Explore every episode of the podcast Tech for Non-Techies
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 265. From vodka shots to Y Combinator: how a non-technical founder built a global tech company | 14 Aug 2025 | 00:59:09 | |
If you’re a non-technical founder building your first product, this episode is for you. In today’s lesson, Robyn Exton shares the real story of how she went from branding agency employee to founder of a global tech company — without writing a line of code. She didn’t raise millions on day one. She learned by doing, made all the early-stage mistakes, and got her first users with vodka shots in nightclubs. Now, her app has millions of users and she’s been through Y Combinator. Robyn is the founder of HER, the dating app for queer women. Listen to this episode to learn:
Whether you’re dreaming up your first MVP or struggling through version two, this is your honest guide to building in the dark — and making it work.
Chapters 00:00 — Vodka shots for downloads: the hustle begins 03:10 — From branding job to building a tech product 10:30 — The wake-up call: “You’re doing too many things” 14:00 — Fake research, failed MVP, and what she learned 27:20 — How a non-technical founder led a dev team 33:45 — Hiring a CTO, letting go of ego, and building trust 45:35 — Raising $1M before YC — and why she joined anyway 51:10 — Final audience Q&A: churn, product, and user feedback FREE Course: 5 Tech Concepts Every Business Leader Needs To Know https://www.techfornontechies.co/freecourse Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to: https://www.techfornontechies.co/blog/265-from-vodka-shots-to-y-combinator-how-a-non-technical-founder-built-a-global-tech-company | |||
| 264. The vacation strategy for people who can’t switch off | 06 Aug 2025 | 00:13:17 | |
If you’re the kind of leader who is “on” all the time — even on vacation — this episode is for you. In today’s lesson, Sophia Matveeva shares a practical, honest approach to taking time off without pretending you’ll fully unplug. Because when you're in charge, not checking work emails is often a pipe dream. Listen to this episode to learn:
Whether you’re heading to the beach or just trying to unplug for a weekend, this is your guide to making rest work for your ambitious brain. Chapters 00:00 — The founder brain that never stops Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to https://www.techfornontechies.co/blog/264-the-vacation-strategy-for-people-who-can-t-switch-off | |||
| 263. The feature factory trap: when output doesn’t equal progress | 30 Jul 2025 | 00:31:20 | |
Why do so many software teams feel busy — but deliver so little value? Fractional tech leader Thanos Diacakis shares why shipping more features doesn’t always mean progress. Drawing on 25+ years in software — from startups to scaling JUMP Bikes at Uber — he explains how to escape the trap of over-planning, feature overload, and technical debt. Listen to learn:
If you’re a founder, product leader, or innovation exec frustrated by slow progress, this episode will give you the mindset and tools to course-correct. Follow Thanos Diacakis on LinkedIn and on his website.
Chapters 02:01 — Stop planning, start shipping 06:16 — Software isn’t construction: you can’t forecast innovation 09:58 — The 4 stages of high-velocity teams 13:56 — Spot the bottleneck, fix the system 20:11 — How business and tech teams can actually work together FREE Course: 5 Tech Concepts Every Business Leader Needs To Know https://www.techfornontechies.co/freecourse Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
For the full transcript, go here: https://www.techfornontechies.co/blog/263-the-feature-factory-trap-when-output-doesnt-equal-progress | |||
| 262. Why the CEO is the most dangerous person in a tech startup | 16 Jul 2025 | 00:19:40 | |
Most startup CEOs think they’re the visionary. But in today’s episode, you’ll learn why the CEO is often the single biggest threat to team productivity — and how to avoid becoming one. Based on a real conversation with a seasoned CTO and a sales leader who’ve scaled startups to exit, this episode dives into the blind spots that trip up even well-meaning founders. Whether you’re a CEO, part of a startup team, or investing in one — this lesson will help you lead smarter, build better, and waste less time. Listen to learn:
Lesson mentioned in this episode: Why MVPs are Always Late, Why That's Okay, and What to do About It
Chapters 00:00 — The Real Threat: Why Startup CEOs Kill Productivity 02:10 — Power Without Process: How CEO Impulses Go Unchecked 04:30 — Seagull Syndrome: How CEOs Derail Roadmaps 09:15 — Nothing to Do? Why Bored CEOs Delay MVPs 14:10 — Bottlenecks in Human Form: When CEOs Bypass Their Own Leaders Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to https://www.techfornontechies.co/blog/262-why-the-startup-ceo-is-the-biggest-risk-to-their-own-team | |||
| 261. AI won’t kill jobs — but short-term thinking will | 09 Jul 2025 | 00:17:50 | |
Some CEOs are already replacing engineers and junior staff with large language models. But what if the real risk isn’t that AI replaces your team — it’s that it doesn’t, and you’re left without a talent pipeline? In this episode, Sophia Matveeva breaks down:
Whether you’re a government leader, innovation executive, or non-technical founder, this episode will help you make smarter, more resilient decisions in the age of AI. Chapters 00:00 — The Real Risk Isn’t AI — It’s What Happens When It Doesn’t Work 02:45 — What CEOs Are Saying: Duolingo, Klarna… and IBM’s Contrarian View 06:30 — The Junior Job Crunch: Accountancy’s Mistake Repeats in Tech 09:15 — The S-Curve Explained: Why AI Progress Is Slowing 14:10 — Your Strategic Takeaways: What Smart Leaders Are Doing Now Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
For the full transcript, go here: https://www.techfornontechies.co/blog/AI-wont-kill-jobs-but-short-term-thinking-will | |||
| 260. How non-techies succeed in tech: lessons from Microsoft’s CTO | 02 Jul 2025 | 00:38:23 | |
What does it really take to lead in tech without a technical degree? In this episode, Jennifer Byrne, former CTO of Microsoft US, shares how she built a top-tier tech career starting with a psychology degree — and why understanding context, not code, is your key to success. You’ll learn:
Whether you’re a founder, investor, or business leader, this episode will help you think more strategically about tech — and your role in it. Chapters 00:00 – Why this episode still matters 02:30 – Jennifer’s path from psychology to tech 08:55 – Cybersecurity and the WikiLeaks era 14:40 – What cloud computing really is 25:25 – Digital context vs. fluency explained 35:45 – What a CTO actually does in big tech Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to https://www.techfornontechies.co/blog/260-how-non-techies-succeed-in-tech-lessons-from-microsoft-s-cto | |||
| 259. Big tech, AI and the future of attention: what you missed in Cannes | 25 Jun 2025 | 00:14:29 | |
Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what’s next in AI, branding, and attention. This is your insider's summary. In this episode, you will learn:
If you’re building or marketing a tech product — whether you’re in a startup or a large org — this episode gives you a real-world edge, minus the fluff. Chapters FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes | |||
| 258. Why you need a brand before you need an app | 11 Jun 2025 | 00:18:56 | |
Most founders dive straight into building — features, user flows, no-code tools — before they’ve nailed the strategy that actually drives traction: brand. In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled businesses. You’ll learn the four brand foundations every founder needs — whether you’re launching a new venture or scaling an existing one:
Sophia also shares examples from Uber, Goldman Sachs, and her own company, Tech for Non-Techies, which is trusted by governments and Fortune 500s to teach non-technical leaders how to succeed in the digital economy. If you want customers, talent, and investors to take your venture seriously — and you’re not building brand strategically — this episode is for you. Chapters 00:00 – Code vs Brand Episodes to help you build your personal brand:
For the full transcript, go to: https://www.techfornontechies.co/blog/258-why-you-need-a-brand-before-you-need-an-app
FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 257. Why bad work wins | 04 Jun 2025 | 00:14:32 | |
Analysis paralysis is BORING. And it doesn't get you results. Most founders think they fail because of the market, the product, or the pitch. But the real killer is a slow mindset. In this episode, Sophia Matveeva shows you why bad work beats perfect ideas — and how shifting your mindset can be the difference between building real momentum and watching your venture die. You will learn:
Chapters 00:00 The Mindset Shift for Non-Technical Founders FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to https://www.techfornontechies.co/blog/257-why-bad-work-wins | |||
| 256. Top mistakes non-technical founders make & how to avoid them | 27 May 2025 | 00:25:38 | |
If you’re building a tech product but don’t have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend. In this re-release of one of our most popular early episodes, Tech for Non-Techies founder Sophia Matveeva shares the 5 biggest mistakes non-technical founders make — and how to avoid them. Whether you’re a founder, a corporate innovator, or leading a new digital venture, these lessons will help you lead product teams effectively and build better tech businesses. You will learn:
Chapters 00:00 Introduction to Non-Technical Founders' Challenges
FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. Listen to Tech for Non-Techies on:For the episode transcript, go here: https://www.techfornontechies.co/blog/256-top-mistakes-non-technical-founders-make-how-to-avoid-them | |||
| 255. What Most Startup Support Gets Wrong — and How to Fix It | 21 May 2025 | 00:35:26 | |
From accelerators to corporate venture capital, most startup support structures fail to deliver. Investor and entrepreneur Andrew Ackerman explains why — and what founders and corporates should do instead. With over 70 investments and hundreds of founders mentored, Andrew brings rare perspective from both sides of the table. Andrew is a serial entrepreneur who has founded two companies, led an accelerator, and now advises startups, VCs and corporates. He’s also the author of The Entrepreneur's Odyssey — a novel-style guide to what startup life really feels like. You will learn:
02:43 Understanding Startup Support Systems 06:48 Challenges in Corporate Innovation 10:05 The Value of Accelerators 16:58 The Glamour of Fundraising 22:12 The Reality of Startup Life
FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. --- For the full transcript, go to https://www.techfornontechies.co/blog/What-most-startup-support-gets-wrong-and-how-to-fix-It | |||
| 254. How to build a tech ecosystem that lasts | 14 May 2025 | 00:17:25 | |
What does it really take to build a tech ecosystem that endures — beyond PR launches and startup grants? In this episode, Sophia Matveeva shares hard-won insights from working with governments, corporates, and investors on the frontlines of global digital transformation. Whether you’re funding innovation, designing policy, or building a product yourself, this is a must-listen. You’ll learn what most ecosystem builders overlook, why non-technical founders are a critical (and underutilised) asset, and how trusted advisors — from lawyers to auditors — can unintentionally become blockers to progress. Most importantly, you’ll hear how to fix it. You will learn:
00:00 Building Sustainable Tech Ecosystems If you’re shaping innovation strategy — let’s talk. Tech for Non-Techies works with governments, economic development agencies, and public–private partnerships to design innovation ecosystems that endure. Book a call here or email info@techfornontechies.co --- Listen to Tech for Non-Techies on:For the full transcript, go to https://www.techfornontechies.co/blog/254-how-to-build-a-tech-ecosystem-that-lasts | |||
| 253. 4 Podcasts That Will Make You Smarter This Summer | 07 May 2025 | 00:16:12 | |
Want to become a better tech innovator while you sit on a beach? In this episode, Sophia Matveeva shares four podcast episodes you can learn from through osmosis—and enjoy every minute of it. You will learn:
These episodes aren’t just entertaining—they’re strategy lessons in disguise. Timestamps: 01:18 Podcast Recommendations for Tech Innovators Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the episode transcript, go to: https://www.techfornontechies.co/blog/4-Podcasts-That-Will-Make-You-Smarter-This-Summer | |||
| 252. Go from Local Player to Global Tech Leader | 30 Apr 2025 | 00:18:47 | |
Phil Knight spotted better running shoes in Japan — and turned that insight into Nike, one of the world’s biggest brands. In this episode, you'll learn how thinking internationally sparks breakthrough ideas — and how to build a global edge into your career and business. This episode is for you if you:
Timestamps 00:00 The essence of global leadership Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. To get the full transcript for this episode, go here: https://www.techfornontechies.co/blog/-go-from-local-player-to-global-tech-leader | |||
| 251: Lessons from the Dot-Com era for today's AI Hype | 23 Apr 2025 | 00:35:20 | |
Is today's AI hype cycle just dot-com boom 2.0? In this episode, host Sophia Matveeva talks with David G. Ewing, who lived through the original tech bubble (literally in a closet in Palo Alto!) about the striking parallels between then and now. Listen to learn lessons from dot-com history to navigate today's AI boom. Listen to learn:
For the transcript, go to: https://www.techfornontechies.co/blog/251-lessons-from-the-dot-com-era-for-today-s-ai-hype
Timestamps 00:00 Introduction 01:00 The Wild West of Tech: Lessons from the Dot-Com Era 10:02 Navigating the AI Hype 19:53 Building Infrastructure for Success in AI 29:45 The Hydra vs. Phoenix Analogy About Our GuestDavid G. Ewing is the founder of Content Lion, a next-generation AI centralisation and enterprise content management system. He brings decades of technology experience and a pragmatic approach to digital transformation. Resources Mentioned
Visit techfornontechies.co to learn more about our courses, community, and resources designed specifically for non-technical founders, corporate innovators, and professionals navigating the digital world.
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: | |||
| 250. Less Tech, More Value: Why Simpler Digital Products Win | 16 Apr 2025 | 00:18:23 | |
The more technology you put into your product, the worse it can get. In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain. Discover how Zahra's "less is more" approach helped her build a startup that addresses real user needs without overwhelming them with features. This episode is for you if you:
You can connect with Zahra Almahoozi on LinkedIn or follow Darb on Instagram
Timestamps 00:00 Introduction 03:10 The Journey of a Non-Technical Founder 06:01 Lessons from the Tech for Non-Technical Founders Program 08:54 Understanding User Behavior 11:48 The Value of Networking in Tech 15:09 Advice for Aspiring Tech Entrepreneurs 17:04 Future Plans
For the transcript, go to: https://www.techfornontechies.co/blog/250-less-tech-more-value-why-simpler-digital-products-win
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 249. AI ROI: 7 Insights from the Economist Business Innovation Summit | 09 Apr 2025 | 00:16:45 | |
Some companies waste millions on AI initiatives while others use it to gain serious market advantage. In this episode, you'll learn the seven insights Sophia Matveeva, our CEO, got from The Economist's Business Innovation Summit and what they mean for your AI strategy. This episode is for you if you:
For the transcript, go to: https://www.techfornontechies.co/blog/249-ai-hype-vs-reality-what-smart-business-leaders-are-actually-doing
Timestamps 00:00 Introduction to AI and Market Dynamics 03:11 Key Insights from the Economist Business Innovation Summit 05:58 The Importance of Speed in AI Implementation 08:51 Understanding Shadow IT and Its Implications 12:12 The Role of Boards in AI Adoption 14:58 Training and Upskilling for the AI Age 16:24 The Impact of DeepSeek on Global Innovation
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging | 02 Apr 2025 | 00:15:28 | |
Here are the listener questions Sophia Matveeva answers in this episode:
Resources mentioned in this episode:
Timestamps 00:00 Introduction 02:29 Navigating Product Meetings Without Technical Background 06:15 Managing Digital Transformation Timelines 10:56 Technical Co-Founder or Agency?
For the transcript, go to: https://www.techfornontechies.co/blog/248-q-a-episode-how-to-keep-tech-teams-on-track-without-micromanaging
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect | 26 Mar 2025 | 00:21:58 | |
Companies invest millions in tech projects every day. Some deliver remarkable returns while others crash and burn, wasting fortunes and careers. The deciding factor? Rarely the technology itself—it's the disconnect between technical implementation and business objectives. In this episode, you'll learn a proven system for bridging this expensive gap. You will see how to diagnose misalignment, quantify its impact, and implement frameworks that create genuine understanding between technical and business teams. You'll get lessons you can use at work today. This episode is for you if you:
For the transcript, go to: https://www.techfornontechies.co/blog/247-million-dollar-misunderstandings-how-to-fix-tech-business-disconnect
Timestamps 00:00 Introduction 00:56 Digital Transformation Failures 02:50 Tech and Business Misalignment 06:09 Diagnosing the Disconnect 09:03 Importance of Communication 11:59 Creating a Collaborative Culture 15:11 Taking Action on Survey Results
Resources mentioned in this episode:
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 246. 5 Types of Innovation Leaders: From Nonsense to C-Suite | 19 Mar 2025 | 00:22:26 | |
Some "Heads of Innovation" are glorified event planners while others transform entire businesses. In this episode, you'll learn how to identify which type of innovation leader you're dealing with and what that means for your career or business. This episode is for you if you:
You'll learn which innovation roles are career dead-ends, which ones lead to the C-suite, and how to quickly identify who has real decision-making power versus who's just organising hackathons with no implementation authority. Resources mentioned in this episode:
For the transcript, go to: https://www.techfornontechies.co/blog/246-5-types-of-innovation-leaders-from-nonsense-to-c-suite
Timestamps 00:50 Innovation Roles 02:58 Five Types of Innovation Leaders 05:45 Innovation Theater Director 09:05 Innovation Community Manager 11:57 Corporate Entrepreneur 14:52 R&D Leader 17:50 Transforming Businesses
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 245. What To Do If Your Start-up Fails | 12 Mar 2025 | 00:24:44 | |
Start-up failure is never pleasant, but did you know you can actually make more money and be more successful as a result? In this candid, no-nonsense episode, you'll learn exactly what to do when your venture doesn't make it. This episode is for you if you:
You'll learn why panic is unnecessary, how your startup experience makes you uniquely qualified for lucrative jobs, and why investors often prefer founders with failure experience. If you want your questions to be answered on this show, email info@techfornontechies.co Timestamps 00:00 Introduction 00:56: Embracing Startup Failure 03:00 Lessons from Startup Struggles 05:51 Experience in Failure 09:06 Leveraging Failure 12:13 Building a Network and Personal Brand 15:07 Navigating the Aftermath For the transcript, go to: https://www.techfornontechies.co/blog/what-to-do-if-your-start-up-fails
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 244. The Non-Techie's Path to VC | 05 Mar 2025 | 00:30:19 | |
If you're a non-technical founder or corporate innovator, you've likely heard the myth: venture capital is exclusively for bankers or coders. Promise Phelon shatters this misconception completely. In this episode, Promise shares how she used her experience as a non-technical founder to become a successful venture capitalist - without writing a single line of code or spending years in investment banking. Listen to learn:
If you're curious about a career in venture, this episode is for you.
Timestamps 00:00 Introduction 01:02 Harnessing Technology for Leadership 03:00 Journey from Operator to Investor 05:52 Debunking VC Myths 09:13 Technical vs. Product CEOs 11:59 The Path to Venture Capital 14:52 Relationships in VC 18:07 Building a Unique Investment Perspective 20:58 The Ethics of Startup Experience for VC 23:52 Empowering Non-Technical Founders 26:46 The Value of Operator VCs
For the transcript, go to: https://www.techfornontechies.co/blog/244-the-non-techie-s-path-to-vc
Learn more from Promise Phelon at the Growth Warrior YouTube channel. For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 243. How to Work with Developers: A Guide for Non-Technical Leaders | 26 Feb 2025 | 00:30:34 | |
If you're a non-technical founder or leader, you might find developers frustrating to work with. (They also think the same thing about you) Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment. That's not because they are prima donnas. This episode will explain why developers work so differently from other professionals, and show you how to create communication systems that work for both business and technical teams. Listen to learn:
Resources mentioned in this episode: https://paulgraham.com/makersschedule.html
Timestamps 00:00 Introduction 001:10 Developer Mindsets 02:55 The Importance of Sprints 06:10 Managing Developer Interruptions 09:04 The Maker vs. Manager Schedule 11:59 Hiring and Equipment Considerations 14:50 Effective Communication 18:05 Developer Productivity 21:00 Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/243-how-to-work-with-developers-a-guide-for-non-technical-leaders
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 242. Big Tech vs Little Tech: What Non-Technical Leaders Need to Know | 19 Feb 2025 | 00:21:31 | |
What’s good for Big Tech isn’t always good for Little Tech, and vice versa. In this episode, we’re breaking down the key differences between these two worlds and what they mean for you. Listen to learn:
Whether you're planning your next career move, building a business or investing in tech, this episode is for you.
For the transcript, go to: https://www.techfornontechies.co/blog/big-tech-vs-little-tech
Timestamps 00:00 Introduction 00:36 Understanding Big Tech vs. Little Tech 06:12 Key Differences in Strategies and Mindsets 11:54 Navigating Career Choices in Tech 15:35 Platform Dependency Risks 20:05 Risks and Opportunities for Founders
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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| 241. The 8 Types Of People You Need In Your Network | 12 Feb 2025 | 00:34:29 | |
Have you noticed how some people seem to know exactly the right person to call when they need something? That's not luck - it's strategic networking. If you're an innovator with ambition, you need to build your network strategically. This episode will help you plan whom you need, why you need them and how to find them. Listen to learn:
Whether you're starting a tech company, driving innovation in a corporate role, or exploring new opportunities, you'll learn how to build the right relationships that will nourish you for the long term.
Timestamps 00:00 Introduction 03:01 Developers in Your Network 05:52 The Investor Perspective 09:13 Vision Expanders 12:00 Regulators in Innovation 14:48 Finding Your Tribe of Outliers 19:11 Leveraging Industry Veterans 23:04 Media Allies 25:58 Academic Connections 29:49 Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/the-8-types-of-people-you-need-in-your-networkFor more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 240. What Non-Technical Innovators Need To Do About DeepSeek | 05 Feb 2025 | 00:19:36 | |
DeepSeek is a new AI that's 44 times cheaper than ChatGPT and completely open-source. While tech blogs obsess over the technical specs, there's a bigger story for non-technical innovators that no one else is talking about. In this episode, you'll discover the hidden opportunities DeepSeek creates for founders and innovators who don't code. Listen to learn:
Whether you're a founder tired of paying premium prices for AI, a corporate innovator looking to stand out, or an entrepreneur wanting to experiment with AI, this episode shows you exactly what to do with DeepSeek right now. Learn why the real DeepSeek opportunity isn't in the code - it's in how you use it to get ahead while everyone else is still talking tech specs. Resources mentioned in this episode:
For the transccript, go to: https://www.techfornontechies.co/blog/240-what-non-technical-innovators-need-to-do-about-deepseek
Timestamps 00:00 Introduction 02:59 DeepSeek vs. Other LLMs 06:14 Opportunities for Non-Technical Innovators 09:05 Open Source Advantages 11:56 Engaging with the Developer Community 15:14 Global Innovation with DeepSeek
For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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| 239. Do you really need a co-founder? | 29 Jan 2025 | 00:30:10 | |
Do you really need a co-founder? There's intense pressure in the startup world to find co-founders, but the data tells a surprising story. MIT research shows that solo founders are actually more than twice as likely to succeed compared to teams, while Harvard research reveals that 65% of high-potential startups fail due to co-founder conflict. In this episode, you'll learn how to make the right decision about co-founders for your business, based on data rather than pressure. Listen to learn:
Whether you're a founder feeling pressured to find a co-founder, or an investor evaluating solo vs. co-founded companies, this episode will transform how you think about startup leadership and team building. Learn why it's better to be a successful single parent than stuck in a toxic marriage when it comes to your business. Resources mentioned in this episode:
For the transcript, go to: https://www.techfornontechies.co/blog/do-you-really-need-a-co-founder
Timestamps 00:00 Introduction 03:06 The Co-Founder Relationship 06:00 Risks of Rushing into Co-Founding 08:52 Data-Driven Insights 12:12 Conflict and Co-Founders 15:08 When Co-Founders Make Sense 18:05 Evaluating Potential Co-Founders 20:58 Alternatives to Co-Founders 23:47 Testing Before Commitment 27:09 Focus on Success, Not Pressure For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE Course: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 238. The Secret To User Growth: Turn Features Into Stories | 22 Jan 2025 | 00:20:20 | |
Want to know how Apple turns technical features into stories that make people line up around the block for new products? In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love. Every successful tech company has mastered the art of product storytelling, so if you want your innovations to succeed, you need this skill too. Listen to learn:
Whether you're a founder trying to get users to love your product or a corporate innovator, this episode will transform how you communicate your product's value to your most important audience: your customers.
Timestamps 00:00 Introduction 01:20 Product Storytelling 04:32 Duolingo: A Case Study 06:54 Spotify's Storytelling Framework 09:16 Features vs. Benefits 12:43 Implementing Product Storytelling 17:02 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/the-secret-to-user-growth-turn-features-into-stories For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE Course: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 237. Introduction to crypto for smart beginners | 15 Jan 2025 | 00:36:49 | |
Cryptocurrency is becoming a bigger financial and political force in our world, especially after Donald Trump's return to the White House. This is why smart people who want to have an impact in the world need to learn about it. But, learning about crypto is difficult, because the loudest voices are devout crypto evangelists and hardcore libertarians. This episode is different. We do not want you to trade crypto, we want you to be educated about what it is and why it matters. In this episode, you will learn from Stephanie Ramezan, CEO & Co-Founder of the Crypto Collective and former CEO of Gemini UK, the regulated cryptocurrency exchange set up by the Winklevoss twins.
Listen to learn: - What cryptocurrency is - Why big companies are getting involved in it - What stablecoins and memecoins are - Where to find good career opportunities in the crypto space (and what to avoid)
Timestamps 00:00 The Importance of Understanding Cryptocurrency 02:48 The Crypto Landscape 06:08 Cryptocurrency Basics 08:53 Crypto Transactions 11:46 Role of Stablecoins in Finance 15:01 Shitcoins and Meme Coins 18:13 Impact of Quantum Computing on Crypto 21:02 Stephanie's Journey into Crypto 23:50 Crypto Job Market 27:01 Evaluating Crypto Companies 30:12 Conclusion and Resources
For the transcript, go to: https://www.techfornontechies.co/blog/237-introduction-to-crypto-for-smart-beginners
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 236. Combining Creativity with Data: Inside the Future of Journalism at the FT | 08 Jan 2025 | 00:32:24 | |
What does it mean to evolve your career in the Digital Age? Meet Janina Conboye, a Financial Times journalist who added data skills to her storytelling talent. This episode is a masterclass in smart career transitions.
Listen to learn:
Timestamps 00:00 Introduction 03:06 Understanding Data Journalism 05:49 Intersection of Traditional and Data Journalism 09:00 Data for Storytelling 12:12 Data Skills 15:07 The Future of Journalism and Data 17:51 Data Journalism for Readers 21:03 Transitioning Careers 23:49 Long-Term Investments in Career Development
For the transcript, go to: https://www.techfornontechies.co/blog/236-combining-creativity-with-data-inside-the-future-of-journalism-at-the-ft For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 235. Plan Your 2025 Like a CEO: the Jeff Bezos approach | 01 Jan 2025 | 00:19:43 | |
In a recent interview, Jeff Bezos shared that big leaders must "identify the big ideas, enforce tough execution, and grow the next generation of leaders." In this episode, I'll show you exactly how to apply that CEO-level thinking to your own career in 2025. You will learn:
For the transcript, go to: https://www.techfornontechies.co/blog/235-plan-your-2025-like-a-ceo-the-jeff-bezos-approach-2 Timestamps 02:43 – Part 1: Find Your Big Idea 05:07 – Questions to Help Define Your Big Idea 07:26 – Part 2: Turn Your Big Idea into Action 09:50 – Build Your Power Circle 12:10 – Managing Personal and Professional Relationships 14:36 – Part 4: Success Metrics & the Pareto Principle 16:56 – Recap of the Four Phases of Planning 19:15 – Free Course for Digital Leaders For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 234. 2024 Reflections: Are You the CEO Your Career Deserves? | 25 Dec 2024 | 00:15:40 | |
Do you think year-end reviews are just about listing what you did? Think again. In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or investor, you're running the company of YOU. Most people focus on activities - meetings attended, features shipped, deals analysed. But real leaders focus on impact and power dynamics. Listen to this episode to learn:
Part 1 of a special 2-part series on becoming the CEO your career deserves. Resource mentioned in this episode:
For the transcript, go to: https://www.techfornontechies.co/blog/2024-reflections-are-you-the-ceo-your-career-deserves
Timestamps 01:58 Reflecting on the Year as the CEO of Your Life 04:20 Question 1: What Have You Transformed This Year? 06:42 Founders: Did You Focus on Customer Traction or Product Development? 09:09 Question 2: Have You Used AI to Solve Real Problems? 11:30 Question 3: Have You Shifted the Power Dynamic in Your Favour? 13:51 Question 4: Who Was on Your Team This Year? 16:00 Recap of the Four Questions For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 233. How AI changed tech entrepreneurship and investing in 2024 and what’s to come | 18 Dec 2024 | 00:24:25 | |
Think AI is just about adding chatbots to your business? Think again. In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble. We're in what economists call 'The Middle Times of AI' - a messy period where massive opportunity meets massive hype. Some founders are building million-dollar businesses with lean teams, while others are getting fined by the SEC for false AI claims. Listen to this episode to learn:
Whether you're a founder saving thousands on development, a corporate innovator testing ideas without permission, or an investor avoiding AI washing, this episode will help you navigate the reality of AI in 2024. Resources mentioned in this episode:
For the transcript, go to: https://www.techfornontechies.co/blog/233-how-ai-changed-tech-entrepreneurship-and-investing-in-2024-and-what-s-to-come
Timestamps 02:42 AI’s Role in Product Development 05:05 The Middle Times of AI 07:26 Revolutionary Opportunities in AI 09:47 Jack Ma’s Prediction on AI 12:10 AI’s Impact on Start-up Teams 14:24 Global Opportunities in Tech 16:49 The Dangers of AI Hype 19:15 How AI Will Transform Start-ups 21:40 Actionable Steps for Founders and Investors
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators | 11 Dec 2024 | 00:21:23 | |
Think Silicon Valley was built by brilliant founders and venture capital? Think again. Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor. Economist Mariana Mazzucato 's groundbreaking book "The Entrepreneurial State" shows an often ignored truth: from the iPhone to GPS, the biggest innovations in tech came from government funding, because early stage innovation is too risky for venture capital. Listen to this episode to learn:
Whether you're a policymaker, founder, or investor, this episode will change how you think about innovation - and might just change where you choose to build your next venture.
For the transcript, go to: https://www.techfornontechies.co/blog/232-why-governments-are-tech-s-most-powerful-and-overlooked-innovators
Timestamps 00:00 Introduction 01:20 Government in Tech Innovation 05:40 The iPhone: A Case Study in Government Funding 07:30 Government Laying the Foundation 09:00 Italian Renaissance Case Study 10:26 Government as a Patron of Innovation 17:00 Lessons from Singapore and Bahrain
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia | 04 Dec 2024 | 00:16:31 | |
Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia. Apple had to spend $175 million to fix an iPhone problem that couldn't be solved with a software update. Tesla had to rip robots out of its automated factory. Meanwhile, Nvidia turned from a gaming company into a $3.3 trillion AI powerhouse. Why do some hardware companies become global giants while others crash and burn? Listen to this episode to find out. You will learn:
This episode is essential for anyone building, investing in, or curious about hardware innovation.
Timestamps 00:00 Introduction 01:14 Hardware vs. Software 03:05 Apple's Story 06:00 Tesla's Story 09:00 The Value of Successful Hardware Companies 11:30 Why Nvidia is Important 13:49 Lessons for Founders and Investors in Hardware
For the transcript, go to: https://www.techfornontechies.co/blog/231-why-hardware-is-hard-and-when-it-s-worth-it-lessons-from-apple-tesla-nvidia
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 230. Starbucks vs LEGO: A Tale of Two Digital Transformations | 27 Nov 2024 | 00:21:02 | |
Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic. Why did one succeed and the other fail? Listen to this episode to find out. You'll learn:
This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.
Timestamps 00:00 Introduction 01:30 The Digital Transformation Dilemma 03:08 Starbucks: A Case Study in Digital Overreach 05:56 Lego: Embracing Digital to Enhance Core Values 09:47 Avoiding Common Pitfalls in Digital Transformation 15:46 Practical Steps for Successful Digital Transformation
For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations
Sources used to make this episode:
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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| 229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them) | 20 Nov 2024 | 00:14:02 | |
Listen to learn:
Timestamps 00:00 Introduction 01:11 Avoiding Expensive Mistakes 02:53 Lesson 1: The Build Everything Now Trap 06:11 Lesson 2: Marketing Before Testing 09:02 Lesson 3: Expensive Website Pitfall 11:53 Lesson 4: Wrong Assumptions Cost
For the transcript, go to: https://www.techfornontechies.co/blog/229-the-50-000-dollar-mistakes-these-founders-almost-made-and-how-they-avoided-them
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 228. Why Smart Leaders Prototype First, Strategise Later | 13 Nov 2024 | 00:12:30 | |
If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that. In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too. You'll learn: - Why your 50-page strategy doc is worth less than a tested napkin sketch - How your "small" idea might actually be a golden goose in disguise - The real reason PowerPoint presentations don't get funding (spoiler: they're boring) - Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷♀️ Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything. Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something.
Timestamps 00:00 Introduction 01:07 Prototyping as a Strategic Weapon 02:47 Importance of User Feedback 06:08 Investment Risk and Prototyping 09:03 Prototypes in Marketing and Team Building
For the transcript, go to: https://www.techfornontechies.co/blog/228-why-smart-leaders-prototype-first-strategise-later
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 227. How to Use AI in Product Development: A Non-Techies Guide | 06 Nov 2024 | 00:16:46 | |
If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants. Listen to this episode to learn: - The sweet spot for using AI in product development (from drafting specs to analysing user feedback) - Which AI tools to use for prototyping right now - A step-by-step process to validate your ideas faster using AI - Common pitfalls to avoid (because AI won't save a half-baked idea!)
Timestamps 00:00 Introduction 03:13 AI in Product Management 06:05 Creating Prototypes with AI 08:55 Testing Prototypes 12:08 Strategic Thinking Before Using AI 15:03 Practical Homework and Implementation
For the transcript, go to: https://www.techfornontechies.co/blog/227-how-to-use-ai-in-product-development-a-non-techies-guide
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do | 30 Oct 2024 | 00:11:15 | |
Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.
Timestamps 00:00 Introduction 03:12 Understanding the Tech Stack 06:05 Bringing Value as a Non-Technical Person 08:50 Key Questions for Developers 10:45 Importance of Innovation in Tech
For the transcript, go to: https://www.techfornontechies.co/blog/226-tech-stacks-made-simple-what-non-technical-innovators-should-and-shouldn-t-do
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 225. How To Get ROI From A Tech Conference | 23 Oct 2024 | 00:14:50 | |
You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid the latter? Listen to this episode to find out.
Timestamps 00:00 Introduction 02:00 Why you should go to conference events 02:59 Conferences are a serious investment 04:18 Conference ROI rules 08:15 What to do at the conference 13:18 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/225-how-to-get-roi-from-a-tech-conference
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 224. MVPs, Milkshakes & Corporate Innovation | 16 Oct 2024 | 00:31:24 | |
How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google? Listen to this episode to find out. You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google. You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation. Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.
For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google
Timestamps 00:00 Introduction 02:52 Understanding Jobs to Be Done 06:00 Psychological Aspect of Product Design 08:56 MVP Features 12:10 Generative AI in Product Development 14:54 Corporate Innovation 18:02 Building Momentum 20:50 Similarities Between Startups and Corporations 24:10 Becoming a Corporate Innovator 27:00 Experience in Entrepreneurship 29:52 Writing a Book for Entrepreneurs
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 223. Product Management: From Start-up To Grown Up | 09 Oct 2024 | 00:36:42 | |
If you want to understand how tech companies work from the inside, you need to know what product managers do. People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists. Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest. In this episode, you will learn from Andrew Plato, serial entrepreneur and author of The Founder's User Manual: Practical Strategies for the Startup Leader.
For the transcript, go to: https://www.techfornontechies.co/blog/223-product-management-from-start-up-to-grown-up Timestamps00:00 Understanding Product Management 02:46 The Role of Founders in Product Management 05:50 Navigating Team Dynamics 09:11 The CEO vs. Founder Dilemma 13:52 Founder Vision 18:03 Lessons for Early Stage Entrepreneurs 22:13 Sales Skills 24:55 Learning from Failure 29:59 Practical Strategies for Startup Success
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 222. Product vs Marketing problems | 02 Oct 2024 | 00:11:51 | |
If you want to make a successful product, or have a great career, what do you need to focus on today? Listen to this episode to find out.
Timestamps 00:00 Introduction 02:06 Product vs. Marketing Problems 03:00 Job Interview Example 05:11 Experience v Networking 06:41 Retention Metrics 08:30 Prioritizing Product over Marketing 10:13 Marketing for Success
For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 221. How Paypal innovates | 25 Sep 2024 | 00:36:26 | |
Do you want to know how one of the world’s largest fintech companies stays on top? Paypal’s innovation strategy is actually simpler and cheaper than you probably think. Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself. You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.
Timestamps: 00:00 Innovation on a Budget 02:55 Constraints in Innovation 05:47 Creative Resource Management 08:56 Building a Culture of Innovation 12:14 Measurement of Innovation 15:08 Levels of Innovation 17:49 Defining a Culture of Innovation 20:52 Success Metrics in Innovation 24:01 Current Trends in Innovation 26:50 Resources for Aspiring Innovators
For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 220. How 5 simple questions can solve your toughest problems | 18 Sep 2024 | 00:15:51 | |
Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck? In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges. And you can also use this methodology for any area of your life, so listen up! You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.
Timestamps 00:00 Introduction 02:46 Five Whys Methodology 06:05 Applying the Five Whys: Bakery Example 08:51 Applying the Five Whys: App Development Example 12:01 Effective Use of the Five Whys 13:53 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems
For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. | |||
| 219. The Hype Cycle: VCs use it, but should they? | 11 Sep 2024 | 00:20:23 | |
How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions. But is this methodology foolproof? Find out in today’s episode.
Timestamps 00:00:00: Introduction 00:01:34: Innovative tech education. 00:02:34: Distinguishing between innovation and trends 00:03:35: Time as a valuable asset 00:04:39: The Hype Cycle 00:09:42: Five phases of the Hype Cycle 00:13:15: Hype Cycle’s accuracy 00:15:41: Evaluating technology beyond the hype 00:18:47: Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they
For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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| 218. Why Uber uses Google maps: introduction to APIs (encore) | 04 Sep 2024 | 00:13:43 | |
Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API. This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically. Listen to this episode to learn what APIs are and how smart business strategists use them. This is a re-run of episode 37 of this podcast.
Timestamps 00:00 Introduction and Podcast Review 04:19 APIs: The Interwoven Web of Software 08:38 Connecting Products and Services 09:36 Leveraging Code Snippets 12:02 The Importance of APIs
For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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| 217. When NOT to use AI in business and warfare | 21 Aug 2024 | 00:43:53 | |
If we know that ChatGPT makes things up, when should we avoid Large Language Models? Is generative AI really safe to use when it matters? Listen to this interview with Dr Heidy Khlaaf to find out. Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems. She previously worked at OpenAI and Microsoft, amongst others.
Timestamps 00:00 Introduction 06:32 The Problem-First Approach to AI 14:20 Limitations of Large Language Models 20:49 Augmenting Human Knowledge with AI 23:37 AI Systems Gone Wrong 28:22 AI in Safety Critical Systems 33:47 Questioning Technological Determinism 38:19 AI in Defense
For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare
For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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| 216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative | 14 Aug 2024 | 00:14:35 | |
Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative. Timestamps 00:00:00 - Introduction 00:01:26 - The power of perception 00:02:32 - Burberry's radical transformation 00:03:32 - Burberry's digital innovation 00:05:42 - Aligning brand perception with strategic innovation. 00:07:35 - Branding and Public perception 00:09:30 - Innovation strategies 00:10:29 - Public innovation as a strategic business tool 00:12:21 - Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation
For more career & tech lessons, subscribe to Tech for Non-Techies on: Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter | |||