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Explore every episode of the podcast Tea for Lunch

Dive into the complete episode list for Tea for Lunch. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Tim Hortons Sambas, swimfluencers and part-time jobs in Roblox.07 Jun 202400:16:30

Show Notes:

  1. This week on The Sip: TikTok is acting like we’re 12, The White House declined to comment and more. 
  2. Next up: The big question on all Canadians’ minds.. HOW do we get our hands on the Tim Hortons Sambas?
  3. Today’s hot tea: Are swimfluencers the next big thing? Swim USA thinks so.
  4. Finally, if you’re on the hunt for a part-time gig, look no further than Roblox x IKEA. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Cassettes Are Back (Gen Z Confirms)31 May 202400:16:07

Show Notes:

  1. First up: The fully-conscious baby enjoyed her trip to the Four Seasons Orlando!
  2. Next: Millennials and Gen X we’re sorry to tell you, but cassette tapes are back and Gen Z is LOVING them. 
  3. Finally, A’ja Wilson finally got her Nike deal!


That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Zayn Malik’s country era, Bumble’s campaign flop and E.L.F. calls out boardrooms17 May 202400:13:09

Show Notes:

  1. First up: Bumble is coming under fire for a recent ad campaign that mocked celibacy. 
  2. Next up, Zayn Malik is making a country album.
  3. Finally, E.L.F.’s “too many Dicks” campaign aims to transform boardrooms. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Updates to Instagram’s algorithm and the Burger King ad absolutely nobody asked for.10 May 202400:16:32

Show Notes:

  1. We’ve leveled up! Check us out on YouTube to see our set updates. 
  2. Catching up: The Met Gala happened this week, but it fell a bit flat for us. 
  3. This week’s Sip: Meta challenges Threads users, Meta implements new AI ad features and Instagram clarifies their algorithm.
  4. Our first main story: New updates on the TikTok ban and why we don’t think we need to worry about it for a while. 
  5. Next up – the Tom Brady roast was juicy. These were our favorite moments. 
  6. Finally, Burger King delivered a campaign absolutely nobody asked for. 


That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Bumble is tired of making the first move, LinkedIn gamifies their platform and the NYT sets a new standard.03 May 202400:12:42

Show Notes:

  1. This week on The Sip: YouTube reverts back to their old player, TikTok tests a new voice-generator and Threads beats X. 
  2. First up: Bumble is making a huge change to their app, will users like it? Or does it get rid of their competitive advantage?
  3. Next up – LinkedIn adds daily games to their platform! Will it increase engagement?
  4. Finally, the NYT is adding a voice component to their stories, making them one of the largest producers of voiced content. (Edit for this section: The Daily is the most popular news* podcast). 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Is TikTok building a new app? Plus, the new app that’s drawing attention & a creative campaign by Coke.26 Apr 202400:13:39

Show Notes:

  1. This week on The Sip: Is TikTok building a new app? Why is X charging users to start their profiles? And more. 
  2. Today’s hot tea: The TikTok ban is officially approved by the U.S. House of Representatives and President Joe Biden. What does it mean for creators? It’s time to diversify. 
  3. Next up, Coca-Cola surprised us with a creative campaign to promote recycling. 
  4. Finally, Voice Notes users – your time has come. A new app is filling the gap for people who like their content unpolished. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Coachella shocked us, Elon Musk wants to bring back Vine and the WNBA hit record highs.19 Apr 202400:22:00

Show Notes:

  1. Mike and Mitzi’s personal training journey!
  2. Today’s Sip: TikTok Notes is being tested, Elon Musk wants to bring back Vine and YouTube has added new shopping features. 
  3. Today’s first story: The WNBA drew in record numbers of viewers! 
  4. Today’s hot tea: We have to talk about Coachella! After so many people called it a flop this year, the music festival brought out iconic guests and swept social media. 
  5. Finally, Drake released a song that took shots at Kendrick Lamar – here’s what you need to know. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Total Eclipse of the Hut and the Flop is Always Darkest Before the Slay12 Apr 202400:20:54

Show Notes:

  1. Where did everyone get their eclipse glasses? And a breakdown of the top marketing moments from this week’s historical total eclipse. 
  2.  Women's collegiate sports slay. NCAA Iowa–South Carolina final game drew record-breaking viewership.
  3. Finally, Billie Eilish adds all 110 million people to her close friends to promote her upcoming album … then deletes everyone.   

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

This episode was co-hosted by Mel (@melanielaurene) and Harri (@harrisonneefcreative).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Is April Fools the new Black Friday? Plus Beyoncé’s new album & Velveeta cheese’s hair dye.05 Apr 202400:22:42

Show Notes:

  1. Is April Fool’s the new Black Friday? Brands are extending their pranks now, are they too thirsty for engagement?
  2. Today’s hot tea: Have you even listened to music this week if you haven’t tuned into Beyoncé’s new album, Cowboy Carter? We’re breaking down some of our favorite parts of the album. 
  3. Finally, Velveeta cheese wants you to live “La Dolce Velveeta,” in collaboration with Julia Fox. And, apparently, it’s not a prank. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Kate Middleton news, the NCAA is popping off & more!29 Mar 202400:17:43

Show Notes:

  1. Mitzi is back and Benjamin is having car drama!
  2. Today on the sip: Instagram introduces chat reminders, X is giving away verification to popular profiles and more. 
  3. Hot tea: The Kate Middleton conspiracies had internet “theorists” doing the most. Are we expecting too much transparency from public figures?
  4. And finally, the women’s NCAA third official “March Madness” season is getting amazing viewership!

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This episode was co-hosted by Morgan (@morganonsocial). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Hermès is in trouble, advertisers are horrified and the Facebook poke is back.22 Mar 202400:10:49

Show Notes:

  1. Meet Andrée! One of Arcade’s social media interns. 
  2. Today’s hot tea: Is the Facebook “poke” back? …Why?
  3. Next up, Hermès is in trouble for potentially violating US antitrust regulations. Is the iconic Birkin worth it?
  4. Last, this AI-generated commercial has left advertisers horrified. We break down what happened. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

This episode was co-hosted by Manny (@_abella) and Andrée (@andreecynthiaa).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Has SKIMS surpassed Vogue? Plus, our predictions for the Freaky Friday sequel.08 Mar 202400:23:26

Show Notes:

  1. Mitzi is back after a few weeks away!
  2. First up, LVMF is getting into the entertainment space. What do we want to see from them?
  3. Next, are SKIMS campaigns the new Vogue cover?
  4. Is there going to be a Freaky Friday sequel? Everything we know. 


That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This episode was co-hosted by Morgan (@morganonsocial). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

The Willy Wonka-inspired event that had parents calling the cops.01 Mar 202400:09:48

Show Notes:

  1. Meet Neha! Arcade’s newest Social Media Lead. 
  2. First up, everyone is talking about the Rhode phone case. We talk through what’s so genius about the design. 
  3. Today’s hot tea: What was billed as an immersive Willy Wonka-inspired event turned out to be a horror show comparable to Fyre Fest. What went wrong? Or… did it go wrong?
  4. Last up, Wendy’s is talking about introducing surge pricing and people are not happy. 


That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This episode was co-hosted by Mel (@melanielaurene) and Neha (@ok_neha).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

We’re hooked on the 52-part series, Walmart steps into the ad game and Billie Eilish shades TikTokers.23 Feb 202400:15:04

Show Notes:

  1. This week on The Sip: Instagram is adding a Carousel feature to Reels (and it’s giving us deja-vu), Instagram is also limiting hashtags and YouTube mobile studio got some good updates. 
  2. First up: The People’s Choice Awards had some interesting moments. Our thoughts on TikTokers going to award shows, Adam Sandler’s speech and more. 
  3. Next up, Walmart is acquiring Vizio TV and their operating system. It’s a fascinating move as Walmart continues to step into the advertising space. 
  4. And finally, were you even on the internet this week if you didn’t fall into the lore of the 52-part series? Why did this content perform so well?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

This week's episode was co-hosted by Harrison Neef (@harrisonneefcreative) and Miu Au (@whoismiu).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Our 100th episode celebration! Super Bowl hot takes, Beyoncé made us country music fans & surprises.16 Feb 202400:31:51

Show Notes:

  1. This is episode 100!! How we came up with the idea (over wings) and how it has served us as an agency. 
  2. This week on The Sip: YouTube gave us a feature nobody asked for (but maybe we’ll like?), Threads lets you see your liked posts and more. 
  3. Today’s hot tea: We need to break down this year’s Super Bowl. We talk memorable moments, our real thoughts on the commercials, Kanye’s stunt and, of course, the game. 
  4. Beyoncé announced her new album and we have thoughts! How she announced it, our thoughts on it being country-themed and the cool connection to Calgary.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Michael Cera's bizarre CeraVe ad, Snapchat is rebranding and the app we wish we had.09 Feb 202400:16:14

Show Notes:

  1. Arcade is looking for paid interns! Apply here: https://www.arcadearcade.ca/careers 
  2. First up! Snapchat is positioning themselves as the “antidote” to social media. Is that really what they are?
  3. Next up, Michael Cera got lumped in with CeraVe and the brand responded with an elaborate campaign. Did we need this?
  4. Last, do you ever pay attention to how much you’re scrolling? This brand is sharing the impact in their thumb vs feet challenge. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@morganonsocial).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. 

Follow along @helloarcade.

How Universal Music Group’s move against TikTok affects marketers.02 Feb 202400:24:32

Show Notes:

  1. Check out our Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
  2. On The Sip: Instagram launches Flipside, polls are available for Reels and Feed posts, TikTok adds an option to swap backgrounds and WhatsApp adds an AirDrop-like tool.
  3. First up! Super Bowl ads are rolling out and we have some thoughts. On our radar? DoorDash’s strategic move. 
  4. Next up: Universal Music Group has officially removed their catalog of music from TikTok. What does this mean for marketers?
  5. Finally, history was made this week as the first ever human patient received a Neuralink implant. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Mike (@mmmiiike.

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Netflix strikes $5 billion deal with WWE, Robbie gets snubbed and TikTok tests 30 minute videos.26 Jan 202400:23:26

Show Notes:

  1. Check out the Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
  2. Thoughts around the Superbowl and who we hope to see playing. 
  3. This week’s sip: TikTok is testing 30 minute uploads, you can finally cancel in progress Instagram Stories and BeReal is back!
  4. Today’s first story: Solo Stoves’ CEO was replaced after their Dogg campaign didn’t get the sales the company expected. It has us wondering, where is their CMO?
  5. Next up: Oscars’ nominations are out and Barbie fans are not happy. 
  6. Finally, Netflix has struck a 5 BILLION DOLLAR deal to stream WWE starting in 2025. What??

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

The Metaverse is back, Vogue confuses readers and Coachella announces lineup!19 Jan 202400:15:41

Show Notes:

  1. See the full Trend Report (free!): https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
  2. A first sip: The metaverse is still very much a priority as Meta plays the “long game” with consumers. 
  3. Next up, Vogue confuses readers with Usher cover. Here’s what they should have done instead. 
  4. Finally, the Coachella lineup is out! How do the acts they chose relate to trends we’re seeing with fans?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

This week’s episode was co-hosted by Morgan (@moseylifestyle) and @Alyssa (@alyssayuhas)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

The Golden Globes were spicy, Nike ends partnership with Tiger Woods & we’re releasing a trend report!12 Jan 202400:17:15

Show Notes:

  1. We’re back for our first episode of 2024 and Mike is in his comfort creator era.
  2. Major announcement: Arcade’s first marketing Trend Report is being released next week! Subscribe to get your copy for free: https://scanclub.substack.com/ 
  3. Our first story: The Golden Globes had some very… interesting moments. Here’s what we thought.
  4. Next up, Nike and Tiger Woods have officially ended their 27-year partnership. Why? We have our theories.
  5. Finally, Kim Kardashian’s mobile game is officially shut down and players are not happy!

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

The Top 6 Stories We Followed In 202322 Dec 202300:24:06

This episode is something different as we wrap up 2023; we’re sharing our top 3 marketing, pop culture and tech stories from the year and the top 3 things we watched. From ChatGPT and Threads, to Elon’s acquisition of Twitter, this has been quite the year!

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Google is making us cry, McDonald’s gives the people what they want and Netflix gets into tennis.15 Dec 202300:15:40

Show Notes:

  1. Welcome back! Today we’re catching up on Elf on the Shelf and Arcade’s iconic holiday party.
  2. First up: Netflix is gearing up to release another live sports event and we’re crossing our fingers for a related docuseries. 
  3. Next: Google’s 25 Years in Search video is making us cry. 
  4. And finally, McDonald’s is finally giving adults what they really want: Happy Meals. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch) 


For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

LinkedIn Newsletters grow 3x, Mark Cuban is leaving Shark Tank and Angelina Jolie enters the fashion game.08 Dec 202300:09:57

Show Notes:

  1. Today our Vancouver team is doing a takeover! Meet Caroline, our new Social Media Lead!
  2. This week’s sip: TikTok users are watching longer videos, Meta is requiring AI ad disclosures and LinkedIn Newsletters are growing quickly. 
  3. A first sip: Mark Cuban is selling his stake in the Dallas Mavericks on the heels of him stepping down from Shark Tank. Who do we think would help the show grow with younger audiences?
  4. Next up, Angelina Jolie has entered the fashion game with a bold statement: “I’ll probably lose money.” 
  5. Finally, Taylor Swift has won Person of the Year for TIME Magazine for the second time. Interestingly, a popular brand was nominated for the award as well. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch) 


For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

TikTok Wants Longer Content, Spotify Releases "Wrapped" and North Face's Controversial Campaign.01 Dec 202300:10:52

Show Notes:

  1. It’s the most wonderful time of the year… Spotify Wrapped season! A day where people everywhere cringe at their choices. 
  2. Today’s hot tea: TikTok is rewarding creators who post content longer than 1 minute. Competing with YouTube, or a play to make future ad placements?
  3. Last up, North Face is getting accolades for their recent example of social listening. Or was it?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 


This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch) 


For more from Arcade, follow us on Instagram and TikTok @helloarcade.
https://www.arcadearcade.ca/

Follow along @helloarcade.

Frida Baby’s genius New York Marathon campaign and Instagram launches carousel collabs.10 Nov 202300:18:19

Show Notes:

  1. What we’re learning about hosting from Chicken Shop Date. Plus, our thoughts on the Met Gala theme, Modern Warefare 3 and Britney Spears’ memoir.
  2. The Sip: Instagram carousel post collabs, Meta’s ad free subscription model and LinkedIn hits 1 billion users.
  3. First up, creator news accounts are surpassing traditional media. What could this mean for legacy media and journalistic integrity?
  4. Next up, luxury brands are continuing to pivot to athletic partnerships. We break down Tiffany’s partnership with the Shanghai Marathon. 
  5. Speaking of marathons, the New York Marathon happened this weekend and users are taking to social media to chat about celebrity times. But our favorite moment? Frida Baby’s celebration of moms.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

SKIMS partners with the NBA, Walmart’s viral Mean Girls advertisement and celeb Halloween.03 Nov 202300:17:58

Show Notes:

  1. We’re ready to get into holiday mode! Here’s where we’re shopping for decor this year. 
  2. First up: Let’s talk about celeb Halloween. We break down the top hits and misses, and why TikTok outshone celebrities this year. 
  3. Today’s hot tea: SKIMS has partnered up with the NBA, WNBA and USA Basketball as the official underwear sponsor. If you read our newsletter, you’re likely not surprised: https://scanclub.substack.com/p/skims-x-nba-netflix-irl-heres-why
  4. Finally, Walmart deserves props for absolutely nailing their Black Friday advertising. The Mean Girls’ inspired ad is blowing up online with the mom community. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Gen Z wants to retire early, SKIMS launches menswear and Netflix is building an IRL experience.27 Oct 202300:17:46

Show Notes:

  1. This week on The Sip: LinkedIn pops off, WhatsApp brings account switching (finally!) and thoughts on YouTube’s partner requirement changes. 
  2. First up: SKIMS launched their menswear collection this week with an ad campaign that features male athletes. Smart choice or a move away from their brand direction?
  3. Next up: Gen Z wants to retire earlier than other generations. At least, that’s what a new survey shows. Here’s how they plan to get there. 
  4. Finally, Netflix is working to bring an IRL experience to customers. Here’s what we know so far.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Beyonce's Renaissance hits theatres, Taylor Swift’s chokehold on the NFL, and our thoughts on the Forbes Top Creators List06 Oct 202300:18:14

Show Notes:

  1. Arcade launched its first mini-course! Check it out here: https://www.theleap.co/creator/helloarcade/mini-course/starting-from-scratch-how-to-win-on-social-media 
  2. This week on The Sip: Instagram is testing 3-minute and 10-minute Reels, generative AI is coming to Instagram, and more. 
  3. Next, Beyoncé dropped the trailer for ‘Renaissance’ Concert Film over the weekend, hitting theatres on December 1st. 
  4. The Oct. 1 “Sunday Night Football” game averaged 27 million viewers, making it the most-watched Sunday program since the Super Bowl thanks to Taylor Swift.
  5. Finally, Forbes released their second annual Top Creators List for 2023, including Alix Earle, Mr. Beast, Paul Brothers, and more. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

The NFL (Taylor’s Version), the end of the writer’s strike and Usher is performing at the Super Bowl.29 Sep 202300:21:05

Show Notes:

  1. Arcade launched its first mini-course! Check it out here: https://www.theleap.co/creator/helloarcade/mini-course/starting-from-scratch-how-to-win-on-social-media 
  2. First up, the writer’s strike may finally be over. After a tentative agreement was signed, writers are now able to return-to-work with new conditions around AI use. 
  3. Next, Travis Kelce and the NFL are enjoying the Taylor effect. Kelce jersey sales soared 400% after the pair were spotted together last weekend. 
  4. Finally, this season’s Super Bowl halftime performer has been confirmed! We share which Usher songs we’re hoping to hear. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Halle Berry and Drake have beef, TikTok and Billboard team up and grocery stores install screens on coolers.22 Sep 202300:17:49

Show Notes:

  1. This week on The Sip: Our thoughts on X charging all users, CapCut’s Canva competitor and more.
  2. For our first main story, there is some beef between Halle Berry and Drake – was Drake in the wrong?
  3. Next up, TikTok and Billboard have officially teamed up to launch a weekly chart of the top songs used on the platform. 
  4. Finally, users are taking to TikTok to share disdain for grocery store screens being tested in the U.S. Would you shop from a screen IRL?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

TikTok’s massive shop update, key moments from the VMAs and what’s going on with Aaron Rodgers.15 Sep 202300:15:36

Show Notes:

  1. Welcome back! We’re kicking this week’s episode off with Mitzi’s experience seeing Beyoncé last week. 
  2. First up, the VMAs just happened! We review some of the most viral moments from the show. 
  3. Next up, TikTok has introduced a massive new shop upgrade. Could they be on the road to becoming the next Amazon?
  4. Finally, could this be the end of Aaron Rodgers’ career? Mitzi gives a run down of what’s been happening with the athlete’s career lately and where things are at now with his recent injury.       

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Creators launch a Guild, Kylie Jenner moves into quiet luxury and Alix Earle’s reality show.01 Sep 202300:16:33

Show Notes:

  1. So many updates this week: our new background, book club and getting ready for fall.
  2. This week on The Sip: YouTube introduces a unique search feature, X might remove the block feature and LinkedIn adds newsletter updates.
  3. First up, The Creators Guild of America has officially launched and is accepting applications for eligible creators, media and makers.
  4. Next up: Kylie Jenner is reportedly working to launch a quiet luxury brand with Jens and Emma Grede. What can we expect from the brand?
  5. Finally, Alix Earle may be getting her own reality show. Here’s what we need.      

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Fast-food restaurant rankings are out, Apple wants to buy ESPN and Fyre Fest 2.0 was announced.25 Aug 202300:14:20

Show Notes:

  1. This week on The Sip: YouTube is working to improve the subscription feed, Threads launches a desktop version and more. 
  2. First up: The official rankings for best and worst fast food restaurants are in and we have a lot of thoughts about them. 
  3. Next up: Apple is looking to acquire ESPN. It’s a major move that makes a lot of sense (and cents). 
  4. Finally, Fyre Fest 2.0 is officially announced. How will the failed festival use marketing to redeem itself?      

That’s all for this week’s tea. We’ll be back next week with a new episode.

Follow along @helloarcade.

New Illinois law regulates kid influencers and ChatGPT explores content moderation. Plus, who is Mia Star?18 Aug 202300:18:59

Show Notes:

  1. This week’s Sip: Threads adds new features, TikTok brings back 10-minute recording, and more.
  2. First up: RIP Mia Star? We break down the viral videos circulating on social.
  3. Next up: Illinois has become the first state to regulate kid influencers. What we think about the long overdue ruling.
  4. Finally, could ChatGPT be your company’s new content moderator? OpenAI thinks so.       

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Taylor Swift boosts the economy, Instagram labels AI content and Elon Musk auctions Twitter items.11 Aug 202300:12:42

Show Notes:

  1. Theme parties, Beyoncé and thinking about Halloween. 
  2. This week’s Sip: You can now share Threads to Instagram DMs, X secures their handle and more. 
  3. First up: Estimates are in and Taylor Swift’s Eras tour could add $5 billion to the U.S. economy. 
  4. Instagram is working on labels for AI generated content. What other tags do we wish we had?
  5. Finally, Elon Musk is auctioning off all of Twitter’s old stuff. We’re talking: appliances, chairs, sculptures… You name it. Are any of the pieces on your wishlist?                 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Crystal Palace hires Creative Director, SAG-AFTRA addresses influencers and Airbnb’s cool move.04 Aug 202300:17:15

Show Notes:

  1. Read the first edition of SCAN 👀 CLUB: https://scanclub.substack.com/p/ryan-reynolds-told-me-he-likes-formula 
  2. What we’ve been watching lately, are the “vibes” right and our future in culinary school.
  3. The Sip: Meta is developing 30 AI chatbots, YouTube is adding TikTok-like features to Shorts and more. 
  4. First up: Crystal Palace has become the first football club in the Premier League to hire a Creative Director. 
  5. Today’s hot tea: SAG-AFTRA has officially asked creators not to work with studios or streaming services while the strike is on. 
  6. Finally, would you stay at Gwyneth Paltrow’s house? Airbnb is making the option possible. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Thoughts on the Barbie movie, Twitter’s rebrand to X and making text posts on TikTok.28 Jul 202300:10:55

Show Notes:

  1. We’re hiring! Check out our posting for a new Social Media Lead for Calgary or Vancouver: https://www.arcadearcade.ca/social-media-lead 
  2. Arcade's new newsletter! Read the first edition of SCAN 👀 CLUB: https://scanclub.substack.com/p/ryan-reynolds-told-me-he-likes-formula 
  3. This week’s Sip: Threads is rolling out a following feed, X has blocked links to Threads in the app, Snapchat hit a new user milestone and more!
  4. First up: Hey, Barbie! We share our thoughts on the movie’s massive release weekend. 
  5. Next up: Twitter has officially be rebranded as X. We share all the new changes to the platform that happened with the change. 
  6. Finally, you can now get your text-based posts on TikTok! Will we use the feature?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Elon Musk’s making a ChatGPT competitor, Threads hits 100 million users and Tumblr is making a comeback.14 Jul 202300:17:32

Show Notes:

  1. Welcome to a special Stampede edition of Tea for Lunch!
  2. The Sip: Elon Musk is creating a ChatGPT competitor, TikTok removes watermarks and more. 
  3. Today’s hot tea: Threads is here and it’s already breaking records. Here’s where the platform is at and some features to expect to see soon. 
  4. Last, did you used to use Tumblr? Maybe you still do? The platform is making some big moves to upgrade and grow. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@moseylifestyle).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Threads is here! Plus, Alix Earle’s scholarship and breaking down the Barbie movie’s marketing.07 Jul 202300:10:26

Show Notes:

  1. The Sip: We have updates from Meta, LinkedIn, Twitter and TikTok this week. Here’s everything you should be paying attention to (and maybe even concerned about).
  2. Today’s hot tea: Meta has officially launched their much-anticipated Twitter competitor, Threads. Social media managers everywhere are… so tired. 
  3. Next up: Alix Earle’s refreshing and creative announcement.
  4. Finally, do you feel like you’ve already seen the Barbie movie at this point? We break down the movie’s massive marketing strategy (that was 15 years in the making). 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Nobody asked Musk and Zuckerberg to do this. Plus, YouTube trials A/B testing and Rihanna resigns.30 Jun 202300:16:06

Show Notes:

  1. Mitzi is coming at you this week off the high of a big kickball win. 
  2. The Sip: This week’s updates from Meta, TikTok and Twitter. Plus, a move nobody wanted from Elon Musk and Mark Zuckerberg.
  3. Our first main story: YouTube is bringing thumbnail A/B testing functionality to the platform!
  4. Today’s hot tea: Rihanna has officially resigned as Savage X Fenty’s CEO. We talk about the move, what it means to be a CEO and what Rihanna will do next. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Pharrell Williams' Louis Vuitton debut, Pixar loses touch and Linda Yaccarino’s first Twitter email.23 Jun 202300:12:30

Show Notes:

  1. The Sip: The top stories from social media this week; including Linda Yaccarino’s, the new Twitter CEO, first company-wide email, Instagram Reels updates and more.
  2. First up, our feeds have been taken over by Pharrell Williams’ debut Louis Vuitton show. Here are our thoughts. 
  3. Finally, is Pixar losing touch with viewers? We talk about the recent opening weekend flop for Elemental and what the brand can do to win back audiences. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Duracell’s viral ad, TikTok ban updates, and everything you need to know about social media this week.16 Jun 202300:10:28

Show Notes:

  1. Introducing our new segment: The Sip. It’s everything you need to know that’s happened in the world of social media over the last week - shared in small sips. Let’s get into it. 
  2. Today’s hot tea: Could this be TikTok’s saving grace? Here’s where things are at now with the proposed ban. 
  3. Duracell did what? We talk about the viral move the brand took. Hint: It may or may not involve “Scandoval.”

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Apple’s huge new release, Instagram’s search updates and YouTube’s massive ad problem.09 Jun 202300:14:26

Show Notes:

  1. We’re back and riding the high of our first kickball win ⚽
  2. A first sip: There are some new updates coming to Instagram, including a For You feature for search and playlists for Reels. Are we into it?
  3. In weird, and disturbing, news, YouTube ads got in the way of a life saving moment. How should the platform respond?
  4. Today’s hot tea: Apple just made its biggest launch in years with a new AR headset. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Airbnb rescues Alix Earle, NBA drama and U.S. Surgeon General issues social media warning.02 Jun 202300:14:15

Show Notes:

  1. Waves Season 6 is coming soon! Hop over to https://www.wavessocialpodcast.com/ to subscribe! 🌊
  2. Are you looking for support creating social video content? Check out The Studio: https://www.arcadearcade.ca/studio 
  3. A first sip: The U.S. Surgeon General has released a new public health warning around youth social media use. 
  4. Next up: TikTok star, Alix Earle, was rescued by Airbnb after discovering the accommodations she’d booked during a girls’ trip didn’t exist. Great social listening move, or a stunt?
  5. Finally, there’s some drama surrounding the upcoming NBA Playoffs. Let’s talk burner accounts. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Marketers’ opinions on Selling Sunset, the TikTok ban heats up and Instagram announces a text-based app.26 May 202300:13:41

Show Notes:

  1. This week we’re shamelessly talking about Selling Sunset – the internet’s current phenomenon. We share thoughts on the show and what we’d recommend for the agents as marketers.
  2. Next up: The TikTok ban situation is heating up in Montana. How can creators emerge unscathed?
  3. Today’s hot tea: Major news from Instagram – there is a new text-based app launching sometime in June. We share thoughts on what would make the app valuable to IG users. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest hosts were Morgan (@moseylifestyle) and Mikenna (@mikritch) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Montana bans TikTok, Musk appoints new Twitter CEO and ABC's massive Bachelor announcement.19 May 202300:10:56

Show Notes:

  1. Breaking news: Montana is the first U.S. state to BAN TikTok. What happens next and who is affected? We share the details. 
  2. Next up: Twitter has officially announced a new CEO will be replacing Elon Musk as he moves to a background role. Who exactly is “The Velvet Hammer,” and what do we think about the move?
  3. Finally, there has been a massive move in the reality TV industry with ABC’s announcement of “The Golden Bachelor.” Here’s the tea on the upcoming series. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest hosts were Manny Abella (@_abella)  and Taina (@tainatheano).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

How to secure a Bluesky invite, thoughts on the writer’s strike and Gmail moves into verification.12 May 202300:16:10

Show Notes:

  1. First up, is Adidas back to selling Yeezy? We talk about what inspired the move.
  2. Next up: This Gmail change could mean big things for brands. Or could it?
  3. Are you on Bluesky? Dying for an invite? You may want to test your luck over on eBay. 
  4. Finally, we talk about the impacts of the writer’s strike (and can’t help sharing some of our favorite picket signs). 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

TikTok’s secret UGC program and the biggest marketing wins from the Met Gala.05 May 202300:13:36

Show Notes:

  1. Before we start sipping: Catching up about Arcade’s internship program, the Arcademy, our new kickball team and more. 
  2. A first sip: Is TikTok running a secret UGC program? Reports have come out about creators in the program making upwards of $30k a month. Here’s what we know so far. 
  3. Today’s hot tea: This year’s Met Gala was full of controversy, stunning looks and big brand moments. We share our favorite moments from a marketing lens. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Mel (@melanielaurene).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Sofia Richie’s wedding was PR gold. Plus, major Instagram updates and news for Twitter advertisers.28 Apr 202300:15:41

Show Notes:

  1. A first sip: Instagram has released some much anticipated features including additional links available in bios and metrics for Reels! Plus, a new way to discover what’s trending (where have we seen this feature before?).
  2. Next up: If you’re a Twitter advertiser, listen up. All advertisers are going to need to do this before they can go live. 
  3. Finally, let’s talk about the Royal Wedding. Sofia Richie’s wedding, that is. We go over why some are calling this the greatest PR stunt in years. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@moseylifestyle).

Follow along @helloarcade.

Is Coachella worth it? Our recap on Coachella Weekend 1. Plus, a major update from Twitter.21 Apr 202300:14:04

Show Notes:

  1. Any writers out there? You may want to jump back on Twitter. The platform is now allowing Twitter Blue users to post up to 10k characters in a single “tweet.”
  2. Today’s hot tea: Our Coachella recap! Manny attended weekend 1 and is back and spilling all the tea, including: best performances, if it’s worth going, what happened with Frank Ocean’s set and much more. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Manny Abella (@_abella) and Benjamín Velázquez (@benvelazq).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

© My Podcast Data · Independent project · Data from Apple & Spotify