Taproom Success – Details, episodes & analysis

Weekly check-ins allow you to monitor sales and other key metrics to measure success in your taproom business.

In today's episode, we share the 2-minute drill agenda to keep your check-ins efficient and the weekly scorecard to capture the most important taproom numbers.

Key Points

• Avoid boring, un-productive meetings using the 2-minute drill agenda
• How to use data, tools and tactics to drive profits
• How to use incentives to drive taproom performance

Get more Taproom Success tips and tactics here.

Today we share tips to build a great financial plan for your taproom.

We know we should have a budget, but sometimes it's hard to get started. And hard to finish. And harder still to put the plan into practice.

In today's episode, the Taproom Brewery Budget QuickStart Guide, we'll talk about ways to make budgeting easier.

Key Points

• How to identify and overcome budget obstacles
• The importance of setting a deadline
• X Factor to budget success: Get an accountability partner!

In today's episode we explore the effect that 'convenience' has on influencing customer taproom visits.

• How do customers choose where to go have a beer?
• hat are the criteria that go into this decision?
• And how can you use this information to bring more guests into your taproom?

We talk a ton about the different types of people who visit taprooms, but we don't always talk about why they're choosing that particular location.

Convenience plays a big role in where customers will go. Listen and learn new ways to use this knowledge to bring in more guests to your taproom.

In today's episode we dig into taproom costs and expenses. How to manage and measure them to improve profitability.

We often talk about growing sales in the taproom - how to bring in more guests, engage with them, find ways for them to stay longer and spend a little more - today we talk about the other side of the financial equation: Costs.

How should taproom owners and managers approach this important part of their business?

• Create a financial plan, involve your team in the process, and hold weekly huddles to stay focused
• Use our specific cost savings opportunities
• Train your taproom manager in financial literacy - the ability to understand the most important numbers of your business

In business, you need to know your numbers. Those key metrics that quantify success (or failure) in your taproom.

Today on the podcast we talk about the importance of having a bookkeeper to ensure your numbers are complete, accurate and timely.

Key Points

• How to select a good bookkeeper
• The most important things a bookkeeper will do for your business
• One next step you must take to ensure you have good, quality numbers to make data-driven decisions

In today's podcast Andrew shares data and insights on customer spending habits in a crowded taproom.

Spoiler alert: On average, customers spend 38% more in a packed taproom.

As they say, a crowd attracts a crowd. And that crowd wants to spend more money in your taproom.

Key Points

• How to use events to drive taproom traffic
• Strategies for crafting successful encounters with guests during busy times
• Tips to use this data to drive taproom sales

In today's podcast learn about managing food margins in your taproom.

Key topics

• The basic equation: Food sales - Food costs = Food margins
• How to us the narrow menu to drive sales and margins
• How to set up your taproom financials to track food sales, COGS and margins

Today on the podcast we hear from Taproom Success member Blake Edmunds from Studly Brewing Company in Virginia.

Blake shares his journey starting his brewery, creating the theme, and lessons learned along the way.

Today on the podcast we share data from over 2,000 unique taproom visits.

The data shines a light on spending habits by generation: Gen Z, Gen X, Millennials, and Baby Boomers.

Taproom owners and managers can use this information to appeal to the unique needs of each generation.

Key questions asked (and answered!):

• Which age range spends the most?
• Who tips the highest
• Which group is the most profitable?
• How do I use this information to drive more traffic into my taproom?

Brittany Christensen is taproom manager for Epidemic Ales in Concord, CA and a member of Taproom Success.

Brittany joins us on the podcast today to talk about how she got her start in the brewery business, recent successes, and current challenges.