hunting in a Recession, The Ten Golden Rules Podcast Contest update how to win Seth Godin’s Tribes call us 206-888-6606 how did you find out about the podcast and where do you listen to it? Live audio form our geek dinner at Affiliate Summit in Boston Mass, Bosco from MarketingTips.com, Twitter’s Trade show Secret Society, www.ShareaSale.com , Widget Technology, how customer service drives New Marketing, tips for how to evaluate a presentation, Song of the week The Rebel Year’s Midnight Poker Call in line 206-888-6606

00:01 Avinash Kaushik

00:32 TGR Podcast intro FINAL

02:44 TGR Bumper

04:23 TGR Bumper

05:15 Rick Tennant

05:59 The Real Tim Jones

07:19 Scott Pooler Agents of Revenue Podcast

09:15 Live From The Ten Golden Rules Internet Marketing Strategy Blog

Live From The Blog Mikhaila

10:19 Live From The Blog Michael

11:11 Live From The Blog Margie

13:04 Live From The Blog Marc – Deep Dyve

14:08 Live From The Blog Susan – Keyboardr

14:44 Live From The Blog Grace – Rank Checker Firefox Extension

16:13 TGR Bumper

16:58 Natalie Gelman – 10 golden rules

19:33 Ten Tips for Job Hunting in a Recession’

1. Start NOW! The time to build Contacts and your social network is now. Do nice things for people, volunteer with your local business association to build contacts
2. Treat it Like a Job Excel Spreadsheet, get a busy agenda of informational interviews, meetings with recruiters follow up Job Search Software.
3. Be Proactive! Connect With Connectors get Informational Interviews
4. Get Digital. Monster/Career Builder/Craig’s List and Search Google and Twitter, Submit your resume to 1500 sites Gad Ball, Snag a Job
5. Make Some Money While You’re Looking. Consulting / Guru / 

Episode 31 David Meerman Scott and The New Rules of Marketing and PR, Two Ways to win a copy of Seth Godin’s new book Tribes, Ten Golden Rules Podcast Intern Loukas Koufodontes and the site MarketingRopes.com, Fail Forward, an amazing Song of the week Blake Morgan’s version of Maybe I’m Amazed Call in line 206-888-6606

Episode 30 We use Internet Monitoring tools to predict the winner of the 2008 Presidential Election, the Best New Marketing Product of 2008 Peter Shankman’s incredible HARO Help A Reporter Out Online, Bohemian Financial Rhapsody, Casey the World’s most hated blogger, Jeff from FlyingPig.info, Colette Marshall of WorldWide Brands, ChaCha.com, Call in line 206-888-6606

Webinar Ten Leading Strategies to Promote Your Company, Yourself and Your eBay Store

Episode 30 In August of 2007 we used internet monitoring tools to correctly predict the winner of electoral primaries, we use the same tools to predict the Winner of the 2008 US Presidential Election!

Sit in on our discussion with PR Guru Peter Shankman, learn all about his amazing product the incredible HARO Help A Reporter Out Online, how to pitch reporters, how to use HARO, and Peter’s new book Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them

Song of the Week Geoff Smith’s Bohemian Financial Rhapsody, Casey the World’s most hated blogger, Calls from Jeff from FlyingPig.info, Colette Marshall of WorldWide Brands, ChaCha.com, Call in line 206-888-6606

Show Timeline:

00:01 Intro Craig Newmark from CraigsList.org

00:42 TGR Intro FINAL

Webmaster World Pubcon

03:57 Tim Jones

04:57 K7 Casey Serin The Self-Proclaimed Worlds Most Hated Blogger

10:01 Song-of-the-week Geoff Smith Bohemian Financial Rhapsody

14:08 Jeff Flying Pig

17:58 Collette Marshall WorldWide Brands

See the Ten Golden Rules Webinar: Web 2.0 The Top Ten Strategies to Market Your Company, Your Store and Yourself

• How to Increase Website Traffic
• Improve Leads and Conversion
• This webinar was hosted by WorldwideBrands.com and recorded on October 20, 2008.
• Jay Berkowitz, CEO of TenGoldenRules.com, discusses how to use New internet media to promote Your Company, Your Store and Yourself, how to use Web 2.0 and how to improve Your Search Engine Rankings.

http://www.worldwidebrands.com/video/tentipswebinar

Episode 29 Andy Sernovitz Author and Word of Mouth Marketing Expert Word of Mouth Book, Live Question and Answer sessions from SIPA and the Advertising Federation, SEO Digger, Zappos.com, Dynamic Keyword Insertion, Web Optimized Press Releases, Franchise expert Joel Labava, Scott Pooler from All Business Auctions comments on Twibler.com, Jeff Herskowitz from New York City Balloons, Micro Blogging and following CNN.com and Woot.com, the problem with Flash websites, Wynne Hotel launch strategy, Twitter, Post It Notes, Content Management Systems Droople and Joomla, Best strategies for creating an online column, eNewsletter optimization strategies, Like knows Like, Hockey, Links from Live Q&A:  Scott Stevenson, Bob Coleman, Coleman Publishing, Richard Spisak Imagineering Productions,  Tracey Henkes First Bank and Trust Indiantown,  Romina Colombo BBJones Communications, Las Vegas Recording Artist and Performer Michael Paige with Song of the Week “Dance” Call in line 206-888-6606

Episode 28 Geoff Ramsey from eMarketer, the top two trends on the internet and the wave of the future, The Top Ten Internet Marketing Trade Shows, TGR Podcast Intern Loukas Koufodontes MarketingRopes.com, online video, Google Chrome, Hulu.com, Blendtec, social networking and communication, Brett Hurt BizzareVoice and online reviews and ratings, Six Pixels of Separation, the new Facebook, The rule of 3’s, I Can’t Believe it’s Not Butter butter opera featuring Dr. Dill Pickle, Seth Godin “Digital Wants to be Free”, Shopping Cart Questions, Geek Dinner with Sheryl Cattell BlueGreen Corporation, Pam Stein Clientize, Shari McConahay Halloween Costumes, Alex Harris Alex Designs, Nicole Governile, Great calls from Brad Anderson creator of Twibler, FriendFeed, Corbin Links, Dan Keradano Surf Pet, Black Lab Ecstasy, Call our K7 line 206-888-6606

Episode 27: Josh Macht from Harvard Business Review, Network Solutions’ Social Media Swami Shashi Bellamkonda, Google Chrome, Qik, Utterz, Flip, MattCutts.com, White Paper Conversion Rates, How to start podcasting, using GoToMeeting , CanSpam Compliance, Great calls from Kenny from Ho Chi Minh City in Vietnam, Karen Jeffries Bill Allemon, Corbin Links, Mark Mitchell, Upcoming speaking Rocketplace, BlogWorld, Inc500, Social Media 2008, PubCon, , Song-of-the-week David Usher The Music, Call our K7 line 206-888-6606

Episode 26 Robin Cowie from Worldwidebrands.com and viral internet breakout the Blair Witch Project. Best selling author, columnist Pulitzer Prize winner Dave Barry with the joke of the week, Calls from Affiliate Summit’s Shawn Collins, Prosperous Artists’ Rosh Sillars, Nicole Governile from Proactive Training, GoTo Meeting fan Robert Baron, the three main parts to any website Product – Traffic – Conversion, best practices for opt in vs. opt out, what is podfade, new search engine Cuil, automatic content generation – NOT, Mobile Digg, Marketing the new Seventh Moon Movie, Consuming Video, Reemco.com, OSI Rock Stars Janelle Elms recorded in Chicago before eBay Live 2008, Sourcing hot items to sell online, Daily Candy, Trend Spotting, Forrester Research, and Song-of the-week Hunting for Witches by Bloc Party. Call us with questions or comments digital recording line open 24 hours 206-888-6606.

Get a FREE 45 day trial of Go To Meeting http://www.GoToMeeting.com enter code ‘Golden’

Episode 25  – The World’s First Ever Beaver cast recorded on a Beaver dam in Northern Ontario, Canada, Calls from Ben Caron ADHD1.net (link to ADHD1.net) , Jim Paris Christin Money (link christianmoney.com ) and Larry Metter of Evoke Advertising The Ten Hottest Strategies in Internet Marketing, Widgets, SEO meets PR, Globalization, a Shout Out to Content, Ratings and Reviews, The Top Ten Reasons Traditional Advertising Agencies Suck at Internet Advertising Google Checkout, an Interview with Marketing Ninja Christopher S Penn, Co-Founder of Podcamps,The Financial Aid Podcast and Marketing Over Coffee Podcast we discussed a wide range of topics including Digg, Del.icio.us, Mining a Database, Unique Value Propositions, Free money, Lead Generation, Conversion Strategies, Rush Limbaugh, Data Oriented marketing, UNIX Programming, Php custom scripts, Sequel Language, BB Edit text editor, write your own search engine with open Google API’s, Blue Sky Factory Commercial Mailing, Twitter Group Asynchronous Instant Messaging, Analytics,  Song-of-the-Week Escape Goats “Canada Day” Call our 24-Hour Digital Recording Line 206-888-6606

Episode 24 – OSI Rock Star Janelle Elms Interviews Special Guest Jay Berkowitz, My Secrets to staying on the cutting edge Web 2.0 Discover the Top 10 Strategies to market yourself, your company and your eBay store, ,the next breakout technology, eBay Live Chicago 2008, Landing Page Creative, Calls from Officer Mark Brown Island Breeze Bargains, Brian Walton Sandals.com and Beaches.com – Tracking Banner Impressions to Conversions, Maureen Landa Saving Face Software and Film Continuity Software, Loukas Koufodantes, New Ten Golden Rules Online Marketing Workbook, New Ten Golden Rules  – Getting a domain listed on Google, Intern Training Course, Natalie Gelman’s Never. Call our 24-Hour Call-in line 206-888-6606

Call our 24-Hour K7 Call-in line 206-888-6606

Episode 23  Rohit Bhargava Author of Personality Not Included, Podcast of the Week, 25 Styles of Blogging, Using Personality to Build your Personal Brand, Be Your Own Brand Manager, Building your Net, Influencers and A-Listers, Marketing Karma, 5 Rules of Social Media Optimization, The Window of Suckiness, The Financial Aid Podcast’s Christopher S. Penn, Meet up at eBay Live in Chicago June 19-21  and SIPA’s National Convention in Washington June 2-3, Google Analytics, Podcast of the Week Mitch Joel’s Six Pixels of Separation, Song-of-the-Week Aaron Zimmer’s Wrong Side, New Sponsor! GoToMeeting and GoToWebinar http://www.GoToMeeting.com

Call our 24-Hour K7 Call-in line 206-888-6606

Show Notes:

Introduction

10 Golden Rules Podcast on iTunes

00:05 Christopher S Penn The Financial Aid Podcast

00:41 Ten Golden Rules Podcast Introduction

Upcoming Ten Golden Rules Presentations

May 29 “Ten Things Every CEO Needs to Know About Internet Marketing”

June 2-3 SIPA’s National Conference, Washington DC

June 19-21 eBay Live in Chicago

New Podcast Sponsor! GoToMeeting and GoToWebinar

06:59 Call-In Bryan McGovern HiJinks.tv

Winner of Seth Godin’s Book

Meatball Sundae

08:08 K7 Mark Mitchell from New Jersey Question about Google Analytics Data Safety

Avinash Kaushik Google’s Analytics Evangelist Author of Analytics: An Hour a Day referred Mark to Google Analytics data sharing.

12:33 K7 Joy Howell How to play a podcast

14:31 Larry Port Rocket Matter – Joke of The Week

15:47 Blog or Podcast of the Week!

Congratulations to Mitch Joel for Episode 101 of the Six Pixels of Separation Podcast

Sports Illustrated article about surfer Dale Webster

20:02 Rohit Bhargava Discussion

The Influential Marketing Blog

Rohit Bhargava is the Author of the new book Personality Not Included : Why Companies Lose Their Authenticity And...

Success isn’t just about growing your business—it’s about building systems that allow it to thrive without you. I had the opportunity to speak with Adi Klevit, an expert in process documentation and business efficiency, about how professionals can create scalable systems to maintain consistency, improve training, and free up time. Adi shares insights on when to document processes, how to implement them effectively, and why having a single source of truth is crucial for growth. Whether you’re a solo attorney or managing a growing firm, her strategies will help you build a business that runs smoothly, no matter who’s in charge.

Key Topics

[02:51] Adi shares her background in industrial engineering and how it led to her passion for process improvement.

[04:10] How process documentation creates stability and allows businesses to scale effectively.

[05:20] The difference between simple checklists and fully developed process systems.

[06:49] Why business owners should focus on getting clients first before worrying about processes.

[08:12] When and how to start documenting systems once a business begins to grow.

[09:30] The importance of removing inconsistencies and reducing errors through proper training.

[11:05] How defining key processes helps maintain quality and ensures clients get the same experience every time.

[12:45] Why training should be structured like a playbook to ensure consistency across the team.

[14:10] The best way to capture best practices and avoid process misinterpretation.

[16:00] Using video training combined with written documentation for more effective learning.

[17:55] Why a single source of truth for process documentation prevents confusion.

[19:22] The value of internal communication platforms like Slack or Teams over email.

[20:45] How AI and automation can improve efficiency without replacing personal client connections.

[22:30] Adi’s personal strategy for increasing productivity and cutting down on distractions.

[24:18] How process improvement can significantly reduce employee onboarding time.

[25:50] Steps to create a training program that ensures new hires are set up for success.

[27:30] Keeping processes up to date and adapting them as businesses evolve.

[29:40] The role of leadership in ensuring processes are followed and continually optimized.

[31:15] How businesses can transition from relying on one key person to a well-structured system.

Resources Mentioned

• E-Myth by Michael Gerber - https://a.co/d/fkWLNEB
• Power Questions by Gerald Panas - https://a.co/d/dU6Qj21
• Buy Back Your Time by Dan Martell - ​​https://a.co/d/2oulLSK

• Slack – Internal team communication to reduce email overload.
• Microsoft Teams – Used for structured team communication and collaboration.

• Organized Chaos - Chris Ronzio (Trainual) – Discussing process documentation and business efficiency. - https://podcasts.apple.com/us/podcast/organize-chaos/id1478413578

About Guest:

Adi Klevit is a highly skilled process consultant known for simplifying complex business operations and implementing clear, efficient systems. Clients praise her ability to distill intricate workflows into actionable procedures, enabling smoother operations, improved onboarding, and effective delegation. Her expertise has been instrumental in streamlining processes across diverse industries, earning accolades for her follow-through and impact on team efficiency.

https://bizsuccesscg.com/ 

Episode 22  Book review Seth Godin’s Meatball Sundae, a great Joke-of-the-Week from Larry Port at www.RocketMatter.com , Live Question and Answer Session from eBay Event in Orlando, Podcast Training with the Chamber of Commerce’s Kate Volman, Getting Rick Rolled, Internet Hype Alert, Time Management tips for Bloggers, What are Widgets, 5 Steps to Building your Blog Subscriptions, Live Song-of-the-Week featuring Deep Purple’s Woman From Tokyo.

Please call in our K7 call-in line 206-888-6606

Episode 21  Live Beach Cast recorded in Costa Rica, Interview with Internet Marketing Expert Ron Caporale CEO of LifeScript.com  shares the secrets of Search Arbitrage and  building Natural Search Traffic, Calacanis Crash, Review of The Ten Golden Rules of Internet Marketing, Live Q&A Session from Costa Rica Presentation, Contest Winner on the For Immediate Release Podcast,  How to Read your Prospects Minds, 5 Twitter Tools, Reputation Management Pinging, Open letter to MSN and Yahoo, Amazing Blues Rock Song-of-the-Week Walk on By  from Nashville’s Delilah Why.

Please call in our K7 call-in line 206-888-6606

10 Golden Rules Internet Marketing Podcast Episode 20 A live conversation recorded immediately after the Affiliate Summit Keynote address with Jason Calacanis founder of http://www.Mahalo.com and Weblogs Inc., a Special Social Media Miracle from Keith Burtis, Seesmic.com Alpha trial, Compete.com, we discuss the eBay pricing and rating changes controversy and kafuffle, meet the controversial black hat Ted Murphy of Pay Per Post, Tips for using Social Media News sites like DIGG and SPHINN, New policy for Google AdWords, Scott Pooler, Larry Port’s Joke of the Week, Achievement in Music Written for Motion Pictures (Original Song). Once. “Falling Slowly” Music and Lyric by Glen Hansard and Marketa Irglova.

Please call in our K7 call-in line 206-888-6606

Show Notes:

Introduction

Upcoming Presentations (http://www.tengoldenrules.com)

eBay Live

03:15  Keith Burtis – Social Media Miracle

Podcamp Toronto

09:18  Scott Pooler Call In All Business Auctions

Seesmic Alpha Test

Compete.com

12:29 Auction Wally Call in the eBay Kafuffle

16:03 Joke Of The Week – Larry Port from Rocket Matter

Live From the Ten Golden Rules Blog

18:01 Susan

www.Digg.com, http://reddit.com, www.Sphinn.com

19:51 Jeff

23:05 Michael

26:31 Interview with Ted Murphy Pay Per Post

35:40 Discussions with Jason Calacanis of Mahalo.com

Tools Jason Uses for personal Productivity and Fun Online

Webkit is faster than Firefox with plug ins

Del.icio.us

StumbleUpon

Colqiy for MAC

MIRC for PC’s

ListServes

WiFi Router to share with friends plug in your evdo card

Twitter My own personal Bat Signal

Jason’s Podcasts

TWIT This Week in Tech

The Gilmore Gang

10 Golden Rules Internet Marketing Podcast Episode 19 Join our conversation with  CraigsList.com Founder Craig Newmark, Larry Port with the Joke-of-the-week, learn from eBay Expert Debbie Levitt, Ten tips to start your own podcast, learn from an insider about the booming Webkins website, discuss MSN’s bid for Yahoo!, and enjoy the Song of the Week John Romano’s Strawberry.

Please call in our K7 call-in line 206-888-6606

Joke of the Week (0:00) Larry Port

Best Performing Internet Integration in Superbowl XLII

Call-Ins and emails

eBay Expert Debbie Levitt organizer of the AsWas Conference (4:24)

Kate Volman, Boca Raton Chamber of Commerce

Eric Woolf The Art of Storytelling for Children

LenEdgerly 0208 (26:10) Audio Podchronicals

Webkinz Expert Sydney (23:45)

Marketing Meet-Up with Google’s Analytics Evangelist Avinash Kaushik Author of Web Analytics An Hour a Day (31:00)

Meir Strahlberg – Date.com

Evan Webber MatchMaker.com

Shari McConahay – SantaSuits.com

Margie Schneider

Avanash Author – Occam’s Razor Blog

Joe Tandem Interactive

Andrew Horowitz The Disciplined Investor Podcast

Gaida Zirkelbach  Gunster Yoakley and Stewart

Larry Port and Arile Gettieb, RocketMatter.com

Alex Harris – Alex Designs.com

Stephanie Faskow Hostway Corporation

Live From The Ten Golden Rules Blog 34:08

Interview with CraigsList.com Founder Craig Newmark! (43:07)

Twitter Question for Craig from:

Anna Farmery – The Engaging brand podcast

Chris Brogan – http://www.ChrisBrogan.com

Song of the Week (1:08) Strawberry – John Romano

Show...

10 Golden Rules Internet Marketing Podcast Episode 18 Google’s Amazing Analytics Evangelist Avinash Kaushik Author of Analytics: An Hour A Day, Winner of the Blog or Podcast-of-the-Week Jaffe Juice Episode 100, from Jaffe Juice 88 e-Strategy’s David Erickson, Larry Port with the Joke-of-the-week, Song-of-the-Week Alice Cooper Live at Montreux ‘No More Mr. Nice Guy’.

Please call in our K7 call-in line 206-888-6606

Coming next week:

Interview with Craig’s List (http://www.CraigsList.com ) Founder Craig Newmark!

Call-Ins and emails: Craig Newmark (00:00) http://www.craigslist.com

Upcoming Speaking Events

Feb 12 – Ten Golden Rules of Internet Marketing – How To Use The Internet To Market to the World, Costa Rica

Feb 21 – FDMA – Internet Marketing: Returning the Most for You, Ft. Lauderdale, FL

Feb 22 – SFIMA Search Engine Marketing Workshop, Miramar, FL

Feb 23 – Ten Golden Rules of Internet Marketing Boot Camp, Las Vegas

Joke of the Week Larry Port (05:37)

Lorna Paxson Happy Tails Spa Grooming Products (06:37)

Natalie Gelman Audio Bumper (10:20)

American Marketing Association Bootcamp Live Q & A (11:21)

Live-From-the-Blog: (21:53)

Blog or Podcast of the Week (31:00)

Congratulations to Jaffe Juice Podcast #100

Conversation with Avinah Kaushik Google’s Analytics Evangelist and Occam’s Razor Blog and Author of Analytics an Hour a Day. (35:23)

Song of The Week – Alice Cooper Live “No More Mr. Nice Guy”

Coming up next week:

Interview with CraigsList.com (http://www.CraigsList.com) Founder Craig Newmark!

Call-Ins and emails:

Craig Newmark (00:00)  http://www.craigslist.com

Joke of the Week Larry Port  (05:37)  http://rocketmatter.com

Lorna Paxson Happy Tails Spa Grooming Products (06:37)

Commission Junction

LinkShare

A Best Web

10 Golden Rules Internet Marketing Podcast Episode 17  Author Sarah Miller Caldicott Innovate Like Thomas Edison and The 5 Competencies for Innovation, Utterz, Pay Per Call, Ten Reasons to Blog, Domain Name Tips from Monte Cahn of Moniker.com, Google Earth, Marketing Jackass 2.5,  Calls-ins from Geneology Gems, Jon Gluck Wire Tap Studio, Winner of the Podcast-of-the-Week Manager Tools, Song-of-the-Week Mindy Smith  ‘Santa Will Find You’

Please call in your marketing and internet Predictions for 2008 to our K7 call-in line 206-888-6606

Coming up in the next couple weeks:

Interview with Craig’s List (http://www.CraigsList.com) Founder Craig Newmark!

Interview with Avinash Kaushik Google’s Analytics Evangelist

Call-Ins and emails: Michael Szerencsy PayPerCall.com, Lisa Louise Cooke – Genealogy Gems Podcast, Sylvia Huang – National Pen, Maureen Landa McGavin, Jon Gluck Take 5

Interview with Monte Cahn of Moniker http://www.Moniker.com

Live-From-the-Blog:

Misha – FaceBook

Michael Ten Reasons Every Company Should Have a Blog

Jeff – Top Viral Videos

Susan – Utterz

Rosi – Jackass 2.5 (Free Movie Download)

Margie – Google Earth Plays YouTube Videos

Podcast of the Week

We selected Manager Tools as our Podcast of the Week!

Interview with Sarah Miller Caldicott – Co-Author of Innovate Like Edison

Song of The Week  – Mindy Smith  “Santa Will Find You”

Ten Golden Rules of Internet Marketing Podcast  Call-Ins and emails

Michael Szerencsy – Pay Per Call.com

Congratulations to Michael the winner of the Google t-shirt from Pubcon!

Lisa Louise Cooke – Genealogy Gems Podcast

Sylvia Huang – National Pen

Maureen Landa McGavin – Underscores vs. Hyphens and Dashes for Search Engine Optimization

Jon Gluck Take 5 Wire Tap...

Episode 16 Google Engineer Matt Cutts, Link building expert Todd Malicoat, DMOZ Co-founder Chris Tolles, The Top 10 New Product Launches of 2007, Podcast-of-the-week Librivox.org, please call our K7 line 206-888-6606

Summary:

The Ten Golden Rules of Personal Branding by Jay Berkowitz, Special to Rohit Bhargava’s Influential Internet Marketing Blog

Ultimate Marketing BookStore

Featuring Live interviews from WebMasterWorld’s Pubcon 2007 in Las Vegas including:

• Google’s Matt Cutts on Website hooks, subdirectories vs. subdomains, building links and link reputation, Defense of the Black Hat Arts, how to stay up on search engine marketing news
• Linkbait expert Todd Malicoat on link building, link begging and link buying
• Internet Hall of Famer Chris Tolles co-founder of The Open Directory Project and his new project Topix.com

Schneider PR’s Top Ten Product Launches of 2007

Tips for creating Squidoo lenses

How you know if you’re a web old timer

The Beijing Olympics

Facebook Integration

Podcast-of-the-week Librivox.org

Song-of-the-week PJ Develin Tears don’t last 4 eva

Please call in questions and comments to our K7 call-in line 206-888-6606.

Ten Golden Rules of Internet Marketing Podcast Call-Ins

Len Edgerly – Audio Podchronicals

Amanda Mooney and Amanda Gravel

The Top Ten Product Launches of 2007

Robin Heppell Funeral Home Management Consulting

Amazing Interviews on This Show!

Pubcon 2007 WebmasterWorld Recordings

Google Engineer Matt Cutts

Internet Hall of Famer – Chris Tolles Co-Founder The Open Directory Project / DMOZ

Topix

Website hooks, link reputation, Hidden Text Penalties, Gmail Videos, How can I rank number 1 on Google searches, Deep content, building links and reputation, sub domains vs. sub directories, optimizing press releases, acronym soup, drunk black hats, defense of the black hat arts, drinking contests, Google Reader, Drag and drop feeds, search feeds

Todd Malicoat www.StuntDouble.com

Link Baiting, Link Begging, Link Buying, Link Borrowing,

Free and paid Tools

soloSEO

Webuildpages

Episode 15 The Ten Golden Rules of Networking with author Andrea Nirenberg, Search Show Wars Webmaster World’s Pubcon vs Search Engine Strategies, TubeMogul , Live from The Interactive Marketing Association, Song-of-the-Week DJ Zebra, Mash-up Break Through Love. Please call in questions and comments to our K7 line 206-888-6606.

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Ten Golden Rules of Internet Marketing Podcast Call-Ins

• Leslie DaCruz Ten Golden Rules Internet Marketing Bootcamp (http://www.tengoldenrules.com/education )
• Shawn Collins From Affiliate Summit (www.AffiliateSummit.com)and The Affiliate Tip Podcast (http://www.affiliatetip.com)
• Tube Mogul http://www.tubemogul.com
• Auction Wally http://auctionwally.com
• http://www.darden.edu/html/default.aspx
• Sarah Ellis The University of Virginia Darden School of Business (http://www.darden.edu/html/default.aspx )
• The University of Virginia Darden School of Business Podcast http://www.darden.edu/podcasts

Amazing People You’ll Hear on This Show!

• Tim Westergren www.Pandora.com
• Jeff Rosenzweig Boca Java (http://www.bocajava.com )
• Toni Negas, Lady of America Fitness
• Joyce Lewis
• Laura Parke http://www.PrivateScubaLessons.com
• Martin Elasco SCI Latin America
• Diana Adams www.Monster.com
• Shari McConahay www.SantaSuits.com
• Gina Balcom www.Myxer.com
• Allen Silkin www.HealthGrades.com

Links:

• www.SearchEngineStartegies.com
• www.Pubcon.com
• Avinash Koshik (www.kaushik.net/avinash), Author of Web Analytics: An Hour a Day: (www.snipurl.com/wahour)
• Sapio.com

Guest Andrea Nirenberg selfmarketing.com

Episode 14 Live Recordings from Ad-Tech New York, Ten Golden Rules for promoting a Blog, comScore vs. Nielsen, Google OpenSocial , Facebook SocialAds, Korean Barbecue, Don Cherry’s Grapeline . Please call K7 line 206-888-6606

Summary:

Episode 14 Live Recordings from Ad-Tech New York, Ten Golden Rules for promoting a Blog, Google OpenSocial , Facebook SocialAds, Comscore vs. Nielsen, Korean Barbecue, Don Cherry’s Grapeline, exciting new companies from Ad-Tech Trade Show: Lat49.com, LeadQual.com,Radian6.com, Creative-weblogging.com, Don Cherry’s Grapeline, Song-of-the-Week You Don’t Need an iPod Uncle Seth.. Please call K7 line 206-888-6606

Links:

• Comscore vs. Nielsen
• New York Times
• Wall Street Journal
• Google Open Social
• Facebook Advertising

Just Some of the Amazing People We Met at Ad-Tech New York

• Cynthia Now, Quick Media Buenos Aires
• Sonja Swaggert, Creative Web Blogging
• Sam Stern, Yahoo! Austrila
• Jean Baptiste Cossette, Montreal, Canada
• Shannon Clark
• Christine, Ad-Tech London
• Alex Lee, China Springboard
• Ross Weinstein
• Alex Harris, Alex Designs
• Bruce Condit, Yellow Pages

Ten Golden Rules of Internet Marketing Podcast Call-Ins

• Amanda Mooney and Amanda Gravel
• Robin from KaboodleKids
• Alison Terrell, American Marketing Association Birmingham
• Eric Woolf, The Art of Storytelling with Children Podcast
• Tim Westergren
• Laura Sturaitis
• Steve Krug

Live From the Blog

• http://www.Polycola.com
• Chris Anderson, eMail Blacklist
• Ten Golden Rules For Blog...

Episode 13 Live Presentation Ten Golden Rules for Launching and Promoting a New Podcast, Podcamp Boston 2, Making the World a Better Place, Song of the week Never by Natalie Gelman. Call in 206-888-6606

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Summary:

Episode 13 – Listen to a live interactive recording of The Ten Golden Rules for Launching and Promoting a New Podcast presented on October 26, 2007 at Podcamp Boston. We will explore how to Find the ‘voice’ for your podcast, where to host your podcast, the software and hardware needed to produce a podcast, how to do show preparation, ideas for developing great content for a podcast, strategies and tactics paid promotion and unpaid ideas to promote a podcast.

Description

Episode 13 – Listen to a live interactive recording of The Ten Golden Rules for Launching and Promoting a New Podcast presented on October 26, 2007 at Podcamp Boston.  We will explore how to Find the ‘voice’ for your podcast, where to host your podcast, the software and hardware needed to produce a podcast, how to do show preparation, ideas for developing great content for a podcast, strategies and tactics paid promotion and unpaid ideas to promote a podcast.

Also a call in from Led Edgerly, Twittering at  Podcamp Boston 2, How Social Media is Making the World a slightly Better Place, the Song-of-the-Week  ‘Never’  by Natalie Gelman . Please call in questions and comments to 206-888-6606.

This Episode is dedicated to a future famous Podcaster Dr. Reese Halter

Click here to view the companion to the audio, the Power Point presention “The Golden Rules for Launching and Promoting a New Podcast”

Amazing People We Met!

• Chris Brogan
• Christopher S. Penn
• Bryan Person
• Doug Haslam
• John Wall
• Pulver Media
• Tim Coyne
• Jared Spool
• Amy Carpenter
• Nicolas Pin
• Kris Smith
• Whitney Hoffman
• Paull Young
• Mark Blevis
• Bob Goyetche
• Amy Yen
• Craig ...

The path to standing out in a crowded field doesn’t start with gimmicks; it begins with authentic connections, strategic planning, and consistency. I had the pleasure of speaking with Tim Semelroth, a leader in personal injury law and digital marketing innovation, who shared how his team’s efforts have earned them back-to-back GLaM Awards. From leveraging LinkedIn to mastering the art of speaking opportunities, Tim’s practical advice highlights how thoughtful marketing and relationship-building can take your firm—or any business—to new heights. His approach is all about working smarter, not harder, and turning every opportunity into long-term success.

Key Topics

[03:26] Tim’s passion for law began in eighth grade with mock trial competitions, which set the foundation for his legal career and leadership.

[05:00] A chance encounter during a state mock trial competition connected Tim to law school and influenced his decision to stay in Iowa.

[06:33] How being the youngest lawyer at his firm led Tim to take charge of digital marketing initiatives, beginning with their first website.

[08:11] Winning two GLAM Awards for outstanding digital marketing as a result of a strong team and consistent strategy.

[09:06] The importance of having a team-based approach to legal marketing and maintaining strong vendor relationships.

[10:26] Writing ad copy that speaks to your ideal client, not to yourself, and removing legal jargon to connect effectively.

[11:31] Selecting vendors who offer value beyond selling, based on conference presentations and thought leadership.

[14:36] Building and maintaining a referral list to leverage connections and generate high-quality cases.

[15:41] Why referrals often produce more revenue than direct client acquisitions, even though they make up a smaller percentage of cases.

[16:16] Leveraging LinkedIn strategically with consistent posting, newsletters, and print materials to stay visible and relevant.

[18:44] Using a dedicated in-house marketing team to ensure a consistent cadence of content and maintain a strong online presence.

[20:08] Looking outside the legal industry for innovative marketing ideas and learning from successful agencies and brands.

[22:36] Maximizing speaking opportunities by promoting them, creating backlinks, and repurposing content for long-term value.

[25:25] Engaging the audience during presentations with actionable takeaways, giveaways, and slides to capture their contact information.

[28:13] Using LinkedIn at conferences to connect with attendees in real time and build relationships.

[29:50] Creating follow-up content after conferences, such as “key takeaways” posts, to highlight insights from fellow speakers.

[31:02] Sending personalized messages and slides to contacts after events to nurture relationships and maintain visibility.

[36:19] Using Audible to listen to business and personal development books during long commutes, ensuring ongoing learning.

[37:49] Recommended books like The Checklist Manifesto by Atul Gawande for mastering standard operating procedures.

[40:04] Tim’s specialization in truck accident cases and his unique expertise as the only board-certified truck accident lawyer in Iowa.

Resources Mentioned

• The Checklist Manifesto by Atul Gawande - https://a.co/d/gyEtIs7 
• Buy Back Your Time by Dan Martell  - https://a.co/d/2Gxnaha 

• Audible – For listening to books during commutes.
• LinkedIn – Primary tool for networking and professional outreach.

• The Renegade Lawyer Podcast

Episode 12 How to Make Money with eNewsletters, Annie’s Costumes in Second Life, Open Architecture, Wikinomics, Blogging for the Environment, How to Manage your Email, 1000 Miles from Home The Man. Call in 206-888-6606.

Summary:

Episode 12 of  The 10 Golden Rules of Internet Marketing Podcast How to make money with inHouse customer eNewsletters and interview with Ray Costa and Sujay Jhaveri partners at www.FlatironMedia.com, Award winners from Women in Communications Lubbok Texas, Open Architecture Wars Facebook vs. LinkedIn vs. Google vs. MySpace, How to use Google News Comments, Blogging Action Day for the Environment, Tips for how to Mange your Email, excited about Podcamp Boston 2, Song of the Week  The Man by 1000 Miles from Home. The 10 Golden Rules of Internet Marketing Podcast. Please call in questions and comments to 206-888-6606.

Links:

• Call from Shari from Annie’s Costumes
• Annie’s Costumes Second Life Costume Store and Haunted House
• Left Bank Studios
• Call from Deb Forsten from Zenith Associates.com
• Discussion with Ray and Sujay form Flat Iron Media
• Choose Your Diet
• eDiets.com
• LifeScript.com
• Beliefnet.com
• Call from Alex at Alex Designs
• www.MySpace.com
• www.LinkedIn.com
• www.Facebook.com
• www.Google.com
• Laura from Sturaitis BusinessWire
• Song of the Week ‘The Man’ by 1000 Miles from Home
• Podsafe Music Network song The Man

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Episode 11 How to get Press Releases picked up on Google, Jaiku, Radiohead, Warren Buffet, Polar Bears, Second Life, Laura Sturaitis of BusinessWire.com. Call in 206-888-6606

Summary:

Episode 11 … Ten Tips to get press releases picked up in Google, Live coverage from the Association for Women in Communications National Conference, a conversation with one of the world’s top experts on new media and web public relations, Laura Sturaitis Senior VP of Business Wire.com.

Links:

• Jaiku Microblogging site purchased by Google
• Radiohead’s Internet Album Release
• Annie’s Costumes Second Life Costume Store and Haunted House
• Work.com
• Business Wire
• For Immediate Release
• Communicator’s Community Website MyRagan

Blogging Platforms:

• WordPress
• TypePad
• Blogger.com

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Episode 10 Icon and Author of Don’t Make Me Think Steve Krug, Live from the Blog Affiliate Marketing Tips, Google Page Editor, The Margie Trick and Mashups. Call in 206-888-6606

Summary:

Episode 10…Featuring an amazing conversation with Web Design Guru Steve Krug Author of Don’t Make Me Think, A Common Sense Guide to Web Usability, Best-Of  Live from the Blog, Call Ins from Mitch Joelhttp://www.twistimage.com/blog , Joseph Jaffe http://www.JaffeJuice.com, Tim Coyne http://TheHollywoodPodcast.com , Thomas Parrothttp://www.thaneinc.com , Shawn Collins http://www.AffiliateSummit.com,The Margie Trick, Affiliate Marketing, Google Page Editor and Dj Moulehttp://www.DjMoule.com with Bohemian Thunder and SoCalledhttp://www.mySpace.com/Socalled You Are Never Alone –See the Amazing Video here http://www.youtube.com/watch?v=8tS4OWiozmwMashups of AC/DC, The B-52’s traditional Klezmer and Hip-Hop.

Please share Comments and call in at 206-888-6606 or email us atpodcast@10goldenrules.com.

Episode 9 Our Wall Street Journal Recommended Reading List, Live Q&A from the Institute of Management Accountants, Commission Junction University Lunchcast, Live From the Blog, Halloween Is Awesome, Call in questions and comments to 206-888-6606

Summary:

Episode 9 … How we were selected for a feature in the Wall Street Journal Recommended Reading List, Seth Godin, Steve Krug, John Battelle, Mitch Joel Twist Image Podcast, Live Q&A from the Institute of Management Accountants http://www.imanet.org featuring Greg Pashke, Commission Junction University Lunchcast www.cj.com )featuring Michael Fox www.eImprovement.com www.eFaucets.com and www.LightingCatalogue.com,  Adelaide Ashley www.CleverParties.com, Bill Timischuk www.Chopdog.com ,Durk Price http://www.affgoo.com, Ceri Nelmes http://www.Chapters.Ca , Live From the Bloghttp://www.Woot.com , Live From the Blog http://Woot.com Click Fraud inForbes.com , Halloween Is Awesome Video.

Please share Comments and call in at 206-888-6606 or email us atpodcast@10goldenrules.com.

Episode 8. Interview with James Martel author of the Affiliate Markers Handbook www.JamesMartell.com , Blog-of-the-Week – http://www.MicroPersuasion.com , The Top Ten Things I learned at Commission Junction University, Short Tail Search, Usability Studies, Music Poll Loveless. Call in 206-888-6606

Summary:

Episode 8. The Top Ten Things I learned at Commission Junction University www.cj.com, Interview with James Martel author of the Affiliate Markers Handbook www.JamesMartell.com explains how to succeed in affiliate marketing,, Email From Richard Parrot in London, England, Blog-of-the-Week – http://www.MicroPersuasion.com , Call in from Margie about Usability Studies, Welcome Reception Recording Charles from http://www.PPCMarketing.com , Stephen Cho and Daniel fromhttp://www.Reunion.com , Mark from http://www.UPromise.com , Short Tail Search, Usability Studies, Music Poll Laura Hughes vs. The Wise, Song of the Week “Beautiful” by Loveless

Please share Comments and call in at 206-888-6606 or email us atpodcast@10goldenrules.com.

Description:

Episode 8. An interview with Super Affiliate James Martel author of the Affiliate Markers Handbook www.JamesMartell.com tips for affiliate marketing, website ranking and seo search engine optimization, my list of the Top Ten Things I learned or remembered at Commission Junction University www.cj.com, my rating scale for presentations, Email From Richard Parrot in London, England, Blog-of-the-Week –http://www.MicroPersuasion.com , Welcome Reception

Charles from  http://www.PPCMarketing.com , Stephen Cho and Daniel from http://www.Reunion.com , Mark from http://www.UPromise.com , Short Tail Search, Usability Studies, Affiliate marketing and web site seo, Music Poll Laura Hughes vs. The Wise, Song of the Week “Beautiful” by Loveless

Call in 206-888-6606

Please share Comments and call in at 206-888-6606 or email us at podcast (at) 10goldenrules (dot) com

Top Ten Things I learned at Commission Junction University 

Episode 7 Interview with Richard Parker Diomo.com CEO the power of selling knowledge products online, and how to make money while you sleep, What’s Hot – LifeStreaming and iJustine, the Podcast-of-the-Week – Daily Search Cast, Blogs vs. Forums, your LinkedIn Top Podcasts, call in +1 206-888-6606

Summary:

Interview with how to buy a  business website http://www.Diomo.com CEO Richard Parker learn how to make money while you sleep and the value of selling knowledge products online, and, Call from Howard Luckman at Webcast1 ‘What’s the difference between a blog and a forum?’, LinkedIn answers your favorite podcasts from: John Flight, Bill McGrath, Susan Geraeds, Michael Stebel, Jean-Paul Desmarais, Thomas Parrott, Alex Harris, Dan Scott, Jason Knappel, What’s Hot – LifeStreaming and iJustine , Podcast of the Weekhttp://dailysearchcast.com , Song-of the-Week RaykoKRB Rock Star Poor http://www.raykokrb.com

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Episode 6 Interview with Internet Legend Jerry Shereshewsky, Ten Tips for Search Engine Optimization, Brother Love Summertime, call in +1 206-888-6606

Summary:

Interview with http://www.Grandparents.com CEO Jerry Shereshewsky, Ten Tips for Search Engine Optimization, Brother Love Summertime.

Please share Comments and call in at 206-888-6606 or email us atpodcast@10goldenrules.com.

Description

Interview with http://www.Grandparents.com CEO Jerry Shereshewsky, Ten Tips for the  most effective Search Engine Optimization and internet advertising, Podcast of the Week http://www.ForImmediateRelease.com Song of the week Brother Love Summertime

Please share Comments and call in at 206-888-6606 or email us at podcast (at) 10goldenrules (dot) com

Show Notes:

Call in from Michael Lang, The Lang Report. Presidential Election 2008 Best Internet Marketing” What are some of the hot new Search Engines?

Google, MSN and Yahoo have over 90%,. ASK.com 6% and www.Mahalo.com a hot new search engine with human results, read Fast Company Story about Mahalo http://www.fastcompany.com/magazine/118/man-vs-machine.html

Email form A Silkin “What do you think about advertising on Social Media Sites?”

Podcast-of the-Week For Immediate Releasewww.ForImmediateRelease.com Shel Holtz and Neville Hobson cover the UK Facebook advertisers who have cancelled ther advertising.

Call in from John Bejarano www.ROIMakers.com “Please explain how to get better results in the search engines (stay tuned for a Search Engine show coming soon!)

Ten Tips for the most effective search engine optimization and internet advertising

On Page Factors

1. Evaluation – Find out Where You stand on Google, MSN, Yahoo, ASK.com
2. Search Engine Performance www.SEODigger.com ,www.AltaVista.com MyWebsite.com
3. Make sure you have Clean code and No Flash sites!
4. Include a Site map link on all pages
5. Do keyword Research Keyword Selector Toolhttp://inventory.overture.com, also www.WordTracker.com andwww.KeywordDiscovery.com
6. Select three different keyword phrases to target for EACH page,
7. Use unique Meta tags and H1 tags on each page incorporating target keyword phrases
8. Describe photos and video using keyword phrases
9. Develop your on site text links, use target keyword phrases in underlined links to other internal pages
10. Build Links to Your Site through directories, partners, suppliers, associations

Live From the Blog:

1. Jeff  Search

Episode 5 Ten Internet Marketing Tips for Small Business, Live Beachcast, YouTube hit Chocolate Rain, call in +1 206-888-6606

Summary:

Ten tips for small business internet marketing and advertising, the first 10 Golden Rules Internet Marketing Beachcast, Breakout YouTube hitChocolate Rain Tay Zonday and John Mayer.

Live from the blog:

– get Simpsonized

– Google’s new AdWords Editor

– Links Hijinks John Kerry in Yahoo Search for Waffles

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

An incredible interview with Tim Westergren, the founder of www.Pandora.com, we play comments on Radio vs. Podcasting, Comments from Joe Jaffe’s Across the Sound http://www.acrossthesound.net and Mitch Joel’s Six Pixels of Separation http://www.twistimage.com/blog , Winner of the 2008 United States Presidential Election Best Internet Performance, Musical Selection Black Lab “See The Sun – Live Acoustic”

Summary:

An incredible interview with Tim Westergren, the founder of www.Pandora.com, we play comments on Radio vs. Podcasting, Comments from Joe Jaffe’s Across the Sound http://www.acrossthesound.net and Mitch Joel’s Six Pixels of Separation http://www.twistimage.com/blog , Winner of the 2008 United States Presidential Election Best Internet Performance, Musical Selection Black Lab “See The Sun – Live Acoustic”

Please share Comments and call in at 206-888-6606 or email us at podcast (at) 10goldenrules (dot) com

Description

An incredible interview with Tim Westergren, the founder of www.Pandora.com, we play comments on Radio vs. Podcasting Comments from Joe Jaffe’s Across the Soundhttp://www.acrossthesound.net and Mitch Joel’s Six Pixels of Separation http://www.twistimage.com/blog , Winner of the United States Presidential Election 2008 Best Internet Performance, Musical Selection Black Lab “See The Sun – Live Acoustic”

Please share Comments and call in at 206-888-6606 or email us at podcast (at) 10goldenrules (dot) com

Show Summary:

Radio vs. Podcasting…Comments from Joe Jaffe on the Across the Sound Podcast http://www.acrossthesound.net and Mitch Joel from the Six Pixels of Separation Podcast

My definition of Direct Marketing Measurability – the definition of Direct Marketing is that it is measurable and interactive, we can target people specifically and we know who responded, and when they do we create an ongoing two way relationship.

Radio vs. Podcasting …what do you think? Please join the discussion by email to Podcast (at) 10goldenrules (dot) com or call 206-888-6606 to leave a digital recording.

Audio comment from John Bejarano www.ROIMakers.com “Please speak about how to get better results in the search engines (stay tuned for a Search Engine show coming soon!)

Audio Comment from Joan Sparks http://www.jmfamily.com “Thank you for leading trend information”

Ten Golden Rules Team ‘Live From...

iPhone call in, Interview with Author and Super Affiliate Jeremy Palmer of Quit Your Day Job, What’s Hot Web 2.0 Ten Critical Strategies, Acceleration Anxiety, Google Quality Score, Squidoo, Interview  with Jim Crimmins www.TradersAccounting.com , Michael Lang www.TheLangReport.com , Rob Glazer Acceleration partners and www.BobbysBest.com ands Evelyn Grazini from www.AffiliateClassroom.com, Song of the week – butta verses “Jones in My Bones”

Please send audio comments to 206-888-6606

Live call in from an iPhone Chris Fauteux. Interview with Super Affiliate Jeremy Palmer from Quit Your Day Job and author of High Performance Affiliate Marketing  – Learn how Jeremy quit his day job and made over $1 Million last year, What’s Hot from Ten Golden Rules CEO Jay Berkowitz’s Affiliate Summit presentation Web 2.0 – Discover the Ten Critical Strategies for Affiliate Marketing.

My Key Learning from Affiliate Summit

1. ‘Acceleration Anxiety’ Ze Frank (http://www.zefrank.com )
2. Search vs. Search
3. Google Quality Score (http://adwords.google.com/support/bin/answer.py?hl=en&answer=21388 )
4. www.Zappos.com has 800K skews

South Beach fun with Tom Arnold, Kerri Pollard, Kevin Joyce from Commission Junction.

Question from April Kandel, Florida State University

1. What areas have the biggest growth potential and what types of jobs will be in high demand?
2. The future is interactive. The present is search.
3. Start a blog or a web site and add some affiliate or Google AdSense links.. You need a killer MySpace or Facebook page. What is Your Google Quotient? Can I find you if I Google you?
4. Sarah Meyers note I received on Twitter: My video on Gizmodo has over 12,000 views in the past hour! Digg it please! http://tinyurl.com/22aqjf 04:01 PM June 29, 2007 from web

Audio from Affiliate Summit – Jim Crimmins www.tradersaccounting.com, Michael Lang, www.TheLangReport.com , Rob Glazer Acceleration partners and www.BobbysBest.com ands Evelyn Grazini from www.AffiliateClassroom.com

What’s Hot – Web 2.0 – Discover the Ten Critical Strategies for Affiliate Marketing.

User Generated Content

1. iPhone / Mobile Web
2. Open Architecture – Widgets www.Twittervision.com, www.TwitterMap.com, www.SEODigger.com
3. Long Tail eCommerce www.Amazon.com Chris...

The secret to growing a successful business isn’t just about working harder—it’s about building smarter relationships and leveraging time efficiently. I had the privilege of speaking with Steve Fretzin, a seasoned coach for professionals, who specializes in helping lawyers master business development without the pressure of traditional selling. Steve’s innovative “sales-free selling” approach focuses on building authentic connections, fostering trust, and creating systems that simplify the process of growing your business. His insights on networking, strategic planning, and personal productivity will inspire you to rethink your approach to professional growth and client relationships.

Key Topics

[03:45] Steve explains how he transitioned into coaching lawyers during the 2008 recession.

[04:45] Why “sales-free selling” resonates with professionals and builds genuine relationships.

[05:57] The value of starting a podcast for relationship-building and content creation.

[08:15] Why networking through podcasts can generate business opportunities.

[10:45] How to embrace a mindset shift from hard selling to consultative business development.

[12:15] The importance of moving prospects to a clear “yes” or “no” and avoiding wasted energy.

[13:45] Writing a simple, actionable plan to guide your networking and business development.

[15:25] How to reconnect with old contacts to jumpstart referrals and opportunities.

[17:30] The significance of asking pointed questions to qualify relationships effectively.

[19:55] Testing potential referral partners with small exchanges to gauge reliability.

[21:15] Strategies for building a network in groups aligned with your target market.

[23:00] The “know, like, and trust” factor and why patience is critical for relationship-building.

[24:45] The power of offering value to others before asking for business in return.

[26:45] Using one-on-one meetings strategically to build meaningful connections.

[28:45] How Rainmakers delegate effectively to focus on their strengths and scale their businesses.

[30:30] Why letting go of perfectionism can increase productivity and growth.

[31:15] Leveraging peer advisory groups to gain outside perspectives and solve big challenges.

[33:45] The value of accountability in peer advisory groups to drive action and results.

[34:00] Steve’s personal productivity tool, the Remarkable 2, and its role in his paperless workflow.

[38:45] Why having a “right-hand” team member is essential for long-term success.

Resources Mentioned

Books:

• Traction by Gino Wickman - https://a.co/d/ihYy76d 
• Getting Things Done by David Allen  - https://a.co/d/jlj24W0 
• Who Not How by Dan Sullivan - https://a.co/d/cAouJ2E 

Tools/Websites

• Remarkable 2 – Digital paper tablet for note-taking and organization.
• LinkedIn – Leveraged for networking and professional branding.
• LinkedIn Tutorial for Business Development - https://www.youtube.com/watch?v=0EWfLRtUL0g 

Podcasts 

• Be That Lawyer Podcast (Steve Fretzin’s own podcast) - Focuses on helping lawyers develop business skills they didn’t learn in law school. -

What’s Hot – The Top Internet and Marketing Tradeshows: eBay live, Boston, Web 2.0 Summit 2007, The American Marketing Association mPlanet show, the DMA Annual Conference, Search Engine Strategies, Ad-Tech, Affiliate Summit, Live Blogging: Google Universal Search, How you can get your blog picked up in Search Engines, the top How-to video websites, TREO capcha, Reviews from the Search Engine Strategies Miami Latino trade show (Sarah Carberry, Google’s Multicultural Development Manager, Google Trends , Larry Mersman Vice President at Trellian, Keyword Discovery), and the panel hosted by Jay Berkowitz at Ad-Tech Miami

“ Blogs, Podcasts and Vidcasts”, upcoming presentation at Affiliate Summit 2007 East July 9th in Miami “ Web 2.0 – The Ten Critical Strategies for Affiliate Marketing” , Review of Ad-Tech Miami, Alberto Padilla, News Anchor, CNN interview with Shawn Gold, VP with MySpace.com, “Why our blog is on on Blogger.com and not on our website?”, “Why do podcasts sound radio on iTunes?”, The final five Golden Rules of Internet Marketing.

Thank you to our new sponsor Silverpop email marketing services.

Please send audio comments to 206-888-6606

Thank you to Mitch Joel of www.TwistImage.com, Background of Jay Berkowitz, LiveBlogging from the Ten Golden Rules team, Google Universal, Captcha, Conservapaedia, YouTube and instructional videos, What’s Hot Facebook, Golden Rules 1 through 5, Search Engine Optimization and more.

Read the transcript…

Transcript of 10 Golden Rules of Internet Marketing Podcast – Episode #1

Aired – 6/26/2007

JAY BERKOWITZ: This is episode one, the premier of THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST.

MUSIC BREAK

FEMALE ANNOUNCER: Welcome to THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST. Featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into sales. Now here’s the CEO of  www.tengoldenrules.com, Jay Berkowitz.

MUSIC BREAK

JAY: Well good morning, good afternoon or good evening. Whatever time this podcast finds you, welcome to our premier episode. In this podcast we’ll share case studies and examples of what’s working online we’ll interview some of the top minds in internet marketing, we’ll share what we learn from top industry trade shows and we’ll film live presentations and events which we will give to you as videocasts.  One of the things that will be a big part of this podcast is you. I want to invite you to participate by sending comments and questions. Each week we will feature listener emails and recordings, so please take part. Send comments and questions by email to podcast@10goldenrules.com. And please send us recorded audio, or use our simple call-in line at (206)888-6606. It’s just like calling a voicemail, it’s really, really easy. Just call (206)888-6606 and leave a message. The system automatically digitizes your voice and I will play your comment next week.

In this episode I will talk about how we started the podcast. I want to send a couple big thank yous out to some friends who helped us get it going. I’ll share a little bit of my background and news about industry events that we’re involved with, some trade shows we’re attending, speaking engagements and other events that we recommend. I’ll play some recordings from the team at 10 Golden Rules and they’ll share a few highlights they have discovered this week and some cool things that they are blogging about.

We’ll also have two features each week. The first one is called “What’s Hot” where we’ll look at a trend or a technology or a website that’s a buzz in the blogosphere, or something that clients are asking us about. We’ll also feature a “Ten List.” This will be a list of ten tips or ten golden rules or ten things we learned from a guest on the show.

Now before I get going I’d like to extend a virtual tip of the cap to some of the people who’ve inspired this podcast. Every week I listen to Mitch Joel’s SIX PIXELS OF SEPARATION and Joe Jaffe’s ACROSS THE SOUND. And as often as I can I play, Shel Holtz and Neville Hobson’s FOR IMMEDIATE RELEASE, The BusinessWeek CEO GUIDE TO TECHNOLOGY, AMERICAN COPYWRITER, INSIDE PR, NEW COMM ROAD, and Danny Sullivan and Daron Babin’s DAILY SEARCHCAST, just to name a few.

Several weeks ago I saw Mitch Joel speak an event. Mitch challenged the audience to participate in new media and to raise the bar. I’ve been working on the technical aspects of getting this podcast ready for several weeks and Mitch has been a huge, huge help in sharing with us some of the tools and techniques we needed to get this thing going. So a big thank you to Mitch. Please help me pay it forward by visiting http://www.twistimage.com . Read Mitch’s blog, subscribe to his podcast and join his community. And to all the inspirational podcasters, I’ll do my best to add a little value to this community.

MUSIC BREAK

JAY: And now, here’s our news and events portion. Last week we presented at Search Engine Strategies in...

Success in business is about more than hard work—it’s about crafting a vision, building strategies, and surrounding yourself with the right people. Ivy Slater brings her experience as a successful entrepreneur and coach to help law firms and professionals unlock their potential through strategic growth and succession planning. By aligning personal passions with professional goals, she demonstrates how bold decision-making, valuing your worth, and understanding the story behind your numbers can transform your business. Ivy emphasizes the power of stepping outside daily routines to gain fresh perspectives, fostering creativity and innovation. Her approach focuses on creating sustainable growth, building strong leadership teams, and preparing firms to thrive for years to come, inspiring a mindset shift toward abundance and long-term success.

Key Topics

[03:27] How Ivy transitioned from a printing business to coaching law firms and professionals.

[04:22] The importance of listening to your market and identifying opportunities.

[05:12] Why creating a business aligned with your passions leads to fulfillment.

[06:13] Lessons learned from helping professionals transition to entrepreneurship.

[07:39] Why decision-making is the foundation of effective leadership.

[09:16] Building trust by sharing your authentic self in business relationships.

[10:58] Overcoming self-doubt and valuing your worth as a professional.

[12:33] Understanding the critical role of numbers in business growth and planning.

[14:31] The importance of envisioning your personal and professional life five years from now.

[16:54] Using shorter timeframes for strategic planning to stay adaptable.

[19:27] Why stepping away from your desk helps unlock creativity and fresh ideas.

[21:34] Steps to create an actionable strategic plan, including SWOT analysis and SMART goals.

[23:24] Integrating succession planning into your long-term business strategy.

[25:44] Structuring your business so it can operate effectively without you.

[27:18] How building a strong team ensures the longevity of your firm.

[29:12] Why mindset shifts from scarcity to abundance are critical for success.

[31:13] The value of maintaining relationships over the long term for lasting success.

[32:44] Productivity strategies, including using calendars and CRM tools effectively.

[33:05] Incorporating wellness routines like walking and strength training into your life.

[36:34] Ivy’s advice for law firms looking to grow and create actionable visions for the future.

Resources Mentioned

• Think and Grow Rich by Napoleon Hill - https://a.co/d/gdQPvmr 
• The E-Myth by Michael Gerber - https://a.co/d/6p35pEW 

• Acquired – Business knowledge and case studies podcast.  https://podcasts.apple.com/us/podcast/acquired/id1050462261 
• Wiser Than Me by Julia Louis-Dreyfus – Inspirational interviews with accomplished women. https://podcasts.apple.com/us/podcast/wiser-than-me-with-julia-louis-dreyfus/id1678559416 

• CRM Systems – For managing client relationships.
• Calendars – Essential for task and relationship management.

About Guest:

Ivy Slater is the CEO of...