The Personal Brand Is Ending. Build a Publishing House Instead.
The online space is changing, and nothing has gone wrong. If you never wanted to perform your life in 15-second reels anyway, this one's your permission slip. I break down why the personal brand era is ending — and what to build in its place.
In this episode:
Why "nothing has gone wrong" — the market is just doing what markets always do
The two reasons the old strategies are failing you (and the one nobody's talking about)
The webinar "code" everybody swears by — and why it'll never work for every design
Personal brand vs. personal publishing house: content about you vs. content for your tribe
The soapbox, not the stage — being with your people instead of performing at them
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