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Explore every episode of the podcast Surf and Sales

Dive into the complete episode list for Surf and Sales. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
S6E36 - Navigating the Shift from Remote to Hybrid: Strategies for Sales Teams24 Nov 202500:33:25

In this episode of the Surf and Sales podcast, Scott Leese and Richard Harris sit down with Victor Vatus, the CEO and founder of TrackRec, to discuss the evolving landscape of sales hiring and the challenges facing both employers and candidates.

Victor shares insights on the growing demand for industry-specific experience, the shift from remote to hybrid work, and the concerning trend of "overemployment" among some sales professionals. The conversation delves into the nuances of how different industries approach hiring, the importance of building a strong company culture, and the long-term consequences of trying to "double-dip" on jobs.

Whether you're a sales leader navigating the changing hiring landscape or a salesperson looking to stay ahead of the curve, this episode is packed with valuable insights and practical advice. Tune in to learn how to position yourself for success in the ever-evolving world of sales.

S6E35 - Chris Albro -From Fish Washer to CRO: An Unconventional Path to Sales Leadership17 Nov 202500:50:28

Chris Albro, the CRO of People.ai joins the Surf and Sales podcast. We discuss the challenges of maintaining data quality in CRMs, how to proactively addresses customer concerns around AI, and the generational differences in work ethic and expectations. Chris also shares insights on the evolving sales landscape, the impact of AI, and the importance of empathy and execution. 

 

And the next www.surfandsales.com event is happening in November 2026. #PuraVida

S6E26 - St. John Craner - You have to sell slow to sell fast.28 Jul 202500:40:03

St. John raner dive into the fascinating world of agricultural sales and the rapid technological advancements transforming the industry. 

Sinjin is a sales training expert focused on the agricultural sector, shares insights on how farmers are embracing cutting-edge technologies like AI, precision farming, and data analytics to drive efficiency and productivity.

The conversation explores the unique challenges and relationship-driven nature of selling to farmers, as well as the generational shift towards younger, tech-savvy farm owners driving innovation. 

S4E27 - Going from Individual Contributor to Leader with Austen Schaefer03 Jul 202300:48:00

Austen Schaefer from Clozd joins us on the Surf and Sales podcast.

  • What mistakes to avoid
  • What it means to take that next step
  • What you can do to take that next step.

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E25 - Will AI Replace RevOps with Craig Jordan26 Jun 202300:44:10

Craig Jordan joins us on the Surf and Sales podcast. 

  • Reducing the Bloat with Rev Ops
  • Attaining revenue in a smarter way
  • Convincing leadership rev ops is a must have.
  • The Dream Starting Sales Team 
  • AI in Revenue Operations

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4 Bonus Episode Little Scotty's Birthday Special23 Jun 202300:42:55

This was the top-secret episode. The one where Richard decided to interview Scott's parents and brother about what Little Scotty was all about. 

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4 Bonus Episode Richard's Origin Story and Hating Socks23 Jun 202300:37:20

This is from the WayBack Time Machine. Season 1 Episode 3.  Richard shares his origin story. 

  • How he became a consultant
  • Why he used to hate wearing socks
  • His focus on Mental Health

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E24 - Your laziness is what's holding you back19 Jun 202300:44:54

Point Break!  Matt Wolff from Ticket Time Machine joins us on the Surf and Sales podcast. 

  • The red flags when choosing partners
  • Selling technologies to non-tech-minded customers
  • Why full cycle is the right way to go.

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E23 - The Ultimate Why Episode of Sales12 Jun 202300:48:52

Point Break! Adam Goyette joins us on the Surf and Sales podcast. He shares some amazing insights.

  • How to get through the noise with your message
  • Why should they care?
    • Why should they care about you?
  • How a marketer ran a 40-person sales team.
  • When a marketer runs a 40-person sales team.

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E22 - AI will NOT displace the Sales Team with Tito Bohrt12 Jun 202300:50:28

Shredder! Tito Bohrt joins us on the Surf and Sales podcast. 

  • Is AI annoying yet?
  • Motivating your team through scary times of the economy and AI
  • Be careful of the articulated AI lie

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E21 -S.A.D.N.E.S.S. - Sales are Dope with Ben Gould and Ross Pomerantz05 Jun 202300:54:26

Point Break!  Corporate Bro Ross Pomerantz and Ben Gould joined us today to discuss.

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

S4E20 - From picking your brain to charging for your time with Anthony Natoli05 Jun 202300:51:07

Point Break!  Anthony Natoli joins us on the Surf and Sales podcast to discuss

  • Getting off the sidelines and engaging in building your brand
  • The right mindset for starting to build your brand.
  • Is having an addictive personality help or hinder your sales career?

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

S4E19 - Re-release S1E2 - The 2nd ever Surf and Sales Podcast Espisde31 May 202300:47:40

Shredder! Season 1 Episode 2 is re-released for your amusement. This episode is all about interviewing, and all these years later, the advice stays pretty solid. 

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

 

S6E25 - Mike Muhlfelder - What AI f*cking up about sales?23 Jun 202500:46:44

Acandid conversations between sales leaders Scott Leese, Richard Harris, and  Mike Muhlfelder In this episode, they chat with Mike Muhlfelder, founder of CalmOcean Sales, about the current state of B2B sales.

Mike shares his insights on the "epidemic" of not having enough pipeline, and how proper qualification is key to solving this issue. He explains his "four Ws" approach - focusing on what happened, why it needs to be solved now, who owns the project, and when it needs to be live.

We also discuss what AI is f'ing up in sales, with Mike cautioning that while AI can be helpful, it can't yet predict human behavior and decision-making. Scott and Richard share their perspectives on the future of sales jobs and the potential impact of automation.

You will come away with actionable strategies as well as thought-provoking perspectives on the evolving sales landscape.

Need more info? Find us here.

www.TheHarrisConsultingGroup.com

www.ScottLeeseConsulting.com

www.SurfAndSales.com

 

S4E18 - Re-release Surf and Sales Season 1 Episode 131 May 202300:37:29

Point Break!  We've decided to re-release the very first episode of Surf and Sales where we simply, well, sound exactly how you would expect us to sound. 

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E17 - No Degree Required29 May 202300:44:15

Shredder! Jonaed Iqbal joins us on the Surf and Sales podcast and shares stories about how to get a role in sales even if you don't have a college degree.

  • Being bold
  • Craziest stories of how people get hired.
  • How to manage time over so many platforms

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E16 - How to stop wage theft in your comp plan.29 May 202300:40:28

Gnarly!   Dan Goodman joins us on the Surf and Sales podcast to discuss

  • What is my recourse if my company screws me on comp? 
  • Complex comp plans 
  • Standing up for your commissions and yourself

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E15 - From Homeless to Top 1% of Sales Industry22 May 202300:47:46

Wow! Shari is truly a remarkable human being. She's been through homelessness twice before 18. And if that's not enough her kids survived a school shooting, and she shares all of this and how it relates to sales too.

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E14 - The Best Sales People Are Engaging, Not Knowledgeable15 May 202300:56:10

Point Break!  Colin Coggins and Garrett Brown join us on the Surf and Sales podcast.  As partners and authors of the best-selling book "The Unsold Mindset."

  • Adding Value vs. Extracting Value
  • If you ask for advice, you get money. If you ask for money, you get advice.
  • Intentional Ignorance

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E13 - Sharing your favorite failure15 May 202300:45:58

Gnarly!   Gary Garth joins us on the Surf and Sales podcast to discuss six exits and his favorite failures.

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

Connect with us on LinkedIn

Get a free copy on GaryGarth.com and use the coupon SurfandSales and get his book on Gary Garth.com 

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E12 - Branding, Scripting, and Beyond first 90 Days of your solo-preneur career08 May 202300:44:45

Shredder Tom Slocum joins us on the Surf and Sales podcast and drops some awesome nuggets

  • What people say in the room behind closed doors when you aren't there defines your brand. 
  • When your prospect picks up the phone 

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E11 - Buzzwords, Advisory Roles, and Side Hustles25 Apr 202300:41:41

 

Point Break! An unplanned and unscripted conversation of random questions around buzzwords in sales, advisory roles, and side hustles involving real estate  

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E9 - Do Influencers Need to Disclose if They Are Paid to Promote with Tim Harris of Uniphore17 Apr 202300:48:56

Boom! Tim Harris from Uniphore joins us on the Surf and Sales podcast. What started as a conversation around Product Marketing and Sales quickly shifted to whether sales influencers need to mention if they are posting paid content. 

  • One to One vs. One to Many messaging
  • What is a strong voice as a brand
  • Influencers disclosure to paid content.

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S4E10 - Culture is defined as the worst behaviors tolerated.17 Apr 202300:43:33

Shredder! Leanne and Al Elliott join us on the Surf and Sales podcast to talk about culture

  • The biggest lies people believe when building business culture. 
  • How do you really define culture?
  • How do you rebuild your culture?

Big props to Hubspot for making us a part of the Hubspot Podcasting Network!

  • They even offer free tools to help your sales and marketing team. Click Here 

Connect with us on LinkedIn

Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!

 

S6E24 - Riley Blaisdell - Last Chance for Redemption02 Jun 202500:38:19

Riley shares his fascinating journey, from being a high school dropout to building a successful sales career.

Key Takeaways:

  • Riley's early entrepreneurial spirit, selling candy and snacks as a kid to buy ice cream
  • His struggles with getting into trouble as a young adult, and how a mentor's disappointment in him was a turning point
  • The importance of surrounding yourself with the right people and mentors to help you grow
  • Riley's impressive sales accomplishments, including turning a $500 deal into a $4.5 million account
  • The value of patience, persistence, and developing business acumen in sales
S4E8 - How to grow your expansion sales with Michael Tuso from Callypso03 Apr 202300:45:05

simply saying upselling and cross-selling to your current customer base is not enough. You need to understand what those seditions meanin your company and equally, when and how to start the conversations. 

S4E7 - How to pick the right rocket for your moonshot20 Mar 202300:41:02

Elizabeth started her career in financial services and pivoted and figured out how to find the right start-up. 

S4E6 - Negotiating Severance13 Mar 202300:28:08

Yes, you can negotiate a severance and this is the episode that explains it all. 

S4E5 - Your Sales Practicing is All Wrong27 Feb 202300:56:21

If you are running your sales training and coaching at game speed is hurting you. Jordana Zeldin and Jonathan Mahan share all the right and best practices to help you adjust.

S4E4 - How to close $1m with an abundance mindset in MidMarket with JC Pollard27 Feb 202300:44:29

JC Pollard joins the show and explains how he closed $1m in 2022 with 40+ deals. And most are outbound

S4E3 - How AI will change the future of the SDR role with Daniel Wiener27 Feb 202300:38:39

The average salesperson will be replaced soon, and Daniel explains why. We then dig deeper into what it's like being a co-founder with a close friend. 

S4E2 - Small Wins = Big Wins with Matt Ferguson20 Feb 202300:42:19

What if you were a professional golfer and decided to move into sales and sales leadership coach? Essentially this is the Sales Manager 101 episode even if you've been doing it for 10 years.

Welcome to the show Matt Ferguson.

Topics include:

  1. Are you a pipeline manager or a structure manager?
  2. How to ATM your sales team: Awesome, Typical, Mess
  3. Small Wins = Big Wins
S4E1 - The key to founder led sales to profitability with Michael Martocci20 Feb 202300:48:07

The key to founder-led sales is to improve the product/services faster, which is revenue growth. The key to transitioning to from founder-led sales to a salesperson is not letting them sell for 90 days. The key to upselling in founder-led sales, ask for feedback - those conversations lead to more extensive discussions about other problems we might be able to solve for them.

Michael Martocci joins us and shares his thoughts and insights on this and more.

S3E58 - What about Sales Leadership Sucks with Katy Mcfee26 Dec 202200:42:06

So you climb the ladder of success to EVP of Sales and then decide it's not what you want; what do you do?  She had to slow down and learn what lights her up. 

Stop believing the fear of what you think people think about you. 

S3E57 - Surf and Sales Bonfire - If You Don't Invest in Yourself Why Should a Company with Larry Long Jr19 Dec 202200:50:42

Larry brings the fire as always. Here's what you are going to learn. 

When you invest in yourself others will notice.

Controlling what you can control

Where to start and how to start

E - Entrepreneurial Spirit

P - Preparation and Planning

I -Internal Drive and Desire

C - Communication 

 

 

S6E23 - Lori Richardson - Bridging the Gap: Preparing the Next Generation of Sales Professionals02 Jun 202500:42:31

Lori, Scott, and Richard discuss the evolving sales landscape, including the impact of AI and the importance of sales education programs to prepare the next generation. They explore the challenges and concerns around AI's role in sales, as well as the opportunities to enhance the sales profession through technology. The group also highlights Lori's work with the Barb Giamanco scholarship, which provides financial support to women in university sales programs, and the need for more industry involvement in academia.

S3E56 - How to build a better pipeline for 2023 with Donald Kelly30 Nov 202200:43:14

Pipeline, pipeline, pipeline.  Without a pipeline you have no sales.  Donald Kelly is a savant when it comes to building pipeline and he shares some of this best practices for 2023 to help you grow your pipeline.

S3E55 - Baby shoe selling with Craig T. Ingram09 Nov 202200:35:18

Want to learn how to use baby shoes to help you sell?

Want to learn about the kryptonite of sales?

Don't miss this episode with our good friend, Craig Thomas

S3E54 - Stock Options Straight Talk with Colin Cadmus08 Nov 202200:56:56

Listen in and learn all the things you need to know about how stock options work in the start-up world. Nobody ever teaches you this, until now. 

S3E53 - There's one word every founder and salesperson needs to know, with Eldad Postan-Koren07 Nov 202200:39:52

The ultimate founder unicorn.  Someone with a sales background and the ability to actually code the product. Eldad from Winn.ai shares amazing insights on combining these two roles together including: 

How a global pandemic can drive the creation
Why does it take 1-2 hrs/ day to update the CRM
What you need to get right when moving from beta to scaling the business
What tech founders need to understand about moving from founder-led sales
Finding the right partner in your first sales hire as a founder
Forecasting the first time.

S3E52 - Getting the right pipeline at the right time, with Joe McNeill31 Oct 202200:35:13
As the sales world shifts towards a more revenue focus, it's critical to understand how to effectively measure marketing and sales as with a single alignment.


The skillsets needed from marketers and sales needed for 2023
How to create a combined compensation model for sales and marketing
All the new revenue titles and what it means
How to find out if the new company has 
What's the number one driver of conversion rates
The value of curiosity and problem solvers

S3E51 - Be prepared for change, with Amy Leigh Looper31 Oct 202200:48:35

After 18 years in corporate sales in big tech, it was time to leap into her starting her own business. Oh, and along the way, she had some of the biggest personal challenges, particularly as a mom.

What it means to fail forward
Fear of success can be as powerful as fear of failure.
Why farming is entrepreneurial
The wrong image of postpartum depression
Finding the balance as a mom and a career woman.
Why culture starts bottom up with front line leadership than top down.
The cues that your culture is bad.
What founders need to understand about culture going from Seed to A, to B. 
S3E50 - The Sales Innovation Paradox with Dr. Howard Dover31 Oct 202200:43:38
When does the capacity of technology start hurting the experience? Many tools in the sales stack are built with intent, not purpose. We create tools because the VC market wants to make money.

Technology is changing the buyer's behavior but will it stop the spam or keep making it worse?
What do we do when the customer is in a constant state of shift? We have to be constantly agile, says Dr. Dover.
Scaling culture does not mean replicating the 0 to 10 team member culture. Culture through contagion, not just deployment of strategy.

Gen Z wants the opposite of Millennials - so what is it?
S3E49 - Scary Good Sales Stories31 Oct 202200:49:41

Did you hear the one about... 

When you're taught to lie to your customers at your first sales job.
When your leadership tells you to lie to your customers
The time the mob said meet me outside in my black Cadillac
When the customer pulled the baseball bat during the walking-in cold call
Why betting on yourself will always get you through the scariest moments.

S3E48 - Is Warm Calling the New Cold Calling with Peter Skidmore31 Oct 202200:46:44

The skills you learn early in your sales career never go away as you grow your career, even when you become a founder. 

What it means to slow down to speed up
Navigating the founder mindset to focus on the "one thing."
Two keys to successful leadership.
The difference between rejection as a founder and sales. 
The value of time is driving decisions
Chasing time is more valuable than chasing money.
Why the sales interview process is still broken

S3E47 - You are not born excellent at anything with Mona Akmal31 Oct 202200:43:35

ROI is the biggest behind Crypto
Understanding how the economic downturn helps your company.
The insights economic downturns teach founders.
Brute force to first $1m-$2m will not get $100m
Finding thought partners with your first customers is the most important thing. 
Founders must show their early customers they care, not pitch "the baby"
How to get your first customer to be a big customer.
Enlightened self-interest is greater than humility.
Time is more scarce than money.

S6E22 - Cory Terre - The Best Way to Evaluate a Potential Unicorn21 Apr 202500:39:00

In this episode of the Surf and Sales Podcast, hosts Scott Leese and Richard Harris sit down with Cory Terre, a sales performance coach at Cellfire. Cory breaks down the 3 key factors he looks for when evaluating new job opportunities - people, product, and potential.

Cory shares wild stories from his early days working at Main Street Hub alongside Scott, including the time Scott gave him a brutal wake-up call that changed the trajectory of his sales career.

Scott and Richard share their thoughts on the latest AI and automation tools impacting the sales world. 

This episode is packed with valuable insights for anyone looking to level up their sales game or make a smart career move. Don't miss it!

S3E46 - What's the worst that could happen? with Monique Mills31 Oct 202200:48:48
What if you were a founder with an engineering degree and an MBA? Well, Monique Mills is that person. This episode will let you bridge the gap between being a revenue individual and a technical founder. 


Dealing with a Technical Founder as a Sales LeaderThe origin story from engineering to sales and leadership
Connecting the dots be
Providing value to someone willing to 
Everything must have value to someone else, not just you.
How does a founder know when to let go?
I give people the things I wish I had

S3E45 - Go from being a 6 to 7 Figure AE *Live Bonfire Session*03 Oct 202200:53:43
There is only one way to describe this episode. Pure Fire. So much wisdom dropped.


What are your 5 Dream Lives
7 figures are the NEW 6 figures

You cannot make your identity based on your money
The 12-Week Year
We all need running mates, mentors, and mentees
Sometimes we have to embrace the suck
S3E44 - Why tonality matters in sales with Jen Allen of Challenger03 Oct 202200:48:14

Jen started her sales career non-traditionally. She started as an account manager and customer service; then she decided to move into sales.

What you should be teaching your new reps first and it's not about the product.
The Challenger Methodology does not mean ignoring relationship selling
How tonality matter
How to value your worth as a keynote speaker
You will never be excellent in sales
What does the role of evangelizing role really mean

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