Explore every episode of the podcast Tea Time With Tech Marketing Leaders
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Alex Boyd | Decoding Human Behavior for Marketing Success | 17 Apr 2025 | 00:53:18 | |
"How do you speak to your audience?"
Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing. They dive into the complexities of engagement on LinkedIn, the impact of algorithm changes on impressions, and the ongoing struggle between performance, authenticity in content creation. In this conversation, the speakers delve into the importance of authenticity in marketing, particularly on platforms like LinkedIn, as well as how they balance between performance and authenticity, emphasizing that while it's essential to engage and entertain an audience, and should not come at the cost of genuine representation. As well, Alex flips the script and puts Kerry on the hot seat discussing the energy required for effective performance, the necessity of understanding one's subject matter, and the value of sharing knowledge without pretending to know everything. Ultimately, they highlight the joy of content creation and the importance of being true to oneself while engaging with an audience. And, for Alex, petting his one year old cat. Check out how Aware helps grow faster on LinkedIn with 70% less effort. Get started for free: https://app.useaware.co/ Connect with Alex on LinkedIn and learn from his daily wisdom: https://www.linkedin.com/in/alexcboyd/ This episode is brought to you by MKG. Want tailored digital marketing strategies for B2B SaaS organizations are transparent and measured? Want to make every impression count? Run (don't walk) to this link: https://mkgmarketinginc.com/ Looking for a podcast manager with the creative pizzazz you didn't know you needed? We know a guy: https://linkedin.com/in/elijah-drown
| |||
| Joel Benge | Stop being the smartest person that no one understands | 08 Apr 2025 | 00:56:07 | |
"I call what I do message therapy." Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and the need for a strong value proposition. Joel also highlights the challenges of aligning messaging with audience needs and the importance of collaboration across teams to create effective communication strategies (stop being like everyone else!). The importance of parallel processing in workshops, the creation of a messaging database, and the iterative nature of messaging that allows for audience testing. The conversation emphasizes understanding pain points in messaging, the significance of unique communication styles, and the balance between technical jargon and human language. Closing with insights on how to improve messaging and connect with audiences more effectively. Check out resources from this nerd who talks good: https://messagespecs.com Joel loves LinkedIn. Sometimes he says smart things. Connect with him to feel smarter-er: https://www.linkedin.com/in/joelmbenge/ This episode is brought to you by MKG Marketing! Meaningful relationships and measurable results while making every impression count: https://mkgmarketinginc.com/
| |||
| George Kamide: Give Good Pitches and Tell Great Stories. Is this your GTM era? | 20 Feb 2025 | 00:59:48 | |
"You can't just show up to sell anymore." George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success. George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment. No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/ Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide MKG is a proud partner of @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/ Chapters #cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo | |||
| #78: Shane Whelan - Rise Above The Competition | 10 Jan 2022 | 00:46:34 | |
On this episode Kerry Guard chats with Shane Whelan, Owner of PetBidder and Carrying the fire. You might be wondering why we have Shane on our Tech Marketing Leaders Podcast. Sometimes we come across people who just catch our attention. Who has a great story. Who is out there doing something different and thoughtful and after talking to these people we realize that we all can learn from their journey… and Shane’s journey is inspiring. How he sees the world and his customers is something we all need to lean into no matter who we’re marketing for. It was an honor to connect with Shane and we hope you feel just as inspired as we did. | |||
| #77: Lisa McDermott - Content | 10 Jan 2022 | 00:44:34 | |
On this episode Kerry Guard chats with Lisa McDermott, VP of Marketing at Acqueon. When Lisa and Kerry talked, Lisa was working at CoreDial, which is interesting because it’s a business that relies solely on partners. Marrying the business model with Lisa’s view of marketing and content makes for a new and exciting conversation we haven’t had before. Take a listen. As an FYI - Lisa is now the VP of Marketing at Acqueon. She just started in January and is already looking for some great people to add to her team. Head over to their website and check out their job postings:
https://www.linkedin.com/in/lisa-mcdermott-marketing-leader/ | |||
| #76: Steven Shapiro - Generate Demand, A Pipeline Machine | 10 Jan 2022 | 01:01:19 | |
In this episode Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks and more. At each company he has set the stage for how to build Generate Demand. Given his track record Kerry asked him to walk through his secrets of where he starts and then builds upon it to create a pipeline generation machine. Demand Generation is the new Lead Generation. If you haven’t thought about your demand generation efforts, you could find yourself playing catch up in 2022 and Steven talks through exactly where to start so break out that note book and take notes. Let’s go! | |||
| #75: Rachel Jordan - Brand Strategy, Your Business Growth Lynchpin | 10 Jan 2022 | 00:44:56 | |
In this episode Kerry Guard chats with Rachel Jordan, head of marketing at TeachFX. Rachel is a purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in b2b SaaS startup, b2b enterprise, and b2c nonprofit brands. Given Rachel ran her on marketing company for many years she discovered that a strong brand strategy is the lynch pin to a sucessful business - it fuels everything from product to sales to marketing. She even has a framework to help you build one! Grab your notebook and take a listen. | |||
| #74: Christina Kay - Revenue Operations, Lean into automation | 10 Jan 2022 | 00:53:19 | |
Christina Kay, Vice President of Marketing at ResellerRatings joins Kerry Guard to talk about how given her lean team she’s had to lean on Rev Ops and how it has impacted ResellerRatings business and helped find major and important efficiencies across the whole organization. Take a listen. | |||
| #66 - Genefa Murphy - FIRE | 04 Oct 2021 | 00:45:17 | |
In this episode Kerry Guad chats with, Genepha Murphy, CMO at Five9. We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9. Resources | |||
| #73: Marguerite Yeo - Corporate vs Product Marketing | 04 Oct 2021 | 00:43:14 | |
First up, we have Marguerite Yeo. This is a special conversation to me as Marguerite and MKG Marketing have a long standing relationship having worked together since Marguerite’s days at VMware back in 2014. Marguerite is now at Nutanix and has been for three months. Congratulations Marguerite! I hope all is going well. In our conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing verse product marketing and the pros and cons of both and why Marguerite’s heart lives with Demand Generation. Season 9: Spotify Playlist | |||
| #70: Joshua Kanter - Marketing & Product Better Together | 04 Oct 2021 | 00:52:30 | |
On this episode Kerry Guard chat with Joshua Kanter, CMO of Encora. Josh and I dig into how Marketing and Product and work together. So many times organizations are set up in silos and don’t necessarily coordinate. Josh and I talk through how to work through and towards a more unified organization across departments and how to bring the customer voice to the table in doing so. Season 9: Spotify Playlist | |||
| #72: Chris Ott - Scale your business by telling your brand story | 04 Oct 2021 | 00:42:08 | |
On this episode Kerry Guard chats with Chris Ott, CEO of Creative Blue. Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are! Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a big believer in story and has a very direct approach on how brand can tell their story. Season 9: Spotify Playlist | |||
| #71: Jeanne Hopkins - Making Existing Customers a Persona | 04 Oct 2021 | 00:49:07 | |
On this episode Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at Happy Nest. Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just getting going a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell existing customers isn’t always on the radar. Jeanne thinks it should be not just on your radar, but something all brands are actively doing. And she walks us through why and how. Season 9: Spotify Playlist | |||
| Theresa Potratz: Treating The Job Hunt like Demand Marketing | 30 Jan 2025 | 00:43:14 | |
"Red flags matter." Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment. Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/ Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/ Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628 Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/ 4/5 Dentists agree that maple syrup will 10x your creativity: #marketingstrategy #networking #jobsearch #personalbranding #career
| |||
| #69: Delitha Morrow Coles - Marketing to your employees | 04 Oct 2021 | 00:43:17 | |
In this episode, Kerry Guard had the pleasure of speaking with Delitha Morrow Coles. Delitha and Kerry connected over LinkedIn and after one 20 minute conversation with her, Kerry knew this was going to be a special episode. Delitha is the Global Corporate Communications Leader at NCR corporation in Atlanta. She is an award-winning, results driven leader who develops strategic communication programs that engage, education, and inspire employees and build company brand and reputation. She has extensive B2B experience with large, global brands, and is passionate about employee engagement. Season 9: Spotify Playlist | |||
| #67: Diana Morante - Marketing STEAM to the next generation of Latin American Learners | 04 Oct 2021 | 00:40:53 | |
In this episode Kerry Guard chats with, Diana Morante, Marketing Director at Richo where she works in the education department helping schools get the necessary STEM equipment to keep their students on the cutting edge… I loved this conversation. I got to nerd out super hard on STEM and education which I’m super passionate about and so is Diana! It was an amazing conversation and such an honor. Season 9: Spotify Playlist | |||
| #68: Tracy Hansen - Your Seat At Executive Table | 04 Oct 2021 | 00:49:19 | |
Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line. Resources: | |||
| #65: The Marketing Rebellion with Mark Schaefer | 12 Jul 2021 | 00:56:34 | |
Season 8!! Industry Thought Leader Mark Schaefer joins to discuss the third marketing rebellion, focusing on people. He sets the tone for the entire season. Mark is a globally-recognized blogger, speaker, educator, consultant, and author. As Executive Director of U.S.-based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK government. | |||
| #64: Going Global with Frida Ahrenby | 12 Jul 2021 | 00:47:52 | |
Friday Ahrenby, CMO of Get Accepted joins Kerry Guard to discuss how she’s building a global team and staying connected. | |||
| #63: Personalizing B2B with Tara Pawlak | 12 Jul 2021 | 00:46:11 | |
Tara Pawlak is the Head of US Marketing at GetAccept. She is a dynamic marketing expert who has over 15 years of experience in Marketing Operations and Automation, Marketing Strategy and Demand Generation, Marketing Technology and B2B Lead Generation. She joins to discuss breaking into a new market and positioning a product internationally. | |||
| #62: Balancing Demand Generation & Lead Generation with Tal Valler | 12 Jul 2021 | 00:42:13 | |
Tal Valler is the Director of Global Marketing at Centrical. He joins us from Brooklyn New York and with the sounds of the city as the backdrop Tal and Kerry Guard dig into why Demand Gen is the new Lead Gen and how to make a personalized impact when talking to your broader audience. | |||
| #61: Unlocking LinkedIn with Niki Wilson | 12 Jul 2021 | 00:41:24 | |
Niki Wilson is the Director of Sales and Marketing for ClickClaims. She shares how she brings new customers along through personalized customer journey via LinkedIn. From awareness, to connection, to close. Here are the tools Niki uses: Our Season 8 Playlist: Spotify Playlist | |||
| #60: Structuring Your Organization for Success with David Mundy | 12 Jul 2021 | 00:58:17 | |
When we were children, and people asked us what we wanted to be when we grew up, not one of us said, "MARKETING LEADER!" | |||
| #59: Building Trust Through Transparency with Martina Trucco | 12 Jul 2021 | 00:49:29 | |
Martina Trucco is the VP of Corporate Marketing at Clari, a revenue operations software. She is an award winning tech marketer specializing in helping leaders build trust through what she calls "radical transparency". Our Season 8 Playlist: Spotify Playlist | |||
| Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging | 29 Jan 2025 | 00:49:58 | |
Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. She's back and we're diving into the importance of mental health, framing, and positive self-talk. Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/ Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/
| |||
| #58: Creating Inclusive Community with MKTG WMN | 12 Jul 2021 | 00:58:34 | |
For this final episode, I had the opportunity to chat with Gabrielle Dalvet, and Natalie Cantave. Natalie is Product Marketing Manager at Cohere Health, and Gabrielle is Director of Marketing at Vendr. Gabrielle and Natalie started Marketing Women, it's a Slack channel of marketing women who support one another. Suppose that they have a small virtual gatherings around hot topics with experts who lead those gatherings. They started in December of 2020 and they have been growing exponentially. Mark wrote, in The Marketing Rebellion, that building communities is one very important tactic in leading as a human company. So what better way to wrap up the season than to give you a real case study of two women who have done just that? | |||
| #57: Engaging Companies with Marcus LaRobardiere | 05 Apr 2021 | 00:54:40 | |
Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore, a omni-channel store solution to help Direct-to-Consumer (D2C) retailers. He is the head of Go To Market and Demand Generation. ‘Omnichannel’ is the blending of channels; for retail, there are no specific silos but a seamless customer experience. He describes it as a more wholistic approach, whether the customer is shopping online or in store. “A customer is a customer no matter how they shop.” | |||
| #56: Developing Human Leadership with Lorena Morales | 05 Apr 2021 | 00:48:27 | |
Lorena Morales, VP of Marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist. | |||
| #55: Monetize the Mic with Margy Feldhuhn | 05 Apr 2021 | 00:33:52 | |
Margy Feldhuhn, CEO at InterviewConnections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances. | |||
| #54: Social Selling with Quincy Johnson | 05 Apr 2021 | 00:45:10 | |
Quincy Johnson is a Marketing and Technology Strategist who teaches at the University of Texas at Dallas. He lectures primarily on how to effectively utilize social media marketing. He started in inside sales as has discovered the wide range of social and martech as it relates to technology companies. Social Selling For Quincy, social media is the grand Truman Show: a great experiment to observe and document the way humans form connections and present stories. People have access to share whatever and whenever they want. For brands, the pandemic has forced them to create an identity and ‘meet people where they are’ but not cross the line into just selling. Many sales reps have had to “dust off their LinkedIn” and get down to forming connections in a remote world. Pro-tip: please don’t follow up five times on unreplied inMail message. Staying true to one’s message allows for better buy-in; for instance, Simon Sinek sharing tid-bits and helpful information, while still having a selection of books and content available for purchase. For Quincy, he argues that the executives (even via ghostwriters) needs to drive vision and the sales teams can be on the ground making connections, create 1 to 1 relationships. C-Suites have the ability to both garner attention and inspire internal commitment from their teams. Evangelists have a way of captivating audiences and crafting industry-shifting visions. Petting the Belly of the Puppy As discussed on previous episodes, LinkedIn and Facebook have different superpowers and can offer various techniques on engagement. The latter is more of the ‘softer’ side of the company, in terms of demonstrating culture and community. Quincy mentions that TikTok has an enormous audience and brands can have the latitude to reach a variety of niche markets; the algorithm doesn’t discriminate on previous content. However, it’s an ever-changing platform that some videos garner a few hundred views and one could blow up reaching multiple millions of screens. YouTube is another, more established platform which requires people to build a channel; there is incredible value because millions go to the platform for information- from learning a new skill to fixing a sink. Demonstrating expertise on how to do what you do can garner leads and provide value. In addition, by learning how to navigate a platform, the future workforce can become skilled and implement those systems down the line. He advocates an entrepreneurial mindset when learning and implementing new technologies and strategies. This was only a high-level overview of our conversation with Quincy. Be sure to listen to the full episode and the rest of the season on all streaming platforms! | |||
| #53: Remote Relationship Building with Meghan Nesta | 05 Apr 2021 | 00:32:08 | |
Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team build and maintain relationships while working from home. Agile Resource: Agility Is Key with Lisa Furrow | |||
| #52: How to Be Fan-Fing-Tastic with Max Borges | 05 Apr 2021 | 00:43:11 | |
Max Borges joins to discuss running public relations agency and How To Be Fan-F*cking-Tastic! Max Borges runs a Public Relations (PR) agency that works exclusively with consumer tech companies. He employs 50 incredibly talented people and has built a profile of 50 clients. When starting, he mentions AFM (anything for money) wherein he built an agency to fill any need that would bring in a paycheck. He also hosts the “Unconventional Genius” podcast where he interviews authors and other industry-driving leaders in hopes to share stories and inspire listeners. Both he and Kerry focus on impacting the client’s bottom line through pipeline creation. + Pivoting from Sales to PR + The Four Stages of Growth + Life Is An Open-Book Test Read the full overview on MKG Marketing
| |||
| #51: Shock Your Potential With Michael Sherlock | 05 Apr 2021 | 00:49:34 | |
Michael Sherlock, Chief Potential Officer at Shock Your Potential, at joins to discuss how to effectively use the mirror test when determining if an employee is properly trained. | |||
| #50: Larry Long Jr. - EPIC Values to Drive High Performing Sales Teams | 05 Apr 2021 | 01:00:16 | |
On the Season 7 premiere, Larry Long Jr., Director of Collegiate Sales at Teamwork joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams. Larry has a goal to change 1,000 lives in 2021. Not B2B or B2C but rather P2P, people to people sales. The most successful people care about others first. For Larry, sales is playing matchmaker; finding the right partnerships between products or services and individual’s wants and needs. They may not know what they need but it is a perfect opportunity for the salesperson to offer that service or assistance. When faced with failure or obstructions Larry allows remembers the acronym FIDO- Forget-about It, Drive On. Try to not get bogged down with the rough patches of work-life because they will only slow you down in the future. When in conversation, strive for a 53-47 split. Listening is an excellent opportunity to learn. | |||
| #43: Lawrence Elliot - Content That Creates Clients | 11 Jan 2021 | 00:42:56 | |
Lawrence Elliot joins to discuss conversion copywriting. Conversion Copywriting Creating In-Depth, PILLAR Content that can be written in a way that both informs and persuades. The best copywriters pass what Lawrence calls the ‘barstool test’; in order to put the reader at ease, imagine as if you were sitting in a restaurant with the reader. By writing in a conversational tone, you invite the reader in and avoid confusing them with complicated industry jargon. To build this perfect storm of growth, you’ll need an irresistible offer, understanding of sales psychology that drives your ideal customers, and the writing chops to weave a story that engages that audience into making a direct response. By following three steps, companies are able to employ content as a method of lead generation.
Headlines need a solid hook and a solid graphic because people see the image first then read headline. If you don’t position your business along the way, a call to action won’t hit home. By utilizing a CHALLENGE/SOLUTION framework, companies can structure their content efficiently. | |||
| Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders | 13 Jan 2025 | 01:03:44 | |
Kelsey, a Marketing Communications Director at Entro Security, spills the tea: This episode is soooo good (pinky promise). Sharing some links with love: - Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/ - Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs. https://mkgmarketinginc.com/ - Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/
| |||
| #49: Paul Higgens PART II - A Sturdy Foundation For High Performance | 11 Jan 2021 | 00:32:14 | |
In order to construct a high performing team, you have to ask during the hiring process - Would you enthusiastically re-employee the people on your team? Paul advocates utilizing the classic, Norton's balanced scorecard of company effectiveness as well as 9 key foundational elements to create a high-performing team. Check out Paul's Mentoring Website HERE - https://www.buildlivegive.com/sales And listen to his podcast Build, Live, Give HERE - https://paulhigginsmentoring.com/podcast/ Be our guest on Tea Time With Tech Marketing Leaders: https://mkgmarketinginc.com/resources/mkg-podcast-guest/ | |||
| #48: Paul Higgens PART I - Talk Less, Do More | 11 Jan 2021 | 00:29:04 | |
Originally from Australia, Paul Higgins is a business mentor, podcaster, and publisher who helps coaches and consultants to help build profitable and sustainable online businesses. He previously spent 18 years at the Coca Cola company, managing $700 million in marketing strategy across the world. This conversation shares insight into how set up effective processes to run a global remote team. Shifting away from his 12-14 hours of meetings per day at Coca Cola, Paul tries to keep the team to be as 'meeting free' as possible. They utilize Voxer, a voice chat platform that allows for instant communication across timezones. By utilizing this technology, Paul's team can effectively execute work 24 hours a day, from Melbourne to the Maldives to Colombia. Everyone will update a key focus, biggest win, and one area they need help. Every Friday, they update rewards summary. They utilize Asana for project management as a bible; every task done by team members is noted and can be set up as repeatable tasks in order to keep the business on track. Trying to use too many tools can lead to friction; by keeping the amount low, you can streamline tasks and never miss a project. Dub, like Loom, allows the recording and sharing of processes which makes training and sharing recordings of meetings easier. | |||
| #44: Marlo Oster - A Delicate Balancing Act | 11 Jan 2021 | 00:32:44 | |
This week, Marlo Oster joins to discuss the delicate balancing act of project management. She is the entire marketing force at Work Patterns, an app that streamlines management best practices through templates and simplified user experience (UX). The firm is an extremely young, seed-funded startup (out of Beta in August 2020). While the company may be new, Marlo is a veteran of the industry, having spent ten years in client-facing roles at various martech and adtech startups. True to the fast nature of the industry, she rose from individual contributor to the executive-level in a matter of six years. | |||
| #42: Aileen Horgan - Be Fearless in Content Creation | 11 Jan 2021 | 00:35:40 | |
Aileen Horgan, VP Marketing at Gremlin, joins to discuss executing fearlessness in content creation and nurturing trust among team-members. "People that work with you and for you don't have to like you, they just have to trust you." | |||
| #45: Adam Mendler - We All Have Superpowers | 11 Jan 2021 | 00:41:54 | |
Adam Mendler, host of the podcast Thirty Minute Mentors, joins to discuss the importance of understanding your superpower as early as possible. From Los Angeles to Wall Street, Adam Mendler has learned some hard-earned lessons. While earning an MBA at the Anderson School of Management (UCLA), Adam interned in entertainment (Universal). Upon graduation, he returned to finance and worked in large corporate firms. After nearly a decade, Mr. Mendler wanted to try something different, to build his own success. He founded the Velos Group in 2012 with his brother. They built three companies under the umbrella: Beverly Hills Chairs - the biggest refurbished furniture store in Los Angeles, a fully online cigar shop, and a life insurance software. He wanted to have more of an impact as it is nearly impossible to do so early on in career at older, bureaucratic companies. Adam wanted to contribute right away; building firms from scratch allowed Adam to build upon lessons from other companies. | |||
| #46: Alex Dunn - Help First, Sell Second | 11 Jan 2021 | 00:40:57 | |
Alex Dunn, head of Levelset, joins to discuss the importance of building a content machine. Alex Dunn has been a friend of MKG for a long time. He is a results-oriented business development professional in B2B and B2C marketplaces; he specializes in driving traffic through content solutions Alex is the Head of Demand at Levelset, a payment solutions company for the construction industry. They’ve created a platform to alleviate roadblocks, get people paid. Alex started with video content creation while getting his MBA in Massachusetts, and went on to sell his production company in 2016. That venture primarily focused on video testimonials for B2B tech companies. He honed his craft and started to replicate the success using similar content creation patterns. As Ben Horowitz quoted in The Hard Thing About Hard Things, “There’s no silver bullet, there’s only a ton of lead bullets”. A new company must operate and define itself around a core philosophy. There’s not going to be one quick and easy solution for all problems; most of the time, the answer will be one specific solution replicated over and over. For Levelset, the mission and main question was ‘how do we drive the most traffic to our site?’ The solution that Alex found was to become a media company (within their niche). Levelset leverages data to create a news website for the construction industry- from news, payment disputes, trends, they seek to grow thought leadership. Rather than ABC, the sales team shifted their focus to providing quality service. Their mantra is ‘help first, sell second’; this multifaceted approach builds trust, brand recall, and expands inbound traffic. In addition to being a reliable helping hand, creating content demonstrates the human element and often forges a connection with the reader. | |||
| #47: Gwen Lafage - Brand Marketing Generates Demand | 11 Jan 2021 | 00:43:54 | |
Gwen Lafage, Manager at Sköna - European HQ, joins to discuss how they create impactful branding for B2B tech companies, marrying brand awareness and lead generation. LinkedIn: https://www.linkedin.com/in/gwen-lafage-9500381/ Website: https://www.skona.com | |||
| #41: Arel Moodie - Turning Likability Into Leads | 11 Jan 2021 | 00:47:25 | |
Arel Moodie is a multi-talented professional speaker and bestselling author. He has spoken to over 650,000 people in 48 states and 5 countries. His podcast The Art of Likability was rated the Number 1 career podcast in iTunes and is listened to in 178 countries worldwide helping people build better relationships with people. Arel Moodie joins to discuss how public speaking can be utilized to generate leads and create demand. | |||
| Season 6 Preview - Big Changes For 2021! FULL SEASON RELEASE MONDAY JAN. 11th | 04 Jan 2021 | 00:04:49 | |
2021, finally!! We've got some fantastic changes coming to the podcast starting with a new name - Tea Time with Tech Marketing Leaders! We hope that this new name and format can better help our audience grow big, fast through meaningful, measurable marketing. In addition, we're changing our release schedule and releasing all of Season 6 next Monday, January 11th! You can binge to your heart's content. 8 New Episodes to start off your new year right, coming 1/11/2021! | |||
| #40: Tom Martin - F*R*I*E*N*D*S | 23 Nov 2020 | 01:01:01 | |
On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making friends. The sales game has shifted; old models have faded into obscurity. Success is more often achieved when representatives choose to "sell greatly" rather than to "always be closing", to nurture a relationship instead of extracting a prize. *Editor's Note- Thank you so much for tuning in this year! We have some exciting plans in store for Season 6, coming 2021! Have a wonderful and safe holiday season! -Kerry & Austin | |||
| Taryn Talley: Playing the Long Event Marketing Game for Big Rewards | 03 Jan 2025 | 00:48:20 | |
If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/ Prefer to listen while you multi-task? Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6E Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/ #digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing #marketing
| |||
| #39: Renato Agrella - Partnerships and Precision Messaging | 16 Nov 2020 | 00:51:17 | |
Renato Agrella, Founder of 2A Consulting, joins to discuss how he helps build partnerships and utilize storytelling to communicate highly technical messaging. His firm simplifies the complex stories in ways to make it easier for an unknowing audience member to just hop in and understand the key elements. Whether they've been aware of the offer for 5 years or 5 minutes, the content needs to create an intriguing story and communicate the potential value add. | |||
| #38: Tish Millsap - Scoring Leads & Closing Deals | 09 Nov 2020 | 00:42:54 | |
This week, Tish Millsap joins to discuss how to directly connect marketing spend to revenue. For the past 6 years, she has helped dozens of companies implement and sustain effective demand-gen and revenue-boosting solutions. | |||
| #37: Jonathan Pogact - Cutting Through The Static (of Cluttered Inboxes) | 02 Nov 2020 | 00:43:35 | |
Jonathan Pogact is the VP of Marketing at Seamless.AI. He was the previous VP of Marketing for Drips, a text messaging software that helps brands deliver conversion results. He joins this week to discuss the power of text messaging in business development and solving the 'always on' problem. | |||