Sustainability Solved by Will Richardson

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The ten minute conversation that set my career (5/7)

Episode 75

Thursday, September 24, 2026 • Duration 07:37

A travel agent sold me a round the world ticket in ten minutes. A thesis on snowboarding in the Cairngorms quietly built the rest of my career.

Part five of seven on why Sustainability Solved is changing format. In this episode: three students selling me their cities, why the best-told pitch always wins, and how to use what people are genuinely interested in.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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How Sustainability Leads Are Actually Reading The Data Centre Backlash

Episode 74

Monday, September 21, 2026 • Duration 12:56

We spent thirty years cleaning up the air over Europe. It worked, and new analysis says it has made the warming faster. That is the fact I could not stop thinking about this week, and it is waiting for you at the end of this video.

I founded Green Element in 2004 and spent twenty years helping organisations measure what they had never measured before. I have now recorded more than 220 episodes of the Sustainability Solved podcast. In all that time I am not sure I have seen a single week reshape as many assumptions as this one.

Here is what we cover. Data centres are now the biggest story in energy, with Google putting 13 billion euros into Finland behind a 22-year nuclear contract, Massachusetts forcing new sites to bring their own clean power, Scotland mandating environmental impact assessments, and the US House passing the Ratepayer Protection Act by 417 votes to 3. The EPA has repealed greenhouse gas limits on coal and gas power plants, with its own projection of 123 million additional tonnes of carbon. The EU rewrote its sustainable finance and CBAM rulebooks in a single week. And research from the LSE put one week of British heat at £1.15 billion of lost output.

If you run net zero strategy, carbon accounting or Scope 3 emissions at a large organisation, this is the twenty minute version of the week that would otherwise cost you a day of reading.

Chapters follow the countdown from 10 to 1, then the three facts at the end.

Subscribe here for my substack that whittles down over 35 years of knowledge into bitesized chunks; Will Richardson | Substack

Subscribe for weekly sustainability intelligence that actually moves the needle, and tell me in the comments which of the three facts surprised you most.

#Sustainability #NetZero #CarbonAccounting #Scope3 #DataCentres

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Some people listen to some people (4/7)

Episode 73

Saturday, September 19, 2026 • Duration 06:46

At nineteen I was offered the chance to be the youngest pub manager in the UK. I turned it down because of who told me to.

Part four of seven on why Sustainability Solved is changing format. In this episode: managing staff at nineteen, the offer with the title and the money losing to the couple I actually trusted, and the sentence that is the whole reason Sustainability Solved Podcast is changing.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

The chicken suit test (3/7)

Episode 72

Wednesday, September 16, 2026 • Duration 07:04

I walked into hundreds of pubs before one offered me a job, on condition I dressed up as a chicken. It is still the best lesson in communication I have ever had.

Part three of seven on why Sustainability Solved is changing format. In this episode: why they tested the chicken suit and not my CV, how I was sacked repeatedly without ever being told, and why people have switched off from climate messaging.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

1.5 Degrees Is Confirmed Gone. Here's What Businesses Do Now. | WC 7 Sept 2026

Episode 71

Monday, September 14, 2026 • Duration 16:12

This week confirmed something climate scientists have been tracking for years: the 1.5-degree target is no longer achievable. The UN's latest report projects a best-case scenario of 1.8 degrees of warming. That's not a disaster story - it's a planning story. And we've got 10 more this week you need to hear.

We cover the supersized El Nino threatening food systems and supply chains worldwide - with the WMO warning it could be the strongest since 1950. We look at Nepal's catastrophic glacial collapse that killed over 1,250 people and exposed a near-empty Loss and Damage fund with $485 million against a $580 billion need. And we unpack the clean energy paradox where a record €1.9 trillion in investment still only covered 40% of demand growth.

We also look at China's historic milestone - solar capacity surpassing coal for the first time - the UK food security crisis flagged by the NAO, and what the AfD's landslide in Germany means for climate policy across Europe.

Plus: three environmental facts that didn't make the mainstream news this week - and should have.

This is your weekly sustainability intelligence, ranked by what the world is talking about most. If you work in Food and Beverage, Media, Marketing and Advertising, or lead sustainability for a large organisation, this is your briefing.

Want to know more and connect - Will Richardson | LinkedIn

#sustainability #NetZero #climatechange #ESG #carbonaccounting

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Off grid since 1950: the cow field lesson (2/7)

Episode 70

Friday, September 11, 2026 • Duration 07:18

Rainwater harvesting, a reed bed and a solar thermal shower in a Welsh cow field. The engineering was never the hard part.

Part two of seven on why Sustainability Solved is changing format. In this episode: how a caravan nobody wanted became a log cabin everybody agreed to, why my dad shipped it from Canada when he should have bought it here, and what to do about the site or supplier where your plan is going slowest.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

Why sustainability communication keeps failing (1/7)

Episode 69

Wednesday, September 9, 2026 • Duration 05:31

My grandmother was taken to court for burning litter on a beach in Aberdyfi. Nobody asked her why the litter was there in the first place.

This is part one of a seven-part series on why Sustainability Solved is changing format. In this episode: the court case that started it, why the litter was the smaller problem, and the two questions to ask about any sustainability decision your organisation made last year.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

Data Centre Signals: Two UK Sites Now Out-Emit ExxonMobil UK

Episode 68

Monday, September 7, 2026 • Duration 11:18

Two planned English data centres would emit more carbon a year than ExxonMobil's entire UK operations. That single number tells you where sustainability is heading this autumn, and it sits at the top of this week's countdown.

This week we run the full top 10 in sustainability news, ranked by what the world is actually talking about. Data centre emissions and the public backlash take number one. Heat adaptation moves into corporate budgets at number two, with 37% of UK businesses already spending on it. Solar and battery storage turn into a business continuity play at number three, and energy costs become a strategy problem at number four.

We also cover the reporting split, with ISSB adoption reaching 35 jurisdictions while Brazil steps back, and what PepsiCo's use of environmental attribute certificates tells us about the new Science Based Targets initiative rules on Scope 3.

Then we count down the three most surprising environmental facts of the week, including where an AI data centre's water footprint really comes from, and hand you one thing your business can act on straight away.

If your organisation is working out what net zero, carbon accounting and Scope 3 reporting mean while the rules keep moving, this is the weekly sustainability update built for business leaders rather than specialists.

More on our platform and advisory work: www.51tocarbonzero.com

Our referral programme for sustainability consultants and advisors: www.51tocarbonzero.com/referral/

#Sustainability #NetZero #CarbonAccounting #Scope3 #DataCentres

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

The Will Richardson Podcast: Lessons from 50 Years of Living

Episode 67

Saturday, September 5, 2026 • Duration 05:16

About the Show

Join Will Richardson on an authentic journey through five decades of real-world experience, where failures become stepping stones and personal stories illuminate the path to success. This isn't your typical advice podcast – it's raw, honest, and deeply personal.

After 50 years of living, learning, and yes, failing, Will believes that our greatest lessons come not from our victories, but from the times we stumbled and got back up. Each episode peels back the layers of conventional wisdom to share the messy, complicated, and ultimately transformative moments that shape who we become.

What You'll Discover

Through carefully crafted three-part episodes woven with personal narratives, you'll explore:

- Real stories of failure and the unexpected successes that followed

- Hard-won insights from decades of professional and personal challenges

- Authentic reflections on vulnerability, growth, and finding your voice

- Practical wisdom that can only come from lived experience

Why This Matters

"If one person can learn from what it is that I have learned from in order for them to be more successful, then that is a win as far as I'm concerned." - Will Richardson

This podcast exists on a simple premise: your struggles don't have to be in vain if they can light the way for someone else. Will opens up about his journey not from ego, but from a genuine desire to help others avoid the pitfalls he's navigated and accelerate their own growth.

New Episodes

Monday, Wednesday, and Friday throughout September, with more to come.

Available on Spotify and all major podcast platforms. Your ratings and reviews help others discover these stories – and they mean the world to Will.

*Ready to learn from someone who's been there, done that, and isn't afraid to tell you about the times it all went wrong? Subscribe now.*

How Smart Businesses Are Reading This Week's Climate Risk Data

Episode 66

Monday, August 31, 2026 • Duration 09:34

This week in sustainability, the story everyone's missing is the one connecting two records set on the same day: the hottest ocean temperature ever recorded, and the fastest build-out of gas power for AI data centres we've ever seen.

I break down the top 10 sustainability stories of the week, including why the Science Based Targets initiative's first Net-Zero Standard update since 2020 has split the industry, how climate risk is now showing up directly in US house prices and UK insurance claims, and why your coffee is getting more expensive because of the weather, not the market.

We also cover Africa's newly discovered carbon vault, the reshuffle happening in sustainability leadership at Netflix, McDonald's and SBTi, and what's changing in the ESG software market.

If you work in sustainability, Food & Beverage, or Media, Marketing & Advertising, this is your five-minute catch-up on the week's climate risk and net zero news.

Watch to the end for three mind-blowing environmental facts you won't have seen anywhere else this week.

Find out more about our Climate Unlimited™ advisory model at https://www.51tocarbonzero.com

Subscribe for weekly sustainability intelligence that actually moves the needle, and drop a comment below if you want us to cover a story in more depth.

#Sustainability #NetZero #ClimateRisk #CarbonAccounting #ESG

Mentioned in this episode:

51-0 Referral Link

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

Sustainability Solved by Will Richardson – Details, episodes & analysis

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Sustainability Solved by Will Richardson – Details, episodes & analysis

Podcast details

Recent rankings

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