Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #151, we're digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that impacts every decision you make in your business.

💎 In this episode, you'll learn:

• Why pricing feels harder than ever (rising materials, imposter syndrome, emotional discomfort)

• The difference between something being "too expensive" and "not in someone's budget"

• How to talk about the value of your work without over-explaining or overselling

• Why underpricing often really means underpaying yourself

• The hidden costs of overworking, saying yes to everything, and ignoring burnout

• Why your creativity, experience, and craftsmanship are worth far more than you think

• How to confidently communicate boundaries—with clients, with retail partners, and with yourself

• What your existing audience already knows: there is room for you, and your work matters

• The mindset shift required to stop apologizing for pricing and start advocating for your business

• How to reconnect with pride and passion for your craft (and why this fuels better marketing)

🔒 Insider Bonus – What You'll Get When You Join:

• A deeper conversation about burnout, boundaries, and mindset

• Practical pricing reflection questions to guide your next adjustments

• How to evaluate the markets and events draining your time—and what to cut

• A simple framework for communicating value without oversharing or apologizing

• Daily mindset check-ins to support confidence and consistency

• Real talk on goal-setting at the end of a hard year

• A look into how we personally navigate doubt, comparison, and imposter syndrome

• Gentle rituals and habits to protect your mental health during busy seasons

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #150, we're unpacking what truly drives jewelry purchases. Spoiler: it's never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they're choosing how they want to feel and what they want to express.

💎 In this episode, you'll learn:

• The core motivations behind jewelry purchases (milestones, self-expression, commemoration, gifting, and "treat yourself" moments)

• How emotional connection and brand trust shape buying decisions (and why loyalty beats constant new-customer hunting)

• Where values alignment fits in—and simple ways to show yours without soapboxing

• How to speak to benefits (feelings, meaning, wearability) instead of just features (materials, carat weight)

• Practical messaging tips: product-page copy that leads with feeling, stories customers can retell, and using email to nurture repeat buyers

• What to show: testimonials and social proof, behind-the-scenes proof of craftsmanship, and clear choices (drops, small edits) to reduce overwhelm

• Styling suggestions and "use cases" that help buyers picture your pieces in their life

🔒 Insider Bonus – What You'll Get When You Join:

• A step-by-step framework to write emotion-first product descriptions (with fill-in prompts)

• A simple "values in action" checklist you can sprinkle across product pages, emails, and IG

• A one-of-a-kind/drop strategy that builds healthy urgency—without yucky pressure

• Real talk on how to gather and use social proof (even if you're just getting started)

• Our mini content plan: exactly what BTS to capture weekly (and where to use it)

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #141, we're diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you're prepared. We're breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we'll guide you through the steps to reduce stress, protect your energy, and maximize sales this season.

💌 In this episode, you'll learn:

• Why holiday planning matters—even if most of your clients are self-purchasers

• How to set and communicate custom and made-to-order deadlines clearly

• Tips for consistent messaging across email, social, and your website

• Smart strategies for inventory, merchandising, and creating gift guides

• Ways to protect your energy and set boundaries during a busy season

✨ For Insiders ONLY, we go even deeper:

• We share examples of seasonal campaigns that work

• Tips to help you stay organized, confident, and ready to shine this season.

🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover:

• Why you need to promote a promotion in order to see results

• How much lead time as well as where to promote

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover what to do if your followers/subscribers aren't responding in the way you hope.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We'll cover…

• Why is marketing valuable? 

• Is the cost worth it? 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover:

• How much does marketing actually cost? 

• Consultants, advertising, photoshoots, etc 

• If you were a brand, where would you spend your money? 

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering:

• When to start promoting holiday
• What are some promos and discounts you can offer? What to do if you never discount your products?

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share other ways to really make the holidays feel special for your customers.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering:

• What shows we walked

• All of our thoughts

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we answer the BIG question, "Should you be doing trade shows?"

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We'll cover…

• When to start 

• Where to start 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share why holiday planning is important and give you some homework.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: 

• Why's it important to audit your brand, and how often should you do it?

• What are the steps to auditing?

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share: How to create an action plan and what to do after the audit?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #47. This week, we're going to help you establish or level-up your branding.   

• Is your brand strong enough? Should you establish a new brand or refresh your existing brand?

• If you're interested in exploring brand development further, what to prepare and what research to do?

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share What to do next? How much will that cost?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #46. This week, we're talking about branding for jewelry businesses.

• What is a brand?

• Elements of a strong brand

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

In the extended version of this episode, we talk about:

• Tips for defining your jewelry brand

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta.

• What is Threads?

• Our initial reactions about this new social media platform

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

In the extended version of this episode, we talk about:

• How to use it for your jewelry business

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates: 

• What's new on Instagram?

• How to use Broadcast Channels.  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

In the extended version of this episode, we talk about:

• What should you be focusing on with Instagram?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #140, we're thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects.

In this conversation, Holly breaks down the difference between copywriting and content writing (yes, there's a big one!), the most common mistakes jewelry brands make in their product descriptions and emails, and how to write a homepage that actually works. We also dive into SEO—without making it scary—and why words are just as important as beautiful visuals when it comes to building trust and driving sales.

Find Holly here:
https://empoweredenglish.org/
https://www.linkedin.com/in/holly-grace-callis/

💌 In this episode, you'll learn:

• The clear difference between copywriting and content writing—and why it matters for your jewelry business

• The #1 mistake jewelry brands make in product descriptions (and how to fix it)

• How to write a homepage that converts without overwhelming your visitors

• Beginner-friendly SEO tips that make your site more discoverable without sounding robotic

• Why consistency in messaging is the not-so-sexy but essential key to success

✨ For Insiders ONLY, we go even deeper:

• Overrated copywriting advice you can ignore

• How to use AI tools for writing without losing the human touch

• What to do when you're "too close" to your own brand story and feel stuck

• Holly's favorite jewelry brands to follow for copy and storytelling inspiration

🎧 Ready to transform the way you write about your brand and products? Listen now - and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions!    

We cover: 

• How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample?
• What is a reasonable minimum order for a first-time order? Dollar wise or number of pieces wise. Or what is a good way to figure that out? Thanks!!!
• Can you share some tips on figuring out my ideal customer?
• What content is working on Instagram? 

Again, in the bonus episode, we answer even more of your questions!

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

July 4, 2023 is the LAST DAY to join the Success With Jewelry Insider Community for just $5/month. When you join, you get access to extended episodes, one-on-one access to us, webinars, and other resources. Visit https://successwithjewelry.com to take advantage of this offer.

Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover: 

• What is a trade show
• Should you do one? 

 We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

 In the extended version of this episode, we talk about:

• Preparing for a trade show

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about: 

• Where to start
• Creating an outreach strategy
• Important things to consider  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about:

• Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question?

• What are some signs that it's time to do a refresh?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs:

• Why it's important 

• How to get started 

• Tips for continuing to nurture your clients 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering: 

• Tips for planning ahead

• When and how often to promote your launch

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #37. This week, we'll be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of content planning, but this one will zoom in on plotting out important dates.

• What's a content calendar, and how can you start with a blank calendar?

• What should you be filling in, and how do you work backwards from important dates?

• Common mistakes to avoid with the calendar 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content.

• What are the options and which do we recommend? 

• What are the benefits of using an app to plan and schedule your content? 

• Why planning your content is so important. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms.

• Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy?
• What are the best practices for Pinterest?
• What can you expect when you start optimizing your Pinterest?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #139, we're diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you're connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We're sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently.

💌 In this episode, you'll learn:

• Why direct outreach can generate faster results than waiting on social media or email marketing alone

• How to reframe "dropped balls" as opportunities waiting to be uncovered

• Tips for crafting short, personal messages that get responses

• The importance of follow-up—and how to do it without feeling pushy

✨ For Insiders ONLY, we go even deeper:

• Real examples of outreach messages for retailers and editors

• How to track outreach and relationship details without fancy tools

• Strategies to boost your confidence when reaching out

• Why sales is really an act of service—and how to embrace that mindset

🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically:

• What is it?

• What are the pros and cons? 

• Should you get verified? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically:

• What is it, and how does it work? 

• What are the pros and cons? 

• Who should use it, and how should you use it?  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically:

• What is it, and how does it work? 

• What are the pros and cons? 

• Who should use it, and how should you use it? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Links from the episode: https://www.instagram.com/reel/CqYBvIpjS_O/?igshid=Mzc1MmZhNjY=

Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically:

• What is ChatGPT?

• What are the pros and cons of using ChatGPT? 

• How can you use ChatGPT in your business and jewelry marketing? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically:

• How much to invest based on revenue and stage of business growth

• What you should be investing that money in

• What can you expect things to cost?

• What to do if you don't have the money to invest

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically:

• What's going on with Instagram?

• Social media platforms to consider and best practices for each

• How to choose which social media platforms are right for your jewelry brand 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically:

• What's content marketing, and how is it different from other types of marketing you're doing?

• What are the common types of content marketing?

• How do you know that content marketing is right for your business? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically:

• A look at Q1 so far and what's changed 

• What to focus on in your business 

• Tips to take action 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

This episode is a RE-ISSUE of Episode #9, which went live on October 24, 2022. Now that we've completed our series on email marketing, we thought it would make sense to reshare this episode all about growing your list. Let us know what you think!

This week, we're talking all about email marketing for jewelry brands. We cover:

• Why is email marketing important? 
• How to start and grow your email list. 
• Tips for gathering and utilizing information about your email subscribers. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically:

• What's segmentation, and how can you start taking advantage of it?

• What's A/B testing, and how can you implement it?

• What are some other more advanced ways of optimizing your email marketing?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you've set it up or not, we're breaking it down in a super accessible way—no tech jargon required. You'll learn how to start making smarter, data-informed decisions about your marketing efforts.

📊 In this free episode, we cover:

• What Google Analytics is and how it supports your marketing goals

• The most important metrics to track (and which ones to ignore)

• What terms like "sessions," "engagement rate," and "referral traffic" really mean

• Why you shouldn't let low traffic or bounce rate discourage you

For Insiders ONLY, we go even deeper with:

• Real-world examples of troubleshooting a sales slowdown

• Using data to plan your next marketing push

• Why numbers alone don't tell the whole story (and what else to pay attention to)

• Tips for tracking marketing effectiveness across multiple platforms

🎧 Not an Insider yet? Join today for just $5/month to get access to bonus episodes, unfiltered convos, and exclusive community perks: https://patreon.com/SuccesswithJewelry

Liz Kantner helps independent jewelry artists find their unique voices and confidently show up. She's the founder of the Stay Gold Collective and offers marketing consulting with heart: https://www.lizkantner.com

Laryssa Wirstiuk is the founder of Joy Joya, a marketing agency for jewelry brands. She's also the creator of JoyDeck, an email + SMS marketing platform that simplifies strategy for jewelry designers: https://joyjoya.com

Listen in to start understanding your marketing data—and using it to grow.

Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically:

• Why consistency matters for email marketing

• Consistency means putting together a content calendar and considering your storytelling/messaging

• Get comfortable with email metrics, so you get comfortable with consistency

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically:

• What is a welcome series, and why is it important? 
• Welcome series best practices 
• Other key automations to consider 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically:

• Why email marketing is so important 
• How to get started with email marketing 
• What makes a good email 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically:

• Why product pages are so important 
• What a product page should include
• How updating your product page can increase conversions

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically:

• What to do about abandoned carts
• Why average order value (AOV) matters and how to increase it
• Why returning users matter and how to get shoppers to come back 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #20. This week, we'll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically:

• Why is the homepage so important?
• Homepage best practices.
• Tips for driving traffic to your website. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #19. This week, we'll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically:

• How should you approach structuring your ecommerce website?
• How should your website navigation function? What are the best practices?
• What steps can you take to improve your navigation?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #18. This week, we'll be sharing an intro to ecommerce analytics. More specifically:

• How to access your website's analytics.
• What are KPIs, and which metrics are most important? 
• What the numbers mean and how you can use them to adjust your strategy.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

We're taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. 

Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with.

While Success with Jewelry has changed form over the course of the year, we're excited about where we are at now - a podcast and community to share resources with you. And we have ideas for 2023 that we are very excited about. 

Thank you so much for listening, for supporting us and being a member of our community. We are looking forward to connecting more in the new year!

Welcome to episode #17. This week, we're sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead.

We're here to help you optimize your ecommerce store, and we're going to talk about:

• What's different about selling your products online vs. in person? 
• What are the ecommerce platforms available, and what are our opinions on them?
• What are the must-have elements of an effective ecommerce shop?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success With Jewelry Episode #137! This isn't a typical episode—it's more of a quick update as we prepare for a short summer break from the free podcast. We're hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don't worry—we're not going anywhere, and our Insider members will still get weekly content!

🌞 In this short update, we're sharing:

• Why we're taking a break from free episodes this summer

• What we're working on behind the scenes (spoiler: a brand refresh!)

• How we're evolving the podcast to better serve our community

• A special NYC meetup happening August 3rd (come hang out!)

For Insiders ONLY, we also get real about:

• The challenges of disconnecting from work (especially in marketing!)

• The emotional toll of digital marketing mistakes (yes, we've been there!)

• Why relationship-building still matters more than anything else

• Actionable tips for direct outreach and in-person selling—even if you're just starting out

🎧 If you're not yet an Insider, now's the perfect time to join—through August 11, you can get access for only $5/month! Weekly bonus episodes, unfiltered conversations, and deeper dives await you: https://patreon.com/SuccesswithJewelry

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, updates, and ways you can stay engaged this summer!

Welcome to episode #16. This week, we're talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering:

• Promoting ready-to-ship products 
• Reaching out to top clients 
• Promoting your retailers  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #15. This week, we're talking all about content planning for jewelry brands. We'll be covering:

• Where should you be sharing content? 
• What should you be posting? And how can you keep track of your posting schedule?
• Aligning your content. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #14. This week, we're talking all about our favorite time-saving tools and platforms. We'll be covering:

• Why it's important to embrace marketing tools and how they can help you
• What are some of our favorite time-saving tools and platforms?
• How to choose which one to adopt

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.