Explore every episode of the podcast SuperMarketers.ai: Your Roadmap to AI-Driven Marketing
| Title | Pub. Date | Duration | |
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| Mastering Content Creation in the Age of AI: Insights from SEO Expert Greg Brooks | 15 Sep 2024 | 00:38:02 | |
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| How Enterprise Companies Can Overcome AI Adoption Challenges in Marketing | 29 Aug 2024 | 00:25:12 | |
Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions. Manobyte - https://www.manobyte.com/ Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/ | |||
| Scaling B2B SaaS from Seed to IPO: UTTR's Sam Viskovich on using AI, Fractional Teams, and Creativity to Generate Growth and Demand | 11 Apr 2024 | 00:25:50 | |
2:00 - The philosophy behind UTTR's fractional team approach 4:50 - Areas where AI is useful for marketers (ideation, copywriting, analysis) 11:00 - The promise and challenges of personalization at scale 17:30 - The importance of creativity in digital advertising 24:40 - How Sam stays up to date with marketing and AI developments | |||
| Scaling B2B Cold Outreach with AI: Insights from Sales Captain CEO Bill Stathoupoulos | 28 Mar 2024 | 00:34:18 | |
Bill Stathopoulos on Linked In 1:11 - Bill shares the organic story of how Sales Captain started and grew to a successful B2B outbound agency. 4:04 - The importance of defining your total addressable market and ideal customer profile for successful cold outreach. 6:00 - Bill explains the power of cold email as a targeted and cost-effective outreach method. 9:30 - Key components of a successful cold email campaign: audience, messaging, offer, and supporting content. 13:00 - How Sales Captain uses AI tools like Clay for lead segmentation and enrichment, saving time and manual labor. | |||
| Outsmarting AI: Strategies for Creating Unique, Human-Centric Content with Originality.ai CEO Jon Gillham | 14 Mar 2024 | 00:25:49 | |
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| How to Use AI to Streamline Your Marketing Processes: Insights from Marketing pros.ai | 28 Feb 2024 | 00:28:03 | |
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| How To Create AI Personas to Scale Your Marketing with Michael Goldrich | 07 Feb 2024 | 00:26:56 | |
Michael Goldrich on Linked In
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| How To Leverage AI To Transform Your Business Operations, with Tyler Fisk of LightMagic.ai | 31 Jan 2024 | 00:33:29 | |
| The Impact of AI on Marketing Tactics: A Conversation with Google's Neama Dadkhahnikoo | 29 Dec 2023 | 00:24:32 | |
Neama Dadkhahnikoo on Linked In
Show Highlights: 3:45 - Introduction to Neama Dadkhahnikoo and his role at Google Outbound, focusing on Cloud AI. 6:00 - Discussion on the daily applications of AI in marketing and productivity, and its impact on market strategies. 8:05 - Neama shares unique AI use cases in data analysis and customer representation, emphasizing diverse data sets for accurate AI outcomes. 12:18 - Exploring AI's capabilities in enhancing email and presentation productivity, and customizing AI models for specific business needs. 14:22 - Insights into the future of AI in marketing automation and the importance of human oversight in automated processes. 16:29 - Best practices for structuring prompts to get the most effective responses from AI tools in marketing tasks. 18:57 - The role of data annotation and human feedback in improving large language AI models, and their relevance to marketing. 21:07 - Neama talks about integrating AI with marketing analytics for deeper insights and better decision-making. 23:12 - Future vision of AI in marketing: Recommendations for marketers to prepare for an AI-driven landscape. 25:42 - Closing remarks: Neama's advice for aspiring marketers to leverage AI in their marketing strategies effectively. | |||
| How AI Can Be An Invaluable Copilot in Customer Success: Danny Villareal's Innovative Approach at Jungle Scout | 13 Dec 2023 | 00:33:39 | |
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| How Custom AI ChatBots Can 3x ROI, with Rebecca Clyde, CEO of Botco.ai | 06 Dec 2023 | 00:21:56 | |
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| How AI & Automation Enable This Agency to have 1200 Clients, with Jeff Staats, CMO at Haley Marketing | 28 Nov 2023 | 00:27:12 | |
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| The Future of Brand Safety: AI & Social Media Moderation Insights from Matthew McGrory, CEO @ Arwen.ai | 23 Jul 2024 | 00:31:42 | |
Timestamps: 2:57 - Using RAG for brand-specific engagement 5:22 - Balancing AI automation with human oversight 8:28 - Prompt engineering and human-reinforced learning 9:00 - Using AI for creative storytelling in marketing 12:27 - Manual moderation techniques before AI tools 14:00 - Creating a structured approach to social media engagement 17:32 - Understanding brand health reports and benchmarks 21:38 - Analyzing sentiment and emotions in social media campaigns 26:53 - Key takeaways for growing on social media using AI 30:46 - Closing remarks and contact information | |||
| How To 10x Website Traffic With Programmatic SEO with Mason Yu of ClickUp | 15 Nov 2023 | 00:35:05 | |
Mason Yu is a growth professional with extensive experience in SaaS, the creator economy, and music, who loves to build products and businesses. He works on the SEO Product at ClickUp, and is pursuing his MBA/CS at Chicago Booth School of Business focused on product management, marketing strategy, and computer science. Highlights from the conversation:
02:49: Exploring Programmatic SEO 07:31: Programmatic SEO Strategies 11:24: Overcoming challenges with Programmatic SEO 20:17: Mason's Favorite use Cases of AI in Marketing 24:46: AI Tools and Resources for Marketers | |||
| The Truth About AI Content: Insights Into Google’s Changes to Ranking Content with Bernard Huang, CEO of Clearscope.io | 07 Nov 2023 | 00:36:39 | |
Bernard Huang is the Co-Founder at Clearscope. Clearscope helps thousands of content teams from businesses like Adobe, Shopify, Condé Nast, Nvidia, Deloitte, Intuit, and HubSpot drive more search traffic. Clearscope is a small, bootstrapped team that's built a best-in-class product that is already doing millions in revenue as a leading tool for SEO and content marketers. Find Bernard online:
HIGHLIGHTS: 01:45 - Bernard explains how ClearScope helps optimize content for search engines by identifying important keywords and entities. 08:20 - He discusses how AI content often just summarizes what Google already knows, so doesn't add value. But human-directed prompting can make AI content more unique. 13:40 - Examples of how Bernard uses AI assistants like ChatGPT for quick drafts, templates, and brainstorming ideas. 21:00 - Tips for crafting AI prompts to create high-quality content, like giving the AI a specific blogger persona and intent. 31:20 - Bernard explains how AI is making people distrust written content, so brands should focus more on quality over quantity | |||
| How AI Can Help You Become A Prolific Educator and Expert, with Nils Liedlich of Letter Leverage | 27 Oct 2023 | 00:32:44 | |
Show Highlights Here are timestamped key points from the podcast conversation: 00:06:44 - Favorite AI Tool is Anthropic Claude 00:07:51 - Why Scribe + Loom is invaluable for Nils 00:08:32 - How to use Idea Density in prompts 00:09:55 - Favorite AI Use Case is writing educational emails 00:10:12 - Best Resource is the AI Solopreneur newsletter 00:13:44 - Future of AI is embracing change management in businesses 00:16:33 - Nils advice for getting into AI as a marketer
About Nils Liedlich: Nils Liedlich, the visionary Co-Founder behind Letter Leverage, is a trailblazer in the world of AI brand development. With a remarkable talent for crafting captivating newsletters and email courses, he empowers AI brands to not just survive but thrive in today's competitive digital landscape. By capitalizing on the power of educational emails, Nils assists AI brands in unlocking the full potential of their existing web traffic, transforming it into a stream of valuable leads. In just the past four months, Nils's ingenuity and expertise have contributed to generating multiple six figures
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| From $100M Exit To Enterprise AI: How Jon Nordmark Is Pioneering Low Code AI For The Enterprise | 23 Oct 2023 | 00:21:35 | |
Show Highlights: Here are timestamped key points from the podcast conversation: 00:04:12 - Favorite AI Tool: Claude 00:05:34 - Best Automation: Generative coding, creates applications 17x faster 00:07:01 - Favorite Prompts: Ideas for creative marketing campaigns 00:09:22 - Resource to Learn AI: Iterate.ai platform and training 00:12:01 - AI Marketing Challenges: Adoption and integration 00:14:44 - AI Marketing Solutions: Start small, focus on mindset 00:16:29 - Future of AI: Rapid acceleration across industries 00:19:11 - Advice for Aspiring AI Marketers: Mix marketing and tech skills
About Jon Nordmark: Jon Nordmark is co-founder and CEO of Iterate.ai, a low code enterprise AI company with brands like ULTA Beauty, Circle K, and Maaco among its client list. Prior to Iterate.ai, Jon spent a decade as the CEO of eBags.com, guiding it to over $100 million in annual revenues and the ultimate sale to Samsonite. eBags was known for groundbreaking innovations in the retail and direct-to-consumer sectors, setting trends like dropshipping from third-party warehouses, negative cash conversion cycles, and A/B split testing. At Iterate.ai, Jon is rapidly innovating in the AI space with Iterate.ai, powering low code software for large enterprises. Links: | |||
| How a Developer Cracked the AI Marketing Code (and How You Can Too) , with Shanif Dhanani of Locusive | 19 Oct 2023 | 00:26:48 | |
Shanif Dhanani, Founder of Locusive, is an AI, Software, and ChatGPT Consultant. He’s a serial entrepreneur with over 10 years of experience in AI, data science, and software development. He helps businesses make better use of their data (especially with large language models) with custom software and machine learning.
Links Mentioned: Timestamps 00:04:23 - Favorite AI Use Case: Long-form content creation 00:06:12 - Favorite AI Tool: Claude for SEO articles 00:09:34 - Best Automation: TLDV for meeting transcripts 00:11:56 - Favorite Prompts: Outlines for long-form articles 00:13:45 - Resource for Learning: Your content and newsletters 00:18:23 - Challenges in AI Marketing: Conceptualizing use cases 00:21:34 - Future of AI in Marketing: More advanced content generation 00:26:01 - Advice for AI Marketers: Automate time-intensive tasks
Conversation Highlights: 1. Favorite AI Use Case: Shanif mentions using AI for content generation, particularly for creating high-quality long-form articles. He also discusses using AI for social media content and video generation. 2. Favorite AI Tool These Days: Shanif mentions several AI tools he uses, including CoPilot for code writing, ChatGPT for generating SEO-optimized articles, TLDV for recording and transcribing meetings, and Vocal Video for video editing with AI. 3. Best Automation You Can't Live Without: Shanif emphasizes the importance of automating tasks that take up a lot of time. He specifically mentions automating content generation using AI tools like ChatGPT. 4. Favorite Prompts: Shanif discusses using prompts for generating content and outlines for long-form articles. He also mentions using prompts to query AI for information retrieval and search within his data. 5. Best Specific Resource for Learning: Shanif mentions learning from marketers who are advanced in using AI for marketing, like Chase Diamond and Justin Walsh. He also suggests learning by using AI tools to solve specific problems and tasks. 6. Challenges and Solutions in AI Marketing: Shanif mentions that some challenges marketers face include conceptualizing where AI can help and generating high-quality long-form content. He suggests starting with specific tasks that AI can automate and experimenting with AI for different channels. 7. Future of AI in Marketing: Shanif acknowledges the increasing interest in AI adoption across various marketing fields, highlighting its current applications in content generation, SEO optimization, and automation, and anticipates its ongoing evolution as marketers discover novel ways to employ AI for personalization, engagement, and efficiency. 8. Advice for Aspiring AI Marketers: Shanif advises aspiring AI marketers to learn the fundamentals of marketing first. Then, identify the channels they want to invest in and figure out how AI can automate efforts in those channels. | |||
| How to Leverage AI for Data-Driven Creative: Scale Your Brand Experience with Omneky CEO Hikari Senju | 09 Jul 2024 | 00:25:46 | |
Show Highlights: 2:09 - Current AI capabilities in marketing 4:40 - Building effective brand assets for AI 6:53 - Analyzing marketing metrics with AI 9:06 - The future of personalization in advertising 10:55 - Limitations and potential of AI in marketing 14:27 - Integrating AI with existing marketing automation 17:54 - Advice for marketers to stay ahead in AI 21:51 - The enduring importance of human elements in marketing | |||
| How To Use AI for SEO, Content YouTube To Bootstrap to 9k Customers - With Tykr Founder & CEO Sean Tepper | 14 Jun 2024 | 00:22:18 | |
Check out Tykr: https://tykr.com/
00:00 Introduction and Guest Welcome 00:19 Sean Tepper's Background and Journey 02:24 Ticker's Growth and Features 03:49 Marketing and AI Integration 04:17 Content Creation Workflow 06:47 SEO and Content Optimization 10:39 Leveraging AI for Content 19:53 Learning Resources and Final Thoughts | |||
| How To Scale Content Creation with AI: Dan Sanchez’s AI-Driven Repurposing Strategy | 06 Jun 2024 | 00:33:48 | |
Thanks to this week’s sponsor, Landbot, AI Chatbot Generator for Conversational Experiences. Marketing, Sales, and Customer Service teams save time and cut operating costs by automating conversations with Landbot's AI Chatbot Generator. Start your free trial here:
Show Highlights: 1:00 - Dan’s Marketing Journey: Dan shares his transition from graphic design to a comprehensive marketing role, including his work at Sweetfish. 3:10 - The Impact of AI on Marketing: Dan explains how AI is becoming integral to all aspects of marketing and why he decided to focus on it. 5:35 - Repurposing Content with AI: Detailed explanation of how Dan uses AI to turn a single podcast episode into 40 pieces of content in 60 minutes. 8:00 - Tools and Techniques: Discussion on the tools like Cast Magic and custom GPTs Dan uses for efficient content repurposing. 10:15 - The Step Method: Dan introduces his "Step Method" for creating high-quality content using starter content, templates, examples, and prompts. 12:45 - The Power of Super Prompts: Insights into how super prompts enhance AI-generated content and make it more effective. 15:20 - Practical AI Applications: Examples of how AI can handle repetitive marketing tasks like scheduling and reporting. 17:50 - Personalization with AI: How to use AI for creating personalized and actionable content for different audience segments. 20:35 - Automating Education: Discussion on using AI to customize learning experiences and course content. 22:50 - Challenges and Learnings: Dan shares his experiences with the limitations and potential of AI tools in marketing. 25:00 - Future of AI in Marketing: Dan's vision for the future of AI in marketing and how marketers can stay ahead of the curve. 27:35 - Final Thoughts and Contact Information: Dan provides his final thoughts and shares how listeners can connect with him.
Learn More About Dan Sanchez: https://danchez.com/ Dan’s Podcast: https://aidrivenmarketer.com/ | |||
| How To Maximize Efficiency with AI & Automation: Repurpose & Distribute 10x faster, with Kyle Behrend, Founder at NFPs.ai | 22 May 2024 | 00:23:42 | |
Timestamps
Kyle Behrend, Founder of NFPs.ai, is a seasoned not-for-profit professional with over 13 years of diverse experience. His mission is to empower not-for-profits by providing access to AI knowledge and tools to maximize impact. Kyle's background spans from animal care to operations management, equipping him with a unique skill set in communication, teaching, and problem-solving. Through NFPs.ai, he aims to foster a future where not-for-profits confidently harness AI to save resources and increase their impact. | |||
| Leading Edge Teams: Cultivating a Culture of Continuous Innovation with Dan Chuparkoff | 09 May 2024 | 00:29:05 | |
Dan Chuparkoff is a keynote speaker with more than 25 years of hands-on, team-transformation experience at organizations of all shapes and sizes. He’s been a leader at Google, McKinsey, Atlassian, and an impressive array of startups and enterprises. He has consulted with countless other teams on AI, innovation, change-management, and collaboration. Dan’s clients have included many of the global Fortune 500 as well as some of the startup circle’s newest and brightest stars.
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| Cracking the LinkedIn Code: Insider Secrets to AI-Powered Marketing & Sales with Jérémy Grandillon Founder of AI Sales Innovator | 02 May 2024 | 00:30:38 | |
Find Jérémy Grandillon on Linked In Check out the AI Sales Innovator
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| Balancing AI and Human Creativity in Marketing with Alex Montas Hernández of The Remarkable Agency | 27 Apr 2024 | 00:35:11 | |
Alex Montas Hernándezon Linked In 7:45: How AI helped Ben Labs increase website traffic by 50% 13:57: Using AI to create templates for high-stakes emails 19:48: Automating video content creation with AI 26:46: Alex's favorite AI tools for marketers 28:33: The importance of simplicity when incorporating AI into your workflow | |||
| How to Transform Your Team into AI Power Users with Paris Childress of Hop Online | 11 Nov 2024 | 00:19:38 | |
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| How To Be A One-Person Growth Team - AI-Powered Marketing To Scale Your Efforts with Zach Wright of Reveal.ai | 10 Oct 2024 | 00:38:22 | |
6:01 - Exploration of how to use customer insights in marketing 11:05 - Zach explains how customer understanding manifests in marketing efforts 15:48 - Discussion on personalization in outreach and scaling efforts 21:13 - Explanation of Anthropic's prompt builder and its benefits 26:36 - Exploring different ways to use customer conversation transcripts for content creation 31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset" 35:57 - Discussion on creating SOPs and improving processes with AI | |||
| From Data Science to Generative AI: How to Think Like a Fractional Chief AI Officer with Josh Ebner of Sharp Sight Labs | 28 Mar 2025 | 00:40:39 | |
Show Highlights: 10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT 17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs 21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical 25:00 – How marketers can use segmentation and clustering models for better GTM strategy 32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights 34:00 – The future of LLMs in orgs: how they could replace middle management through summarization 📍 Visit Josh at Sharp Sight Labs 🤝 Connect on LinkedIn: Josh Ebner | |||
| How AI Scores Client Relationships for Scaling Professional Services: Courtney Baker, CMO of KnownWell | 11 Mar 2025 | 00:26:22 | |
Show Highlights: 0:00 - Introduction: How AI is reshaping client management in professional services 4:29 - Why professional service firms struggle with client data and decision-making 9:00 - How KnownWell’s AI scores client relationships and predicts retention risk 14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships 19:30 - How AI surfaces upsell opportunities and prevents churn before it happens 24:45 - The future of AI in operations and why marketing firms must adapt 26:00 - Closing thoughts: How AI can give your business a competitive edge
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| From 3 Words to 20+: Why AI Search Queries Are Destroying Traditional SEO with Shane Tepper of Retina Media | 15 Aug 2025 | 00:19:14 | |
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| The End of Traditional SEO: How AI is Reshaping Content Marketing with AirOps | 16 Jun 2025 | 00:32:16 | |
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| Fathom CEO Richard White on Leveraging AI Meeting Notes for Scalable B2B SaaS Marketing | 02 May 2025 | 00:24:07 | |
Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers. Check Out Fathom: https://fathom.video/ | |||