What You’ll Learn From This Episode: How to have an effective direct mail campaign A 200% guarantee of your mail being delivered and read by your leads Consistent way to find and convert customers and patients without the changing rules of the online platforms Related Links and Resources: Grab the “The Simple 3 Steps Process that Ensure Direct mail Success” book which is for FREE which includes a video companion training as well: https://book.3dmailresults.com/3-step-process-book Summary: Travis Lee is Internationally known as the expert in getting direct mail delivered, opened and read. As a Co-founder and President of 3D Mail Results, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies. His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year, consistently providing a positive returns of 200% to over 3500% for his clients. He is the “Go-To-Guy” to many of the top marketers in the country for 3D Mail ideas and implementation, including Dan Kennedy, and his company, GKIC, Bill Glazer, Chris Cardell, and his clients include a “Who’s Who List” of top direct marketers in the world. Here are the highlights of this episode: 2:15 Travis’ ideal Client: We work mainly with small to medium size businesses who are looking to grow their businesses with direct mail. We are working mainly with service-based businesses and professional practices like doctors, dentist, auto repair shops. And the common thing a lot of them have is that they are commonly overwhelmed with all the new shiny objects available especially online. They're looking for more consistent way to find and convert customers and patients without the changing rules of the online platforms. They are looking for a medium with some less competition. The mail boxes is not fully as they used to be. And if they are in the B2B sector, if they're looking to shorten their sales cycle and tighten up that time from time of first contact to the money-changing hands. 3:35Problem Travis helps solve: We allow people to have more conversations with the right person, develop deep relationships, because every transaction that happens, every business transaction or even in our personal lives starts with a conversation. So, having that coherent conversation, getting to know the person building that relationship leads to any other thing that we want in life. Whether we are looking for funding, whether we were looking for a new client, or whether we are looking at it. 4:36Typical symptoms that clients do before reaching out to Travis: The frustration with all the different things going on online. Ebbs and flows of sales, so high peaks when they turn the marketing on, and low values when they turn it off, that rollercoaster motion. And if they're living in the online world, their adds and cost are increasing, cost per click, cost per impression and all that stuff. Cost per acquisition is going up. and all that leads to one certainty which is what we don't want as a business owner. 5:46What are some of the common mistakes that folks make before finding Travis and his solution: The biggest problem I see, is they do the random acts of marketing. They walk into the office one day and say "crap, I need customers, I need new ones, I need my old ones to come back" and they turned the marketing faucet on. Marketing is not about random acts of marketing; it needs to be about systems. Any business is built on system, and same with advertising and direct mail. If you have system set-up then you can avoid the random acts of marketing. 6:47Travis’ Valuable Free Action (VFA): Especially right now given the circumstances that we're in, there's no better place to start than your lost customers and unconverted leads.

Show Notes: Agatha Wright is the founder of Fluxus Haus Inc., an organization that focuses on impactful collaborations to break down barriers and support historically marginalized communities and individuals. Agatha's background in art and her commitment to diversity, equity, and inclusion have shaped the core values of Fluxus Haus Inc.. The organization works with a diverse and robust artist roster, collaborating partners, and both emerging and established nonprofit organizations. They strive to serve historically divested communities, recognizing the importance of addressing inequities and focusing on those who have been historically overlooked. Fluxus Haus Inc. helps clients overcome barriers to grant funding by providing personalized support, demystifying the grant application process, and emphasizing the importance of documentation and compliance. Agatha shares some common problems faced by organizations and artists seeking grant funding. One major barrier is the lack of access to resources and knowledge required to submit compelling grant applications. Many applicants struggle with technical aspects such as internet access, administrative capabilities, and support documentation. Another challenge is understanding the different platforms and requirements in the grant world. Agatha highlights the importance of building relationships, conducting research, and demystifying the application process. She also emphasizes the need for representation, comprehensive team building, and ongoing assessments to ensure program effectiveness. Agatha's personalized approach, industry knowledge, and dedication to staying current with trends and opportunities set her apart from competitors in the grant writing field. Company site: fluxushaus.org  

What You’ll Learn From This Episode:Growing businesses are typically duct taped and bubble gummed and rubber banded together with a bunch of different softwares.Most common is the business is successful from a revenue perspective, but from a profit perspective, it's not.If you can track just, just high level metrics across these five areas, you're gonna be leaps and bounds above most of your competition.Related Links and Resources:Jerry's Gift to you:CEO Dashboardvisionaryvitals.comSummary:From being left at a yard sale as a 12 week old baby to losing $160k of his own money in a failed company, Kyle knows what failure feels like, tastes like, and smells like. But he did not let his circumstances determine his attitude in life. From the lessons learned, Kyle Livingston has since built three 7 figure brick and mortar companies and helped turn nine companies in the red to be wildly profitable. Now as a Business Consultant and Coach his goal is to help others turn Chaos into Profit.Learn more here: https://www.7figureindustry.com/

What You’ll Learn From This Episode: Difference between cult and mediocre brand Mistakes of relying in paid media and discounting Applying the 8 brand cult principles Related Links and Resources: I will encourage everyone to go to two places. One is the website called www.cultideas.com, there's a lot of case studies and a lot of free content, you can download a copy of the book and be exposed to those 8 principles. Even a free 'score card' or the self-assessment to see how well you are doing today. Another website would be www.cultgathering.com  where you can register to the event that we do every year. There's a lot of videos there from brand leaders. The content is available for free for you to consume and learn from. Summary: Chris Kneeland is the co-founder of one of North America's leading marketing engagement agencies. He and his team have dissected hundreds of cult brands, such as Marvel, Porsche, The Home Depot, Lululemon, and Red Bull to discover how to create brands that people love to work at, and consumers love to buy from. Chris now helps business leaders clone the success of the world’s most beloved brands in their own businesses. Here are the highlights of this episode: Chris has shared with us that the client he fantasized about is working with YETI (American outdoor manufacturer). His firm works with two types of businesses; business like YUTI which is destined to become great. Or, businesses that used to be great that are failing now. So, his team tries to 'resuscitate' brands back to their former glory. The 'cult brands' which is what good looks like, and then there's the 'mediocre brands' which is sufficient but not excellent. And the difference is the focus on awareness vs. advocacy. Mediocre brands think that they'll become more successful when more people know about them. While Cult brands think that they'll become more successful when more people advocate on their behalf. Creating awareness involves one set of tools, tips, and tricks. Creating advocacy requires different set of tools, tips, and tricks. Too many businesses are using the 'awareness playbook' and not enough in using the 'advocacy playbook.' Chris sees that most business owners tend to have an unholy reliance upon paid media and upon discounting. They think that if they shout louder or bribe people more, that they will more trial into their business. That is false because the best way to learn about a company is not through a paid media ad but it's through a referral. But it also causes them to under invest in the things that actually matter around consideration, inbound marketing, purchase decisions, and post purchase. He says that when business starts to display negative symptoms, too many businesses owners’ default on hiring an ad agency to do more advertising. The creation of ads is almost counterproductive to the creation of advocates. They should stop fixing the symptoms of their issue but rather fix the cause of their issue. Chris says that if you don't change your behaviors, you don't change your beliefs. He thinks why most businesses falls short from their potential, and he concludes that most people don't have adequate professional role models. Not everybody is mediocre. I encourage everyone to go to those 2 websites to know what I'm talking about.  Chris’ Valuable Free Action (VFA): We advise people to start to understand 8 proven cult brand principles; 8 things that businesses do to transcend their category. If you just follow these 8 things more likely than not, you're going to be more successful.

What You’ll Learn From This Episode: Selling by heart through video Importance of emotional connection Why inspired living Related Links and Resources: I usually get the question "Keri, thank you for teaching me some great things but what do I need? What equipment do I need, how do I setup my home studio or home office?". So, we come up with this guide that gives you a quick advice and how to setup. Go to www.inspiredliving.tv it's the B studio ready guide! Summary: The CEO and founder of Inspired Living, Keri Murphy is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, video marketing expert, and business mentor honed her expertise in the entrepreneurial field for more than 22 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to stand out online, authentically show up on-camera and become an industry leader in their space. She’s a warm, honest, funny, and captivating teacher who can spot and cultivate the “IT Factor” in her clients and students—and help them shine on-stage, on-camera, and in their lives and businesses. Here are the highlights of this episode: Keri enjoys working with those who knows that they have a message to share, they have lives to transform, and yet when it comes to being visible particularly with video, they're afraid because they don't know what to say, how to say it, and how to leverage it. She says that 9/10 don't feel clear with their message, their audience, and they're also not clear with their positioning in the marketplace. They felt like they're a best kept secret and there's a need to just get out there to the right people because they know they will give an impact to so many lives and at the same time make more money. That's what selling by heart is all about and video is the number one way to do that because it's all about emotional connection. The number one mistake Keri sees is what she calls "try to catch the ocean". When you get on camera, you are already scared and you're thinking about your words instead of connecting to your heart. The reason why it happens it's because they don't know who they're talking to. Although video seems like it's viral, it's also very intimate. You only have one set of eyeballs watching, listening, and feeling at a time, so it's all about emotional connections. Without emotional connection, your brand will not grow and you cannot sell with heart. When you start with your video saying how amazing you are, instead of thinking of 'them' (the audience) in mind, when you start with the WHY or "what's in it for the person listening and watching the video" then Keri can help you with this approach. Why inspired living and not camera coaching with Keri? Because for Keri, she said that we're doing our genius work on the planet, we're contributing to people's lives, we're showing that we're visible. Living and inspired life is about doing what you love, helping other people do what they love, making great money doing it, and putting it back into causes and communities that matter to you. Inspired living is about reciprocity, not just only being great on video but really building a business that is bigger than you and allows you to live the life you started the business for.    Keri’s Valuable Free Action (VFA): The one piece of advice that will change how you show up even if you are not clear on messaging, is know your 'one' person; speak THROUGH the lens not AT the lens. Remember a video is a dialogue not a monologue, you're not talking at someone. Pause, give yourself some time to think and know who you talking to on the other side of it. It will change how you show up forevermore!

What You’ll Learn From This Episode: Importance of sales training Why you shouldn't over complicate things Always 'simplify, simplify' Related Links and Resources: Go get one of the free sales training courses of the Sales Gravy University. These are high-quality courses taught by trainers really across the spectrum. Get any course you want from our website, just go to www.learn.salesgravy.com (still needs to reconfirm from assistant because the link doesn’t work) and when you checkout, put in the coupon code “FREE COURSE” and you can get any course on our system in which we have thousands of hours of courses to choose from and it will be absolutely FREE. Summary: Jeb Blount is the author of thirteen books including Fanatical Prospecting, Sales EQ, Objections, Inked, People Follow You, Virtual Selling, and his latest book, Virtual Training. As Sales Gravy founder and CEO, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience. Here are the highlights of this episode: Jeb has shared with us that their ideal clients would be B2B. However, they are industry and size agnostic, therefore he also works with companies who would be in the Fotune100 and even with small companies that's just getting started. Sales training itself is about teaching anyone how to sell and win in sales. Every organization have sales people, and Jeb's company got various programs that fit any of those companies depending on where they are in their life cycle. He helps primarily these team on how to accelerate sales growth, because growth has the tendency to smooth out everything else. If you are not growing, you got a lot more problems. Jeb helps them accelerate growth, build revenue, and do it fast without a whole lot of complications. Everybody wants to win, and today's fast-phase market place, everything is moving too quickly and a lot of competitors are moving in. What Jeb sees is that people tend to over complicate solving problems; difficult for them to take complex things and simplify them. Something as simple as pick-up the phone and have a conversation. If you really want to grow your business then talk to people, the more people you talk to the more your business will grow. A lot of businesses today are spread out; therefore, Jeb would like you to grab his latest book "Virtual Training". It tells you everything on what you need to know on how Jeb's organization scale their business. They triple the size of their business in 12 months using the techniques and even the technology they use. Jeb’s Valuable Free Action (VFA): Just pick up the phone and call somebody. The number one problem I see in the marketplace is that they're using email or social media, and they're not making conversations. Call one of your customers and have a conversation.

What You’ll Learn From This Episode: How to break through from hitting the ceiling Why desperation is not the solution Knowing what does success look like Related Links and Resources: Greg's team developed a 'system to create systems' and they can find that at http://bit.ly/system-for-creating-systems Summary: Greg Gunther is an accomplished author, coach and speaker who knows first-hand the elation of business success and the desperation of failure. No overnight success, Greg has the experience behind him that can help business owners to fast-track their own success. Adding to the knowledge gained from working with businesses over the last three decades, Greg’s role has now grown to become a certified SYSTEMologist™. Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results. Here are the highlights of this episode: Greg typically works with 4 to 50 employees, but mostly those who felt like that they hit the ceiling and they're not breaking through or just not sure how to actually grow from it. It's a question that you ask yourself "what is it that I need to do to take me away from this daily grind?" because a lot of owners is caught up of getting a lot reliance from everyone. Then they start to feel overwhelmed, frustrated, and sometimes at the point of desperation. It's that state of being lost and feeling a lot of tension. The biggest mistake Greg sees is when these folks don't ask for help. It's a mindset thing, you need to be able to shift from not having to do things the way you always done them. Some keeps on doing what they've done and they just keep on rewriting history. Others are throwing more money into people and often that's not the solution at all. Also, hiring out of desperation and not getting the right people is also another mistake. Greg has shared with us what does a success look like; it's not monetary reward but getting that free time back. It's like spending a month away from your business and being on the phone or checking in, knowing that the business is in good hands and being profitable while not being there. It's knowing that you put great people in place, doing the right things at the right time. And it's also a business asset when someone is willing to pay a hefty money because of your good service. That's typically what success is for Greg. Greg’s Valuable Free Action (VFA): Start to write down or map all the task that have to happen in your business. The thing you need to understand what goes on in your business to know how to make it work.

What You’ll Learn From This Episode: Having a good strategy, system, and process Narrow your market from a clear messaging perspective Importance of treating people as if they already paid you Related Links and Resources: It's called a "Sales Team Ready Assessment" and it is a 60-question graphic about yourself and you may not like your answers but you really need to know to determine if you are sales team ready. This is a fantastic resource to be able to see where you score on your readiness to move forward to actually putting a sales team in place. The link is __ (to be shared soon) . Jim is also giving away 29 online event ideas for creating revenue online, and check it at www.gtenow.com/29events1 Summary: As founder of Gain The Edge, Jim Padilla is known in the personal development and business coaching world as the go-to-guy for all things sales. With their army of heart-centered sales rock-stars Jim and his wife Cyndi partner with top industry leaders to help exponentially increase their online launch, and back-of-room revenue. Jim has created a strategic sales system and a sales force to be reckoned with! His team averages over 25,000 sales conversations per year in a variety of different formats. Gain The Edge is the secret weapon of choice for many industry experts; anchoring over $100 Million in sales for the likes of Josh Turner, Justin Livingston, Lisa Sasevich, and Bill Baren. Jim is a master collaborator whose purpose is to help entrepreneurs leverage the power of collaboration to scale their business so they can impact the world the way they intended. Jim is known for instilling into his sales team… “it’s not what you say, it’s who you are when you say it".  Here are the highlights of this episode: Jim has interestingly told us that their ideal client is not about "who" but "when", it's more legacy-minded professionals that recognize they're at a place where doing their own sales is not the best use of their time. Because of this, they're spending so much time running the transaction of their business, but they wanted to spend time serving their clients. You shouldn't have to decide "Should I serve my clients or do I get more clients?". Jim says that it should happen naturally with good strategy, system, and process. You know that there are things that you want to be doing or ways to serve better but you're pulled in different directions. The mistake he sees is that a lot want to get that 'free hack' or things they see on social media, attending webinars, and so on. You really need to get clear and resonate with somebody and go deep with them to understand all the moving parts, why they do what they do, and not just what you think they're doing from the outside. People should ask themselves "how do I know what works best for me?". He wants everyone to realize each has a very unique way of solving problems for the people that they serve, but the problem is they don't properly communicate or articulate it very well. Give yourself permission to not be a salesperson professional but just be an optimistic human who cares about other people and speaks the truth and love. Trust your instincts to go there because if you do, you will have a massive breakthrough. Treat people like they already paid you because they will pay you. Jim’s Valuable Free Action (VFA): Understanding that if you just narrow your market from a clear messaging perspective, and be crystal clear that your offer is actually the solution to the pain point that they're expressing, then you will go a long way to being able to hand that off. The more connected the ideal market is to the perfect offer, they don't have to become a major influential bad-ass offer for you.

What You’ll Learn From This Episode: Why you need to surround yourself with people who are good at something you aren't The importance of monitoring your time Why you need to stop 'hustling' Related Links and Resources: Antonio is giving away training on the 3 ways that you can 3x your business in the next 3 months. You can get that at www.gettimebank.com/supercharge, and there you can grab the resources that teaches you the 3 aspects of tripling your productivity and luring your time. And that is monitoring, monetizing, and maximizing your time. Summary: Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy. Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life. Here are the highlights of this episode: During our talk, Antonio has shared with us that their ideal clients would be "C.A.S.T" Entrepreneurs or Coaches, Authors, Speakers, and Trainers. They are the 'knowledge workers' or people having a business that's based on sharing their knowledge, expertise, and knowledge with their clients. The problem is, these folks feel that they're overworked and underpaid; they tend to find themselves in a business that they once loved but don't anymore; they felt it becomes a burden rather than a benefit in their lives. He told us to focus on one thing and at the same time, surround yourself with people who could do the other things which you know you aren't good at. He believes that trying to work harder to fix the problem just makes the problem worse. He shared with us why others think that the 'hustle' mentality and movement is provocative for so many people. There are two ways you can do things; the easy way or the hard way. If you want give up your life, jeopardize your marriage, or put your family on hold, then take the hustle route. But if you want to have a life that you love and desire, start designing your life and then build a business around that. It doesn't do you any good if you make millions of dollars if you are miserable in any other aspect of your life. So, stop hustling because it doesn't work for longevity and satisfaction in life.  Antonio’s Valuable Free Action (VFA): Antonio wants to tell everyone the importance of monitoring your time. He remembered a quote "That which is not measured cannot be improved". So, if you are not monitoring your time, you cannot improve it. This is something that he tells everyone to do.

What You’ll Learn From This Episode: How video helps in lead generation prospecting Why making video is an effective communication tool What makes Dubb stand out from others Related Links and Resources: Darius is offering a 15% off of any subscriptions to Dubb. So go to www.dubb.com/?REF=billprater. When you sign up through that link, that is going to make sure that you are enrolled in the opportunity to receive that 15% promotion. Summary: Darius Santos is a Speaker, Author, and Co-Founder of Dubb.com who is helping to transform the way we do business, with Video. Here are the highlights of this episode: Darius has shared with us that they love to work with everyone in a customer-facing role. Whether you are in sales, marketing, or if your role is to put stuff in front of existing or prospective clients and for them to take action, then Dubb is something you need. Darius team dealt with people-facing problems in lead generation prospecting, and what video solves is giving you the ability to instantly differentiate yourself from those just sending messages to people's full inbox. Therefore, with video you can communicate properly and you build relationships quickly and effectively. No major tool change just technique change. If you are feeling that your email messaging is not effective anymore or your campaign response is lower, this is where Dubb.com can really help. Video can help you have more conversation, engagement, and better relationship. The biggest mistake he sees is when people throw instructions, or not following the guidelines of the blueprints or the road maps that shows what's successful is. When they jump to anything new, these folks would just say "I will just wing it" without following the instructions and this is wrong. Even Darius believes that it's important to take a page out of success and follow that to their best. And if you wonder "Why Dubb?" and not other platforms? Well, this is an all-inclusive platform where they provide what Mailchimp does (bulk email marketing), they provide something what Infusionsoft or HubSpot would do where you can build up sequences of emails, text messages, and videos to go out, it provides almost the same thing like Salesforce where it has 'Deals' and 'Tasks', etc. Therefore, Dubb is the software for you because it provides all the different pieces of these software in one tool. Even if you have an existing system, Dubb is built originally to integrate with those systems.  Darius’ Valuable Free Action (VFA): Darius knows that some might have this stigma of asking themselves "Does anyone wants to see me on video? Does someone want a video from me?" or that mindset that you need to be in a big production. He advises everyone to look at this in a different way, that it's not an obstacle. You never sent an email and someone would say "wow, this is the most amazing email I've ever receive". But if you will send a handful of videos to people, you will receive that sort of response. Number one action is to record a video; pretend that you're going to send a video to a prospect.

What You’ll Learn From This Episode: Getting that 'freedom' from your business Taking a 2-minute alone time Importance of self-reflection Related Links and Resources: If you go to www.drawincustomers.com/scaleology/, there's a free copy of "The Bold Business Book" audio, a link to all the podcasts, and the 60-second business growth snippets. Summary: James Kademan is the author of The BOLD Business Book, The Awesome Book and You Got This. He owns Calls On Call Extraordinary Answering Service as well as Draw In Customers Business Coaching. He also chats entrepreneurs up on his podcast, Authentic Business Adventures. Here are the highlights of this episode: James and his team usually dealt with those who are starting out in the service sector; whether that's painter, plumber, accounting, etc. or simply those who need to do something for someone. We always hear people say about their desire to get "freedom" in which we typically hear from entrepreneurs. Those who wants freedom in their own business but end up being trapped. They start to feel the frustration, getting overwhelmed, or they feel like they work so much every single day but they still believe that they didn't advance their goal in their business. When these folks try to solve the problem, the solution may be temporary or it's not scaleable, plus it takes so much of their time. James shared with us that recently someone reached out to him and asked for help. He then realized that it's not a business question problem that she has, it's more of a mindset of not believing in herself. In order to get out of your own way to accomplish the goals that you want, you need to figure out clearly what you want.  James’ Valuable Free Action (VFA): He advises everyone to take two minutes alone and think about what they want 3 years down the road. And if doing what they're doing in the past 2 years will get them there, then that's great. If not, you have to decide what you are willing to do to change that. Whether it's having a coach, reading a book, or taking a bold step to get what you really want.

What You’ll Learn From This Episode: Email subscription as a business asset How beneficial of email marketing Why you need to invest in an email system Related Links and Resources: I invented a little tip sheet that is 7 essential tips around email marketing that you'd probably don't know. And you can get that at www.confidentmarketer.com/billprater Summary: A veteran owner of both a brick-and-mortar business and a successful online consulting business, Sue Painter founded The Confident Marketer in 2006. She has provided business strategies for online and small business owners across the United States and in many other countries since that time. Sue is a certified Book Yourself Solid business coach, a certified email marketing specialist, and a quick study at seeing where solo and small business owners are stuck. She is a world traveler, having left home at 16 as an exchange student and now has been to every continent and more than 80 countries. Sue and her husband, Bill, currently live in the Sarasota, Florida area. Here are the highlights of this episode: Since Sue has been in the business for 20 years, she told us that her ideal clients had evolve along the way. Now, it's either a solopreneur or a small local business who need help in organizing their marketing, specifically their email marketing process and campaigns. Because of time factors or the lack of knowledge on the business owner's part, they really not developing the business asset of the email subscriber list in their existing customers and their prospects. Susan solves the problem to them on how to approach, set-up, sustain, and get measurable results through their marketing including email. Sometimes, these people realize that they don't have a way to contact their prospects or to reach out even to existing customers. They don't have a way to educate people about their business on a regular basis, or they don't know how to make quick offers in response to business changes. They usually tell themselves "I know I need to do but I don't have time because I have more pressing business" or they don't know who to reach out to when organizing their email subscription or structure it properly so it works 24/7 for them. Sometimes they don't even know how to pick the correct autoresponder software. And if they do have one, they either didn't update it or used it properly. Another factor as well is that they think people won't open their emails, but they will if they are compelling, interesting, and used in the right way. Susan shared with us that her clients usually wonder if maintaining a marketing system expensive or it's hard to get a return on investment compared to pay advertisement. She says that once you invested in an email system and get the one which is not too robust for you, then you will find that you will use that asset over and over again. It will actually be cheap compared to ads bing in most of the markets you can spend money in. Sue’s Valuable Free Action (VFA): Just commit and make a decision that you're going to build your email subscriber list and that you're going to see them as an asset. If you're going to sell your business to the size of your subscriber list then it would be a one factor that will enter into the sale as well as how active and responsive that email list is. Pay attention and be consistent, just like in any business asset that you have.

What You’ll Learn From This Episode: How to continuously feel that level of excitement The "two questions' that you need to ask yourself Why the whole 'component' must come together Related Links and Resources: There's this tool called "The Diamond Path Life Mastery" that takes all of life's pieces and puts them together so that you can see how they can relate so that it can give you clarity on how to create miracles every day in your life. I usually charge 200 bucks whenever I teach it and everyone who's viewing this podcast can get FREE access to it. Go to www.jayminjpatel.com/freegift Summary: Jaymin J. Patel is a Growth Coach & Soul Mentor for High-Achievers. Business Owners, Founders, Spiritual Leaders, and celebrated Artists come to Jaymin after they've explored all the other coaches and want to explore their EDGE. In addition to being a (TEDx) speaker who has delivered 500+ paid talks and being an author of 8 books, Jaymin is a highly sought-after, heart-driven, no-fluff, intuitive coach who has been hired by powerful leaders in the spiritual & transformational communities as well as top leaders of corporations around the world like Kraft, Unilever, and Citibank. Jaymin has been invited to speak at prestigious stages like Harvard Business School, The London School of Economics, ASAE, and has consulted for high level strategy programs for national governments globally, most recently Saudi Arabia. Most importantly, Jaymin is a dad of two incredible kids and shares a beautiful conscious relationship with his wife, Eri. He and his family are currently living on the tropical island of Bali. Here are the highlights of this episode: Jaymin ideally loves to work with business owners or those who have reach some level of success in their lives and started to wonder "what's next?". They also felt like something is missing or they are not as passionate as they thought they would be when they reach that point. Jaymin wants to help these high-achievers to feel that connection of excitement for being on that place every day. The mistakes that these folks make is they would think that they need to 'create more' or 'do more' and 'do more' in order to be fulfilled. They think doing that thing that got them from where they are is going to lead them somewhere new but it doesn't. It's adding fuel to that fire to keep them in that rat race instead of leading them to a place that unlocks them to their greatest potential. People wonder "Why is it that success isn't satisfying for long" and Jaymin said that success is one of the components, so is impact, and happiness. And if you'll make that one component your full or only goal, then you're leaving so much of that full picture. And it won't be satisfying for long because your soul would be wanting to experience what life has to offer. When you see that everything relates in life and put them together, then you will reach that goal of living a life that's fully lived.  Jaymin’s Valuable Free Action (VFA): Two questions to ask yourself: First Who are you being as a partner, as a parent, as a friend, as a business owner or anything that defines your top 5 roles of your life. "Who are you being right now?". The second question to ask yourself is "who do you need to be for miracles to occur as a partner, as a parent, those 5 roles of your life. When you tune in to who you are now and who you need to be for those miracles to occur, you will then reconnect to that feeling that everything is possible.

What You’ll Learn From This Episode:One of the ways in which that you can level up your skills is to borrow those experiences from people who have been there and done thatIt all has to get done, but you don't have to do all the doing. Your job is to resource the doing.Stay curious!Related Links and Resources:Jerry's Gift to you:2023 Strategic Planning - Seed Questions https://l.provenchaos.com/2023-questionsSummary:For twenty-five years, Jerry's fearlessly positive approach to business led to massive success. He's led five companies in five different industries in B2B and B2C and in both products and services. His companies have been recognized as Franchise 500 (2x), Inc Fastest Growing (2x), Business Journal Fast 50 (3x), and Trend Magazine Best Places to Work. Individually, he has been selected as Business Journal's Ultimate CEO and Business Journal's 40 under 40. Jerry runs Proven Chaos - a company driven to help CEOs create compelling companies that outperform… and still make it home for dinner. Jerry's mission: positively impact 5MM people in 5 years through better business.Jerry is an award-winning CEO who advises high-growth leadership teams.Jerry is passionate about using leadership as a force for good. He is on a mission to positively impact 5MM people in the next 5 years through better business.Learn more here: https://provenchaos.com/

What You’ll Learn From This Episode: How to know if you're in that 'alignment' or not The mistakes of trying to be hyper independent Importance of writing a manifesto Related Links and Resources: I interviewed 30 other entrepreneurs and I asked them on how did they grow their business while being more of themselves or while leaning into who they are. They answered by audio, they answered by video, or they answered by written. So, I have these 31 (including myself) resources that answers those questions. If you're looking for inspiration and ideas, go to www.helentremethick.com/moreplease  Summary: Helen Tremethick is a thought partner & co-conspirator for badass entrepreneurs (and those who want to be). Helen uses a unique methodology called Love & Badassery that helps business owners find the courage, confidence, and clarity they need to show up wholly in their businesses. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so. To find out more about Helen, check out helentremethick.com  Here are the highlights of this episode: Helen told us that she likes working with visionary entrepreneurs, coaches, and service providers who are feeling like they lost something of themselves in their business. She helps them rejuvenate or bring that life back into their business and she does that through 1 on 1 coaching and group coaching. The lack of alignment can look like how we run business on the inside as to what do we sell, how do we hire, who do we serve, etc. It can also be how we talk about business; does it feel like ourselves, does our methodology flow properly, and so on. Even their website, does it really represent them and resonates with their ideal audience. This is something that she tackles with her clients. When someone is feeling the like of alignment, they feel insecure about making small or big decisions. Also, the question of who you are attracting, is that feeling working well for you? Helen says that one of the problems she sees that people goes through is when they try to be hyper independent or they're trying to figure it out, but then ending up just chasing their own tail or just making the same mistakes again. They then try to fit themselves to this carefully prescribe recipes that they learn from webinars or learning from other people. So, this pendulum swing from hyper independent to hyper dependent. We need to learn how to ask for help that we can trust or someone who can understand us, then allowing them to nurture who you are, something that will work for you and your business. To write more easily and authentically, it's all about PRACTICE; it's showing up as you are. It's writing to that one person where you would say "if I can get more of that client, that's what I want." When you create new services, you think about them. And try to read your stuff out loud, because if you're stumbling over it, then that's not you. so, try to lean to who you really are.  Helen’s Valuable Free Action (VFA): A lot of the work that I'm talking about is coming home to yourself; who are you, why do you this work, why is it important, what values do you believe in, who are your people, and why. The activity that I will recommend for everybody is to write a manifesto; writing it is like a sneaky back door room into figuring out the words, energy, the real motivation behind your business. The bonus is that you ended up writing a lot of copy that has that element of you. It's a guiding document that can help your team get on board and even knowing if your new services are good for you.

What You’ll Learn From This Episode: How to eradication isolation which is stopping you from excellence Know how to articulate the right type of person that you need to surround yourself What’s the advantage of joining a Mastermind group Related Links and Resources: They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology Summary: Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance. Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren. Here are the highlights of this episode: Text here Chris’ Valuable Free Action (VFA): Text here

What You’ll Learn From This Episode:Avoiding trying to give from an 'empty cup'How to define a good online courseHaving the right business modelRelated Links and Resources:I have a 3-day virtual boot camp that will allow you to create a blueprint for your online course and program, including how much one on one or group support you want to include. This is something I sell for $950 on our website. You can go to www.scaledgenius.com/blueprint and if you use the coupon code "BillVIP" and you will get it for free.Summary:Jane Sagalovich, CFA is the Chief Strategist and Founder of Scale Your Genius. On a mission to Rid the World of Crappy Online Courses. Jane inspires and guides people whose work makes a positive difference to play full out with their wisdom and expertise and create offerings in full alignment with their vision and goals and in integrity with their skill level and reputation.She has helped hundreds of experts create their online courses and programs with clarity, confidence, and ease. Originally from Ukraine, she now loves living the American Dream in Colorado where she gets to play in the beautiful Rocky Mountains surrounded by family and friends... and scheming her next international adventureHere are the highlights of this episode:Jane has shared with us that she loves working the most with those in the 'helping' professions such as therapists, lawyers, dieticians, or people who make a difference to their clients. They have so much wisdom to give but slightly struggle in their current business model. These folks felt like they're stuck in a bubble with their expertise or they're trying to give from an empty cup.  They're not earning much money or their work takes so much time that they are sacrificing their own self-care, therefore it's not allowing them to service big. When you start to ask yourself "I know there's more; I can't believe that's all there is with all my education. How can this be all of it" then this is someone that Jane usually helps out. Even people in the expertise sees a lot of unqualified people coming into the coaching space, and doing things they shouldn't be doing. A lot of them see the online courses as the potential next step for them. So, they take their expertise, they create digital video and just put it out there. But then, the thing doesn’t sell. And the few that do sell don't actually get the results that they want. Jane wants to tell everyone that "You deserve to play a better game. You deserve to have a business you love. You deserve to earn a lot more money from your expertise and wisdom. And it's not that hard to get there." She further added that there will always be a model that works for someone's particular situation that is scalable. Jane’s Valuable Free Action (VFA): Super simple: understand that a good online course or program is actually a combination of those digital courses and some form of high-tech support. When you envision the result that you want your program or course to create for your clients, then give some thought to how much or what kind of support will enhance that process, experience and results. It can be one-on-one support, group support, or any support that goes beyond the digital experience and also not just a Facebook group.

What You’ll Learn From This Episode:Influence people with the right psychologyImportance of building long-term relationships with customersWhy you need to change your old 'tactics'Related Links and Resources:I will give two valuable resources; if you go to the library and check out Dr. Robert Cialdini's book 'Influence' and read it cover to cover, you will find that the tactics that have been taught are not being taught properly. You will be ahead of the game if you take Dr. Cialdini's advice. If you go to www.matthewchampagne.com/sbs and if you go to that link, there's a direct download for the infographic that list out the 9 psychological principles upon which all of these are being based. I want you to read that and see if that resonates with you. Summary:For 28 years, Dr. Matt Champagne has been a researcher, university professor, and serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to predict customer behavior. When not teaching, Matt can be found on-stage playing keyboard in his rock band.Here are the highlights of this episode:Matt's motto is "keep your customers forever" and if that resonates with you, you'd probably be an ideal client for him. But he also helps those who sell their products or services to a live audience whether it's webinar or on stage. He knows that some feel like their tactics, formulas, or the hacks don't work like they used to, and Matt tells us that there's a psychological reason behind that. People buy from others that they trust. For salespeople, they try to build relationships along the way. But when you're trying to sell on a webinar for 35 minutes and try to convince the audience to trust you, it's just not enough. What you need to do is extend that trust runway through psychology. You should start asking people attending the webinar before the event, and then share the answers to them. And then, we ask the right questions in the right way during the event. And those who don't buy, we ask them after the event. This is like extending relationship building. You don't want to have that 'icky' feeling when you try to present and reach out to customers. Some tries hit the audience with all those influence tactics just to close the sale immediately but most of these audience would want to build a long-term relationship. He then stated "Do you want to be that person who uses just the tactics?" Matt’s Valuable Free Action (VFA): If you can step back from the digital world and try to talk to them (audience) as if they're in front of you, would you treat them in that way? How would they like to be sold to? Think of what you would like to say in order to establish a relationship and familiarity with them. So, when you start thinking of that person being in the room, it totally changes the way you deliver on webinar. Ask yourself "How would you want to be sold to or how would you sell to a friend?"

What You’ll Learn From This Episode: The result of changing your habits, mindset and your life Why it's important to be intentional on what you're trying Why everyone needs to 'win' Related Links and Resources: They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology Summary: Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance. Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren. Here are the highlights of this episode: Text here Chris’ Valuable Free Action (VFA): Text here

What You’ll Learn From This Episode: Simplify everything into a one pager The problem of not having a clear goal Applying Mostafa's 4-steps ADX formula Related Links and Resources: Mostafa is sharing with us the template for the one-page marketing plan template, download it at www.persyo.com/op. You can fill it out on your own or you can join them to do it together. Summary: Mostafa Hosseini Helps Coaches and Consultants Create & Implement Their 1-Page Marketing Plan In 3 Days or Less. He is a Serial Entrepreneur, Business Coach, founder of Persyo Inc and host of Daily Confidence for Entrepreneurs Podcast, creator of Simple Marketing Formula, creator of Simple Offer Formula, and much more. He has been coaching and consulting for the past 11 years, helping businesses in various niches and industries grow, scale, and become more profitable. Here are the highlights of this episode: Mostafa has shared with us that he usually works with coaches and consultants that has been around within a year or two, and they've been trying different marketing ideas, programs, software, or asking guidance from other coaches, but they started to feel overwhelmed or anxious with all of this because of the lack of results. They've been poking around trying all of these and most likely, they would have benefited from simplifying everything into a one pager that they can implement on a daily basis. When they are constantly trying a lot of ways, they start to feel tired after putting in too many hours but not enough results by the end of the day, week, or month. One of the biggest mistakes Mostafa sees is when these folks don't have a clear goal of what they actually want to build. It's like building a house; you design it, put the drawing, and then start building the house piece by piece starting from the foundation. But with the business, some business owners start building the roof without the foundation. Also, they try to serve everybody and anybody. They don't pick a niche, therefore it's more of a scarcity mindset. He then shared with us his 4-steps formula on how to increase the odds of winning by 80x: write your goal down, come up with a plan to reach that goal, implement the plan you just created, and then get support and accountability along the way.  Mostafa’ Valuable Free Action (VFA): One thing that I'm going to ask you to do is sit down and figure out how much business you want to bring in the next 12 months. And put it somewhere where you can see it on a daily basis. Because once you know your goal, then your brain comes up with solutions to help you get there. You got to know what you want this year.

What You’ll Learn From This Episode: How to analyze your 'pipeline coverage' Stop applying the old 'selling playbook' to customers Why monitoring humans can help you with sales Related Links and Resources: Jamie owns two companies; one is Sales for Life. If you go to www.salesforlife.com and you fill-in the coaching hotline, his team can do a 15-minute call and help you understand best practices, with pitfalls and challenges, and becoming a social, digital seller. Summary: Jamie Shanks is the CEO of Sales for Life, the world's largest Digital Selling training program for mid-market and enterprise companies. Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries. Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. He is also the CEO of Pipeline Signals, a managed service BPaaS firm that's pioneering in Compelling Event - Signal Intelligence monitoring. They monitor the entire global account TAM for their customers, looking for sales opportunities and risks. Here are the highlights of this episode: Jamie told us that their ideal customer is a B2B organization with a growing salesforce that has a problem, typically sales generated pipeline at scale. He says that the principal problem is looking at the 'pipeline coverage'. For example, you needed to close a million dollars from now until Christmas, you reverse engineer the number of units and revenue that you would need in extrapolating against the wind rate that you have. The average B2B company has an average 25% wind rate, that means you would need 4x the pipeline or 4 million in pipeline to achieve those 1 million dollars by Christmas. By analyzing that, you would know if you are ahead of the game or you are behind. From a sentiment standpoint, if your team is using that 'selling playbook' or what you call 'email-rinse-repeat', you will then recognize that the way you consume knowledge from the Internet is different from the way that your team is engaging to your customers. Because recent buyers now are digital, modern, and social. The biggest challenge we see with sales leaders, because they are the ones that device the strategy in the sales place, and sellers executes it. The problem then is, the leaders believe is that what made them successful in their heyday as a seller, that must be the playbook to indoctrinate to their team, which is not true because it evolves every year.  Another tip Jamie gave is that when you are looking at your sales organization, the number one element that makes or breaks quota attainment is account selection and prioritization. The time you spent on which account to focus on today not tomorrow, matters. Humans makes decision in businesses; humans go in the businesses and they leave businesses, they bring with them competitors, they bring with them relationships. So, it's important to monitor humans because they are a leading indicator to where a priority goes in and out of a company.   Jamie’s Valuable Free Action (VFA): What I like everybody to do is take a sheet of paper and at the center, draw or write the logo of one of your best and successful active customers. Then circle that name. Stare at that and tell yourself “Who cares about that story?" and then from there, draw spiderwebs outside of that company. There are people within that organization who leaves and go to other businesses. There are those who are the key stakeholders who can refer you to businesses. You are trying to find people that had walk a mile in your shoes or had lived around the success you built within the company. Reverse engineer it like using the tool LinkedIn and figure out who use to work there, where have they gone, who can refer me.  That singular spider webbing called the sphere of influence is a simple tactical you can do using LinkedIn.

What You’ll Learn From This Episode: How leaders become stuck like they're in a 'groundhog day' Applying the process of self-discovery How to find your true high self Related Links and Resources: They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology Summary: Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance. Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren. Here are the highlights of this episode: Text here Chris’ Valuable Free Action (VFA): Text here

What You’ll Learn From This Episode: How to eradication isolation which is stopping you from excellence Know how to articulate the right type of person that you need to surround yourself What’s the advantage of joining a Mastermind group Related Links and Resources: They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology Summary: Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance. Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren. Here are the highlights of this episode: Text here Chris’ Valuable Free Action (VFA): Text here

What You’ll Learn From This Episode: Finding your 'quality leads' The advantage in being part of their virtual events Why it's important to go out there and try Related Links and Resources: Liam has shared with us one of his checklists, which is his checklist for virtual workshops; delivering it within just 90 minutes. It's just one page checklist for you to follow, so go to www.quickworkshopwin.com you will be able to download it. Summary: Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures. Here are the highlights of this episode: Liam has shared with us that their ideal clients would be someone who wants to sell more of their online courses & programs. They can be course creators, coaches, authors, speakers, podcasters, or anyone who wants to be seen as an expert in their market. These folks are facing difficulty in getting that 'quality leads' who wants to see them as the go-to authority that will help them overcome their pain and get that X result they are looking for. If you want to increase or triple your client leads or even perhaps convert more sales from your cold leads, Liam says to check out their virtual events. They can help you attract your ideal perfect client in a simple, quick, and easy way. Liam's team had thousands of people that went through their programs and trainings to launch their own, from quick workshops to summit, or single to half day event.  They have run several of these events and every time they turn it into an asset; meaning it's not just a one-time event but an event that also runs in evergreen for the upcoming months or years so that it can help you generate leads or sales for yourself. Consistently and predictably, generating predictable income for you and your business. He advises that when you are designing your business, you don't have to work every hour of the day. Work hard, put in an effort, follow a proven system or checklist. Liam’s Valuable Free Action (VFA): He says that a lot of people are not sure if there is any interest in what they're going to create. Liam suggest for you to just put it out their into your community or even FB groups and let people know you are creating this brand new event and if anyone would be interested. With such a simple post, it can generate leads overnight and it can validate your idea.

What You’ll Learn From This Episode:If we could actually learn how to manage our stress levels, And actually harness the power that stress is not necessarily a bad thing.Notice how your body speaks to you mentally, emotionally, and physically. All three components are speaking. Are you listening?Anytime you feel mentally, emotionally, or physically a sense of overwhelm use Nancy's STOP tool.Related Links and Resources:Nancy's Gift to you:Her famous Mindful Pause Meditation MP3.Get your very own copy by simply asking for it yourself:nancy@awakenwithlight.comSummary:For 35 years, Nancy has helped Business Owners and Corporations peak perform and create exponential success. Whether setting up safety programs in the transportation industry or creating multi-million-dollar independent insurance agencies, one of which was her own, Nancy has been assisting business professionals and organizations in creating seven-figure success. Most recently, for the last 15 plus years, Nancy found her true passion and purpose in coaching company leaders and employees to manage high levels of stress and navigate the unprecedented challenges facing today’s organizations. She uniquely blends her entrepreneurial business knowledge with her training in mindset skills such as Mindful Based Stress Reduction (MBSR) and Naropa University’s Mindful Leadership Training. Nancy teaches business professionals to be creative, innovative, and resilient during challenges to create a life of design, not one of default. Furthermore, she assists organizations in increasing morale, profitability and reducing workman’s comp claims and absenteeism by implementing programs that support employee engagement by improving mental and emotional mindset. Learn more here: https://awakenwithlight.com/

What You’ll Learn From This Episode: Facing 'unpredictable referrals' The mistake of not having a system in place Three key things for predictable referrals Related Links and Resources: A lot of people ask "how can I get those predictable referrals?". You need to have 9 critical questions that you need to have in place. We have those questions and it will only take you 3 minutes and the best thing after that, based on your results, I will then have a call with you. It's not a sales call, it's a planning. If you go to www.paulhigginsmentoring.com/pulse Summary: Paul Higgins is passionate about helping business owners create a business asset that funds freedom in life. He feels blessed to have worked for Coca-Cola for 18 years, then launched his own business with a successful exit. In February of 2019, he received a life-changing kidney donation from his best friend. Given this second chance, he wants to make the most of it by helping others. He is a podcaster with 300+ episodes, a book author, and has mentored hundreds of business owners globally. Paul has 27 years of combined sales experience but people are truly impressed by his professionalism, honesty, integrity and pure tenacity to get clients' results. Paul loves to spend time with his family, friends and playing golf. Here are the highlights of this episode: Paul says that his ideal clients would be consultants and SAS resellers. He tries to solve problems that they face such as unpredictable referrals from their networks or partners. Of course, these folks feel the exhaustion of doing everything by themselves, and often they don't know what they don't know. Therefore, they are not spending quality time with their family after leaving their corporate job to run this business. They are not having the freedom that they really wanted. They often believe that one day, things will change, but it doesn't. Often they are hire a salesperson to come in. It doesn't work because there's no system to make it easy for the salesperson to do it. Recent poll of salesforce stated that 66% of sales is admin. If 66% of the stuff is removed from the salesperson, they can have a better return on the time invested in them. When you wonder how to get more predictable referrals, make these 3 key things: one is CONNECT- you got to be the face of the business. Second thing is CONVERT- once leads are coming in, there are a lot of ways to speed up the sales cycle. How do you amplify that? That's where you get strategic partners, that's the third one which is COLLABORATE. You can find out more of that from Paul's website. Paul’s Valuable Free Action (VFA): Get yourself a virtual assistant. Get someone who can help you remove that 66%

What You’ll Learn From This Episode: How to eradication isolation which is stopping you from excellence Know how to articulate the right type of person that you need to surround yourself What’s the advantage of joining a Mastermind group Related Links and Resources: They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology Summary: Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance. Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren. Here are the highlights of this episode: Text here Chris’ Valuable Free Action (VFA): Text here

What You’ll Learn From This Episode:Accepting when you are at a 'breakpoint'Importance of asking for help and giving help Applying the three Cs- clarity, commitment, consistencyRelated Links and Resources:C-Roc and his team are releasing a tech product called BLOOPRINTED and they partnered up with TEDx. If you go to www.blooprinted.com, if you will have behind the scenes access, you will be known to be the first 1,000 inside this app, etc. There will be a giveaway for a 1 person that's worth 5,000 gift package.Summary:Mike "C-Roc" Ciorrocco is the Co-Founder of Blooprinted, best-selling Author of ROCKET FUEL -Convert Setbacks. Become Unstoppable- and the powerhouse behind the "What Are You Made Of?" podcast. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. He is driven to inspire others and he measures his success on how he is able to help others achieve greatness. C-Roc had a fire lit in him at an early age. That fire has ignited him with a fierce desire to compel people to see the greatness inside themselves using past life events to fuel their fire.Here are the highlights of this episode:C-Roc extends his hand to those people who are sick and tired of being 'sick and tired'. These may be business owners, professional sports athletes, or even anyone who wants a better relationship. His mission is to help them become unstoppable and to live the life of their dreams. He sees that something's blocking or stopping them to where they want to go, whether it's personal or something out there that's holding them back. When you wake up in the morning having this 'productive paranoia' or anxiety feeling in the morning time, or when you yourself "what's going to happen today? Am I going to do enough today? Do I even know what I'm going to do today?" then these are the kinds of things that C-Roc helps people go through to get them clear with what they want. It's important that these folks accepts if they are at a 'breakpoint' so that they can assess where they are, then C-Roc & his team can identify what or how big of a bridge that they need to get to point B. He beautifully explained the importance of asking help and giving help, that's step one for you to progress. If you know exactly what to do, you wouldn't need to 'wing it'. If you just wing it, you cause yourself to hitting your goal, how much time you wasted, adding stress, and how much it will cost you if you don't have steps to accomplish it. C-roc gave us an idea of what is this 'blooprinted', and that is a marketplace where you can go and search any topic in any industry, and you will find experts with their blueprints to success. He further explains about this in the last part of this interview. C-Roc’s Valuable Free Action (VFA): C-Roc provided three things to remember. Number one is CLARITY- if you don't know what you're doing or what your target is, you're not going to hit it. You need to have a clear vision of where you want to go. Second would be COMMITMENT to that life; should be all-in as if nothing's stopping you to achieve it. Lastly CONSISTENCY; consistency is greater than your emotions or how you feel.

What You’ll Learn From This Episode: How to be heard and be seen Seeking help from others to find your 'blind spots' Why it's important to get customer feedback Related Links and Resources: Simply go to www.speakerexpressscorecard.co.uk and click on the 'speaker assessment' they can go to a series of questions which will help their listener to find out how influential they are right now with their speaking or their ability to sell. It will give you a personalize score, an 18-page report, and couple of tips and advice. Summary: For the last decade, Elliot Kay has worked with Business Owners, Entrepreneurs, MD’s & Investors in order to help them stand out when they are public speaking, pitching, or looking to win business through public speaking. Elliot’s unique and effective structures, impactful delivery training, and teaching “language that lands” has helped them to hone their messaging, perfect their stories, and thus win them more business. Elliot has spoken globally at conferences, events, and in front of teams, leaders, and managers on how to pitch and win new business. As well as speaking Elliot has worked with some of the leading companies and corporations and entrepreneurs on customer service, how to get into the media and how to successfully pitch on top-rated television programs such as “Dragons Den” and “MasterChef the Professionals”. Here are the highlights of this episode: Elliot deals mostly with business owners and entrepreneurs who wants to be seen and be heard. They believe that speaking will be an extension to their brand and access to their audience in a way that other forms of marketing doesn't. They assume their problem is "How do I get more bookings and how do I get paid?" but there's more problems underneath that. These folks are feeling frustrated because they're not getting the media presence they want while their competitors are winning more clients. And when it comes to speaking, they tend to lose their confidence sometimes. And the problem Elliot sees is that if you're keep doing things on your own, you will burnout and not see the 'blind spots'. Doing things on your own leaves you blind, but bringing people to see the blind spots helps you see the light. He says that when you're out there putting yourself out speaking, either virtually or offline, you need to offer your audience an experience. Make sure to have the right language that meets the audience from where they are and have a structure to do that. If you sound like everybody else, your speaking is boring like everybody else.  Elliot’s Valuable Free Action (VFA): Elliot's tip for you to stand out is to go to your customers and ask them what would they like from you. There is no greater person that will give you the utmost feedback than your customer. You can simply send an email and say "What do you like about us? What can we do better or what you expect from us and how would you like us to deliver it?". The answer you will get from that could change the course of your strategy and marketing.

What You’ll Learn From This Episode: Gaining visibility in a busy market Why you need to know your ideal clients first How collaborating with influencers can help Related Links and Resources: Go to www.cloriskylie.com/scale to get this comprehensive package. This gift includes a complete series of templates that you can use to connect with podcasters or influencers, training on how to get tangible ROI from your podcast interviews, and also an eCopy of her book. Summary: Cloris Kylie, MBA, is the bestselling author of Beyond Influencer Marketing and host of the top-rated “Beyond Influencer Marketing” podcast. With a background in industrial engineering and digital marketing, she helps expertise-based entrepreneurs build authority, grow their list, and get ideal clients by collaborating with influencers. She has been featured on platforms with millions of followers including network TV, top-ranked podcasts, YouTube channels, and blogs. Her motto is “reveal your magnificence.” Here are the highlights of this episode: Cloris ideally wants to work with people who build business with their expertise; then help others advance in their business but they need the exposure or wants to be seen. These folks are having difficulties in gaining that visibility in a very crowded market place. Therefore, they feel frustrated, they know they have the value and yet, not enough people know about them. There are different ways to promote your business out there but it can be overwhelming or impossible thing to do; write a blog, post on LinkedIn, create email marketing, etc. that these things become too much. One must enjoy what they're doing in order to enjoy helping others in return, but this won’t happen if you're feeling overwhelmed. The mistakes as well is trying to reach out to everyone; "Who exactly do you work with?". You really need to define your ideal clients or niche audience. When you are able to define that, you can really create a message that resonates with them. Another thing that Cloris see is when someone 'wants to do it all' or being in all social media platforms. Based from her experience, collaborating with someone who already have an audience to build that momentum. When you reach out to a podcast influencer and say "I have a gap that I can fill or a subject that your audience doesn't know about and teach them how to do it" then that's the good starting to point. start TODAY to reach out and you will see your business grow.  Cloris’ Valuable Free Action (VFA): First advice is to get to know your ideal client much better, and then reach out to your ideal audience by connecting to influencers. And to find that type of influencers is to go back again to the people you worked with and ask "Who do you admire? Where do you get inspiration from?" and that will give you a head start. You now know the influencers they respect, then build a connection with them since you know they reached your ideal audience. That's one of the best things you can do starting today.

What You’ll Learn From This Episode: Why asking for help is important Starting that 'difficult conversation' with your team Benefits of having a coach Related Links and Resources: One of the biggest skills that leaders don't have is coaching skills; don't know which questions to ask or when to use questions. Questioning is a powerful tool inside communication because it gives a chance for others to share what they discovered and how they want to move forward. I created a free resource to help understand to coaching skills. If you want to get those 15 questions go to www.genehammett.com/questions and download it. You can then mix them with your next conversation so that you are more of a coach in that role than telling someone what to do next. Summary: Gene Hammett is the best-selling author of The Trap of Success, a book about breaking through to new levels of growth. He has leadership insights have appeared in large publications like Inc, Entrepreneur, and Success Magazines. Since 2014, his show, Growth Think Tank has been recognized by Inc., Business Insider, and Entrepreneur for its consistent content about leadership and cultures in fast-growth companies featuring more than 300 founders/CEOs from the Inc 5000 List. Here are the highlights of this episode: Gene mainly works with CEOs and owners of fast-growing companies. The common problem that he notices is that these folks has been spending so much time managing the work, and less time managing or leading the people. Unfortunately, some even resist having difficult conversations about tensions, stress, or something similar. These are things Gene helps them see their blind spots, to let them excel as a leader. These leaders are also feeling overwhelmed in joggling several stuff at the same time, so he lets them realize what will be their next role; "what's next for me? how do I spend my time?". Some leaders also resist asking for help; they would rather suffer feeling overwhelmed and may have anxiety than seek assistance. But those who ask for help would actually feel a sense of relief, more clarity, and more confidence to move forward. Gene says almost everyone will benefit from a coach or a wise council that can help them see a different perspective. Hopefully someone who understands where you going through or has been there before that can give you insights and then let you get out of that emotional struggle or stress. He believes that the predictable growth comes from better leadership. Gene’s Valuable Free Action (VFA): "Do you feel any tension of a missing conversation between you and an individual or you in a team?" because that tension is a signal to be proactive in having that difficult conversation before it gets worse than it already is.

What You’ll Learn From This Episode: Knowing what is a 'people-problem' How to put into the account the people side of the problem Why it's important to take a people-centered assessment Related Links and Resources: Go to http://bit.ly/ChangePlaybook, we're giving you 8 days of quick video everyday which is around 5-7 minutes which helps you to build out a change playbook. This will help you know the key components that involves in working through an important change process. This will give you an insight that you never thought of before. Summary: Dr. Natasha Todorovic-Cowan is the CEO and co-founder of the National Values-Center Consulting (and owner of Spiral Dynamics brand). Whether your challenges are resistance to change, cultures in conflict, strategic partnerships, dysfunctional teams, or strategic change implementation, Natasha's experience includes unraveling the people side of organizational challenges from C-suite to shop floor using a proven human systems approach. For over 25 years Natasha has been working with leaders, consultants, coaches, and organizations applying her proprietary Spiral Dynamics cultural DNA survey, leadership assessments, and change readiness index to predict hurdles to change. Her techniques for handling corporate change are rooted in 70 years of research and application in a variety of industries and sectors. Here are the highlights of this episode: Dr. Natasha's ideal client would be senior executive who is in a transformation and people-oriented. She says that every time there's a profit or production problem, IT IS a people-problem. If your team is not rowing in the same direction, if there is unproductive conflict, if people are showing up but not putting an effort or not engage, or a merger acquisition that you are concern it will go south, then these are actually a people-problem. What Dr. Natasha sees that when they try to solve this problem on their own, they tend to focus mostly on the nitty-gritty stuff like the legalities or finance, and not putting into the account the people side of it. Leaders are not aligning change for the way people want to or able to absorb change, perhaps not even taking people's motivational flows into account. She says that the everyone has cognitive biases or blind spots to other human being, so her team helps in trying to build that bridge biases and understand people at a core level.  Dr. Natasha’s Valuable Free Action (VFA): One of the things that she always insists on is to take a people-centered assessment to give you the landscape. Because whatever you think is going on, that's not going on.

What You’ll Learn From This Episode: Importance of getting clear of your goals Getting clarity by working out with someone else Knowing what is "self-coaching" Related Links and Resources: If you go to www.saraebrown.com and sign up for my newsletter then you will get a chapter of my book "Let your personality be your career guide." It will involve exercises that you can do to get clear about your interest, strength and motivational needs. Then you can turn them into your goals. Summary: After a 30+ year career in Corporate America, most recently as Managing Director with Accenture, Dr. Sarah E. Brown retired to focus on helping mid-career professional women gain clarity on business and career goals, and develop the confidence and support needed to achieve them. Her method is called Self-Coaching. She has a Ph. D. in Pyschoeducational Processes (combination of group psychology and adult learning) and 20+ years of Talent Management Experience. Here are the highlights of this episode: Dr. Sarah working with female solopreneur or even a woman who's thinking of being a solopreneur. She tries to help them have clarification about their goals, getting the confidence and commitment to actually achieving it. These folks might feel stuck or not happy with what they're doing right now. They know that there could be something better but afraid to take the initial step to achieve it. Perhaps they already took that first step but then they already face that first roadblock and they start to feel frustrated. The reality is, most of this stuff we cannot work out on our own. Dr. Sarah then shared an interesting story about Abraham Lincoln during the interview to give an example. The point is, Lincoln got his clarity and commitment by actually working it out with his friend on the emancipation proclamation. Dr. Sarah tells us that self-coaching is actually getting clarity on your goals, working around obstacles, doing 'smart' actions, and getting the support or mentorship to actually achieve them.  Dr. Sarah’s Valuable Free Action (VFA): Try talking to someone about your goals; so that you can get clarity about it yourself and so that it will become uniquely yours.

What You’ll Learn From This Episode: Finding your true potential The importance of uncovering your 'roadblocks' The mistake of "I'm right and you're wrong" mentality Related Links and Resources: The number one core value that I discovered was 'contribution'. Go to my website at www.merrijohillaker.com and you can find different resources there. Summary: Merri-jo Hillaker - attorney, mindset coach, health coach, author, and sits on numerous charitable boards. She is committed to interfere in as many peoples’ lives as possible by supporting them to break through their limiting beliefs from as early as 3 years old, many of which "they don’t know they don’t know." As successful as she was through her thirties including being VP and General Counsel of a publicly-traded company at the young age 28, she was frustrated by some things in her life that just were not working. She refused to accept life as it was so searched to uncover her limiting beliefs, as well as understanding the full power of the mind which truly is within our control. Her #1 core value: CONTRIBUTION. Here are the highlights of this episode: Merri-jo likes to help those people who are struggling to see their full potential; either they're failing to uncover what's stopping them or they're caught up making excuses of saying "it's not so important". Most people don't understand how their mindset really operates and she says that uncovering those hinders or roadblocks us important. Otherwise, it will impact the rest of your life. If your average day involves expressing negative emotions, then that's something that's stopping you to truly understanding how you can take back control over your own mindset. Because that's what allows us to live every day to its fullest. The common mistakes Merri-jo sees is when people started to do the "I'm right and you're wrong" mentality and that's the worst thing that you can do. Pursuing knowledge is endless. Merri-jo's core value is 'contribution' and therefore she pledges that she will go out there every single day of her life contributing.  Merri-jo’s Valuable Free Action (VFA): When you come up with something that you don't know, then ask yourself "If I didn't know the answer, what will it be?" because a lot of us don't give ourselves a credit of knowing answers within. It's a great approach of discovery process. A lot of times if we start to ask those questions over and over again, a lot of times we start to end up in new conclusions and see something new that we never saw before.

What You’ll Learn From This Episode:Finding clarity of your ideal clientThe 3 elements of magnetic messageApplying 'capacity expansion model'Related Links and Resources:We compiled our popular articles and best practices into a consulting blueprint. Go to www.consultingsuccess.com/blueprint you can access it right away that can really help you grow and develop your consulting business.Summary:Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book, and the Future of Consulting.Here are the highlights of this episode:Michael helps entrepreneur consultants, those who are thinking to build a thriving, successful business for the long term. Some fail to have a 'magnetic messaging', and this is the message that you put in front of your ideal clients. This is the message that gets the attention and interest of your ideal clients. If you end up telling yourself "I'm not getting enough leads or my marketing isn't working for me". If we trace back the cause of that, it's either two things: they don't have clarity of their ideal client, and they don't have the message that gets the attention or resonates with that ideal client. There are 3 parts of the magnetic message and one is knowing the WHO-your ideal client. Some may be knowledgeable about many different things that they find it difficult to narrow in one special area. It can be challenging, but Michael says it's critical to your success. Michael also shared with us the 'capacity expansion model', and this applies when you are in that point in your business where you can't see yourself delivering more. The breakdown would be increasing your fees, building a team, and then bringing in better processes or systems into your business. Michael’s Valuable Free Action (VFA): First, get clear of who your ideal client is. Second, is to develop a magnetic message. The 3 components of the magnetic message are knowing WHO is your ideal client, then WHAT is the problem that client and what result do they want, and lastly, WHY you. You just do not need to talk only on what it is that you do but also the problem that you solve. Applying these 3 elements, you'll start seeing interest in what you're doing.

What You’ll Learn From This Episode:What, what am I gonna do about the people that are relying on me to help them make their own livelihood?You have to be really clear about your ideal client.You have to know what you believe in, so then you can design and execute your plan.Related Links and Resources:Pat's Gift to you:Free Planning Guide: Take Less Than 30 Minutes to Plan Your Company’s MarketingFor 90 Days or More.Get your very own copy here:https://afpmarketing.com/create-plan-sign-up/Summary:Pat Altvater is the owner of AFP Marketing and the publisher of Soar to Success Magazine.She’s an accomplished entrepreneur that left corporate America over 20 years ago and hasn’t looked backHer first foray into business ownership started when she became a franchisee. She and a partner owned 10 locations of the fitness franchise, Curves for Women from 2002 until 2009. It ended badly; however, it was a great learning experience.In 2010, she started AFP Marketing on a shoestring and has built it up into a full-service marketing agency. As a Marketing Strategist she works with successful business owners and professionals to create and implement a business acceleration roadmap that positions them to achieve the sales growth they desire.She is a member of NAWBO, the National Association of Women Business Owners, and over the past nine years have served on the Board of the Cleveland Chapter as Director of Marketing, Director of Programming, President and Past President.Learn more here: https://afpmarketing.com/

What You’ll Learn From This Episode: Knowing that 'math is money and money is fun' Importance of finding a doable, simple, and actionable way to compute Market to your 'qualified clients' not fan Related Links and Resources: Susie Carder will be giving away a copy of her book called "Power Your Profits", it won in the top books in 2020 by Cosmopolitan and it's everything she learned the hard way. All you need really is to follow a system, and the system will allow you to create and monetize. Go to www.susiecarder.com/ebook-scaleology to get the book for FREE and there's a free training that goes with it. It is a GAME CHANGER. Summary: Susie Carder started out as a low paid hairdresser trying to support her 2 little girls. So she decided to do whatever it took to create her own business. After much blood sweat and tears, she went on to create, not one, but two $10 Million companies! Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth. She has helped over 100,000 entrepreneurs increase their revenues by more than 3000%. Here are the highlights of this episode: Susie told us that she enjoys working with entrepreneurs who knows that it's their calling or what they're meant to do in life. She helps them grow, monetize, scale, and explode. "Most entrepreneurs wants to stick their heads in the sand but not with their financial projections; they just want it to magically occur. She stated that "math is money and money is fun", most people want the benefit of the money but not when it comes to computation. So, find a doable, simple, and actionable way to do this. The emotional problems that these people face is that they felt frustrated because their business is growing consistently but they're paying people more than themselves, and they started to wonder "why there's no money left?". Susie further explained that 15% of their financial success is based on their vocation, and the remaining 85% is in sales, marketing, operation, and finance. You have got to be good at your 15% but you have to work on the 85% because that's where the 'juice' is. Only 1.7% of the small business hit the million-dollar mark; and this is because they don't spend the time to put a business plan together and have true execution. She says that most of us are creative as entrepreneurs, but we may need to hire a really good coach that can handle you into this prosperity.  Susie’s Valuable Free Action (VFA): The biggest mistake that Susie sees is that these folks are marketing to their fans but not their 'qualified' clients. You may have an 'ideal' client but 'qualified' client will the ones having the money to swipe the card. She advises to quit marketing the fans, doesn't matter if they like you if they can't afford you. Otherwise, you're just spinning your wheels and wasting your time.

What You’ll Learn From This Episode: The progression before closing sales Learning to incorporate conversation Applying the 5 planks of door opening success Related Links and Resources: Go to www.koppconsultingusa.com/VFR and you will find some useful resources. One of them is pinpointing your company's sweet spots. Most people go wide in their targeting, but Caryn recommends adding 3 additional filters to your prospecting efforts. One of them is those who are experiencing urgency, those who are willing to pay for the charge of your services, and those who would find you to be an obvious solution. If you add those 3 filters, you're more likely to contact people who are right and ready. Summary: When Caryn Kopp was 11 years old, her neighbor who owned a franchise company told her she had a great phone voice and wondered if she’d like to try getting appointments for them. As time went on she won awards for this skill and it “opened the door,” pun intended, for her to launch her award-winning firm, Kopp Consulting where she holds the title of Chief Door Opener. Caryn’s talent for seeing a company’s “path to the cash” has inspired her to help thousands of business leaders and sellers secure initial meetings with their most important prospects. Here are the highlights of this episode: Caryn helps business leaders who need to get in the door at the executive level to have the first meeting with a prospect to usually discuss large engagement. They need more opportunities to close; they either don't have the time or the talent to get those opportunities to the top of their funnel. Primarily, they need more closed sales, and before that they need more opportunities, before that they need more meetings. Even before that, they need enough time to get those meetings on the calendar. That's usually the progression. When people aren't getting enough meetings as they often should, there's one or more problems with door opening success. The right target, the right sales message. The marketing message and the sales message are not the same thing. They need to have right answers to any objections, so that they can move forward towards the meeting. They need to have the right person doing the work. Then having the right execution; are you people spending enough time in getting those doors open? Those are the 5 planks of door opening success. Any one of those planks is missing, the doors may not open.  Caryn’s Valuable Free Action (VFA): She says that one should learn to incorporate conversation when they do their prospecting outreach. LinkedIn, Phone and email in combination to the right person is what usually leads to the meeting, one-on-one communication.

What You’ll Learn From This Episode: Knowing the advantage of using Growitfor.me and Readitfor.me The mistake of over complicating things Applying the 'power positioning' Related Links and Resources: Steve's team will be launching 'growitforme.learn' where they will package up 3 new summaries per week, specifically on sales, marketing, and product development. These are mostly the 3 things that you need to master in order to succeed. Also, the step-by-step process that Steve use from having a job to creating a product-based business with world-class conversion rates and an army of affiliates who's promoting his products. They will launch this plan for a $199/year. Go to www.growitfor.me/scaleology and they'll get their first year for FREE. Summary: Steve Cunningham is the founder of Readitfor.me, the #1 book summary service for busy business leaders, and Growitfor.me, the #1 marketing platform for solopreneurs.  At the beginning of his career, he was a lawyer for exactly one week, and he now has a product based business that has grown almost exclusively through partner and affiliate marketing. In between, he's run a digital marketing agency, been mentored by billionaire entrepreneurs, read a book a day for several years straight, and created a $5,000/hr coaching practice. He's most passionate about the idea that "everybody is an entrepreneur now,' and helping people climb what he calls the Growpreneur Curve. Here are the highlights of this episode: He has two distinct products that caters 2 different target markets. The Readitfor.me, it's for growth-minded business leaders, and for Growthitfor.me it's for B2B service providers like coaches and consultants, etc. The Growitfor.me, they try to solve problems for specific sets of people. It can help solopreneurs generate leads, nurture those leads with valuable content, then creating services or products that can help them create passive and recurring revenue. For Readitfor.me is knowing what the top world business experts are teaching or publishing. He says that these people face the frustration of perhaps that stack of books that they haven't started to read or courses they purchased but never use due to lack of time, or really not doing the things that they really wanted to do. He sees that these folks are sometimes complicate things and because of this, nothing ever really gets executed. The two books that he says that you should check out would be "The Lean Startup" by Eric Ries and "Principles" by Ray Dalio. Steve’s Valuable Free Action (VFA): Steve advised us to be crystal clear on the specific and pressing problems that you solve. Get 10 people that are in your ideal customer profile, get them on a zoom call, have a one-on-one meeting. Walk them through on what Steve calls 'power positioning'. When you get 8 out of 10 people nodding their heads while you're talking, that's your que that you nailed it. That's when you move on in creating that product, service, or marketing that goes along with it.

What You’ll Learn From This Episode: Providing an efficient group coaching The advantage of using 'upcoach' Importance of selling out of love Related Links and Resources: I would like to give 6 months of FREE upcoach; so, if you email me at david@upcoach.com then I will hook you up with a coupon code where you can get 250 USD which will be enough to last for 6 months. Summary: David Henzel has been building businesses in the saas and ecom space for over 20 years. He had multiple successful exits, including a well-known content delivery network company MaxCDN. He's passion is helping individuals and their organizations reach their full potential. Latest passion project that David is involved with is upcoach - coaching delivery platform, and a portfolio of businesses under How We Solve umbrella: LTVplus, (Outsourcing for e-commerce & saas), TaskDrive (Sales Development), Shortlist.io (Digital Marketing Agency). Here are the highlights of this episode: David says he works with several people with all sorts of background; whether they are authors, business leaders, and so forth. Some of the several problems, and one of them is how to run an efficient group coaching or how to make more impact while coaching multiple people all in one. When he started focusing on group coaching, he attained 94% completion rate in comparison to his previous DIY online course of 7% only. David says that some of them lack the confidence of selling their services. Using his upcoach can help you systematizes all your teachings. He knows that selling is difficult if it's not selling out of love. The biggest epiphany in David's life is that he used to be introverted and he hated doing sales with a passion. He attended toastmasters, public speaking courses, etc. to really overcome this exposure therapy. It worked, but the advice of his yoga teacher that decision making is either made out of fear or out of love is something that really flipped the switch in his head. When David sells out of love, he knows that what he's offering would be good for your business, he sincerely wants to improve your life. If he sells out of fear, he sells because he just needs to get his numbers, which can be difficult.  David’s Valuable Free Action (VFA): Start doing a group coaching and it can simply start by sending to your list, or even reach out to your friends. Start developing content. Doesn't need to be perfect, just get started with a beta group either for free or minimal price. Just keep rolling, don't hold back.

What You’ll Learn From This Episode: Learning the value of writing a book Knowing what's the 'wallet biopsy' The high-income opportunities in writing a business book Related Links and Resources: Go to my website www.patiyer.com and I have a number of free reports that are available on the home page, tools that I put together, check list and reports to help you in writing a book. Also on my blog, I have episodes of "writing to get business podcast" which is designed to interview authors and talk about their journey in writing a book. Summary: Pat Iyer is a consultant, speaker, author, editor and coach. She has written or edited 49 of her own books. She delights in assisting people to share their expertise by writing a book. Pat serves entrepreneurs as an editor, ghostwriter, and producer of online courses. Pat is the host of Writing to Get Business podcast, broadcast on the C Suite Radio Network, the largest business podcast network in the world. Here are the highlights of this episode: Pat's ideal client would be working with business owner or entrepreneur who knows the value of writing a book for authority, credibility, and invincibility. They understand that a business book can open the doors to opportunity and they are ready to make a commitment to writing a book. The problem is, they have the motivation but sometimes they lack the knowledge. Their end goal is to write a book but they see it as a daunting task or there's so many obstacles in doing so. They ask themselves if they have enough time, can they make a commitment, and so on. They worry that it may not be good enough or perhaps nobody will buy the book. But Pat says it's even worse when they actually stall or do nothing because they face the fear of procrastination. Another one is when they get pulled-in by 'vanity' publishers whose objective is to sign up authors but not their objective to sell books. People often think that they're going to get rich through their book sales which is true if you are a celebrity. What makes you money is when you write a business book is the opportunities that it opens for you. The higher income opportunities are coaching, consulting, speaking, creating online courses, as well as running a membership program. Those 5 opportunities flow very nicely when you have the content from your book.  Pat’s Valuable Free Action (VFA): Make a commitment to yourself; think about what you want to accomplish. If you say "now is the time" then you take that journey with the first step. Start a book by identifying who want to write for, what do you want to cover, and start developing an outline. There's really no ideal time in writing a book. You need to tell yourself "This is important to me. I'm going to block off a time, I'm going to do this, I'm going to get started."

What You’ll Learn From This Episode: Having the life and business balance you want The problem when facing the 'symptoms' by themselves Finding the difference between high performance and high-ER performance Related Links and Resources: Go to www.erikluhrs.com/epiphany and there you'll find my self-diagnostic epiphany process. Most people who took it seriously said that it made them cry, it loosened some side of them that needs shaking, and some say that they can't look at themselves or their business the same way after going through the questions. Summary: Erik Luhrs is the creator of Beyond the Brain Higher Performance Coaching, The GURUS Selling System, Subconscious Lead Generation and the Peerless Positioning method, and author of BE DO SALE. He helps executives and entrepreneurs become who they desire to be and achieve what they desire to achieve by aligning what is beyond their brain with what is in their business. Here are the highlights of this episode: Erik ideally likes to work with executives or entrepreneurs who are successful but, they somehow felt that they're not experiencing the life that they could have. They think that their personal life and business doesn't seem to be aligning well or doesn't seem to have any movement going on. They felt that they're stuck in multiple areas. When it comes to tangible things, their revenue & company status remains stagnant; life and business seems like on autopilot that's going in circles, rather than the autopilot still taking them to their destination. These folks try to solve the 'symptoms', they try the new marketing or sales tactics by themselves. They may try to put a band-aid on one thing but it's going to pop out on somewhere else because they haven't addressed the actual problem that's causing the symptoms. Erik gave a very interesting explanation of the difference between high performance and high-ER performance. He says that some are hyper performing in one area of life and ignoring others. We need to expand as people and by doing that, you need to expand with your higher self.  Erik’s Valuable Free Action (VFA): When they put aside on what I called the "Facebook revenge list" which is the things they think they want because everybody else has them. Sit down and think about what you truly desire, look at that as a tree. What's the lowest hanging fruit on that tree that you desire but still scares you to go for it? That thing which is outside your comfort zone that scares you a little bit - just commit going for that. Then that will start the cascading effect.

What You’ll Learn From This Episode: Deploying the right task to the team members Finding out the energy level of each individual Understanding that greatness is different for each person Related Links and Resources: It's a free eBook that really states about how to deploy people even better. This is to understanding not only competency but also energy level. Go to  www.perfectperformance.org/primal-greatness  so you can download the resources to help your team immediately. Summary: Jason Ho is the founder of Strengths School™ and Performance Capital™, who has over 13 years of Training and Coaching Top Leaders in MNCs, SMEs; to optimize team development and drive PERFECT PERFORMANCE™. His work spans organisations across Asia, Canada and the UAE. Some of many include Ubisoft, DHL, Johnson&Johnson, LeeJeans,Vans, VFCorp, National University of Singapore, NUS Business School and Singapore’s Ministry of Education. As South East Asia's 1st Gallup Certified Strengths Finder® & Platinum Coach, Jason was invited as a keynote speaker for an ASEAN Future Leaders Summit. He also sits on the Singapore’s NUS Business School panel as a Strengths Finder® Advisor. Here are the highlights of this episode: Most of the time Jason works with Directors, GM's, and C-levels to whom he does his 1-on-1 coaching. He says that the challenges these people face is when they wonder on how they can deploy their team in the best possible way. When they try to designate a certain task to someone, they don't get the performance that they want from that person. Jason tries to ask them "if somebody is really actually good at doing something, do you think that person likes it or hates it?" and most of the time they'll say they like it of course. But that's WRONG, that's not true. Sometimes there are people who are good at doing something but they don't like it. We need to understand what are the things they are good at they really enjoy. By doing so, they will give you their greatest performance. Jason believes that everyone is built for greatness. The issue is, the greatness is different for each person. How we get that greatness from each person, that world-class standard, is really to identify what they're built to do, since each person is different.  Jason’s Valuable Free Action (VFA): There's this one question that you could ask: try asking them "For this task, how energize or drain do you feel in doing that task? From 10 being 'energized' and zero being 'drained'. Jason emphasizes that everybody's energy level is different, and as a leader, you need to figure out what they are their best in doing a job.

What You’ll Learn From This Episode: How to stop being a 'best kept secret' Finding customers who need what you offer Getting the exposure you need in the media Related Links and Resources: I have "365 days to power up your publicity", it's another free thing that you can do. On every single day of week, there's always something going on (public holiday, special day celebration, etc.). So, the media is always looking for a new angle for these particular celebrations. Use my calendar and see what fits your business. Go to my website www.larissabanting.com and you'll find it there. Summary: Larissa Banting is one of only a handful of professionals to be Accredited by the Canadian Public Relations Society. Through her boutique agency, El Bee PR, she helps entrepreneurs amplify their audience and authority via publicity. Past clients include Bombay Sapphire Gin, the City of St. Albert, Nelvana, CBC and CTV networks. After moving to Costa Rica in 2002, she opened one of the first destination wedding planning firms in Central America and within four years had been named Top 30 Destination Wedding Planners in the World, hitting 7-figures in her business the next year, all thanks to publicity. She is the author of the best-selling Costa Rica - The Bradt Guide. Here are the highlights of this episode: Larissa enjoys working with coaches, consultants, authors, and entrepreneurs. Those who have been in the business for a while and are ready to step up to the microphone and share something unique to the public. These folks felt that they're the best kept secret in their industry and they're tired of it already. They want to find those who need what they have or can offer but they don't know how to do it.  These folks are already tired of spending money on ads and being on the hamster wheel of social media. Sometimes they hire very expensive public relations agencies and they end up working with someone who's probably an intern or has less experience as a publicist, therefore ending not getting exactly what they're hoping for. The problem is, they don't really know where to start because they don't know exactly what they're doing. Larissa will tell us in this interview on how PR can really help your business.  Larissa’s Valuable Free Action (VFA): Here's something that's really simple for you to do. There's a free service called "HARO"-helpareporter.com. Go there, sign up, it's FREE. Everyday you're going to get 3 emails sent to your inbox from reporters looking for resources that they can interview for their articles. We are talking about Entrepreneur, Forbes, New York Times, Good Morning America, etc. Just browse quickly see if there is anything which is a good fit. If you find one, click on it, quickly answer, and send. You might get lucky hearing from them.

What You’ll Learn From This Episode: To pursue and understand your potential Learning 'radical humility' Applying the effective "5 daily practices" Related Links and Resources: I actually would like everyone to have my book for FREE; I will sign it, I will ship it, I will pay for the book and shipping for everyone. If you don't the shipping, you can have the eBook or audiobook. Specifically email me at david@dmeltzer.com or go to www.dmeltzer.com. I answer everything myself & I would love to send a sign copy of my book, paid for & shipping for you to change your life. To allow you to enjoy the consistent, persistent, pursuit of your potential. Summary: David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. He is also the Executive Producer of the brand-new Bloomberg and Amazon Prime television series 2 Minute Drill.His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content, and communication that’s exactly what you’ll receive. As part of that mission, for the past 20 years, he’s been providing free weekly trainings to empower others to empower others to be happy. Here are the highlights of this episode: David's clients are mostly someone who wants to pursue or understand their potential and at the same time, enjoy the consistency in utilizing this in daily practices and values. He helps them identify their ego; instead of resist it, understand it. He believes that you are healthy, wealthy, and worthy. David helps you shift to paradigm and get rid of what's interfering of what you're already are. When you feel that certain 'triggers' that are getting in the way of your professional and personal growth, the ability to make more money, help more people and have more fun, then David he's the person you can reach out to and he's happy to help in any capacity that he can. The easiest way to get to where we want to be is find somebody in this situation that's already where we want to be and ask for directions. The number thing David teaches is applying 'radical humility' and that's by asking for help; you'll be accelerating and growing at an exponential rate. He stated "don't pay the dummy tax yourself." He also shared with us the greatest lesson that David learned is to utilize the 5-daily practices. You need to know your "WHAT" - you need to know what you want from your personal experience in giving and receiving, know your "WHO" as what we he discussed earlier (Who can I help? Who can I get help from?), know your "HOW" - how am I going to get it done & know your NOW by prioritizing what's important in accordance to your WHAT, WHO & your HOW. Then apply your WHY - you can learn to love everything, you don't need to love everything you do, learn to love all the things that you do. Learn to love what you do by knowing your WHAT, your WHO, your HOW, your NOW and your WHY.  David’s Valuable Free Action (VFA): David says that a lot of people tries to outthink their feelings. Logic will not change your emotions or feelings - ACTION will. The action that he teaches is to be kind to your future self by doing good deeds. If you have any of the triggers, go ahead and take action to be your better self or do higher things. Something like pick up the trash for someone, smile at someone or even hug them. It's amazing, the power of the truth, the power of abundance, the power of doing good deeds.

What You’ll Learn From This Episode: Knowing how be referred to a prospect client Why you shouldn't be too close to your material Applying 'check for understanding' method Related Links and Resources: Go to www.myreferabilityrater.com, in which it will ask you series of questions about your level of referability. So, you can actually if people are going to be able to get you? Are they going to be able to refer you? Summary: Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. Here are the highlights of this episode: He ideally would like to work with individuals who's really fantastic in what they do but they can't seem to get other people understand it. Their friends love them but they don't know how to refer them. And the problem is, they are too close to their material; the metaphor is, as if they're staring at a TV screen and all they see are color pixels. Michael tries to help them see what's on TV and most importantly let them know if they need to change the channel. These people will start to feel frustrated; they know that they are doing great work so why people aren't spending more on it. Or wondering "all of my friends love me yet why aren't they referring me?". The problem Michael sees is when they talk about things that they think is interesting and they don't talk to it in the context of what they are actually doing for the client. In his opinion about the term 'influence' is that most people think of it in the context of persuasion. Michael says that true influence is when you do something without me asking you to do it. The only reason you're going to do that, is if it makes you look good. We have to think about how we package our ideas & concepts that can make other people look good when they share it. If we do that, more and more people will refer us and want to connect with us.  Michael’s Valuable Free Action (VFA): I refer to it as 'check for understanding', it comes from my background as a teacher. You go to somebody that you already work with and you ask them in your own words "can you tell me what I did for you?" because your best copy is always in your client's mouth.

What You’ll Learn From This Episode:In order to scale impact, in order to grow authority, you have to start to make yourself more and more obsoleteThere is a relationship that she calls the "slave relationship" to your business where you are the slave.Without the appropriate mindset to make sure that you actually know that you are about to do something that changes the way you do things, nothing can happen.Related Links and Resources:Beatte's Gift to you:Her proprietary "Growth Blocker Quiz" where you will discover what is holding you back and what to do about it.Get your very own here: www.growthblockerquiz.comSummary:Beate’s entrepreneurial journey is a crazy transition from being a broke single mom and immigrant who was $135,000 in debt, to cracking the code and then selling her business to Bill Gates for millions.She helps consultants, coaches, and service providers who want to grow their authority so that they can scale their impact. I help them to design the framework, strategy, and the system to streamline operations and workflows.She is passionate about building structure for overwhelmed and frustrated business owners who can’t squeeze any more time out of their busy days.In so many words – she doesn’t sell the dream, she provides the strategy.Learn more here: https://beatechelette.com

What You’ll Learn From This Episode: The mistake of writing in 'academic style' approach How writing is similar to talking To write and have the mindset of a persuader Related Links and Resources: David would like to give a video on "How to Come Up with Great Ideas" because he thinks that's where a lot of business people or writers gets stuck. Generating ideas is really systematic, there's different ways to trigger ideas. It's in www.DavidLDeutsch.com/video Summary: David Deutsch helps companies large and small tell their story and convert prospects into customers. He started on Madison Avenue in New York City at one of the most prestigious ad agencies in the world, Ogilvy and Mather. Today he is one of the top direct response copywriters in the world. Over the years, his copy and has helped sell over a billion dollars in products and services for his clients. Today he enables companies to get higher-converting copy by providing training, coaching, and creative direction. Here are the highlights of this episode: David enjoys working with someone who has their own business and writes their own copy or would like to write their own copy. When you have a business, you know your product and market really well, and that's 80% of copywriting, is to really know the market. And he helps them with the 20% to write a really good, compelling copy that can accelerate their business. That 20% is putting the words together; knowing how do you write the copy, how do you put your own 'salesmanship', or how do you put those words into the pages. Even if you do write it yourself and also hire copywriters, you will be far able to give them the type of direction that they need to write great copy for you. People make mistakes when they think they need to go back to that 'academic style' like writing book reports, or write the way they think writing should sound. One of the reasons for really learning how to write a copy is it makes you a better buyer of copy. He tells us the most important thing in terms of being a writer is really mindset; what state are you in while writing. Have that mindset of a persuader; it's persuading them to do what you think is for their own best interest. David’s Valuable Free Action (VFA): One thing that David tells people to do is to talk to people about your product or even talking to yourself with a recorder. Because writing is similar to talking, it's just written on a page. The best writing is really a very conversational or easy to listen to writing. These days, a lot of writing is doing videos so it's literally talking. Try to use your own voice to get those words.

What You’ll Learn From This Episode: How to build/strengthen business around a book From being an unknown author to become an expert authority The importance of knowing first your target audience Related Links and Resources: I want all authors to have this gift, "The Author to Authority Playbook" and this is literally on how to get recognized as an expert in your industry. It goes to different levels on how authors can get themselves up to that expert authority place where they want to be. You can find it at www.avivapubs.com/gift Summary: Susan Friedmann, international bestselling author of 17 books, is on a mission to wipe out sameness and add vitality and differentiation to your marketing. Through her company, Aviva Publishing, she’s guided hundreds of non-fiction authors to use their book to become a recognized expert authority in their field. She also hosts the award-winning podcast, Book Marketing Mentors. Here are the highlights of this episode: Her ideal client is working with non-fiction author; someone who wants to take their book & use it to build a business around that book, or to strengthen an existing business. Making them from unknown author to expert authority in their field. These process takes planning and strategy, and it can give anyone an intense feeling along the way. You just want everyone to recognize the time, the energy, the blood sweat & tears that you've given on this book. And when you don't get that, it can be really frustrating & upsetting. The mistake to this is also not knowing who is your target audience. And most response she gets is that clients would often say "my book is for everyone" but this is not something that anyone can do so well. Learn to narrow down your ideal audience. Susan admitted as well that the biggest mistake she did in her business at the very beginning was being reluctant to ask for help; she felt that she wasted a lot of years trying to do things the hard way where as it could have been easier. Susan’s Valuable Free Action (VFA): I really believe that it's really identifying that target audience. If they feel that their book is for women, then break it down if they have a profession or not, what sort of industry, education, and so on. The more you can narrow down who exactly your target audience is, the better and easier it's going to be on focusing on your marketing. It will be much more efficient and more effective if you can do it.

What You’ll Learn From This Episode: The importance of making a follow up Why you need a customer relationship management system The power of referrals Related Links and Resources: I got something super special, it's actually a two-part gift. The first is "Three Key Scripts to Follow-up your Sales w/o Being Sales-y". I'm going to share with you what to say when you find a card or you don't even know who they are yet. And what do you say when you invite a potential partner to connect with you. So, 3 really great scripts. The other part is that I host networking events every month where I bring heart-centered entrepreneurs from all over the world. And listeners can attend 6 months or 6 events for FREE. People can meet potential clients, getting speaking gigs, or partnering up with people and getting referrals. It's in www.powerupyourfollowup.com/freegift-bundle Summary: Debbie Hoffman is a heart-centered sales & follow-up expert, speaker and founder of “Power-Up! Your Follow-Up.” She works with relationship driven entrepreneurs, coaches, and network marketers who are letting potential clients and income slip through the cracks because they don’t have a reliable follow-up system in place. Her proven step-by-step formula supports them to have more ideal clients saying “yes” to working with them. After 20 years of working on Wall Street as a Managing Director, with over $25-billion in sales, Debbie took her organizational skills (and an extraordinary ability to connect with people) and created multiple six-figure businesses. In addition, Debbie had tremendous success as a Network Marketer, having built an international team of several thousand consultants. She’s also a best-selling author and has a book highlighting her proven follow-up system… due out in 2022. Her mission is to support entrepreneurs to share their gifts and get their message out in a big way so they can create the impact they’re here to make. Here are the highlights of this episode: Debbie enjoys working with heart-centered, spiritually conscious coaches. She also works with consultants & entrepreneurs. She says that she can feel a connection immediately if they will be a potential client for her. These folks tell her that they are facing problems of having potential clients slipping away from them; which results in losing business equals losing income. They may tend to focus on doing that perfect website, perfect package offer, etc. but they are not making any follow-up or not having a sales process in place. These folks start to feel frustrated or they're lacking confidence because they don't know exactly what to say when they make a follow-up. And adding to that, is that they are all over the place when it comes to having a system of potential clients. They have old business cards somewhere, various spreadsheets to pull out, and written notes everywhere. She further tells us that the best way to have a consistent flow of ideal clients coming to you is through referrals. But you need to know when to ask, how to ask, and also train people on how to get us the referrals. It's so much easier to have someone saying 'yes' to working with you when that person is referred to you. The chances improve by 300% when someone is referred to you. Debbie’s Valuable Free Action (VFA): You need to have a customer relationship management system. You need to have software to keep track of all of your potential clients, potential referral partners, a place to keep notes or something that will remind you to the next step. So, get a CRM. I do have a resources tab on my website, www.powerupyourfollowup.com/ . They are simple to use, they are affordable up to more expensive. But you need to have a system in place.