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Explore every episode of the podcast Tell Me About It

Dive into the complete episode list for Tell Me About It. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Truth About Masculine vs Feminine Energy06 Apr 202600:36:21

If you’re a strong, successful woman who feels like men are threatened by your success… let’s break down the reality of alpha males vs real men AND masculine vs feminine energy.

This episode breaks down the truth about so-called “alpha males,” why insecure men sabotage powerful women, and what real masculinity actually looks like in a healthy relationship.

If you’ve ever felt like you had to shrink, dim your light, or carry the entire relationship just to keep the peace, you’ll find out why (and what to do about it).

Tune in to discover:

✅The real difference between “alpha males” and secure, masculine men
✅Why successful women trigger insecure men
✅How to balance masculine energy in business vs feminine energy in relationships
✅The truth about the male loneliness epidemic
✅Signs you’re in a toxic or emotionally abusive relationship
✅What a healthy, supportive partnership actually looks like
✅Why women are raising their standards… and NOT settling anymore

Key moments:

00:00:00 Intro
00:02:00 Masculine Energy in Business
00:04:00 Feminine Energy at Home
00:07:20 Truth About “Alphas”
00:12:00 How Insecure Men Gaslight and Belittle
00:15:20 What Toxic Relationships Do to Your Body
00:17:40 What Real Partnership Looks Like
00:22:00 Women No Longer Need Men
00:23:20 The Male Loneliness Epidemic Explained
00:28:20 Stop Shrinking for Small Men
00:34:20 Be Unapologetically Picky

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Income Trap Keeping Women Stuck (Even on Good Money) | Jessica Conrick29 Mar 202601:19:32

Why are so many high-earning women still financially stuck - earning more every year but building nothing?

In this episode, I sit down with Jessica Conrick - CPA, wealth strategist, and creator of the SF15™ framework (Self-Funded in 15 years).

Jess has helped thousands of women move from income reliance to genuine financial independence.

And her own story… from high school dropout and single mom to building a wealth framework changing women's financial futures… is a genuine ride.

Together, we unpack the income trap that catches even smart, successful women, why earning more won't fix it, and how to start converting income into income-producing assets using her three-phase SF15 system.

You'll also hear why your home might be a liability before it's an asset, the identity shift from consumer to investor that changes how every dollar moves through your life, and how to calculate your "freedom number".

Tune in to discover

✅Why high income does NOT equal wealth
✅The “income trap” that keeps women financially stuck
✅How lifestyle creep is silently draining your future
✅The powerful shift from consumer → investor mindset
✅What “self-funded freedom” actually means
✅How to start building wealth (even if you feel behind)
✅Why most people are unprepared for retirement
✅The first step to creating financial independence in 15 years

Key moments:

00:00:00 Intro
00:03:00 Meet Jessica Conrick
00:10:21 Sidecar Racing and Pattern Interrupts
00:25:40 High School Dropout to CPA
00:32:12 Surviving a Bushfire
00:39:00 The Income Trap Explained
00:43:15 Consumer vs Investor Identity
00:49:00 Birth of the SF15 Framework
00:55:57 The Three Phases of SF15
01:04:00 Your Home Is Not an Income Asset
01:10:43 Raising Financially Literate Daughters
01:15:29 Mindset Is 80% of the Game

This episode is for you if you're earning good money but still feel like there's too much month at the end of it.

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👉Connect with Jessica Conrick:

https://www.instagram.com/jessica.conrick/
https://www.facebook.com/selffundedin15years/
https://www.sf-15.com/get-started

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Grief, Business & Motherhood: The Reality No One Talks About | Prue Taylor26 Jan 202601:12:34

What happens when you’re running multiple businesses, raising nine children, and your world is completely shattered by grief?

In this episode of Tell Me About It, Cait Muir sat down with salon owner, hair educator, and foster mum Prue Taylor - for a raw, unfiltered conversation about business, loss, motherhood, and healing.

Prue shares her journey of building a hair salon from her garage…

Scaling to multiple thriving salons…

And what it really looks like to be a female entrepreneur in the hair and beauty industry.

You’ll hear about the realities of salon ownership, leadership, staff turnover, training apprentices, and why stepping off the floor is sometimes the most powerful move a business owner can make.

Prue opens up about:

✅Losing her partner suddenly and navigating grief as a business owner

✅How trauma impacts the nervous system and emotional regulation

✅Why breathwork and somatic healing became essential tools in her recovery

✅Raising children through kinship care and foster care while running businesses

✅Balancing motherhood, leadership, and survival when life falls apart

✅Why trusting your intuition matters more than expert advice

If you’re a salon owner, female entrepreneur, or a woman holding everything together while quietly falling apart… you’re in the right place.

Key moments:

00:03:40 From Garage to Empire
00:07:40 The Day Everything Changed
00:11:40 The Truth About Grief
00:17:40 Signs from the Other Side
00:23:40 Anger & Grief
00:27:40 Discovering Breath Work
00:34:00 The Business Brain
00:38:00 Training vs Losing Staff
00:47:40 Nine Kids One Roof
00:56:00 Managing Business and Babies
01:01:00 Hair Education Journey
01:09:00 Trust Your Own Intuition

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👉Connect With Prue

https://www.instagram.com/pruby_26
https://www.instagram.com/ladyandthehair

https://www.tiktok.com/@pruby26
https://www.tiktok.com/@_ladyandthehair_

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why Your Salon’s Best Employees Keep Quitting19 Jan 202600:29:36

If you’re a salon owner wondering why your best stylists are disengaging… whilst low performers coast… your reward system is the real problem.

In this episode of Tell Me About It, I break down why blanket rewards are destroying your workplace culture, killing staff motivation, and quietly driving your top performers out the door.

I’m sharing the uncomfortable truth about equality vs equity at work, why “treating everyone the same” isn’t actually fair, and how your reward structure might be breeding mediocrity (without you even realising it).

Tune in to hear about:

✅The real difference between equality vs equity in the workplace

✅Why high performers leave and underperformers stay

✅How poor reward systems create a toxic salon culture

✅The psychology behind motivation and performance at work

✅How to build performance-based rewards that actually motivate

✅Using KPIs, accountability, and transparency to retain top talent

This episode shows you how to build a high-performance team, improve staff retention, and create a culture where effort actually matters in your salon.

Key moments:

00:00:20 Blanket Rewards & Culture
00:02:00 Equality vs Equity
00:05:00 The ‘Communism in Business’ Effect
00:09:40 Why Top Talent Leaves
00:15:00 Teaching Teams to Coast
00:18:40 Learned Helplessness
00:21:00 Building Performance-Based Culture
00:24:00 Rewarding Contribution & Loyalty

Ready to stop funding mediocrity and start building a team that actually wants to perform? Listen now and discover the culture shift that could transform your business.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

From Last Place to Pro Champion in 12 Months | Katie Alexander12 Jan 202600:39:26

If you’re a woman in business or simply a woman who knows they’re capable of more - this episode will inspire you with the discipline, confidence, and self-belief to actually go all in.

Katie Alexander joins us to share a masterclass in high-performance mindset, resilience, and identity shifts.

Katie is a FIFO underground sparky, bikini bodybuilding pro, and walking proof that discipline beats motivation every single time.

And whilst the conversation discusses bodybuilding and fitness - the lessons shared are giving you the exact skills required to scale a business, survive burnout, and stop giving a f*ck what people think.

Tune in to hear about:

✅What it really takes to go from last place to winning (in sport, business, and life)

✅How to stay consistent when no one is cheering you on

✅The best ways to handle judgment, criticism, and tall poppy syndrome as a woman

✅How to stop people-pleasing… and start backing yourself instead

✅A simple way to build resilience during intense seasons of growth

✅The truth about the mental crash after you hit a big goal (and how to handle it)

If you’re a service-based business owner, coach, or ambitious woman who’s tired of Instagram-perfect advice and wants real talk about discipline, sacrifice, and self-trust - tune in now.

Key moments:

00:02:44  Katie's Competition Wins
00:04:20  Fear of Judgment
00:05:20  Using Loss as Fuel
00:07:40  The 1:30 AM Training Routine
00:11:40  Glamorous vs. Reality
00:15:00  Post Comp Recovery
00:18:00  The Intuition Shift
00:21:40  Teaching to FIFO Sparky
00:25:00  Escaping the White Picket Fence
00:30:20  People Pleasers
00:37:00  Advice to Younger Self

If you've ever felt trapped by other people's expectations of who you should be, this episode will light a fire under you. 

Hit play now and discover how Katie went from people-pleaser to Pro Champion.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why New Year’s Resolutions Are Bullsh*t… Do THIS Instead in 202605 Jan 202600:23:44

Forget useless New Year’s resolutions. They don’t work, and deep down, you already know it.

In this powerful first episode of 2026, I’m declaring that it’s time to reset, realign, and actually make this year mean something.

If you’re a business owner, entrepreneur, or high-achieving woman tired of vague goals and ready for real change, this episode will show you exactly how to:

✅ Get brutally honest about where you're at right now
✅ Set intentional, specific goals that actually mean something
✅ Design your perfect day (yes, seriously… down to the tiny details)
✅ Build a team and culture that fuels your growth
✅ Track your KPIs like a CEO (and stop avoiding the numbers)
✅ Align your energy with action so 2026 is your most abundant year yet

You’ll also hear about the power of vision boards, growth mindset hacks, and why vague goals = vague results (and burnout).

Key moments:


00:04:00 The reset alternative
00:06:40 Beyond numbers
00:11:00 The perfect day exercise
00:16:20 Team culture
00:19:00 One thing at a time
00:20:40 Make visual goals
00:21:40 Why money needs purpose

Whether you're ready to scale your business, shift your mindset, or totally overhaul your life - this is the episode to kickstart your journey.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

20 Things You Asked About Our Home… And We Answered All of Them29 Dec 202500:36:25

After six months of living in their bold and beautiful new build in Queensland, Cait & Cam are answering 20 of the most asked (and awkward) questions about their home, relationship, and design choices.

Expect laughs, honest reflections, practical build advice, and a deep dive into why they chose everything…

From a black plunge pool to mid-century secondhand furniture - and how they stayed (or didn’t stay) on budget.

Tune in to hear about:

👉Why they chose a volume builder over a custom build

👉Sustainable design choices & secondhand furniture sourcing

👉Navigating build regrets (spoiler: there aren’t many!)

👉Their bold facade, Venetian plaster, and floor-to-ceiling tiles

👉Designing with dogs, future kids & real life in mind

👉The story behind that infamous neon bathroom sign

👉Cam’s journey into the Lawn Dad Era™

👉How to afford a big build without a handout

👉The real reason there’s so much pink in the house

Key moments:

00:02:00 The Black House Backstory
00:05:00  What We'd Change
00:07:40  Why Secondhand
00:10:00  Volume vs Custom Building
00:12:00  Big House, Small Family
00:15:20  Black Isn't Hot
00:17:40  Building Advice That Works
00:20:40  Style Without Rules
00:25:00  Biggest Build Splurges
00:29:00  Budget Blowout Confession
00:33:00  How We Pay For It

Whether you're planning a build, dreaming about design, or just want to peek inside a home that refuses to blend in, this episode delivers practical wisdom and funny insights.
-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

I Fired a Client After 4 Years (And Everything Changed)22 Dec 202500:20:58

What happens when a loyal, lovely client just stops showing up energetically… but keeps paying you anyway?

This week on Tell Me About It, I’m sharing the real story of why I fired a long-term coaching client.

Not because she did anything wrong - but because something vital was missing: energy, action, and alignment.

The crazy thing is, within DAYS of letting her go, two new, highly aligned clients signed up (with no marketing involved).

Coincidence? I think the f*ck not.

In this episode, we’re talking about:

✅ How to know when it’s time to fire a client
✅ Energetic alignment in business and why it matters
✅ Letting go of clients with love, clarity, and integrity
✅ Why holding onto the wrong people is blocking your growth
✅ How to have tough client break-up conversations
✅ The real cost of tolerating toxic or checked-out clients
✅ How to make space for your dream clients in 2026

Key moments:

00:01:00 The Four Year Breakup
00:04:40 Energy Shift After Letting Go
00:06:20 The Wardrobe Principle
00:09:00 Firing Toxic Clients
00:12:00 Having The Conversation
00:15:00 Overcoming Fear of Letting Go
00:17:00 Scarcity Mindset Trap
00:19:00 Audit Your Client Roster

Listen now and discover how clearing the old creates space for opportunities that actually light you up.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Everything We Got Wrong About Sex Education | Jess Douglas-Monks15 Dec 202500:35:56

What happens when we stop following the “normal” script for relationships, sex, mental health, and motherhood?

In this powerful episode of The Tell Me About It Podcast, I’m joined by Jess Douglas-Monks (JDM Sexology) - a sexologist and mental health advocate based in rural Victoria, Australia.

This conversation dives deep into ethical non-monogamy (ENM), queer identity, consent education, sex positivity, and the realities of navigating bipolar disorder… while raising children and building a life that actually fits.

Jess shares her lived experience moving from florist to psychologist-in-training to sexologist.

We also explore breaking taboos around sex education in rural Australia, and why honest conversations about bodily autonomy, consent, and pleasure-based sex education are essential for protecting children and empowering adults.

Tune in to hear about:

✅Ethical non-monogamy and navigating a throuple

✅Monogamy vs non-monogamy and why “normal” isn’t working for everyone

✅Queer motherhood and raising kids with consent and bodily autonomy

✅Sex education, pleasure, and why abstinence-based teaching fails

✅Bipolar type 2, postnatal depression, and mental health stigma

✅Family violence awareness and why these conversations are still hidden

✅Parenting, privacy, and consent in the digital age

✅Why doing what’s right for you matters more than public opinion

If you care about consent culture, sex positivity, queer identity, women’s mental health, and honest conversations, this one is for you.

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👉Connect with Jess from JDM Sexology

https://www.instagram.com/jdmsexology/

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why 2025 Was So Hard: The Universal Breakdown You Need to Hear08 Dec 202500:33:24

Buckle up hot kings, queens, and cosmic creatures - because today we are DEEP DIVING into why 2025 sucked.

There's been loss, grief, and death this year, both literal and metaphorical.

Plus a generous sprinkling of businesses closing, solid relationships crumbling, and people quitting jobs, projects, and situations that no longer fit.

This episode breaks down the spiritual mechanics behind the madness of 2025. And why 2026 is about to be your phoenix-rising, villain-origin, new-beginning, “I’m finally doing the damn thing” era.

Tune in to hear about:

✅ Why 2025 really forced you to release everything that no longer fit

✅ How “snake” energy pushed you into a total identity shed

✅ The real reason relationships, careers, and businesses collapsed

✅ Why 2026 creates the perfect blueprint for new beginnings

✅ What the Year of the Horse means for your ambition, power, money, and purpose

✅ How to use astrology, numerology, and planetary retrogrades to actually move forward

If you’ve found yourself thinking, “Why is 2025 so f*cking hard?” this episode is for you.

Key moments:

00:01:00 Patterns of 2025
00:03:00 How Universal Years Work
00:05:40 Year Nine Explained
00:07:20 Snake Energy Revealed
00:14:40 Five Planets Retrograde
00:21:40 2026 New Beginnings
00:25:20 Metal Horse Traits
00:29:00 Recommended Reading
00:30:40 Your Comeback Era

Ready to understand why this year broke you down - and how next year is designed to build you back up? Listen now.

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👉Noteworthy books on this topic

ZILLIONS: Titania's Book of Numerology
The New Astrology by Suzanne White
Chinese Astrology by Shelly Wu

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Truth About Trauma, Toxic Love, and Healing | With Becky Adams01 Dec 202501:12:46

If you've ever felt broken, trapped, or too far gone to begin again - this episode will change everything.

In this powerful and deeply honest conversation, trauma coach and former multi-business owner Becky Adams joins your host, Cait Muir, to share her extraordinary journey of transformation.

From working on cruise ships and owning eight salons - to pole dancing at 40, surviving emotional abuse, and rising again to help other women and teens choose life.

Tune in to hear about:

✅ How trauma shaped Becky’s life (and how she healed)
✅ The role of NLP in deep, rapid trauma recovery
✅ How pole dancing helped her reclaim her body and confidence
✅ Boob jobs, body image, and escaping from societal standards
✅ Parenting with compassion & the pressure of perfection
✅ Why "too old", "too late", or "too damaged" are all lies

You'll also hear wild stories about meeting Mike Tyson, being picked up by an A-list celebrity (without knowing who he was), and why her hot pants at school pickup mortified her teenage sons.

Key moments:

00:04:00 How Pole Dancing Saved Her
00:07:20 From Salons to Trauma Coaching
00:09:00 Stumbling Into NLP
00:14:40 The Truth About Adoption
00:22:00 Teen Suicide Issue
00:30:40 Breast Implants (Gone Wrong)
00:40:20 Hot Pants at School Pickup
00:46:00 Life on Cruise Ships
00:54:00 Mike Tyson in Vegas
00:59:40 What Trauma Coaching Heals
01:02:40 Advice for Abused Women

If you've ever felt stuck, broken, or like healing would take forever - this episode will show you another way.

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

What Your Purchases Are Really Costing You (Life Hours Explained)24 Nov 202500:34:27

It’s time to radically reframe your relationship with money, time, and the cost of your lifestyle.

Most of us blur the line between wants and needs because facing the truth feels uncomfortable.

We convince ourselves that expensive car payments and lifestyle upgrades are necessities when they're actually choices we make without fully understanding the trade.

This episode challenges you to calculate your real hourly wage by factoring in everything: commute time, work prep, decompressing, and all work-related expenses.

The results are often shocking.

Whether you're an entrepreneur, business owner, coach, or someone who constantly feels burnt out from overworking, this episode will challenge everything you thought you knew about value, time, and success.

Tune in to hear about:

✅ How to calculate your real hourly wage
✅ Why your money mindset is keeping you stuck
✅ The difference between wants vs needs (and how we blur the line)
✅ The power of strategic outsourcing… yes, hiring help can create wealth
✅ A little-known yet highly effective way to stop impulse spending
✅ How “lifestyle inflation” silently steals your freedom
✅ The emotional side of consumerism, self-worth, and financial avoidance

Key Moments:

00:00:00 Your Morning Coffee (Real Cost)
00:03:00 The Truth About Time
00:06:00 Car Payment Reality Check
00:09:00 Wants Vs Needs
00:13:00 The 24 Hour Purchase Rule
00:16:00 Sacred Money Archetypes
00:20:00 Strategic Outsourcing
00:27:00 Calculate Your Real Hourly Wage
00:31:00 Structure Income By Purpose

Stop trading hours of your life for things that don't serve you.

Listen now to discover how to value your time properly and make decisions that actually create the life you want.
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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Part 2: The Career Story I Never Wanted to Tell Until Now23 Mar 202600:35:36

What if losing everything was the best thing that ever happened to you? This is PART 2 of my journey to where I am today.

I’m continuing the story behind my journey - from rock bottom, toxic relationships, and nearly $300,000 in debt… to building multiple 6 and 7-figure businesses, selling my salon, and creating a life I actually love.

This episode highlights the reality of small business, resilience, and what it really takes to succeed when everything feels like it’s falling apart.

If you’re a salon owner, small business owner, or entrepreneur stuck in the messy middle - you can avoid the mistakes I made, just by listening.

Tune in to hear about:

✅How I went from $300K in debt to financially free
✅The harsh truth about running a salon business
✅Why toxic relationships can hold you back in business
✅The moment everything changed after hitting rock bottom
✅How I rebuilt my business into a 7-figure success
✅The power of becoming a solo operator (independent stylist)
✅How to attract better clients and charge premium prices
✅Why systems, leadership, and boundaries are everything

Key moments:

00:00:00 Intro
00:00:40 Rock Bottom
00:04:20 Staff Walkout
00:09:20 The Plot Twist Month
00:12:00 Solo Operator Era
00:12:40 The $300K Debt Breakdown
00:15:20 Creative Colorist Evolution
00:18:00 Debt Free and Focused
00:21:00 Coaching Business Launch
00:22:00 The Million Dollar Salon
00:26:20 Domestic Violence and Cancer
00:29:00 Selling the Salon
00:31:40 Going All In on Coaching

This episode also covers rebranding lessons learned the hard way, the power of removing your safety net, and why small businesses are only for the brave.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

How This Young Lawyer Quit His Job & Built a Law Firm from Scratch17 Nov 202501:04:04

From frustrated lawyer to building a modern legal empire, Damon Laffin is redefining what it means to run a law firm - and be a present dad in the chaos of entrepreneurship.

Welcome to another unfiltered episode of the Tell Me About It Podcast with me, your host, Caitlin Muir.

This week, I sit down with Damon Laffin, an unconventional lawyer, founder of Odyssey Legal, content king, Muay Thai enthusiast, dad of two, husband, and self-proclaimed wolf lover.

Damon’s path to building a modern law practice wasn't smooth.

His journey started as an 18-year-old paralegal cutting up old files.

Along the way, he’s battled imposter syndrome, worked through depression, and eventually launched his own firm at 29 - with a newborn baby and mounting financial pressure.

Tune in to discover:

✅What it’s really like starting a law firm from scratch at 29

✅Why working from home as a dad is a massive win

✅Mental health, postnatal depression (for dads), and the chaos of parenting toddlers

✅How Damon went from criminal law to launching a dispute resolution powerhouse

✅ChatGPT in law, using AI as a lawyer, and creating content that actually connects

✅Philanthropy, gut health, and why legal prevention beats cleanup every time

This conversation explores the reality of building a business while raising young children, the role of discipline and routine in managing mental health, and why the traditional law firm model is dying.

Key Moments:

00:02:40 Odyssey Legal Journey
00:10:00 Male Postpartum Depression
00:17:00 The Truth About School
00:24:00 Alternative Education
00:29:30 Content Creation Strategy
00:37:20 Legal Strategy
00:43:40 AI &f Law
00:59:20 Damon’s Mafia Connection

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👉Connect with Damon & Odyssey Legal

Damon runs Odyssey Legal from home, helping businesses scale with smart legal protection and dispute resolution.

https://www.instagram.com/diary_of_an_entrepreneur

https://www.instagram.com/odyssey_legal

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👉Check out Odyssey Legal's template library for affordable legal documents for your business 

https://www.odysseylegal.com/templates

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👉Find out more about how we can work together

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why Your Hometown Might Actually Be Your “PROGRESS PRISON”10 Nov 202500:32:38

They said I was selfish, dramatic, and delusional for wanting to leave my hometown.

Yet it turned out to be the best decision I ever made.

This episode of The Tell Me About It podcast shares my personal story of leaving the only place I’d ever known - to chase something bigger.

You’ll hear about navigating grief, loneliness, homesickness, and gaslighting from people who should have supported me.

And if you’ve ever been guilted into staying where your soul doesn’t belong, you feel trapped, or you’ve already left - this one’s for you.

Tune in to hear about:

✅What finally pushed me to leave my birth town

✅The emotional rollercoaster of moving solo in your 30s

✅Why parental resistance and guilt are real and common (and what to do about it)

✅Homesickness, loneliness, and becoming a beginner again

✅Manifestation, divine timing & trusting the process

✅How travel rewired my worldview and business success

✅Why your comfort zone might actually be your prison… and how to finally escape

This episode is all about creating the life you actually choose, instead of living the life you inherited.

Key moments:

00:06:00 I Almost Left Earlier
00:12:00 Making the Move
00:17:00 Nobody Becomes Somebody
00:22:00 Childhood Dreams Manifest
00:26:00 Parental Gaslighting
00:31:00 Gratitude

Stop living vicariously through other people's adventures and start writing your own story.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

How I Paid Off $245,000 in Debt With This 8-Step Plan (TRY NOW)03 Nov 202501:09:53

Drowning in debt with no clue where to start?

I had $245,000 in debt at 24 years old - none of it on property . I’ve seen countless other women in business struggling with debt, too.

In this episode of The Tell Me About It Podcast, I’m joined by my long time friend, Charli Nekrep, to open up about how we each faced crazy amounts of debt (I’m talking 6-figures here).

Together we’ll share how we were able to clear the debt and came out the other side - giving you empowering advice to help YOU get financially free too.

Whether your credit card is maxed, your car's been repoed (yep, we go there), or you just feel like you're living week to week - there’s something for you in this episode.

Tune in to discover

✅ Our biggest financial mistakes (including credit cards, bad loans, and business debt)

✅ The 8-Step “Stairway Habit” we use to help clients get out of debt

✅ Shifting your money mindset (hint: This is more important than you might think)

✅ The exact structure we used to clear debt, build savings, and buy property

✅ How to reset your finances after divorce, illness, or major life curveballs

✅ What financial freedom actually looks like in your 30s and beyond

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why Good Service Business Owners Go Broke (While Bad Ones Survive)26 Oct 202500:27:29

Get a short & sexy course sharing how to price your services for maximum profit → https://iconiccoaching.com.au/product/project-profit

Too many salon owners and service providers are working full-time hours for part-time pay - that ends now.

Whether you're a salon owner, barber, beauty clinic operator, coach, creative, or any service-based business owner - this episode is packed with real, actionable advice on how to:

✅ Calculate your break-even point and bottom line so you actually know how business is going

✅ Stop discounting and start enforcing your prices - to make the profit you deserve

✅ Bridge the gap between what you're charging and what you should be charging

✅ How to stop letting clients (or staff) run your business

✅ Take control of your business finances with confidence and clarity

✅Reducing business costs smartly (power bills, rent, staff, etc.)

Look, you didn’t start a business to be broke and burnt out - tune in today and start making what you deserve.

Key moments:

00:02:20 Businesses Closing Down
00:03:40 No More Making Excuses
00:05:40 Taking Accountability
00:08:00 Pricing Your Worth
00:14:20 Client Boundary Issues
00:17:40 Speed Equals Expertise
00:21:00 Deserve to Profit
00:26:00 Know Your Worth

If you're exhausted from working nonstop but still can't pay yourself what you're worth, this episode gives you the framework to finally fix your pricing and start profiting from your business.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Rokstar Salon: Rising Above Life's Darkest Moments (With Brodie Lee Tsiknaris)21 Oct 202501:11:34

Behind the glitz of awards, fashion weeks, and thriving salons lies the untold journey of Brodie Lee Tsiknaris - a powerhouse in the hairdressing industry who built her legacy through unimaginable pain and unshakable purpose.

In this deeply inspiring and emotional episode of Tell Me About It we explore Brodie’s life.

You’ll hear about her journey from humble beginnings in country Queensland to becoming a multi‑award‑winning salon director, educator, and business trailblazer.

Brodie opens up about the real journey behind the success, including grief, infertility, loss, love, and resilience that shaped her into one of Australia’s most respected women in business.

Tune in to hear:

✅ How Brodie turned tragedy and trauma into purpose and power
✅ The truth about what it takes to build a successful salon from the ground up
✅ The realities of infertility, pregnancy loss, and mental health in business
✅ Why female leadership, mentorship, and supporting your team truly matter
✅ The mindset and habits that helped her become an award‑winning hairdresser

Whether you’re a salon owner, hairdresser, apprentice, or a woman in business chasing your dreams, this episode will remind you that you can rise again… even after life’s hardest moments.

Key Moments:

00:00:20 Country girl origins
00:09:00 The Making of a Hairdresser
00:23:00 Rock Bottom at 22
00:28:20 The Mountain You Climb Alone
00:33:20 Turning Pain Into Practice
00:37:00 The unexpected love story
00:42:00 Lightning Strikes Twice
00:51:00 The Silent Suffering of IVF
00:57:00 48-Hour Rule
01:07:00 Winter Always Turns to Spring

From losing her partner to suicide to building one of Brisbane’s most awarded salons, Brodie Lee Tsiknaris’s story is a story of resilience, grit, and rising from rock bottom.

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👉Connect with Brodie:

https://www.instagram.com/brodieleerokstar/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why Work-Life Balance Is a Lie (And What to Do Instead)13 Oct 202500:35:40

Is work-life balance actually making you more stressed? In this episode of Tell Me About It, I’m busting the myth of work-life balance - especially for small business owners, entrepreneurs, and creatives.

Instead, I explore a more powerful, honest alternative…

The “work-life blend”.

If you’ve ever felt guilty for working late, struggled to set perfect boundaries, or felt torn between your business and your personal life - you’ll learn how to drop the unrealistic expectations and start blending your life and business in a way that actually works for YOU.

Tune in to discover:

✅Why work-life balance is a lie (and possibly causing burnout)

✅How to adopt the ‘work-life blend’ for more freedom and fulfillment

✅How to build a business that aligns with your life, not against it

✅Real talk on burnout, guilt, obsession, and entrepreneurial seasons

✅How outsourcing and planning strategies can give you your time (and sanity) back

✅The truth about relationships, support systems, and success as a business owner

✅How to stop punishing yourself for not doing it all

Key moments:

00:00:45 The balance myth creates stress
00:03:20 Breakthroughs happen outside work hours
00:06:40 The 40-hour week is outdated
00:10:20 Work where life happens
00:15:00 Energy dictates your schedule
00:18:00 Planning week strategy explained
00:21:40 Outsourcing is not optional
00:26:20 Business has natural seasons
00:31:00 Success creates options not obligations
00:33:00 Choose the right partner

It's time to abandon the balance myth and embrace the blend. Your future self will thank you for it.

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

From MS Diagnosis to Award-Winning Filmmaker | Cassidy Kryyger’s Story09 Oct 202500:53:14

What do you do when the traditional path doesn’t work for you? You make your own damn path.

In this episode of Tell Me About It, Cassidy Krygger opens up about launching her own production company, managing MS, and growing a viral Hollywood nostalgia brand.

We also explore how Kryyger accidentally built a 270,000-follower Instagram presence that caught the attention of Ariana Grande, Ryan Reynolds, and other major Hollywood celebrities.

She shares the reality of managing a degenerative disease while running multiple businesses, why she refuses to let sympathy define her story, and how she made a conscious decision to fight rather than surrender.

This conversation proves that your worst days can become the foundation for your best work - if you're willing to take charge of your own life and create something meaningful with the time you have.

Tune in to discover:

✅How Cassidy transitioned from acting to filmmaking and built her own production company

✅The story behind Daisy, her award-winning short film based on real family history

✅What it’s really like to go viral and grow an Instagram page to over 270K followers

✅Tips on building a niche brand and attracting celebrity attention on social media

✅Managing anxiety, grief, and health challenges while still pursuing a creative career

✅Why strong female role models can shape the way we show up in the world

✅The emotional side of outgrowing friendships and learning to protect your energy

Listen now to hear how Cassidy turns pain into purpose and builds an empire while battling her own body.

Key Moments:

00:03:10 Introducing Daisy the film
00:07:10 Making your mark on the world
00:11:10 Growing up with strong women
00:16:10 Severe anxiety
00:19:10 MS diagnosis at 23
00:25:10 Processing the diagnosis
00:31:10 Medication side effects and trade-offs
00:37:10 Becoming an MS Australia ambassador
00:40:10 Building Hollywoodland Photos accidentally
00:44:10 Feature film plans for Daisy
00:48:10 Finding good in every day

Whether you’re a creative personality type, a business owner, or, navigating life with chronic illness - this episode will give you incredible insights into resilience and what’s possible.

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👉Cassidy’s short film "Daisy"- based on her great-grandmother's scandalous 1930s love story - has won 20 awards and opened doors she never imagined. You can rent or buy it here: https://daisyproductions.vhx.tv/

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👉 Connect with Cassidy:

https://www.instagram.com/cassidykrygger
https://www.instagram.com/hollywoodlandphotos
https://www.instagram.com/daisyproductionsau

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

How I Took Back My Time, Health & Sanity in 202501 Oct 202500:22:36

I threw every rule I teach out the window in 2024.

I became financially obsessed - to the point where I was working five to seven days a week, flying constantly, and completely neglecting my health and relationships.

In the end, my body forced me into bed rest for two months, I had to cancel jobs, refund clients, and miss out on major opportunities.

This episode walks you through exactly what went wrong and how I completely restructured my life and business in 2025.

Tune in to hear:

✅The true cost of chasing income at the expense of health

✅Navigating burnout, IVF, and grief (all at once)

✅How I restructured my team and set powerful business boundaries

✅The exact mindset shifts that changed my life in 2025

✅Embracing JOMO (The Joy of Missing Out) and saying NO without guilt

✅Tips for building a schedule that actually supports YOU

✅What is absolutely non-negotiable for everyone who wants success and happiness

If you’re hustling right now, this is your permission slip to slow down, reassess, and build a life that feels good (not just looks good).

Key moments

00:00:00 Introduction to the podcast
00:00:40 How I ruined myself in 2024
00:02:00 Comparison culture
00:05:00 Everything happening in 2024
00:09:00 Flying 49 times in nine months
00:12:00 Diagnosed with burnout
00:15:00 Two months of bedrest
00:18:00 Restructuring my business
00:21:00 The 180-degree turnaround

Listen now to learn how to increase your growth while taking control of your life.

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Raw, Real, & Unpolished: Welcome to Tell Me About It01 Oct 202500:02:51

Welcome, welcome, welcome!  If you’re tired of perfectly polished podcasts that pretend failure doesn’t exist, you’re in the right damn place.

I’m your host, Cait Muir, a serial entrepreneur and 7-figure business coach - bringing to you an unapologetically honest podcast for founders, service-based business owners, and anyone who’s ever been knocked down and built it all back.

Here’s what you can expect from this podcast:

✅Raw stories of failure, grit, and massive comebacks

✅Behind-the-scenes of business, entrepreneurship, and the coaching industry

✅Deep convos with badass humans and entrepreneurs doing epic things

✅Chaos, clarity, honesty, swearing, and no nonsense or BS

If you’re a business owner - or just someone who's sick of fake biz inspo - this is the show for you.

I go deep, I keep it real, and nothing’s off-limits.

(This podcast launch was astrologer-approved (yep, really)).

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Career Story I Never Wanted to Tell Until Now16 Mar 202600:37:01

I became a salon owner at 19 years old. Within a few years, I was running two hair salons, drowning in debt, and making every mistake a young entrepreneur could make.

Everyone loves to talk about success.

But almost nobody talks about the chaos, debt, burnout, toxic workplaces, and mistakes that happen before success.

In this episode, I share the raw, unfiltered truth about my career journey and making every possible business mistake along the way.

Tune in to hear about:

✅ The reality of starting a business young
✅ Why success is never luck… hear what success REALLY takes
✅ The dark side of the beauty and hair industry that few talk about
✅ How toxic workplaces can impact mental health
✅ The leadership mistakes I made as a young salon owner
✅ Why systems and structure are critical in business
✅ The brutal financial reality of running a salon

This is the messy, painful, and brutally honest story of how entrepreneurship actually looks behind the scenes.

Key moments:

00:00:00 The Real Story Begins
00:02:00 Basin B*tch at Thirteen
00:04:40 The Hustle Gene
00:07:40 Walking Into the Fire
00:10:00 The Brutal Schedule
00:13:20 Three Years of Bullying
00:17:40 Salon Owner at Nineteen
00:20:00 Chaos and No Leadership
00:22:20 Buying a Second Disaster
00:28:20 The Motorbike Accident
00:32:00 Everything Crumbles
00:35:40 Loyalty Is a One-Way Street

If you run a salon, own a small business, or feel like you're holding everything together with sheer willpower… this episode will make you feel less alone.

Press play now because Part 2 drops next week, and you need the full picture.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

She Lost Everything in Business… Then Rebuilt in Her Late 40s | Kirsten Harris09 Mar 202601:24:26

What happens when a successful career collapses, and you have to start again from scratch?

In this episode, Kirsten Harris, founder of BDB Agency, joins Cait Muir to talk about the messy, unpredictable reality of entrepreneurship.

From leaving school at 16 to running international logistics companies, becoming a CEO, losing a franchise network, and eventually building a digital marketing agency in her late 40s - Kirsten shares her powerful story of business failure, resilience, reinvention, and starting again.

This conversation dives into the real side of business ownership that rarely gets talked about - financial pressure, leadership responsibility, and the courage it takes to rebuild when everything falls apart.

If you’re a salon owner, service-based business owner, or entrepreneur navigating uncertainty, this episode will resonate deeply.

Tune in to hear about:


✅ The reality of running a business when everything goes wrong
✅ Lessons from building and losing a franchise network
✅ Why many business owners hide financial stress
✅ How failure can shape stronger entrepreneurs
✅ Starting a new business in your late 40s
✅ The power of surrounding yourself with the right people
✅ Why non-linear career paths often lead to the biggest opportunities
✅ The mindset needed to rebuild after major setbacks
✅ How automation and smarter systems are changing service businesses
✅ Why it’s never too late to start again

This episode will change how you think about failure, reinvention, and what's actually possible on the other side of rock bottom.

Key moments:

00:02:00 Kirsten's Non-Linear Career Path
00:07:16 International Logistics at 16
00:12:40 Investing in a Global Company at 23
00:19:40 Pivoting Into Franchising
00:23:00 The Co-CEO Disaster
00:27:20 Pouring Money Into a Failing Business
00:36:00 The Power of Sharing Failure
00:40:20 Rebuilding at 47
00:45:00 The 80/20 Launch Rule
00:54:20 Automation and AI in Business
00:57:40 Automate Tasks Not Relationships
01:05:38 It's Never Too Late to Pivot
01:11:00 Sleep, Health, and Body Clocks
01:17:55 The Future of BDB Agency

If you've ever felt like it's too late to start, too scary to pivot, or too shameful to ask for help - press play.

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👉Connect with Kirsten Harris

https://www.linkedin.com/in/kirsten-harris-bdb/
https://www.instagram.com/bdb.agency

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Financial Mistake Almost Every Salon Owner Makes02 Mar 202600:29:47

Fully booked… working nonstop… and clients love you. So why does tax time always feel like a crisis - and why does your bank account always feel empty?

If you’re a hairdresser, beauty therapist, barber, salon owner, or creative business owner who is making money but constantly stressed about it - you’re not broke because you don’t earn enough.

In fact, you’re probably earning more than enough

The truth is, you’re broke because you don’t know where your money is going.

In this episode, I’m diving into the overspending epidemic in small businesses - especially in the hair and beauty industry.

I’m also breaking down the exact financial habits that quietly destroy profitable businesses (and what to do about it).

Tune in to discover:

✅ Why earning more money won’t fix your financial stress

✅ How overspending sabotages profitable businesses

✅ The real reason tax time feels like an emergency

✅ How to properly set aside GST, PAYG & income tax (Australia)

✅ The first step to getting out of business debt

✅ How to do a full expense audit (step-by-step)

✅ Why outsourcing bookkeeping doesn’t remove your responsibility

✅ How to stop the debt spiral before it buries you

Key moments:

00:00:00 The Tap and Pray Method
00:03:00 Where Your Money Actually Goes
00:05:20 Hidden Subscriptions and Waste
00:08:40 Tax Debt Destroys Businesses
00:13:40 The Dangerous Debt Spiral
00:17:00 Outsourcing Without Oversight
00:22:00 The Education Gap
00:23:20 Compassion Ends, Accountability Starts
00:24:40 Tactical Steps to Fix It
00:28:00 Invest in Financial Education

If you're a salon owner, stylist, barber, or beauty professional who's tired of working nonstop and still stressing about money - hit play and start sorting your spending today.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

How This Party Girl Became A Multi-Business Owner With Almost 40 Staff | Grace Kirk23 Feb 202601:28:36

What if scaling your business didn’t require more hustle… more hours… or more burnout?

What if the real growth strategy was better leadership, stronger systems, and trusting your intuition in business?

If you’re a female entrepreneur, salon owner, coach, creative, or working mum juggling way too much - you can’t afford to subscribe to the ‘hustle culture’.

In this episode, Cait sits down with Grace Kirk - serial entrepreneur and co-founder of multiple businesses.

Together, they discuss what it really takes to build six and seven-figure businesses without burning your life to the ground.

From tax debt in her early 20s to leading almost 40 staff across three companies, Grace shares the honest lessons behind scaling sustainably, trusting your intuition in business, and why your self-worth directly impacts your net worth.

Tune in to hear about:

✅ What no one tells you about building multiple businesses from scratch

✅ The curious link between self-worth and income (is this capping your earning potential?)

✅ Subtle signs your workplace culture is quietly killing your growth

✅ Why hiring slowly and firing quickly protects your profit, your peace, and your team

✅ The truth about running a business with your husband (and how to not let it destroy your relationship)

✅ How to balance motherhood and entrepreneurship without chasing the myth of “perfect balance”

✅ When to trust your intuition over spreadsheets… and why data alone can stall your growth

✅ The gut health and energy optimisation habits high-performing female entrepreneurs swear by

Key moments:

00:00:00 Intro
00:04:07 Grace Kirk's Empire
00:09:01 Money as an Ick
00:13:40 Self-Worth Meets Pricing
00:17:35 The Hot Mess Era
00:20:46 Business Partnerships Done Right
00:25:23 Apprentice to Salon Owner
00:35:20 Walking Away on Principle
00:41:56 Clients Found Her
00:51:47 The Carpet Cleaner Connection
00:53:15 Starting Traffic Management
00:59:06 Self-Worth Equals Net Worth
01:04:17 Taking Radical Responsibility
01:07:02 Gut Health and Workplace Performance
01:19:22 Intuition Over Spreadsheets
01:23:08 When Fun Stops, Pivot

If you're a business owner, entrepreneur, or career-driven person who feels like you're holding it together on the outside but drowning behind the scenes - this conversation will give you permission to do things differently.

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👉Connect With Grace Kirk:

https://www.instagram.com/gracekirk
https://www.gracekirk.com.au/

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Lonely Side of Success (No One Warns Entrepreneurs About This)16 Feb 202600:30:24

Success is lonely. Entrepreneurship is isolating. And no one warns you that building a business will cost you relationships.

As you grow, your circle gets smaller - and the emotional cost of success can hit harder than you expect

In this episode, I’m sharing why entrepreneurship feels lonely, why you outgrow people as you evolve, and how to stop performing for people who were never your audience in the first place.

Tune in to hear about:

✅How building a business changes your relationships

✅Why some friends don’t support your business (and what that really means)

✅The emotional cost of entrepreneurship that very few admit

✅How to stop exhausting yourself trying to be understood

✅The sacrifices required to build something meaningful

✅What real support for business owners actually looks like

✅Practical ways to support a friend who is starting or growing a business

Key moments:

00:00:45 The Lonely Side of Success
00:02:25 The Hardest Part
00:05:25 Why Business Demands Evolution
00:07:25 You Can't Explain Vision to the Unhungry
00:09:05 Spotting Unsupportive People
00:10:45 Benefits Of A Smaller Circle
00:13:05 Stop Making Everyone Understand
00:17:25 How to Support a Friend in Business
00:22:45 The Sacrifices Nobody Warns You About
00:27:05 Business Is a Sport, Not a Hobby

Hit play now if you've ever felt unseen, misunderstood, or alone in your business journey.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Real Story Behind Our Marriage (Nobody Sees This)09 Feb 202601:11:04

If you’ve ever loved someone whose brain works COMPLETELY differently to yours, this conversation will resonate with you.

Cait is joined by her husband, Cam, for a no-filter conversation about love, neurodivergence, fitness, failure, grief, and what it really takes to build a strong relationship.

From long-distance dating and miscarriage, to CrossFit gym ownership, COVID burnout, and learning how two very different brains can thrive together - you’ll hear it all.

Tune in to hear about:

✅Life inside a neurodivergent relationship (ADHD & autism)

✅How routine vs spontaneity impacts marriage

✅Miscarriage, grief, and rebuilding emotional connection

✅Fitness identity, body image, and unhealthy relationships with food

✅Owning a CrossFit gym… and losing it during COVID

✅The curious reason why love actually gets stronger after hardship

Key moments:

00:02:20 The Pumpkin Trauma Origin Story
00:09:40 Autism vs ADHD in Marriage
00:15:00 Long Distance and Moving In
00:17:40 Owning a CrossFit Gym
00:19:00 COVID Destroys the Business
00:27:00 Reconnecting on Tinder
00:34:20 From Fat Kid to Fit
00:44:00 The 100kg Wake Up Call
00:47:20 Helping Others Transform
00:52:00 CrossFit Is Not a Cult
00:56:00 The Nerd Side of Cam
01:05:00 The Wardrobe Makeover

If you want to hear a real couple talk about real life with zero filter, hit play on this one.

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching

Support the show

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Salon Owners: STOP Saying You're Not a Numbers Person (and Start Making Money)02 Feb 202600:28:27

Creative, talented, fully booked… and still under-earning? If you work in the hair, beauty, or service industry, this episode will change how you look at your business numbers forever.

Avoiding your business numbers isn’t a personality trait or something you should be saying at all. In fact, it’s costing you thousands (if not tens of thousands) of dollars every year.

In this episode I break down the 7 KPIs every service-based professional needs to know, why they actually matter, and how to use them to make more money without working more hours.

These tips for business owners in the hair, beauty, and service industry will help you stop flying blind and start running a profitable business.

✅Why “I’m not a numbers person” is BS

✅How tracking KPIs increases salon profitability

✅How to improve rebooking rates in a salon

✅How to increase average client spend

✅How to grow a beauty or service-based business sustainably

✅Why talent alone doesn’t equal financial success

Key moments:

00:00:00 The "Not a Numbers Person" Excuse
00:03:00 Avoidance Is Costing You Thousands
00:05:40 You Cannot Manage What You Don't Measure
00:07:40 KPI #1: Client Count
00:08:40 KPI #2: Rebooking Rate
00:11:00 KPI #3: New vs Retained Clients
00:13:40 KPI #4: Productivity Percentage
00:14:40 KPI #5: Service Revenue Benchmarks
00:16:00 KPI #6: Aftercare and Retail Sales
00:19:40 KPI #7: Average Total Value Math
00:22:40 Gap Analysis and Taking Action

Ready to stop guessing and start growing? Listen now and become a freak in the (spread)sheets.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

How Chronic Illness Affects Your Body, Mind & Relationships | Nikki Roberts27 Apr 202601:23:17

What happens when chronic illness, fertility struggles, and a hysterectomy force you to let go of the life you planned… and rebuild from scratch?

In this episode of the Tell Me About It podcast, your host Cait Muir sits down with Nikki Roberts - a former high-achiever turned chronic illness advocate.

Together they unpack her journey through endometriosis, multiple surgeries, hysterectomy, miscarriage, and navigating life with invisible disabilities.

You’ll hear stories ranging from medical gaslighting and traumatic healthcare experiences to the emotional toll of losing fertility and redefining success.

You’ll also hear how Nikki transitioned from a science-driven mindset to embracing holistic healing, nervous system regulation, and a more intuitive approach to health.

Tune in to discover

✅What it really feels like to live with chronic illness and invisible disability
✅The emotional impact of hysterectomy, menopause, and fertility struggles
✅Why so many women experience medical gaslighting… and how to actually advocate for yourself
✅The link between trauma, stress, and physical health (nervous system dysregulation)
✅Moving from perfectionism and burnout to acceptance and slower living
✅The gap between Western medicine and holistic healing approaches
✅Why women’s pain is often dismissed - and what needs to change
✅Using humor and storytelling as powerful coping tools

Key moments:

00:00  Intro
00:01:00 Meet Nikki Roberts
00:02:23 Janice the ovary
00:06:00 Two uteruses three kidneys
00:11:38 Pap smear horror story
00:19:30 Hysterectomy grief
00:32:14 Science meets woo-woo
00:36:30 BMI scale exposed
00:41:30 Palliative ward wake up
00:54:20 What RA actually is
00:58:30 Spinal surgery
01:04:00 Losing Erin
01:17:00 Mermaid energy
01:22:00 Redefining success

If you've ever been told your pain is “normal” or your dreams need to shrink to match your diagnosis - press play.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

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👉Connect With Nikki Roberts

https://www.instagram.com/mamas.rheum/
https://www.instagram.com/fullysick.life/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why I Refused To Discount And Had My Biggest Year Ever20 Apr 202600:23:59

If you’re constantly being asked to “just do a quick favour,” lowering your prices to keep clients happy, or feeling weird about charging what you’re actually worth… you NEED to hear this.

Right now, with tighter budgets and more competition, it’s easy to slip into undercharging, over-delivering, and giving away your expertise for free just to stay relevant.

But that pattern doesn’t build a sustainable business - instead, it builds resentment, burnout, and clients who don’t value what you do.

This episode is a direct, honest conversation about what’s really happening when you discount your work, why free advice isn’t as harmless as it seems, and how pricing impacts more than just your income.

Tune in to discover

✅Why discounting your services can quietly damage your business
✅The difference between being flexible vs. devaluing yourself
✅What people are really saying when they ask for “free advice”
✅How undercharging creates imbalance, resentment, and burnout
✅Why higher prices often lead to better clients and stronger results
✅The connection between money, energy, and sustainable business growth
✅What changes when you start treating your expertise like it actually matters

Key moments:

00:00  Intro
01:20  Why discounting without reason is a hill worth dying on
02:00  Meeting someone's budget vs. being bargained down
03:40  What your prices are really telling the universe
05:00  The "quick question" problem
06:40  What people are actually saying when they ask for free
08:40  The one-line script that redirects unpaid requests
09:00  The PT example: tiered support done right
10:40  Money as energy exchange
11:40  Why incomplete exchanges breed resentment
15:00  The $650 coaching call I was excited to pay
16:40  If premium prices trigger you, read this
19:00  Why higher prices create higher perceived value
20:40  Skin in the game: why paid clients actually do the work
21:40  What happened when I raised my prices 30%
22:40  Know your worth, then add tax

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

He Inherited $400K in Debt and Turned It Into an Empire | Gareth Philpott13 Apr 202601:50:04

What happens when your dream career doesn’t work out… and you’re forced to start over?

In this episode, I sit down with Gareth Philpott - entrepreneur, educator, and founder of multiple successful businesses (including The Hair Hair Academy Australia, The Barber Academy Australia, The Crispy Club, and & Barber Academy and The Educator Academy).

Together, we unpack his journey from aspiring professional athlete to building a multi-business empire in the hair, barbering, and education industry.

Throughout his journey, Gareth found himself navigating uncertainty, career pivots, and real-life pressure - eventually turning a simple skill into scalable businesses.

Tune in to discover:

✅How Gareth accidentally got into the hair industry (and built an empire from it)
✅The reality of building multiple businesses at once
✅Why “work smart not hard” isn’t always the answer
✅Lessons from managing hundreds of staff (and making tough decisions)
✅How he built connections with professional athletes & NRL players
✅Why subscription models (like Crispy Club) are the future of business

Key moments:

00:00:00 Intro
00:01:00 Meet Gareth Philpott
00:05:50 Soccer Dreams to Australia
00:11:00 Working at Body Science
00:17:00 The Hard Lessons of Education
00:21:00 Teaching NRL Players Barbering
00:29:00 Making 200 People Redundant at 24
00:41:00 The Origin of Crispy Club
00:49:00 Hustle Culture and Hard Work
00:54:00 The $400K Debt Discovery
01:06:40 How COVID Saved the Business
01:22:00 Tall Poppy Syndrome in Australia
01:26:00 The Pricing Problem in Hair
01:43:50 Advice to His Younger Self

If you’re interested in entrepreneurship, business growth, barbering, hairdressing, or building a brand from scratch - this episode will give you real insights, practical lessons, and a behind-the-scenes look at what it truly takes to succeed.

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👉Connect With Gareth Philpott

https://www.instagram.com/garethphilpott/
https://www.linkedin.com/in/gareth-philpott-24343365/

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Why Most Manifesting Advice Is Making You Broker03 May 202600:29:17

You can journal about wealth, repeat money affirmations, and visualise millions… but if your money mindset and money habits don't change, you'll stay stuck. 

This episode reveals how to ACTUALLY build a wealth mindset that works - and why most manifestation advice keeps you broke.

If you've ever avoided your bank account, felt suffocated by credit card debt, or wondered why manifesting money isn't working for you - you’ll hear exactly how to turn it around.

You'll also hear the messy, uncomfortable, but life-changing reality of going from financial chaos and drowning in debt to financial confidence, freedom, and rich woman energy.

Plus how combining money mindset + action + self-trust is what actually creates lasting wealth and abundance.

Tune in to discover:

✅ Why avoiding your finances is keeping you stuck in debt (and how to fix it today)
✅ The first step to getting out of debt fast… most people avoid this for years
✅ The truth about manifesting money and what manifestation actually involves
✅ How to rewire your relationship with money for real wealth creation
✅ Why "buying before you're ready" can level up your income and business
✅ The psychology behind paying in full vs payment plans
✅ How setting higher standards forces your life, income and lifestyle to rise

Key moments:

00:00  Intro
00:01:00 Manifestation Skeptics
00:03:20 The Debt Diagnosis Moment
00:06:40 Buy Before Ready
00:09:40 Pay In Full Energy
00:13:20 Living As If
00:15:00 The Business Class Standard
00:19:00 Clout vs Soul Spending
00:23:00 Reward Yourself Like Staff
00:24:40 Setting Non-Negotiable Standards
00:27:20 Manifesting Plus Action

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

She Was Married to a Man for 25 Years (And Was Secretly Gay) | Megan Evans11 May 202601:26:05

After surviving chronic illness, leaving a 25-year marriage, losing her salon business, and coming out later in life - award-winning hairstylist Megan Evans completely rebuilt her life from the ground up.

In this episode of The Tell Me About It Podcast, Megan joins your host Cait Muir to talk about a huge range of topics, including:

identity, burnout, queer love, salon ownership, chronic illness, the future of hairdressing, and what it really takes to choose yourself.

Megan also shares powerful insights into salon culture, client experience, leadership, creativity, and why authentic connection matters more than ever in the beauty industry.

Tune in to discover:

✅ What it feels like to come out later in life after years in a traditional marriage
✅ The sneaky signs of burnout and chronic illness - and how it impacts your life
✅ What Megan believes the future of the hairdressing industry depends on (do you agree?)
✅ The unexpected way a FaceTime relationship turned into marriage during COVID
✅ What happened after Megan stepped away from the salon she built over 12 years
✅ How EMDR therapy can impact someone after years of stress and survival mode
✅ The industry that hairdressers are really in… this will surprise you

Key moments:

00:00  Intro
00:01:30 Long-awaited reunion
00:05:30 Nearly dying from Crohn's
00:09:20 The perfect day vision
00:12:30 Coming out at 40
00:16:00 Mum chose her ex
00:19:30 FaceTime love story
00:24:30 Letting the salon go
00:43:00 Facing real homophobia
00:49:30 Industry in crisis
01:14:20 Bring back rock stars

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Connect With Megan Evans

https://www.instagram.com/meganevans_creative/

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Female Founder's Guide To The “Messy Middle” of Business & Life17 May 202600:24:30

The messy middle of business growth can feel like chaos, but it is often where your next level begins.

In this episode, we explore why female entrepreneurs outgrow old business models, relationships, routines, and identities - and how to stop shrinking yourself when you know you are meant for more.

If things feel uncomfortable, uncertain, or heavier than usual, it doesn’t mean you’re failing. It may mean you are being pushed into a season of growth, clarity, and serious business transformation.

So if you are ready to stop apologising for wanting more, start listening to your intuition, and move through the messy middle with more confidence, this episode is for you.

Tune in to hear about:

✅Why everything can feel like it is falling apart right before a breakthrough
✅How to reframe chaos as renewal instead of failure
✅Why female business owners often feel guilty for wanting more
✅How to recognise when you have outgrown a business model, job, routine, or relationship
✅The truth about brutal honesty and how it helps you reach your next level
✅Why gratitude and ambition can exist at the same time
✅The simple way to trust the messy middle of personal growth and business growth

Key moments:

00:00:00 Intro
00:03:20 What Chaos Really Means
00:06:40 Relationship Shake-Up
00:11:00 Inner Whisper
00:15:20 Hating What You Built
00:18:40 The Era of Brutal Honesty
00:22:40 How Honesty Attracts Abundance
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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

Building a Salon, Wholesale Hair Brand, & Hair Loss Clinic (From Nothing) | Meghan Hayden25 May 202600:58:57

How did one woman build a successful salon, hair extension brand, and hair loss business from the ground up - whilst raising kids?

In this episode of Tell Me About It, I sit down with Meghan Hayden, the founder behind Plushlocks and Skalp360.

Together, we talk about hairdressing, business growth, motherhood, burnout, hair extensions, female hair loss, and what it takes to keep evolving in the beauty industry.

Meghan also shares her journey from not loving school, starting out as a hairdressing apprentice in the “savage era,” moving from Ireland to Australia, and growing multiple businesses.

This conversation is for hairdressers, salon owners, beauty business owners, hair extension specialists, and anyone who wants to understand the real behind-the-scenes of building a business in the hair industry.

Tune in to hear about:

💜Meghan’s journey from apprentice hairdresser to salon owner
💜Moving from Ireland and the UK to Australia to build a new life
💜The reality of old-school hairdressing apprenticeships
💜Starting a hair extension wholesale business from home
💜Growing a salon team and learning how to manage money
💜The emotional reality of female hair loss
💜Why hairdressers need better education in advanced hair loss solutions
💜Balancing motherhood, business, maternity leave, and burnout

Key moments:

00:00:00 Intro
00:04:00 School misfits win
00:07:20 Earning your spot
00:10:23 Moving across the world
00:13:36 Living on nothing
00:17:11 Demoted after maternity
00:22:15 Testing every hair
00:25:40 Falling for numbers
00:28:42 Into hair loss
00:43:42 Hitting burnout

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👉Connect with Megah Hayden

https://www.instagram.com/meghan_plushlocks
https://plushlocks.com/

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Mindset That Keeps You Stuck In Your Own Business With Michael McNish01 Jun 202601:23:00

What does it really take to build a profitable business, lead with confidence, and stop letting fear run the show?

This episode is a repost of a podcast I did with Michael McNish on the Balls Deep podcast.

We had such a raw, funny, and honest conversation about business growth, salon ownership, and leadership - that I wanted to share it with my audience too..

We talk about the real side of entrepreneurship: the mistakes, the uncomfortable money conversations, the fear of raising prices, the pressure of managing staff, the importance of systems, and the courage it takes to confront what is not working in your business.

If you are a salon owner, hairdresser, barber, beauty business owner, coach, entrepreneur, or service provider who wants to grow a profitable business without burning out, this episode is for you.

In this episode, we talk about:

💜How I built a multi-million-dollar salon business
💜The biggest mistakes salon owners and service business owners make
💜Why pricing is one of the most important parts of business growth
💜How undercharging can quietly destroy your profit
💜Why business owners need to understand their numbers
💜The fear of raising prices, leading staff, and making hard decisions
💜How to build a business that can run without you
💜How content marketing and podcast clips can generate real business leads
💜What it means to use masculine and feminine energy in business
💜Why doing scary things is essential for growth
💜How business coaching helps owners face the truth and take action

Key moments:

00:00:00 Intro
03:00 How one podcast clip pulled 1.2M views
04:30 Masculine and feminine energy in business
12:00 Sales, leadership, and showing up
16:00 Public speaking and confronting fear
22:30 Why Caitlin became a business coach
27:30 The two biggest business mistakes she made
35:00 The biggest fears salon owners face
42:00 The free, cheap, and committed client framework
48:00 How to raise prices without losing clients
1:02:00 Time audits and outsourcing
1:08:00 Outgrowing your partner
1:15:00 The simple steps to get unstuck

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👉Connect with Michael McNish

https://youtube.com/playlist?list=PLAp09ZrcqwJL8Nisxn9w3792CtydL5Q6t&si=6brI-3vb5bJnB8q-

https://www.facebook.com/michaeldavidmcnish

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

She Built A 7-Figure Skin Clinic Knowing Nothing About Skin | Chrissy Alger15 Jun 202601:00:49

Are you blaming the algorithm, the economy, your clients, or your marketing… when the real problem is what’s broken inside your business?

In this episode of Tell Me About It, I sit down with Chrissy Alger, founder of Freedom Mastery and Beast Mode Marketing, for a brutally honest conversation about building wealth, scaling beauty businesses, and creating freedom without burning yourself into the ground.

Chrissy shares how she went from having zero experience in the skin industry to scaling a skin clinic to seven figures, nearly going broke multiple times, pivoting during COVID, building a multi-seven-figure coaching business, and becoming one of the most polarising truth-tellers in the beauty industry.

If you’re building a beauty business, scaling a salon, or trying to create more freedom as a business owner - tune in to hear the “tough love” you might just need:

In this episode, we cover:

💜 Why your marketing might not be the real problem
💜 How low barrier entry marketing exposes broken business systems
💜 The truth about discount clients, bargain hunters, and client conversion
💜 Why salon and clinic owners need better consults, follow-up, and retention
💜 How psychology can improve sales, consultations, and client trust
💜 How Chrissy scaled a skin clinic with no industry experience
💜 What nearly going broke taught her about business, risk, and resilience
💜 How to work less, make more, and build a business that supports your life
💜 Money mindset, rich shaming, tall poppy syndrome, and female wealth

Key moments:

00:00:00 Intro
00:02:40 Polarising truth teller
00:04:00 The psychopath mentor
00:05:20 Low barrier marketing
00:08:40 Stop bamboozling clients
00:10:40 Three businesses, zero clue
00:14:40 Council DRAMA
00:19:00 Broke to bougie house
00:24:40 COVID cash machine
00:30:40 Backstabbed
00:43:00 Work addict in recovery
00:47:00 Rest unlocks the money
00:51:00 Schooling that crushes kids
00:55:00 Saving Trevor the greyhound

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👉Connect With Chrissy

https://www.chrissyalger.com.au/
https://www.instagram.com/chrissyalger_freedomcreator/

-

👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

Support the show

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

The Lash CEO Who Built Three Salons Before 30 (And What It Really Cost Her)08 Jun 202601:02:54

What does it really take to build a beauty business from the ground up? 

In this episode of Tell Me About It, Cait Muir sits down with Tash Rowe, founder of Lash Baby Australia.

Tash opened her first salon at just 20.

Today, Lash Baby Australia includes multiple salons, an online lash supply store, and a lash training academy that helps new lash artists raise the standard of the industry.

But her path has been anything but easy.

Tash has lived through flooding, COVID shutdowns, supplier scams, toxic workplaces, and the weight of leading a team in her early twenties.

She also shares the real story behind her successful beauty business - not the highlight reel.

This chat goes deeper than business, too.

Tash opens up about leaving a toxic relationship, healing from anorexia, finding her strength again through MMA and the gym - and learning what it feels like to be backed by a partner who actually celebrates her wins.

If you’re a salon owner, beauty therapist, female entrepreneur, or a woman rebuilding after a hard chapter, this episode is full of real lessons on client care, resilience, and self-worth.

In this episode, we talk about:

💜 The accidental ‘sandwich shop’ moment that pulled Tash into the beauty industry at 16
💜 How Tash opened her first lash salon at 20 (and what she wishes she knew first)
💜 The simple shift that took her from one rented room to multiple lash salons
💜 How Tash launched a lash training academy and supply brand without a perfect plan
💜 What collapsed ceilings, floods, and forced moves taught her about staying in business
💜 The supplier scam that wiped out thousands overnight (and the warning sign she missed)
💜 What actually beats chasing new ones every time… if you want to maximise profits
💜 How MMA, gym training, and a trauma-informed coach helped her feel strong in her body

Key moments:

00:00:00 Intro
00:01:20 Meet Tash, lash empire builder
00:04:00 Sandwich shop to salon
00:07:40 The 10-page resignation
00:11:30 Falling for lashes
00:16:50 Becoming the lash fixer
00:18:30 First ceiling crack disaster
00:22:00 Second salon collapses
00:27:30 Training academy launches
00:29:30 The vanishing supplier
00:33:00 Truth about lash damage
00:42:00 Anorexia behind the success
00:44:00 Leaving the toxic relationship
00:45:30 MMA saved her life
00:50:00 The rescue dog story
00:55:30 Finding a real partner
01:00:30 What's next for Tash

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👉Connect with Tash:

https://www.instagram.com/lashbabyaus/
https://www.instagram.com/lashbaby.salon/

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

-

👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au

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