Tactical & Practical – Details, episodes & analysis

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Tactical & Practical

Nate Lagos

Business

Education

Frequency: 1 episode/8d. Total Eps: 101

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

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https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel
2 shares
https://commerceroundtable.com/
1 share
https://www.originalgrain.com/pages/all-whiskey
1 share

https://open.spotify.com/show/23IMg6aJK1RcGOMeTA7VE4?si=2fe29905457b4b43
1 share

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Score global : 43%

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6 Steps To Fix Your Meta Ad Performance, with Cody Wittick

Thursday, July 16, 2026 • Duration 33:36

Cody Wittick makes his Tactical & Practical debut by outlining the 6 steps he takes when Meta performance drops, rather than panic pulling levers. His full breakdown can be found in this tweet: https://x.com/Cody_Wittick/status/2059355220358955458?s=20 This episode is brought to you by Intelligems.io, which is my favorite tool to use to increase meta performance. Test headlines, copy, images, offers, prices, and everything else you can think of on your shopify store! If you're struggling to get meta to reach new people, you need to be using WasteNot.io | I've used it at two brands now and seen an immediate reduction in CAC that resulted from us getting better at excluding past customers. Click here to sign up today: https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel

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Gifting Messaging Without The Discount

Wednesday, July 1, 2026 • Duration 10:14

Did you know you can start running gifting messaging on your site & in your ad account BEFORE you launch a sale, like Father's Day or BFCM? Early in the month of May, I tested Father's Day Gifting Messaging across websites of 4 different brands that all sell products that make good father's day gifts. Even before the sale or the offer is launched, this messaging outperformed evergreen site content, increasing CVR & RPS. Then, and maybe most importantly, once the sale does launch, we already know which messaging is best to roll out across the site and ad account, and can squeeze every single drop we can out of the promo period. One client, YoY father's day comps are nuts: They spent 30% LESS money on ads, and did 34% MORE revenue. You 1000% need a plan to test gifting messaging in OCTOBER this year, weeks before you launch any kind of holiday sale, so that when you launch the sale, you're launching it already having your messaging dialed in. Tactical & Practical is brought to you by Intelligems.io - they're the software solution that allows me to test all this messaging on site and shows me where we're increasing Conversion Rate, Revenue Per Session, and a lot more! Tactical & Practical is also sponsored by Waste Not! A software that fortifies your Meta ad spend to cut waste, reduce audience overlap, and decrease cost to reach new audiences! Check out what they've done for me here: https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel

Tactical & Practical – Details, episodes & analysis

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Tactical & Practical – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other6

Spotify3

RSS feed quality and score

Publication history

Latest published episodes

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Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other6

Spotify3

Youtube2