Every week, Adam Mosseri, aka the Head of Instagram, answers questions on his Stories in his weekly AMA. 

I’ve been quietly stalking these for ages, but I’ve decided to start bringing the good stuff here to the podcast and breaking it all down for you.
 
Because let’s be honest... some of his answers are helpful... and others need a little extra explaining :) So each week, I’ll give you the real takeaways and how to actually use them to grow on Instagram.

In this episode, we’re covering 4 topics he touched on this week:

1. The metrics that matter most for Reels
2. How often you should actually post
3. Do inactive followers affect your reach?
4. And the most interesting one: Instagram Search (and why it’s becoming very important)

Growth starts here 👇🏼
http://evelongfield.com/learn

🎙️ Welcome to Talk Insta to Me - your go-to podcast for simple, no-fluff Instagram growth.

Hosted by Dutch Aussie Instagram coach Eve Longfield who is trusted by thousands of creators and business owners and known for turning simple strategies into real results, this show cuts through the fluff and gives you what’s actually working.

Each week, you’ll get practical insights, behind-the-scenes truths, and the latest Instagram updates (yes, we’re looking at you, Adam Mosseri 👀). 

Whether you're here to grow your audience, get more visible, or turn your content into sales - you're in the right place.

No quick hacks. No gatekeeping. Just smart, strategic growth made simple.

Growth starts here 👇🏼
http://evelongfield.com/learn

Tried a Trial Reel and got 20 views? Or maybe you haven’t posted one at all? Either way - you’re sleeping on the biggest Instagram growth feature we’ve had in YEARS.

In this episode, I’m breaking down:
🔥 What Trial Reels really are (and why almost no one’s using them right)
🔥 Why my clients are gaining thousands of followers using them
🔥 And why now is the time to jump in—before the crowd catches on

If you’re trying to grow on Instagram without burning out, this might be the missing piece.

👉🏼 Grab the Trial Reels Training here: evelongfield.com/trialreels

Growth starts here 👇🏼
http://evelongfield.com/learn

Think the algorithm is out to get you? Think again.

In this episode, I break down the recent Instagram algorithm update and what it actually means for your content in 2025. 

Spoiler: the algorithm isn’t working against you - it’s trying to help you win.

You’ll learn:
 → The real reason your content isn’t getting reach
 → How the algorithm works in a nutshell
 → Why engagement from non-followers is a game-changer
 → And how to work with the algorithm instead of against it

If you’ve been feeling stuck, overwhelmed, or like Instagram’s playing favourites, this episode is the reset you didn’t know you needed.

🎧 Hit play and start shifting how you see (and use) the algorithm :)

Growth starts here 👇🏼
http://evelongfield.com/learn

Let’s talk about views, because for a lot of creators, biz owners & entrepreneurs - big or small - right now, they’re way down. 

If you’re feeling discouraged, like your content isn’t landing anymore… this episode is the wake up call you need 🫶🏼

I’m breaking down what’s really going on, why great content isn’t always enough anymore, and the 3 things you can start doing today to get your content seen again.

Growth starts here 👇🏼
http://evelongfield.com/learn

Your Instagram is your space.
You don’t need permission to protect your peace.
You don’t owe anyone your energy, your replies, or your platform.

In this episode, I’m getting real about boundaries, the block button, and why using it isn’t “dramatic” - it’s actually powerful.

I’ll share what recently happened when a follower crossed the line in my DMs, why I blocked her without hesitation, and why you should never feel guilty for doing the same.

Growth starts here 👇🏼
http://evelongfield.com/learn

You’ve probably heard this Instagram growth advice before.
Some big coaches preach it.
Some creators swear by it.
And it’s one of the most common “strategies” I see recommended online.

But here’s the truth: it’s also one of the worst things you can do if you want to grow with confidence, clarity, and real results 🤯

In this episode, I’m breaking down why this advice is keeping you stuck, invisible, and creatively blocked, and what to focus on instead if you’re ready to grow in a way that actually works for you.

If you’re tired of following mainstream advice, and still not seeing growth, this is the truth bomb you didn’t know you needed 💣🤌🏼

Growth starts here 👇🏼
http://evelongfield.com/learn

What if I told you that some of the things you think you’re doing right are actually the very things slowing your growth down? 

In this episode, I’m sharing four reasons your growth might not be where you want it to be, and how these things are currently holding you back.

This isn’t about doing more. 

It’s about doing what actually works 💪🏼

Growth starts here 👇🏼
http://evelongfield.com/learn

Instagram isn’t just a social platform anymore: it’s a search engine. And in this episode, I’m breaking down why that matters more than ever.

You’ll learn why Instagram is investing big into search (straight from Adam Mosseri himself), what that means for your content, and how you can start thinking like a strategist when it comes to your visibility 👀

We’ll also talk about what Instagram SEO actually is, why it matters for every type of content, and the two powerful reasons keywords can no longer be an afterthought.

I'm ending the episode with a golden piece of advice that will change the way you approach your keywords strategy. 

If you’ve been wondering how to keep your content working after it’s posted… this is the episode for you.

Your next Perfect Fit Follower is already searching... The real question is: will they find you?

Growth starts here 👇🏼
http://evelongfield.com/learn

Do you really need trending audio to go viral?

Are photos dead?

And what’s the ideal number of Stories to post each day?

In this episode, I’m breaking down what’s actually going on with Instagram right now. We’ll cover:

• The truth about trending audio 
• The ideal number of Stories t
• What’s really happening with Notes (and if they still matter)
• Whether posting Reels daily hurts your engagement
• The real reason Reels get more reach than photos
• And a spicy myth that’s doing the rounds this week (please don’t fall for it)

Growth starts here 👇🏼
http://evelongfield.com/learn

There’s advice.
There’s outdated advice.
And then there’s stuff people just make up 😅

In this episode, I’m breaking down 5 Instagram myths I still see everywhere that could be secretly hurting your growth, or at the very least, wasting your time.

If you’ve ever wondered whether those little growth hacks and “must-dos” actually matter… this one’s for you.

And spoiler: you might be working harder than you need to ;)

Growth starts here 👇🏼
http://evelongfield.com/learn

If your growth on Instagram has slowed, or never really started, this episode might be the clarity you’ve been missing.

We’re taking 10 steps back and are going to talk about the absolute foundation of ALL Instagram growth: your niche. Because if you get this wrong, all else doesn't  even matter.

In this episode, I’m breaking down:

• Why a vague, broad, or constantly shifting niche makes the algorithm work against you
• How “being the niche” is often misunderstood, and why it’s not enough
• Why even good content can flop if the algorithm (and your audience) can’t figure you out
• What to focus on instead of just thinking about "your niche". 

If you’ve been posting consistently but your growth feels stuck, this could be the reset you need.

🎧 Listen now and walk away knowing whether your niche is helping you grow, or quietly holding you back.

Growth starts here 👇🏼
http://evelongfield.com/learn

What no one tells you about success, is that once you start building momentum, you’ll be copied.

At first, it’s smaller accounts. But eventually, it’s the big names, the ones who once felt miles ahead, echoing your work without credit.

In this episode, I gets real about what it means to be the one they watch. From content theft to quiet imitation, I share what it’s like to be first… and then see others take your ideas and run.

We talk:

• Why being copied hits harder than you expect
• The shift from “flattered” to frustrated
• What trailblazing actually looks like (and why it’s not always fun)
• And how to protect your energy while staying original

If you’ve ever seen your words, ideas, or strategies show up in someone else’s voice, this one’s for you 💖

Growth starts here 👇🏼
http://evelongfield.com/learn

Thinking about taking time off Instagram for summer? 

Wondering if the algorithm will punish you for going quiet?

In this episode, I answer one of the most common questions I get asked around when holidays are approaching, and I share what really happens when you stop posting. 

You’ll learn why consistency matters (for both you and the algorithm), how to step away without losing traction, and what to do if you’re coming back after a well-deserved break 🤗

Whether you’re planning a break or bouncing back from one: this episode is your go-to guide.

Growth starts here 👇🏼
http://evelongfield.com/learn

Everyone on Instagram has opinions, but not all of them are true. In fact, most of them aren't. 

In this episode, I’m breaking down 9 Instagram growth myths I keep seeing on my feed, and telling you what’s actually true in 2025.

We’re talking:
 → Why your talking Reels aren’t flopping (but also won’t go viral)
 → Whether link stickers hurt your Story views (spoiler: yes)
 → What the blue checkmark really does for you
→ The truth about hashtags, trending audio, and growth through Reels

Hit play and let’s bust some myths 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

Feel like Instagram is noisier than ever? 

Views are down, engagement’s meh, and everyone’s wondering what’s really going on. 

In this episode, I’m breaking down why  reach has dropped (hint: it’s not just you), and more importantly, what to do about it.

You’ll learn:
 → The truth about Instagram’s content overload (aka supply and demand)
 → 7 clear strategies to help you stand out from the crowd
 → The power of specificity, POV, and showing your actual process

This isn’t about chasing trends or trying to go viral. It’s about building an account people remember - even in a crowded space.

So if you’ve been wondering, “Does any of this still work?”

 This episode is your reminder that yes, it does. 

You just need to stand out in the right way 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

This week, Adam Mosseri’s AMA delivered some juicy truths, and I’m here to break them down for you 🤗

We’re diving into:
 • Whether you should actually bother using Notes
 • The truth about shadowbanning
 • Why trending audio isn’t the growth hack it once was
 • The state of Instagram search, and why it’s more important than ever for visibility
 • If resetting your recommendations or changing your username hurts your reach 

If you’ve been confused by mixed messages from coaches and so-called “experts,” this one’s for you ☺️

Growth starts here 👇🏼
http://evelongfield.com/learn

Struggling to stay consistent on Instagram? 😰

This episode is for you.

I’m breaking down:

• Why consistency matters so much (for both the algorithm and your audience)
• What “being consistent” actually looks like (spoiler: it’s not posting every day)
• And h to stay consistent even when life gets busy

Whether you're prepping for a summer break or just feeling overwhelmed, this is your reminder that growth comes from showing up, again and again and again  💖

Growth starts here 👇🏼
http://evelongfield.com/learn

We’ve entered a new Instagram era.

A new era of getting discovered.
A new era of people finding you.
Following you.
Buying from you.

Because Instagram just made a huge change, and it’s going to change everything for you.

This time, you don’t have to work harder.
You don’t have to post more Reels.
You don’t have to show up every single day.

You just have to work smarter, literally.

With over 95 million pieces of content posted to Instagram every day, standing out has never been harder. But thanks to this brand new update, rolled out last Thursday, new doors have opened.

And in this episode, I’m telling you exactly what it is, why it matters, and how to use it to grow with more ease than ever before.

Growth starts here 👇🏼
http://evelongfield.com/learn

You see them watch your Stories. 

You know they follow you. 

So why aren’t they liking your posts?

If you’ve ever felt disappointed by the lack of support from people close to you, this episode is for you. I’m breaking down the truth about what you should expect from friends and family on social media, and what it really means when they don’t show up for your content.

So if this is something that's been bothering you, this episode is for you 💖

Growth starts here 👇🏼
http://evelongfield.com/learn

By now you’ve heard me say it a hundred times: keywords are non-negotiable if you want to get found on Instagram.

But… they’re not the only thing that matters when it comes to showing up on Google...

In this episode, I’m sharing three overlooked (and surprisingly simple) tips to help your content become Google-worthy.

We’ll kick things off with a few Q&As from my Instagram audience on this exact topic, so you might just hear your question answered too 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

You’ve heard me say it a hundred times: keywords are non-negotiable for Instagram SEO. 

But there’s one thing I keep seeing people do that they think is helping… but it’s actually sabotaging their reach 😳

In this episode, we’re talking about a sneaky tactic that originated in the early Google days and is now creeping its way onto Instagram. If you’re doing this (even by accident), the algorithm will see it, and your reach will suffer.

I’ll break down:
 → What this tactic looks like on IG (with 2 real examples)
 → Why it’s a massive red flag for the algorithm
 → And what to do instead to actually get found on search

If you’re serious about growing on Instagram and showing up in search, you can’t afford to get this wrong 🫶🏼

Growth starts here 👇🏼
http://evelongfield.com/learn

Yes, we all know hashtags don’t give you direct reach anymore.

But that doesn’t mean they don’t matter.

In this episode, I’m breaking down:

🔍 What hashtags are actually for in 2025
🚫 Why copying and pasting the same list of hashtags every time is hurting your reach (and yes, Instagram can flag it as bot behavior)
🧠 The difference between niche hashtags and content-specific hashtags
📉 Why your “easy strategy” might be the very thing tanking your visibility
✅ And what to do instead 

Hashtags might not be what they once were... but when used right, they still play an important role.

Growth starts here 👇🏼
http://evelongfield.com/learn

At the end of this week, my DMs were filling up with worried followers sending me screenshots of a post that said: “Instagram will now show verified profiles at the top of search results.” 🤯

Naturally, this sparked panic, because if you take that at face value, it almost sounds like if you don’t pay for Meta Verified, you’ll never show up in search again 😳

In today’s episode, I’m breaking this down for you:

• Why that statement is misleading (and how outrage marketing works).
• The truth about search: the difference between findability vs discoverability 
• What Meta actually promises — and why their “more reach” claim is more marketing spin than reality.
• The real benefits of Meta Verified, and why I personally pay for it.

If you’ve been wondering whether Meta Verified is worth the money, or if you’ve been feeling pressure to get it, this episode will calm you down and give you the facts 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

At the end of the day, we all want one thing: people to actually watch our content. And Instagram just rolled out a brand-new feature designed to help people do more of that 👀

In this episode, I’ll show you what this feature is, how it works, and why it matters for your growth. And then, we’ll dive into a little mini-masterclass on a strategy that can turn casual viewers into loyal binge-watchers and engaged new followers.

Stop reading, start listening 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

Have you heard the news?! 😳

Instagram decided to roll out not one, not two, but THREE new features. 🤯

In this episode, I break them down for you:

• Everything you need to know about Reposts, and why this new metric is a big signal for growth
• The truth the Friends Feed and Friend Map (and a golden tip you don't want to miss)
• And something verrrry exciting that is launching soon! 👀

If you’ve seen a brand new metric pop up in your insights and wondered what it is, this episode explains it all.

Growth starts here 👇🏼
http://evelongfield.com/learn

You’ve probably heard the debate:

 “Don’t share your Reels to Stories, it kills your views.”

Or maybe:

 “You should share your Reels to Stories, it boosts your reach.”

So… which one is it? 😅

In this episode, I’m ending this debate once and for all.

You’ll learn:
✨ Why sharing Reels to Stories can boost your views
⚠️ The one mistake that will tank your Story engagement
💡 What to do before you post 
📈 And how your Stories can help your Reels go even further

Because it’s not just about showing up, it’s about showing up strategically 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

Instagram has been busy again… 😁

In this episode, I’m breaking down 5 Instagram updates you need to know about:

• One that’s basically useless (but still kinda fun)
• One that Instagram’s pretending is new (it’s not)
• One update we’ve been asking for forever
• One that could seriously impact your reach (especially if you're using Trial Reels)
• And two that haven’t even been officially announced yet… but your bestie’s already got the inside scoop 👀

Whether you’re in your growth era, launching, or just trying to keep up: this episode is your shortcut to staying up to date & ahead 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

Trial Reels have been one of the most powerful growth tools on Instagram for the past 6 months, but lately, there's been confusion, rumours, and even Instagram messages saying, “You’ve reached your limit.” 😳

So... what’s really going on? 😵‍💫

In this episode of Talk Insta to Me, I break down the truth about Trial Reels in 2025:

 • Are they still worth posting?
 • What’s the actual deal with the new posting limits?
 • Why views might be down (hint: it’s not just you)
 • How to use Trial Reels strategically in this new season
• What’s still working for my clients, and how you can get the same results

Let's find out what's actually going on! 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

Today, we’re sitting down for a real heart-to-heart 

Because while I love bringing you the strategy, the updates, and everything else Instagram…

I’m also here to keep things honest with you 🫶🏼

Like “as if I was talking to my bestie” honest.

☕️ So grab a cup of tea, forgive my direct Dutchness, and let’s talk about something that might be holding back your growth.

Growth starts here 👇🏼
http://evelongfield.com/learn

If you’ve been showing up on Instagram, but not growing the way you know you could, this episode is for you.

In this short, strategy-packed episode, I’ll walk you through:

⚡ What the *Instagram Growth Gap* is  
📉 Why even smart, consistent entrepreneurs are still left guessing  
🧠 The 3 pillars of sustainable Instagram growth  
✅ And how to figure out what’s missing in YOUR strategy

If this resonates, you’ll love Gram Academy ;)
http://evelongfield.com/gramacademy

Growth starts here 👇🏼
http://evelongfield.com/learn

If you’ve been following me for a while, you know one of my biggest pet peeves is when people scream:

“OMG the algorithm has changed!!” 

🙄🙄🙄

Because truth is… the algorithm rarely changes.

But...Instagram is now testing something that actually could change everything.

And I’ve got high hopes. (Cautious ones, of course.😉)

Want to know what this new update is and why it might finally help your content rise above the noise?

This episode's for you! 

Growth starts here 👇🏼
http://evelongfield.com/learn

Everyone’s chasing reach like a dog who thinks you threw the ball 🐶🎾

The word "viral" gets tossed around like confetti 🎊

And reach? Feels harder to get than a reply from Instagram support 👀

But reach, going viral or a million views don't mean anything if you don’t know this one thing.

Let's chat in today's episode.

Growth starts here 👇🏼
http://evelongfield.com/learn

You’ve probably heard the rumours… 👀

🤔 Followers don’t matter anymore?
🤔 Instagram is punishing Trial Reels?
🤔 There’s a new version of the app that’s just Reels, Reels, Reels?

And you're wondering: what’s true, what’s nonsense, and what does it actually mean for your strategy?

In this episode, I’m breaking down 7 things you need to know right now, straight from Adam Mosseri’s AMA, plus I'm sharing a few very valuable insights from my own strategies and tests.

If you're serious about staying ahead without freaking out every time someone whispers "algorithm," this one’s for you 🤗

Growth starts here 👇🏼
http://evelongfield.com/learn

Consistency, consistency, consistency 😵‍💫
Everyone talks about it, but what does it actually mean? 

And how important is it, really?

In this episode, I break down what consistency actually is (and what it isn’t), why it matters more than you think, and why it doesn’t mean posting every day until you burn out. 

We’ll talk about consistency for your audience, your business, and yes… for the algorithm too.

If you’ve ever said “I try to be consistent” but don’t really know what that looks like? This episode is for you ❤️

Growth starts here 👇🏼
http://evelongfield.com/learn