Ever walked past a business and thought "I could do that better"? Luke Tobin turned that exact instinct into three business exits. He spots gaps others miss - whether that's revolutionising how marketing agencies work with clients or discovering untapped revenue in the experience day industry.

From a £6-figure exit of his festival bar company in his early twenties to building the UK's fastest-growing marketing agency (sold for 8-figures in 2022), Luke's track record speaks for itself. Now Co-CEO of Cadastra EMEA with 900+ employees and $50M revenue, he continues to scale companies through his £5M+ investment firm.

This episode isn't just one big "success story" though. Luke openly shares his failures - the flopped modelling agency, the web design company that never launched - and reveals how burnout forced him to completely rethink his approach. His practical frameworks and hard-won insights will transform how you view the market around you.

Key Talking Points:

• The counter-intuitive approach that achieved 95% client retention in an industry averaging 30%
• Why successful exits require 100% focus, and how to avoid the "multi-business trap"
• The hidden challenges of graduating from SME clients to global brands like Unilever and Samsung
• How drama school techniques still influence million-pound business deals

Links & Resources:

• Luke's LinkedIn
• Entrepreneurial Edge Blog
• Tobin Capital
• Book Recommendation: Blair Enns - "The Win Without Pitching Manifesto"
• Vocal Warm-Up

This process helps you identify where to focus your energy by filtering out uncontrollable factors. It brings immediate relief from overwhelming situations and creates clear action steps for progress.

Steps to Apply

• Write down all current problems, challenges, or stressors that are causing concern
• Review each item and mark which ones are directly within your control
• Cross out everything you cannot personally influence or control
• Focus immediately on solving the controllable items
• Review remaining items the next day - many will have resolved themselves
• For persistent uncontrollable items, develop strategies to manage your response rather than trying to control the situation

In this episode, I talk to Nadia Pace, a non-executive director from Malta who serves on various boards and is also an executive mentor and BPO advisor. We dive into her time as CEO of World Aviation Group, where she had to relocate her entire operation in under eight weeks due to safety concerns. Nadia shares the strategic decisions she made, the importance of alignment among stakeholders, and the critical role of communication in overcoming the crisis. Her story offers valuable insights into effective leadership during turbulent times.

Guest Links

• LinkedIn
• Website

Timestamps

00:00 Introduction to Nadia Pach 01:09 A Leadership Challenge: Relocating Operations 03:40 Navigating Safety and Cultural Concerns 05:10 Logistical Hurdles and Solutions 09:45 Project Management and Team Coordination 16:34 Communication and Reputational Management 21:00 Reflections and Lessons Learned 25:28 Conclusion and Final Thoughts

What does it take to get executives to approve fair pay?

Cassidy Williams, the CTO at Contenda, had to do exactly that at a previous job.

Learn how Cassidy used every trick in the book - from "brag docs" to forging alliances - to close an unfair pay gap. She explains the mental shifts she had to make, and what she'd do differently next time.

Cassidy discusses:

• Creating "brag docs" to prove your value
• Managing during hypergrowth
• The calm of profitable “lifestyle” companies versus those backed by venture.
• Her top advice for advocates, leaders, and especially parents in tech

Get the inside scoop on pay equity, company growth stages, parenting policies, and more on this episode with Contenda CTO Cassidy Williams.

Cassidy's links

• Website
• LinkedIn
• Newsletter
• Twitter

Alex Weber, former Chief Growth Officer at N26, shares his journey going from one of the first employees to leading a team of over 100, in which time N26 reached unicorn status. Learn how Alex stepped up to lead the marketing function without prior experience, pushed through burnout, and grew into the CGO role.

We cover:

• Taking over the marketing function without a marketing background
• Pushing through burnout and building a support system
• Hiring and managing seasoned executives
• Setting boundaries and expectations with the founder
• Focusing your time and avoiding reactive leadership

Alex reflects on the key mindsets and practical steps that helped him shepherd hypergrowth while learning on the job. His story provides an inside look at leadership challenges at a rocketship startup and valuable lessons for leaders of all levels. Don't miss this candid conversation on Leadership for Unicorns.

Links to the guest

- Linkedin

In the midst of a tech industry recession, startups face the daunting challenge of navigating a world where hiring has come to a standstill. Bowen Moody, the CEO and founder of Wonderway, knows this all too well. His Berlin-based company, dedicated to training salespeople, had to make tough decisions during these trying times. In this episode, we dive deep into Bowen's journey, exploring the choices he made and the strategies he employed to keep his startup afloat.

But it's not just about survival. We'll also discuss the transformative potential of AI for sales leaders and delve into the art of choosing the right learning opportunities for your team. With a focus on ensuring a tangible return on investment, this episode promises to be both enlightening and actionable. So, whether you're a startup founder, a sales leader, or just someone curious about the intersection of tech and business, this episode has something for you. Let's dive in!

Links to the Guest

• Bowen Moody on LinkedIn
• Wonderway

Stay tuned for resources mentioned in the episode. We'll provide Amazon links for easy access and purchase.

Timestamps

• [00:01:14] Bowen's story
• [00:08:07] Bowen's story: Pivoting during a recession
• [00:18:08] The opportunities AI is bringing to sales leaders
• [00:27:49] How to know when your team needs to be upskilled
• [00:30:14] How to measure the ROI of learning

Welcome to Episode 09 with Guro Bakkeng Bergen, VP & GM at Fivetran.

In this episode, we explore how leaders navigate through significant organisational shifts, the impact of artificial intelligence on leadership, and the importance of carefully selecting battles.

Guro, with her rich experience at companies like Oracle, New Relic, and ServiceSource, shares her story of overcoming challenges during periods of drastic change. She highlights how the art of leadership has evolved and shares her insights on how AI and machine learning are creating new avenues in leadership.

Links to the Guest

• Guro Bakkeng Bergan on LinkedIn
• Fivetran

Timestamps

• [00:01:18] About Guro
• [00:02:31] How the role of a leader has changed in the past 18 years
• [00:05:39] Guro's story: A big shift with skewed insights
• [00:21:15] The opportunities AI is bringing to leadership
• [00:27:11] Making tech more representative
• [00:34:42] How Guro picks her fights

Join us in episode 08 of Leadership For Unicorns as we delve into the world of internal communication with Joanna Parsons, a seasoned consultant, trainer, and mentor. Joanna shares her wealth of knowledge and experience, offering invaluable insights into the challenges and solutions in the realm of internal comms. This episode is a must-listen for anyone seeking to understand the importance of effective communication within an organization and the role of leadership in fostering it.

Joanna's journey, from being overlooked despite her expertise to becoming a respected voice in her field, is both inspiring and enlightening. Her experiences shed light on the common issues faced by many, particularly women, in the workplace. Whether you're a leader looking to improve your team's communication or an individual seeking to make your voice heard, this episode is packed with practical advice and strategies.

• Joanna Parsons on LinkedIn
• Joanna's Website

• Robert Cialdini - Influence

• [00:01:24] About Joanna
• [00:03:06] Communication issues in organisations
• [00:08:01] Joanna's story: Ignored by leadership
• [00:14:03] Building confidence and believing in yourself
• [00:17:51] Why internal communications is critical to business
• [00:22:19] How to overcome bad internal communication
• [00:24:03] How leaders can play their part in internal comms

Discover the secrets behind successful business operations in episode 07 of our podcast, as we dive deep into the modern operating model with Jenny Herald - VP of Product Evangelism at Quantive. With a history of navigating through the challenging landscapes of mergers and acquisitions, Jenny shares a trove of wisdom drawn from her multifaceted career. Having started out in the U.S military, Jenny's unique insights from her journey are bound to leave you captivated.

Jenny's current focus revolves around OKRs, and while she recognizes their mixed reputation in the business world, she stands firm in her belief in their transformative power. Join us as we unravel the influence of OKRs in shaping successful companies, and let Jenny's eloquent advocacy sway your perception of this compelling business tool.

• Dreams with Deadlines Podcast
• Quantive
• Jenny’s LinkedIn
• Dreams with Deadlines Community
• Office Hours with Ben Lamorte

• [00:01:15] Introducing Jenny
• [00:05:22] Lessons from the military: Commander's Intent
• [00:08:14] Wunderlist acquired by Microsoft
• [00:25:31] What are companies getting wrong with OKRs
• [00:31:40] How Jenny gets people engaged with OKRs
• [00:35:46] Creating a shared language of success
• [00:38:39] The modern operating model for business today

• Reid Hoffman, Blitzscaling
• JOHN DOERR, Speed and Scale
• John Doerr, Measure what matters

In episode 06 of Leadership for Unicorns, we speak to Dr. Veronika (Fischer) von Heise-Rotenburg, the CFO at Everphone.

Veronika tells her story about the challenges she faced when her company was acquired. Acquisitions can often be tricky, and hers left her with a dilemma that affected her whole team.

We also talk about valuable lessons she learned as a consultant, what value-based leadership means to her and how to promote sustainability in the workplace.

Whether you're a seasoned executive or an emerging leader, this episode is packed with golden nuggets that will help you navigate your leadership journey with confidence and purpose.

• LinkedIn - Dr. Veronika von Heise-Rotenburg

• Drive: The Surprising Truth About What Motivates Us (English Edition) by Daniel H. Pink

• [00:00:11] Meet Veronika
• [00:01:42] Extracting Golden Nuggets: Insights from McKinsey
• [00:03:47] The Spice of Life: Harnessing the Power of Diverse Experiences
• [00:06:15] Life After the Big Buyout: Navigating Post-Acquisition Terrain
• [00:08:38] Knowing When to Pack Up: Identifying Your Exit Cue
• [00:14:49] Navigating the Whirlwind: Practical Tips for Leaders in the Midst of Acquisition
• [00:17:24] Leadership 101: The Influence of Values in Command
• [00:19:43] Spotting Virtues: Assessing Candidates Beyond Their Skills
• [00:21:29] Upholding the Flag: Keeping Company Values Intact
• [00:23:13] Times of Change: When and Why to Rethink Company Values
• [00:25:27] Value Vistas: A Comparative Look at Different Corporate Cultures
• [00:26:39] Values Unleashed: How They Catalyze Peak Performance
• [00:28:31] Here to Stay: The Imperative of Sustainability
• [00:33:20] No-Nos and Deal Breakers: The Unconventional Shit List
• [00:34:02] Laser-Focus 101: Habits and Principles for Streamlined Productivity

Summary

Embark on an enriching journey in episode 05 of our podcast as we explore the intricate facets of leadership and project management with our guest, Andrii Dzynia, the Senior Director of Engineering at Talabat and a veteran from giants like Spotify and Candy Crush. Andrii walks us through his experience and insights into dealing with the occasional, yet inevitable, unrealistic expectations from higher-ups, which can lead to a slump in team morale if not handled deftly.

In this enlightening conversation, we delve deep into the importance of self-reflection and the indispensability of strong values for creating a robust and trust-filled bond with your team. The crux? An empowered team that can stand their ground and push back when required, promoting a balanced and productive working atmosphere. Get ready to soak in Andrii's wisdom and let the ripple effect improve your leadership skills!

Links to the Guest

• LinkedIn
• Website
• Twitter
• Instagram

Resources Mentioned

• Steven Covey - Seven habits of highly effective people
• Steven Covey - The 8th Habit
• David Marquet - Turn the Ship Around

Timestamps

• [00:01:05] About Andrii
• [00:04:09] Scaling companies
• [00:05:22] Why corporates aren't built for growth
• [00:07:51] A project that already wasn't going well
• [00:15:40] The importance of taking care of yourself
• [00:21:27] Building effective teams takes trust
• [00:26:06] Questions leaders should be asking themselves
• [00:29:15] Working in small chunks and small increments

Summary

Welcome to episode 4 of our show, titled "From The Ashes," featuring Sacha Dekker: a Global Learning & Enablement Leader with a career at industry giants like HubSpot, LinkedIn, and Oracle. In an intimate and insightful conversation, we delve into Sacha's life-altering journey of resilience and recovery after waking up paralyzed from a routine operation. A blend of the personal and professional, this episode explores how the worlds of disability and business intersect.

Get ready to be moved by Sacha's powerful story as we discuss the challenges she faced both personally and professionally and how she rose from the ashes to rebuild her life. Gain insights into how the tech industry handles disability, the struggle for authenticity, and the unique experiences of an international professional in an American company. Listen in and learn how you can apply the lessons from Sacha's life to your own.

Links to the guest

• Sacha's keynote
• LinkedIn
• Instagram
• Twitter
• JustGiving fundraiser for Beaumont Hospital Foundation

Timestamps

• [00:01:15] Introducing Sacha
• [00:04:47] Working at Shell vs. working in tech
• [00:10:33] Authenticity vs. adapting communication
• [00:16:38] How great feedback helped
• [00:22:19] Experiences with a disability in tech
• [00:29:27] Advocating for people with disabilities in work
• [00:34:22] Building resilience in yourself
• [00:38:52] Helping others become more resilient

Resources mentioned

• Reid Hoffman - Blitzscaling
• Robert Greene - Mastery

Embrace the uncertain, and make it your stronghold. In episode 2 of our podcast, "Ride the Waves of Uncertainty," we sit down with Drew Howell, Chief Customer Officer at CXY. Drew shares his rich experiences and insights from building his own company after univeristy to navigating the FinTech industry from 2010 to 2022.

You'll gain actionable insights into enhancing both customer and employee experience, understand the different forms leadership can take, and learn the lessons Drew picked up along his journey. A highlight of our chat revolves around the importance of mentorship in leadership. So, buckle up, get comfortable, and let's ride the waves of uncertainty together.

• LinkedIn - Drew Howell
• CXY - Customer Experience Consultancy

• Mervyn King: Radical Uncertainty: Decision-Making for an Unknowable Future
• Sam Conniff Allende: Be More Pirate: Or How to Take On the World and Win

• [00:00:17] Introducing Drew
• [00:02:52] The different shapes of leaders
• [00:05:30] Lessons from Drew's first business
• [00:10:12] Lessons for First Time Leaders
• [00:12:37] Understand your customers and your colleagues
• [00:14:30] Whole company thinking
• [00:16:06] The application gap & applying strategy in practice
• [00:17:45] Bridging the gap between leadership & team members
• [00:21:40] How Fintech changed from 2010-2022

In this episode, I talk to Richard Russell who talks about his first time managerial role amid the cultural and operational transition during Google's acquisition of DoubleClick.

He shares the crucial lessons he learned about adapting to different business models and the need for respecting established processes before driving change. Richard also talks about the importance of being coachable, picking your battles wisely, and executing with commitment.

Guest Links

• LinkedIn

Timestamps

[00:00] Introduction to Richard Russell

[00:59] Richard's Early Career and Management Aspirations

[01:19] Challenges at Google and DoubleClick

[02:49] Learning to Adapt and Manage

[04:10] Realizations and Managerial Growth

[05:33] The Importance of Metrics and Adaptability

[07:16] Lessons in Leadership and Management

[08:02] Applying Lessons to New Contexts

[10:41] Navigating Company Cultures and Business Models

[11:47] Balancing Product Improvement and Service

[13:16] Navigating Customer Behavior and Organizational Change

[14:12] Developing Leaders in Top Companies

[14:41] The Evolution of Google's Strong Culture

[15:06] Google's Product Philosophy and Market Success

[16:26] Challenges in Adapting Google's Beliefs to New Markets

[17:20] Misconceptions About OKRs and Business Success

[18:23] Preparing First-Time Leaders for Success

[18:58] Personal Reflections on Leadership Transitions

[19:36] The Importance of Incremental Change in Business Strategy

[20:44] Lessons from Amazon and Google on Leadership

[22:44] Executing Well to Learn and Adapt

[25:38] Final Thoughts and Advice for Leaders

Welcome to this week's episode, featuring Signe Julie Valeur Bodholdt - the founder and CEO of Valeur Growth, also Ex-Lunar and Virgin.

In this episode, we delve into the nitty-gritty of what happens post-funding in tech startups. As leaders in the tech world, once the funding has been secured, there's a new set of expectations and challenges to grapple with. Signe, drawing from her rich experience as a CEO, CMO, CCO and an advisor, gives us a deep dive into this intriguing realm.

This is a must-listen episode for all leaders in the tech world, especially CMOs. We talk about how parenting has impacted Signe's leadership style and get her insights on handling the stress that is often associated with tech leadership. From addressing unrealistic expectations to effectively balancing tasks, Signe generously shares her experiences and advice. Buckle up, listeners, for an episode full of value and inspiration. Let's get started!

• LinkedIn - Signe Julie Valeur Bodholdt
• Valeur Growth

• Rick Rubin, The Creative Act
• Steven Covey, The Seven Habits of Highly Effective People

• [00:01:22] - [00:01:27] Getting to know Signe
• [00:03:51] Leadership in big and small companies
• [00:05:06] Hypergrowth at Lunar
• [00:06:36] How to handle unrealistic expectations
• [00:10:28] The challenges of being a CMO
• [00:15:34] Advice for first time CMOs
• [00:18:05] Speak other leaders' languages
• [00:20:40] How having a family can help you become a better leader
• [00:24:50] How to balance tasks
• [00:26:48] How to deal with stress as a leader

Welcome to our first episode titled "Disappoint others? Or disappoint yourself." We chat with Carlos Caro, VP of Partnerships at Caribou. In this conversation, Carlos discusses the crucial role disappointment plays in leadership. With his unique background as a former founder and poker player, he brings a fresh perspective on how to deal with challenges in business and life.

In this episode, Carlos shares a personal story of being understaffed and overworked. He opens up about the mistakes he made during this time, and how he found new ways to work smarter, not harder. So, sit back, relax, and let's dive into this insightful conversation with Carlos.

• Carlos Caro's LinkedIn
• Carlos Caro's Medium Blog

• Thinking In Bets by Annie Duke
• The One Thing by Garry Keller

• [00:01:22] Getting to know Carlos
• [00:02:55] Leadership in big and small companies
• [00:06:27] The strengths of big companies
• [00:09:23] What startups do best
• [00:10:44] Overcoming leadership overwhelm
• [00:14:53] Dealing with disappointment in leadership
• [00:20:57] Advice for new leaders
• [00:24:37] Lessons from the poker table
• [00:31:03] Carlos' reading recommendations

Your startup might feel like your baby, but there comes a point where you need to let go.

In this episode, I talk to Tom Pennings, CEO of SalesNudge. Tom has founded three startups and has taken one to exit, working both in Europe and Silicon Valley.

Tom reveals the moments he realized the importance of stepping back, even when the stakes were high. It’s a difficult but essential step in letting your team take ownership, ensuring your product fits market needs, and scaling to exit.

Learn about this and other valuable lessons Tom received from his mentor, as well as discovering what “gezond boerenverstand” means and how it can help you as a founder.

Guest Links

• Tom Pennings on LinkedIn
• Salesnudge

Resources Mentioned

• Ben Horowitz, The Hard Thing About Hard Things
• Donald Miller, Building a StoryBrand
• Geoffrey A. Moore, Crossing the Chasm

Dora Nagy is CEO Coach & Advisor, who helps CEOs typically at series A and beyond step up their game in how they lead and execute, using tried-and-tested toolkits, approaches, and frameworks.

In this episode she discusses the impact of feedback on individuals and the manipulation that can be associated with it. She shares personal experiences of receiving unfair evaluations and highlights the importance of seeking feedback with specific examples.

Guest Links

• LinkedIn
• Website

In this LFU Podcast episode, Katharina Lueth (CCO & Managing Director at Raisin) discusses the challenges faced during a major project migration. She highlights the importance of over-communicating and supporting team members during high-pressure situations. She also emphasises the need for post-migration cleanup and planning for the weeks following the project. The episode concludes with the idea that teamwork and collaboration are essential for successful project execution.

Guest Links

• ⁠LinkedIn⁠
• ⁠Raisin/ Weltsparen⁠

In this episode, Rob is joined by Isabel Strijland, the Chief Growth Officer & Co-founder at Acelr8. They discuss the topic "When it's too good to be true, it's too good to be true," diving into the challenges and lessons learned in building a business. From adapting to major disruptions to the importance of overcommunication, Isabel shares valuable insights for leaders in tech. Tune in to gain inspiration and learn from real-world experiences!

Guest Links

• LinkedIn
• Acelr8

Resources Mentioned

• Notion
• Slack
• Loom

Kritika Singh, Head of Account Development at TWAICE, explores the topic of being vulnerable at work. She shares her personal experience of facing a major life disruption while starting a new role and discusses the value of embracing vulnerability in the workplace. Join us as we delve into how she navigated the challenges, what she brought to work during this time, and the positive impact it had on her professional journey.

Guest Links

• LinkedIn
• The Humble Expat

Resources Mentioned

• Never Split The Difference by Chris Voss
• Ed Myllett Show

Ever wondered why some leaders effortlessly climb the corporate ladder while others get stuck? It’s not always about skill; it's about evolving with your role.

Tune in to Episode 14 as we chat with Kevin Goldsmith, the CTO at Distrokid. Kevin opens up about his challenging transition from being a developer to managing a rapidly scaling team at renowned companies like Adobe, Spotify, and Microsoft.

We dissect the dangers of being a bottleneck, the importance of self-awareness, and how you can escape the trap of your own making. This episode is your guide to navigating the often-unspoken challenges that come with the responsibilities of scaling teams and companies. Whether you’re a seasoned executive or an aspiring leader, we’ve got insights that can help you level up.

Links to the Guest

• Website: Kevin Goldsmith
• LinkedIn Profile

Resources Mentioned

• Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen
• Management 3.0: Leading Agile Developers, Developing Agile Leaders by Jurgen Appelo
• VS Code
• Miro
• Mastodon
• Problem Solving Leadership by Gerald Weinberg

What can today's leaders learn from a wartime CMO? Patrick Stal, CMO at Zepz, joins us to share his battle-tested tools for guiding teams through disruption. Having steered marketing at TomTom, Uber, N26, and now Zepz, Patrick unveils his approach to rapid decision making, empathy-driven change, and measuring progress. Learn how this marketing veteran develops a bias for action, the power of product velocity, and why you must "move fast and move on" to lead your team to the next growth curve.

Links

• Patrick's LinkedIn

Resources Mentioned

• Erica Dhawan - Digital Body Language
• How minds change - Dave McRaney
• Intelligence Matters Podcast with Michael Morell

Ever wondered how to make people trust you before they've even met you? Bob Gentle transformed from a painfully shy local marketer into a globally-recognised personal branding expert by mastering this exact skill. His counter-intuitive approach helped him build a thriving consultancy where 95% of his clients have never even visited his home city of Glasgow.

From recording (and deleting) over 100 videos before publishing his first one to now advising multimillionaire business leaders, Bob shares how he overcame his own visibility fears. As someone who spent 15 years in search and rescue dangling from helicopters but couldn't post a selfie online, his journey proves that fear isn't about capability - it's about comfort zones.

This isn't just about building a brand - it's about understanding how people make decisions about you when you're not in the room. Bob reveals why trying to please everyone is the wrong approach, how to turn bad content into good, and why your unique perspective matters more than you think.

Key Talking Points:

• The "scaffolding of imagination" framework that helps clients know, like and trust you before meeting you
• Why showing up imperfectly beats hiding perfectly - and how one "terrible" video creator dominated his market
• The gradual desensitisation method Bob learned from search and rescue training that makes visibility less scary
• How to avoid the trap of trying to build "the unified theory of you" when starting your personal brand

Links & Resources:

• Bob's Podcast: Building Your LeaderBrand
• Website: amplifyme.agency
• LinkedIn: Bob Gentle
• Book Recommendation: The Alchemist by Paulo Coelho
• Free Resource: Personal Brand Business Roadmap

This daily video practice helps overcome camera anxiety and builds confidence in your on-screen presence. It creates a safe space to practice without the pressure of publishing.

Steps to Apply:

1. Set up a camera (not phone) in a private space
2. Record a 2-minute diary entry about your day
3. Watch it back, no matter how uncomfortable
4. Focus on small improvements in delivery each time
5. Continue daily for at least two weeks before considering publishing
6. Notice how your comfort level increases over time

Ever wondered what it takes to turn a struggling tech team into a high-performing engine of growth?

Mike Jones has done it not once, but twice - taking uSwitch from a £5M acquisition to part of a £2B exit, and transforming Love Holidays into a travel powerhouse that sends more people abroad than Heathrow could handle in a month.

But Mike's superpower isn't just technical expertise - it's understanding how structure, communication and culture need to evolve as companies grow. A former ThoughtWorks consultant turned scale-up specialist, he's developed frameworks that help teams transition from scrappy startups to scalable enterprises while keeping their innovative spirit alive.

• The three critical pillars for scaling tech teams: organisation structure, business-focused communication, and letting people leave their mark
• How Mike transitioned from explaining technical concepts to business outcomes, leading to better exec team alignment
• Why autonomous, cross-functional teams built around long-lived problems outperform traditional functional structures
• Managing stress through exercise and breathwork while scaling companies

• Mike's LinkedIn
• Mike's Blog
• Book Recommendation: Zen and the Art of Motorcycle Maintenance
• Podcast Recommendation: Chris Williamson
• Referenced Tool: Obsidian for note-taking

This note-taking system helps leaders stay on top of rapid context switching while extracting meaningful insights from day-to-day work. It combines bullet journaling with scheduled reflection time to turn chaos into clarity.

Steps to Apply:

1. Schedule two daily 5-10 minute meetings with yourself - one to start and one to end the day
2. Use bullet journaling symbols to categorize information (• for tasks, ▲ for delegated items, ○ for events)
3. Review notes at day's end to extract tasks and action items
4. Start each day by reviewing previous notes and intentionally choosing priorities
5. Set aside 30 minutes weekly to synthesize key ideas into a "second brain" system
6. Track evolution of ideas and decisions by maintaining searchable archives

Ever feel your best ideas get lost in translation?

Former actors turned storytelling experts and leadership coaches David Pullan and Sarah Jane McKechnie share their DNA framework for making ideas stick. As co-founders of StorySpotters and authors of The DNA of Engagement, they've helped global companies like Aviva and Novartis transform how they communicate change.

From crafting strategic narratives for boards to helping leaders find their authentic voice, they blend theatrical techniques with business practicality. But this isn't just about polished presentations - it's about overcoming the fear of putting yourself and your ideas out there. Their journey from stage to boardroom proves that effective communication is less about perfection and more about meaningful connection.

Key Talking Points:

• Why storytelling fails without a clear DNA structure of Dreams, Nightmares and Actions
• How one German executive's team transformed their strategic planning using story-based techniques
• The counter-intuitive insight that trying to impress undermines authentic communication
• Why breath control and presence matter more than words when delivering important messages

Links & Resources:

• The DNA of Engagement book on Amazon
• David's LinkedIn
• Sarah Jane's LinkedIn
• TheStorySpotters.com

Today's Exercise #1: The Change Breath

This simple breathing technique helps reset your energy and focus between important conversations. Taking mindful breaths using your diaphragm creates a mental and physical pause that allows you to transition cleanly from one interaction to the next.

Steps to Apply:

1. Find a quiet moment between meetings or conversations
2. Stand still and focus on your breathing
3. Take 3 deep breaths, feeling your diaphragm expand
4. On each exhale, release tension from the previous interaction
5. Use this as a reset before entering your next conversation

Today's Exercise #2: The String Connection

This visualisation technique helps maintain audience engagement throughout presentations and meetings. It uses the metaphor of a string telephone to ensure your communication remains taut and connected.

Steps to Apply:

1. Imagine a piece of string connecting you to your audience
2. Monitor if that connection feels tight or slack during your communication
3. When you sense the connection loosening, adjust your content or delivery
4. Keep checking the "tightness" of connection throughout your interaction
5. Use this as a gauge for audience engagement and attention

Ever wonder how top sales leaders build genuine relationships that last?

Henry Kayser turned his natural approach to connecting with people into a powerful sales leadership career at tech giants like Zoom and Oracle. His counter-intuitive focus on authentic human connection over metrics has helped him build and lead successful teams across Europe.

From selling phone contracts at university to now managing Commercial Sales teams across multiple regions at Zoom, Henry shares how being yourself "on purpose" is the most powerful sales strategy. Rather than focusing on immediate transactions, he reveals how small, consistent actions build lasting networks that create opportunities naturally over time.

• Why sending three thoughtful messages daily equals 1,000 meaningful connections per year
• The "Dunbar Numbers" framework that explains why some relationships fade after 3 months
• How focusing on intuition over strict metrics led to stronger sales performance
• Why authentic one-way messages without expecting replies build stronger networks
• The counter-intuitive reason that networking becomes easier when you remove the pressure to sell

• LinkedIn: Henry Kayser
• Podcast: Modern Sales Wisdom on Spotify and Apple
• Book Recommendation: "Obvious Adams" (1915)
• Tool: Covve Personal CRM

Transform your network by making meaningful connections without expectation of return. This simple daily practice keeps you present in people's minds and builds genuine relationships over time.

Steps to Apply:

1. Choose 3 people to reach out to each day
2. Send a genuine, one-way message (text, voice note, or social)
3. Share a specific thought or memory about them
4. Don't expect or require any response
5. Track connections using a simple system (spreadsheet or CRM)
6. Maintain consistency for at least 90 days

Ever wonder what professional poker and leadership have in common?

Tino Engel transformed his five years as a pro poker player into groundbreaking insights about decision-making under pressure. Now a sought-after business trainer and TEDx speaker, he teaches executives how to navigate uncertainty with the same strategic mindset that helped him succeed at the poker table.

From starting with just €50 borrowed from his mother's credit card to making poker his full-time career, Tino's journey proves that managing risk isn't about eliminating uncertainty – it's about mastering your response to it. His refreshingly practical framework helps leaders focus on asking the right questions before taking action, turning high-stakes decisions into calculated opportunities.

• The three essential questions that transform decision-making
• Why successful decision-making requires separating process quality from luck
• The counter-intuitive reason gut feelings work best when stakes are lowest
• How humility and self-awareness lead to better choices

• LinkedIn
• Website
• Book Recommendation: Thinking, Fast and Slow by Daniel Kahneman
• Book Recommendation: The Little Prince by Antoine de Saint-Exupéry

Try this out every time you pick up your phone or have a discussion.

This decision-making practice helps you break down any choice into manageable steps. Before making important decisions, pause and work through Tino's three essential questions to gain clarity and confidence in your path forward.

Steps to Apply:

1. Ask yourself "What am I trying to win?" to understand your true motivation
2. Consider "What resources do I need?" including time, energy, and relationships
3. Evaluate "Is it worth it?" by weighing potential gains against required resources
4. Only proceed if you have clear, positive answers to all three questions
5. Review decisions later to refine your process

Ever wondered what true brave leadership looks like? Wendy Harris, former Goldman Sachs trader turned tech executive, knows it means putting aside personal comfort for the greater good. From transforming underperforming teams into global winners to making tough calls during COVID, she's mastered the delicate balance of driving excellence while staying human.

Named one of Fortune Magazine's most powerful women in business, Wendy scaled revenues to $25M at Gong, grew teams from 30 to 85 at CarGurus, and drove Dropbox's European sales past $100M. But what sets her apart isn't just the numbers – it's her radical commitment to authenticity in leadership, proving that vulnerability and fun aren't at odds with high performance.

• The "2-6-2 Rule" of team dynamics: why expecting everyone to like you is a leadership trap
• How one struggling sales team became top global performers by embracing change
• Why redundancies during COVID required both empathy and clear communication
• The "Flamingo Factor" - combining excellence, fun and vulnerability as leadership pillars
• Why Goldman Sachs' pressure cooker environment taught the value of workplace humour

• Wendy’s Website
• Wendy’s LinkedIn
• Book Recommendation: Radical Candor by Kim Scott
• Mentioned: Lewis Howes' Podcast

This process helps leaders tackle difficult conversations they've been avoiding, combining directness with empathy to achieve better outcomes.

Steps to Apply:

1. Identify one conversation you've been putting off this week
2. Write down the core message that needs to be delivered
3. Focus on addressing behaviours/situations, not attacking the person
4. Deliver the message clearly and directly, with empathy
5. Allow space for the other person's response and perspective
6. Follow up to ensure mutual understanding and next steps

Ever wonder why some people can walk into any room and instantly connect with strangers?

Ian Rowland has spent 40 years mastering this exact skill. As a professional explainer who's worked with everyone from the FBI to Google to Coca-Cola, he's discovered that most of us squander 99% of the potential in our conversations.

From being a member of the Magic Circle to becoming a freelance writer with four decades of experience, Ian understands the power of attention and human connection. His new book "People Joy" reveals the difference between passive autopilot conversations and active, intentional ones that create genuine connections.

This isn't about manipulation or sales tricks—it's about authentic curiosity and generosity that transforms how people feel after meeting you. Ian shares practical frameworks that help you move from overlooked to memorable, whether you're networking, interviewing, or simply ordering coffee.

The three foundations that transform conversations: how you feel about people, yourself, and conversations themselves

• Why "reading the room" isn't mystical—it's 200,000 years of human evolution working for you
• The "10-second smile challenge" that creates practice opportunities with service industry heroes daily
• How genuine appreciation for others naturally leads to unexpected benefits and connections
• The counter-intuitive approach of treating every interaction as a chance to make someone's day better

• Ian's Website: ianrowland.com
• Book: "People Joy"
• LinkedIn: Ian Rowland

This simple practice builds your conversation skills while brightening others' days. It develops your ability to connect authentically and notice the impact of genuine attention.

Steps to Apply:

• Set a mental challenge when meeting someone new or familiar
• Aim to elicit a smile or laugh reflex within the first 10 seconds
• Use genuine warmth, eye contact, and attentive energy
• Keep score throughout your day—how many smiles did you create?
• Start with a goal of three smiles per day
• Practice with service industry workers, colleagues, and strangers
• Focus on authentic appreciation rather than trying to get something

Ian's approach to genuine curiosity and attention mirrors the power of authentic storytelling in business. For more insights on connecting through stories that create real impact, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Ever wonder why some companies thrive with clear direction whilst others stumble despite having brilliant strategies?

Alex Brueckmann has cracked the code on turning organisational purpose into measurable strategic advantage through his Nine Elements of Organisational Identity framework.

As a Wall Street Journal bestselling author of "The Strategy Legacy" and strategy facilitator working with billion-dollar companies across continents, Alex helps C-suite executives move beyond generic mission statements to create authentic identity that drives every decision. His approach has guided organisations with thousands of employees through complete strategic transformations.

This isn't just theory from an ivory tower. Alex openly shares how leaders often get trapped in tactical thinking because it feels manageable, and reveals why even the most beautifully designed strategies fail when they hit the reality of company culture and leadership capability.

Key Talking Points:

• Why starting with tactics instead of identity leads to strategy confusion and planning paralysis
• The Nine Elements framework that every sustainably successful organisation needs in place
• How a billion-dollar global company with thousands of employees struggled to implement their "perfect" strategy
• Why resistance during strategy implementation often means people care deeply about something being threatened
• The critical question every leader must ask: "Am I an accidental leader or do I actually want to lead?"

Links & Resources:

• Alex's Website: brueckmann.ca
• LinkedIn: Alex Brueckmann
• Book: "The Strategy Legacy - How to Future Proof a Business and Leave your Mark"
• Book Recommendation: "The Power of Regret" by Dan Pink
• Recommended Reading: "Power and Prediction" on AI's impact on society

Today's Exercise: The Retirement Vision

This forward-looking exercise helps you make decisions today that align with your long-term purpose and desired life outcome. It transforms how you approach daily choices by connecting them to your ultimate vision.

Steps to Apply:

1. Transport yourself mentally to your retirement age
2. Visualise exactly where you want to be living physically
3. Picture how you want to spend your days in detail
4. Consider what kind of life would give you the most meaning
5. Work backwards to identify what decisions today support that vision
6. Begin making choices with that future life in mind
7. Notice how this clarity brings more purpose to current decisions

Strategic Storyteller Newsletter:

Alex's insights on connecting purpose to measurable impact perfectly illustrate how the best leaders turn abstract concepts into concrete business advantages. For more frameworks on translating vision into tangible results, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Ever wondered why working harder isn't making you happier?

Lindsey Frances transformed from a burned-out business consultant to becoming the architect of the Conscious Change Method, helping high-performers find joy in today rather than chasing tomorrow. Her counter-intuitive approach uses wearable health data to reveal what your body already knows: grinding isn't the path to success.

As an ISF internationally accredited sophrologist, member of the British Psychological Society, and founder of Emotional Wealth Creation, Lindsey works with executives and entrepreneurs who've hit their limits. Her methods have helped law firm partners rediscover job satisfaction and C-suite leaders make critical mindset shifts—proving that data can wake people up to what's really happening inside.

This isn't just about wellness—it's about becoming what Lindsey calls an "Emotional Billionaire." After experiencing professional burnout and depression herself, she discovered that true success comes not from consuming more but from accessing the rich resource of emotions that allows you to fully experience life's moments.

• Why pausing is the hardest yet most crucial step for high-achievers—"We're conditioned to think the faster we go and the more we do, the happier we'll be, but the reverse is true"
• How heart rate variability (HRV) data creates accountability that bypasses ego resistance—95% of clients initially claim "the data must be wrong"
• The counterintuitive discovery that intuition, not intelligence, produces your best work—but only when you're relaxed and not overworking
• Why finding joy in today's cup of tea is more powerful than waiting for tomorrow's achievements—"All of your joy and happiness is in today"

• LinkedIn: Lindsey Frances
• Website: lindseyfrances.co.uk
• Podcast: Rich Simple Human
• Wearable Technology Mentioned: WHOOP, OURA, Morpheus
• Book in Progress: "The Emotional Billionaire"

This simple practice helps you assess your present-moment awareness and builds concentration—a skill AI can't replicate.

1. Find a quiet moment and place one hand on your stomach
2. Count five full breaths using your five fingers as counters
3. Notice whether your mind stays focused on your breath or wanders
4. Practice daily to strengthen your ability to remain present

For more insights like Lindsey's approach to becoming an "Emotional Billionaire" through present-moment awareness, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Ever wondered what a medieval castle, Greek shield, or trench whistle could teach you about leadership?

Sean Stewart transforms ancient artefacts into powerful decision-making tools. As "The Historian in the Boardroom," he helps leaders unlock wisdom from historical objects that serve as silent coaches during their toughest challenges.

From designing award-winning exhibitions at English Heritage to coaching executives at PepsiCo and PwC, Sean's approach has helped hundreds of professionals across 17 years. Where others see museum pieces, he sees practical leadership weapons—physical reminders of time-tested principles that cut through corporate jargon and theoretical models.

What started as casual observations about historical objects evolved into a powerful framework for leadership. Sean shares how sailing through literal storms at sea taught him that these ancient lessons aren't just interesting—they're essential for navigating today's business uncertainties with confidence and clarity.

• The "Achilles moment" framework for discovering what truly motivates each team member, creating self-sustaining motivation beyond typical "cattle prod" approaches
• Why diverse teams thrive: Medieval castles demonstrate how seemingly contradictory elements can create stronger, more functional systems
• The "trench whistle principle" of authentic leadership—why the most effective leaders share risks alongside their teams rather than directing from safety
• How sailing through storms at sea taught Sean that staying calm during crisis has more impact on team performance than any motivational technique

• Sean's website: Past Forward Talks
• LinkedIn: Sean Stewart
• Book: "Redefining The Leadership Code: Stories and Objects That Shape Greatness" (coming Spring 2025)

This practice helps you identify and embody leadership principles that resonate deeply with you, creating physical reminders to guide decision-making during stressful moments.

1. Reflect on a recent leadership challenge you faced
2. Find or select an object that represents the lesson you learned
3. Write down how this object embodies that leadership principle
4. Place the object where you'll see it during critical moments
5. When facing similar challenges, let the object remind you of your learned wisdom
6. After several weeks, notice which object becomes your consistent "anchor"

For more insights like Sean's approach to creating North Star statements that unite diverse teams, join my free "Strategic Storyteller" newsletter.

Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

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Ever noticed a problem others seem blind to?

Yoela Palkin turned that outsider perspective into three successful exits. From launching 30 iOS apps during the App Store's early days to challenging traditional VC wisdom, she spots inefficiencies insiders miss and transforms them into gold.

With a track record of scaling MEA to $6 million with just 14 people and growing Baskit to $2 million ARR in 18 months, Yoela's contrarian approach delivers results. Now as founder of 77 Labs, she invests in companies solving unsexy but critical problems that others overlook. Her immigrant background and family's entrepreneurial resilience formed the foundation for her unique ability to see opportunity where others see obstacles.

• The three pillars of outsider thinking: pattern recognition from outside the system, resourcefulness over resources, and healthy skepticism
• Why feeling the pain point personally is essential to developing a solution—if there are no dollar signs attached, it's not a real problem
• How Yoela validates ideas by confirming the same problem in at least three places before trusting her instincts
• Why cash flow is king—prioritising breaking even quickly allowed her companies to succeed where venture-backed competitors failed

• Twitter: @yoelapalkin
• Newsletter: Anti-Status Quo
• Website: 77labs.com
• Book Recommendation: "How to Make a Few Billion Dollars" by Brad Jacobs
• Podcast Recommendations: The Founders Podcast, Invest Like the Best

This quarterly check-in helps you question your priorities and identify what's truly important. It forces you to take an outsider's perspective on your own work and determine what's worth continuing.

Steps to Apply:

1. Write down everything you're currently focused on
2. For each item, ask: "If I were not to do this, or if this were not to work, what would I be doing?"
3. Challenge your assumptions by asking if the opposite were true, would your actions still make sense?
4. Sort your priorities into two buckets: ideas that work and should continue, and tasks that should be eliminated
5. Commit to stopping activities that don't serve your ultimate goals

For more insights like Yoela's framework for spotting opportunities others miss, join my free "Strategic Storyteller" newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

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Ever wondered how to make people take action after hearing your story?

Dan Manning transforms complex ideas into compelling narratives that drive decisions. As a former fighter pilot who negotiated with Russian military and wrote speeches for top Air Force officials, Dan discovered the power of the "Story Pyramid" – a framework that's helped 800+ founders, executives and speakers create stories that get results.

From selling a tech platform with a $50 story to negotiating international conflicts, Dan's approach focuses on one critical element: change. His brutally clear, concise storytelling style eliminates clutter to highlight the exact moment when transformation happens. Learn how vulnerability creates trust and why the shortest path to "yes" starts with understanding what your audience already wants.

• The 7-part "Story Pyramid" structure that makes complex ideas easy to understand and helped one founder secure their biggest investment check ever
• Why finding the precise "moment of change" is crucial – when you've "struck truth" both teller and listener often get tears in their eyes
• How building vulnerability into stories creates 95% trust rates and why it should be "slightly scary but not terrifying"
• The counter-intuitive approach of using "tactical empathy" when negotiating with Russians during military operations in Syria

• LinkedIn: Dan Manning
• Website: Build The Story

Recommendations:

• "Storyworthy" by Matthew Dicks
• "Six Second Stories" by B. Rain Bennett
• Mentioned: Paul Zak: Trust, morality - and oxytocin
• Mentioned: Freytag's Pyramid (dramatic structure)

This story-trapping technique helps uncover your most impactful personal stories by digging deeper than superficial explanations.

1. Ask yourself "Why do I..." questions about life choices (Where you live, what you do, etc.)
2. Write down your initial answer, but don't stop there
3. Keep asking "why" until you identify the specific moment when a decision was made
4. Look for the emotional catalyst or specific event that drove change
5. Refine this into a short story highlighting the transformation

The "Why Question" exercise exemplifies how finding your moment of change creates clearer, more impactful communication. For more insights like Dan's approach to editing out everything that doesn't serve your core message, join my free 'Strategic Storyteller' newsletter.

Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

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Ever wondered why some businesses just seem to grow effortlessly whilst others hustle for every sale?

Alex M H Smith strips away the strategic nonsense to reveal what actually creates leverage. As founder of Basic Arts and bestselling author of "No Bullsh*t Strategy," Alex helps businesses focus on creating unique value rather than copying competitors.

Alex breaks down how 99% of businesses miss the strategic element that could multiply their returns with the same effort. His refreshingly direct approach has attracted thousands of followers who appreciate his ability to make complex strategic concepts remarkably simple.

• Why most businesses get trapped in "grafty stuff" when what they actually need is a clear strategy creating unique value
• The counterintuitive "retreat-style" setting that creates breakthroughs in just days versus months of structured workshops
• How great strategy often happens at "11:45 PM on a yacht" not in boardrooms, and why creative environments matter
• The powerful "context shift" demonstrated when eat natural cereal bars discovered their real market wasn't yoga mums but "white van men"

• Basic Arts Website
• The Hidden Path Newsletter
• No Bullshit Strategy Book
• Alex on LinkedIn
• Alex on X/Twitter
• Alex on Instagram
• Video referenced: John Cleese on Creativity in Business (YouTube)

This practice helps develop your strategic thinking by clarifying your unique perspective and finding your authentic voice. It creates a habit of articulating clear thoughts that stand out from conventional wisdom.

1. Write down 20 opinions you have about your industry or category
2. Choose LinkedIn, X, or a relevant forum as your platform
3. Create simple text-only posts explaining each opinion and your reasoning
4. Note which posts get more engagement (even small increases are significant)
5. Develop those higher-engagement ideas by writing about them in different ways
6. Continue the practice to develop your unique thesis and perspective

For more insights like Alex's approach to finding unique value through context shifts, join my free 'Strategic Storyteller' newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

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Ever wondered how top companies handle 10x their workload without breaking a sweat?

Irit Levi spots the systems gaps others miss - whether that's identifying redundant tasks that waste team hours or finding ways to make your customer journey seamless. She's the expert behind 13,697+ software recommendations that have transformed business workflows.

From her early days as an instructional designer for high-tech companies to becoming a systems consultant who's tested 978+ tools, Irit has mastered the art of turning chaos into scalable processes. Having grown up across four continents, she developed a unique ability to quickly understand different environments and adapt systems accordingly.

Despite her technical expertise, Irit reveals that systems often fail not because of technology but because of people. She shares the communication strategies that transform resistance into buy-in and how leaders can implement systems that teams actually want to use.

• Why successful systems must support your weak points - especially follow-up tasks where "we all drop the ball every so often"
• The counter-intuitive truth about control: systems don't remove control, they give you more of it
• How to identify when your team needs better systems (duplicate code, customer journey inconsistencies, unclear responsibilities)
• The role of fear in systems adoption and why getting early buy-in from team influencers is crucial

• LinkedIn: Irit Levi
• Website: day-by-day.biz
• Tool Recommendation: Airtable for team collaboration
• Podcast: Off Tangent, co-hosted with Zineb Layachi

This exercise helps you identify opportunities for automation in your most critical workflows. By thoroughly documenting each step, you'll spot repetitive tasks that can be delegated to tools.

Steps to Apply:

1. Choose one critical process in your business (like sales or onboarding)
2. Write out every single step in extreme detail, including decision points
3. Note who is responsible for each task and approximate time required
4. Identify all qualification criteria, templates, and communication points
5. Review the completed map and circle repetitive admin tasks
6. Research tools that could automate these specific tasks
7. Implement one automation to test the impact on your workflow

Ever wondered why some teams feel like family while others feel like strangers sharing an office?

Luca Buchholz is a global community architect who has scaled communities from local meetups to worldwide movements. Her counter-intuitive approach reveals that true communities aren't accidental - they're intentionally designed around shared purpose.

From scaling international tech communities at Camunda to building nonprofit organisations, Luca's expertise in creating environments where people genuinely belong has made her a sought-after business coach. She openly shares how a painful childhood experience of exclusion sparked her lifelong mission to ensure everyone feels valued and connected.

• The critical difference between a group and a community: intentional design around a shared purpose that people feel is worth investing their time and energy into
• Why psychological safety, co-ownership and recognition are the three non-negotiable elements needed to foster genuine belonging
• How a community must evolve as it scales, adapting communication channels while never compromising on core purpose and values
• The surprising insight that successful communities should actually transform both their members and purpose over time, not remain static

• Luca's LinkedIn: Luca Buchholz
• Business coaching website
• Book Recommendation: "The Art of Gathering" by Priya Parker
• Book Recommendation: "Dare to Lead" by Brené Brown
• Book Recommendation: "The Fearless Organization" by Amy Edmondson
• Podcast: Dare to Lead with Brené Brown

This simple practice creates psychological safety and builds deeper connections within any group by opening space for authentic sharing beyond just work topics.

1. Start your next meeting by asking everyone "How are you feeling today?" and giving space for genuine responses
2. Listen actively without judgment to each person's answer
3. Alternatively, send a direct appreciation message to a colleague highlighting something specific you value about them
4. Notice how these small moments of connection strengthen relationships and build trust over time

"You work one year for one day." That's the reality of event planning.

As creator of Present to Succeed, the world's largest presentation skills conference, Boris Hristov turned this pressure into opportunity, scaling from 3,000 online attendees to a hybrid event drawing thousands globally.

Leading 356labs, Boris combines relentless attention to detail with presentation expertise to create transformative events. In this conversation, he shares hard-won insights about managing high-stakes situations, building robust systems, and understanding the context that shapes every interaction.

• How Silicon Valley Bank's collapse led to losing €110,000 in sponsor commitments in a single week
• The power of retrospective meetings: turning a venue's network failure into improved contingency planning
• Why process precision matters: From detailed task templates to file naming conventions
• The crucial shift in marketing strategy: recognising who really values presentation skills training

• LinkedIn: Boris Hristov
• Website: 356labs.com
• Conference: Present to Succeed
• Training: Virtual Events Essential Training

This practice helps regain focus and mental clarity by avoiding early-morning digital distractions. Instead of immediately checking your phone upon waking, dedicate the first 30 minutes to personal development.

Steps to Apply:

1. Place phone away from bedside the night before
2. Upon waking, avoid checking phone for 30 minutes
3. Use this time for breakfast, exercise, or learning
4. Notice improved focus and reduced anxiety
5. Track progress using a wellness device if desired

Ever wondered why some training creates lasting change while most is forgotten by the next day?

Murray Cowell has spent 27 years discovering it's not about inspiring speeches or clever techniques - it's about creating the right environment for people to succeed.

With experience training over 18,000 professionals across 35 countries, Murray has turned his counterintuitive approach into multiple seven-figure training businesses. As Solutions Director at Natural Training and through his own consultancy, he's proven that real change happens through systems, not sessions.

Yet Murray's journey began as a self-proclaimed "underachiever" who believed adults couldn't learn effectively. His transformation into a lifelong learner shapes his unique approach to helping others grow.

• The "three-legged stool" approach that makes training stick: tools, metrics, and management involvement
• Why one-off workshops lead to performance spikes that quickly fade without proper support
• How adopting a "we're all slightly incompetent" mindset creates psychological safety for real learning
• The counterintuitive way to drive change in large organisations: finding allies with overlapping problems
• Managing resistance by letting people "dump negativity" before focusing on solutions

• Murray’s LinkedIn
• Murray’s Website

Book Recommendations:

• Switch by Chip & Dan Heath
• Nudge by Richard Thaler
• Misbehaving by Richard Thaler

Podcasts:

• The Science of Success
• Clearer Thinking with Spencer Greenberg

This daily practice helps you identify your role in challenges you face, shifting from external blame to productive problem-solving. It builds self-awareness and reveals opportunities for personal growth.

Steps to Apply:

1. Write down a current problem or challenge you're facing
2. Ask yourself: "How am I involved in creating this problem?"
3. Identify specific behaviours or attitudes that may contribute
4. Consider what the situation is teaching you about yourself
5. List 2-3 ways you could change your approach
6. Commit to implementing one change this week

Ever wonder how to turn your expertise into online influence?

Jonny Whitlam transformed from a Berlin tour guide into the city's leading history creator, amassing over 50,000 followers by sharing fascinating stories about the German capital. His unique approach proves that deep knowledge and authentic storytelling can build a loyal following - even in traditionally offline industries.

From managing 60+ tour guides to creating viral content about Berlin's hidden history, Jonny's journey shows how consistency and genuine passion connect with audiences. But it wasn't all smooth sailing - he openly shares how even "obvious" content can flop, while unexpected topics like U-Bahn station tiles can captivate thousands. His practical framework will transform how you approach building your own online presence.

• The counter-intuitive reason bad content is valuable
• How a single exercise revealed 500+ potential content ideas without opening a book
• Why trying to predict viral content is futile - his most viewed TikTok (5M views) was unexpected
• How collaborating with museums and cultural institutions amplified reach beyond standard social media tactics

• Jonny’s Instagram
• Jonny’s TikTok
• Jonny’s Website
• Book Recommendation: A Woman in Berlin, Anonymous
• History Flakes Podcast

Transform your expertise into engaging content by committing to post seven times in one week. This structured approach helps overcome perfectionism while building confidence and consistency.

Steps to Apply:

1. Brainstorm 20 topics you know well or care about
2. Select 7 ideas that excite you, regardless of potential performance
3. Schedule specific time blocks for content creation
4. Create and post daily for one week
5. Review what you learned about your style and audience
6. Evaluate which formats and topics felt most natural

Ever felt stuck waiting for opportunities to find you?

Andy Storch transformed his approach by recognising that career success isn't about going it alone—it's about strategically building relationships that open doors. From his first job at 15 through to becoming an author, speaker, and founder of multiple successful ventures, every major opportunity came through his network.

Andy runs the Talent Development Think Tank community and hosts the Talent Development Hot Seat podcast with over 500 episodes and 500,000 downloads. He's moved from consulting at BTS to building his own speaking business whilst relocating from the US to Barcelona, proving you can design the career and life you want through intentional relationship building.

What makes Andy's approach refreshing is his honesty about the loneliness epidemic affecting modern professionals and why traditional networking feels so uncomfortable. He shares practical frameworks for building genuine relationships rather than just collecting business cards, plus the systems that help busy professionals maintain meaningful connections over time.

• Why humans are social creatures by evolution but modern life has created an "epidemic of loneliness" despite being more connected than ever
• The counter-intuitive truth that "owning your career" doesn't mean doing everything on your own—every job Andy's had since age 15 came through connections
• How to escape the business card-throwing networking trap by building one genuine relationship at a time, whether virtually or in person
• The strategic approach to reconnecting with existing contacts and identifying new people to meet, including aspirational connections in your field
• Why giving value first (even simple restaurant recommendations) matters more than formal systems, and how to avoid the "LinkedIn pitch trap"

• Andy's Website: andystorch.com
• Book: Own Your Career Own Your Life
• Free Resources: andystorch.com/bonus
• Podcast: Talent Development Hot Seat
• LinkedIn: Andy Storch
• Book Recommendation: The Midnight Library by Matt Haig
• Community: Talent Development Think Tank

This two-part challenge helps you reconnect with existing contacts whilst building new strategic relationships. It removes the awkwardness by providing clear frameworks for both scenarios.

Steps to Apply:

1. Reconnect with 3 existing contacts: Scroll through your phone contacts, stop randomly, and pick someone you haven't spoken to in 6+ months
2. Send a simple message: "Hey [name], I was thinking about you and haven't talked in a while. Hope you're doing well!"
3. Connect with 3 new people on LinkedIn: Search for your job title or aspirational role (e.g., "Director of Finance")
4. Send personalised connection requests: "Hi [name], I see you work in [field]. I also work in [field] and I'm looking to connect with other professionals in our space to learn from them. Would you be interested in connecting and having a chat sometime?"
5. Follow up within a week: If they accept, suggest a brief virtual coffee to get to know each other

Andy's insights on building authentic professional...

Ever wondered how to make training actually stick?

Greg Detre turned his PhD research on why we forget things into revolutionary learning products used by over 70 million people. From putting people in brain scanners at Princeton to building Channel 4's award-winning data science team, his rare combination of neuroscience and AI expertise has transformed how teams learn and grow.

As co-founder of Memrise and Rehearsable.ai (with Georgie Peake), Greg's methods have been battle-tested at Fortune 50 companies and startups alike. But this isn't just about fancy degrees - Greg openly shares how he learned to make training work in the real world, including the sessions that fell flat and the surprising power of deliberate mistakes.

• Why cramming a team into a 2-day workshop is scientifically designed to fail (and what to do instead)
• How pair programming revealed the "blunt axes" holding back an entire data science team
• The counter-intuitive approach that transformed Channel 4's data team in just 12 months
• Why making more mistakes than everyone else can become your superpower in AI and leadership

• Greg’s Blog
• Greg’s Website
• Greg’s LinkedIn
• Lecture: "Gin and the Cognitive Surplus" by Clay Shirky
• Rehearsable.ai

This blameless review process helps teams learn deeply from mistakes and build psychological safety. Instead of finger-pointing, it reveals systemic improvements that prevent future issues.

Steps to Apply:

1. When something goes wrong, gather the team
2. Ask "why" five times to dig deeper than surface issues
3. Document multiple root causes at different levels (process, culture, systems)
4. Choose 1-2 specific improvements to implement
5. Schedule follow-up to check if changes are working
6. Celebrate the learning opportunity rather than dwelling on the mistake

What's the single biggest mistake executives make when trying to command a room?

They focus on appearances rather than authentic presence. After two decades in global C-suites and coaching hundreds of leaders, Peter McKenzie has identified the real formula: a precise balance of confidence, communication, and gravitas that can be systematically developed.

Now General Manager at a major real estate firm and executive coach, Peter's journey to mastering presence started with a complete presentation meltdown in front of 180 colleagues. Through roles at Citigroup and Blackstone, he's developed a proven approach to building the three pillars that separate forgettable managers from unforgettable leaders.

• The three pillars of executive presence: confidence, communication and gravitas - and why authenticity matters more than appearances
• How his Italian CEO Francesco used "Navy SEAL" style training to develop young executives through public challenges
• Going from panic-inducing presentations to professional speaking through deliberate practice and Toastmasters
• Why slowing down by 25-30% in movement, speech and decisions can dramatically increase executive presence

• Peter’s Website
• Peter’s LinkedIn
• Book Recommendation: $100M Leads by Alex Hormozi
• Podcast: Diary of a CEO with Steven Bartlett

Transform your executive presence by collecting "courage points" through deliberate discomfort. Focus on the attempt rather than the outcome to build confidence through action.

1. Identify one situation daily where you could step out of your comfort zone (e.g. speaking up first in meetings)
2. Take action despite any anxiety or uncertainty
3. Award yourself a point for the attempt, regardless of outcome
4. Track points daily to build momentum
5. Review weekly to identify patterns and progress
6. Gradually increase difficulty of challenges

Ever wondered how fighter pilots handle multiple critical inputs simultaneously without crashing?

Matt Gjertsen took that same ability to process complexity and applied it to leadership development. From instructing Air Force pilots to leading training at SpaceX, Matt discovered that great leadership boils down to three essential elements: building trust, giving feedback, and setting goals.

With over 15 years of leadership experience across aerospace and technology, Matt now helps transform high-performing engineers into high-impact leaders through his company, Better Every Day Studios. His approach strips away the unnecessary complexity that overwhelms new managers and focuses on the simple behaviours that create lasting change.

This isn't just theory—Matt shares how he applied these principles at SpaceX, where he onboarded every new employee for a full year and helped technical talent scale into the leadership roles needed for company growth.

• The three essential elements of leadership: building trust, giving feedback, and setting goals—and why they must be done in that specific order
• How deliberately taking 5-10 minutes for icebreaker questions in team meetings creates massive changes in team dynamics and trust
• Why the first job of any leader is to create an environment where team members trust one another
• The "chunking" concept from pilot training: how experience transforms complex sets of actions into single mental units, creating more mental capacity
• How deliberate practice in Air Force training created pilots capable of refuelling two 500,000-pound aircraft flying at 250 mph

• Matt's Website: Better Every Day Studios
• LinkedIn: Matthew Gjertsen
• Recommended Resource: SBI Feedback Method (Situation, Behavior, Impact) from the NeuroLeadership Institute

This exercise helps simplify complex problems by using artificial time constraints to force prioritisation.

Steps to Apply:

1. Identify a project you're currently working on with a longer timeline
2. Ask yourself: "If I had to complete this by the end of the week, how would I do it?"
3. List what elements would be truly critical to success in that shortened timeframe
4. Identify which tasks or meetings you'd eliminate or postpone
5. Apply these insights to streamline your current approach, focusing only on what's essential

For more insights on simplifying leadership like Matt's three essential elements approach, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Ever wonder how top sales professionals convince complete strangers to give them time?

Mafalda Johannsen transforms cold outreach through her unique "professional stalking" framework - deeply researching prospects to create meaningful connections when they have no reason to care. Her approach has delivered extraordinary results, with one campaign increasing meetings by 100% and opportunities by 233% in just one quarter.

From a 100% commission role in Florida to heading business development at a European cloud company, Mafalda brings sales insights from across industries and cultures. Yet her path wasn't always smooth - she openly shares how theatre training and literature unexpectedly became her greatest assets in understanding human psychology.

• The foundation of prospecting starts with defining your ideal customer profile and identifying specific "triggers" that indicate readiness to buy (company growth increased meetings by 100%)
• Why most salespeople fail by rushing to close instead of focusing on sparking interest (with 14-17 touch points as the optimal cadence)
• How interviewing your existing customers reveals language patterns that transform your messaging ("bugs are an issue" versus "your team can focus on strategic projects")
• Why reading quality literature has been more valuable than industry experience for understanding human motivation

• Mafalda's LinkedIn: linkedin.com/in/mafaldajohannsen
• Book: "Sales for People Who Don't Think They Have Talent" (Portuguese)
• Podcast: "A Day in the Life of a Buyer Persona"
• Book Recommendation: "A Swim in a Pond in the Rain" by George Saunders

This quick survey helps uncover hidden buying triggers and competitive advantages without requiring extensive customer interviews. It provides valuable insights with minimal effort from both you and your customers.

1. Send a brief survey to current customers asking: "When did you look for our solution and why us over competitors?"
2. Analyse responses for patterns in timing of purchase decisions and competitive advantages
3. Use this data to refine your messaging and approach to prospects
4. Follow up with deeper interviews based on the most insightful responses

For more insights like Mafalda's approach to "professional stalking" and understanding buyer psychology, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Ever felt like you've lost touch with what truly makes you tick?

Salima Saxton transforms leaders by helping them reconnect with their authentic voice. As a Moth MainStage storyteller, actor, and relational dynamics coach, she bridges the gap between performative speaking and genuine communication that resonates deeply with audiences.

From forgetting what she liked during years of motherhood to now coaching female entrepreneurs and corporate leaders, Salima's journey proves that authenticity isn't about "vomiting out every aspect of yourself." Her work with Women Are Mad (a mental health movement with 15k followers and over 1 million podcast downloads) demonstrates how vulnerability creates powerful connections.

• Authenticity is for yourself first—it's about tuning into what makes you tick rather than performing for others
• Every seven years our cells renew completely, making authenticity a constantly evolving journey of self-discovery
• The most memorable speeches break all the "rules" but succeed through genuine connection and honesty
• The power of showing your foibles with humour creates stronger connections than projecting perfection

• Salima's Website: salimasaxton.com
• Women Are Mad Podcast: @womenaremad
• Women Are Mad Website: womenaremad.org
• Book: "The Year of Undoing" by Salima Saxton (forthcoming)
• Podcast Recommendation: This American Life

This simple but powerful exercise helps you reclaim your authentic preferences and boundaries. By practicing saying "no" to things that don't feel right, you'll develop stronger self-awareness and clearer communication.

Steps to Apply:

1. Identify something you feel a "no" about this week (can be small or significant)
2. Practice saying no clearly without over-explaining
3. Observe how it feels and what happens afterward
4. Notice if it becomes easier to recognise and honour your true preferences

For more insights on finding your authentic voice like Salima demonstrated, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Ever wondered why some stories make the news while others get ignored?

Josh Wheeler can spot a newsworthy angle where others see only corporate announcements. His superpower lies in finding the sweet spot between broadcaster needs, brand objectives and audience interests - transforming standard PR into stories that captivate radio and TV producers.

From founding Be Broadcast with its 95% client retention to building award-winning campaigns for global brands, Josh's strategic approach has delivered results that clients "have never seen before." But his journey wasn't always smooth sailing - he spent years reading trade publications outside his comfort zone to develop the news instinct that now helps clients break through.

• The "Mrs. Miggins from Wigan" framework that transforms corporate messages into stories broadcasters want to cover
• How reframing an epilepsy charity's message from inward to outward increased public engagement by 75%
• Why limiting campaign launches to one per week delivers better results than the factory approach
• The counter-intuitive approach that puts emotional impact before corporate messaging

• Be Broadcast: bebroadcast.co.uk
• Josh's LinkedIn: linkedin.com/in/joshwheelerbroadcast
• PR Stack by Steven Waddington (Book Recommendation)
• Be Broadcast Little Book (Free Media Resource)
• Coffee and Crime Podcast

This exercise helps you shift perspective from brand-centric thinking to audience needs, making your stories more appealing to media outlets.

Steps to Apply:

1. Write down three emotions you want your target audience to feel about you or your brand
2. Create seven interview questions, starting with "Tell me about yourself" and ending with "Where can I get more information?"
3. Answer each question from your audience's perspective, focusing on their challenges
4. Use these answers as the foundation for your PR messaging plan

Finding your audience's emotional triggers is key to compelling broadcast PR. For more insights like Josh's "Emotion Wheel" technique, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

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On this special birthday episode, I share my favourite listener challenges from past Super Powered conversations.

From Yoela Palkin's contrarian thinking exercise that helped her step away from day-to-day operations and focus on strategic exits at 77 Labs, to Henry Kayser's simple networking strategy that generated countless meaningful connections during his career in sales, each habit offers practical frameworks from exceptional leaders.

• Yoela Palkin's "Challenge Everything" exercise (listen to full episode)
• Henry Kayser's outreach system (listen to full episode)
• Alex MH Smith's daily writing exercise (listen to full episode)
• Bob Gentle's "Captain's Log" (listen to full episode)
• Lindsey Frances 5 Breaths exercise (listen to full episode)

• My LinkedIn: Rob D. Willis
• Bob Gentle's The Reach Method
• Matthew Kimberley's Five Things a Day: PDF Download
• Dex App: Contact Management Tool

For more insights like Yoela's contrarian thinking framework, join my free 'Strategic Storyteller' newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

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Ever wished you had an expert in your pocket?

Georgie Peake transformed from data strategist to AI learning pioneer by solving a universal problem: bridging the gap between knowledge and practical skills. As CEO of Rehearsable, she helps experts create AI-powered practice environments where learners can apply their training with immediate, personalised feedback.

From building award-winning data solutions at Channel 4 to developing AI tutors that simulate real-world conversations, Georgie's track record speaks for itself. But her journey wasn't always straightforward - her own struggles with difficult workplace conversations revealed the need for safe, judgment-free environments where anyone can practice without fear of embarrassment.

• The three game-changing benefits of AI for learning: "expert in your pocket" availability, safe/judgment-free practice environments, and truly personalised feedback at scale
• Why AI creates surprisingly realistic emotional reactions even when practicing uncomfortable conversations
• How the "Two Sigma problem" proves one-to-one tutoring improves performance by two standard deviations - now possible for everyone through AI
• The counter-intuitive approach: practice with AI on skills you're already good at first to build intuition about its strengths and limitations

• Rehearsable: rehearsable.ai
• LinkedIn: Georgie Peake
• Book Recommendation: "Co-Intelligence" by Ethan Mollick
• Referenced Research: Benjamin Bloom's "Two Sigma Problem" (1980s)

This daily exercise helps you develop both AI prompting skills and subject expertise through focused practice sessions with an AI tutor.

Steps to Apply:

1. Schedule five 15-minute time boxes in your calendar over the next week
2. Choose a skill you've recently learned but want to make stick
3. Ask an AI: "I've recently learned about [skill]. For the next seven days, act as my practice partner to improve my recall"
4. Request seven short, progressive activities to work through
5. Practice each day, noting which activities are most effective for your learning style

For more insights like Georgie's approach to personalized learning pathways, join my free 'Strategic Storyteller' newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Click Here and Get A Free Strategic Storytelling Guide

Ever wondered how elite marines handle chaos and fix problems that actually matter? Robert Heath Sr. brings military precision to leadership challenges, showing how to thrive in uncertainty rather than trying to control it.

From commanding 400 Marines to saving millions for Fortune 500 companies as a consultant, Robert's journey proves his approach works. Starting as a teacher from Chicago's south side, he joined the Marines to understand power systems and leadership, achieving a 70% acquittal rate as a defence counsel by seeing problems differently.

This conversation isn't just about military tactics—it's about identifying which problems deserve your attention and which are merely "urgency masquerading as importance." Robert shares his EMPOWER framework that transforms how leaders delegate and communicate.

• The 70% solution: You don't need perfect information to take action—a concept that freed Robert from analysis paralysis
• Why we're rarely dealing with "problem people" and more often with "people who have problems"—a distinction that transforms leadership
• How poor communication costs businesses millions, with leaders mistakenly believing "telling equals understanding"
• The EMPOWER framework for delegating effectively and removing obstacles rather than solving every problem yourself

• Website: tllcg.com
• LinkedIn: Robert Heath Senior
• Book: "#1 Amazon Bestseller: Why Can't People Just Do Their Jobs"
• Book Recommendations: "Seven Habits of Highly Effective People" by Stephen Covey and "Team of Teams" by General Stanley McChrystal

This three-question framework helps you identify and solve problems more effectively by getting to their true source rather than treating symptoms.

Steps to Apply:

1. Ask "What is the problem?" - Define the actual difference between what you want and what you have
2. Ask "How is this problem keeping us from our objective?" - Determine its impact and importance
3. Ask "What would we see, hear, and feel if this problem didn't exist?" - Clarify your definition of success

For more insights like Robert's approach to thriving in chaos rather than controlling it, join my free 'Strategic Storyteller' newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

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