Explore every episode of the podcast Tea Time With Tech Marketing Leaders
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| Andrew Morton: Challenging the Buyer Journey Status Quo | 26 May 2025 | 01:00:10 | |
Champions aren’t who they used to be. Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means). He gets into the real talk around:
The convo digs into what makes or breaks buy-in, the weight of social proof, and why trust is your brand’s strongest currency right now. Also: AI in content creation, measuring brand momentum through search volume, and why ignoring branded search terms might be costing you more than you think. Connect with Andrew on LinkedIn: https://www.linkedin.com/in/ammorton/ Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing Inc. Our tailored digital marketing strategies for B2B SaaS organizations are transparent and measured - making every impression count. Work with us: https://mkgmarketinginc.com/
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| Bill Macaitis: Optimizing Go-To-Market Strategies | 19 May 2025 | 00:52:07 | |
Kerry Guard welcomes Bill Macaitis, a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes the role of customer-centric metrics, such as Net Promoter Score (NPS) and time-to-value, in driving long-term success. The conversation also touches on the impact of PLG, the power of freemium models, and how companies can use content marketing to engage and educate their audience effectively. Tune in to gain valuable insights from a GTM expert and learn how to optimize your growth strategy. | |||
| Arpine Babloyan: Marketing Isn’t a Lead Machine. It’s a Clarity Engine. | 13 May 2025 | 00:48:42 | |
Host Kerry Guard interviews Arpine, VP of Global Demand Gen at ThreatConnect, about waterfall metrics, data-driven marketing, and sober networking at conventions. Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos). Connect with Arpine on LinkedIn: https://www.linkedin.com/in/arpine/ to dive into any of these topics discussed in this episode. This podcast is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend. Want to learn more about all of our guests featured? Feel free! https://mkgmarketinginc.com/podcasts/marketing-leaders/#episodes Want to grow faster on LinkedIn with 70 percent less effort? Check out Aware using our affiliate link: https://useaware.co?via=mkg
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| Mark Bliss: Solving Sales + Marketing Alignment One Modern Team at a Time. | 07 May 2025 | 00:56:25 | |
On this episode of Tea Time with Tech Marketing Leaders, guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI. The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind—or your budget. Mark shares hard-won lessons from his journey as a five-time GTM leader, including what most teams get wrong about attribution, why “Wake the Dead” campaigns are his go-to ABM move, and how to stop chasing perfect and start shipping. He also drops tips for building stronger marketing teams, pushing back on unrealistic KPIs, and staying creative in an AI-first world. If you’re curious how podcasting fits into ABM (spoiler: it works), Mark breaks down how his own show, GTM After Hours, opens doors, starts real conversations, and even helps guests land jobs. He also shares why marketers and sales teams need to celebrate wins together—and how a quarterly bonus and a well-timed compliment can go a long way. This show is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend.
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| Alina Timofeeva: Showcasing the power of perseverance and adaptability | 29 Apr 2025 | 00:46:52 | |
Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data. Story of what immigrating to the UK and becoming a recognized expert in her field. We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands. Alina emphasizes the need for diversity in marketing and the role of storytelling in effective presentations - especially for those who are introverted. Connect with Alina on LinkedIn: https://www.linkedin.com/in/atimofeeva/ Thanks, MKG, for sponsoring this podcast episode! Tailoring digital marketing strategies for B2B SaaS organizations are transparent and measured. Learn how MKG makes every impression count: https://mkgmarketinginc.com/ Need some love with your video content, podcast, or live event broadcasts? Connect with Your Podcast Sidekick, ahem quirky creative, here: https://www.linkedin.com/in/elijah-drown/ | |||
| Mike Moreno: Marketing with Machines. A New Playbook for Visibility! | 23 Apr 2025 | 00:48:40 | |
How do you stand out in a world where AI writes the first draft (and sometimes the final say)? Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human insight still beats automation. Connect with Mike on LinkedIn.
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| Alex Boyd | Decoding Human Behavior for Marketing Success | 17 Apr 2025 | 00:53:18 | |
"How do you speak to your audience?"
Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing. They dive into the complexities of engagement on LinkedIn, the impact of algorithm changes on impressions, and the ongoing struggle between performance, authenticity in content creation. In this conversation, the speakers delve into the importance of authenticity in marketing, particularly on platforms like LinkedIn, as well as how they balance between performance and authenticity, emphasizing that while it's essential to engage and entertain an audience, and should not come at the cost of genuine representation. As well, Alex flips the script and puts Kerry on the hot seat discussing the energy required for effective performance, the necessity of understanding one's subject matter, and the value of sharing knowledge without pretending to know everything. Ultimately, they highlight the joy of content creation and the importance of being true to oneself while engaging with an audience. And, for Alex, petting his one year old cat. Check out how Aware helps grow faster on LinkedIn with 70% less effort. Get started for free: https://app.useaware.co/ Connect with Alex on LinkedIn and learn from his daily wisdom: https://www.linkedin.com/in/alexcboyd/ This episode is brought to you by MKG. Want tailored digital marketing strategies for B2B SaaS organizations are transparent and measured? Want to make every impression count? Run (don't walk) to this link: https://mkgmarketinginc.com/ Looking for a podcast manager with the creative pizzazz you didn't know you needed? We know a guy: https://linkedin.com/in/elijah-drown
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| Joel Benge | Stop being the smartest person that no one understands | 08 Apr 2025 | 00:56:07 | |
"I call what I do message therapy." Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and the need for a strong value proposition. Joel also highlights the challenges of aligning messaging with audience needs and the importance of collaboration across teams to create effective communication strategies (stop being like everyone else!). The importance of parallel processing in workshops, the creation of a messaging database, and the iterative nature of messaging that allows for audience testing. The conversation emphasizes understanding pain points in messaging, the significance of unique communication styles, and the balance between technical jargon and human language. Closing with insights on how to improve messaging and connect with audiences more effectively. Check out resources from this nerd who talks good: https://messagespecs.com Joel loves LinkedIn. Sometimes he says smart things. Connect with him to feel smarter-er: https://www.linkedin.com/in/joelmbenge/ This episode is brought to you by MKG Marketing! Meaningful relationships and measurable results while making every impression count: https://mkgmarketinginc.com/
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| Beatrice Gutknecht | f*ck rebranding. Instead, Craft Unique Identities that beg customers for more. | 02 Apr 2025 | 00:56:26 | |
What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding.
Discover your brand's secret weapon by subscribing to the Badass Mob Newsletter: https://www.badasserybyb.com/the-badass-mob-newsletter MKG tailors digital marketing strategies for B2B SaaS making every impression count: https://mkgmarketinginc.com/ Learn more from Kerry and her Marketing Team in bite-sized content on YouTube: https://www.youtube.com/@ttwtml Want to find your inner creative? Go on an adventure with Your Podcast Sidekick who's now hosting done-for-you D&D Adventure Parties: Connect on LinkedIn to book an adventure party today: https://www.linkedin.com/in/elijah-drown/
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| Anne Gotay: Importance of Attribution in Today's Marketing Landscape | 25 Mar 2025 | 00:51:50 | |
"Attribution models need to evolve to account for AI and dark funnel dynamics." -- Anne Gotay, Growth VP and Co-Founder Kerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance of attribution in understanding the buyer journey. Anne also shares her perspective & insights on navigating the dark funnel, the significance of building relationships with CISOs, and the need for a data-driven approach to marketing. Kerry and Anne also delve into the complexities of marketing attribution, the importance of understanding the buyer journey, and the role of content and AI in shaping marketing strategies. As well, the challenges of measuring success in marketing, the need for continuous iteration, and the significance of engaging with customers to enhance marketing effectiveness. Not to mention Kerry and Anne underscoring the importance of patience and understanding in the marketing process, particularly in the context of the evolving landscape of buyer behavior and technology. Connect with Anne Gotay on LinkedIn: http://linkedin.com/in/anne-gotay/ Explore the companies Anne leads: Meet the staff behind MKG and the magic sauce behind the custom strategies making every impression count: https://mkgmarketinginc.com/about/team/ Does your content need a sweet shot of creativity? Follow this quirky creative, and MKG's Creative Director, on LinkedIn: https://www.linkedin.com/in/elijah-drown/
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| Thereasa Roy: Understanding Customer Needs in Marketing | 20 Mar 2025 | 00:47:44 | |
Engaging with customers directly leads to better marketing outcomes. People are realizing they have problems faster.
They discuss the impact of AI and changing buyer dynamics, stressing the need for marketers to adapt their strategies to meet the demands of informed consumers. In this conversation, the speakers discuss the evolving landscape of marketing, particularly in the context of cybersecurity. They emphasize the importance of understanding customer needs, developing effective marketing strategies, and building trust with potential clients. The discussion covers the buyer's journey, the significance of live demos, and the necessity of targeting the right audience with clear problem-solution messaging. The speakers advocate for a return to basics in marketing, focusing on quality interactions and authentic relationships with customers. Connect with Thereasa Roy on LinkedIn: http://linkedin.com/in/thereasaroy/ Thanks, MKG, for sponsoring this podcast episode! Tailoring digital marketing strategies for B2B SaaS organizations are transparent and measured. Learn how MKG makes every impression count: https://mkgmarketinginc.com/ Need some love with your video content, podcast, or live event broadcasts? Connect with Your Podcast Sidekick, ahem quirky creative, here: https://www.linkedin.com/in/elijah-drown/
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| Jen VanAntwerp: Sober and Cyber - The Networking Movement | 18 Mar 2025 | 00:39:59 | |
In this episode of Tea Time with Tech Marketing Leaders, Jen VanAntwerp shares her extensive experience in marketing across various industries, including cybersecurity. She discusses her journey from automotive to healthcare and finally to cybersecurity, highlighting the importance of community and knowledge sharing in the industry. Jen also introduces her nonprofit, Sober and Cyber, which aims to create inclusive networking events without the pressure to drink. She emphasizes the significance of thoughtful event planning, content strategy, and the need for a welcoming environment in professional settings. Watch Jen's sober networking movement unfold by connecting on LinkedIn: https://www.linkedin.com/in/jenvanantwerp/ Tea Time with Tech Marketing Leaders Sponsor: MKG Marketing tailors digital marketing strategies for B2B SaaS organizations are transparent and measured to make every impression count. You're welcome: https://mkgmarketinginc.com/ Want to tell your story on video, podcasts, or live events? Holler at Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview
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| Sammi Norman: How Brands Can be More Human in Marketing | 11 Mar 2025 | 00:45:12 | |
"It's a dating game for brands and influencers." Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof. Sammy also explores how brands can reconnect with their audiences by showcasing their human side and leveraging employee advocacy. Take a peak at Sammi's portfolio: https://samminormanportfolio.my.canva.site/ Connect with Sammi on LinkedIn (swearing is optional): https://www.linkedin.com/in/samminorman/ Learn how MKG Marketing makes every impression count: https://mkgmarketinginc.com/ | |||
| Sarah Hartland: Stop Misusing Demand Gen and Start Standing Out | 26 Feb 2025 | 00:41:22 | |
"SEO has done us a disservice in the way we think about content." Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving demand. Nerd out on doing marketing the right way, Dungeons and Dragons (yeah, she's a big fan), and talking shop with Sarah: https://www.linkedin.com/in/sarahhartland Podcast Sponsor: The Marketing Agency, MKG, that focuses on meaningful relationships & measurable results: https://mkgmarketinginc.com/ Behind the scenes Producer-ing Magic by Elijah Drown (Creative Director, Your Podcast Sidekick): https://yourpodcastsidekick.com/p/yps-overview
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| Aurora Starita: Does AI belong in technical content writing? | 20 Feb 2025 | 00:48:55 | |
Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community? Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-time Connect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/ Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/ #cybersecurity #b2bmarketing #contentstrategy
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| John Connolly: Operations to Marketing | Tea Time with Tech Marketing Leaders | 20 Feb 2025 | 00:48:56 | |
Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth. Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/ John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplz Learn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/ Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overview Chapters | |||
| George Kamide: Give Good Pitches and Tell Great Stories. Is this your GTM era? | 20 Feb 2025 | 00:59:48 | |
"You can't just show up to sell anymore." George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success. George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment. No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/ Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide MKG is a proud partner of @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/ Chapters #cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo | |||
| Theresa Potratz: Treating The Job Hunt like Demand Marketing | 30 Jan 2025 | 00:43:14 | |
"Red flags matter." Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment. Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/ Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/ Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628 Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/ 4/5 Dentists agree that maple syrup will 10x your creativity: #marketingstrategy #networking #jobsearch #personalbranding #career
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| Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging | 29 Jan 2025 | 00:49:58 | |
Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. She's back and we're diving into the importance of mental health, framing, and positive self-talk. Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/ Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/
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| Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders | 13 Jan 2025 | 01:03:44 | |
Kelsey, a Marketing Communications Director at Entro Security, spills the tea: This episode is soooo good (pinky promise). Sharing some links with love: - Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/ - Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs. https://mkgmarketinginc.com/ - Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/
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| Taryn Talley: Playing the Long Event Marketing Game for Big Rewards | 03 Jan 2025 | 00:48:20 | |
If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/ Prefer to listen while you multi-task? Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6E Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/ #digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing #marketing
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| Bronwen Hudson: Founder-led Growth and Highlights from 2024 CyberMarketing Con | 02 Jan 2025 | 00:53:22 | |
Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/ Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtml Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/ Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview
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| Vladlena Mitskaniouk: Whatever it Takes to See Start-up Success | 02 Jan 2025 | 00:56:35 | |
Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch. Connect with Vladlena on LinkedIn: https://www.linkedin.com/in/vladlenamitskaniouk/ Learn more about Kerry Guard the host of Tea Time: https://mkgmarketinginc.com/about/team/kerry-guard/ Episode Sponsor - MKG Marketing! Creative meaningful relationships with measurable results: https://mkgmarketinginc.com/ | |||
| Anita Moorthy: Brand Building for budget-conscious start-ups | 20 Dec 2024 | 00:55:52 | |
Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product. This episode is sponsored by Improvado. We've been using Improvado for several years and love how we can connect many back-end marketing systems together, view data fast and easy, while understanding the direct impact to your sales. Take advantage of your free marketing data audit today. Tea Time with Tech Marketing Leaders is created by MKG Marketing. We make every impression count. Want to spill more marketing and brand tea with our guest? Connect with Anita Moorthy on LinkedIn. | |||
| Clark Barron The Art of Aligning Sales and Marketing | 19 Aug 2024 | 01:08:32 | |
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy. | |||
| Heidi Joy Tretheway: Building Trust in Complex Buyer Journeys | 19 Aug 2024 | 00:59:42 | |
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy. | |||
| Anri du Toit: Building Trust and Credibility Through Innovative Marketing Strategies | 07 Aug 2024 | 01:00:52 | |
Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships. | |||
| Nadia Milani: How Marketing Can Contribute To Achieving Business Goals | 05 Aug 2024 | 01:00:41 | |
In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experience in SaaS and tech marketing, and gain insights into optimizing your marketing approach for success. | |||
| David Mundy: The Art of AI Content Creation in Cybersecurity | 02 Apr 2024 | 01:07:54 | |
In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Full transcript on MKG Marketing | |||
| Mastering Metrics with Dan Sanchez: Grow Your Digital Reach | 27 Mar 2024 | 01:04:58 | |
In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Full transcript on MKG Marketing | |||
| The Art of Connection: Evan Patterson Insights into Effective Marketing | 21 Mar 2024 | 01:01:50 | |
In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Full transcript on MKG Marketing | |||
| Eric Martin: Stack Overflow VP - Trust and Transparency Achieve Business Goals | 12 Feb 2024 | 00:55:10 | |
In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals. Full transcript on MKG Marketing | |||
| Miad Moussawi: Optimizing Marketing Efforts & Lead Nurturing for Sales Success | 06 Feb 2024 | 00:51:35 | |
In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. Full transcript on MKG Marketing | |||
| Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points | 30 Jan 2024 | 00:49:53 | |
In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. Full transcript at MKG Marketing | |||
| Elizabeth Hague: Rebranding to Team Building Strategies Unveiled | 26 Jan 2024 | 01:00:24 | |
In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho Full transcript at MKG Marketing | |||
| Adam Aragon: The Holy Grail of Web Design and Development | 21 Jan 2024 | 01:01:54 | |
Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Full transcript at MKG Marketing | |||
| #147: BRIDGER – The Bridge from Prospect to Purchase | 13 Nov 2023 | 01:21:52 | |
Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers! --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3 pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers. | |||
| #146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed | 09 Nov 2023 | 01:01:28 | |
Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers! --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers. | |||
| #145: Mason Cosby on Gettin' Scrappy with ABM | 06 Nov 2023 | 00:58:18 | |
Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers. | |||
| #144: The Ungated Unknown – The Path to Known | 25 Oct 2023 | 00:49:45 | |
Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation and conversion. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers. | |||
| #143: Tirrah Switzer –Keep Your Competition Close | 17 Oct 2023 | 00:52:07 | |
Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry. We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they doing it? What waves are they making, and how does it impact the industry? --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers. | |||
| #142: Juan Mendoza –The Digital Marketing Rennaissance | 10 Oct 2023 | 01:07:34 | |
Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 11:30am ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers. Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met. Join us on Thursdays around 11:30am ET or listen wherever you podcast. #ttwtml #marketingpodcast --- Website- | |||
| #140: Sophie Hedestad- Achieving Company Success through Team Goals | 18 Sep 2023 | 01:00:24 | |
Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs. | |||
| #141: Steffen Hedebrandt- Mastering the Art of Crafting Your Account-Based Timeline | 18 Sep 2023 | 00:56:30 | |
Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline. | |||
| #139: Bryan Grover- Insights into Influencer Marketing | 11 Sep 2023 | 01:04:44 | |
Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry expert. Don't miss out on this opportunity to learn and be inspired! | |||
| #138: Elliot Volkman- The Impact of Positive Personal Branding | 28 Aug 2023 | 00:54:38 | |
Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission. | |||
| #137: Natan Cohen- Embrace Ethical Obligations to Navigate the New Frontiers of AI | 21 Aug 2023 | 01:04:17 | |
Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape. | |||
| #136: Adrian Menstell- Unlocking Personalization Across the Omni-Channel Funnel | 14 Aug 2023 | 00:59:52 | |
Join the conversation with Adrian Menstell, Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel. | |||
| #135: Deanna Shimota- Transform your digital footprint into a powerful SDR | 14 Aug 2023 | 00:59:24 | |
Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success! | |||
| #134: Tara Pawlak- Empowering Marketing: The Path to Owning the Revenue Number | 07 Aug 2023 | 00:50:54 | |
Join us for an enlightening discussion with Tara Pawlak, VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial role of marketing in generating revenue and contributing to overall business success. | |||