Explore every episode of the podcast Technology of Beauty
Dive into the complete episode list for Technology of Beauty. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Ep. 171 - Scott Jorgensen on Harnessing AI for Predictive Analytics in Aesthetics
15 Oct 2024
00:28:51
What if AI could predict the outcomes of your aesthetic treatments with greater precision than ever before? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Scott Jorgensen, CEO of Appiell.AI, to discuss the revolutionary potential of artificial intelligence in the world of medical aesthetics. Scott shares how Appiell.AI is leveraging AI-driven predictive analytics to not only optimize clinical trials but also deliver more accurate, real-time insights that enhance patient outcomes and streamline treatments.
From before-and-after image assessments to self-diagnostic tools that could one day empower patients to visualize their own results, Scott breaks down how AI is transforming the way doctors and patients alike approach beauty. He dives into the fascinating possibilities AI brings to personalized medicine, touching on everything from predictive algorithms that analyze facial changes to automated scales that provide consistent, unbiased feedback. This episode is a must-listen for anyone curious about the future of aesthetics, where science, data, and beauty collide.
Join us as we explore the future of aesthetic medicine, uncover how artificial intelligence is pushing the boundaries of what's possible, and learn why Scott believes AI will play an essential role in empowering both patients and practitioners in the years to come. Whether you're a provider, patient, or someone interested in the technological advancements shaping the beauty industry, this episode provides invaluable insights into what's next for aesthetics.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 170 - Jonathan Kaplan on Bringing Price Transparency to Medical Weight Loss
01 Oct 2024
00:52:02
How can price transparency reshape the way we approach healthcare, especially in the realm of medical weight loss? In this episode, Dr. Grant Stevens is joined by Dr. Jonathan Kaplan, the CEO and Founder of BuildMyHealth. Seeking to revolutionize patient care by giving consumers a clear understanding of costs before committing to treatments, Dr. Kaplan explains how he built a platform to champion price transparency, and empower patients to make better decisions and ultimately improve their overall healthcare experience.
The conversation also shifts to the growing need for effective weight management solutions. As Dr. Kaplan highlights, weight loss is becoming a central focus in medicine, and offering patients both clarity in pricing and access to the latest treatments is crucial. In this episode, you'll hear about weight management in the context of aesthetic medicine and how it aligns with the broader healthcare landscape. With a fascinating look into the background and history of GLP-1 agonists dating all the way back to 2005, and a deep dive into the intricacies of compounding pharmacies, join Dr. Stevens and Dr. Kaplan for an enlightening discussion that showcases how price transparency, technology, and innovation are transforming the future of medical weight loss.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 149 - Joe Schooler on Syncing Brand & Practice Marketing
04 Mar 2024
00:28:43
Marketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases.
The problem: How to cleanly and clearly promote the right offerings to the right patients at the right moment. There's no sense in advertising RF microneedling to a patient with an appointment for said service — but why not provide them with a physician-grade skincare option alongside a QR code for aftercare instructions?
It's a pretty picture but, as most clinics quickly learn, seamless internal marketing programs are often a heavier lift than expected ... and we haven't even discussed the challenge involved in creating and curating all the necessary content to achieve high-quality patient education and cross-selling at scale.
What if there was a way to simplify the process and deliver a customizable patient experience on a screen-by-screen basis? And what if this solution was completely free for aesthetic practices?
In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Joe Schooler, Chief Product Officer at vrtly.ai, to discuss how his company is turning the world of in-practice advertising on its head by offering its AI-powered advertising platform at no cost to providers.
Leveraging his experience at eBay, Amazon, Google, and Apple, Joe has helped transform FriendMedia into what vrtly is today, putting the idea into action that the screens in an aesthetic practice should be dedicated to showing only the content that is most relevant to each patient. Vrtly helps to improve patient retention by providing customizable, effective marketing profiles.
Find out how vrtly seeks to build a harmonious relationship between practices and brands while "creating the world's best healthcare advertising network" on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 3 - Brittany Williams of Instant Loss on having 16 Pounds of Skin Surgically Removed After Losing 125 Pounds Dieting
01 Sep 2020
00:27:16
On this episode of The Technology of Beauty, Dr. Grant Stevens is joined by national best-selling cookbook author, mother of 3, and weight loss success story, Brittany Williams of Instantloss.com. After losing 125 pounds in just one year, through change of diet and mindset, Brittany found herself struggling with extra, loose skin that simply wouldn't tighten up or improve with diet or exercise. She eventually began exploring her surgical options and ultimately decided to undergo multiple skin removal surgeries with plastic surgeon Dr. Grant Stevens. In this interview, she shares the secret to her success, the reason she decided to turn to plastic surgery, and tells us how she feels about that decision today.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 2 - Philippe Schaison talks Botox injecting robots and the future of aesthetics
18 Aug 2020
00:30:06
In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Dr. Philippe Schaison to get an insider's view of the aesthetic landscape and discuss some of the innovations that are threatening to disrupt the field of aesthetics — including a toxin/filler needle that detects the presence of blood, a topical tanner that triggers natural melanin production, a transdermal delivery system for neurotoxins, and even self-injecting robots! With an extremely impressive pedigree and track record in consumer beauty products and aesthetic medicine, Dr. Schaison is uniquely situated to identify gaps in the marketplace and the developing technologies that may fill them. He previously served as the CEO of Allergan, where he secured a market leadership position for Botox. Prior to that, he served as Vice President of Global Skin Care for Johnson & Johnson and held executive positions at L'Oréal and Merck & Co. After his time at Allergan, he served as CEO of Syneron-Candela. He now holds board and advisory positions for myriad organizations, including Sientra, Sente, and the Galien Foundation. In this candid interview, Mr. Chaison peers into his crystal ball and shares his view of the future of aesthetics.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 1 - Richard Gonzalez, CEO of AbbVie, discusses his $63 billion Allergan acquisition
04 Aug 2020
00:33:21
In the premiere episode of The Technology of Beauty, Dr. Grant Stevens sits down with the Chairman and CEO of Abbvie, Mr. Richard Gonzalez, to discuss his 63-billion dollar acquisition of Allergan, the formation of Allergan Aesthetics, and his plans for R&D and driving innovation in the field of aesthetic medicine.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Trailer
30 Apr 2020
00:01:00
Renowned plastic surgeon and aesthetics industry entrepreneur, Dr. Grant Stevens, brings you The Technology of Beauty — your new source for the very latest in aesthetic technology. On this podcast, Dr. Stevens will give listeners a look into his world, through exclusive interviews with the doctors, founders, inventors, and scientists who are shaping the future of aesthetics. Subscribe now and don't miss an episode!
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 148 - Dan Hopkins on Formulating an Anti-Divergent Physician-Dispensed Skincare Brand
28 Feb 2024
00:50:02
One of the pitfalls of physician-grade skincare in the age of e-commerce is the Amazonification of elite product lines. But what if a company developed a patented technology to eliminate diversion and counterfeiting so that products are always professionally dispensed?
Dan Hopkins is here to tell us how his team found the answers. While remaining exceptionally physician-focused, AlumierMD was conceived to service an unmet need: medical-grade skincare, produced in a socially responsible way, that educates its customers on how to care for their skin.
Drawing on many years of experience at Allergan, Dan took on a managing role at AlumierMD in the midst of Brexit and guided the company into a period of sustained and substantial revenue growth, culminating in taking the helm as AlumierMD's CEO just over a year ago.
Find out how this strategic business leader with a strong track record in the cash-pay, medical aesthetic sector is building an exceptional physician-dispensed skincare brand in this latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 147 - David Dean on Launching a Mission-Driven Lifestyle Brand
20 Feb 2024
00:53:06
In a wide-ranging interview with Dr. Grant Stevens, David Dean describes an uncommon journey in which he goes from being an All-American athlete with two national championships, to founding an aesthetic-based internet startup that ultimately went public via an NYSE IPO, to launching a lifestyle brand with a mission to help prevent teen suicide.
The latest stop on his entrepreneurial path is TONA Activewear. As the result of a 3-year/$2 million product development campaign, TONA has created "The only premium leggings made exclusively for girls who gym." Led by David and one of the Founding Designers of Lululemon, TONA is focused on creating the next generation of performance wear, and every pair sold supports teen suicide and self-harm prevention efforts.
Tune in to hear David's unique story and learn how his success in aesthetics, followed by a family tragedy, inspired him to build a mission-driven brand that empowers women and supports at-risk youth — all on the latest episode of the Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 146 - Lana Kerr on Rejuvenating the Skin with Topical Carboxytherapy
06 Feb 2024
00:45:23
Carboxytherapy is generally known as a non-surgical treatment employing injections or transdermal application to infuse gaseous carbon dioxide into the subcutaneous tissue. And its therapeutic effects are said to increase vasodilation and collagenesis, and even regenerate tissue.
But a topical carboxy delivery system? That is something altogether innovative.
On the latest episode of The Technology of Beauty, Lumisque Skincare CEO Lana Kerr takes listeners on a journey through the development of the CO2Lift carboxytherapy gel, to harness the power of CO2 without the need for injections.
Offering applications for everything from the most visible to the most intimate skin, Lana highlights how CO2Lift can enhance feminine intimacy and address issues with dryness and sensitivity — along with a preview of how the product may hold benefits for men’s health as well.
With engaging anecdotes and citing clinical studies, Lana Kerr paints a vivid picture of how Lumisque wants to transform the at-home skincare landscape. So tune in to discover how CO2 Lift technology is empowering individuals to achieve radiant, youthful skin from head to toe on the latest episode of The Technology of Beauty.
Statements in this episode have not been evaluated by the Food and Drug Administration (FDA). Use only as directed. Any products discussed in this episode are not intended to diagnose, treat, cure, or prevent any disease or as a prescription for medication. Please read all packaging and labels carefully. Always consult your physician or health care provider before taking any supplement. If you have or suspect that you have a medical problem, please consult your physician or health care provider. This podcast is for informational purposes only and should not be considered medical advice. The guest’s views do not necessarily reflect that of the host or the producers.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 145 - C. Lloyd Mahaffey on Crafting a Platform for Educating and Converting Aesthetic Patients
23 Jan 2024
00:28:27
It's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in.
But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, "Humans have the attention span of goldfish."
Drawing on experience Lloyd gained from working with K-12 and higher education markets at Apple under Steve Jobs, he recognized a gap between what the medical professional knows about a procedure and what the patient can understand.
Videos can help convey important information to patients — as long as you can clear the hurdle of getting them to actually watch the videos.
This is where the Engage Media platform thrives: by providing aesthetic practices with a fully integrated delivery system that satisfies patient questions and curiosity with education and certainty.
No mere collection of videos, the Engage platform features content crafted by world-class medical professionals that is curated for individual needs, along with an automated follow-up system designed to make it frictionless for patients to continue learning.
Yet for all of that, education is only half of the story. Find out how Engage actually makes the connection happen between content consumption and in-office conversion on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 143 - Michael Burke on Assembling a Multi-Brand, Surgery-Centric Aesthetic Platform
13 Dec 2023
00:44:51
"We want top-tier, board-certified plastic surgeons that want to grow, care about their staff, and care deeply about their patients."
When others preach the benefits of practice consolidation, they often talk a big game about how they'll "take the stress of your back office off your plate so you can focus on surgical." They promise to provide a fail-safe marketing strategy or a dominant sales force or airtight accounts receivable — and maybe it rings just a little hollow. Maybe a just a little too good to be true.
On the other hand, today's guest Michael Burke has the real world experience and know-how won from actually managing practice consolidation at scale.
As a leading executive at ClearChoice Dental Implant Centers, Michael played a key role in growing a handful of practices to a network of over 70 locations while helping to navigate the company through three different purchases, ultimately resulting in an acquisition by Aspen Dental.
As Michael emphasized, one of the most pivotal secrets to success in the midst of growth and change was the strength of a consistent management team that provided stability throughout ClearChoice's evolution and acquisition.
Today, as the President of Athenix, Michael works to partner with plastic surgeons who are ready to grow their practices for real. Without telling the doctor what to do, he and his team provide the guidance and resources to fuel that desired growth, thanks to significant investment from Latticework Capital Management, which focuses exclusively on building leading healthcare companies.
Michael's inspiration springs from a transformative personal experience in which a medical technology he was involved with played a pivotal role in saving the life of a family member. From that point on, his professional life has been driven by the desire to be a part of businesses that have the power to genuinely change lives — Athenix being no exception.
Hear all about it for yourself on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 142 - Dr. Alan Widgerow on How Alastin Built the First Truly Science-Powered Skincare Line
21 Nov 2023
00:44:49
The last time we welcomed Galderma's Chief Scientific Officer to the show, Dr. Alan Widgerow spoke at length on "Unlocking the Secrets of Cellular-Level Skin Health" — and episode 59 is certainly well worth a watch on that subject (link below).
But in this episode, he not only expands upon that theme, he brings news of the latest Alastin skincare products made possible by his groundbreaking research, including the company's new C-RADICAL Defense Antioxidant Serum.
In short, here is a vitamin C-based topical serum that both conserves and stimulates elastin while also helping reduce the effects of free radicals in the skin.
But beyond a simple and commercial discussion of product, tune in for a deep dive into the mind behind Alastin's science-backed approach to skin health. Fueled by an insatiable thirst for discovery and underpinned by first-principles thinking, Dr. Widgerow's research has set an entirely new standard in the world of skincare. Hear all about it for yourself on the latest episode of The Technology of Beauty.
Watch Ep. 59: Unlocking the Secrets of Cellular-Level Skin Health - https://www.youtube.com/watch?v=oaDEKdnDWe0
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 141 - Jason Richey on Launching a New Category for Non-Surgical Skin Rejuvenation
14 Nov 2023
00:34:10
How often does a genuinely novel aesthetic device make it past product-launch hurdles to make it into practices across the country?
Enter Jason Richey, President & CEO of Cytrellis Biosystems, to tell us about the nascent success of the Ellacor Micro-Coring system — the first of its kind to receive FDA clearance.
The brainchild of Cytrellis Founders Dr. Rox Anderson and Dr. Jay Austen, the Ellacor device uses hollow needles to remove "micro-cores" of skin less than .5 millimeters in diameter, causing the body's natural healing response to go into effect. Up to 8% of the skin in the treatment area can be removed, with the goal of improving skin architecture by allowing the skin to realign to close the cores.
Currently cleared for facial procedures, the device purports to fill a need for patients for patients interested in tightening and rejuvenating skin without a facelift.
With 120 devices installed as of the taping of this episode, and a goal of 300 installs by year-end, the future is looking bright for Ellacor. Tune in to find out what the potential of a wide range of additional applications could mean for complimentary dermal rejuvenation procedures on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 140 - Jason Williams on How Alastin Doubled Down on the Science of Skincare
07 Nov 2023
00:28:49
"Alastin is certainly not the only brand in our offices, but it is my number one brand. And it's based on the science." — Dr. Grant Stevens
For far too long, skincare was more about style than substance. Flashy marketing and misleading claims wrapped around largely generic ingredients became the rinse and repeat formula for cosmetic brands.
While we've seen no shortage of technical progress in the world of aesthetic medicine, the skincare category has suffered from a dearth of true scientific innovation.
The above context is necessary to provide a backdrop against which to project just how refreshing it is to speak with Jason Williams, the Vice President of Sales at Alastin Skincare.
In this episode, he provides valuable insights into how Alastin's dedication to science forms the bedrock of its skincare research and innovation.
Tune in to hear about a brand-new topical vitamin C serum proven not to disrupt elastin and collagen, and learn Jason's best tips for physician-led product pullthrough on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 139 - Tyler Terry on Rethinking the Patient Consult Process
24 Oct 2023
00:35:07
Imagine distilling the entire essence of an aesthetic practice into an iPad.
To state it simply, that's just what the TouchMD platform makes possible — but there's a whole lot more to unpack. You could call it a patient engagement platform, a Before and After photo solution, or a patient consultation tool, and you would be right on all counts. But the true power lies in bringing all these components together and making them available at every touch point so that the patient gets served just the right content at just the right time and with the right end goal in mind.
Perhaps mostly powerfully, TouchMD seeks to harness that distilled essence of a practice in order to maximize patient-provider time in a way that equates to higher conversion rates, increased cross-selling and up-selling, and higher all-around patient satisfaction.
So how does TouchMD help aesthetic practices around the country do all this? Tune in to hear it straight from TouchMD's President of Sales & Marketing, Tyler Terry.
Having been with the company for over 11 years, Tyler isn't shy in claiming that it is the #1 software in the aesthetic industry. More importantly, his genuine passion comes through when he talks about what the platform can do to create better-educated, empowered patients, for the benefit of all concerned.
Find out how TouchMD is rethinking the patient consult process, and stick around for when Tyler reveals what the future holds for TouchMD, all on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 169 - Conor Gallagher on Building a Biotech Pipeline for Aesthetics and Therapeutics
27 Aug 2024
00:38:43
As the Chief Scientific Officer at Revance, Conor Gallagher spearheads R&D, process and analytical development under the umbrella of scientific innovation while also leading a team working on Revance's biosimilar program.
With the stated goal of setting a "new standard in healthcare by elevating patient and physician experiences," Revance boasts an impressive lineup of aesthetic and therapeutic offerings. Notable among these are the RHA Collection of dermal fillers, designed to adapt to dynamic facial movements for natural-looking results, and Daxxify, a long-lasting/fast-acting neurotoxin for smoothing frown lines that is powered by a novel peptide. What's more, Daxxify was recently approved for FDA approved for the treatment of cervical dystonia in adults.
And the future is looking even brighter with the recent announcement that Revance has entered into a merger agreement with Crown Laboratories to bring together their complementary product lines to create a leading, innovative, high-growth aesthetics and skincare company.
So tune in for a sneak peek at what's next in the biotech pipeline at Revance — and soon to be Crown Laboratories — on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 138 - Nick Magruder on Exploring a New Model for 3rd Party Patient Acquisition
10 Oct 2023
00:38:19
According to an oft-cited survey, over 65 million Americans are considering receiving an aesthetic treatment for the first time. Nick Magruder wants to make aesthetics more accessible for these consumers — and he may have found a way to do it.
Drawing on his experience as Co-Founder and CEO of FriendMedia (now vrtly.ai), where he built an innovative platform focused on delivering a seamless in-practice marketing platform to medical aesthetic providers, Nick is the new Co-Founder and CEO of True Aesthetics.
The stated mission? "To lower barriers to entry for self-confidence, fight against stigmas, and democratize medical aesthetics." As for what that means in practical terms, take the example of the so-called "liquid nose job" — a nonsurgical procedure arguably overlooked and under-marketed that yet offers an excellent entry point.
By getting consumers educated, engaged, vetted, and into seats, True Aesthetics is piloting a new white-glove model for third-party patient acquisition under the banner of their first direct-to-consumer brand, TrueNose.
The goal is to set a precedent for continued success in other areas: • Identify a niche procedure and build a consumer brand around it. • Drive awareness through various digital avenues. • Streamline conversion with AI-driven online consultations. • Partner with financing companies to pre-approve prospective patients and deliver qualified patients on demand.
With potential future verticals including "True Lips," "True Breast," "True Lipo," and even dental and wellness, find out why Dr. Stevens thinks the future looks bright for True Aesthetics on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 137 - Drew Taylor on Cell Banking, Cryopreservation & the Future of Autologous Regenerative Medicine
19 Sep 2023
00:42:43
Autologous cell treatments are already making an impact in our lives today but the truth is we are only just scratching the surface of what might be possible.
In our lifetime, aesthetic regenerative medicine will make a dramatic leap forward. The problem is that as our cells age they become less potent. That means many of us will never be able to experience the full impact of emerging regenerative innovation.
On episode no. 85 of the Technology of Beauty we hear from the CEO of a startup that has not only set out to solve this problem, but already has a solution in the marketplace designed to prepare today's generation for the regenerative advances ahead.
Meet Acorn Biolabs — The first non-invasive solution to preserve your younger follicle cells for use in regenerative medicine.
From locking in cell age with cryogenic preservation to developing a process for autologous cell regeneration that could speculatively allow for 3D-printing a pancreas, Acorn CEO Drew Taylor describes it all so clearly that it feels less like science fiction, and more like inevitable future fact.
But if it still seems too far off, or too good to be true, the first applications for these autologous cell-based therapies lie squarely in the realm of aesthetic medicine, where they are currently testing applications for their first cell-derived product composed of iPSCs — induced pluripotent stem cells.
Find out what it all means and stick around for a demonstration of the harvesting procedure on Dr. Grant Stevens himself on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 136 - Robbie Brindley on Pioneering the Luxury Brand Segment Within Laser Medicine
07 Sep 2023
00:33:21
Apple isn't the only company that markets and sells smartphones, laptops and other personal computing products, yet it's always the first name that comes to mind when it's time for a new device. Why? Because they sell a superior experience, a first-in-class luxury product that leaves nothing to be desired.
Within the world of aesthetic lasers, there's one company that truly emulates this winning model — a company called Sciton.
Dubbed the "Bentley of Lasers" by Dr. Grant Stevens himself, Sciton's products are built on a well-known legacy of pioneering and innovation; but as it turns out, the innovations weren't exclusively scientific in nature. With an eye on the medical consumer of the future, Sciton has pioneered in the luxury aesthetic category and built out a brand that enables them to play on a whole other level above the competition.
On the latest episode of The Technology of Beauty, Dr. Grant Stevens interviews Sciton's Executive Vice President of Sales and Marketing, Robbie Brindley. Tune in to hear firsthand from Robbie on how Sciton has positioned itself as a leader known for premium devices that are capable of superior results.
As part of the company's commitment to industry-leading outcomes, you'll also hear all about The Sciton Rockstar Experience: a Sciton event where education and entertainment come together to provide valuable training with a definite emphasis on keeping things fun. And it truly is a worldwide phenomenon, with the whistle-stop tour traversing Australia, Toronto, New York, Santa Monica and London in a span of just seven weeks.
All this and more on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 135 - David Frey on Exploring the Intersection of Facial Plastics and Cosmetic Dentistry
15 Aug 2023
00:35:45
Could the secret to a more youthful appearance and even improved posture lie in something as unassuming as the alignment of one's bite? Believe it or not, the intricate geometry of the smile can affect one's overall health — and even athletic performance. In this episode of The Technology of Beauty, join us as we dive into the world of cosmetic dentistry with Dr. David Frey DDS, an expert renowned for perfecting smiles in Beverly Hills. Serving as Dr. Grant's very own dentist, Dr. Frey has over three decades of experience in optimizing the peri-oral area.
Discover how orthodontics and AI-guided treatments may well be driving the intersection of cosmetic dentistry and plastic surgery, with the end goal of enhancing not just dental health, but aesthetics and general well-being. Tune in to explore the surprising ways dental innovation is shaping the future of beauty and health.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 134 - Paul Herchman on Building a Scalable Model for Physician-Dispensed Hair Restoration
08 Aug 2023
01:01:54
Could the failure of conventional hair loss treatments possibly be attributed to something as simple as … not following through with the treatments?
According to multiple peer-reviewed studies, there is strong evidence supporting the efficacy of hair loss remediation — the problem often lies in a lack of commitment from patients to dedicate themselves to what may well be a lifelong endeavor.
That's where a model for physician-dispensed nonsurgical hair restoration offers an answer for better patient compliance.
In this episode of the Technology of Beauty podcast, Dr. Grant Stevens interviews Board Member, Investor, Co-Founder and CEO Paul Herchman about his latest venture, Get Hair MD. By employing a Clinical Hair Growth Laser that produces low-level energy to treat androgenetic alopecia, Get Hair MD offers non-invasive solutions for both men and women.
Part manufacturer, part practice management, and all innovation, Paul's next aim is to build a network of treatment centers 10,000 strong, where doctors can buy in to geographic zones with exclusivity — all to strengthen the physician-dispensed model while solidifying positive results for both doctors and patients.
Follow along on a journey throughout an illustrious career in medical aesthetics, and discover how Paul's experience with Thermi and a number of other ventures informed his work with Get Hair MD — all this and more on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 133 - Jessica & Melissa of Bodify on Sculpting and Scaling: The Single Service Medspa Strategy
17 Jul 2023
00:32:00
Sometimes success comes down to taking a unique approach. Described by Dr. Grant Stevens as a "unicorn," Bodify is nothing if not unique. In a time when aesthetic treatment options are proliferating at a dizzying rate, Bodify stands out for its hyper-focused approach on one single service — Coolsculpting.
In this episode, we hear from sisters and Bodify Co-founders Jessica Stellwagen and Melissa Mickelson. Tune in to hear the back story behind Bodify and how the power of focus led them to becoming one of the nation's leading Coolsculpting practices.
As you'll hear, niching down wasn't the only thing they did differently. In this episode Jessica and Melissa break down their top tips and takeaways for ensuring a high rate of patient satisfaction, strong word of mouth, and effective patient acquisition — including an innovative marketing tactic they were strongly advised against by their web agency that turned out to be a key growth driver.
Join Jessica, Melissa and Dr. Stevens for a closeup look at a uniquely-focused medspa model and the advantages it can unlock.
Show Notes:
00:00 Intro and Background 03:54 Origins of Bodify 04:52 "If she can make it work here, she can make it work anywhere…" 06:40 Niches lead to riches 09:20 Marketing inspired by Dr. Stevens 11:01 The website no one wanted to build 13:43 On requiring multiple CoolSculpting treatments 15:55 A "lazy by nature" growth paradigm 18:14 The market for CoolSculpting is not going away 22:13 Bodify's secret sauce 27:55 Crystal ball 30:36 Closing words
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 132 - Megan Brown of Athenix on Building a Digitally-Native Aesthetic Brand
05 Jul 2023
00:37:35
Ep. 80 - Megan Brown of Athenix on Building a Digitally-Native Aesthetic Brand
What does it take to build a successful aesthetic brand in today's ever-evolving beauty industry? Join Dr. Grant Stevens as he sits down with Megan Brown, the new CMO of Athenix, to delve into a rebranding journey to explore, implement and automate proven marketing technologies and strategies.
Leveraging her legacy of success at numerous enterprises, learn how Megan plans to bring strategies from consumer packaged goods and e-commerce into play in the realm of aesthetics. And don't miss discussion of the potential benefits and pitfalls of this approach, shedding light on the opportunities it presents for forward-thinking practices.
How can entrepreneurs in the aesthetic industry start with the basics, set up robust marketing infrastructures, and establish solid communications frameworks to propel their brands forward? And what role do paid social media, influencers, and subscription aesthetics play in this digital landscape? Tune in to the latest episode of The Technology of Beauty to uncover the secrets behind building a thriving aesthetic brand.
Show Notes:
00:00 Intro 01:16 Background 11:29 What is Athenix? 13:04 Megan's plans for Athenix 14:56 Applying CPG and e-commerce models to the industry 20:12 The role of subscription aesthetics 30:25 Crystal ball 36:42 Closing words
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 131 - Steve Kreider on A Laser-Powered Breakthrough: Revolutionizing Long-Term Acne Treatment
27 Jun 2023
00:28:44
Acne might just be unmatched as an aesthetic concern for how visible and traumatizing it can be for patients. Yet truly significant improvements in acne treatments have been hard to come by. As Cutera SVP Steve Kreider notes in this interview with Dr. Grant Stevens, "I've been selling acne products for 17 years, and the standard of care hasn't fundamentally changed."
Except that Cutera itself has now changed the game with AviClear, a laser treatment that offers a safe, prescription-free solution for acne. In addition to reducing existing acne, clinical trials show that future breakout episodes are shorter, less intense, and more infrequent following the AviClear procedure. Further, acne clearance results continue to improve over time, demonstrating the long-term efficacy of this novel treatment.
Join us as Dr. Stevens explores all the details of this groundbreaking laser device, along with breaking news about a recent FDA clearance for AviClear, all on the latest episode of The Technology of Beauty.
Show Notes:
00:00 Intro 00:27 Background 06:53 Arrival at Cutera 08:50 Treating acne with light-based technology 09:47 Breaking news! 11:54 Monotherapy vs. multi-factoral treatments 13:24 Procedure description, patient comfort, recovery 16:07 Off-face? Anesthetic? Cost? 18:17 Discussion of the Cutera xeo, lasers, other devices 23:10 The future of aesthetics
Any statements or views expressed on this podcast are the opinion of the host and guest(s) respectively. The technologies and commercial products discussed herein, and any claims made in relation to these, have not been evaluated by the Technology of Beauty, its host, or producers. AviClear results may vary.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 130 - Dina ElSherif on Inventing a Home-Based Multimodal Facial Treatment
20 Jun 2023
00:31:40
As Dr. Grant Stevens so famously reminds us, The Technology of Beauty features the movers and shakers of the beauty business. And today is certainly no exception. For while you could be forgiven for being unfamiliar with today's guest, you'll surely be hearing more from Dina ElSherif and her brand-new company, Trufacial.
Because this entire episode is devoted to discussion of a single device that could very well turn an entire category of service-based aesthetics into an at-home option for self-care. And it's also… fun?
With a microdermabrasion diamond tip, a massaging tip, and a microneedling tip combined with serum delivery and sterilization in a single, all-inclusive cordless home unit, the potential for disruption is boundless.
Watch Dr. Stevens test the device on his own face in the middle of the interview while discussing all the details on the latest episode of The Technology of Beauty.
Show Notes:
00:00 Intro 00:32 Aesthetics and engineering background 13:33 Origins of the device 16:48 Prototype and walkthrough 19:55 How often can the procedure be done? 22:04 Viscosity and consistency of the serum 25:05 Microneedling 25:52 How long does it take? 26:41 Dr. Stevens tries the device 28:03 Closing words
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 117 - Live from AIS 2023 in Miami Beach
07 Jun 2023
01:21:03
Welcome to Miami Beach, this year's home of the prestigious Aesthetics Innovation Summit. In this extended episode, recorded live at AIS, Dr. Stevens takes us on a tour of the most cutting-edge developments in plastic surgery and the aesthetics industry.
With an unprecedented gathering of pioneers who are pushing the boundaries of beauty and reshaping the future of cosmetic enhancements, this episode features enlightening conversations and expert insights into breakthroughs that promise to revolutionize the field of aesthetics itself.
Join us as Dr. Grant Stevens interviews the movers and shakers of the beauty business that are propelling the aesthetics industry into an exciting new era on the latest episode of The Technology of Beauty.
Guests:
00:00:31 Niquette Hunt, Candesant Biomedical 00:06:38 Karen Long, KCK MedTech / Co-Chair AIS 00:13:29 Drew Taylor, Ph.D, Acorn BioLabs 00:23:24 Stéphane Meunier, Ph.D., HALLURA 00:28:04 Natalene Hoepffner, Fastox 00:35:46 Ryan Beal, M.D., Dyve Biosciences 00:45:02 Daniel Mazzaferro, M.D., MBA, RheoTek Medical 00:49:22 Paul Herchman, GetHairMD 00:55:43 Daniel Hopkins, AlumierMD 01:04:46 Jean-Yves Coste, Windome Banking Partners 01:11:45 Robert Jones, Revance 01:16:51 Barry DiBernardo, M.D., New Jersey Plastic Surgery
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 168 - Todd DeYoung on Creating a Patient-Centric Multi-Brand Platform
13 Aug 2024
00:32:49
In Episode 91, we heard from Michael Burke of Latticework Aesthetics and examined how he and his team are assembling a multi-brand aesthetic platform with an emphasis on board-certified plastic surgeons who care deeply about their patients.
Today, it is our pleasure to welcome Latticework Aesthetics' CEO Todd DeYoung to the show. In this interview, Todd takes yet a deeper dive into the business side of aesthetic practice consolidation — and how, when it is done right, doctors and patients alike reap the benefits.
With an impressive executive resumé spanning Procter & Gamble, Ameritech, Allstate, Motorola, and Clear Choice Dental, Todd has now entered the aesthetic amphitheater on a mission to "bring together the best practices so they can share best practices." And that includes a Fellowship program where tomorrow's surgeons can assimilate the wisdom of America's leading plastic surgeons, without being limited to a single location.
Find out how it all comes together on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 116 - Giorgos Tsetis of Nutrafol | Live from the Aesthetic Innovation Summit 2023
23 May 2023
00:20:38
In this special episode of The Technology of Beauty, recorded live at AIS 2023, Dr. Grant Stevens interviews Nutrafol Co-Founder and CEO Giorgos Tsetis.
Drawing on a background in engineering that he credits for allowing him "to think in strategic ways to solve complex problems," Giorgos was inspired by personal experience with thinning hair to find a solution for others.
Nutrafol offers an integrative approach rooted in nutraceutical science, utilizing drug-free, highly- concentrated natural products in personalized systems to target the various hormonal, environmental and hereditary causes that can compromise hair health.
The Aesthetics Innovation Summit unites clinical, corporate and capital leaders to facilitate the exchange of insights on emerging trends while showcasing exciting new drugs, devices and technologies for the aesthetics market.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 115 - Andrew Stanleick on Bridging Medical Aesthetics & Traditional Beauty Through Connected Technology
09 May 2023
00:29:33
How do you double a company's growth while the world is in the throes of an economy-breaking pandemic? Well, you could answer this with yet another question: Have you ever had a HydraFacial?
BeautyHealth President and CEO Andrew Stanleick has. And while it would be presumptive to say that receiving a HydraFacial for the first time was enough to convince him to take the helm of a multi-national company, well for starters, the product IS that good.
But when discussing a company that is rapidly becoming the leading name in skin and scalp treatments, it was easy for Andrew to see the potential for exponential growth. He set to work remaking BeautyHealth in the space of a year by bringing in top talent, the very movers and shakers of the beauty business themselves — including previous Technology of Beauty guests Jwala Karnik and Brad Hauser. And the growth was further fueled by partnering with a wide array of channel partners in order to meet the consumer where he or she wants to experience next-gen beauty treatments.
Now, with the rollout of BeautyHealth's new HydraFacial Syndeo Device, providers can personalize treatments to a client's skin needs and preferences, drawing on cloud-based software with the capability to store real-time knowledge of client preferences, treatment history, and skin concerns across locations and providers.
Combine all that with an appetite for acquisitions — such as the SkinStylus microneedling device — and BeautyHealth is primed for an expansive future.
Find out all the details of how BeautyHealth is bridging the gap between traditional beauty and medical aesthetics on the latest episode of The Technology of Beauty.
Show Notes:
0:00 Intro 0:23 Background 5:28 How a HydraFacial brought Andrew to BeautyHealth 7:00 Bringing in top talent 9:04 Becoming a leading source of skin and scalp data 10:07 Launching the Hydrafacial Syndeo device 13:59 Discussing the Hydrafacial Keravive scalp treatment 15:38 Acquisition of the SkinStylus microneedling device 18:51 What's on the horizon? 21:10 Growth outside the United States 22:54 Partnering with luxury brands — hotels, spas, gyms, cruise ships 24:57 Crystal ball
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 114 - Todd Watts on Cracking the Code of Subscription-Based Aesthetics
02 May 2023
00:38:03
Imagine a membership platform for non-invasive aesthetic treatments that allows patients to make affordable monthly payments while practices get paid upfront in full.
Well as it turns out, we don't have to imagine it… because PRIVI is the first subscription plan of its kind, and PatientFi CEO & Co-Founder Todd Watts is here to tell us about it.
In this exclusive interview with Dr. Grant Stevens, Todd breaks down the mechanics of a financing model that promises "frictionless beauty" for patients — including effortless scheduling, instinctive upselling, and dynamic pricing for treatment plan modifications.
Tune in to find out why Dr. Stevens feels that PatientFi cracked the code of subscription-based aesthetics on the latest episode of The Technology of Beauty.
Show Notes:
0:00 Intro 0:37 Background 7:32 The origins of PatientFi 11:57 Financing packages and products 13:40 Changing how practices quote their procedures 15:23 Doubling growth by changing financing and pricing 16:48 Simplifying front office education 19:25 The launch of PRIVI 21:11 Frictionless beauty: paying for non-invasive treatments on a monthly subscription 23:58 Inside the mechanics of the financing model (with the practitioner paid up front) 25:28 Subscription-based financing for MedSpas 26:54 Dynamic pricing for treatment plan modifications & upsells 30:40 Making scheduling effortless for upcoming procedures 33:11 Members spend 72% more than one-time customers 35:24 1 in 3 U.S. adults are considering a non-invasive cosmetic procedure 36:42 Closing words
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 113 - Drew Fine on Building a Multi-Brand Aesthetic Partnership Platform
25 Apr 2023
00:25:59
A sea change is coming to aesthetics, and the first waves are already coming in with a resounding crash on the shores of the plastic surgery and medspa landscape — acquisition and consolidation of aesthetic medical practices on a scale never before seen.
What does it all mean for the aesthetic medicine eco-system?
According to Drew Fine, Chief Commercial Officer at Advanced Medaesthetic Partners or AMP, it's a way of empowering practices to truly become partners in something greater.
The fastest-growing multi-brand aesthetic platform, AMP is taking a non-traditional approach to the healthcare roll-up strategy. Emulating a model seen in the hospitality space, AMP partners with practices to bolster their existing brand, all while providing underlying support and resources that might otherwise be out of reach for a local private practice.
Find out how AMP seeks to create an industry-leading platform for strengthening and growing aesthetic practices while protecting local uniqueness — and perhaps disrupting the aesthetic market itself — on the latest episode of The Technology of Beauty.
0:00 Intro 1:00 Background 7:42 An introduction to Advanced Medaesthetic Partners 9:48 Who AMP partners with 11:18 Practices as partners 14:44 Looking at the future of AMP 18:44 Goals for growth "And what are your goals in terms of how many practices?" 20:24 Crystal ball 21:33 Aesthetics has always been driven by innovation
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 112 - Meet The Father of Aesthetic Medicine | The Titans of Aesthetics Series, with Dr. David Pyott
18 Apr 2023
01:11:54
In this exclusive interview with Dr. Grant Stevens, we are honored to present an intimate conversation with the Father of Medical Aesthetics, Dr. David Pyott.
Acknowledged as one of the top 100 performing CEO’s in the world, Dr. Pyott was the Chief Executive Officer of Allergan from 1998 until the sale of the company to Actavis in 2015. By driving innovation through investments in R&D and impeccable performance, Dr. Pyott transformed Allergan from a small eye care company into a multi-billion dollar global specialty pharmaceutical and medical device company, overseeing $68 billion in market value growth.
During his tenure Allergan launched blockbuster treatments that transformed medicine and skincare including expanding the approved uses of Botox to include treatment of migraine headaches, chronic tension headaches, cerebral palsy, severe over-active bladder and such cosmetic uses as brow furrows and crow's feet.
Throughout his career, Dr. Pyott has earned a number of honors and awards for his contributions to business, including the 2006 honor of Commander of the Most Excellent Order of the British Empire (CBE) awarded by Her Majesty the Queen for his contribution to British business excellence and management skills in the United States; the 2013 Orange County Council Semper Fidelis award for his outstanding service to the community; The Medal - University of California, Irvine's most prestigious honor in 2010; Executive Leader of the Year, UCLA Anderson School of Management 2012 and Harvard Business Review's 4th best-performing CEO in the World – 2014.
Show Notes:
0:00 Intro 1:04 Background 10:25 This little company called Allergan popped up 12:53 The very beginning of Botox 16:52 April 15, 2001: The best tax day ever 20:00 Juvéderm acquisition 24:24 The birth of medical aesthetics 26:00 Marketing mechanics: seizing opportunities, world markets 33:18 We have an absolute jewel hiding in our own safe 35:38 Market creation as a series of concentric rings 38:53 Looking better, feeling better 46:04 What David is doing now 51:47 On transcutaneous delivery 53:47 Duration of toxins 1:01:28 Natural combination of toxin and fillers 1:02:56 Plug-in devices 1:07:04 David's crystal ball
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 111 - Brad Conlan on Building the Future of Autologous Regenerative Aesthetics
12 Apr 2023
00:31:47
From novel treatments for hair loss and microinflammation to fat grafting and breast reconstruction, something transformative is unfolding at Bimini Health Tech, and CEO Brad Conlan is here to tell us about it.
Standing squarely at the vanguard of autologous innovation — using an individual's own cells in the name of regenerative aesthetics — Bimini seeks to marry convenience and performance with technologies that stand to reshape the way we think about aesthetic treatments.
With decades of experience in regenerative medicine, Brad offers an insider's look at everything from exosomes to stem cells and stromal vascular fraction.
Tune in to find out how Bimini is unlocking the regenerative power of the human body with autologous, personalized medicine and what the future holds for this exciting segment of the aesthetic market.
Show notes: 0:00 Intro 0:40 Aesthetics Innovation Summit 1:31 Background 3:58 Bimini origins 6:52 A symphony of healing 10:09 Current understanding of hair loss 12:30 Aesthetics as a pipeline for products that work 16:58 Fat grafting and breast reconstruction 19:39 Anticipated raise 22:57 Marrying convenience and performance 24:54 Other technologies Bimini is looking at 29:07 Crystal ball
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 109 - Carrie Strom & Jasson Gilmore on Leveraging Technology to Create the Optimal Patient Experience
28 Mar 2023
01:00:11
What do patients want more than anything from their aesthetic providers? There's no point in guessing because Allergan has the answers — and they reveal them in this episode.
Dr. Grant Stevens welcomes Carrie Strom, President, Global Allergan Aesthetics, and Jasson Gilmore, Senior Vice President Allergan Aesthetics, as they explain how they reinvented the Allergan loyalty program to focus on upgrading the patient experience.
Learn the three best practices for patient retention, the top five aesthetic needs, and what it all has to do with empowering confidence on the latest episode of The Technology of Beauty.
Show Notes: 0:00 Intro 0:42 Background 9:22 Fixing Brilliant Distinctions 12:40 How Allé improves on Brilliant Distinctions 19:26 How the Allé Flash loyalty program works 22:32 Loyalty program gamification 27:32 The market hinges on value, not price 29:24 Three best practices for patient retention 33:23 Surgical practice patient lifetime value 40:41 Vision for body contouring 44:08 General Allergan discussion 48:35 Top 5 aesthetic needs 51:45 Empowering confidence 52:34 What do you see in your crystal ball 56:30 Representing diverse beauty
The views expressed in this podcast are the personal opinions of the host and guests respectively. Dr. Grant Stevens is a paid consultant for Allergan Aesthetics, however, Allergan Aesthetics is not a paid sponsor or producer of this content and no compensation was paid or received by either party for this interview.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 108 - Brad Hauser | The Titans of Aesthetics Series
21 Mar 2023
00:36:36
Imagine a resume that runs from Solta, Medicis, and Cutera to Zeltiq, Allergan, and Soliton — success building on success in a masterclass on how to take an aesthetic enterprise from a promising player to a dominant force in the industry.
As a leader with no less than seven M&A events to his name, Brad Hauser reflects on his titanic track record in this illuminating interview with Dr. Grant Stevens.
As Brad details the swath he has cut across the land of medical aesthetics, it only serves to make one want to keep a watchful eye on Brad's latest ventures as a board member for Candesant Biomedical and the Chief Product Officer of BeautyHealth — a position he assumed soon after this episode was recorded.
Tune in to find out how he did it, along with a peek at what's in store for the future on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 92 - Live from ABAM 2023 - Pt. 2
14 Mar 2023
01:07:08
The American-Brazilian Aesthetic Meeting®, also known as ABAM, provides an excellent opportunity for an international clinical exchange of knowledge in aesthetic surgery discussion of the current socioeconomic conditions and how they affect plastic surgery communities in the United States, Brazil and the rest of the world.
ABAM transcends the 'aesthetic conference' by giving the most innovative voices in plastic surgery & other core aesthetic specialties a platform to shift what we think of as possible in ways that benefit our doctors, their practices, and their patients.
Dr. Grant Stevens and the Technology of Beauty crew traveled to Park City to give you a peek inside this word class meeting and interview a few of the great clinical and entrepreneurial minds in attendance.
Part 2 interviews:
• Dr. Foad Nahai, Aesthetic Surgery Journal Editor-in-Chief • Dr. Herluf Lund • Sofwave Medical CEO Lou Scafuri • Dr. Brad Calobrace • Dr. Abel de la Peña • Influx Marketing CSO Max Baybak • Buffy Clark of Alastin Skincare • Alicia Marett of ZO Skin Health
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 91 - Live from ABAM 2023 - Pt. 1
07 Mar 2023
00:52:16
Welcome to ABAM 2023 in Park City, Utah! The American-Brazilian Aesthetic Meeting serves as a forum for international clinical exchange of knowledge in aesthetic surgery discussion of the current socioeconomic conditions and how they affect plastic surgery communities in the United States, Brazil and the rest of the world.
This episode, the first in a multi-part series, features interviews with:
ABAM Founder Dr. Renato Saltz
Engage Technologies CEO & Crytica Security Founder Lloyd Mahaffey
The Aesthetic Society Executive Director Sue Dykema
Future Aesthetic Society President Dr. Kiya Movassaghi
ISAPS President Dr. Lina Triana
Past president of the Australasian Society of Aesthetic Plastic Surgeons Dr. Tim Papadopoulos
Yes Doctor Cofounder Behnam Analui
As Dr. Saltz says, “ABAM transcends the ‘aesthetic conference’ by giving the most innovative voices in plastic surgery & other core aesthetic specialties a platform to shift what we think of as possible in ways that benefit our doctors, their practices, and their patients.”
Tune in for Part 1 of the series on this latest episode of The Technology of Beauty!
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 167 - Aaron Burton & Robbie Brindley on Inventing the First Intelligent Control Pulsed-Light Laser
16 Jul 2024
00:52:40
"The biggest step forward in practical automation for the end user that I think I've seen in the industry … HERO is becoming HEROic."
Appearing individually on previous episodes of The Technology of Beauty, Sciton CEO Aaron Burton and EVP Robbie Brindley return to the show together with an altogether earthshaking announcement: that Sciton has not only improved upon, but somehow transformed what Dr. Stevens has famously dubbed "The Bentley of Lasers."
The culmination of 8 years of testing, engineering, research, and development, the BBL HEROic is a breakthrough pulsed-light device featuring Intelligent Control and Skin Positioning technology.
As for the difference it makes, Robbie explains how before "you'd step on the foot switch and you'd try to move your hand as quickly as possible to cover the area uniformly."
But with HEROic, the handpiece communicates with the source to see in time and space exactly where the operator has laid a pulse. With "no skips, no gaps, no double pulses," the computer and the skin positioning system deliver perfect uniformity while adapting to the body's curvature as well.
Find out how this new device promises to redefine the landscape of pulsed-light technology and ensure optimal results for every laser patient on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 90 - Eddie Yoon on Leveraging Category Thinking to Grow the Aesthetic Pie
15 Feb 2023
01:06:51
“Why is this category, aesthetics, so transformative and yet so niche at the same time? … We think we have the answer.”
In this wholly-unique episode, Dr. Grant Stevens interviews author, strategist, founder & creator, Eddie Yoon.
A newcomer to aesthetics, Eddie has dedicated his career to studying consumer habits to help build and grow category creating businesses.
Through his work with Colgate, Gillette, Nike, Keurig, Samsung, Nestle, and many others, he has helped companies realize $10 billion in annual, incremental revenue.
In this captivating episode, Eddie gives us a taste of his unique brand of thinking and shows us how category science and atypical data sets may just be the key to unlocking a whole new tier of consumer adoption within medical aesthetics.
Why did Keurig succeed where Starbucks failed?
What do the top consumers of infant formula and pet care have in common?
Why are vitamin consumers more likely to purchase a generator?
What can we learn from aesthetic super consumers that could unlock a whole new wave of growth for the category?
Why is Eddie Yoon so intrigued by the field of aesthetics in the first place?
Tune in to find out!
More about Eddie Yoon:
Eddie Yoon is the founder of Eddie Would Grow, a think tank and advisory firm specializing in business growth strategy. Previously, he was a principal at the Chicago-based consulting firm, The Cambridge Group.
Eddie is also an acclaimed author. His book, Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, was named one of the best business books of 2017. He has written more on Category Creation & Design for The Harvard Business Review than any person living or dead. He is also the co-founder and co-writer of Category Pirates, one of the Top 5 most-read paid newsletters in Substack's business categories.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 89 - Lindsay Carlson on Finding Opportunity in the Trillion-Dollar Beauty + Wellness Market
25 Jan 2023
00:33:37
Have we been looking at aesthetics all wrong?
"The total addressable market of beauty, combined with wellness, is a trillion dollar market." And it's growing, says Lindsay Carlson, Managing Director of Beauty and Wellness at William Blair.
She would know, considering that she has navigated transactions involving the likes of BeautyHealth, Revision Skincare/Goodier Cosmetics, and Elevation Labs — not to mention serving as the sell-side advisor to Alastin in their acquisition by Galderma.
But about that trillion dollar market: the emphasis is on an evolving definition of aesthetics, where health and wellness are demanding a larger share of attention. As Lindsay puts it, inner health is such a big part of outer beauty.
To put an old cliché to rest, beauty is no longer skin-deep — if it ever truly was.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 88 - Ethan Min & Dr. Richard Jin on Nanoparticles and the New Future of Regenerative Aesthetics
09 Jan 2023
00:57:04
We heard a lot about exosomes on The Technology of Beauty in 2022 — could these nanoparticles have a gigantic impact in 2023?
Two of Benev's leading luminaries may have the answers. As we launch into our fourth season with this spectacular opening episode, CEO Ethan Min and Chief Scientist Dr. Richard Jin introduce us to seminal research into the novel potentials of exosomes in topical applications.
Find out how they hope to change a paradigm in terms of regenerative aesthetics, and stay tuned for an exciting slate of all-new episodes for Season 4 of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 87 - Tim Lugo on Investing in the Aesthetic Industry
16 Nov 2022
00:29:46
"Conferences are where you go to see the interesting young companies coming into the space. And so we all have to attend. It's probably odd for a physician to see somebody from Wall Street attending a medical meeting, but we all do it."
Imagine casually referencing how your company manages over $100 billion in assets. As the head of the biotechnology equity research team for William Blair & Company, Tim Lugo does just that in this interview with Dr. Grant Stevens. With all manner of aesthetic investments under his purview, Tim offers a uniquely embracive perspective on the aesthetic industry in this episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 86 - Amber Edwards on Navigating the Changing World of Physician-Dispensed Skincare
25 Oct 2022
00:33:47
How does a brand with the eminence of Alastin manage the balancing act of pairing distinction and excellence with convenience and accessibility? After all, it's not exactly your average over-the-counter product line, so driving growth requires an innovative approach.
In this episode of The Technology of Beauty, Global Head of Alastin Skincare Amber Edwards describes how Galderma's acquisition of Alastin has kicked expansion plans into overdrive. As she notes in this interview with Dr. Grant Stevens, Galderma's strategy is centered on taking Alastin global by maintaining credibility with physicians as an industry leader. "Providers have a challenge ahead of us to figure out how to deliver accessible convenient care," Amber says, "and we can't be status quo."
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 85 - Dr. Greg Mueller | The Inventors of Aesthetics Series No. 3
13 Sep 2022
00:34:02
"I love the combination of energy with suture suspension, because I felt like that could take a patient who might need skin removal and change them into a patient who wouldn't need it, and we could address the underlying muscles without having to open the neck."
A plastic surgeon practicing in Beverly Hills since 1998, Dr. Greg Mueller is first and foremost an aesthetic pioneer who counts the MyEllevate facial rejuvenation procedure and the Ovio360 Imaging System among his most significant inventions.
In this interview with Dr. Grant Stevens, he reveals the history and the line of reasoning behind how MyEllevate came to be. And for a special treat for our surgical viewers and listeners, the two doctors proceed to dive into a spontaneous symposium on the procedure itself in the kind of exceptional technical detail that can only be found on The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 84 - Alan Widgerow on Unlocking the Secrets of Cellular-Level Skin Health
30 Aug 2022
00:41:16
Plastic Surgeon. Professor. Scientist. The list of accolades is lengthy for Galderma's Chief Scientific Officer, Dr. Alan Widgerow - MBBCh(MD) MMed(MHS) FCS(Plast) FACS. And with Galderma's acquisition of Alastin, he continues to lead Alastin Innovations in his new expanded role as CSO for Galderma.
Using in-house R&D and organic research to launch moonshots into uncharted realms of subcutaneous tissue at a cellular level, Professor Widgerow takes a disruptive yet wholly scientific approach to optimizing skin health and rejuvenation in his role at Galderma.
In this episode of The Technology of Beauty, he gets technical in his analysis of the pros and cons of synthetic exosomes, autophagy, the role of waste management in dermal health, and much, much more.
He also provides a look into a future featuring wearables that can tell you when you need to moisturize — and that's just a peek into what we have in store for you in this groundbreaking interview with Dr. Grant Stevens.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 83 - Dr. Tim Sayed on Bundling Patient Acquisition with Patient Financing: A New Model for Aesthetics?
16 Aug 2022
00:50:05
With an economic downturn looming on the horizon, patients still want to look their best — but they might not know how to pay for the procedures they desire.
With his latest venture, Yes Doctor, Dr. Tim Sayed hopes to "optimize the market and lending rates for both patients and surgeons" by delivering fully qualified and financed patients directly to plastic surgeons.
The rare plastic surgeon who is also versed in computer science and a licensed scrum master, Dr. Sayed sees other aesthetic financing solutions not as competitors, but potential partners in a shared platform for expanding lending opportunities while decreasing customer acquisition costs.
Find out about all this and more in the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 82 - Jodi Brichan on Building a Bridge from Longevity to Aesthetics
02 Aug 2022
00:35:55
It seems as though the hottest topic in aesthetics right now is exosomes. And if the research we're seeing tells us anything, herein lies the potential to remake the entire subject of healing, let alone revolutionizing aesthetics as we know it.
Yes, it sounds almost exaggerated or absurd — but the science shows that the more we understand about exosomes, the more likely it is that we can leverage the body's own regenerative potential to encourage targeted healing.
Rion's Commercial Lead Jodi Brichan joins Dr. Grant Stevens for a fascinating interview, wherein she does a far better job than we can of exploring a technology that seeks to restore beauty by healing what needs to be healed on an individualized basis.
The future is approaching at breakneck speed, so tune in for this next episode of The Technology of Beauty to find out how these abstract theories about exosomes are about to hit the market in the form of versatile new aesthetic products with a variety of innovative applications.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 81 - Ignacio Fanlo on Leading a Cloud Medspa Revolution
19 Jul 2022
00:43:31
On this week's episode we hear from a man with an innovative vision for the future of aesthetics real estate — Cloud Medspas. Vansanity Founder Ignacio Fanlo sits down in the studio to discuss how the startup's Silicon-Valley-inspired business model is empowering independent providers through on-demand access to treatment space, capital equipment, and product, as well a host of ongoing business support services.
While some aesthetic professionals may not find the cutting edge of business innovation as compelling as the cutting edge of aesthetics techniques, this episode may surprise you. After all, this is The Technology of Beauty, where we cover all facets of aesthetic innovation, including developments in aesthetic practice management.
Tune in to find out how Vansanity is working to create new opportunities for aesthetic entrepreneurs on the latest episode of The Technology of Beauty.
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ep. 154 - Live from AIS 2024 in Vancouver
04 Jun 2024
01:14:26
If you missed this year's Aesthetic Innovation Summit in Vancouver, this is your chance to tap in and hear from some of the speakers and attendees that were present. AIS is THE forum where the minds that are shaping tomorrow's aesthetic industry meet each year for a look ahead.
Dive in with us as Dr. Grant Stevens provides the latest on the beauty business through a series of rapid-fire interviews with aesthetic leaders and founders.
Featuring Sean Shapiro of Medshift, Taylor Harris of Cutera, Dr. Johnny Franco, Mark Kavulich of Athyrium Capital, Tim Lugo of William Blair, Dr. Mark Epstein, Philippe Schaison, Laura Ellis & Dave Heagy of LevEllis, Murray Jensen of Ethica CRO, and Paul Herchman of GetHairMD.
00:00:00 Intro 00:01:20 Taylor Harris 00:12:51 Dr. Mark D. Epstein 00:27:28 Dr. Laura Ellis 00:34:29 Murray Jensen 00:39:27 Mark Kavulich 00:43:32 Philippe Schaison 00:48:53 Sean Shapiro 00:53:37 Dave Heagy 00:56:50 Dr. Johnny Franco 01:00:32 Paul Herchman 01:06:58 Tim Lugo
The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/