In this episode of Target Talks, Sarah Bryars sits down with Adrian Jones, Group Head of PR at the Benefact Group to discuss the role of PR in delivering their organisation’s purpose.

Adrian begins by introducing listeners to the unique set-up of the Benefact Group and how it has evolved since its beginnings 135 years ago, to insure some of today’s most historic buildings in the UK.

The pair chat about how Benefact is owned by a charity, and how everything they do is about giving back and helping charitable causes, making them the third largest charitable donor in the UK.

Adrian talks about the importance of authenticity in business and how this is crucial to build and maintain trust among stakeholders.

Adrian and Sarah discuss how Gen Z and Millennials are considering the environmental strategies and social value commitments of companies when applying for jobs, and how organisations can even lose employees if their ethics and actions are not aligned with individuals’ goals.

Sarah talks to Adrian about the wide range of charities that benefit from the work of the Benefact Group and the ‘ripple effect’ created through Benefact’s ‘Movement for Good’ programme. The pair discuss the range of PR tactics, including visual installations, that helps the company to communicate with its stakeholders internally and externally.

Listen to their conversation in full to hear Adrian’s take on the importance of authenticity as a company and how this can have a lasting effect. To contact Adrian, you can find him here on LinkedIn.

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose led.

You can reach the Target team at info@targetgroup.co.uk or call them on 01242 633100.

For more information about how Target can help you, head over to their website at www.targetgroup.co.uk. Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.

In this episode of Target Talks, Sam Kandiyali is joined by Josephine Osborne, Senior Project Manager at Specsavers.

Jo begins by talking about Specsavers’ work in improving lives through better sight and hearing – the organisation’s purpose. She introduces listeners to Specsavers Homelessness programme which focuses on making eye and hearing care accessible to all including those experiencing homelessness. 

Jo explains the importance of being present in the communities that find it difficult to access care, and how this has been vital to understanding the needs of disadvantaged people, which is central to Specsavers’ Community Sustainability activity.

Sam and Jo discuss how Specsavers stores were encouraged to get onboard with the organisation’s purpose, using a focus group of people with lived experience of homelessness to help local store partners understand the problems faced in their communities.

Jo also talks about the impact that purposeful charity partnerships have had on Specsavers’ work and the difference they have made to local communities.

Listen to their conversation in full to hear Jo’s take on living and breathing purpose as a company and how this shapes everything Specsavers does. To contact Jo, you can find her here on LinkedIn.

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose led.

You can reach the Target team at info@targetgroup.co.uk or call them on 01242 633100.

For more information about how Target can help you, head over to their website at www.targetgroup.co.uk. Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.

In this episode of Target Talks, Sarah Bryars and Sam Kandiyali are joined by Spencer McPherson, Chief Creative Officer of Still Moving, a creative agency who produce dynamic and engaging photography and film for brands around the world.

Spencer begins (and ends) this episode by sharing stories of some of the many famous faces he has photographed, including Hillary Clinton, Vivienne Westwood and David Attenborough. Spencer, Sarah and Sam discuss how photography can create an emotional connection with the viewer, drawing similarities with other forms of purposeful communication and storytelling, designed to resonate with audiences.

Whether for fashion or financial services, Spencer explains how gaining the trust of his clients, and keeping an open dialogue throughout a project, has a significant impact on achieving the best results and success. 

Spencer tells us how Still Moving conveys authenticity throughout their work by focusing on what the story or narrative of the content is, keeping the purpose of the project at the forefront of what they do.

The three also talk about their preferences on client briefs, the authenticity of visual content in corporate settings (including selective re-touching to avoid ‘distractions’) and how to stand out from the crowd in the business world, conveying culture through creative film and photography.

Listen in to their discussion in full to hear Spencer’s tips for organisations looking to produce purpose-driven film or photography. To contact Spencer, you can find him here on LinkedIn.

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose led.

You can reach the Target team at info@targetgroup.co.uk or call them on 01242 633100.

For more information about how Target can help you, head over to their website at www.targetgroup.co.uk.

Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.

On this episode of Target Talks, Sarah Bryars is joined by Simone Hindmarch, Co-founder and Managing Director of Commercial. 

Simone begins by telling us how, back in 2006, an invite to a client’s screening of An Inconvenient Truth became an ‘epiphany moment’ for her and kickstarted Commercial’s sustainability journey. 

Sarah and Simone discuss the importance of learning as a team to keep people engaged with purpose, and how sustainability has been a point of focus unifying colleagues throughout the business. 

Simone tells us about ‘Change Champions’, Commercial’s award-winning employee engagement programme, and how it has helped to transform the business.  

Simone shares more about the impact of Commercial Foundation’s #NoLimits programme, which supports young people getting into work. 

She also talks about Commercial’s role in helping other businesses on their sustainability journeys, and highlights the importance of celebrating wins, big or small, along the way. 

Listen in to their discussion in full to hear Simone’s tips for moving a company in a more purposeful direction. To contact Simone, you can find her here on LinkedIn. 

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose led. 

You can reach the Target team at info@targetgroup.co.uk or call them on 01242 633100. 

For more information about how Target can help you, head over to their website at www.targetgroup.co.uk. 

Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team. 

On this episode of Target Talks, Sarah Bryars and Sam Kandiyali sit down with Luan Wise, social media consultant and founder of The Lighthouse.

As Luan tells us, she wasn’t one of social media’s first adopters– in fact, she was adamant that it wouldn’t take off... but that was back in 2007. She shares how she made the leap from account manager at a marketing agency to working for herself as a social media consultant.

Sarah, Sam and Luan discuss the value of social media in the industry today, and the ways that businesses can use it to reach their audience and communicate their purpose.

Luan highlights the importance of engaging with communities through social media, and shares how she builds relationships online.

She also talks about the process of writing her newest book, Planning for Success, and some of the other exciting projects in the pipeline.

Listen in to their discussion in full to hear her tips for delivering purposeful PR through social media. To contact Luan, you can find her here on LinkedIn or at www.luanwise.co.uk.

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose-led.

You can reach the Target team at info@targetgroup.co.uk or call them on 01242 633100.

For more information about how Target can help you, head over to their website at www.targetgroup.co.uk.

Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.

On the first episode of Target Talks, Sam Kandiyali is joined by Frank Nigriello, Director of Corporate Affairs at Unipart Group.

Frank begins by sharing what purpose means to him in his role at Unipart, and the part that purpose plays in decision-making.

Sam and Frank chat about the Pillars of Purpose model, and how PR can help businesses to build trust and communicate purpose, particularly during times of crisis.

Frank highlights the importance of embedding purpose into a company’s culture, and ensuring that external communications resonate internally to keep colleagues engaged.

Frank talks about PR as ‘a leader’s conscience’, explaining how it can remind decision-makers of their impact and ensure that their choices align with their purpose.

Listen in to their discussion in full to hear his tips for bringing purpose to life with the help of PR. To contact Frank, you can find him here on LinkedIn.

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 46 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose-led.

You can reach the Target team at info@targetgroup.co.uk or call them on 01242 633100.

For more information about how Target can help you, head over to the website at www.targetgroup.co.uk.

Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.

If you’re thinking about how you and your organisation can be a force for good, this podcast is a must listen.

The six-episode series, brought to you by Target, an award-winning UK communications agency, explores different aspects of purposeful PR and communications.

From building communities, to storytelling, engaging stakeholders and influencing change, the show’s hosts Target’s Chief Executive, Sarah Bryars, and Director, Sam Kandiyali, talk purposeful comms with their special guests.

Remember to like and subscribe so you don’t miss out. If you’d like to find out more, visit www.targetgroup.co.uk