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Explore every episode of the podcast Take The Plunge | Business Podcast

Dive into the complete episode list for Take The Plunge | Business Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
From Rugby Pitch to Retail Shelf: Darren O’Reilly on Building WholeSupp at Scale29 Oct 202500:48:44

In this episode, Ciaran chats with Darren O’Reilly, founder & CEO of WholeSupp, on his journey from rugby and corporate life to launching a whole-food meal shake brand built on science, transparency and taste. Darren shares the grind of finding manufacturers, bootstrapping for three years, and building a challenger brand in a crowded nutrition space. Expect insight on manufacturing, omnichannel growth, hiring, partnerships, cash flow and smart funding.


🎯 Key Takeaways

  • Problem → Product: After losing 23kg, Darren created a shake with 13 whole-food ingredients, co-developed with Dr. Brian Carson, using clinically backed doses.
  • Trust & Quality: In a “Wild West” market, WholeSupp ensures transparency through informed-standard facilities and third-party testing.
  • Taste Wins: 100+ sensory panels proved that nutrition only works if it tastes great.
  • Data Focus: ~70% returning customers, 100+ monthly interviews, real-time insights and micro-influencer testing before paid growth.
  • Omnichannel: Digital-first success now reinforced by Holland & Barrett rollout, sampling and staff training.
  • Next Phase: Launching Ready-to-Drink (RTD) for on-the-go consumers.
  • Lean Team: Keep fixed costs low, scale great people, and give ownership early.
  • Funding Smart: Angels, grants, Enterprise Ireland and a fractional CFO—walked from early VC terms until metrics proved out.
  • Email = Currency: Educational content (like VO₂ Max) outperforms hard-sell emails and drives loyalty.


🔥 Memorable Quotes

  • “If your product doesn’t taste great, you’re in trouble.”
  • “Email is currency. Educate first, sell second.”
  • “We’re data nerds—every decision starts with behavior.”
  • “Growth isn’t everything; live and breathe the numbers.”

⏱️ Chapters

00:00 – Intro & mission

01:05 – Rugby to corporate life to 23kg loss sparks the idea

02:30 – 13 whole-foods and allergen-friendly formula

03:40 – Fixing the “Wild West” of supplement labelling

06:20 – Manufacturing pain: MOQs, packaging swings, 3 years to market

08:40 – Bootstrapping reality & the Shopify myth

10:00 – Launching via social proof → paid ads

11:50 – Functional nutrition and category trends

12:40 – Convenience & RTD vision

13:40 – Taste testing and customer honesty

15:40 – Data engine: high retention & feedback

17:30 – New SKU ‘Elevate’: hydration + creatine

19:10 – Defining the “healthy, active” consumer

20:10 – Team culture, first-hire lesson, and advisors

22:20 – Low fixed, flexible cost model

24:50 – Omnichannel proof: H&B rollout & activations

26:40 – Partnerships: Rugby refs, breathwork, Nadia Power

29:10 – Milestone 430k+ meals; target 500k

30:30 – Funding & CFO Val: angels, grants, EI

32:00 – Tracking metrics via StoreHero + Triple Whale

34:00 – Profitability vs growth; knowing when to scale

36:20 – Raising smart, not fast; proof before capital

37:30 – Email education wins; 3-week reorder = 80% chance of third order

39:00 – Next goal: RTD #2 in UK


🔍 Keywords: WholeSupp, whole-food nutrition, RTD, DTC, omnichannel, third-party testing, customer research, micro-influencers, retention, Enterprise Ireland, angels, challenger brand, Holland & Barrett, functional nutrition, startup funding.

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From Nightclubs to Network Powerhouse: Lisa Boissel on Scaling Her Business, Miss Jones Group01 Aug 202500:36:22

In this episode, Ciaran sits down with Lisa Boissel, CEO of Miss Jones Group, to uncover her bold journey from Dublin’s nightclub scene to owning and scaling one of the UK’s most influential networks for personal and executive assistants.


Lisa shares how she spotted a gap in the PA community, took the risk of acquiring Miss Jones during COVID, and leaned into tech and AI to modernise the business. From event planning stress to leadership growth, this conversation is packed with real-world insights for anyone navigating entrepreneurship, acquisitions, or community building.


🎯 Key Takeaways:

• Lisa transitioned from nightlife to entrepreneurship with no formal business background

• She saw an opportunity in the PA & EA space and turned it into a thriving network

• Acquiring Miss Jones during COVID was a high-stakes move rooted in conviction

• Technology and AI have become essential to business operations and customer service

• Community-building and strong relationships remain core to her event planning approach

• Lisa prioritizes hiring people who are eager to grow with the business


🔥 Memorable Quotes:

“You can always go back and get a job — so take the risk.”“I always trust my intuition on things.“I want them to grow with the company.”


⏱️ Chapters:

00:00 – Intro to Lisa’s Journey

01:25 – From Nightclubs to Business Ownership

05:44 – Spotting the Gap in the PA Market

07:28 – Growing the Miss Jones Network

09:48 – Using Tech to Scale

11:57 – The Challenges of Tech Development

17:48 – AI Integration for Customer Experience

19:25 – Buying Miss Jones During COVID

23:25 – Navigating Event Planning Stress

25:10 – Building a Strong Team

30:21 – Expanding into New Markets

32:47 – Advice for Aspiring Entrepreneurs

34:28 – Lisa’s Vision for the Future


🔍 Keywords:

entrepreneurship, scaling a business, women in business, event planning, community building, PA network, acquisition, business technology, AI in business, startup growth, SME success

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Jamie Harford - Inverse Funding | Take The Plunge Podcast. S4 Ep.201 Aug 202200:38:21
In this week's episode of 'Take the plunge' Swoop Founder Ciaran Burke is speaking to Inverse Funding Founder Jamie Harford. Find out how Jamie went from running a healthy fast food business in 2012 to being responsible for 20% of funding raises in Europe (2020).  

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Finding your purpose, accounting and whiskey: when Swoop met Andrew Van De Beek. S4 EP116 Jun 202200:33:27
Finding your purpose, accounting and whiskey with Andrew Van De Beek. In this week's episode of 'Take the plunge' Swoop Founder Ciaran Burke is speaking to illumin8 Founder Andrew Van De Beek. The Aussie Accountant depicts the highs and lows of his journey as an Accountant and a Founder. Watch to find out more! Find funding for your business now for free, register with us at https://swoopfunding.com/?utm_source=youtube&utm_medium=youtube&utm_campaign=avb-podcast More from Swoop: Twitter: https://twitter.com/SwoopFunding Instagram: https://www.instagram.com/swoopfunding/ Facebook: https://www.facebook.com/SwoopFunding Where else to listen: Spotify: https://spoti.fi/3qCQwfI Find Andrew at https://www.linkedin.com/in/andrewvandebeek/ https://www.illumin8.com.au/

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North Point Distillery - Alex MacDonald01 Mar 202200:26:01
Alex MacDonald, Co-Founder of North Point Distillery tells us about his journey from working within government trade to starting up a distillery with Struan Mackie

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The Vurger co - Neil Potts and Rachel Hugh15 Feb 202200:37:16
Neil Potts and Rachel Hugh, Co-founders of The Vurger co tell us about their journey from being told that no one wants a vegan fast food restaurant to now being in the process of opening up their 4th successful location. 

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The Z link - Erifili Gounari01 Feb 202200:24:27
Erifili Gounari, Founder of the Z link tells about her journey of starting up during Covid and growing her successful business whilst studying full time.

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Un:hurd - Alex Brees18 Jan 202200:25:34
Alex Brees, Founder and CEO of un:hurd tells us about his journey from his determination to work at Universal Music to realising his passion for helping independent artists. 

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CIRCLA - Claudia Gwinnutt04 Jan 202200:22:43
Claudia Gwinnutt, Founder and CEO of CIRCLA tells us all about her journey from jumping around in the finance world for nine years to taking a sabbatical and finding her true calling for CIRCLA.

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Bad Moon Talent - Andrew Drake21 Dec 202100:32:13
Andrew Drake, Co-Founder and CEO of Bad Moon Talent tell us about his story from working for Activision Blizzard to setting up his own Esports Talent Management Company.

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Literal Humans - Paul David Perry & William Gadsby Peet23 Nov 202100:31:29
Paul David Perry & William Gadsby Peet, Co-Founders of Literal Humans tell us about their story of stopping what they were doing and setting up their agency together.

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Unplugged - Hector Hughes09 Nov 202100:27:24
Co-Founder of Unplugged, Hector Hughes tells us about his journey from going on a 10-day retreat in the Himalayas to quitting his job and starting up his own off-grid cabin retreat company.

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Founder Russ Wakeham’s Carbon-Negative Rum Brand | Two Drifters Distillery | Take The Plunge Podcast S6:E320 Sep 202400:33:48

This is a podcast for business owners and aspiring entrepreneurs who are thinking of taking the plunge! This week Ciaran and his guest of this episode, Russ Wakeham, the founder and CEO of Two Drifters Distillery – a premium British rum company with a unique, carbon-negative footprint. In this episode, they dive deep into Russ's journey in the spirits industry, where he shares his experience of building a sustainable brand from the ground up.


Two Drifters Distillery is not just known for its high-quality rum, but also for its commitment to sustainability, as the entire production process leaves a positive impact on the environment. Russ explains how they have combined their passion for great rum with innovative environmental practices to create a company that's both profitable and planet-friendly.


Website: (https://twodriftersrum.com/)

LinkedIn: [Russ Wakeham] (https://www.linkedin.com/in/russ-wakeham-984a1938/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app)

Facebook: (https://www.facebook.com/2DriftersRum/)

Instagram: (https://www.instagram.com/twodriftersrum/?hl=en)



Ready to start your own business? You can get a head start with support from Swoop! Learn more about Swoop here 👉 https://app.swoopfunding.com/stage


Follow Swoop on our social media platforms as well!

LinkedIn: (https://www.linkedin.com/company/swoopfunding/?viewAsMember=true)

Facebook: (https://www.facebook.com/SwoopFunding)

Instagram: (https://www.instagram.com/swoopfunding/?hl=en)

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Be-Hookd - George James26 Oct 202100:28:40
Founder and CEO of Be-Hookd, George James tells us about his journey from working for The X Factor to starting up his own star-studded marketing agency.

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Hospital Records - Chris Goss28 Sep 202100:47:12
Co-Founder and MD of Hospital Records, Chris Goss tells us about his journey from working in a record shop to starting up his own record label with Tony Colman. 

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Orchid Black - Jim Barnish14 Sep 202100:23:51
Founder & Managing Partner of Orchid Black, Jim Barnish tells us about his story from being a part of his family business to having his own successful company. 

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Talent Crunch - Ross Summers24 Aug 202100:26:41
Ross Summers, Founder and CEO of Talent Crunch tells us about his opinion of the traditional recruitment model and what the future looks like for Talent Crunch.

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Soho Juice Co - Johnny Barnes10 Aug 202100:37:34
Founder of Soho Juice Co, Johnny Barnes tells us about his journey from working in Soho, starting a lip care company to developing an award-winning juice company.

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Sk|in - Ben Barter27 Jul 202100:24:05
Co-founder of Sk|in, Ben Barter tells us about his journey from using furlough to reflect on his career to then starting his new, unique company with co-founder Flinty Bane.

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Alyve - Sam Price13 Jul 202100:24:10
Sam Price, Founder and CEO of Alyve talks to us about his personal journey with nutrition, the benefits he experienced and the process of turning it into a successful business.

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Nú Infusions - Conor Meehan29 Jun 202100:21:22
Founder of Nú Infusions, Conor Meehan talks us through his journey of discovering guayusa tea, its benefits, launching an online store and creating new products.

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Focused for Business - Hatty Fawcett15 Jun 202100:26:37
Founder of Focused for Business, Hatty Fawcett talks us through her journey of being a marketeer working for startups to starting her own business to help businesses raise equity. 

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White Bear Studio - Dave Endersen01 Jun 202100:21:22
Dave Endersen, Director and Partner at White Bear studio tells us all about his journey so far and the step he took in joining his wife, Kelly, full time at White Bear in 2019. 

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How Ernesto Turned £300 into a Thriving Subway Franchise Empire S6:E228 Aug 202400:46:45

Welcome to Take The Plunge, a podcast for business owners and aspiring entrepreneurs ready to take the plunge into the world of business! Join your host, Ciaran, as he dives into an inspiring conversation with this week’s guest, Ernesto Moreno—a powerhouse in the entrepreneurial world.


Ernesto's journey began in 2003 when he moved from Venezuela to the UK at just 23 years old with only £300 in his pocket. Fast forward two years, and he had already opened his first Subway restaurant with his business partners. This was just the beginning. Over the next few years, Ernesto expanded his Subway franchise to 15 restaurants across the South West of England, and his entrepreneurial spirit didn’t stop there. He went on to co-found two more franchise businesses, CeX and Miniso, and co-create Arepa & Co, a Venezuelan-inspired restaurant chain in London, now boasting four thriving locations.


Today, Ernesto's ventures employ over 450 people across 32 stores and four distinct brands. In this episode, he shares the secrets behind his success, the challenges he overcame, and his vision for Arepa & Co as he works to make it a household name.


Beyond his active role in his businesses, Ernesto is passionate about helping other entrepreneurs launch and grow their own ventures. He is a seasoned business consultant and people development specialist, with over 22 years of experience working with top consulting firms like Atos Consulting and PwC. Ernesto also delivers Leadership Development and Management Training programs in partnership with edoMidas, a renowned management consultancy.


If you dream of taking the plunge yourself, you can get a good start with help from Swoop Funding!

Learn more about Swoop here 👉 https://app.swoopfunding.com/stage


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Futrli - Hannah Dawson18 May 202100:29:28
Hannah Dawson, Founder and CEO of Futrli talks us through her journey from owning a pub and ending up with a £40K VAT bill, to starting up Futrli to help ensure mistakes like this don't happen to other business owners. 

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Nimble Babies - Von Sy04 May 202100:28:11
Von Sy, Founder and CEO of Nimble babies discusses the journey of starting his company including his Dragons Den appearance and getting his products into large UK supermarkets. 

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Journolink - Peter Ibbetson20 Apr 202100:31:44
Peter Ibbetson, Founder and Director of Journolink joins us for the first episode of season 2. Listen to hear all about his journey in PR and the growth of Journolink. 

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Influencer - Ben Jeffries16 Mar 202100:33:01
CEO and Co-Founder of Influencer, Ben Jeffries tell us how the idea of Influencer came about, their investement journey and the importance of culture. 

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Tribu Hair - Glen Brophy09 Mar 202100:27:18
Founder of Tribu Hair, Glen Brophy tells us about his journey of opening his hair salon just meer months before Covid, the struggles of finding property and the importance of customer service. 

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Foodomnia - Mark Murphy02 Mar 202100:36:12
Mark Murphy, Founder and CEO of Foodomnia tells us about the growth of 3 brands and concepts, developing with the food delivery world and his journey so far. 

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Novus Altair - Adnan Niazi23 Feb 202100:31:33
This week we are joined by Adnan Niazi, Director and CEO of Novus Altair. He tells us all about how London 2012 pushed him to start his business and how they have helped on the frontline during Covid-19.

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Country & Townhouse - Jeremy Isaac16 Feb 202100:30:36
For the next episode of the Take The Plunge Podcast Jeremy Isaac, Co-Founder of Country & Townhouse tells us all about the development of the magazine, doing never done before high end advertising and adjusting to the growth of digital.

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Bunsen - Finn Gleeson09 Feb 202100:29:00
Finn Gleeson, Co-Founder of Bunsen, a popular Irish burger chain, talks about his journey of growing one to eight restaurants and adapting to the growth of working with delivery partners.

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Infinite Management - Sam Patterson & Monica Gartner02 Feb 202100:23:45
Founders of Infinite Management, Sam Patterson and Monica Gartner tell us all about the accidental start of Infinite, what they've learnt so far and how they manage to juggle a long-distance relationship and running a business together.

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From books to bots: The Journey of ReThink Founder Lucy McCarraher | Take The Plunge Podcast S6 Ep123 Aug 202400:41:39

This is a podcast for business owners & aspiring business owners who are thinking of taking the plunge! This week Ciaran and his guest of this episode, female founder Lucy McCarraher discuss her journey in the publishing world. Lucy is the co-founder and CEO of the Book Magic AI book-writing app, co-founder of Rethink Press, and founder of the Business Book Awards. She is a Director of Dent Global and the Publish Mentor for the Key Person of Influence programme.


Author of 13 books, including "A Book of One’s Own" and "Bookbuilder," Lucy is the UK's leading business book mentor, having guided over a thousand entrepreneurs and experts in writing and publishing their books. She hosts the ABOO online support group for women authors and runs women's mastermind and fiction-writing programmes.


Lucy started her first publishing company at university and has since worked in publishing and media. She holds a postgraduate diploma in teaching Creative Writing and Literacy.

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Just Work - Joanna Wilson26 Jan 202100:19:53
Joanna Wilson, Founder of Just Work tells us the story behind starting her business, her struggles with finding a business bank account, and her hopes for the future.

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Wild Youth - Conor O'Donohoe19 Jan 202100:18:31
For the next episode of the Take The Plunge Podcast Conor O'Donohoe, songwriter and musician of Wild Youth! He talks about his journey in music so far and life as a musician during COVID.

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Arts Thread - Alex Brownless12 Jan 202100:33:11
Alex Brownless, Co-Founder of Arts Thread tells us the story behind his career in the art world, his advice for the next generation, and his success over the last 11 and a half years. 

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Sons - Will Kennedy and Adrian Gilbane05 Jan 202100:33:13
Will Kennedy and Adrian Gilbane, Founders of Sons hair loss treatment talk about the story behind starting their business and their experience so far! 

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Bubbles Bakery - Immy Ray29 Dec 202000:24:10
The fourth installment of the Take The Plunge podcast features Immy, Founder of Bubbles Bakery. The episode covers the story behind Bubbles Bakery and Immy's journey so far from creating a business in lockdown.

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Digital Works Agency - Eimear McManus22 Dec 202000:27:12
The third installment of the Take The Plunge podcast features Eimear McManus, Director of Digital Works Agency (DWA). The episode covers Eimear's fascinating story from starting her career with just a desk in her room in Limerick to being named one of Irelands 30 under 30 through bringing brands to life! 

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Eiza Murphy15 Dec 202000:27:03
Irish Singer-Songwriter, Eiza murphy reflects on her journey so far in the music industry what she hopes to do next.

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Bua Fit - Dave Stapleton08 Dec 202000:27:15
Founder & CEO of Bua Fit, Dave Stapleton reflects on the journey so far in his business venture and what he hopes to do next.

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Emma Thompson | Take The Plunge Podcast11 Jan 202400:47:13
Ciaran and his guest of this episode, female founder Emma Thompson, talk about the processes of becoming a beekeeper, how to make a business from a hobby and many more bee-related topics. Follow Ciaran and Thompson down the rabbit holes of beekeeping and Emma's story of how she started her business Bee Haven Body Care, a body care brand selling products made with Emma's own honey.

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Deidre Mc Gettrick | Take The Plunge Podcast17 Oct 202300:36:01
This episode, Ciaran Burke gets to interview female entrepreneur and business owner Deidre Mc Gettrick. Deidre, or "Dee" as Ciaran calls her, is the founder and CEO of the furniture and furnishing retail website ufurnish.com. The idea behind ufurnish.com is to bring furniture from every possible retailer and manufacturer together, to make the furniture-buying journey easier for the customer. She shares her journey, from idea to successful business, so listen closely because you can definitely learn something.

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Sháá Wasmund | Take The Plunge Podcast13 Sep 202300:49:14
In this edition of 'Take The Plunge', our own Ciaran Burke interviews renowned British businesswoman Sháá Wasmund MBE, delving into her many past ventures and experiences. What Wasmund is, is hard to explain as she has been a boxing manager, a business owner and an author, but most of all she is headstrong and ambitious. Through her many years of working, from when she was barely 20 to today, she has stayed determined and keeps working to better herself and the industry.

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Pamela Laird - Moxi Loves | Take The Plunge Podcast15 May 202300:38:25

In this episode, Ciaran meets Pamela Laird a renowned entrepreneur and the creative force behind MoxiLoves, a thriving beauty and lifestyle brand that has taken the industry by storm. With her keen business acumen and unwavering determination, Pamela has built an empire from the ground up, providing invaluable guidance to aspiring business owners and anyone seeking inspiration to pursue their dreams of owning a business.


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Julia Vendramin - LABELL-D | Take The Plunge Podcast. S4 Ep.330 Sep 202200:29:55
This week Ciaran met with the co-founder of LABELL-D, Julia Vendramin. Julia discusses her long spanning career in fashion and her learnings from starting her own sustainable fashion business. This episode is packed with insights on starting and scaling your own business as well as defining your brand identity. 

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