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Crafting an Authentic Employer Brand That Attracts Talent, by Jonathan H. Westover PhD
Wednesday, June 4, 2025 • Duration 16:25
Abstract: This article examines the critical role of authentic employer branding in attracting top talent amid declining unemployment rates and increasing workforce mobility. Drawing from employer branding research and organizational behavior principles, the author presents frameworks for developing genuine employer value propositions (EVPs) that resonate with candidates' career expectations. The article outlines a systematic approach to defining an authentic EVP by identifying organizational purpose, values, career opportunities, leadership qualities, and unique advantages. It then explores effective strategies for communicating this EVP through various recruitment channels and provides industry-specific examples of successful employer branding initiatives across non-profit, technology, professional services, and healthcare sectors. The author concludes that organizations strategically investing in authentic employer branding that emphasizes employee development and wellbeing will secure a competitive advantage in talent acquisition and retention in today's evolving job market.
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Reinventing Your Career Narrative: Fueling Passion and Purpose in the Next Chapter, by Jonathan H. Westover PhD
Monday, June 2, 2025 • Duration 19:32
Abstract: This article explores how mid-career executives can successfully navigate professional reinvention by leveraging their accumulated expertise in new and fulfilling ways. Drawing from two decades of experience working with senior leaders across global industries, the author outlines a comprehensive framework for career transformation that includes intentional self-reflection, strategic skill development, and network expansion. The piece examines various pathways for experienced professionals to create impact beyond traditional leadership roles—including mentoring, advisory positions, flexible work arrangements, content creation, and entrepreneurial ventures. By embracing these approaches with careful planning and persistent implementation, seasoned leaders can craft meaningful second acts that capitalize on their wisdom while maintaining professional growth and personal satisfaction throughout the latter stages of their careers.
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Giving Rudeness a Pass: A Behavioral Analysis, by Jonathan H. Westover PhD
Saturday, May 31, 2025 • Duration 17:53
Abstract: This article explores the persistence of workplace incivility despite increased focus on professionalism and well-being in modern organizations. It examines the psychological factors enabling rude behavior to evade accountability, including its often subtle and ambiguous nature, power dynamics that shield higher-status offenders, and cognitive biases that distort observers' interpretations. The article presents research-based strategies for organizations to address these issues, including establishing clear civility standards, implementing anonymous reporting systems, and conducting bystander intervention training. Through case studies of companies like Eli Lilly and Verizon, the article demonstrates how organizations can transform workplace culture by taking holistic, learning-based approaches to confronting incivility rather than implementing superficial solutions, ultimately enhancing employee well-being, performance, and retention.
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Developing Leaders from Within: Closing the Leadership Gap Through Intentional Growth Opportunities, by Jonathan H. Westover PhD
Tuesday, May 27, 2025 • Duration 17:33
Abstract: This article examines how organizations can effectively bridge leadership development gaps by nurturing internal talent rather than relying on external hiring. Drawing on research demonstrating that internally developed leaders show higher motivation, better cultural alignment, and improved retention rates, the article explores three key strategies: meaningful mentorship programs that pair high-potential employees with senior leaders; rotational leadership experiences that build well-rounded "T-shaped leaders" with both depth and breadth of skills; and accelerated leadership tracks offering stretch assignments for rapid development. The article highlights successful implementations at companies like KPMG, Cisco, Microsoft, and Citi, while emphasizing the importance of diversity in leadership development to achieve superior business outcomes. It concludes that a holistic approach to internal talent development yields significant advantages in creating engaged, aligned leaders equipped with the specific capabilities needed for organizational success in today's complex business environment.
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Empower Your Team, with David Gray
Wednesday, May 14, 2025 • Duration 36:03
In this podcast episode, Dr. Jonathan H. Westover talks with David Gray about empower your team.
David Gray is the CEO of FedUp Foods, a leading external manufacturer for functional, flavorful beverages in North America. An innovator in his field, David leverages his wealth of experience to help companies grow in a way that positively impacts society and the environment. David’s work as a CEO centers around his commitment to community, culture and continual learning. David is a Six Sigma trained CEO and a 2022 winner of The Pros to Know Award which recognizes outstanding executives whose accomplishments offer a roadmap for other leaders looking to leverage supply chain for competitive advantage. A transformative leader, David drives impact through best-in-class performance improvement across internal and external clients, and lean and agile processes to enhance profitability. His uncanny ability to shift the way brands think, act, and go-to-market have made him a sought-after leader and motivator in the industry. Prior to joining FedUp Foods, David served as the President and CEO of GreenSeed, a global contract packager of natural foods. His diverse work experience across private equity and the food industry allowed him to scale GreenSeed into a high performing, positive-impact company which was recognized in 2015 as the 5th fastest-growing packaging company in North America. A highly requested speaker, David has presented on noteworthy stages at Mo Summit, Real Leader and Georgia Tech. He has served on boards domestically and internationally. David’s impressive track record is a testament to his experience and education, having studied at Yale University, Georgia Tech, and Hope College.
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Evolving Your Team So That It Doesn't Need a "Tie-Breaker", with Cameron Herold
Wednesday, May 7, 2025 • Duration 34:32
In this podcast episode, Dr. Jonathan H. Westover talks with Cameron Herold about evolving your team so that it doesn't need a "tie-breaker".
Cameron Herold has decades of experience in operations, scalability, company culture, and so much more. Cameron Herold, founder of the COO Alliance and the Invest In Your Leaders course, is known as the "CEO Whisperer" for helping top businesses like Sprint Telecom and a Middle Eastern monarchy double their profits and revenue within three years. Starting his entrepreneurial journey early, Cameron built two $100 million companies by age 35 and later drove 1-800-GOT-JUNK?'s growth from $2 million to $106 million in revenue and from 14 to 3,100 employees in just six years. A captivating speaker, Cameron has spoken in 26 countries across all 7 continents, including Antarctica. He is the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program. Rich Karlgaard of Forbes calls him "the best speaker I've ever heard...he hits grand slams." Cameron is also an accomplished author of six books, including Vivid Vision and the global bestseller Double Double, endorsed by Seth Godin. He’s a frequent podcast guest, appearing on shows like The Jordan Harbinger Show, Achieve Your Goals with Hal Elrod, BiggerPockets Real Estate Podcast,, and hundreds more, as well as has been featured in CNN, Forbes, Inc., HuffPost.
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Shifting from a Doer to a Leader Mindset, with Kelli Thompson
Thursday, May 1, 2025 • Duration 34:44
In this podcast episode, Dr. Jonathan H. Westover talks with Kelli Thompson about shifting from a doer to a leader mindset.
Kelli Thompson is an award-winning executive coach and speaker who is on a mission to advance women to the rooms where decisions are made. She has coached and trained thousands of women to trust themselves, lead with more confidence, and create a career they love. She is the founder of the Clarity & Confidence Women's Leadership Program, and a Stevie Award winner for Women in Business—Coach of the Year. She is the author of the critically acclaimed book, Closing The Confidence Gap: Boost Your Peace, Your Potential & Your Paycheck.
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Building Team Cohesion, with Kendall Wallace
Wednesday, April 30, 2025 • Duration 35:19
In this podcast episode, Dr. Jonathan H. Westover talks with Kendall Wallace about building team cohesion.
Kendall Wallace is a master at creating meaningful experiences that make you feel more alive, connected with yourself, with nature, and with one another. She creates movie-like magical moments not on a screen but in real life. After reading Eat, Pray, Love, she traveled the world by herself for 2 years. For the past decade, she has thrown herself into personal growth. She went from waitressing to creating a thriving career in tech at Meta before it abruptly came to an end. Now, she designs bucket list corporate offsites that not only create magical experiences, but also create safety and honesty in the workplace. Having helped over 1,000 people across 75 groups in improving communication, uncovering blind spots, minimizing recovery time between breakdowns, defining work-life balance and making decisions more in alignment with what moves them in order to become highly effective communicators & happier people. In addition, she is an EFT practitioner and uses this in her coaching, helping people psychologically reprogram their subconscious. She now lives in the North Shore of Oahu, having been inspired to improve her surf skills and live her Blue Crush dreams.
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Making Change Simple, with Cyriel Kortleven
Tuesday, April 29, 2025 • Duration 34:09
In this podcast episode, Dr. Jonathan H. Westover talks with Cyriel Kortleven about making change simple.
For more than 20 years, Cyriel Kortleven has been inspiring organisations like IKEA, NASA and Unilever to approach Change with courage, confidence and enthusiasm. His pragmatic advice has earned him the nickname The Simplifier. In an increasingly complex world, we need new simple perspectives to enable us to navigate uncertainty and to turn problems into opportunities. Be ready for practical tips & tools to help you as a leader drive behavioural change. Your audience will be armed with new language and a boost of energy to transform the fear of change into a positive attitude towards the goals you want to achieve. Cyriel uses interaction and humour to create a context where people think and feel differently to reignite their appetite for creativity, taking risks and achieving ambitious results. More than 300 recommendations on Linkedin are proof of his track record of satisfied clients.
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Tapping into the Creator Economy for Organizational Success, by Jonathan H. Westover PhD
Saturday, April 26, 2025 • Duration 19:21
Abstract: The creator economy represents a transformative opportunity for organizations seeking to enhance their audience engagement and cultural relevance. This paper explores how businesses can strategically integrate digital content creators—who build sustainable careers through platforms like YouTube, TikTok, and Instagram—into their marketing, product development, and community engagement initiatives. By examining the defining characteristics of this rapidly expanding sector (projected to reach $100 billion globally by 2025), the article provides frameworks for identifying appropriate creator partnerships and outlines various collaboration models including sponsored content, product reviews, tutorials, and brand ambassador programs. Through illustrative case studies from the mental health and luxury fashion industries, the paper demonstrates how thoughtful creator partnerships can yield measurable benefits in audience growth, engagement, and brand perception. The discussion concludes with best practices for establishing authentic, transparent, and mutually beneficial relationships with creators to cultivate long-term audience connections in this influential economic sector.
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