Explore every episode of the podcast Talking with Branders

We recently had the incredible opportunity to sit down with Joanne Chan, the CEO of the legendary design agency Turner Duckworth, on the latest episode of the Branders Magazine Talking w/ Branders Podcast. Not sure who Turner Duckworth is? Well, you’re in for a treat. So what did we talk about? - Her leadership journey from art background to CEO - The power of design in branding and creating iconic visual identities - What it was like to create an anthology of their work over the years in their latest book: I Love It, What Is It? Joanne shared some amazing insights that anyone in the branding and marketing world can benefit from. Trust me—you don’t want to miss this one! Tune in now to catch our conversation.

Our next guest on the Talking with Branders Podcast is Gerardo Ortiz, co-founder of the multi-cultural branding agency Brands & People, which has worked with over 1000 brands over the past decade and is coming in hot off their recent Silver Lion Cannes win. So what did we talk about? - How Brands & People is really a design firm disguising itself as an advertising agency (I frickin’ love this position) - What it took to actually win a Silver Lion and the importance this has for the LATAM advertising/design/branding community - His journey from design school to leading this agency powerhouse - Why simplicity, beauty, and empathy need to be at the forefront of every brief So grab coffee and tune in because this episode (as they all are) is truly special.

In this episode of “Talking with Branders,” Steven Picanza sits down with Vanessa Moulédous, a global branding expert and advisor to startups and scale-ups across multiple countries. Vanessa provides a master class on what early-stage businesses need to succeed in the competitive world of branding. Don’t miss her invaluable insights and practical advice on this episode of the Branders Magazine podcast: “Talking with Branders” with our fantastic host & editorial team member Steven Picanza. Tune in to learn more!

Our next guest is on a mission to help you stand the flock out with award-winning designs and branding. He’s also the host of the Just Branding Podcast with our great friend Matt Davies and let’s face it, is an all-around great mate. So grab your pink flamingos and join me on the next episode of the Branders magazine talking with Branders podcast where I sat down with Jacob Cass to talk about his journey from Australia to NYC and now back to Australia, the state of the branding and design industry, and his awesome podcast that we’re big fans of. Happy listening.

I briefly sat down with Doug Zanger to talk about branding, advertising, and creativity. To some, he’s been referred to as Uncle Advertising. To others, he’s the NJ native living in Portland, OR, with a bohemian point of view on the industry. To me, he’s a big reason I’m doing what I’m doing. You see, years back when I was a young buck just trying to get my name out there, I connected with Advertising Week as an aspiring contributor and got sent to Doug. Doug was creating a blogging community within Advertising Week called Advertising Week Social Club and invited me to be a member. The rest as they say is history. I hope you enjoy this episode as much as I did. As for Doug, he’s just a ball of energy and if you’re not aware of his latest venture, The Indie Agency News, consider this your wake-up call and CTA. Happy listening.

Join Steven Picanza on the latest “Talking with Branders” episode as he sits down with the one and only Craig Dubitsky! Craig, the happy founder of “Happy Products,” shares his amazing journey and the joys of founding a new venture. Don’t miss this inspiring conversation! Plus, we’re excited to announce that Craig Dubitsky is featured on the cover of Branders Magazine’s latest edition! Our “Founders Inspiring Founders” special issue is OUT NOW! Explore exclusive content dedicated to the founder’s journey.

Using Archetypes to understand brand behavior is fantastic! This is a very structured way to understand how brands work. Agencies and creatives who attempt to leverage the psychological power of archetypes to fuel branding, strategy, and creative endeavors usually fall into multiple traps from misconceptions as a result.

What’s Up, Branders? Do you know Maria Brasil? Well, you should! Maria is an International branding powerhouse and I’m in awe of her charisma, smarts, and dedication to building brands. As a former TEDx speaker, she is on a mission to construct brands that manifest the essence and uniqueness of each business, aligning them from purpose to positioning. So what did we chat about? x Her story, from Brazil to London and the world over x International branding and strategies to always keep in mind cultural implications x Her approach to guiding brands as an educator, speaker, and mentor Talking with Maria, I realized how much of our world is truly borderless and that by taking a smart and proactive approach to connecting with audiences, no matter their location helps to build communities and brands that can stand the test of time. I’m happy you’re here and thanks for listening. Steven & The Branders Magazine Team

I sat down this past week, week with Rob Myerson from Heirloom agency to discuss his latest book designing brand identity with the great and late Alina Wheeler. We also chatted about brand naming the state of branding in 2024 and beyond and really his journey from from being a friend of Alina's to kind of taking the helm and pushing the book to the next edition. We also discussed the event happening on April 25th in San Francisco for the launch of the book and just had a really good conversation.

James Barnard is an icon in the design world. He’s a sought-after designer and let’s face it, one of the nicest guys you’ll ever meet. So when I had the opportunity to interview him, I was equally excited as I was nervous. I didn’t want to come off as a fanboy, but I also wanted to let him know how much I appreciate his dedication to the craft of design. Well, our conversation was amazing. We chatted through so much, such as… Follow us on Instagram and Youtube

Let's talk about Blockchain, NFT, Metaverse, and Branding with Laura Petersen, entrepreneur, podcaster, and bestselling author, and Raj Khatar, entrepreneur, and prolific NFT collector. Please find us on Spotify, IHeart Radio, and Apple Podcast! Follow us on our YouTube Channel!

"Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in." Emmanuel Probst Please find us on Spotify, IHeart Radio, and Apple Podcast! Follow us on our YouTube Channel!

In this new episode, Matt Davies will share his expertise on how to build a brand that can stand out. Are your teams all pulling in different directions? Are you finding it difficult to stand out? Do you feel that sometimes your prospects and customers just don't GET you? Do you feel that all they do is compare you with your competitors on price? That they don't know what makes you different? What makes you better? What makes you, you? Find out the answers to these questions with Matt Davies!

What does it take to remain relevant after 50 years? Firstly, it takes a robust membership of global creatives who have made a commitment to shaping culture one pixel and activation at a time. It also takes a visionary leader who not only understands the craft of design but also understands the role it plays in society. Meet Cybelle Jones, CEO of SEGD, The Society of Experiential Graphic Designers And my conversation with her was equally inspiring as it was thought-provoking. What did we talk about? ✖︎ What it took to pull off a rebranding of a 50-year-old design organization where every member is equipped with opinions and advice ✖︎ How the brand evolution came to life on the web, in person, and what the future holds for the organization ✖︎ The importance of experiential design as it relates to building brands, connecting with diverse audiences, and the role technology plays in bringing it all together. Cheers to a great week, Branders, and thanks for all the support. Happy listening! ✌️ Steven & The Branders Magazine crew P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone. P.P.S. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.

🎙️ Exciting News for Branders Magazine Subscribers! Get ready for a brand-tastic experience! 🚀 Today, our fantastic host Steven Picanza ✌️🍕 is sitting down with none other than the #1 branding & culture expert, The New York Times bestselling author, Martin Lindstrom! 🌐 Join us for a must-watch episode of "Talking with Branders," where Martin Lindstrom will unveil the secrets behind creating disruptive brands using the power of small data. 📊🚀 What are we learning today? - Small data implication for creating disruptive and relevant brand and advertising campaigns - The state of Branding and why we might be doomed - The role culture plays in creating brand movements P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone. P.P.S. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do!

Ciao Friends, Riddle me this. What’s the 1 activity that can take your brand from bland to grand? From puttering along the highway to being shot up into space? Some may call it rebranding. Other’s may categorize it as a refresh. Whether it’s evolutionary or revolutionary, the truth is, brands need as much help understanding when it’s time to rebrand as much as they need help in facilitating the rebrand. Luckily we have experts out there like Bill Kenney who literally wrote the book on rebranding and he’s our next guest to join us in the studio. What did we talk about? ✖︎ What the not-so secret formula is to launching a great rebrand (hint: it includes the Executive Leadership Team) ✖︎ Rebranding failures and success stories including what Metallica has been able to do this past year ✖︎ How to measure the success of a rebranding initiative Cheers to a great week, Branders, and thanks for all the support. If you missed out on last week’s Friday Live, you missed a great chat with Arcui Usoara talking about the 5 secrets to creating a brand strategy that actually works. Watch the shenanigans HERE. Happy listening! Follow Us 👉Facebook: https://bit.ly/BrandersFacebook 👉Instagram: https://bit.ly/BrandersInstagram 👉Linkedin: https://bit.ly/BrandersLinkedIn

You ever come across that one idea, product, or solution that seems to stick with you through the day or even days? Sometimes it could be a conversation with someone and they say something that just sticks. Other times you may see a piece of design or creative that almost seems to haunt you in the most positive ways. It’s imprinted in your mind. It’s sticky. This is exactly what we’re talking about today with Jeremey Miller, Author of Sticky Branding and Founder of Sticky Branding Agency. What did we talk about? ✖︎ The entrepreneurial journey Jeremy went on from family business to best-selling author ✖︎ The secrets to what makes a great brand name ✖︎ The biggest mistakes brands are making today and how instilling a 3 M approach can alleviate these costly mistakes Cheers to a great week, Branders, and thanks for all the support. If you missed out on last week’s Friday Live, you missed a great chat with Bill Kenney talking about the 5 ways to tell if your organization needs a rebrand.

Tom Asacker is on another level. Besides being a trusted advisor to some of the worlds biggest and most successful brands, he’s also on a personal journey to help humans understand the role beliefs play in shaping our world. Sounds right up my alley. So when I had the chance to sit down and speak with Tom, not only did we instantly hit off because we share so many of the same beliefs, but I was instantly intrigued by his story how he has not only perceived as an in-demand creative brand consultant, but how he has always followed his heart to work on projects with a sense of purpose. What did we talk about? ✖︎ How beliefs shape consumers and the brands leverage those beliefs to market ✖︎ The role philosophy plays in shaping brands and consumers ✖︎ His latest podcast where he’s speaking with some of the greatest minds of history who have lived before us Cheers to a great week, Branders, and thanks for all the support. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do. Happy listening!

When I sat down to chat with Luis Miguel Messianu, I had no idea what to expect. I mean, he’s the son of Romanian immigrants and was raised in Mexico. The cultural implications of this are tremendous. However, during our conversation, I got the overwhelming feeling that I was speaking to a leader who is a maverick in our industry. Someone who is unapologetically sincere as he is smart. How else could he have amassed a career as profound as he has? What did we talk about? ✖︎ How brands like Coors, Pepsi, and McDonalds continue to stay relevant year after year ✖︎ Why DE&I isn’t enough in the branding/advertising industry ✖︎ Why brands must address multicultural marketing and how they can do so successfully Cheers to a great week, Branders, and thanks for all the support. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do. Happy listening!

We had an amazing conversation with Gary Kopervas, Founder & Chief Creative Strategist at Kopious Labs Brand Consultancy Follow Us 👉Facebook: https://bit.ly/BrandersFacebook 👉Instagram: https://bit.ly/BrandersInstagram 👉Linkedin: https://bit.ly/BrandersLinkedIn

Ciao Amici, Seattle is an interesting city. Have you ever been? Underneath the shadow of Mt. Rainier sits a city full of culture and breakthroughs. Innovation and experimentation. Icons and Rebels. So what does this all have to do with branding? Everything. In this episode of the Talking with Branders Podcast, I sat down with Roger Starkweather on a seemingly sunny Seattle day. What did we talk about? ✖︎ The role Seattle has played in shaping culture-shifting brands and movements. ✖︎ Why brand purpose is much more than a box to check. It’s a value to live by. ✖︎ How a city like Seattle has been able to incubate brands such as Starbucks, Microsoft, Boeing, and REI Cheers to a great week, Branders, and thanks for all the support. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do. Happy listening! ✌️ Steven & The Branders Magazine crew P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone.

Philosophy and branding seem to go hand in hand. It has helped me throughout my career not only from a personal perspective but most importantly from a ‘why does this all matter for an organization’s perspective. There are so many shared tenants that to turn a blind eye to philosophy as a designer and brander could mean you’re missing out on ways to connect and scale. All that aside, I’m thrilled to tell you about that one time I sat down with Jamie Ryder from The Stoic Anthenium, a copywriting consultant helping brands break through by looking inward.

If you’ve been living under a rock and don’t know who Debbie Millman is, here’s your brief introduction… She’s an artist, educator, writer, designer, curator, and host of the Design Matters Podcast. G.O.A.T. status if you ask me. And I got the chance to interview her. What did we talk about? ✖︎ Her battle with imposter syndrome and fear of failure, and how all of her experiences help to shape the creative work she does ✖︎ Her biggest takeaways from 15+ years hosting the Design Matters Podcast ✖︎ AI & design… What scares the shit out of her as we look towads the future Cheers to a great weekend, Branders, and thanks for all the support. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do. Happy listening!

One of the first recordings I did of this podcast is sure to be a fan favorite as I sat down with an old friend, colleague, and creative sparring partner Josh Roush from The Movetic, an intensely bold creative agency based our of SoCal.

What do you get when an Argentinian of Italian descent living in Madrid wants to talk about Pinky and The Brain? A wildly energetic and engaging conversation with Cristian Saracco, that’s what. He’s the founder of Allegro234, a FutureBrand advisor, and probably one of the most abstract thinkers I know.

On this new episode of Talking with Branders Podcast, we talk with Tim Martinez and John Bertino. Both of them run TAG - The Agency Guide (a business I’m also associated with), an agency matchmaking firm that has helped hundreds of brands from Berkshire Hathaway to Jenny Craig to the small business down the street vet, procure, and engage with their agency partners.

Sean Riley is the Chief Dude at Dude Wipes. A flushible (butt) wipe brand looking to take on toilet paper head to head (Elon v Zuck anyone?) and own the category of buttoral hygene. 🚽 During our chat, we hit upon topics such as: - The Dude’s start-up story from the dorm room to the incubator. - Shark Tank and Mark Cuban’s guidance through the years - How COVID and the great TP shortage were great for their brand - Breaking the $100M mark - And what’s in store for this dynamic and almost cult-like brand

In today's episode, we had a provocative conversation with Laura Thomas, SVP/Head of Strategy at Petermayer about the role of women in advertising! Follow Us 👉Facebook: https://bit.ly/BrandersFacebook 👉Instagram: https://bit.ly/BrandersInstagram 👉Linkedin: https://bit.ly/BrandersLinkedIn

Provocative conversations with business titans talking about the role branding, strategy, innovation & design play in shaping culture and society.

Crear una marca es un proceso complejo en el cual se require tener muchos conocimientos y habilidades. El Diseño es una de estas habilidades y por eso es importante entender qué es y cómo se usa para conectar con los usuarios. En este nuevo episodio de Talking with Branders hablamos con David Freyre Socio fundador y director de diseño de Grupo IMasD, una de las agencias de branding más destacadas en Colombia.

Brand culture is an intrinsic part of every organization. Quite often when a company has a great Brand Culture it usually means that they also have great market success! And having an excellent Brand Culture is a key element of any branding effort! In this new episode of Talking with Branders, we are going to be exploring what is Culture Transformation and the importance of this for your brand. Follow us in Linkedin, Instagram, Facebook and Youtube as @Brandersmagazine

Los consumidores eligen marcas con conciencia porque son marcas que piensan diferente que tienen un propósito superior que crea valor para todos, tienen capacidad de amar y cuidar, promueven un liderazgo auténtico y encarnan una forma de ser más humana. Lo último que quiere tener es una marca sin alma, ese no es el tipo de empresa con la que los consumidores quieren comprometerse. En este primer capitulo de talking with branders en español entenderemos major que es y cómo crear una marca con conciencia.

Brands need to be able to communicate very clearly who they are and what they do! Brand communication plays a crucial role when it comes to building a powerful connection with an audience! And having an effective brand communications strategy is a key element of any branding effort!

The challenge for brands is to separate the ideas from the stories we want to share. Brands need to be sure that they are telling powerful stories for the customer and not just what we want to say to the customer. #Branding #Storytelling #ThisisBranders

Rebranding is one of the most difficult decisions a brand can make and not always go well. rebranding is about changing what does not work or what works but could work better. It is important to understand what rebranding really is to avoid future mistakes.

Branding is a concept that has been growing in the last years. A lot of people use it in their day to day but not everybody knows what branding really is or how to implement a good branding process. In this first episode, we explored the concept of branding talking with Steven Picanza, a Global Branding consultant and educator, he is the co-founder and chief brand strategist of Latin & Code, a consulting agency focus in branding and marketing.