Explore every episode of the podcast Subscription Stories: True Tales from the Trenches
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell | 02 Oct 2024 | 00:44:57 | |
Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust you. How do you manage different pricing for different segments? And how do you change that pricing over time? Today's guest, Braeden Russell, is the Director of Pricing for American Home Shield, a home warranty provider with over 2 million members. He needs to optimize the price for the realtors, who often gift the first year of coverage to new homeowners, with the pricing needs of the homeowners themselves, who will eventually be responsible for the relationship. In this episode, you'll learn how to balance the pricing needs of your B2B and B2C members, when to bill monthly versus annually, and how you can use pricing to drive loyalty among your best members.
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| How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK | 18 Sep 2024 | 00:43:36 | |
The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith.
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| How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham | 07 Feb 2024 | 00:40:35 | |
You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The results have been extraordinary. Three years into the launch, over 50 percent of DDI's revenue comes from subscription clients.
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| Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton | 24 Jan 2024 | 00:36:21 | |
The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service. And while there are hundreds of marketing and sales-oriented SaaS products, it's taken a lot longer for the subscription model to be fully embraced in the CFO's office.
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| Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times | 10 Jan 2024 | 00:28:48 | |
If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always behind the paywall. Knowing how to manage people at each stage of the funnel can be really challenging. Today’s guest, Ken Houseman, is an expert on both the strategy and the technology required to monetize the funnel for acquisition, upsell, and retention. Today’s conversation isn’t based purely on Ken’s work as VP of Product for The New York Times, and in no way represents the editorial perspective of the organization. Ken’s experience there, as well as his work with organizations, including Oracle, Nike, and even the US military, have shaped his perspective on managing the customer relationship. In this conversation, we discuss why retention is the next obsession for subscription leaders, what needs to be different about how to optimize your ERP for subscriptions, and a few of the less obvious things that can go wrong on the path to conversion.
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| Season Five Wrap-Up and Season Six Sneak Peek with Robbie Kellman Baxter | 06 Dec 2023 | 00:02:03 | |
Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5’s most popular episodes include Mighty Network’s Gina Bianchini returning to subscription stories for a second time to share her wisdom about building purpose-driven communities, as well as Dan Zavorotny of Nutrisense talking about blending hardware, software, and services into a single subscription, and Anne Janzer on subscription marketing. We went deep on customer success with Rod Cherkas, author of the Chief Customer Officer Playbook, and about scaling membership with Pavilion Founder, Sam Jacobs. We talked a lot about subscription product design with Silicon Valley Product Builder, Tom Willerer, Samsara’s CPO, Jeff Hausman, and Mailin Jappé of Acer. I always love conversations with academic researchers with a strong practical mindset, and this season I was happy to host Harvard Business School’s Ava Escarza and Columbia’s Rita McGrath. And we got into the details of two of the trickiest parts of subscription design, pricing and the law, with respectively Mark Stiving, author of Selling Value, and Paavana Kumar of Davis+Gilbert. If you haven’t listened to these episodes, I encourage you to check them out. And if you really like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts. I always ask because it helps us get the word out. Guests for Season 6 include Ken Houseman, who leads product management for the New York Times, Tacy Byham, CEO of the leadership consulting powerhouse DDI, and Randy Wootton, CEO of Maxio. To make sure you don’t miss a thing, follow Subscription Stories wherever you get your podcasts. Just tap on the follow or subscribe button. Thanks for your support and for listening to Subscription Stories.
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| Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman | 13 Sep 2023 | 00:40:16 | |
Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well to providing subscribers’ ongoing benefits, blending data from sensors and cameras with sophisticated software. This type of subscription can be complex to build, but has to provide value that is simple for subscribers to understand. My guest today, Jeff Hausman, is the Chief Product Officer at Samsara. Samsara provides an integrated subscription-based platform to increase safety, efficiency, and sustainability in the physical operations world. Think trucks, cargo, oil fields, and construction sites. I invited Jeff to talk about how his team uses customer input to develop his product roadmap, how they bundle hardware and software to deliver on their forever promise, and how they've partnered across the ecosystem to keep things simple for their subscribers.
Other links and resources mentioned:
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| Subscription Models and Innovation with Columbia’s Rita McGrath | 30 Aug 2023 | 00:33:40 | |
To launch a successful subscription business, you need to think like an innovator. But what does that really mean? Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.
Other links and resources mentioned:
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| Subscription Pricing for Value with Mark Stiving | 16 Aug 2023 | 00:40:31 | |
Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing. In this conversation, we talk about:
Other links and resources mentioned:
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| Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs | 02 Aug 2023 | 00:35:58 | |
Do you believe in the adage "Kind Folks Finish First"? Entrepreneur Sam Jacobs certainly does, and it's the driving force behind his successful organization, Pavilion. Sam is the Founder & CEO of Pavilion. In 2016, he started Pavilion, originally named Revenue Collective, and bootstrapped it to an impressive $10M in ARR. In 2021, he secured a $25M growth financing round, with Elephant Ventures and GTM Fund leading the way. With 15 years of experience as a senior revenue leader at various VC-backed companies in New York, including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox, Sam has a wealth of expertise in the industry. He resides in the West Village of Manhattan with his wife and two dogs, William and Oswald, and fondly remembers his beloved Walter who passed away in the Summer of 2022. In this episode, Sam shares his belief in playing the long game when it comes to business growth. He also shares his experiences as the founder of Pavilion, a paid membership community for revenue executives, and how the key to success lies in creating human connections and continuous learning. He also tackled the challenges of balancing investment in community versus learning, and the importance of aligning incentives for growth. Is there a different way to do business that leads to both success and peace of mind? Tune in to find out!
Key Takeaways from this episode: 3:48 Different ways to do business 9:25 What is Pavilion? 17:45 The constant battle of centralization vs decentralization, consistency vs quirkiness, and how to have intimacy with consistency 24:20 The difference between Acquisition and Retention 29:49 Why bootstrapping is a strategy to achieve success
Other links and resources mentioned:
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| The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar | 19 Jul 2023 | 00:39:38 | |
If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now.
The Federal Trade Commission (or FTC) is getting serious about cracking down on “dark patterns” in the world of subscriptions. They recently filed a lawsuit against Amazon for enrolling consumers in Amazon Prime without consent and for what they call “cancellation trickery. They’ve also announced plans to increase stringency around subscription rules.
Today’s guest on the podcast, Davis + Gilbert partner Paavana Kumar, is a legal expert on eCommerce, with an emphasis on subscriptions. In today’s conversation, we talk about some of the key elements in subscription regulations, the planned changes being proposed by the FTC in the US, and specific actions every subscription-based business should take if they want to stay on the right side of the law.
Excerpt: One of the great things about the subscription industry is that you don't have to be super technical to break into it. You don't have to be a coder. You don't even have to have tons of VC money. You can be an industry disruptor if you have a great idea. Paavana Kumar is a Davis + Gilbert partner and a legal expert on eCommerce with an emphasis on subscriptions. She explains the proposed regulations changes in the Federal Trade Commission that will push many to pay attention to subscription compliance. Paavana also discusses the best actions to be taken to follow the law, especially with a lot of subscription-based businesses not aware of such legalities.
https://www.linkedin.com/in/paavana/
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| Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé | 06 Jul 2023 | 00:32:51 | |
The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of 55.8%. Acer is at the forefront of that wave, and today’s guest, Mailin Jappé, launched and now runs Acer’s DaaS business for Europe, the Middle East and Africa (EMEA). It’s hard enough to launch a subscription startup on your own—doing it inside a large manufacturer adds a whole level of complexity. In today’s conversation, Mailin shares the challenges she faced in launching the business, how she’s transformed the culture to one of access, not ownership, and the right kind of team to support subscription innovation in manufacturing.
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| Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+ | 04 Sep 2024 | 00:29:41 | |
With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships.
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| Mastering the "Subscription Marketing" Mindset with Anne Janzer | 21 Jun 2023 | 00:33:24 | |
In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right subscribers. But how do you market with an eye toward retention? Today’s guest, Anne Janzer, is the author of Subscription Marketing, now in its third edition. In this episode, we focus on the right mindset for marketers and how to establish the right voice to connect with your subscribers. Anne also shares some clever ways to get the biggest return on your marketing spend, as well as who and how to hire for your subscription marketing team. Love the show? Subscribe, rate, review, and share!
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| Going Deep on Customer Retention Analytics for Subscriptions with Harvard Business School's Eva Ascarza | 07 Jun 2023 | 00:42:59 | |
When I first started talking about the Membership Economy, there just weren’t that many academics or researchers interested in studying the power of customer retention. That’s why I’m really happy to see some of the best minds in finance, strategy and marketing today are thinking about how to build, and measure durable relationships between organizations and the people they serve. Today’s guest, Eva Ascarza, is the Jakurski Family Associate Professor of Business Administration at the Harvard Business School. Her primary research subject is customer management (with special attention to the problem of customer retention). That’s good news for all of us building subscription businesses. In today’s discussion, we talk about the right metrics to measure and improve customer retention, how to use pattern recognition to predict which customers will be most valuable, and why cohort-based analysis is so important. | |||
| The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen | 24 May 2023 | 00:34:45 | |
Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they launched, subscription pricing was unusual and controversial. The early team even had to develop their own Subscription Engine to support the business. My guest today, Julie Hansen, has led the company’s expansion to North America, as well as their evolving overall business strategy. In our conversation, we discuss the differences between European and US-Based Subscription best practices; how to make the case for investing in features that drive engagement, rather than just acquisition; and how a first mover can stay nimble even as the competitive landscape grows more crowded.
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| The Secret to Building Great Subscriptions with Leading Silicon Valley Product Builder, Tom Willerer | 10 May 2023 | 00:42:44 | |
Before you start building your subscription product, make sure you really, really understand the ongoing problem you are solving. So says product leader Tom Willerer. Tom, my guest today, has worked with some of Silicon Valley’s most renowned companies, like Netflix, Opendoor and Coursera. He’s also an Entrepreneur in Residence at Reforge and a Venture Advisor at VC firm NEA. Today we’re talking about how to define your forever problem so you can build a forever transaction. In our discussion, we share the secrets to building subscription products, how to build conviction you’re on the right path and when to commit to scale. Love the show? Subscribe, rate, review, and share!
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| Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook | 26 Apr 2023 | 00:38:13 | |
In the Membership Economy, customer-centricity is critical in building lasting relationships and optimizing lifetime value. As a result, the Chief Customer Officer, or CCO, is increasingly present at the leadership table. Today’s guest, Rod Cherkas, founder of HelloCCO, literally wrote the book on the CCO role. It’s called The Chief Customer Officer Playbook: 8 Strategies that will Accelerate your Career and Win you a Seat at the Executive Table and it just came out in Spring of 2023. The book is based on Rod’s own experience as a Post-Sale leader at companies including Intuit, RingCentral, Marketo and Gainsight. In today’s conversation, we talk about key metrics for customer success, the changing role of CCO, and what most companies get wrong when trying to build forever transactions with their customers. | |||
| Blending Hardware, Software, and Services into an Ideal Healthcare Subscription with Dan Zavorotny of Nutrisense | 12 Apr 2023 | 00:34:58 | |
I’m fascinated by the recent explosion of healthcare subscription companies. If you’re a regular listener of subscription stories, you probably knew that, as recent guests have included Midi Health’s Joanna Strober, Whoop’s Ben Foster and Matthew Mengerink of Thirty Madison. We’ve even explored telehealth for PETs on the show with Fuzzy’s Zubin Bhettay. Today’s guest Dan Zavorotny, Co-Founder and COO of Nutrisense, is focused on helping subscribers optimize metabolic health through a solution that combines hardware, software, and professional advice.
In our conversation, Dan shares the story of how he found product market fit, the challenge of building retention around a “checkup-type offering” and how to manage a business when third parties (in this case hardware manufacturers) provide a significant part of your prop. | |||
| Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini | 29 Mar 2023 | 00:38:18 | |
I have interviewed today’s guest many times, and it’s always a wild ride. Mighty Networks founder and CEO Gina Bianchini is so smart, passionate and insightful. She was my finale guest for Season 1 of the Subscription Stories podcast, back in 2020. That episode holds the record for most popular Subscription Stories show of all time. We were all stuck at home, afraid to go out in person, and were looking for ways to connect, authentically with others. Mighty Networks was established to make it easy for people to build engaged communities around their passion and purpose. Nearly 3 years later, people are back to connecting in person—but Mighty Networks continues to grow. Why? Gina would say it’s because people crave meaning and connection through community.
I invited her back to the show to talk about her new WSJ bestselling book, Purpose: Design a Community and Change Your Life. In our wide-ranging conversation, we also discuss how to implement best practices in launching, scaling and hosting a vibrant online community, and how someone can actually discover their purpose, even if they’re feeling stuck. Welcome to the show Gina! | |||
| Season Four Wrap-Up and Season Five Sneak Peek with Robbie Kellman Baxter | 08 Mar 2023 | 00:01:52 | |
Hey it’s Robbie Kellman Baxter, host of the Subscription Stories podcast. Season 5 is launching soon, but while you wait, catch up on our most recent season. Season 4 has some of our listener’s favorite episodes ever. We opened the season with two thought leaders, Nir Eyal, author of Hooked and Indistractible, and Tiffani Bova, Salesforce Global Evangelist. If you’re interested in the technical side of building forever transactions, you’ll love hearing from, Piano’s Travor Kaufman and Optimized Payment’s Paul Larsen, experts in operationalizing online subscriptions and billing. And there were some great practitioners with years of “in the trenches” experience leading Membership Economy businesses—LinkedIn Learning’s Jill Raines, Fuzzy’s Zubin Bhettay, and Product Leader Caitlin Roman, most recently of The Athletic. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This spring, I’m hard at work to make sure that Season 5 is the best and most practical season of Subscription Stories so far. You’ll hear from Mighty Network’s Gina Bianchini, our most popular guest ever returning to talk about her new book, Purpose, as well as Rod Cherkas of Hello CCO sharing the Chief Customer Officer’s Playbook, and Dan Zavorotny, founder of Nutrisense, sharing a new model for metabolic health. And that’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button.
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| Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Caitlin Roman | 30 Nov 2022 | 00:35:37 | |
Everyone’s talking about “product-led growth” in the subscription world right now. Companies are seeing the connection between the way the product is designed and how effective the company is at acquiring, engaging and retaining customers—and even driving referrals. To do product-led growth well, product managers need to think like business leaders, as well as thinking like product builders. It isn’t easy and not everyone has the right skills. My guest today, Caitlin Roman, has led product teams at three great subscription-first organizations, LinkedIn, Medium and most recently The Athletic, which was acquired in January of 2022 by the New York Times, for about $550Million. I’m excited to talk to her, because she has developed pattern recognition about what it takes to build great products that actually help grow the business. In today’s conversation, Caitlin and I talk about best practices learned at LinkedIn, Medium and The Athletic, the skills needed to drive product-led growth, and how to partner with data analytics teams to make better, faster decisions. Excerpt: "If you have real value behind your content, you can confidently charge for it." Caitlin Roman has led product teams at LinkedIn, Medium, and most recently, The Athletic. She sits down with Robbie to share the best practices she has learned working in these companies, putting product development into the spotlight to generate tangible business growth. She also talks about building an effective product team that can work alongside the data analytics team to make better and quicker decisions. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Scaling a Telehealth Pet Subscription, by Starting in Person. With Zubin Bhettay, CEO of Fuzzy | 16 Nov 2022 | 00:35:45 | |
Sometimes the best way to launch a digital subscription is to launch a physical subscription. Even if you plan to scale with a virtual business model, you can learn so much more about your customer, value proposition and messaging by starting the old fashioned way—in person. That’s the approach Zubin Bhettay used in launching Fuzzy. Today, Fuzzy’s Pet Parents get round the clock access to exceptional virtual veterinary care, as well as wellness products for their pets' health needs. But when Zubin and his cofounder launched the company in 2016, they recruited and served their Pet Parents in person. Starting slow allowed Fuzzy to “crack the Product Market Fit code” and scale rapidly, raising over $80 million in the process. Full disclosure—I’ve been involved with Fuzzy since the beginning, and think Fuzzy is one of the most thoughtful Membership Economy organizations I have ever worked with. In this conversation, Zubin and I reflect on Fuzzy’s humble beginnings in San Francisco dog parks and Pet Parent living rooms, explore the path to profitability, and discuss the right metrics at each stage. Excerpt: "We wanted to be the guide and partner of pet parents through every stage of their pet's life. We wanted to ensure that was available to every pet parent and not just a luxury service only available to the select few." Zubin Bhettay is the CEO and Co-Founder of Fuzzy, a telehealth subscription service offering virtual veterinary care. In this episode, he shares how their in-person company evolved into a digital platform, expanding their reach and saving a lot of pets in the process. Zubin explains the business scaling process they followed to fully embrace the digital scene and how to decide if a subscription model is ideal for you. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing | 10 Jul 2024 | 00:33:36 | |
Budgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was a way to nudge your prospects and subscribers to help them engage more deeply and rapidly? It's possible. Today's guest, Nancy Harhut, has a wealth of easy and inexpensive tactics that can motivate your members to do the right thing at the right time. Nancy is the author of Using Behavioral Science in Marketing and Chief Creative Officer at HBT Marketing. In this special live episode, which was recorded at the SubSummit conference in Dallas, Texas, you'll learn how behavioral science can help you get more from your marketing spend, how to use tools like scarcity, social proof and choice architecture to acquire, engage, and retain your subscribers, and the role of emotion on motivating subscribers to act.
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| Emerging Best Practices in Personalization with Piano.io CEO Trevor Kaufman | 02 Nov 2022 | 00:39:38 | |
We can learn a lot from subscription businesses that experiment with different revenue models and personalization. Organizations with too many offers risk overcomplicating things with competing goals. I’m talking about companies with multiple revenue streams—different promotions, pricing options and tiers and/or a combination of subscription, one-off transactions, and advertising. But increasingly we’re seeing examples of organizations incorporating multiple revenue streams successfully—for example, in news, fitness, streaming media and ecommerce. Today’s guest, Trevor Kaufman, is an expert on subscriptions, personalization and digital experience. He is the CEO of Piano, a digital experience platform that helps organizations launch products and programs faster, strengthen customer relationships and drive personalization at scale. Piano recently released their annual Subscription Performance Benchmark Report. It’s full of valuable insights gleaned from their customers, and relevant across many types of subscription models. In our conversation, we talk about the emerging best practices in subscription pricing, the role of freemium and whether there’s a place for ads in the world of subscriptions. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Maximizing Customer Lifetime Value in Volatile Times with Paul Larsen of Optimized Payments | 26 Oct 2022 | 00:43:21 | |
The single biggest source of churn might surprise you. It’s not a communications issue, or a product/market fit issue, or even an onboarding problem. The biggest driver of churn in most consumer subscriptions is what’s known as passive or involuntary churn. Involuntary churn is when a customer is canceled due to a payment issue or other technical problem. According to ProfitWell CEO Patrick Campbell, a recent guest on Subscription Stories, involuntary churn makes up 20-40% of overall churn. Many organizations don’t even track passive churn, and that’s a mistake, because there are ways to manage. Today’s guest, Paul Larsen of Optimized Payments, is one of the leading experts on “card not present” payments, and works with many of the largest subscription businesses in the world on churn management. He launched his career at Reader’s Digest, one of the earliest and largest subscription publications in the world. When Paul started, churn management focused on getting people to renew their subscription by mailing in a check. Since then, he has been deep in the world of credit cards, debit cards and alternate payments, helping subscription merchants reduce costs and increase customer retention. In our conversation, we talk about why so many good subscribers end up in the dreaded “do not honor” bucket, who should own passive churn in the organization, and how to bring together the right team to manage involuntary churn. Excerpt: Subscriptions are great. We love them, but there's promise and peril associated with them at all times. We are joined by Paul Larsen of Optimized Payments, one of the leading experts on "card not present" payments. He shares his vast knowledge about working with the largest subscription businesses on churn management as he discusses the reasons behind the dreaded "do not honor" bucket and how to build the dream team to address this involuntary issue. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Building an Educational Subscription at Scale with LinkedIn Learning’s Jill Raines | 05 Oct 2022 | 00:35:21 | |
You’re probably all familiar with LinkedIn Learning, formerly known as Lynda.com. It’s LinkedIn’s professional development platform. They offer more than 18,000 video courses available via subscription. There’s a huge range of educational topics covered—from how to use Adobe Aftereffects, to how to have difficult conversations, to the fundamentals of customer success . Consumers can subscribe to LinkedIn Learning on their own, or access the platform through an enterprise license. My guest today, Jill Raines, is Director of Product Management at LinkedIn, where she leads the LinkedIn Learning Business. I first got to know her when I was developing my own LinkedIn Learning courses for the platform. I was interested in the business model for the platform. I have learned so much through my discussions with Jill. It’s fascinating to get her perspective on the unique challenges and opportunities facing the world’s largest professional development and educational platform, In this conversation, Jill and I discuss the LinkedIn ecosystem, and LinkedIn's Forever Promise more generally, before diving into the role of LinkedIn Learning within that ecosystem. We also talk about the specific challenges of professional development subscriptions, how to balance the needs of consumers with the needs of enterprise customers, and whether to offer both pay per course and subscriptions as pricing options.
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| How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce's Tiffani Bova | 21 Sep 2022 | 00:46:17 | |
We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta and Bain & Company’s Stu Berman. But today’s guest says you need to think beyond the customer. If you really want to accelerate growth, you need to focus on the employee experience. Tiffani Bova is the global growth evangelist at Salesforce. She’s also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. In our conversation, we talk about whether your Growth IQ is something you’re born with or something you build, the ten paths to growth, and how Software-as-a-Service has changed what it takes to thrive in Sales. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers | 07 Sep 2022 | 00:36:49 | |
To drive recurring revenue, you need products and services that people use. Habitually. Repeatedly. Organizations strive to design addictive subscriptions. But for every beloved membership, there seem to be a dozen offerings that drive subscription fatigue. How do you design for engagement, retention and expansion, while ensuring the you’ve earned the right to do so? Bestselling author Nir Eyal has looked at this problem from both sides. His first book, Hooked, is a how to guide for building habit-forming products. More recently, he wrote Indistractable, to help individuals control their attention and choose the lives they want. On this episode of Subscription Stories, Nir and I talk about the specific processes and tools that drive habits, what it means for your subscription business, and how to be more deliberate about how we form our own habits.
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| Season Three Wrap-Up and Season Four Sneak Peek with Robbie Kellman Baxter | 15 Jun 2022 | 00:03:46 | |
Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season 3 and also share a sneak peek at Season 4. We packed a lot into this season, truly something for everyone. We opened the season with David Lorsch, the Chief Revenue Officer of Strava, the world’s largest athletic community, talking about how to upgrade freemium subscribers to premium. If you’re interested in how the membership economy is transforming Health & Wellbeing, you’ll also enjoy my conversations with Ben Foster of Whoop, Joanna Strober of Midi Health, Bryan Welch of Mindful,org and Matthew Mengerink of Thirty Madison. If you’re building subscriptions around great content, check out my conversation with Ariel Zirulnick, who led the 4-year long Membership Puzzle Project which identified best practices in building deep, trusted relationships with readers of newspapers around the globe. You’ll also learn about key metrics and cultural tactics for building a member-first team from Mayur Gupta, the CMO of Gannett, and about building a membership bundle from Outside’s Tommy O’Hare (who happens to be a former Olympian). And if your startup is looking for a great story to build traction, listen to my conversation with Chief Storyteller at GoodTrust, Daniel Sieberg Venture investor Ira Ehrenpreis had a lot to share about the power of profit and purpose in creating iconic companies like Tesla, The RealReal and Bellwether coffee. And Rafat Ali, CEO of the Skift talked about the power of subscriptions in travel and hospitality. For those of you who like to nerd out--Season 3 was like a PhD in subscriptions, with several experts on the cutting edge of markets and trends—Wharton Professor and author of the CustomerCentricity Playbook Peter Fader, as well as Harvard Business School’s Marco Bertini, with whom I have had many spirited discussions about pricing for outcomes and his new book The Ends Game, Google’s Chief Measurement Strategegist Neil Hoyne, whose new book Converted is a must-read for any subscription practitioner, Patrick Campbell, founder of Profitwell, who uses data to go deep on customer retention, and my old friend and colleague Bob Baxley, a leading Silicon Valley product designer and educator who has led design teams at Apple, Pinterest and now Thoughtspot. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This summer, I’m hard at work to make sure that Season 4 is the best and most practical season of Subscription Stories so far. You’ll get to learn about building habits through your products with Nir Eyal, bestselling author of Indistractible and Hooked. You’ll see how to use employee-centricity to grow customer engagement and retention with Salesforce global growth and innovation evangelist, Tiffani Bova. Employee Experience is an often overlooked lever in building great business models as well as the subject of Tiffani’s forthcoming book. And you’ll learn some of the secrets that have made LinkedIn such a powerhouse in the Membership Economy. That’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button. Thanks for your support, and thanks for listening to Subscription Stories.
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| Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare | 04 May 2022 | 00:30:25 | |
My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, the children’s service for WW (that’s Weight Watchers new name). Today, she’s back to talk about her latest venture in direct-to-consumer healthcare, Midi Health. While Kurbo focused on helping kids get to and maintain a healthy weight, Midi is for women at midlife, helping them get better as they get older. You may have noticed my interest in how the way we stay healthy is changing—with guests from Whoop, 30 Madison, Strava, just this season alone. I am fascinated by all of the transformation in the space, as healthcare embraces the concept of a forever transaction. After all, what forever promise is more compelling than more happy, healthy minutes. Healthcare is just embarking on a massive rethinking of how to better align their business models with patient outcomes. Midi is a great example of this. In today’s talk, we cover the consumerization of healthcare and how COVID accelerated the move to digital patient-centric health, the importance of “forever transaction” in treating patients, and the challenges of developing a clear business model in a highly complex environment.
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| How to Find Your Best Subscribers and Develop Relationships That Last with Google Chief Measurement Strategist Neil Hoyne | 30 Mar 2022 | 00:42:00 | |
Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their best subscribers are, and then deepening the relationship with those best subscribers over time. Neil Hoyne is an expert at this. As the Chief Measurement Strategist at Google, as well as a Senior Fellow at The Wharton School, Neil helps people use data to win their customer’s hearts. He’s written a new book Converted: The Data Driven Way to Win Customers’ Hearts on this topic, which I read on the beach while on vacation. It’s a book about data that’s entertaining and engaging enough to read on holiday, if you can believe it. We recently spoke about how to measure the full value of each relationship, engage in an ongoing conversation with your best subscribers, and perhaps most importantly, how to find and win new subscribers just like the ones you find most valuable. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP | 09 Mar 2022 | 00:45:43 | |
The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound when manufacturing comes into play, especially with the pricing model. Many companies are selling the physical product and then offering subscriptions as an add-on. Examples include Peloton, where much of the value is in the subscription, but also products like Tile, Ring and Tesla where the subscription is truly optional. One company that’s getting a lot of attention for its innovative model is WHOOP. WHOOP offers a subscription-based service that combines a wearable fitness tracker with software to achieve its mission of “Unlocking human performance”. Today I talk to WHOOP’s Chief Product Officer, Ben Foster. Ben has literally written the book on Product Management along with his co-author Rajesh Nirlikar—Build What Matters, Delivering Key Outcomes with Vision Led Product Management. In this wide-ranging conversation, Ben and I discuss the best metrics for tracking customer value, the unique challenges of a subscription that includes hardware and software and why scrappiness is a key attribute of the best product managers.
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| Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell | 23 Feb 2022 | 00:36:12 | |
Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more effective, both for total revenue AND profitability. Today’s guest Patrick Campbell couldn’t understand why so many organizations weren’t doing the math, and so he started his company Profitwell to help companies better manage churn. Patrick says you have more churn levers than you think. They include how you target prospects, onboard subscribers, support engagement, and of course what you say when they are getting ready to leave. And did you know that one of the best places to look for new subscribers is in your list of former subscribers? In today’s episode, we’ll show you how to optimize your subscription for fewer and softer Goodbyes… from the moment you say Hello. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose | 19 Jun 2024 | 00:39:29 | |
One of the hottest growth areas for subscriptions is farming. Surprising? Maybe. But with small margins and big numbers, efficiency matters. And farming has become an increasingly high tech, high stakes business. Justin Rose is the President of Lifecycle Solutions, Supply Management, and Customer Success at John Deere, a 187 year old company with revenues in 2023 of over 61 billion dollars. You probably know them for their tractors, but they're investing heavily in subscriptions. In today's conversation, Justin and I talk candidly about why this manufacturing company has committed to reaching 10% of annual revenue in software subscriptions by the year 2030, the right and wrong way to accelerate transformation through acquisition, and how to maintain the trust of long standing customers when you change the business model.
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| Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison | 09 Feb 2022 | 00:32:19 | |
Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers has been the healthcare industry and for good reason. There's so much complexity to delivering health outcomes—as well as great risk. And that's why I'm so excited about this episode of Subscription Stories. Today's guest, Matthew Mengerink, is the Chief Technology Officer at Thirty Madison. The company describes itself as "the human-first health company bringing specialized care and treatment to everyone." One by one, they are tackling some of the most challenging chronic health issues, like allergies, migraines, and hair loss, using a combination of digital and real-world services through "forever transactions" with the people they serve. In this conversation, Matthew and I talk about Thirty Madison's uniquely scalable approach to healthcare, the challenges of balancing personalization with systems and protocols, and what subscriptions might mean for the future of medicine. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini | 26 Jan 2022 | 00:34:30 | |
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies to better align their pricing with performance. If the subscriber doesn’t perceive ongoing value, they cancel the subscription…so it becomes the organization’s responsibility to ensure that the customer is achieving the desired outcome. That’s the real goal of subscriptions—to better align payment with outcome.
Professor Marco Bertini is a professor at both Esade in Spain and the Harvard Business School here in the US. He is an expert on performance-based pricing—not just subscriptions, but pay-for-consumption models and even outcome-based pricing.
Marco’s new book, The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value, which he cowrote with Oded Koenigsberg of the London Business School is one of the best pricing books I’ve read in a long time. In today’s conversation, we talk about how to optimize your pricing model to ensure that your customers can access the value you provide, use your offering well, and most importantly get the performance outcomes they need. Welcome to the show marco.
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| Designing for Subscriptions with ThoughtSpot's Bob Baxley | 05 Jan 2022 | 00:40:15 | |
Bob Baxley is a design executive who lives and works in Silicon Valley. He currently serves as the Senior Vice President of Design & Experience at ThoughtSpot, a business intelligence and data analytics platform. Prior to ThoughtSpot, Bob was Head of Product Design at Pinterest where he built, led, and managed a multifaceted design team responsible for both the consumer and business facing elements of Pinterest. Starting in 2006, Bob spent over eight years at Apple, where he served in senior leadership roles for Apple’s retail and e-commerce teams. As a Director of Design, Bob hired and led the creative team responsible for a broad variety of applications including the Apple Online Store, the Apple Store app, and the transactional areas of iPhoto and GarageBand. As Director of Design for Yahoo! Search, Bob built and led the design team that created Yahoo! Answers and designed other search-centric properties. Bob’s career as a designer began at Claris Corporation where he was Lead UI Designer for the initial releases of ClarisWorks and MacProject Pro. The author of Making the Web Work, Bob is also a sought-after public speaker sharing his experiences and observations about a range of topics related to design, technology, innovation, and the culture of Silicon Valley. Bob holds a B.A. in History and a B.S in Radio/Television/Film from the University of Texas at Austin as well as a Master of Liberal Arts from Stanford University. | |||
| The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta | 01 Dec 2021 | 00:31:18 | |
Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic.
Mayur is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. This is not his first time driving growth among subscribers. Prior to Gannett, he was CMO of the subscription meal company Freshly and before that, Mayur was Global VP for Growth & Marketing at Spotify.
Mayur was recently named to Forbes’ list of the World’s most influential CMOs of 2021.
In this conversation, we talk about the kind of teams needed for sustainable long-term subscription success, the role of “growth” as an emerging discipline and his formula for creating a flywheel for growth that can work at any kind of company.
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| How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali | 20 Oct 2021 | 00:35:14 | |
In March of 2020, travel as we knew it abruptly ground to a near standstill. First cruise ships were docked, and then air travel quickly became limited to very special cases. Hotels stood empty except for those that held people in quarantine and the health care workers who cared for them. I think it’s fair to say that no industry has changed more as a result of COVID than travel. Today’s guest, Rafat Ali, has been at the forefront of understanding these changes, and the massive impact they are having on the entire industry. He is the founder and CEO of Skift, “the daily homepage for the world’s largest industry”, and perhaps the leading news source for travel executives. In today’s conversation, we’ll talk about the key changes happening in the world of travel that affect us all; why he believes in a reader-centric model optimized for travel professionals, rather than advertisers, and Skift’s recent decision to “debrand” their site. | |||
| The Quantitative Side of Customer-Centricity with Wharton's Peter Fader | 13 Oct 2021 | 00:39:00 | |
Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable customers are, and invest your resources in those relationships. But measuring the value of each customer over an extended period of time, and understanding which metrics matter most, can be tricky. Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School at the University of Pennsylvania, is perhaps the leading expert in the world on how to assess the value of a business by understanding the value of the customer over their entire relationship with an organization from source to completion. | |||
| Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O'Hare, SVP of Outside | 06 Oct 2021 | 00:40:20 | |
Bundles are a hot topic right now and Outside+ is a fascinating example. A few months ago, the Outside Magazine organization announced they were welcoming 20 new publications including Trail Runner, Velo News and Yoga Journal to their family. More recently, they launched a suite of new features such as training plans & workouts, access to the Gaia GPS Premium app and discounts for outdoor events available with the new Outside+ membership.
By bundling together content, discounts and other benefits, Outside is building a membership that more fully delivers on their promise to inspire active participation in the world outside
I recently interviewed Tommy O’Hare, SVP Business Development and Licensing for Outside for the inaugural D2C Summit, a new conference I co-created with Global Media Association, FIPP, and want to share that conversation with you here on the podcast. In this conversation, he shared the journey of rolling up this bundle of benefits to support the goals and challenges of Outside’s most engaged members. I hope you enjoy it. | |||
| How Profit and Purpose are Combining to Create New 21st Century Iconic D2C Companies Like Tesla, The RealReal and Bellwether Coffee with DBL Ventures' Ira Ehrenpreis | 29 Sep 2021 | 00:43:38 | |
There is no bigger topic when it comes to consumer sentiment than the rising demand and focus on Environmental, Social, and Corporate Governance related issues. Today we’re looking at this challenge from the perspective of a leading VC who has invested in some of the most iconic consumer focused, mission driven businesses.
Ira Ehrenpreis has been investing in companies that are committed to making a positive impact on the world for more than 20 years. A double bottom line investor, even before impact investing was cool, Ira has helped build the category and the discipline in venture capital. He currently serves as president of the Western Association of Venture Capitalists and co-chair of the VC Network. He's a founder at DBL Partners, which is perhaps the largest and most well-known impact investing and sustainability focused firm in the venture asset class. An early investor in companies like Tesla, The RealReal, SpaceX and Bellweather Coffee, Ira is a real visionary. He's also a longtime friend, and always inspiring.
I recently interviewed Ira for the inaugural D2C Summit, a new conference I cocreated with Global Media Association FIPP, and want to share that conversation with you here on the podcast. In it, he talks about bold innovation across sectors and D2C business models, and shares several examples of how companies are using a focus on impact as a strategic advantage. Welcome, Ira. | |||
| The Importance of Storytelling in the World of Subscriptions with GoodTrust's Daniel Sieberg | 22 Sep 2021 | 00:38:54 | |
The ability to tell a good story is valuable—and not only when the story is the product, as it is in journalism. Stories can build understanding, trust and connection with members, prospects and investors alike. Storytelling is an important skill in the Membership Economy, and GoodTrust Co-founder Daniel Sieberg is a fantastic storyteller.
Daniel Sieberg started his career as a journalist, and writer, working for the likes of CNN and CBS News. He went on to work at the intersection of news and technology at Google, where he was a senior leader in the Google Newslab.
As a journalist and a technologist, Daniel knows how to tell and share stories—he has used these skills well at GoodTrust, the subscription-based company he cofounded to help people safeguard their digital assets and share them with loved ones today or after they pass away. Daniel has an interesting title-- he currently serves as Chief Storyteller. He uses his experience in journalism to build trust, understanding and connection with GoodTrust stakeholders—members, investors and partners alike. I recently interviewed Daniel for the inaugural D2C Summit, a new conference I cocreated with Global Media Association FIPP, and want to share that conversation with you here on the podcast. In our conversation, we talk about how to launch a new company in an undefined space, the power of transparency in storytelling, and how to use a journalistic lens to turbocharge your market research strategy. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Small Is Beautiful - Niching Down Your Subscription to Grow Faster with Mindful.org CEO Bryan Welch | 15 Sep 2021 | 00:39:29 | |
Mindful.org is dedicated to a very specific goal--sharing the gifts of mindfulness through content, training, courses, and directories— and helping people enjoy better health, foster more caring relationships, and cultivate a more compassionate society.
Because of that core focus, Mindful has been able to develop deep expertise about how people want to engage in mindfulness--expertise which has provided a launching pad for a range of additional offerings, including a very successful corporate training business, which has become a larger source of revenue than the subscription itself.
In other words, their niche focus has allowed them to be more impactful, while generating multiple revenue streams to support their mission.
In this conversation with Mindful.org CEO Bryan Welch, we’ll discuss how you can build multiple revenue streams around a strong vertical with a small number of passionate members. This conversation was recorded as part of the D2C (Direct to Consumer) Summit that I coproduced with FIPP, the Global Media Association, so you’ll hear a couple of references to the conference. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Scaling a Bootstrapped Membership with James Schramko | 15 May 2024 | 00:42:09 | |
Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your ideal member and understand their pain points, and if you're always tinkering and adjusting your offering to better align with the needs of those members, you can build a powerful recurring revenue business. Even as a solopreneur, this week's guest, James Schramko has developed a unique model to help consultants and experts earn more while working less. And while he has been an early adopter of technology, many of the tools and tactics are flexible enough to be used by large or even very small businesses. More importantly, James has succeeded in building his subscription-based business by focusing on his members and their desired outcomes. Ultimately, membership is about trust and relationships, and James is an expert in both. In today's conversation, you'll learn why bundling too much into your subscription can cost you members, how to use technology to support a global community, and why a tiered ascension model sometimes leaves money on the table.
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| How to Reinvent Your Organization as a Member-driven Movement with Ariel Zirulnick of The Membership Puzzle Project | 08 Sep 2021 | 00:41:38 | |
Since The Membership Puzzle Project (MPP) launch in May 2017, they have studied, advised, and supported more than 100 newsrooms around the world, from Akron, Ohio, to New Delhi, India as they make the transition to a member-driven newsroom. In this conversation I’m talking with Ariel Zirulnick, who runs MPP's Membership In News Fund, which supports these exceptional experiments with.
I recently interviewed Ariel for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP and want to share that conversation with you here on the podcast.
In our conversation, we discuss the original goals of the MPP as this public research project nears its end, explore how the project has fared since launching four years ago, and share key lessons from the Project that can help any membership organization to thrive. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch | 03 Sep 2021 | 00:39:00 | |
Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world's largest community of athletes.
Since then, they've achieved that goal, touching over 90 million athletes and logging over five billion activities across more than 30 sports in virtually every country in the world. While subscriptions have always been a part of Strava, in the past year, they've moved some of their most popular features behind the paywall and an introduced a bunch of new features for paying subscribers.
I recently interviewed David Lorsch, Strava’s CRO for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP, and want to share that conversation with you here on the podcast. We discussed how Strava determined what should be free and what should be paid as they build a subscription business around a social platform, and how to guide members to make the most of their membership. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||
| Season 2 Wrap-Up with Robbie Kellman Baxter | 04 Jun 2021 | 00:05:06 | |
As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared.
We covered best practices in pricing, scaling and supporting your subscription offering, and did deep dives on what membership means at organizations including CrossFit, Nike and YPO.
Take a listen to this 5 minute short, to hear about them all. We’ll be back with new episodes this fall!
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| Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor | 19 May 2021 | 00:36:11 | |
Much has been written about the so-called "Streaming Wars." The market for streaming video content is crowded with players, each with unique strengths - from Netflix's digital native, early adopter status, the platform power of Apple and Amazon, to the highly specific and valuable content of niche players like Crunchy Roll or the History Channel, whom we recently profiled on this show. Anyone interested in subscription models can learn a lot from understanding the diverging strategies of streaming players, many of whom number among the most powerful companies in the world. Today's guest, Molly O'Connor leads Business Planning Strategy for WarnerMedia Sales Distribution, HBO Max, Cinemax and Turner Networks, all US distribution partners. That means she's responsible for managing the (sometimes competing) demands of the consumers, cable and satellite partners, and the app stores, weaving these disparate products and partners into a single cohesive strategy. In our conversation, we discuss how to think about balancing direct and indirect channels, how a subscription offering can achieve strategic and/or financial objectives and the nerdy world of subscription math. Love the show? Subscribe, rate, review, and share! Join the Subscription Stories Community today: | |||