Explore every episode of the podcast Tea and Toast Digital

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Here's everything you need to know about how much digital marketing might cost. If I missed anything or you have questions, let me know. I'm happy to help.

Join us in this episode as we dive into MidJourney AI, the innovative tool that turns your text prompts into breathtaking images. Discover how to harness its power for your creative projects and unlock new artistic possibilities!

Discover why now is the perfect moment to embrace AI in your marketing strategy. In this episode, I explore how the AI landscape has evolved, offering a clearer path for businesses to leverage its power. With the initial hype settling, there's a wealth of accessible AI tools and knowledge ready for you to harness. I share insights on how social enterprises and startups can ethically incorporate AI to optimize their marketing efforts and time management. Drawing from my personal experiences, I'll guide you through practical steps to capitalize on AI's potential, making a compelling case for why the time to act is now. Whether you're AI-curious or looking to refine your approach, this discussion offers valuable perspectives on navigating the current AI marketing terrain.

Marketing is indeed a marathon, not a sprint. It requires both the ability to create compelling content and the wisdom to step back and objectively review it. Let me guide you through the reasons why this approach is crucial and how you can effectively implement it.

Why Content Creation and Review Matter

1. Consistency: Marathon marketing demands a steady stream of content.
2. Quality Control: Reviewing ensures your message remains on-brand and effective.
3. Adaptability: The ability to detach allows you to pivot strategies when necessary.
4. Audience Engagement: Fresh, well-reviewed content keeps your audience interested.

1. Establish a Content Calendar: Plan your content creation and review cycles.
2. Set Aside Review Time: Schedule dedicated periods for objective content assessment.
3. Seek External Feedback: Sometimes, fresh eyes can provide valuable insights.
4. Use Analytics: Let data guide your content strategy and revisions.

How to Balance Creation and Review. By mastering this dual approach of creation and review, you'll be better equipped to run the marketing marathon successfully. Listen closely as I elaborate on these points to help you refine your marketing strategy.

Your guide to strategic campaigns and content success.

What did you think of the podcast?

Did you have a burning question or want to feature on the podcast? Just ask.

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Hey there, SEO enthusiasts! Today, we're diving into the crucial task of regularly reviewing and updating your keywords. As we know, SEO is constantly evolving, so let's talk about how to stay on top of these changes and how often we should adapt our strategies. First, let's address Google's EEAT guidelines - Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to evaluate content quality. But what does EEAT have to do with keywords? Everything! Your chosen keywords should reflect your experience, showcase expertise, demonstrate authority, and build trust with your audience. How often should we review keywords? While there's no one-size-fits-all answer, many experts recommend a quarterly review. This keeps you current with industry trends and search behaviour changes without constant disruption. However, don't wait for your quarterly review if you notice significant traffic or ranking drops. Keep a close eye on your analytics and be ready for impromptu reviews when needed. Now, let's discuss how to conduct these reviews:

1. Analyze current keyword performance: Are they still driving traffic and converting? If not, consider retiring or demoting them.
2. Look for new opportunities: Use tools like Google's Keyword Planner to identify emerging trends. Pay attention to questions your audience is asking - these can be goldmines for long-tail keywords that align with EEAT guidelines.
3. Consider search intent: As search engines become more sophisticated, they're better at understanding user intent. Ensure your keywords align with what your audience is actually seeking.
4. Make gradual, strategic changes: Don't overhaul your entire keyword strategy overnight. Phase out underperforming keywords and slowly introduce new ones.
5. Refine existing keywords: Sometimes, updating means expanding on existing keywords to better match user intent and showcase your EEAT qualities.

1. Review keywords quarterly, or more often if analytics show significant changes.
2. Analyze current performance and look for new opportunities.
3. Consider search intent and EEAT guidelines when choosing keywords.
4. Make gradual, strategic changes to your keyword strategy.
5. Create high-quality content around your keywords to demonstrate EEAT qualities.

Remember, it's not just about finding high-volume keywords. It's about finding the right keywords that demonstrate your experience, expertise, authority, and trustworthiness in your field. A common concern is whether constantly changing keywords hurts SEO. Not if done right. The key is gradual, strategic changes. Don't forget that keywords are just the foundation - it's the high-quality, relevant content around these keywords that truly demonstrates your EEAT qualities. Staying on top of SEO keyword changes is an ongoing process. By conducting regular reviews, staying attuned to your analytics, and always keeping EEAT guidelines in mind, you can ensure your keyword strategy remains effective and up-to-date. To wrap up: Remember, in SEO, change is the only constant. Embrace it, adapt to it, and use it to your advantage. Happy optimizing!

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Join me as I share exciting updates on my YouTube journey! In this video, I discuss my ongoing digital series, the importance of analytics and content planning, and how I leveraged AI for inspiration. Discover valuable insights and tips for social enterprises, including finding your intentional audience and utilising technology effectively. Don't miss out on upcoming content and a special announcement about a CIC company. Stay tuned and be part of the conversation!

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Substack - https://teaandtoast.substack.com

Twitter - https://twitter.com/teaandtoast

Web - https://teaandtoast.org.uk

YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ

Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Join me as I share exciting updates on my YouTube journey! In this video, I discuss my ongoing digital series, the importance of analytics and content planning, and how I leveraged AI for inspiration. Discover valuable insights and tips for social enterprises, including finding your intentional audience and utilising technology effectively. Don't miss out on upcoming content and a special announcement about a CIC company. Stay tuned and be part of the conversation!

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Substack - https://teaandtoast.substack.com

Twitter - https://twitter.com/teaandtoast

Web - https://teaandtoast.org.uk

YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ

Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Give me a shout-out. A follow.

Go on. You know you want to.

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Discover essential techniques for taking captivating photographs and transforming them into masterpieces through professional editing. Learn valuable insights and expert tips for creating stunning images with this comprehensive guide.

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

In this podcast I cover some basics on where AI is and could be. I pose a number of questions here and don't really answer them.

What do you think of AI for non-profits?

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

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