Sooo... is Black Friday unethical oooorrrr?

If you’re planning to buy something OR sell something this Black Friday, this episode is for you.

We’re diving into questions like:
→ When is Black Friday just consumer madness… and when does it make sense?
→ How do you decide what’s actually worth buying?
→ If you’re a business owner, should you sell during Black Friday, and how can you do it in a way that feels good and not gross?

Plus, I may or may not be teasing something VERY exciting I’ve got coming 👀
(Okay fine, I am — but I’m not spilling the details just yet.)

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Not every Reel needs to be a masterpiece.
Not every post needs to reinvent the wheel.
Not every piece of content needs 3 hours of editing.

Enter: lazy girl Reels 😮‍💨

I’m sharing 3 ridiculously easy Reel features (these are in-built Instagram features!) in today’s episode, including the one I posted last week that got way more questions than I expected.

If you’re tired, busy, or just don’t have a lot of inspo some days, you’ll love this episode.

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Trial Reels have been one of the most powerful growth tools on Instagram for the past 6 months, but lately, there's been confusion, rumours, and even Instagram messages saying, “You’ve reached your limit.” 😳

So... what’s really going on? 😵‍💫

In this episode of Talk Insta to Me, I break down the truth about Trial Reels in 2025:

 • Are they still worth posting?
 • What’s the actual deal with the new posting limits?
 • Why views might be down (hint: it’s not just you)
 • How to use Trial Reels strategically in this new season
• What’s still working for my clients, and how you can get the same results

Let's find out what's actually going on! 🤗

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At the end of this week, my DMs were filling up with worried followers sending me screenshots of a post that said: “Instagram will now show verified profiles at the top of search results.” 🤯

Naturally, this sparked panic, because if you take that at face value, it almost sounds like if you don’t pay for Meta Verified, you’ll never show up in search again 😳

In today’s episode, I’m breaking this down for you:

• Why that statement is misleading (and how outrage marketing works).
• The truth about search: the difference between findability vs discoverability 
• What Meta actually promises — and why their “more reach” claim is more marketing spin than reality.
• The real benefits of Meta Verified, and why I personally pay for it.

If you’ve been wondering whether Meta Verified is worth the money, or if you’ve been feeling pressure to get it, this episode will calm you down and give you the facts 🤗

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At the end of the day, we all want one thing: people to actually watch our content. And Instagram just rolled out a brand-new feature designed to help people do more of that 👀

In this episode, I’ll show you what this feature is, how it works, and why it matters for your growth. And then, we’ll dive into a little mini-masterclass on a strategy that can turn casual viewers into loyal binge-watchers and engaged new followers.

Stop reading, start listening 🤗

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Have you heard the news?! 😳

Instagram decided to roll out not one, not two, but THREE new features. 🤯

In this episode, I break them down for you:

• Everything you need to know about Reposts, and why this new metric is a big signal for growth
• The truth the Friends Feed and Friend Map (and a golden tip you don't want to miss)
• And something verrrry exciting that is launching soon! 👀

If you’ve seen a brand new metric pop up in your insights and wondered what it is, this episode explains it all.

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You’ve probably heard the debate:

 “Don’t share your Reels to Stories, it kills your views.”

Or maybe:

 “You should share your Reels to Stories, it boosts your reach.”

So… which one is it? 😅

In this episode, I’m ending this debate once and for all.

You’ll learn:
✨ Why sharing Reels to Stories can boost your views
⚠️ The one mistake that will tank your Story engagement
💡 What to do before you post 
📈 And how your Stories can help your Reels go even further

Because it’s not just about showing up, it’s about showing up strategically 🤗

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Yes, we all know hashtags don’t give you direct reach anymore.

But that doesn’t mean they don’t matter.

In this episode, I’m breaking down:

🔍 What hashtags are actually for in 2025
🚫 Why copying and pasting the same list of hashtags every time is hurting your reach (and yes, Instagram can flag it as bot behavior)
🧠 The difference between niche hashtags and content-specific hashtags
📉 Why your “easy strategy” might be the very thing tanking your visibility
✅ And what to do instead 

Hashtags might not be what they once were... but when used right, they still play an important role.

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You’ve heard me say it a hundred times: keywords are non-negotiable for Instagram SEO. 

But there’s one thing I keep seeing people do that they think is helping… but it’s actually sabotaging their reach 😳

In this episode, we’re talking about a sneaky tactic that originated in the early Google days and is now creeping its way onto Instagram. If you’re doing this (even by accident), the algorithm will see it, and your reach will suffer.

I’ll break down:
 → What this tactic looks like on IG (with 2 real examples)
 → Why it’s a massive red flag for the algorithm
 → And what to do instead to actually get found on search

If you’re serious about growing on Instagram and showing up in search, you can’t afford to get this wrong 🫶🏼

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By now you’ve heard me say it a hundred times: keywords are non-negotiable if you want to get found on Instagram.

But… they’re not the only thing that matters when it comes to showing up on Google...

In this episode, I’m sharing three overlooked (and surprisingly simple) tips to help your content become Google-worthy.

We’ll kick things off with a few Q&As from my Instagram audience on this exact topic, so you might just hear your question answered too 🤗

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We’ve entered a new Instagram era.

A new era of getting discovered.
A new era of people finding you.
Following you.
Buying from you.

Because Instagram just made a huge change, and it’s going to change everything for you.

This time, you don’t have to work harder.
You don’t have to post more Reels.
You don’t have to show up every single day.

You just have to work smarter, literally.

With over 95 million pieces of content posted to Instagram every day, standing out has never been harder. But thanks to this brand new update, rolled out last Thursday, new doors have opened.

And in this episode, I’m telling you exactly what it is, why it matters, and how to use it to grow with more ease than ever before.

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You see them watch your Stories. 

You know they follow you. 

So why aren’t they liking your posts?

If you’ve ever felt disappointed by the lack of support from people close to you, this episode is for you. I’m breaking down the truth about what you should expect from friends and family on social media, and what it really means when they don’t show up for your content.

So if this is something that's been bothering you, this episode is for you 💖

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In this epsiode breaking down the shadiest growth tactics that are still being used (yep, even in 2025), why they don’t work, and what to focus on instead if you actually want growth that matters.

I'll also reveal which of these I have actually used myself on my old accounts, and what I've learned form making these mistakes 🫣

It's a juicy one, so let's dive in! 

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This week, Adam Mosseri’s AMA delivered some juicy truths, and I’m here to break them down for you 🤗

We’re diving into:
 • Whether you should actually bother using Notes
 • The truth about shadowbanning
 • Why trending audio isn’t the growth hack it once was
 • The state of Instagram search, and why it’s more important than ever for visibility
 • If resetting your recommendations or changing your username hurts your reach 

If you’ve been confused by mixed messages from coaches and so-called “experts,” this one’s for you ☺️

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Struggling to stay consistent on Instagram? 😰

This episode is for you.

I’m breaking down:

• Why consistency matters so much (for both the algorithm and your audience)
• What “being consistent” actually looks like (spoiler: it’s not posting every day)
• And h to stay consistent even when life gets busy

Whether you're prepping for a summer break or just feeling overwhelmed, this is your reminder that growth comes from showing up, again and again and again  💖

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Thinking about taking time off Instagram for summer? 

Wondering if the algorithm will punish you for going quiet?

In this episode, I answer one of the most common questions I get asked around when holidays are approaching, and I share what really happens when you stop posting. 

You’ll learn why consistency matters (for both you and the algorithm), how to step away without losing traction, and what to do if you’re coming back after a well-deserved break 🤗

Whether you’re planning a break or bouncing back from one: this episode is your go-to guide.

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Everyone on Instagram has opinions, but not all of them are true. In fact, most of them aren't. 

In this episode, I’m breaking down 9 Instagram growth myths I keep seeing on my feed, and telling you what’s actually true in 2025.

We’re talking:
 → Why your talking Reels aren’t flopping (but also won’t go viral)
 → Whether link stickers hurt your Story views (spoiler: yes)
 → What the blue checkmark really does for you
→ The truth about hashtags, trending audio, and growth through Reels

Hit play and let’s bust some myths 🤗

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Feel like Instagram is noisier than ever? 

Views are down, engagement’s meh, and everyone’s wondering what’s really going on. 

In this episode, I’m breaking down why  reach has dropped (hint: it’s not just you), and more importantly, what to do about it.

You’ll learn:
 → The truth about Instagram’s content overload (aka supply and demand)
 → 7 clear strategies to help you stand out from the crowd
 → The power of specificity, POV, and showing your actual process

This isn’t about chasing trends or trying to go viral. It’s about building an account people remember - even in a crowded space.

So if you’ve been wondering, “Does any of this still work?”

 This episode is your reminder that yes, it does. 

You just need to stand out in the right way 🤗

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What no one tells you about success, is that once you start building momentum, you’ll be copied.

At first, it’s smaller accounts. But eventually, it’s the big names, the ones who once felt miles ahead, echoing your work without credit.

In this episode, I gets real about what it means to be the one they watch. From content theft to quiet imitation, I share what it’s like to be first… and then see others take your ideas and run.

We talk:

• Why being copied hits harder than you expect
• The shift from “flattered” to frustrated
• What trailblazing actually looks like (and why it’s not always fun)
• And how to protect your energy while staying original

If you’ve ever seen your words, ideas, or strategies show up in someone else’s voice, this one’s for you 💖

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If your growth on Instagram has slowed, or never really started, this episode might be the clarity you’ve been missing.

We’re taking 10 steps back and are going to talk about the absolute foundation of ALL Instagram growth: your niche. Because if you get this wrong, all else doesn't  even matter.

In this episode, I’m breaking down:

• Why a vague, broad, or constantly shifting niche makes the algorithm work against you
• How “being the niche” is often misunderstood, and why it’s not enough
• Why even good content can flop if the algorithm (and your audience) can’t figure you out
• What to focus on instead of just thinking about "your niche". 

If you’ve been posting consistently but your growth feels stuck, this could be the reset you need.

🎧 Listen now and walk away knowing whether your niche is helping you grow, or quietly holding you back.

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Do you really need trending audio to go viral?

Are photos dead?

And what’s the ideal number of Stories to post each day?

In this episode, I’m breaking down what’s actually going on with Instagram right now. We’ll cover:

• The truth about trending audio 
• The ideal number of Stories t
• What’s really happening with Notes (and if they still matter)
• Whether posting Reels daily hurts your engagement
• The real reason Reels get more reach than photos
• And a spicy myth that’s doing the rounds this week (please don’t fall for it)

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There’s advice.
There’s outdated advice.
And then there’s stuff people just make up 😅

In this episode, I’m breaking down 5 Instagram myths I still see everywhere that could be secretly hurting your growth, or at the very least, wasting your time.

If you’ve ever wondered whether those little growth hacks and “must-dos” actually matter… this one’s for you.

And spoiler: you might be working harder than you need to ;)

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What if I told you that some of the things you think you’re doing right are actually the very things slowing your growth down? 

In this episode, I’m sharing four reasons your growth might not be where you want it to be, and how these things are currently holding you back.

This isn’t about doing more. 

It’s about doing what actually works 💪🏼

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Consistency, consistency, consistency 😵‍💫
Everyone talks about it, but what does it actually mean? 

And how important is it, really?

In this episode, I break down what consistency actually is (and what it isn’t), why it matters more than you think, and why it doesn’t mean posting every day until you burn out. 

We’ll talk about consistency for your audience, your business, and yes… for the algorithm too.

If you’ve ever said “I try to be consistent” but don’t really know what that looks like? This episode is for you ❤️

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Instagram isn’t just a social platform anymore: it’s a search engine. And in this episode, I’m breaking down why that matters more than ever.

You’ll learn why Instagram is investing big into search (straight from Adam Mosseri himself), what that means for your content, and how you can start thinking like a strategist when it comes to your visibility 👀

We’ll also talk about what Instagram SEO actually is, why it matters for every type of content, and the two powerful reasons keywords can no longer be an afterthought.

I'm ending the episode with a golden piece of advice that will change the way you approach your keywords strategy. 

If you’ve been wondering how to keep your content working after it’s posted… this is the episode for you.

Your next Perfect Fit Follower is already searching... The real question is: will they find you?

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You’ve probably heard this Instagram growth advice before.
Some big coaches preach it.
Some creators swear by it.
And it’s one of the most common “strategies” I see recommended online.

But here’s the truth: it’s also one of the worst things you can do if you want to grow with confidence, clarity, and real results 🤯

In this episode, I’m breaking down why this advice is keeping you stuck, invisible, and creatively blocked, and what to focus on instead if you’re ready to grow in a way that actually works for you.

If you’re tired of following mainstream advice, and still not seeing growth, this is the truth bomb you didn’t know you needed 💣🤌🏼

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Your Instagram is your space.
You don’t need permission to protect your peace.
You don’t owe anyone your energy, your replies, or your platform.

In this episode, I’m getting real about boundaries, the block button, and why using it isn’t “dramatic” - it’s actually powerful.

I’ll share what recently happened when a follower crossed the line in my DMs, why I blocked her without hesitation, and why you should never feel guilty for doing the same.

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Let’s talk about views, because for a lot of creators, biz owners & entrepreneurs - big or small - right now, they’re way down. 

If you’re feeling discouraged, like your content isn’t landing anymore… this episode is the wake up call you need 🫶🏼

I’m breaking down what’s really going on, why great content isn’t always enough anymore, and the 3 things you can start doing today to get your content seen again.

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Think the algorithm is out to get you? Think again.

In this episode, I break down the recent Instagram algorithm update and what it actually means for your content in 2025. 

Spoiler: the algorithm isn’t working against you - it’s trying to help you win.

You’ll learn:
 → The real reason your content isn’t getting reach
 → How the algorithm works in a nutshell
 → Why engagement from non-followers is a game-changer
 → And how to work with the algorithm instead of against it

If you’ve been feeling stuck, overwhelmed, or like Instagram’s playing favourites, this episode is the reset you didn’t know you needed.

🎧 Hit play and start shifting how you see (and use) the algorithm :)

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Every week, Adam Mosseri, aka the Head of Instagram, answers questions on his Stories in his weekly AMA. 

I’ve been quietly stalking these for ages, but I’ve decided to start bringing the good stuff here to the podcast and breaking it all down for you.
 
Because let’s be honest... some of his answers are helpful... and others need a little extra explaining :) So each week, I’ll give you the real takeaways and how to actually use them to grow on Instagram.

In this episode, we’re covering 4 topics he touched on this week:

1. The metrics that matter most for Reels
2. How often you should actually post
3. Do inactive followers affect your reach?
4. And the most interesting one: Instagram Search (and why it’s becoming very important)

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🎙️ Welcome to Talk Insta to Me - your go-to podcast for simple, no-fluff Instagram growth.

Hosted by Dutch Aussie Instagram coach Eve Longfield who is trusted by thousands of creators and business owners and known for turning simple strategies into real results, this show cuts through the fluff and gives you what’s actually working.

Each week, you’ll get practical insights, behind-the-scenes truths, and the latest Instagram updates (yes, we’re looking at you, Adam Mosseri 👀). 

Whether you're here to grow your audience, get more visible, or turn your content into sales - you're in the right place.

No quick hacks. No gatekeeping. Just smart, strategic growth made simple.

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Tried a Trial Reel and got 20 views? Or maybe you haven’t posted one at all? Either way - you’re sleeping on the biggest Instagram growth feature we’ve had in YEARS.

In this episode, I’m breaking down:
🔥 What Trial Reels really are (and why almost no one’s using them right)
🔥 Why my clients are gaining thousands of followers using them
🔥 And why now is the time to jump in—before the crowd catches on

If you’re trying to grow on Instagram without burning out, this might be the missing piece.

👉🏼 Grab the Trial Reels Training here: evelongfield.com/trialreels

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If you’ve been following me for a while, you know one of my biggest pet peeves is when people scream:

“OMG the algorithm has changed!!” 

🙄🙄🙄

Because truth is… the algorithm rarely changes.

But...Instagram is now testing something that actually could change everything.

And I’ve got high hopes. (Cautious ones, of course.😉)

Want to know what this new update is and why it might finally help your content rise above the noise?

This episode's for you! 

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Everyone’s chasing reach like a dog who thinks you threw the ball 🐶🎾

The word "viral" gets tossed around like confetti 🎊

And reach? Feels harder to get than a reply from Instagram support 👀

But reach, going viral or a million views don't mean anything if you don’t know this one thing.

Let's chat in today's episode.

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You’ve probably heard the rumours… 👀

🤔 Followers don’t matter anymore?
🤔 Instagram is punishing Trial Reels?
🤔 There’s a new version of the app that’s just Reels, Reels, Reels?

And you're wondering: what’s true, what’s nonsense, and what does it actually mean for your strategy?

In this episode, I’m breaking down 7 things you need to know right now, straight from Adam Mosseri’s AMA, plus I'm sharing a few very valuable insights from my own strategies and tests.

If you're serious about staying ahead without freaking out every time someone whispers "algorithm," this one’s for you 🤗

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If you’ve been showing up on Instagram, but not growing the way you know you could, this episode is for you.

In this short, strategy-packed episode, I’ll walk you through:

⚡ What the *Instagram Growth Gap* is  
📉 Why even smart, consistent entrepreneurs are still left guessing  
🧠 The 3 pillars of sustainable Instagram growth  
✅ And how to figure out what’s missing in YOUR strategy

If this resonates, you’ll love Gram Academy ;)
http://evelongfield.com/gramacademy

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Today, we’re sitting down for a real heart-to-heart 

Because while I love bringing you the strategy, the updates, and everything else Instagram…

I’m also here to keep things honest with you 🫶🏼

Like “as if I was talking to my bestie” honest.

☕️ So grab a cup of tea, forgive my direct Dutchness, and let’s talk about something that might be holding back your growth.

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Instagram has been busy again… 😁

In this episode, I’m breaking down 5 Instagram updates you need to know about:

• One that’s basically useless (but still kinda fun)
• One that Instagram’s pretending is new (it’s not)
• One update we’ve been asking for forever
• One that could seriously impact your reach (especially if you're using Trial Reels)
• And two that haven’t even been officially announced yet… but your bestie’s already got the inside scoop 👀

Whether you’re in your growth era, launching, or just trying to keep up: this episode is your shortcut to staying up to date & ahead 🤗

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We all know hooks matter.

But what no one tells you is how to tell if yours are actually doing their job.

In this episode of Talk Insta to Me, I’m showing you two real ways to measure the effectiveness of your hooks, so you can stop guessing and finally understand what’s working (and what’s not).

You’ll learn exactly where to check your skip rate, what your view-through numbers really mean, and why copying “viral hook templates” is probably hurting more than helping.

If you’ve ever asked yourself:
 → Why is no one watching my Reels? 🤔
 → Am I starting my content strong enough? 🧐
 → What even is a good hook these days? 😵‍💫

…this episode is your answer.

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If you’ve ever felt like you’re doing “all the right things” on Instagram but still not seeing growth… this is for you.

In this episode, we’re cutting out the BS with a quick 6-question Instagram mini audit that shows you exactly what’s working in your content, and where you might have some work to do. 

This will give you the foundation to start 2026 off with a strong strategy 💪🏼

And don't forget: if you need my help, you know what to do 🤗⤵️

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In this raw episode, I share the story of how trying for baby number two led me to a diagnosis I never expected: a 3cm growth-hormone–secreting brain tumour.

For years I blamed my irregular cycles, my swelling, my fatigue, my changing face, and my chaotic hormones on postpartum, stress, or “just being busy.”

But while trying to understand my fertility, a single blood test opened the door to a much bigger truth.

Inside this episode, I walk you through:
 • the slow and subtle symptoms I ignored
 • my PCOS misdiagnosis
 • the blood test result that made me question everything
 • how I pushed for further testing
 • the shocking growth hormone level that changed my life
 • the moment I heard the words “you have a 3cm tumour”
 • my surgery and recovery
 • and the terrifying postoperative bleed + call for an ambulance that followed

This is a story about intuition, self-advocacy, resilience, and learning to trust your body when something feels wrong, even if no one else sees it.

If you’re on a fertility journey, navigating hormonal chaos, or just want to hear the truth behind one of the wildest medical journeys I’ve ever lived through… this episode is for you 💖

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In this short and sweet episode, I’m breaking down 3 recent Instagram updates - two of which has been confirmed by the head of Instagram himself.

We also talk about what they actually mean for your reach, growth, and engagement.

Listen now and make sure you’re not wasting time on things that don’t move the needle 🤗

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Instagram just limited hashtags to five, and no, this isn’t a bad thing.
It’s actually a massive signal for where Instagram growth is heading in 2026.

In this episode, I break down why this update isn’t really about hashtags at all, and what it does tell us about the one non-negotiable you need if you want to grow on Instagram next year.

We’ll talk about:

• why Instagram is moving away from generic signals
• what is becoming essential for growth
• how search is now one of the biggest drivers of discovery
• how your Instagram posts can show up on Instagram search AND Google
• and what this means for creators, coaches, businesses, and local brands

If you want sustainable growth in 2026, not just spikes, this episode will change how you think about Instagram strategy.

🎧 Talk Insta to Me will be back in the new year after a short break.

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As we wrap up the year, let’s talk about the real secret to Instagram success in 2026 👀

Spoiler: it’s not about setting massive, unrealistic goals you’ll abandon by the end of January.

In this episode, I break down:

• why huge follower goals don’t work anymore
• how Instagram user behaviour has changed
• why small, achievable milestones create real momentum
• the difference between number goals and process goals
• and the simple 2-step goal-setting exercise I want you to do before the new year

If you want 2026 to be the year you actually stay consistent, stay motivated, and finally grow in a way that feels good… this episode is your roadmap.

Tune in, take notes, and let’s set you up for your best Instagram year yet ✨

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After the crazy success of Season One (thank you thank you thank youuuu!), Talk Insta to Me is back for Season Two, and we’re taking things up a little notch.

In this season, we’re doubling down even more on what actually matters for Instagram growth as the platform becomes more crowded, AI can no longer be ignored and reach will be harder to earn.

In this first episode of the season, The Future of Instagram, we zoom out and look at where the platform is really heading. Inspired by a recent statement from Instagram’s CEO, Adam Mosseri, we unpack what the rise of AI, synthetic content, and abundance means for creators, and why trust, human connection, and point of view are becoming the real differentiators.

If Instagram is part of your business or brand, this episode will give you clarity, reassurance, and a very clear sense of what to focus on next 🙏🏼

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There’s something I’ve been sitting with for a while now...

Something I’ve gone back and forth on sharing… because it’s personal, a little uncomfortable, and I wasn't sure if I wanted to talk about it publicly.

But the more I thought about it, the more I realised that not sharing it would be doing a disservice, especially to those of you who are in a similar place, feeling the same things, or quietly questioning certain parts of your business or yourself.

So in this episode, I’m opening up.

Not with a polished lesson or a “here’s the answer” kind of episode, but with honesty, reflection, and a conversation I think a lot of people need to hear right now ❤️

I won’t spoil it here, but if you’ve ever:
 – felt a shift happening
 – questioned what you’re building
 – or had something on your mind you weren’t sure you were allowed to say out loud

This one’s for you.

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We all want more reach.

But at the same time, reach feels harder to get than ever before. 

In this episode of Talk Insta to Me, I’m sharing a few easy, practical changes that can instantly improve your reach.

If you’ve been feeling like your reach has dropped or your content isn’t performing as well as it used to, this episode is for you 🤗

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I’ll be honest: I thought Facebook was dead 😵

I hadn’t posted there intentionally in years, and I definitely didn’t see it as a platform for growth or income anymore. 

But then something unexpected happened...

In this episode of Talk Insta to Me, I’m sharing how I gained over 27,000 followers and made over $2,000 in 45 days on Facebook, mostly by repurposing content I already had living on my phone.

If you’ve ever wondered whether Facebook is still worth your time… this episode might surprise you 🤗

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A few weeks ago here on Talk Insta to Me, we talked about five simple ways to increase your reach.

In today’s episode, I want to go a lot deeper.

Because if you really want to understand why some posts take off and others completely flop, you need to understand what actually drives reach, aka the signals the Instagram algorithm looks at.

In this episode, we unpack why beautiful videos don’t automatically get reach, and what creators & business owners often misunderstand about reach.

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I've been getting heaps of frustrated, panicky DMs about a particular post that has been circulating Instagram over the last few weeks. 

This particular carousel, posted by two well-known Instagram coaches, said that Instagram post sizes have changed. 

For one second I panicked too: "did I miss something!?" 😳

You know it's my mission as an Instagram coach to keep you up to date on the latest, and I wouldn't want to miss such an important update...

But soon I found out I didn't miss anything, and that there was actually something else going on that smells a little bit... fishy. 

In this podcast episode I'll tell you all about it ❤️

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next round the price increases to $1,997.